How Do You Roll? brochure

A Fun, Fresh Franchise Opportunity HDYR, LLC 10435 Burnet Road, Ste. 107 Austin, TX 78758 Phone 512-394-6104 Fax 512-394-6001 Email franchise@howdoyouroll.com www.howdoyouroll.com

This advertisement is not an offering. An offering can only be made by a prospectus filed first with appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies.

This franchise has been registered under the franchise investment law of the State of California. Such registration does not constitute approval, recommendation or endorsement by the Commissioner of Corporations nor a finding by the Commissioner that the information provided herein is true, complete and not misleading.

So chic! And so sushi!

Welcome to How Do You Roll?. It’s the FRESH, NEW, sushi concept that lets discerning diners design their own maki rolls just as they like them! All rolls are made fresh before our customers’ eyes with the ingredients they select themselves, so they can be as creative as they like. YUM! This is the concept that has been delighting our customers since our doors first opened, winning rave reviews from long-time sushi lovers and newcomers alike.

From the first step into our sleek, high-style restaurant, it’s easy to see why the public loves us. Beyond the hip décor and modern design, though, it’s the fresh, flavorful, creative – and fast – sushi that keeps our customers coming back for more!

Our system is efficient and the results are delicious. Now, we’re expanding, and looking for motivated people who can help us carry the How Do You Roll? vision forward.

Take a look inside and learn more about how you can take advantage of this exciting new opportunity.

And get ready to rock and “roll”: The hungry world is waiting for you!

Sincerely, Yuen and Peter Yung

How We Got Rolling The passion behind How Do You Roll? is that of the two Yung brothers who have very complementary backgrounds.

Together, the brothers combine more than 20 years of experience in business and food service and they put all of their talents to good use when they opened the first How Do You Roll? restaurant in Austin, TX. It quickly became the go-to choice for hungry locals for quick, tasty sushi, along with salads, soups, beverages, and even a Japanese ice cream for dessert.

Why How Do You Roll? Is So Special When people are craving sushi — but have little time for a meal — what are their choices? Grocery store pre-made sushi that may not be the freshest? YUCK! Pre-packaged big box store offerings? BORING! An expensive, time-consuming sit-down meal at an upscale sushi restaurant? OVERKILL! How about FRESH maki rolls, custom-made while they watch, using the freshest possible ingredients and with a variety of toppings and proprietary sauces they choose to create one-of-a-kind combinations?

Innovations rule at How Do You Roll?. A special rice mixer prepares rice, our exclusive maki machine presses the rice into perfect squares ready for further preparation – including adding seaweed or soy wraps and the selected fillings, then the hand-rolling process – while a third machine cuts the long rolls into 10 precise pieces.

This cutting-edge automation saves labor and assures optimal results every time! And quick preparation of the delicate ingredients assures the customer of the highest quality at the peak of freshness – and all for a very reasonable price, so people come back again and again.

The How Do You Roll? system has been developed so that it is streamlined and consistent. Of couse, we’ll provide guidance on staff training and exclusive business procedures to operate your restaurant effectively. This is the specialized niche food concept you have been waiting for!

“I didn’t want the same old sushi you can get anywhere.

At How Do You Roll?, you can create combinations that tantalize your tastebuds!”

- Lee S., Austin, TX

Yuen has been a successful Certified Financial Planner® with a B.A. in business administration from the University of Texas at Austin. The How Do You Roll? concept was his original vision, and as the Co-owner, his knowledge of management and finances has been crucial to developing a streamlined, effective restaurant concept.

Meanwhile, brother Peter is a veteran restaurateur who started at the age of 8 by helping in his parents’ restaurant after school. As he grew and matured, he became an expert in Japanese cuisine with a special love for sushi and its ingredients, its special sauces and toppings.

Today, he is a master sushi chef and the COO of How Do You Roll?, overseeing everything from vendor relations to food preparation and staff development.

“Yuen and Peter are extremely humble, honest, and passionate – the kind of guys you want to support.”

- Michael O., Austin, TX

Today, Yuen and Peter love greeting new and old customers alike, offering them value and flavor in a contemporary and stylishly cool environment. Their mission: “Making the world better, one stomach at a time! SM” They very much look forward to sharing what they have learned with like-minded people who share in their passion, and helping them become franchise owners. Will you be one of these people?

The How Do You Roll? Franchise Opportunity How Do You Roll? presents a special opportunity that corresponds with the major cultural trends of our times. Today’s emphasis on healthy and green living, and fresher food choices, are all reflected in a How Do You Roll? restaurant.

According to research published by the National Restaurant Association1 , today’s restaurant visitors respond to the following: • “Quick-casual” dining opportunities • Small plates for tasting and sampling a variety of flavors and textures • Healthy, lower-fat alternatives to typical fast-food fare • Ethically farmed or wild-caught seafood • Innovative preparation • Shareable options • Easy-on–the-budget menus At How Do You Roll? customers get all that – PLUS party platters, take-out, and even delivery in some areas. And locations can offer beer and wine to attract the dinner crowd. All of this means multiple potential revenue streams for the franchise owner. Wi-Fi connections in a refreshing up-beat interior design, plus presence on online social networking sites, add to the overall appeal.

The How Do You Roll? concept offers franchisees with a unique food service opportunity with relatively low start-up costs and a remarkably simple operating system. It is designed to work well in a variety of locations, including strip centers, shopping malls, and urban, suburban, college and small town settings, to name only a few. Our décor package is adaptable to virtually any footprint, typically 1,800 to 2,200 square feet, within a wide range of commercial spaces, so location selection is simplified.

And marketing your new restaurant will be fun as you follow our tried-and-true methods and materials, including our “Frequent Roller” program, professionally designed point-of-sale signage and menu boards, distinctive outdoor logo signage, and our catalog of digital print advertising media.

Creativity, imagination, making tasteful food items affordable – it’s all here at How Do You Roll?

1 “2009 Restaurant Industry Forecast,” National Restaurant Association, www.restaurant.org, December 2008.

• Classroom and on-the-job training covering the key aspects of marketing, staffing, starting up and running the business, both at our training center and in an actively operating corporate restaurant.

• A confidential and complete operations manual that details established procedures, from back-of-the-house administration to front-line sushi preparation steps, and much more.

• Ample pre-opening, start-up, and ongoing support from our experienced management and training team, including periodic onsite visits to facilitate your smooth operation.

• Pre-produced advertising and promotional materials, all professionally developed, market-tested, and uniquely branded for you to use in your local advertising and PR efforts, in-store promotions, direct mail and customer loyalty programs.

Get Rolling with Us Let our experience be your guide! We have an executive team with the talent and expertise to assist you, an established prototype, and a keen desire to share what we have learned with qualified franchise owners.

Our system of support is designed to get you going with confidence. Here are just some of features of the How Do You Roll? franchise program: • Site selection guidelines to help you choose an appropriate spot for your How Do You Roll? location.

• Design and build-out guidance to allow you to efficiently establish your own How Do You Roll? restaurant and get it ready to open for business.

• Approved suppliers and pre-established relationships with How Do You Roll? vendors for all necessary inventory, equipment and supplies with built-in volume discounts.

Are You Ready to Roll?

How Do You Roll? is a special chance to get in on a new wave of healthful, unique, and appealing quick serve food. We’d love to tell you more!

Let us help you decide if this is the opportunity you have been looking for. At the same time, we’d like to know more about you to make sure we are a good fit with each other.

To take the next step in the mutual evaluation process, complete our Confidential Information Request Form, and contact us to set up a face-to-face meeting. We’d welcome the chance to meet with you and discuss the How Do You Roll? franchise program in more detail.

Thank you for your interest in joining How Do You Roll?