Melt Gelato Italiano (foodservice)

Italian sodas g e l ato

sorbetto This advertisement is not an offering. An offering can only be made by a prospectus, which may not need to be filed first in states that have franchise registration laws.

Such filing does not constitute approval by any state agency.

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Melt Franchising, LLC 45320 Corte Palmito Terrace Temecula, CA 92592-1650 Phone: 310-601-7907 Fax: 310-601-7906 Email: franchise@meltgelato.com www.meltgelato.com

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franchise program overview

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he Melt Café and Gelato Bar concept is a fresh, new experience that not only excites the customer but is also a great business opportunity. It is the result of years of business experience, a desire to create something new and different, and a dedication to providing quality products and services. Our strategy is a simple one — provide the customer with a special purchase experience, by offering a quality product and a unique marketing approach in an enormous market that is in need of something new.

In the already immense retail ice cream market, Melt Gelato Italiano brings a new, exciting approach in an under-represented sector. Authentic Italian gelato and sorbetto has been loved for hundreds of years, but has yet to be fully exposed to consumers in the U.S. and other countries. We serve traditional gelato, as well as a host of other delicious products, to eager consumers who enjoy gelato’s intense flavors, dense and creamy texture, natural ingredients, and significantly lower fat content than premium ice cream. With a commitment to friendly, individual attention to the customer, the overall Melt Café and Gelato Bar experience for business owners, employees, and guests is always unique, entertaining, and appealing.

For franchisees, Melt Gelato Italiano also represents an efficient business model, supported by a host of marketing and merchandising tools and operational procedures that make running the locations relatively simple. In a short amount of time, Melt Café and Gelato Bar has grown to multiple locations …and the possibilities for future growth are seemingly infinite.

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Opportunity Melt Gelato Italiano occupies a market niche that has yet to be fully exploited. While leveraging the universal appeal and enormous volume of ice cream sales and consumption in the United States and the world1, we offer something different. Based on Italian recipes that are centuries old, our selection of gelato and sorbetto are appealingly displayed in sleek glass cases and are fresh, flavorful, and have lower-fat content than premium ice cream.

Melt Café and Gelato Bar serves premier Italian expressed coffees

Flexibility

With complementary products including coffee, smoothies, Italian sodas, and pastries, Melt Café and Gelato Bar has a treat for every taste. But more than just a broad product offering that delights customers, our variety and selection of gelato, drinks, and other delicacies provide an opportunity for multiple revenue streams to store owners.

Franchising also offers tremendous possibilities for the entire Melt Gelato Italiano team. Expansion through franchising allows the organization to benefit from dedicated ownership at each of its locations. Franchisee owners benefit from the franchisor’s experience and guidance. System-wide marketing materials and programs help create and maintain brand and customer loyalty. And, perhaps most importantly, franchising allows the entire network to grow and strengthen itself, with the commitment of a team of dynamic entrepreneurs who share a vision and a desire to manage a unique business model that is fun and rewarding.

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The Melt Gelato Italiano franchise system is designed to operate in a wide range of locations and formats — including malls and shopping centers, entertainment centers, airports, theme parks, and tourist centers.

Melt Café and Gelato Bar locations are also designed for optimal operations and customer flow. Whether in a 150 square foot free-standing kiosk, or a 1000+ square foot inline location complete with seating, the stores are always appealing, modern, and efficient.

Appeal

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Part of a more than $20 billion worldwide market, the ice cream market in the U.S. alone is close to $9 billion and grew by nearly 25% in a recent five-year period.

(Source: Mintel Reports)

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Of course, Melt Café and Gelato Bar locations are also fun, friendly, and inviting. Enticed first by the attractive product displays, customers are treated with individual care and attention by trained employees. Customers can choose from a variety of tasty indulgences that can be enjoyed while seated at a café table, while strolling with family and friends, or even at home in special take-out packaging. And, they consistently return to savor the traditional and novel gelato flavors and textures that simply melt in their mouths.

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SELECTION FOR THE Melt Gelato Italiano FRANCHISE PROGRAM Melt Gelato Italiano is dedicated to upholding the highest standards in all its operations.

With automated systems, assistance with selecting and approving locations, and a dedication to quality and efficiency through approved primary products and designated suppliers, the Melt Gelato Italiano business model is streamlined and simple, and does not require seasoned industry experts to operate efficiently.

In fact, to be considered for the franchise program, potential franchisees should have certain characteristics, including honesty, business management aptitudes, and a solid work ethic. They should be enthusiastic, have a flair for working with people, and enjoy working in a fast-paced, customer serviceoriented environment.

Melt Gelato Italiano Franchise Support Services Approved franchisees joining the Melt Gelato Italiano program will receive full support from the franchisor organization. Every step of the way, the franchise organization will provide support through some of the most advanced Internet-based information management systems, site selection and procurement services, plus the training and advice needed to design, build, manage, and market the concept.

Melt Gelato Italiano utilizes the latest in systems and technologies, including in-store cameras and a complete inventory system that monitor costs and activities at each location. Franchisees can therefore accurately evaluate and analyze traffic, staffing, and other operational requirements.

The remaining specifics and procedures needed to run a Melt CafĂŠ and Gelato Bar are conveyed through an array of franchise support services. We provide franchisees with comprehensive training and assistance, both initially and on an ongoing basis, in critical areas such as operations, management, and marketing.

With a blend of professional support services and established key relationships, every part of our professional team works efficiently and effectively toward the common goal of growing the Melt Gelato Italiano system.

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Please feel free to contact us for more information on our franchise program.

Thank you for your interest in the Melt Gelato Italiano opportunity.

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A delicious blend of authentic Italian gelato & sorbetto products, Italy’s #1 selling expressed coffees, fat free and nutritious smoothies and great business opportunity!