Mosquito shield full spreads v6

franchise opportunity

Mosquito Shield Franchise Corporation

Bite 'em back! ™

®

Tower Square # 500 East Washington Street North Attleboro, MA 02760 Phone: 508-695-8113 www.moshield.com www.mofranchise.com info@mofranchise.com

This advertisement is not an offer to sell a franchise. An offer can only be made by a disclosure document filed first with appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies.

Bite 'em back! ™

®

…an exciting approach

Finally, a solution for mosquito-free living. With a solid business model and growing market to back it up.

...exclusive mobile technology

Since 2004, Mosquito Shield has been providing residential and commercial

…an underrepresented market sector

professionally-applied mosquito barrier keeps backyards and other outdoor areas

…nearly infinite growth possibilities

customers with professional mosquito management services. Our affordable, free from mosquitoes for weeks. In fact, Mosquito Shield’s effective methods and products have been applied onsite for thousands of satisfied customers!

If you are a person who wants more than just a job and is looking for a great opportunity to build a robust business, we invite you to consider becoming a Mosquito Shield franchise owner. We bring a unique, exciting approach to a relatively new, underrepresented market sector. For franchise owners, the growth possibilities are nearly infinite.

As you will see in the pages ahead, Mosquito Shield features a highly efficient and detailed business model. You name it, we have got it covered: from an exclusive, specially formulated spray and application process that is safe and efficient, to dynamic marketing and advertising tools, state-of-the-art mobile routing technology, and a vastly experienced and extremely supportive management team.

My executive management team and I have accumulated many years of business experience. We have been in the trenches and know exactly what it takes to establish a business and see it blossom. Now we are sharing our expertise for one purpose only: to help franchisees grow their own local businesses. Quite simply, this is a chance to build a fantastic future. We hope you will join us.

David Briggs Founder Mosquito Shield

We are a proud member of the

American Mosquito

Control Association and the New England

Franchise Association

Bite 'em back!

™

“

Your technician came last week to apply the mosquito barrier. I’ve had dinner with my children on our patio every night since and I haven’t seen one mosquito bite.

We love it!!

”

~ L. Anderson, Medway, MA

Why mosquito control? And

why Mosquito Shield?

We know franchise buyers have a lot of options to consider. So why choose Mosquito Shield?

First, it comes down to a growing, relatively untapped market segment. Unlike many franchise opportunities in already saturated industries, the mosquito control segment is new to many and has the potential for long term growth.

With the growing popularity of outdoor living spaces1, and more homeowners apt to stay home and entertain in their back yards vs. dining out , 2

mosquito control services are often viewed not as a luxury but rather as a lifestyle requirement.

In fact, the yard is often one of the major influencing factors when people choose to buy their homes. So when homeowners base their decision on that factor and then are not able to enjoy it, they need to find a solution:

“

“

I will never go without Mosquito Shield!!! They have made our yard a home!!!

”

~ A. Mitchell, Norfolk, MA

Now you have the chance to provide homeowners with mosquito-free backyards backed by our

100% Satisfaction Guarantee.

A Growing, Untapped Market for Mosquito Shield Franchise Owners More homeowners reconnecting with their outdoor space ~ American Society for Landscape Architects

More homeowners dining and entertaining at home ~ Wall Street Journal

Our exclusive, patent-pending Mosquito Protection Blend® lets your customers enjoy their backyards.

Our reliable, effective, convenient mosquito barrier spray creates an impenetrable mosquito shield.

Although it is completely safe for children and pets, it is highly effective against mosquitoes. Applied by a licensed technician, the spray lasts for weeks and kills mosquitoes on contact, leaving your customers free

There is a great need for quality services by a quality provider, and plenty of room for growth!

to enjoy their yards without bothersome mosquitoes.

And we stand behind our services with a guarantee. If a customer is not completely satisfied, we will re-spray

We bought our property three years ago…. It is heavily wooded and backs up

at no additional cost. Once they experience outdoor

effectively kept the mosquito population down. We could not go out and enjoy our

— with over 90% requesting repeat service year after year3.

to the forest. We tried almost all of the consumer products available; nothing

own yard … we had to cover ourselves heavy with repellent which doesn’t fully

protect you (and smells nasty).… I was doubtful that Mosquito Shield would make

life without mosquitoes, customers are hooked

a difference, but as I told the technician, ‘I’ve never rooted for something to work as much as this.’ After the first treatment we saw immediate results.… I can say

that I am getting my money worth. It improved our home ownership and our lives.

I am an extremely satisfied customer.

”

~ D. Bivens, Foxboro, MA Second, it is a matter of expertise and support. With minimal credible competition in the market, Mosquito Shield is at the forefront of the industry, and the logical choice for franchise owners. We are committed to providing best-in-class technology tools, operational procedures, marketing tools and more — all designed to help franchise owners, no matter their background or skills, operate an effective, growthoriented business.

“Despite the economic climate, homeowners continue to reconnect with their outdoor space.” ASLA Executive Vice President and CEO Nancy Somerville, Hon. As cited in “Survey Shows Top Outdoor Living Trends for 2011,”American Society for Landscape Architects, March 2011. (http://www.asla.org/outdoorlivingtrends.aspx)

1

2 “Tighter budgets are encouraging more people to cook and entertain at home,” as cited by Shira Ovide and Emily Steel, Wall Street Journal, “A New Helping of Food Magazines; Publishers Crowd Kitchen in a Tough Ad Climate, Relying on Big Appetite for Recipes,” September 30, 2008.

3

Historical data from Mosquito Shield, corporate headquarters.

Need more reasons to join Mosquito Shield?

• Mosquitoes can transmit debilitating and potentially deadly diseases, including West Nile virus, malaria, yellow fever and dengue fever. In the U.S., 36 species of mosquitoes have tested positive for West Nile virus.4 With Mosquito Shield, you can Bite 'em Back!

“

I definitely would use it again next year and more in the seasons to come!... I definitely would recommend you to my neighbors. Thanks for your great invention and service.

”

~ E. Pepicelli, North Easton, MA

• West Nile virus gets continual media attention — with cases being reported on TV news, online and in newspapers and magazines — meaning people everywhere are aware of

Flexibility for franchise owners …and lower entry costs!

the problem and seeking solutions. In fact, as of August 14, 2012, the CDC said there were 693 cases of the disease in the U.S., the most since 2004. If the trend continues, it could be one of the worst years for West Nile virus and this trend could continue in years ahead.5

You will experience plenty of flexibility as a Mosquito Shield franchise owner.

• Mosquito Shield works! To prove it, we can proudly state that the vast majority of our

When you launch your business, the only things you will need are a vehicle (a

satisfied customers are repeat customers. We have historically maintained a 90%

van) and some basic inventory and equipment. Initially, you can operate out

retention rate.

of a home or existing business base, thereby lowering your startup costs. As your business grows, you can choose to rent a storage unit or additional light

Bite into an exciting opportunity

commercial space for your growing equipment and vehicle needs.

You will enjoy low initial labor costs, too. You will only need one technician

Rarely does one come across a business model that is so refined, with services so in

per van to apply the treatments. As business increases, you can hire other

demand even in challenging economic times, that it just makes almost perfect business

technicians and acquire additional vans. Your focus as a business

sense. Becoming a Mosquito Shield franchise owner is just that kind of opportunity.

owner is on sales, marketing and other management

Mosquito Shield has it all, including a variety of revenue stream possibilities in your

Grow your franchise as fast as you want

activities. A part-time administrative support person

carefully researched territory.

is helpful, or you can take advantage of our corporate Administrative Services option, an alternative which

While most franchise territories are determined by population or numbers of

allows franchise owners to establish their business

households, Mosquito Shield territories are calculated using over seven years of

without the added hassle and expense of hiring their

data and third-party research, meaning your territory will be based on real customer

own office personnel. With Mosquito Shield,

potential. And because we help take the guess work out of determining who your

you are in control of how fast you grow

customer is, your marketing dollars can provide a higher return-on-investment.

your business.

From multiple and single treatments for residential to eventual commercial customers, as a Mosquito Shield franchise owner, your potential customer

Year 5

Year 4

Year 3

Year 2

base is virtually unlimited. Initially, your clients will include a defined range of homeowners. Eventually, you will service commercial properties and municipalities, as well, who often deem mosquito treatments a necessity, fearing the possible health and legal issues associated with mosquitotransmitted illnesses.

“

I live near wetlands and thought there was never going to be a product or service that could control these nasty mosquitoes; your service really works. I am so impressed!

~ K. Burns, Plymouth, MA

”

4

cdc.gov/American Mosquito Control Association/westnilevirus.nbii.gov

5

http://www.cbsnews.com/8301-504763 162-57497271-10391704/more-west-nile-virus-cases-deaths-add-to-growing-concern-around-u.s/

Think about it. As a Mosquito Shield franchise owner, you could be providing superior mosquito control services to residential homes, parks, beaches, campgrounds, outdoor restaurants, fairgrounds, country clubs, outdoor stages, picnic grounds, playgrounds, public gardens, racetracks, sports fields, theme parks and much, much more.

Year 1

“

No bugs, just fun in our yard. Thanks for the service.

See you next year.

”

~ M. Feinberg, Providence, RI

Benefits of becoming

a Mosquito Shield franchise owner

As a franchise owner, you want a franchisor fully committed to helping you grow your business. You want Mosquito Shield. We are here to provide you access to our established, trusted, time-tested business model. It is a model that offers proprietary mosquito control products with streamlined, efficient, and teachable operational procedures.

In addition, we provide franchisees with a protected territory and above-and-beyond support services, because we want you to benefit from our knowledge: • COMPREHENSIVE TRAINING. You will get complete training in all aspects of building a successful franchise including spray application, billing and accounting, time management, customer service, website management, product and equipment training as well as time-tested and refined sales marketing techniques.

• ONGOING SUPPORT & DOCUMENTATION. We help with more than just start up — we also help you continue to improve. Onsite assistance when you launch your business and regularly scheduled visits from a corporate representative will help make sure your operation is running smoothly and efficiently. Your proprietary, details-heavy operations manual will be an invaluable reference guide for years to come. And of course, we will provide ongoing refresher training on a variety of topics relevant to your business.

• TECHNOLOGY INTEGRATED CENTRAL CALL CENTER. You will benefit from our established corporate call center to help receive and process inbound calls and facilitate outbound campaigns allowing you to focus on servicing your customers.

Once a new order is taken it will be routed and sent to you in real time!

• STREAMLINED BILLING & OTHER PROCEDURES. We have created a streamlined up-front payment process for residential customers so you do not have to worry about receivables. We have also developed other systems and processes to make your business easier to administer and manage, so you can focus on marketing, sales and service.

• MARKETING & ADVERTISING SUPPORT. We have made a science out of finding and targeting those customers most likely to be interested in your services. Our highly effective marketing and advertising tools, including sophisticated direct mail techniques, plus our action-provoking consumer marketing materials will help you get the word out in your local community.

• GROUP PURCHASING POWER. Our established relationships with approved vendors can save you money on product, equipment, marketing materials and more.

• BUSINESS GUIDANCE. We know what it takes to make a Mosquito Shield business work efficiently as well as effectively, and our goal is to share that expertise with you. We will help you assess each aspect of your business, compare it to other operators, and focus on continuous improvement.

Whether it is more efficient routing utilizing our state-of-the-art mobile routing technology, better control of raw materials, or more effective advertising and marketing techniques, you can leverage our experience to help you improve. And of course, if there is ever a question or issue, you will have the security of knowing help is only a phone call or email away.

• UNPARALLELED RESEARCH & TOOLS. You will have industry and product information at your fingertips. Our investment in an online portal and other state-of-the-art technologies provide franchise owners with updated marketing materials and profit analysis tools, to help you market and grow your local business appropriately.

“

We are not here to just change lives; we are here to help change your quality of life.

”

~ David Briggs, Founder

A dedicated team of leaders Mosquito Shield was founded by David Briggs. As a franchisee in the home services industry for over 20 years, David has developed time-tested systems for business operations. David and his experienced executive team have also developed innovative methods for targeting potential customers, with established processes that allow franchisees to work extremely efficiently without compromising on the quality of the work product. Their continual research and ongoing quest to find better products and practices are a benefit to everyone. Now, the entire Mosquito Shield team is eager to share its business expertise in order to help franchisees grow their own efficient, effective and productive local businesses.

Land a great future now If you are looking for more than just a job and a real chance to grow a dynamic business, you have come to the right place. Mosquito Shield offers a unique, highly desirable model with thousands of satisfied customers. Becoming a Mosquito Shield franchise owner could be the exciting opportunity you have been looking for to grow your own business.

We know, however, that Mosquito Shield is not right for everyone. If you are someone who

“

Being with Mosquito Shield is rewarding on so many levels. It’s so satisfying to know we’re helping people enjoy their backyards. And now we’re helping business owners obtain that same reward — satisfying their customers and their own professional goals, as well.

”

~ Mosquito Shield Executive Team Member

sits back and expects everything to just fall into place, look elsewhere. However, if you are someone who is eager to make your mark, and willing to work at it, this opportunity may be a great fit.

To be considered, you must be honest, have a strong work ethic and possess the enthusiasm and passion it takes to grow a business. We are looking for a high energy level, and a desire to create a strong, healthy business.

Bite 'em back! ™

Additionally, you must also have solid customer service, sales and managerial skills. Prior to opening for business, franchisees are required to hold a current pesticide license, and certain certifications depending on local and state requirements; this is a fairly easy,

Thank you for your interest in the

Mosquito Shield franchise program.

We look forward to hearing from you.

straightforward step, and Mosquite Shield can provide guidance on how to obtain the proper licenses and certifications. Naturally, you must have sufficient financial resources and be able to meet our high standards. Whether you have years of experience in the pest control industry, or simply want to get on board with an established concept in a new and growing market, we would love to talk with you in more detail about our program.

So take the next step toward a fantastic future! Fill out the enclosed confidential request form, and upon review, we will contact you to discuss the possibility of an in-person meeting to review your qualifications, our requirements, and to provide you with the information and documentation you need to help you make an informed decision.

www.mofranchise.com

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