Payday Express (consumer service)

Small Loans.

Big Business.

The Quickest Way To Payday

40 Skokie Blvd., Suite 450 / Northbrook IL 60062 / 847-562-0041 / www.moneymarketpaydayexpress.com

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Of all the opportunities available today, the financial

Is There a Payday in Your Future?

services industry—from banks and brokerages to insurance and finance companies—has to be one of the hottest.

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here’s really no question about it. Of all the opportunities available today, the financial services industry—from banks and brokerages to insurance and finance companies—has to be one of the hottest.

The sustained boom times of the Nineties have resulted in record earnings for Americans—and record spending levels, as well. But savings rates have actually been very low…and, with spending up and savings down, the inevitable cooling of the economy means more and more wage earners will occasionally need short-term funds to get them through to payday. So, in addition to their continuing fascination with investment opportunities, consumers are increasingly looking for new cash-management options to help with their dayto-day financial needs.

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Small Loans Can Be Big Business.

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he payday loan industry didn’t even exist a decade ago, and its growth over the past five years has been nothing short of phenomenal. Investment banking

analysts have charted that growth—from a few hundred outlets in the mid-Nineties to about 10,000 nationwide in 2000—and are forecasting a potential of 25,000 outlets by 2002. And even those figures are dwarfed by the analysts’ loan volume projection— 180 million transactions annually in 2002, with an aggregate loan value of $45 billion, producing about $6.75 billion in fees nationwide.

Why is this industry growing so dramatically? Because it’s meeting pent-up consumer needs. Specifically, we’re offering an alternative form of credit to consumers who can’t, for a variety of reasons, turn to the conventional banking system.

Provide a Valuable Service.

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or a businessperson who can put together the right combination of financial resources, flexibility and convenient customer service, those economic facts of life add up to a significant opportunity.

As a Money Market Payday Express franchisee, you’ll be well-positioned to take advantage of the growing demand for short-term funding sources that are quick, convenient and confidential—and easily accessed by any deserving working person.

• You’ll be part of an industry with such strong growth it’s become a national phenomenon.

• You’ll have effective systems for generating, documenting and approving loans, for follow-up and collections, and for continuing marketing programs.

• And you’ll have the continuing support of a committed franchise company— from initial business setup and training to marketing and collections.

If you’re looking for an opportunity to provide a valuable, innovative service for your community—while building a strong new business for yourself—we invite you to read on with care. The Money Market Payday Express franchise program may be the opportunity you’ve been looking for.

(Source: Donna Tanoue, Chairman, FDIC)

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Who Uses Payday Loans?

The Answer May Surprise You.

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he United States Census Bureau has identified more than 100 million households in the nation. In about 30 percent of them, the total household income

is between $25,000 and $50,000 a year. There may be one wage earner in the household, or there may be two. And they typically pay their rent, utilities and other bills on time. But many of them have occasional trouble meeting their financial obligations. They may be just a little late in paying a bill or two, and it may happen just once or twice a year. Financial analysts have established that many Americans have difficulty managing their personal finances—about 30 percent of consumers with incomes under $45,000 a year…and, perhaps surprisingly, more than 20 percent of those with incomes between $45,000 and $65,000 a year.

These are people who’ll be your potential customers. As a Money Market Payday Express franchisee, you’ll be providing a service that your own friends and neighbors may occasionally need. You’ll be dealing with people who are very much like yourself—people with jobs and checking accounts and stable homes, people who are the working backbone of your community.

They may not have investment portfolios. They may not even have the kind of bank balances they need to handle unexpected expenses, and their credit cards may be at their limits. But the fact is, the typical payday loan customer has a full-time job that pays between $25,000 and $35,000 a year…and a sizable percentage of them make more than $40,000 a year. They’re solid working people who just occasionally need to borrow a small amount of money for a short period of time. And they just can’t do that at a bank, where unsecured loans are rarely made for less than several thousand dollars.

(Source: Donna Tanoue, Chairman, FDIC)

Who is the typical loan customer?

Average age: 36.4 Average annual household income: $30,783 Average time in current residence: 4.4 years Average time in current employment: 3.9 years Homeowners: 35.8% Regular income: 100% Checking account holders: 100% (Source: Community Financial Services Association of America)

The Money Market Payday Express Advantage.

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he Money Market Payday Express concept is designed to be win-win for all involved. Your customers win because they’re able to get through their temporary problem—without bouncing a check, paying a late fee, or damaging their credit rating. With both banks and merchants charging penalties when a check is returned for insufficient funds, the cost of a single bounced check can easily add up to more than $40 or even $50. Late fees and additional interest on bankcard debt or a mortgage loan can be just as expensive—or even more. And a poor credit rating can cause problems in a broad range of areas, since it’s not just creditors who have access to the reports.

As a Money Market Payday Express franchisee, you win too. By providing the quick, convenient and confidential service they need with the excellent customer service they deserve, both new and established customers will know they can turn to you when they need it most.

And the community wins, as well, because you’re providing an alternative source of credit for many of its productive citizens—helping them get their car repaired, for example, so they have a way to get to work…or helping them pay the bill for safe, secure daycare for their children.

Comprehensive Support. he Money Market Payday Express franchise program puts you in charge of a comprehensive business model that’s been developed and refined in practice. It’s been designed to help you get your business off to a fast, effective start…and to provide the tools you can use to maintain that momentum.

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From site selection consultation to detailed business operations manuals, from comprehensive and ongoing training to complete business management software, from marketing and advertising materials to expert collection services, we’ll support you with the strategies, services and materials to help you take full advantage of the potential your Money Market Payday Express franchise offers.

The Tools and Guidance You Need.

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he team behind the Money Market Payday Express franchise opportunity has already built one of the largest payday loan operations in the country—operating two subsidiary financial services companies that focus on providing low-documentation, short-term consumer loans. Their frontline experience has allowed them to refine their systems and processes to match real-world operational requirements…to establish their companies as recognized leaders in the region’s financial services industry…and to create a high-growth business—from the ground up.

The Money Market Payday Express team developed the business principles, philosophies and innovative practices behind the Money Market Payday Express franchise concept—including the acquisition of a third subsidiary company to provide industry-specific collection services that focus on the needs of the short-term loan industry.

They know the value of convenient outlets, rapid turnaround and exceptional customer service. And they’ll help you put the Money Market Payday Express principles and programs to work in your business.

Start-Up Support • On-site guidance in all phases of establishing your business • Start-up materials package • Site selection consultation • Assistance in hiring and managing qualified personnel

…we’ll support you with the strategies, services and materials to help you take full

Comprehensive Training • Initial headquarters management training • Pre-opening on-site training • Materials for on-site staff training • Annual refresher training • Continuing on-site consultation

Marketing Support • Use of Money Market Payday Express name and logo • Grand Opening planning and assistance • Materials for direct mail promotion • Yellow Pages and newspaper advertising consultation • Strategies and materials for customer-referral programs

Exclusive Programs • Optional collection services program by E-Star Systems, Inc. • Assistance in negotiating favorable sources of working capital • Negotiated pricing on fixtures and equipment • Proprietary operating systems and processes

Ongoing Support • Use of confidential operations manuals, software and updates • Regular consultation from Money Market Payday Express representatives • Continuing research and development • Continuing support from membership in industry associations

advantage of the potential your Money Market Payday Express franchise offers.

Start Your Future Today…with Money Market Payday Express.

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he Money Market Payday Express franchise program has been created for those who are ready and able to meet the growing need for short-term credit in their areas.

If you’re an ambitious, service-oriented individual who has what it takes to build a business in a rapidly growing segment of the financial services industry, maybe it’s time to begin creating your own payday. Fill out and submit the enclosed Questionnaire...or give Money Market Payday Express a call for more information.

We’re looking forward to speaking with you soon…and to helping you get started toward your new business future.