, 222 Merchandise Mart Plaza, 23rd Floor Chicago, IL 60654 Phone: 000-000-0000 inquiry phone: 000-000-0000 Fax: 000-000-0000 www.Potbelly.com • franchise.Potbelly.com
This advertisement is not an offering. An offering can only be made by a prospectus filed first with appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies.
Own Your Own Potbelly. Help Us Create the Potbelly Nation. hen something is so good, so warm and welcoming, people will naturally find themselves drawn to it over and over again…
Potbelly is just that good. Our amazing food. Our neighborhood-sandwich-shop attitude. Our surprisingly friendly service. There’s really nothing quite like us out there. Where else can people go to get a great-tasting, warm toasted sandwich, made fresh when you order it; a hand-dipped milkshake with tiny butter cookies delicately placed onto the straw for each customer; honest, personalized service, and so much more; all in an environment that is at once funky, comfortable, musical … perhaps even whimsical?
Only Potbelly.
Wouldn’t you like to be a part of something this special? Potbelly already has a strong network of hundreds of stores across the country, and an experienced team dedicated to supporting and growing the Potbelly brand. We are consistently committed to preserving our reputation for the best quality, good times, and great food; and we are dedicated to our mission: make people really happy. That’s why we’re looking for people like you. Someone who has proven his or her mettle in the past, who knows how hard work and drive can bring great results. Someone who wants to not only create a career path and build a future for his or her family, but who wants to bring value, taste and experience to the local community. So, read on to find out more about our plans and goals and how you can be included in them. And, find out how Potbelly can help you reach YOUR goals toward independent business ownership and making a positive impact, as well. Thanks for your interest in the Potbelly franchise program! We look forward to taking the next step in this journey with you.
Your friends at Potbelly Sandwich Works
How It All Began Possibly the largest collector of antique potbelly stoves? One of the biggest gatherings of live music venues? No matter how you look at Potbelly Sandwich Works, it’s clear we’re more than just a sandwich chain. And it’s no wonder: our beginnings had little to do with food, and a lot to do o with community.
P Potbelly is looking for franchise owners who will fr sshare in our history and vision; we have always been focused w on promoting entrepreneurial spirit, team-building, and community involvement. Are you ready to do the same in your very own Potbelly location? The origins of Potbelly Sandwich Works date back to 1977. Our first location didn’t start as a sandwich shop at all; it was a small antiques store run by a young couple. As part of his antiques business, coowner Peter Hastings originally restored our namesake potbelly stoves. But thankfully for us, he also came up with an interesting a add-on to the business: making a sandwiches for their customers. By 1996, Bryant Keil, now our Chairman of the Board, had visited and discovered that special sicians u m l ca lo s rt Potbelly appeal, and came P o p sup Potbelly proudly tto appreciate the great HOT ssandwiches that were being served to a growing group of fanatical customers in what was now the neighborhood sandwich shop. Since then, Potbelly has grown to over 200 stores, in a number of different towns and metropolitan areas. Regardless of where
they are located, Potbelly Sandwich Works locations are invariably lively, music-filled, local hangouts. Our food is made fresh to order, and has been described as irresistible, satisfying, even addicting. And, it’s all served up quickly by hardworking, friendly associates in our eclectically decorated stores which are characterized by worn wood, tin ceilings, tile floors, and our quirky little seating lofts. There’s really no other way to describe our locations, except to say they are all distinctly Potbelly.
Where We Go From Here
We want to bring the Potbelly taste and experience to more customers across the country. And we need your help to do it. We are seeking motivated, talented people who simply ‘get’ what Potbelly is all about and who share our passion in offering Potbelly’s one-of-a-kind blend of food, service, and a unique vibe to customers in their own communities.
Now you have the opportunity to channel your experience, your drive, and your skills into something you can truly call your own. This is just the start of something great: a chance to represent the Potbelly name in your own location. Are you up to the challenge? Looking to make a difference, both in your neighborhood and your future? Keep reading; we’re excited to tell you more about our program and this amazing Potbelly opportunity…
First Class Div e•
Damn Good F ood
• A Neighborh ood Joint
Opportunity. Ya Gotta Get it Hot! Warm, delicious, mouth-watering goodness is how our fan base likes to describe everything from our perfectly toasted sandwiches to our freshly baked desserts.
Something for everyone The Potbelly Th T he Po P otb tbel tbe ell menu is simple, but something for tthere ther th her ere iis s ccertainly err e everyone on it. From sandwiches ev e ve erryo yone ne o plus milkshakes, cookies, tto o ssalads, ala al ad ds, s, p and other a an nd othe o ot th he er ttreats, our loyal customers love lo ov ve e what wha hat at we w have to offer and have have ve formed ffor orm or rm an almost cult-like following. folllowin fo ow win ing g What this mean for you? Wh W hat at does d Itt means mea ea the ability to attract a broad bro range of customers br to own neighborhood t your y shop. sho It means flexible sh kitchen operations and prep kkiit areas that are not overly a complicated. It means being able to learn the ins and outs of your business quickly, and then focus on growing it, by leveraging your you yo urr and an your team’s abilities – while wh hille taking tta aki king n advantage of the support you’ll the Potbelly team. ’ll get from f
Different places. Different faces. All Potbelly. With footprints that ideally range between 2,000 and 2,100 square feet, Potbelly locations work well in a variety of settings: from college towns, to urban downtowns, to suburban streets. Best of all, Potbelly franchise owners can
also benefit from multiple revenue streams — various day-parts, dine-in or take-out ut options, even gift ft ft cards, catering, drivedrriive vethrough, and online lin ne ordering. Ours is a timetested model designed around d a neighborhood sandwich shop feel, with a look that is unmatched by any other concept. With a menu that att features straightforward, for orwa w rd wa rd, d, great tasting, wholesome comfort h l f t food, we’re not a cookie-cutter, fast food assembly line. Far from it! Sure, we are fast, but we’re also… well, different..
Potbelly Sandwich Works is an amazing business opportunity. But it is also a chance to do something fun while you work and grow your business!
Creating and Growing YOUR Potbelly hat we are all about is providing the very best, to everyone who walks through our doors or who works behind the counter – including you, as a franchise owner. We have the team, the know-how, the years of experience to back us up as we set our collective sights on the future and grow together. Here is just some of the support you receive as you become part of our Potbelly family:
Classroom and on-the-job training covering key aspects of the running the business, both at our Support Center and in corporate store locations.
Site selection guidelines, [from a dedicated outsourced real estate firm], to help you choose the right spot for your Potbelly location.
Design and build-out guidance as you create your own Potbelly environment. You will have access to our dĂŠcor and design team, including our very own workshop where artists spend countless hours seeking out and creating furniture, signage, knickknacks and other odd pieces of memorabilia and heritage that help make each Potbelly special.
Approved suppliers for necessary food, papergoods, and equipment, with built-in efficiencies and benefits of Potbelly volume.
A confidential and complete operations manual that details established procedures, from back-of-the-shop administration to front-line sandwich preparation steps, and much more.
Ample pre-opening, start-up, and ongoing support from our experienced management team, including periodic onsite visits during which you can ask questions, get feedback, and plan for the future.
Marketing advice and creative materials, all professionally developed, market-tested, and uniquely Potbelly-branded for you to use in your local PR efforts, in-store signage, and other customer outreach needs.
g n i k r o w e v o l ‘‘ I Potbelly at se it is becau ch fun so muhe folks and t reat! ’ ’ are g
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Let’s Get Started! Whether you are at a crossroads in your personal or professional life, or are one of the many fans already familiar with popularity of Potbelly, or if you simply recognize a great opportunity when it comes around… Potbelly could be just right for you.
Bring a Recognized Brand to Your Community. Take Control of Your Future. Of course we’d like to find out more about you, to determine if you are right for Potbelly. As you no doubt know by now, Potbelly is not like other corporate chains. We are committed to the community, to the environment, and to developing the Potbelly brand while always retaining the Potbelly culture. To take the next step in the mutual evaluation process, complete our Confidential Information Request Form, and contact us to set up a face-to-face meeting. We’d welcome the chance to meet with you and discuss the Potbelly franchise program in more detail.
Thank you for your interest in joining Potbelly Sandwich Works!
Peace, Love and Potbelly