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FRANCHISE PROGRAM OVERVIEW
A DELICIOUS BUSINESS-BUILDING OPPORTUNITY
Traditional Italian Gelato and a Whole Lot More Our signature gelato is based on generations of unparalleled quality and craftsmanship. And it’s delivered, freshly made, directly to your store. We also offer: • Coffee & Espresso Drinks • Juices, Smoothies & Other Beverages • Pastries & Other Bakery Items It’s all layered within a business model and franchise program designed with the know-how of our founding team.
Stefano Versace Gelato was founded by a man who started his namesake company with a vision‌ After having a conversation with friends who owned a gelateria in Urbino, Italy, Stefano Versace decided that he would travel to Miami to try his hand at building a brand that highlights the uniqueness and quality that makes gelato so special.
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HE WAS DETERMINED. With only $133 in cash and an infectious enthusiasm and passion, Stefano opened his first gelateria in 2012 and quickly realized that he had found his calling as a Gelato entrepreneur. TM
HE WAS FOCUSED. Through passion, commitment, and focusing on unparalleled quality and craftsmanship, Stefano Versace Gelato has grown in a few short years to more than 20 shops throughout Florida.
A Delectable, Crave-Worthy Business with Plenty of Room for Growth It’s not surprising that there is such huge and growing demand for a delicious treat that’s considered healthier than ice cream*. Making good gelato is an art form, and it is our specialty.
* http://healthyeating.sfgate.com/nutrition-gelato-compared-ice-cream-2157.html
BE A PART OF THE $2 BILLION U.S. GELATO INDUSTRY
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We make it easy for our Stefano Versace Gelato franchise owners to carry on the tradition with a modern, viable business model: • Authentic, proprietary recipes • Brand accolades and award-winning recipes • Multiple revenue streams: varied menu items, different day parts, carry-out and delivery options, etc. • Streamlined locations (just 600-700 sq. ft.) * https://brandongaille.com/22-gelato-industry-statistics-and-trends/
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OUR CURRENT LOCATIONS WHERE WE ARE HEADED... We are seeking motivated, skilled franchise owners in key target markets within Florida… with wider-spread expansion to follow.
• Aventura Mall
• Galleria Mall
• Siesta Key
• Wynwood
• Sunny Isles
• Gainesville
• Brickell
• Doral
• Española Way
• Key Biscayne
• Butler Town Center
• Sunset Harbour
• Pembroke Mall
• New York
• Coconut Grove
• Las Olas
A GELATO FRANCHISE OF YOUR OWN • Strong brand image to leverage as you build your own Stefano Versace Gelato location • Wide selection of authentic, hand-crafted gelato flavors delivered directly to your store door • Multiple revenue streams with delightful menu offerings
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WHY GELATO? • The gelato industry in the United States currently generates $2 billion in revenues annually.* • Gelato contains more milk than cream, making it freeze at a lower temperature and taste lighter and, arguably, more refreshing thank ice cream.** • Churned slower than ice-cream, it is a denser product, with intense flavors. * https://brandongaille.com/22-gelato-industry-statistics-and-trends/ ** https://www.independent.co.uk/life-style/food-and-drink/why-gelato-is-going-to-be-the-food-of-2018-a7827186.html
FRANCHISE FACTS Founded: 2012 Segment: Fast-casual Sub-segment: Restaurant Revenue Streams: Gelato, Coffee & Espresso Drinks, Juices, Smoothies & Other Beverages, Pastries & Other Bakery Items Initial Franchise Fee: $25,000 Royalties: 6% of gross sales Start-up Costs: $250,500 to $688,000
SWEET FRANCHISE SUPPORT • Easy, direct purchase of fresh gelato from our company facilities • Access to approved suppliers for other signature café menu items • Guidance on selecting, designing and launching your café location • Training and documentation to guide your efficient daily operations • Technology tools including our proprietary app for customer loyalty programs • Marketing support to help grow your loyal customer base
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Delighted Customer Reviews of our Authentic Gelato Stefano Versace Gelato serves the best gelato I’ve had outside of Italy! Servings are large and reasonably priced for what you get and there is a good variety of flavors.
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Great place for desserts, gelato and coffee. I had a small meeting here while walking on the street found it and looked nice from the outside. We came is a decoration was really nice. REALLY ITALIAN. Loved the floor tiles.
– TripAdvisor
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– Takis M., Yelp
We sampled the gelato and learned the favorites of Italy vs USA. Being ice cream and gelato specialists, Versace gelato is by far the best we have had since visiting Italy and Sicily! We have been back twice in a week! Generous portions, creamy, and sooo rich in flavors. Heartily recommend the Italian flavors to try! – Sheila, Webster, NY
SOCIAL MEDIA & OTHER RECOGNITION
Winner of “The best Gelato in the World” since 2014!
NEXT STEPS Complete the Franchise Application Form & Qualify as a Potential Franchisee Speak with Our Franchise Development Team Meet with Our Team & Review the FDD Secure Financing, Sign the Franchise Agreement & Finalize Site Selection Attend Training Receive Onsite Assistance Begin Marketing to Community Hold the Grand Opening for Your Stefano Versace Gelato Franchise!
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Thank you for exploring the Stefano Versace Gelato franchise opportunity!
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VBG Franchising, LLC. 2607 SW 177th Avenue | Miramar, FL 33029 (954) 639-7464 | franchising@gelaterieversace.com SVGelatoFranchise.com | StefanoVersaceFranchise.com This advertisement is not an offer to sell a franchise. An offer can only be made by a disclosure document filed first with the appropriate agencies of the respective filing states. Such filing does not constitute approval by any such agencies.