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WELCOMEMAT FRANCHISING, LLC
FRANCHISE OPPORTUNITY
TOWER PLACE 200 3348 PEACHTREE ROAD, SUITE 1095 ATLANTA, GA 30326 P: 404-841-2226 | F: 404-841-2223 WWW.WELCOMEMATSERVICES.COM FRANCHISE@WELCOMEMATSERVICES.COM
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WELCOMEMAT SERVICES IS THE BEST NEW RESIDENT PROGRAM WE HAVE EVER TRIED. IN THE FIRST MONTH ALONE, WE HAVE SEEN A TREMENDOUS RESPONSE AND A NUMBER OF NEW FACES! ~ MARIO’S PIZZA, CHARLOTTE, NC
THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY A DISCLOSURE DOCUMENT FILED FIRST WITH APPROPRIATE AGENCIES OF THE RESPECTIVE FILING STATES. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY SUCH AGENCIES. THE FOLLOWING STATES REGULATE THE OFFER AND SALE OF FRANCHISES: CALIFORNIA, FLORIDA, HAWAII, ILLINOIS, INDIANA, KENTUCKY, MARYLAND, MICHIGAN, MINNESOTA, NEBRASKA, NEW YORK, NORTH DAKOTA, RHODE ISLAND, SOUTH DAKOTA, TEXAS, UTAH, VIRGINIA, WASHINGTON, AND WISCONSIN. IF YOU ARE A RESIDENT OF ONE OF THESE STATES WE WILL NOT OFFER OR SELL YOU A FRANCHISE UNLESS AND UNTIL WE HAVE COMPLIED WITH THE APPLICABLE PRESALE REGISTRATION AND DISCLOSURE REQUIREMENTS IN YOUR STATE.
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WELCOME THE NATION’S MOST TECHNOLOGICALLY ADVANCED AND SOPHISTICATED NEIGHBORHOOD WELCOME PACKAGE.
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THIS IS YOUR WELCOMEMAT ... We sincerely appreciate your interest in the Welcomemat Services™ franchise program. The Welcomemat Services concept and executive team is supported by a solid background in technology, software, and sales, with specific expertise in database and enterprise systems management and development. During more than a decade of handson experience working with many national Fortune 500 and global brands, and helping them better understand and communicate with their customers, the founders of Welcomemat Services identified an unmet need in the marketplace. That need was for smaller local businesses owners to gain access to similar sophisticated marketing tools and customer information, in order to compete with larger corporations in their areas.
OUR MISSION > TO HELP BUSINESSES GROW BY GAINING NEW LOYAL CLIENTS. TO HELP NEW MOVERS ACCLIMATE BY INTRODUCING THEM TO QUALITY BUSINESSES. OUR VISION > WELCOMEMAT SERVICES WILL HAVE NATIONAL COVERAGE AND WILL BE THE MOST TECHNOLOGICALLY SOPHISTICATED NEW RESIDENT PROGRAM IN ITS INDUSTRY.
GROW
Recognizing this need and opportunity was what initiated the development of what would become the Welcomemat Services business model. Based on the same technological infrastructure that many multinational corporations are using, Welcomemat Services has since allowed thousands of local businesses to tap in to one of the most lucrative market segments in the nation – the moving population. By facilitating communications and promotions to hundreds of new movers in a variety of markets, Welcomemat Services provides local businesses with access to fresh, new, and soon-to-be-loyal customers. Welcomemat Services also allows them to track the return on their advertising investment and reach back out to those new customers who have visited them. We have seen incredible results since we first began sending out new resident packages back in 2003, and we have continued steadily on our established growth track. Now, with sights set on nationwide presence, we need the help of motivated, qualified people to help us reach our goals. Welcomemat Services is a concept that will work well in communities nationwide; and we are proud to be able to offer savvy business owners the opportunity to own and grow their own businesses, and develop their own futures through our franchise program. Welcome to Welcomemat Services. And welcome to your future.
Brian Mattingly Founder & CEO
ROLLING OUT THE WELCOMEMAT Welcomemat Services is a marketing and technology company providing monthly direct mail packages to individuals and families who have recently changed their addresses. Our welcoming program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them get acclimated to their new surroundings.
A Welcome Change in New Resident Direct Marketing
DID YOU KNOW? We work great with a large variety of business types as advertiser clients. Having such a diverse customer and prospect base creates freshness and diversity in our welcome packages, and means there are many potential advertiser clients for Welcomemat Services franchise owners to target: • Restaurants • Car Washes • Salons • Hardware • Dentists • Veterinarians • Auto Centers • Retail Boutiques • Entertainment Centers
Welcomemat Services is also a welcome change for advertisers’ direct marketing efforts. Our patent-pending data tracking allows business owners the unique opportunity to track their Welcomemat Services direct marketing results and ROI. Plus, we offer flexible alternatives for advertising agreements, including advertiser exclusivity options, plus unprecedented access to information about their new resident customers. We’re revolutionizing the direct mail marketing industry by offering quality local, regional, and national businesses and organizations access to top-line technologies, accurate data, comprehensive reporting, and attractive, custom-designed materials. Our modern and sophisticated look, coupled with state-of-the-art production and reporting capabilities, have allowed Welcomemat Services to work with some of the world’s leading retail brands and cultural institutions. As a franchise owner with Welcomemat Services, you will offer the opportunity to appear in these specialized packages to local business contacts, calling on them to explain the benefits of marketing to movers and to using Welcomemat Services as their preferred direct mail vendor. You can help business owners gain access to families moving into the community, identify ZIP codes to target, develop appropriate messaging, and other key elements of their marketing campaigns. You can also provide data-rich reporting after mailings are completed. With the full support of the Welcomemat Services system and sales techniques, you therefore become the business owners’ trusted advisor for reaching out to new customers in their area. As you establish client relationships, all of your sales orders are then processed and managed through our tailored software platform, and we assist with in-house design of client Gift Checks, as well as printing and mailing of all materials.
I AM IN RECEIPT OF ONE OF YOUR WELCOME PACKAGES AND AM REALLY EXCITED ABOUT THE GIFT CERTIFICATES AND VALUES CONTAINED THEREIN! YOU HAVE AN EXCELLENT SERVICE AND I REALLY APPRECIATE IT BEING NEW TO THE AREA. ~ J.W., CHARLESTON, SC
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WHEN I RECEIVED MY PACKAGE IN THE MAIL, I THOUGHT THE OFFERS WERE TOO GOOD TO BE TRUE! MANY OF THE RESTAURANTS ARE PLACES THAT I HAVE NEVER HEARD OF AND I CAN’T WAIT TO TRY THEM OUT! ~ D.A., CHARLOTTE, NC
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OPPORTUNITY WELCOME TO OPPORTUNITY
DID YOU KNOW? Welcomemat Services has been recognized time and time again by the media. Mentions and feature stories have been included in: • Inside Arts Magazine • American Salon Magazine • Beverage Retailer Magazine • Pizza Marketing Quarterly • American Spa Magazine • Wash Street Journal • Auto Services Operator Magazine • Charlotte Business Journal • Among many others…
Welcomemat Services Makes Good Business Sense
in building their businesses. Most important, you’ll offer
Recent estimates state there are 29.6 million small businesses in the United
The Welcomemat Services franchise program is a great
to clients, all with the direct and hands-on help of
States1, each one looking to gain new customers and optimize ways of
opportunity for motivated, hardworking professionals
communicating with them; this means there is a wealth of prospective
like you. It allows you the freedom to own and grow
advertiser clients for Welcomemat Services franchise owners to call upon, to
your own business, while having the ability to work
help them reach residents who are new to the community.
from home; few opportunities can provide similar work/
There are so many reasons why direct mailings to new residents make sense, both for small business advertisers, and for you as a Welcomemat Services franchise owner: • According to the U.S. Postal Service, an estimated 14 percent of the nation’s population moves annually – which translates to over 43 million address changes processed in a year . 2
• Median household income for first-time home buyers is $61,600. Typical repeat home buyers earn $88,100 in income3. • New movers spend more on average in their first six months than a typical consumer does in three years, totaling nearly $170 billion every year4. • Studies show that new movers are five times more likely to become long term customers compared to a settled household5. • Response rates with new resident mailings are often higher than other direct mailing campaigns; we have seen response rates from 8% up to 50%, depending on the offer. Targeting both families and individuals, Welcomemat Services pulls from more than 30 sources for new resident and change of address data for its advertiser clients. Providing a wealth of demographic information to clients about their target customer base facilitates the sales process and encourages advertiser clients to conduct repeat campaigns with your Welcomemat Services packages.
family life balance and flexibility with time management. With no big overhead items like lease payments and inventory, plus the back-end support of the franchisor team, there are fewer headaches than with many other small business operations. And, perhaps best of all, Welcomemat Services gives you the chance to network with and sell services to other small business owners, and become a respected, welcomed resource in your own community! Repeat client business, the potential for national accounts, and multiple potential revenue streams are all additional reasons why the Welcomemat Services business model simply makes good business sense for franchise owners. From set-up charges, design services, and printing services, to market analysis reporting and
this unmatched set of services, reports, and guidance the Welcomemat Services organization. We are there to provide you and the clients with all the design and production and
services,
reporting
plus
functions,
back-end
management
and
much
so
more.
You can also build credibility in your exclusive local territory as you join forces with an organization that is both experienced in its sales techniques and renowned for its innovation and technology. A finalist for the prestigious Stevie Award for Most Innovative Company, Welcomemat
Services
features
patent-
pending technology for data mining and mapping of customer redemption data, as well as our softwarebased printing system designed to build and print consistently high-quality packages. In addition, the company has proudly put a ‘green’ initiative in place, choosing a production process which uses high-quality papers that are certified by sustainable forest organizations.
custom-created guest outreach strategies, you will have ample opportunity to help build your business through a variety of revenue sources, all while you assist clients
WELCOMEMAT SERVICES. IT ALL ADDS UP TO AN AMAZING OPPORTUNITY FOR EVERYONE. 1. Small Business Association, Office of Advocacy, September 2009. http://www.sba.gov/advo/stats/sbfaq.pdf | 2. US Postal Service, Postal Facts 2010, March 2010. http://www.usps.com/communications/newsroom/postalfacts.htm | 3. 2009 National Association of Realtors® Profile of Home Buyers and Sellers, November 2009. http://www.realtor.org/press_room/news_releases/2009/11/survey_record | 4. MoverTrends.com, More on New Movers, © 2009. http://www.movertrends.com/more-on-new-movers.aspx | 5. Ibid
LEARNING AND UNDERSTANDING WHAT DRIVES THE BUSINESS Though
we
provide
our
franchise
owners with access to some of the best design and print technologies available, in the end, we are a sales company.
THE UTMOST IN PROFESSIONAL FRANCHISE SUPPORT The Welcomemat philosophy has always been centered on professionalism and continually striving to meet and exceed the industry’s best business practices. With all the experience we’ve collected over the years, we’ll impart our knowledge and give you tools you’ll need to operate your own efficient, effective direct mail business in your local community.
We understand that without sales, the
Here is just some of what you receive when you join the Welcomemat
technology and the high-tech production
Services organization:
process simply don’t matter. That’s why over the past near decade, we have focused on honing our sales techniques and presentations, and we will share this valuable information with you as you
• Complete, professional initial training: Our group of dedicated, experienced professionals will be there to provide the orientation and instruction you need, both at our corporate support center and in your local area, as you get started for business.
get set to offer Welcomemat Services in
• Access to state-of-the-art technologies: With our patent-pending systems in
your community. And, it’s also why we’re
place for data capture and our specialized design and printing processes,
committed to a system that promotes
everything has been developed to help streamline your operations
networking and selling, by taking most
and provide valuable information and services to both you and the
administrative work off your hands, so
advertiser clients.
Thank you gifts from your neighbor!
WELCOMEMAT SERVICES INC.
Thank you gifts from your neighbor!
WELCOMEMAT SERVICES INC. WELCOMEMAT SERVICES INC.
Thank you gifts from your neighbor!
WELCOMEMAT SERVICES INC.
you can spend your time making sales and building your business.
• Documented procedures and standards: Operations are detailed in a comprehensive, confidential manual that gives you the guidance you need
From the actual sales process, including
to run your business on a day-to-day basis.
lead generation and closing techniques, to understanding customer concerns,
• An unmatched leads generation and management program: We will do
we will train you so that you can truly set
more than just provide expert guidance on how you can network with and
yourself apart in the local marketplace,
market to potential advertiser clients in your territory. Better yet, we will
and make a positive difference for
help you get a head start – through our quick-start program on our unique
families who are moving, for the clients’
software interface – by providing you with leads that have already been
businesses – and of course, for your own business.
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identified in your territory.
BEING INVOLVED WITH AN ORGANIZATION WITH SUCH A STRONG SALES CULTURE IS HIGHLY REWARDING ON MANY LEVELS. I HAVE ALWAYS BEEN IMPRESSED BY WELCOMEMAT’S EMPHASIS ON COACHING AND SALES TRAINING. ~ JOSH COHN
SUPP ORT
WELCOME TO YOUR FUTURE If you are outgoing, team-play oriented, and enjoy networking and expanding your contact base, this could be the perfect opportunity to put your skills to use, TM
as you grow your own business. To become part of the Welcomemat Services team, you must have the skills necessary to excel as a direct mailing business owner, including the ability to develop relationships effectively, along with patience, persistence and determination. Sales skills will of course be important for communicating effectively with the advertiser clients. The Welcomemat Services franchise program offers qualified franchise owners the ability to plan, prioritize, schedule activities and work from their own home offices, with maximum flexibility. We are seeking motivated professionals who can demonstrate they have the passion and commitment necessary to uphold and promote the Welcomemat Services brand and unique set of products and services in their local communities. Deciding whether Welcomemat is right for you, and whether you’re right for Welcomemat, is an important next step. To continue the mutual evaluation process, please complete our Confidential Information Request Form, and submit it to us. If we feel there is a good fit between our team and your profile, we will contact you to set up a meeting to discuss the steps and requirements for becoming a franchise owner. We’d welcome the chance to meet with you and discuss the Welcomemat Services franchise program in more detail.
Again, we thank you for your interest in the Welcomemat Services Franchise Opportunity!
FUTURE
‘‘ ’’ ‘‘ ’’ WORKING AT WELCOMEMAT SERVICES MEANS BEING SURROUNDED BY A UNIQUE PASSION – A PASSION FOR TECHNOLOGY, GROWTH, AND BEING A PIONEER. ~ ERIN FRANCKEWITZ ON A DAILY BASIS, I AM EXPOSED TO DIFFERENT AREAS OF LEARNING. WELCOMEMAT’S SUPPORT FOR INNOVATION HAS ALSO GIVEN ME THE FLEXIBILITY TO ADD MY OWN CREATIVITY TO PROJECTS. ~ CATHY CHEUNG