The potential is clear.
T h e p o t e n t i a l i s c l e a r. The possibilities could be unlimited.
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Windows of opportunity. The strong growth of the home improvement market has been well documented for many decades, and most experts expect the boom to continue. That’s a lot of opportunity for the businessperson with the right vision, the right position in the marketplace and the commitment to professionalism and customer service that will build their business for the long term.
A Clear Vision of the Future There are more than a hundred million housing units in the United States. Most of those homes—nearly 95 percent of them— are at least five years old. Hundreds of thousands more reach the five-year mark every year. And a five-year-old home is a prime candidate for home improvements. As a WinDura franchisee, you’ll be well-positioned to take advantage of the continuing home-improvement boom. You will be the owner of a business that specializes in two key remodeling segments—the installation of increasingly popular vinyl replacement windows and the repair of rotting wood trim components. • You’ll have access to perhaps the highest quality replacement window on the market today, a product line that’s available only to WinDura franchisees. The WinDura replacement window line offers a complete selection of options for your customers to choose from, including multiple glass packages that provide increased energy efficiency for any climate and budget…plus one of the widest arrays of color and design options available, to help your customers choose the window that best fits their home’s décor. • You’ll have the revolutionary DuraTrim solution for customers who are victims of the nationwide epidemic of rotting wood trim around doors and windows. • You’ll have effective systems for generating leads, closing sales, estimating, ordering, installation and follow-up. • And you’ll have the continuing support of a committed franchise company—from initial business setup and training to marketing and promotional services. If you’re looking for the tools to build a strong future in a business of your own, we invite you to read on with care. The WinDura franchise program may be the window of opportunity TM
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you’ve been looking for.
Enter a market that’s growing every year... The home improvement market has been one of the nation’s most steadily
appearance of their homes; in fact, window replacement is the only
growing segments for a number of reasons. First, in a typical year during
significant remodeling project that improves both the interior and exterior
the last decade, sales of existing homes outnumbered new homes by a ratio
appearance of the home.
A strong future starts with a strong foundation. A mericans are spending more than 100 billion dollars a year on
Air Infiltration Rates
of five or six to one… and every one of those existing-home purchasers is
So there is indeed a window of opportunity here. There are millions
likely to do some remodeling when they move in. Second, the well-known
of them, in fact. According to industry sources, the remodeling and replace-
al improvements—to reduce the effort and expense of maintaining
Very old windows
“Don’t Move, Improve” phenomenon shows that people who don’t move
ment markets have accounted for sales of more than 20 million windows
their homes, to increase their market value, and to make them more
Today's minimum property standard
are often remodeling their current home instead. And, finally, even those
per year through the 1990s, and forecasts point to sustained steady growth
comfortable, secure, efficient and economical places to live.
Brand name wood — double-hung windows
new homes are getting older every year—inevitably reaching the five-year
through the early part of the 21st century.
mark when they’ll start needing repairs and replacements.
Residential Improvements & Repairs Forecast, 2001–2009
WinDura windows can help homeowners meet all those objectives... while helping you carve out a share of the growing
A Growing Share of the Future
Billions of Dollars
$160
$135
$110
2002
2003
2004
2005
2006
2007
2008
Exclusive, Quality Windows
.012 .098 .160 .375 .700
Unlike the high-maintenance wood and less-efficient aluminum
growing share of the total market… and in recent years have become
windows, WinDura windows are designed and manufactured in the
the single most popular construction for replacement windows. Industry
U.S.A., using state-of-the-art German technology to achieve the ideal
analysts estimate that vinyl windows have achieved better than 50 percent
combination of beauty and function.
growth over the past decade, and now account for nearly half of all
• Low maintenance. WinDura windows are made from uiPVC,
replacement window sales nationwide. 2001
2009
than a quarter-inch—providing a more effective barrier against
corrosion and never needs painting or staining.
air and water infiltration... and avoiding the added carpentry expense and negative design impact of changing the openings to
it for easier cleaning and maintenance. And they do it to improve the
Millions of Units
And what’s one of the first projects for homeowners who want to their windows to cut down on drafts and save on energy costs. They do
(per linear inch)
14
to fit each home’s existing window openings—at tolerances of less
a high impact resistant vinyl that resists pitting, rotting and
R Factor Comparison of Window Frame Materials
Aluminum Wood/Clad Wood Vinyl Other
Less infiltration means less energy loss. Amount of air infiltration per lineal foot of crack per ASTM TEST E-283. Certyified air infiltation tests by national Certifgiedf Testing Laboratories, York, PA
• Precise, custom fit. WinDura windows are custom-manufactured
Sales of Prime Windows for Remodeling & Replacement Sources: National Association of Home Builders, U.S. Census Bureau, National Association of Realtors
dramatically improve their homes? Replacing their windows. They replace
WinDura casement windows
home improvement market.
clad wood and other materials. Vinyl windows have captured an ever-
$185
WinDura double-hung windows
For those considering a future in the home improvement industry, vinyl windows show significant advantages over aluminum, wood,
$210
home improvements. A large portion of their spending is on function-
accommodate stock sizes of off-the-self windows. • Unmatched beauty. WinDura windows are available in a wide
R-Core® Polyurethane Insulation
variety of exterior and interior colors, interior woodgrain choices
12
Wood
and designer glass options—to offer the perfect complement to
10
Hollow Vinyl
8
Steel
6
Aluminum
any architectural or decorating style. • Complete selection. There’s a WinDura window to fit every consumer’s budget.
4
.less than 1
2 0
1994
1996
1998
2000
.375 .700
2002
• Energy efficiency. WinDura windows achieve excellent energy efficiency as the result of fully fusion-welded sash and mainframes
Sources: Window & Door, Chelsea Building Products
that ensure strength as well as providing an airtight, watertight seal; vinyl construction that provides higher thermal performance than wood or metal; and mainframes that are filled with preTM
expanded high-density solid-polyurethane insulation (the same type used in many refrigerator/freezer doors). In fact, WinDura
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window systems meet ENERGY STAR™ requirements for all regions of the country.
• Available exclusively through WinDura franchisees. • Lifetime warranty. For your customers’ peace of mind, all WinDura products are backed by our exclusive, written Lifetime Warranty.
Solid opportunities for additional business. With a WinDura franchise, your opportunities won’t be limited to replacement windows. Currently, American homeowners face a nationwide epidemic of rotting wood, especially trim around windows and doors, in houses that may be only a few years old. This problem has been facilitated by the inconsistent quality of wood products used today in many residential construction applications, as well as improper painting techniques. Traditional solutions, like replacing rotted areas with new wood and then repainting, are temporary at best. Covering the exposed wood trim area with aluminum capping is a solution many remodelWindura Management Team
ing companies offer; however, this option has many limitations and still can’t guarantee that the covered wood won’t rot again.
before
after
As a WinDura franchise owner, you’ll be able to provide a revolutionary solution... by actually replacing rotted wood with similarly-styled solid cellular PVC trim components called DuraTrim.
committed to the replacement windows business since 1984. And
As a WinDura franchise
Windura’s DuraTrim components look like wood, are paintable, cannot rot, and provide the long-term value homeowners want.
owner, you’ll be able to provide a revolutionary
repair by utilizing its signature DuraTrim permanent trim system. And we’ll teach you the WinDura system for creating lifetime relationships with your customers—so that, when the time comes to replace their windows, yours will be the number they call.
solution ... by actually
• Forged key strategic partnerships with manufacturers who provide exceptionally high quality, exclusive products and successful systems. • Developed innovative programs and websites to market and
Working together in Kansas City, Missouri, the WinDura team developed the business principles, philosophies and innovative
The WinDura team is ready to show you how to effectively enter the rapidly growing home improvement category of rotted wood
that focus has allowed them to build a high-growth business — from the ground up.
A lifetime-quality trim alternative, DuraTrim is offered in a broad range of trim styles to accommodate most residential applications.
The team behind the WinDura franchise opportunity has been
manage the business. They know the value of offering premium, exclusive products
practices behind the WinDura franchise concept. This team:
and superior installation, providing exceptional customer service,
• Pioneered the use of the showroom concept as an effective
and backing their work with a strong warranty. And they’ll help you
means of attracting customers and helping to educate them
put the Windura principles and programs to work in your business.
about remodeling products and services.
replacing rotted wood with similarly-styled solid cellular PVC trim components called DuraTrim.
• Created Integrity Selling sales techniques and a training program to attract and develop outstanding sales representatives who TM
provide excellent customer service.
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Classroom training Field training
Ongoing support
WinDura provides the tools and guidance you need. The WinDura franchise program puts you in charge of a comprehensive business model that’s been developed and refined in practice.
Effective lead generation The WinDura franchise program is designed to help you get your business off to a fast, effective start... and to provide the tools you can use to maintain that momentum. One key program component is the custom suite of business management software, which includes an effective prospect management system, with templates and databases for identifying, qualifying and tracking leads and referrals, prospects and current customers. We’ll also help you take advantage of the high repeat-sales potential in this business. Since homeowners often replace windows and trim in stages, your current satisfied customers are also prime targets for additional future business... and we’ll equip you with
and materials for generating leads through— • Direct mail programs, complete with strategies, materials and
al performance, a full range of price points, design and color options ... plus a selection of exclusive, premium products that are
• Yellow Pages and newspaper advertising, complete with sample ad
available only as part of the WinDura franchise program. And all
slicks and placement strategies for maximizing the return on your
WinDura products are backed by a true lifetime warranty, covering
advertising investment.
both materials and labor—in writing. This Lifetime Customer-Care
• Home Shows and Builder Shows in your community, complete
Warranty is even transferable to subsequent owners of the home!
with a sample layout for your booth, as well as designs for mall
• The WinDura showroom concept is one of the most obvious
displays and follow-up materials ... and comprehensive training in
differences that distinguishes a WinDura franchisee from an ordi-
how to make effective use of shows and follow up productively on
nary replacement window or remodeling company. Your WinDura
the leads they generate.
showroom becomes an important signal to your customers—
• Customer referral programs, complete with material designs and recommended incentives to encourage your existing customers
reinforcing your stability, your integrity, and the credibility of your customer-focused consultative sales approach.
• The WinDura consumer finance program is designed to make it easier for your customers to make their purchase decisions... easier for them to replace more windows at a time ... and easier for them to get the functional and aesthetic benefits of your Better or Best products. WinDura will help you negotiate with third-party lenders and put together a custom financing referral program that will be most beneficial for your customers and for you.
Proven installation procedures Two important keys to long-term customer satisfaction are the quality of the installation and the professionalism of the installers.
• The WinDura in-home sales program is customer-focused
So the WinDura franchise program includes comprehensive training
and education-based, utilizing both an easy-to-follow flip-chart
for you and your staff in all aspects of replacement window and trim
• Cross-referral programs, complete with strategies and materials
presentation binder and a pair of exclusive demonstration kits
installation—from measuring and estimating to job completion
to help you establish cooperative referral programs with other
to help consumers make an informed purchase decision. The
and clean-up—with particular attention to the details that make
businesses like realtors and non-competing contractors.
complete presentation includes a dramatic heat-gun demonstration
the difference in a quality job… and a satisfied customer.
to refer their friends, neighbors and relatives to you for a sales presentation.
strategies and materials to help you convert that potential into sales. In addition, we’ll support your efforts with comprehensive training
by a major window manufacturer, it offers state-of-the-art function-
A complete sales presentation Four key elements of the WinDura franchise program have been
that provides graphic evidence of the comparative energy efficiencies of WinDura Good, Better and Best windows—as well as some of the major competitive lines. Another demonstration kit includes
Easy-to-learn operational systems The WinDura franchise program includes exclusive programs and systems to help you manage your business. In addition to comprehen-
designed specifically to help you make effective, productive sales
a complete selection of window parts, to highlight the premium-
initial lists for quarterly mailings to promote your business...
presentations—with the kind of high closing rate that will
quality construction of WinDura windows and underscore the
including newsletters, marriage mailers, and geographically
generate a superior return on your investment of time, effort and
reasons for their superior performance and durability.
targeted mailers.
selling expense.
WinDura franchisees. In addition to valuable prospect management
• The WinDura product line is demonstrably superior to
capabilities, this suite also includes powerful but easy-to-use account-
sive operations manuals, one key tool is the customized WinDura suite of integrated business software that’s exclusively available to
ing software... plus a full range of office management programs,
competitive lines. Manufactured and private-labeled for WinDura
including database and spreadsheet capabilities.
On-site consultations
Expert installation
In-home presentations Customer satisfaction
Start building your future today...with WinDura. The WinDura franchise program has been created for those who are ready and able to take advantage of the booming home improvement market. It’s been designed to offer a new way of doing business in the remodeling industry—by providing the quality products, expert installation and excellent customer service that builds long-term relationships. If you’re an ambitious, sales-oriented individual who has what it takes to build a business in a huge and growing market, maybe it’s time to open the window to your future. Fill out and submit the enclosed Request for Information... or give WinDura a call for more information. We’re looking forward to speaking with you, and to helping you build your new business future, soon.
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