£75.00 iGB Affiliate Directory 2012 – The Definitive Guide for the Global Affiliate Market
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iGB Affiliate Directory 2012
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Welcome
Welcome Welcome to the third edition of the iGB Affiliate Directory; the definitive affiliate marketing directory for the iGaming industry. As the industry further regulates and innovates into bold new frontiers, identifying and accessing the right partners and suppliers becomes paramount to the success of affiliates and programs alike. This directory is designed to provide you with the most extensive guide to the suppliers and service providers within each of the multiple business disciplines that make up this unique and fascinating market place. We are proud to be offering such vital tools to this vast and intricate sector of our industry and together with iGB Affiliate Magazine and our affiliate conference circuit, we stand committed to delivering the services required to assist the access, education and development of the iGaming affiliate business. Michael Caselli, Managing Editor
Managing Editor Michael Caselli Editor James McKeown Designer & Production Mairead Gillespie Production Manager Craig Young Creative Director Andy Medley Publisher Alex Pratt Sales Manager Richard Wanigasekera Senior Sales Executive Ed Grundy Published by iGaming Business Ltd, 3rd Floor 33-41 Dallington Street, London EC1V 0BB T: +44 (0) 20 7954 3515 F: +44 (0) 20 7954 3511 E: info@igamingbusiness.com www.igamingbusiness.com Printed in the UK by Pensord Press Ltd www.pensord.co.uk Fulfillment & distribution Accelero Direct www.accelerodirect.com
Š iGaming Business 2012. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Limited of 33-41Dallington Street, London EC1V 0BB, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. The paper used within this publication has been sourced from a Chain-of-Custody certified manufacturer, operating within international environmental standards such as ISO14001 and EMAS. This is to ensure sustainable sourcing of the raw materials, sustainable production and to minimise our carbon footprint.
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iGB Affiliate Directory 2012 •
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Contents
Contents Welcome
5
Contents
6
Affiliate Partnership - Bet365
10
Introduction
12
Glossary of iGaming Affiliate Marketing Terms
18
Calendar
20
What to Watch in 2012
30
Top 100 Operators
34
Top 10 Operators by Geo Region
36
Jurisdiction Profiles
42
Advertising & PR
52
Affiliate Networks
56
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• iGB Affiliate Directory 2012
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Contents
Alternative Gaming
62
Bingo Affiliate Programs
64
Casino Affiliate Programs
72
Events
94
Financial Services
96
Payment Solutions
104
Poker Affiliate Programs
108
Search Marketing
120
Skill Gaming Affiliate Programs
122
Sports Betting Affiliate Programs
126
Index
144
Search Marketing data
146
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iGB Affiliate Directory 2012 •
9
Affiliate Partnership Affiliate marketing is not a new concept to
gaming industry. For bet365, recognition of
online gambing, in fact, the online gambing
the potential for affiliate marketing came
industry helped pioneer professional affiliate
early with the launch of the bet365 affiliate
marketing and developed this marketing
program in 2001. bet365 did not just embrace
model into one of the most significant forms
the marketing model early, but was also quick
of online (and offline) marketing today. In an
to observe that a successful affiliate program
online world, where every click a potential new
needed to recognize the business needs of both
customer makes is track-able, it opened the
the affiliate marketer and the gaming operator;
opportunity for online businesses to move from
that the two companies needed to see the
tenancy-based marketing to performance-
relationship as a “partnership” rather than
based marketing – to pay a price for advertising
a strictly service relationship. bet365 began
that is directly correlated to the value of the
with a philosophy of recognizing affiliates as
customers attracted by the marketing activity.
professional business partners who take their own business risks, undertake calculated
Online gambing, as an industry, contains the
investments, and rely upon the gaming
perfect attributes for this marketing model:
operators they partner with to help them monetize their traffic. The success of both the
1. A global distribution of potential customers
affiliate and the gaming operator are linked and
2. A completely online product where all
both are mutually responsible to each other
customer transactions are linked to an
to deliver their contribution professionally and
account
transparently. Over a decade later, bet365
3. High customer value and good opportunities for retention
is one of the world’s largest online gaming companies and our affiliate program is one of
4. Comprehensive statistical visibility on the customer activity and spending
the most successful programs in the industry as a result of this “affiliate partnership”
5. An entertaining and compelling product
approach.
offering that is often unmatched locally 6. The oversight of independent regulation of all activity
But what does Affiliate Partnership look like? How does a principal of partnership translate into the structure of an affiliate program and
It is no wonder that Affiliate Marketing has
what are the benefits to affiliates? How does
become the single most significant form
each participant in the partnership contribute
of new customer acquisition in the online
to the success of the other?
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• iGB Affiliate Directory 2012
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Affiliate Partner
Operator Partner
A professionally managed marketing channel (web portal(s), social media, email or mobile strategy)
A well-designed and universally accessible web and mobile product site(s) designed to serve both new and returning customers.
Accurate and relevant content that creates a good platform to promote the gaming product in an honest and professional manner
Flexibility and responsiveness in providing a variety of marketing materials corresponding to support affiliate promotion
An ongoing investment in updating content and building traffic to (or through) the affiliate marketing channels and ensuring the partner brands are presented in the best light with up-to-date messages.
Recognition of the investment and risk the affiliate takes in operating their business and matching that with a concerted effort to constantly optimize the conversions from affiliate traffic to the maximum yield of the affiliate.
Ongoing analysis of traffic and performance to grow audience and community and reinvestment of revenues in business growth.
Dedication to accuracy of affiliate traffic tracking and transparent crediting of referred player activity to the referring affiliate.
Feedback to the promotional partner on opportunities to improve marketing results or to capture new opportunities.
Dedicated account managers to engage with the affiliate partner, understand his business and his results and collaborate to improve yield.
Supporting content for existing (previously referred) players to the gambing partner and promotion of player loyalty promotions to promote lifetime value.
A keen focus on player experience, product variety, lifetime value and re-activation; with the aim being to maximize the value of the referred customer to the affiliate while ensuring the customer experience is of the highest standard.
Loyalty to the gambling partner in respect of previously referred players and ongoing promotion.
A fair commission structure that rewards affiliate partners for their efforts and represents a distribution of profits relative to each party’s contribution.
A professional extension of the gaming partner’s brand(s) in all marketing channels.
Prompt and accurate payment of affiliate earnings and a dedication to explore all opportunities to improve performance.
The above table is by no means complete but serves to illustrate a partnership approach to affiliate program management. This model sees both partners being recognized and respected for their efforts with each contributing to the other’s success. At bet365 we believe that it is this recognition of our affiliates as professional partners in our success that has lead to the bet365 affiliate program becoming one of the most popular and financially successful programs in the industry, and recognized by iGaming Business as the Affiliate Program of the Year 2011 and
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the Best Affiliate Manager awards for our team. Throughout this publication you will see other articles and pages promoting the various products bet365 offer our customers via a single-wallet, in 17 different languages and to over 200 countries. bet365 thanks our affiliates for helping us become one of the world’s leading online gaming companies with over 6 million customers. We hope you will partner with us in the next decade of success. We believe in what we can achieve when we work together. Join us. bet365affiliates.com
iGB Affiliate Directory 2012 •
11
Introduction
Reflections on a Landmark Year in iGaming
BLACK FRIDAY If a perspective of the iGaming industry over 2011 started and stopped with the day dubbed ‘Black Friday’ and its impact on the affiliate marketing industry, it would have been an eventful year. After the US Department of Justice (DoJ) issued an indictment against the owners of PokerStars, Full Tilt Poker and Absolute Poker with charges of bank fraud, money laundering and illegal gambling, the impact was felt across the iGaming industry. Despite the shockwave created in the industry by this action, there were great strides made in new regulated (and re-regulated) markets and the opportunities that these presented to affiliates and operators alike. The increasing prevalence of mobile betting has also had a
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• iGB Affiliate Directory 2012
huge impact on the iGaming industry in 2011, and with the rising popularity of iPhones and Androids, we are perhaps, finally, set to see mobile explode in the coming months. As we take a moment to look back at 2011, we consider the impact of Black Friday, examine iGaming’s evolving affiliate compensation schemes, the effect that Google Panda has had on webmasters and predictions for 2012.
Black Friday In the five years following the enforcement of the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006, poker rooms like Full Tilt Poker and PokerStars were sponsoring poker events on major cable networks and generating strong traffic and revenue. The
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Introduction
level of exposure for poker as a form of sports entertainment was massive. Then, on April 15, 2011, a day which has come to be known in the iGaming industry as Black Friday, the FBI closed down the PokerStars, Full Tilt Poker and Absolute Poker sites operating in the US market – a move that surprised just about everyone in the industry. Additionally, the United States District Court for the Southern District of New York charged eleven people affiliated with the poker trio with charges including bank fraud, illegal gambling offences related to the UIGEA, and money laundering. The closure of these three major sites was initially a serious setback for online poker as a whole. PokerScout.com reported that within a week of Black Friday, the entire online poker market had shrunk by 23 percent. Affiliates working to promote the sites lost their source of revenue, players feared the complete loss of their funds, and operators were uncertain about their own futures. It is this same event, however, that truly demonstrates the iGaming industry’s resilience and ability to rebound. Although operators were forced to tighten margins in order to accommodate regulations, this also meant that the industry operated at a zenith of transparency and openness, which as in years gone by, has helped the industry to take big
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strides forward towards the expansion of legalised gambling markets. With tighter margins, revenue sharing models have adapted to ensure that operators and affiliates maintain a mutually beneficial and sustainable relationship. The shut-down companies were eventually allowed to maintain their sites to allow players to withdraw their deposits, alleviating fears of heavy losses for players. Black Friday also appears to have elevated discussions on the future of gaming in the US. States like Nevada, New Jersey, Florida and Iowa are discussing the possibility of regulated gaming at the state level. States are also debating the regulated promotion of new verticals like lottery, which will create new promotional avenues. All eyes are on the US, waiting to see if it will open up its doors to online gaming again.
New regulated markets Through the adherence to regulation and high level of transparency offered by the iGaming industry, more and more governments have begun embracing online gaming as a legitimate source of revenue. The spread of markets throughout Europe is evident in the current legislative efforts of the European Union to create a regulatory policy that uniformly covers all member nations. The coverage of the entire EU gaming market by a single piece of legislation would be
iGB Affiliate Directory 2012 •
13
Introduction
a tremendous windfall for operators and affiliates. Operators would have a single point of compliance, instead of several, and be able devote the additional resources to provide even better games and services. In turn, this opening of borders within the EU would give affiliates more of an audience to promote towards, and will similarly reduce the effort for proper compliance with regulation. Progress towards this unification, and market expansion, has been occurring steadily. France and Italy are already collaborating on their gaming regulations. It is predicted that France will move to sign a memorandum (of understanding [MoU]) that outlines the process for sharing information and cooperation between the Italian and French gambling laws. If this cooperation between two nations proves successful (and, theoretically, the removal of legislative barriers for industries does) it will be a major step in encouraging the rest of the EU to follow suit. Even in the wake of Black Friday, the US market is also opening up to new possibilities for gaming. In early November, The Mill Casino of North Bend, Oregon, created an iGaming lounge that will allow users access to casino gaming through an iPad application. The Mill is one of the first bricks-and-mortar casinos to offer iGaming possibilities, and the success of this endeavour might encourage the government to allow more operators to become
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iGaming outlets, the regulation of which would provide a steady source of revenue. Another major development in new markets is the embracing of affiliate and online marketing by government-operated lotteries. The lottery has always been an important form of legalised gaming, and now states are seeing just how useful online gaming models are in relation. The adoption of digital marketing and affiliate partnerships for state-run lotteries is a huge expansion in opportunities for affiliates. Lotteries can utilise land-based agents such as hotels and corner stores, increasing the assortment of available promotional tools. As a new market, there is a multitude of promotional variety and opportunity available to affiliates. Competition in SEO and keywords is currently low, while the possibility of expansion for a successful affiliate is extremely high.
Affiliate compensation schemes 2011 brought increased regulation, the promise of further regulation, and with this, higher costs for operators in terms of taxation and licensing costs. As a result, operators and affiliates are beginning to shift the dynamics of their relationships, with the realisation that in order to remain profitable, it will be necessary to adapt. The revenue share commission model has, until now, been one of the most popular compensation methods, with player lifetime values often being part and parcel. With squeezed margins being a concern in
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Introduction
2011, some operators find themselves living beyond their means, especially without a constantly increasing player base. Regulation includes high tax payments to authorities. In addition to the taxes, operators must also factor other operating costs such as licensing costs, legal costs to ensure operating within legislative guidelines, payment processing costs, marketing and advertising, staff, as well as affiliate-related costs. Realistically, this can lead to operators paying out up to 80 percent of earnings. As such, having a revenue share system that factors key costs, a continuous injection of new players and transactional volume and has a good ratio of retaining customers to compensate reduced margins with volume becomes imperative to survival and success. Developing such a system is easiest through cooperation between operator and affiliate, which itself should be based on understanding and a desire for mutual success. Many feel that the mode of operation that both affiliates and operators have grown accustomed to is predicted to move towards change in 2012, with both parties working together with the future in mind to succeed. Affiliate performance and consistency will become more important than ever, with affiliates needing to demonstrate their ability to move traffic, and perhaps more importantly, to do so on a continual basis. Affiliates that
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are able to show their merit may continue to secure the coveted lifetime revenue share models that they have so successfully built for the long-term.
Was 2011 FINALLY the year of mobile? The mobile market, while still considered to be young, has become a more mature and sophisticated channel for iGaming operators and affiliates alike to attract players. Due to advanced developments in Smartphone technology, apps and mobile browsers, 2011 became a year where all members of the iGaming industry gained greater reach with mobile users. This trend will continue into 2012. While games like poker, bingo and roulette were still the most popular among players, in 2011 affiliates ranked slots as the most profitable mobile game. Since slots has edged ahead in generating revenue, this is a comprehensible sign that affiliates are going to seek more dynamic features and tools to accommodate mobile slots players. Affiliates are using a mix of traditional and new methods to attract and drive more traffic including SMS, SEO, PPC and apps for various mobile platforms. In terms of hardware, the arrival of new tablets and Smartphones saw users being targeted with a wider variety of products that could more easily connect them to the Internet.
iGB Affiliate Directory 2012 •
15
Introduction
Apple’s iPhone is a global leader in terms of mobile usage and in 2011, Android leaped ahead of other major competitors, giving Apple a run for its money. According to comScore, there was heavy growth in Smartphone platforms throughout five European markets: Germany, France, Italy, Spain and the United Kingdom. Close to one in four Smartphone users based in those markets reportedly ran their Smartphones on the Google Android platform as of July 2011. While Europe, more specifically the United Kingdom, is still more developed in the mobile iGaming market, looking ahead, Asia and Africa are expected to see exponential growth of mobile users.
With this in mind, affiliates and operators will need to look at innovative ways to continue engaging players, while competing for more share of the market. Creative player engagement and retention are already a focus in the iGaming industry. However, this is going to affect iGaming more than ever. It used to be that affiliates simply needed to develop a WAP-supported mobile site, as well as use display ads to generate a click-through to an operator’s site. This year, affiliates are going to face even greater pressure to develop more dynamic tools to attract and support new mobile users, different platforms, as well as intuitive features such as geo-location to more easily accommodate international mobile iGaming players.
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iGaming operators will need to develop two key specific areas: more secure mobile tracking and dynamic technology to more easily detect a variety of mobile platforms being used by players. Operators will be expected to provide more secure and customised SMS features to affiliates, and content-rich media for improved iGaming player engagement. Similarly, good quality entertainment and graphics will be imperative. Players are going to expect quality games and feeds with fast connection and support for improved and new mobile apps, as well as other tools. With concerns about server support, it will be vital for operators and software providers to make tracking, speed and player engagement a top priority. Overall, everyone involved in the iGaming industry will need to do their part in providing a more sophisticated iGaming experience to attract players and retain them.
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Introduction
Google Panda Update Google introduced the first Panda update in late February 2011 in order to clean up the search results pages from spammy, low quality websites and demote the rank positions. To SEOs, Panda was referred to as the ‘Farmer Update’ because the websites who were penalised were mostly those from ‘content farms’ that had a substantial amount of web pages with poor-quality content. Google wants users to find quality websites more easily and so strengthened its algorithm to filter through low quality websites and flag them once they’ve been crawled. The Panda Update has affected millions of online marketers worldwide. Both operators and affiliates in the iGaming industry have been affected by the update since one can’t survive without the other. Affiliate sites lead the pack of those who were impacted the most with e-commerce and how-to-sites following closely behind. Many affiliates who have a ton of advertisements on their websites, duplicate content and often referring or linking to the same product or service were immediately penalised. Consequently, these sites experienced a great drop in rankings, which meant a reduction in the traffic volume they were accustomed to referring. Moving forward into 2012, affiliates can learn from the Panda Update and tailor their websites to better suit the needs of their potential visitors. Also, affiliates and operators can learn from those websites who were positively affected by the update, like YouTube. Videos do hold some
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SEO value and also encourage users to remain on your site for a longer period of time. Hence, uploading videos onto video sites like YouTube can be an effective way to drive traffic to your website. Google will continue to evolve and alter its algorithms. Affiliates, operators and any other online marketers can learn from Google’s Panda Updates and ensure the quality content that will drive the ‘right’ customers to your website or affiliate program.
2012: betting on the US According to Goldman Sachs, if America legalises online gambling to online poker and casino, it will be worth an estimated $12 billion in annual revenue. Back in 2009, a congressional report stated that regulated online gambling could generate $42 billion in revenues for the government over ten years. Certainly, one element that makes 2012 the year to bet on betting, is the financial incentive. With a big push to find financial security, we certainly expect to see legislative changes implemented and licences granted, and maybe, just maybe, regulation in the US once again.
Nicky Senyard is the CEO of Income Access, overseeing their independent iGaming affiliate network, market-leading affiliate software, and expert affiliate management services.
iGB Affiliate Directory 2012 •
17
Glossary of Terms
Glossary of iGaming Affiliate Marketing Terms Affiliate
Affiliate Software
Cookie
An affiliate drives traffic to an operator for a
Software that provides tracking and reporting
A cookie is a piece of information sent by a
commission that is based on an action, such
for affiliates and operators.
web server to a web browser that the browser
as deposit or software download. In rare
Arbitrage
software is expected to save and to send back
situations, they can also be paid per click.
The practice of taking advantage of a price
Affiliate Agreement
difference between two or more markets
These are the terms that govern the
by striking a combination of matching
relationship between operator and affiliate.
deals which capitalise upon the imbalance
Affiliate Link
and results in making a profit through the
An affiliate link is a unique linking code that enables the merchant and/or network to track activity. It is a special code embedded in a graphic or text link that identifies a visitor as having come from a specific affiliate site or location where the text or graphic is clicked. Affiliate Marketing Affiliate marketing allows advertisers to pay affiliates who link to their sites based on performance, and only when a desired action
difference between the prices. In iGaming, arbitrage can be found in the activity of sportsbook punters where the punter takes advantage of differences in betting markets and places bets on different outcomes for the
additional requests from the server. Surfers may set their browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information and/or ‘shopping cart’ information. When a ‘cookied’ browser sends a request to a server, the server uses the information to customise the user’s experience and to help track the activity of that user.
same event. This type of activity is considered
Cost Per Acquisition (CPA)
undesirable for bookmakers.
CPA stands for ‘Cost Per Acquisition’ and is a
Click Through
model whereby affiliates are paid by operators
The act of clicking on a link and arriving at a website URL or destination.
or sale occurs. Advertisers are usually referred
Click Through Rate (CTR)
to as merchants/operators and the referring
A percentage based on the number of
party as an affiliate or publisher.
impressions of a creative, divided by the
Affiliate Network
number of times it is clicked.
An affiliate network is a third-party that
Co-branding
provides services to operators and affiliates,
A marketing method whereby affiliates
including tracking technology, reporting tools
and operators both include their logos on
and payment processing.
a website creative, indicating a partnership
Affiliate Program
between the two brands. It is often used to
An arrangement through which an operator
to the server whenever the browser makes
generate greater brand awareness for each of
for sending new players who deposit an amount of money or generate certain activity predetermined by the Terms and Conditions of the affiliate program. This model is most often used by PPC affiliates for short-term gain. Cost Per Click (CPC) Payment is made to the advertiser when a click is made from the advertiser’s affiliate link through to the operator’s website, regardless of whether the click turns into a sale, lead, etc. Cost Per Thousand (CPM) The cost of 1,000 banner impressions.
the involved parties.
Creative
clicks, deposits or downloads via the affiliate’s
Commission
The promotional tools advertisers use to
site. Also known as associate, partner, referral,
The income an affiliate is paid for generating a
and revenue sharing programs.
referral to an operator’s website.
pays a commission to an affiliate for generating
Affiliate Program Manager
Contextual Link
The person responsible for administering the
Placement of affiliate links within related text.
regular activities of an affiliate program. Duties include maintaining regular contact with affiliates, program marketing and responding to queries about the program. Affiliate Reporting The method by which an affiliate program supplies information relating to tracked referred sales, leads or clicks.
Conversion When one visitor to a website makes a purchase or deposit on the operator’s site, thereby becoming a ‘conversion’ from ‘visitor’ to ‘buyer’.
Examples are text links, banners, towers, buttons, badges, email copy, pop-ups, etc. Deep Linking Deep linking is a function in most affiliate networks allowing the affiliate to send a visitor to a specific page on the operator’s site. Standard affiliate links often go to an operator’s homepage, deep linking gives the option of
The practice of optimising pages for increased
landing on another page. Each network uses
conversions. Affiliates will often use one or
different methodology in its linking structure.
two landing pages to measure top conversion practices for conversions.
• iGB Affiliate Directory 2012
operator’s site, or take action in some way.
Conversion Rate Optimisation (CRO)
practices in an effort to gain statistics on best
18
encourage users to click through to the
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Glossary of Terms
Dynamic Content
Page Rank (PR)
Search Engine Optimisation (SEO)
Website or blog content that changes
A Google ranking system that grades web
The process of choosing keywords and
frequently and engages the reader. Dynamic
pages on a scale of 0-9, thereby identifying
keyword phrases relevant to your site or page
content can include animations, video or audio.
which pages are most popular on the Internet.
on your site, and placing those keywords in the
Often used in geo-targeting to send specific
Paid Search
advertisements based on a visitor’s location.
An advertising model used on search engines,
content of web pages. This is done in an effort to rank high in search engines and search engine results pages, to attract a high volume
Email Marketing
advertising networks and content sites, such
Email marketing is a tool used by businesses
as blogs, in which affiliates pay their host only
to promote their products and/or services via
when their ad is clicked. With search engines,
Search Engine Marketing (SEM)
direct email messages. It is seen as a quick
advertisers typically bid on keyword phrases
This is a form of marketing whereby exposure
and cost-effective way of communicating with
relevant to their target market. Content sites
for websites is gained through optimising
customers.
commonly charge a fixed price per click rather
pages for traffic via search engines in the
Feed
than use a bidding system.
natural or organic search engine results pages,
A web document that is a shortened version of a
Pay Per Click (PPC)
web page that has been created for syndication.
(1) An advertising payment model whereby the
Feeds are usually available in .xml or .rss formats
advertiser pays only when the advertisement is
Super Affiliates
and often include dynamic content.
actually clicked. (2) An affiliate program where
The top one or two percent of affiliates that
Hit
an affiliate receives a commission for each click
generate approximately 90 percent of most
(visitor) they refer to an operator’s website.
affiliate programs’ earnings.
A hit is a single request for a single item on a
of visitors to a website.
via paid search campaigns on search engines, or through strategic media buying.
web server. To load a page with five graphics
Profit
Targeted Marketing
would count as six ‘hits’, one for the page plus
The amount of money one earns from your
The process of distinguishing the different
one for each of the graphics.
sales after expenses have been paid.
groups that make up a market, and developing
Hybrid Programs
Rake Back
Programs that mix a CPA payout with a
A promotional technique that some poker
RevShare payout.
operators use to give a portion of their house
Text Link
Impression
‘rake’ back to a player.
A link to a web page that is not accompanied
appropriate products and marketing campaigns aimed at those specific groups.
by a graphical image.
An advertising metric that indicates how many
Referring URL
times an advertising link is displayed.
The URL that a user came from to reach a
Tiered Commissions
Keyword
specific web page.
Affiliate program structure whereby affiliates earn commissions on their conversions as well
An index term that a user may enter into a
Return on Investment (ROI)
search engine to find relevant documents.
ROI is the amount derived by subtracting net
SEO experts use keywords to attract users to
revenues from total costs. This calculation is
their sites by use of strategic placement and
often used to calculate profitability and/or
Tracking Method
programming strategies.
feasibility of PPC campaigns.
The method by which an affiliate program
as conversions of webmasters they refer to the program.
tracks referred sales, leads or clicks.
Keyword Density
Revenue
The ratio between the keyword being searched
The total amount of sales before expenses are
Tracking URL
for and the total number of words that appear
subtracted.
A website URL with a certain code attached to it. Visitors arriving at the site are tracked
on a web page.
Revenue Share (RevShare)
Lifetime Value
This is an affiliate payment model in which
The total amount of money that a custwomer
the affiliate shares in the net profits generated
White Label
will spend with a particular company during
by an operator for any players referred by
A white label is a product produced by one
his or her lifetime.
the affiliate to the operator’s site. Revenue
company (the producer) that other companies
Manual Approval
Share structures are often tiered, meaning the
rebrand to fit their own corporate identity.
affiliate will earn a percentage based on the
Essentially, it is a product sold without any
amount of total revenue generated, with that
labelling, hence the term, which implies that
percentage rising at set levels.
the labelling is blank for the marketer to fill out
The process by which all applicants for an affiliate program are individually reviewed and approved or declined, in contrast to mass approval.
SERPs
Operator
Search Engine Results Pages are the pages that
An online gaming business that markets and sells gambling entertainment services,
are displayed when a query is sent through a
through this code.
as they wish. Generally, producers customise white label software versions according to a marketer’s needs.
search engine.
that pays an affiliate when they generate consumers that purchase a product, register for a service, fill out a form or visit a website.
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iGB Affiliate Directory 2012 •
19
Calendar
January 2012
DATES 2-10
SPORT
EVENT
CITY
COUNTRY
Tennis
Qatar ExxonMobil ATP Open
Doha
Qatar
Affiliate Summit West 2012
Las Vegas
USA
8 13-22
Youth Olympics
Youth Olympic Winter Games
Innsbruck
Austria
16-29
Tennis
Australian Open
Melbourne
Australia
21-12 Feb Football
African Cup of Nations
Gabon/Equatorial
Guinea
23
International Casino Conference (ICC) 2012
London
UK
23
The International Gaming Awards
London
UK
23
Totally Gaming Awards 2012
London
UK
23
Legal Gaming in Europe Conference
London
UK
24
ICE Affiliate Zone 2012
London
UK
24
EAG Expo 2012
London
UK
24
ICE Totally Gaming
London
UK
24
IMGL Reception at ICE
London
UK
25
Joint EL/WLA Marketing Seminar
London
UK
25
Lyceum Fire & ICE
London
UK
26
London Affiliate Conference (LAC)
London
UK
26
iGB Affiliate Awards 2012
London
UK
26-29
Action Sports
ESPN Winter X Games
Aspen
USA
28-5 Feb
Field Hockey
20th Women’s Champions Trophy
Rosario
Argentina
28-29
Cycling
UCI Cyclo-cross World Championships
Koksijde
Belgium
20
• iGB Affiliate Directory 2012
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Calendar
February 2012
DATES
SPORT
EVENT
CITY
COUNTRY
1
Luge
FIL World Luge Championships
Altenberg
Germany
1-5
Squash
WSF U21 World Cup
Chennai
India
4
Rugby Union
Six Nations 2012 tournament commences
Paris
France
4-9
Archery
World Archery Indoor Championships
Las Vegas
USA
5
American Football Super Bowl XLVI
Indianapolis
USA
6
Tennis
Davis Cup 1st round
17-19
Skiing
Ski Flying World Championships
Vikersund
Norway
19-26
Skiing
FIS Nordic Junior World Ski Championships
Erzurum
Turkey
20-26
Aquatics
FINA Diving World Cup
London
UK
21
Gaming Executive Summit LatAm 2012
Panama City
Panama
23
ad:tech New Delhi
Delhi
India
Daytona 500
Florida
USA
27
Florida Gaming Summit
Hollywood, FL
USA
27
World Game Protection Conference (WGPC) 2012
Las Vegas
USA
27-11 Mar Biathlon
IBU World Championship
Ruhpolding
Germany
FIS Alpine Junior World Ski Championships
Rocarraso
Italy
26
29-9 Mar
NASCAR
Skiing
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iGB Affiliate Directory 2012 •
21
Calendar
March 2012
DATES
SPORT
EVENT
CITY
COUNTRY
iGaming North America
Las Vegas
USA
BNP Paribas Open
Indian Wells
USA
6
AmEx 2012
Dublin
Rep of Ireland
6
Irish Gaming Conference & Gamble Aware
Dublin
Rep of Ireland
6
iGaming Asia Congress 2012
Macau
China
9
CIAE Guangzhou Expo 2012
Gunagzhou
China
9
GameNet Expo 2012
Athens
Greece
IAAF World Indoor Championships
Istanbul
Turkey
Creativity & Game Design Forum
Paris
France
4 Tennis
5-18
Athletics
9-11 13 13-16
Horse Racing
Cheltenham Festival
Cheltenham
UK
17-25
Curling
World Women’s Championship
Lethbridge
Canada
18
Motor Racing
Australian Grand Prix
Melbourne
Australia
21
Dominican Republic
Caribbean Gaming Show & Conference 2012
22-1 Apr
Skiing
FIS Snowboard Junior World Championships
Sierra Nevada
USA
25-1 Apr
Table Tennis
World Table Tennis Team Championship
Dortmund
Germany
25
Motor Racing
Malaysia Grand Prix
Kuala Lumpur
Malaysia
Social Media World Forum Europe 2012
London
UK
27 28-1 Apr
Cycling
UCI Track World Championships
Melbourne
Australia
31-8 Apr
Curling
World Men’s Curling Championship
Basel
Switzerland
31
Horse Racing
Dubai World Cup
Dubai
UAE
31
Netball
ANZ Championship commences
Various
Australia
22
• iGB Affiliate Directory 2012
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Calendar
April 2012
DATES
SPORT
EVENT
CITY
COUNTRY
1
NIGA Indian Gaming 2012 Trade Show & Convention
California
USA
2
Pennsylvania Gaming Congress & Mid-Atlantic Racing Forum Pennsylvania
USA
2
ad:tech San Francisco 2012
San Francisco
USA
2-8
Golf
US Masters
Augusta
USA
4
Baseball
MLB Season commences
Florida
USA
4
Cricket
IPL Series commences
Various
India
6-7
Skating
ISU World Synchronized Skating Championships
Gothenburg
Sweden
14
Horse Racing
Grand National
Aintree
UK
15
Motor Racing
Chinese Grand Prix
Shanghai
China
15
Motorcycle Racing
MotoGP Grand Prix season starts
Doha
Qatar
17-21
Badminton
European Championships
Karlskrona
Sweden
17-22
Triathlon
ITU Long Distance Triathlon World Championships
Eilat
Israel
IMGL Spring Conference
Arizona
USA
18 21-7 May
Snooker
Betfred.com World Snooker Championships
Sheffield
UK
22
Motor Racing
Bahrain Grand Prix
Bahrain
GCC
22
Marathon
Virgin London Marathon
London
UK
25 27-28
Switzerland
EL Management Boxing
World Series of Boxing Team Championships
TBA
28-13 May Ice Hockey
IIHF World Championship
Helsinki and Turku Finland
30
Social Gaming and Virtual Goods World
Australia
30
The European Lotteries Industry Days
Netherlands
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iGB Affiliate Directory 2012 •
23
Calendar
May 2012
DATES
SPORT
EVENT
4-20
Ice Hockey
IIHF Ice Hockey World Championship
Helsinki/Stockholm Finland/Sweden
5-7
Cycling
Giro d’Italia commences
Herning-Horsens
Denmark
5
Football
FA Cup Final
London
UK
8
Southern Gaming Summit
Mississippi
USA
8
Bingo World 2012 Conference & Trade Show
Mississippi
USA
Europa League Final
Bucharest
Romania
4
CITY
The European Lotteries: General Assembly (Member Lotteries Only)
Football
9 10
Basketball
16
Netherlands
Taiwan
GTI Asia Taipei Expo
11-13
COUNTRY
Euroleague Basketball Final Four
Istanbul
Turkey
East Coast Gaming Congress 2012
New Jersey
USA
19
Champions League Final
Munich
Germany
20
Rugby Union
Heineken Cup Final
Twickenham
UK
21- 3 Jun
Boxing
AIBA Women’s World Boxing Championships
Qinhuangdao
China
22
G2E Asia 2012
Macau
China
22
Gaming Expo Belgrade
22
The iGaming Super Show
Dublin
Rep of Ireland UK
Serbia
24-27
Cycling
UCI BMX World Championships
Birmingham
25-26
Boxing
World Series of Boxing Individual Finals
TBA
25-27
Rowing
2012 Samsung World Rowing Cup II
Lucerne
Switzerland
Roland Garros (French Open Championships)
Paris
France
Monaco Grand Prix
Monte Carlo
Monaco
27- 10 Jun Tennis 27
24
Motor Racing
• iGB Affiliate Directory 2012
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Calendar
June 2012
DATES
SPORT
EVENT
CITY
COUNTRY
Aquatics
14th FINA WORLD MASTERS CHAMPIONSHIPS
Riccione
Italy
6
Cijuego Peru 2012 - International Gaming Congress
Lima
Peru
6
European Legal Affairs Seminar
TBC
3-17
8
Football
UEFA Euro 2012 commences
various
Poland/Ukraine
9
Motor Racing
Le Mans 24 hr
Le Mans
France
10
Motor Racing
Canadian Grand Prix
Montreal
Canada
11
Canadian Gaming Summit 2012
11
Gaming Technology Summit
13
SAGSE Gaming Panama 2012
Canada Las Vegas
USA Panama
14-17
Golf
US Open
Daly City
USA
15-17
Rowing
2012 Samsung World Rowing Cup III
Munich
Germany
15-20
Fencing
European Fencing Championships
Legano
Italy
16-22
Multi Sport
Asian Beach Games
Haiyang
China
19
Horse Racing
Royal Ascot
Ascot
UK
Super Events World Australia 2012
Sydney
Australia
20 23-2 Jul
Canoeing
ICF Wildwater Canoeing World Championships
La Plagne
France
24
Motor Racing
European Grand Prix
Valenica
Spain
NAGRA Annual Conference
Texas
USA UK
25 25-8 Jul
Tennis
Wimbledon All England Lawn Tennis Championships
London
25-1 Jul
Basketball
FIBA Diamond Ball for women
TBC
27-1 Jul
Athletics
European Championships
Helsinki
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Finland
iGB Affiliate Directory 2012 •
25
Calendar
July 2012
DATES
SPORT
EVENT
CITY
COUNTRY
1
Football
UEFA Euro 2012 Final
Kiev
Ukraine
1
Cycling
Tour de France Grand Depart
Liege
France
3
Yacht Racing
Volvo Ocean Race projected finish
Galway
Republic of Ireland
4-8
Dragon Boat
Club Crew World Championships
Hong Kong
Hong Kong
6-8
Rugby Union
Rugby-7 European Championship 2012
Odense
Denmark
8
Motor Racing
British Grand Prix
Silverstone
UK
Global Lotteries Executive Summit 2012
Barcelona
Spain
10
World Gaming Executive Summit 2012
Barcelona
Spain
10
10 Baseball
All Star Game
Kansas City
USA
13-22
Softball
ISF Women’s World Championships
Whitehorse
Canada
26th National Conference on Problem Gambling
Wisconsin
USA
13 14-19
Archery
World Archery Field Championships
Val d’Isere
France
14-20
Gymnastics
Eurogym
Coimbra
Portugal
14-22
Orienteering
World Orienteering Championships
Lausanne
Switzerland
19-22
Golf
British Open
Royal Lytham St Annes
20-27
Squash
World Masters Championships
Birmingham UK
21-24
Basketball
ICF Canoe Marathon World Championships
TBC
22
Motor Racing
German Grand Prix
Hockenheim
24
SALEX 2012
27-12 Aug Multi Sports 29
26
Motor Racing
Germany Brazil
London 2012 Olympic Games
London
UK
Hungarian Grand Prix
Budapest
Hungary
• iGB Affiliate Directory 2012
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UK
Calendar
August 2012
SPORT
EVENT
CITY
COUNTRY
9-12
DATES
Golf
US PGA Championship
Kiawah Island
USA
14-19
Rowing
World Rowing Championshps
Plovdiv
Bulgaria
14-19
Archery
World Archery Field Championships
Val d’Isere
France
16 18
Peru
The New Peru Gaming Show 2012 Football
21
English Football League season commences
Various
UK Australia
Australasian Gaming Expo
25
Rugby League
Carnegie Challenge Cup Final
London
UK
27-9 Sep
Tennis
US Open
New York
USA
29-9 Sep
Cycling
UCI Mountain Bike and Trials World Championships
Saalfelden
Austria
29-9 Sep
Multi Sports
London 2012 Paralympic Games
London
UK
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iGB Affiliate Directory 2012 •
27
Calendar
September 2012
DATES
SPORT
EVENT
CITY
COUNTRY Italy
1
Rowing
European Championship
Varese
1
Rugby Union
Premiership Season commences
Twickenham
2
ELU
UK TBC
2
Motor Racing
Belgian Grand Prix
Spa Francorchamps
Belgium
5-9
Canoeing
ICF Canoe Polo World Championships
Poznan
Poland Spain
Barcelona Affiliate Conference (BAC)
Barcelona
9
6 Motor Racing
Italian Grand Prix
Monza
Italy
12
Sport Climbing
IFSC World Championships
Paris
France
18
9th European Conference on Gambling Studies and Policy Issues Motor Racing
23
Singapore Grand Prix
Greece
Singapore
Singapore Germany
23
Marathon
Berlin Marathon
Berlin
1-8
Kickboxing
WAKO World Junior Championships
Castlebar
Ireland
14-16
Canoeing
ICF Dragon Boat World Championships
Milan
Italy
Heerlen
Netherlands
Maribor
Slovenia
15-19
Cycling
UCI World Championship
18-7 Oct
Cricket
ICC World Twenty20
20-26
Shooting Sport
ISSF World Cup Final
Sri Lanka
21-23
Table Tennis
Women’s World Cup
TBA
21-23
Canoeing
ICF Canoe Marathon World Championships
Rome
Italy
22-23
Archery
Archery World Cup Final
Tokyo
Japan USA
28-30
Golf
Ryder Cup
Medinah
28-30
Table Tennis
Men’s World Cup
TBA
28
• iGB Affiliate Directory 2012
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Calendar
October 2012
DATES
SPORT
EVENT
CITY
COUNTRY
6
Rugby League
G2E Vegas 2012
Las Vegas
USA
Super League Grand Final
Manchester
5-13
Fencing
UK
World Team Championships
Kiev
Ukraine
6-7 7
Cycling
UCI Mountain Bike Marathon World Championship
Ornans
France
Motor Racing
Japanese Grand Prix
Suzuka
Japan
Euro Attractions Show 2012
Berlin
Germany
2012 Tour of Beijing (UCI WorldTour)
Beijing
China
2
9 10-14
Cycling
12 14
PR/Communications Workshop Motor Racing
Korean Grand Prix
TBC Yeongam
S Korea
15
Eastern European Gaming Summit
16
BEGE - Balkan Entertainment & Gaming Expo
Bulgaria
17
IMGL Autumn Conference
London
UK
Bulgaria
17-21
Table Tennis
European Table Tennis Championships 2012
Herning
Denmark
18-20
Gymnastics
European TeamGym Championships
Aarhus
Denmark
20-22
Triathlon
2012 ITU Triathlon World Championship Series Final
Auckland
New Zealand
21-27
Kickboxing
WAKO European Championships
Ankara
Turkey
22-28
Tennis
WTA Tour Championships
Istanbul
Turkey
Rugby Union
Bledislow Cup Three Match Series
Various
Australia
Motor Racing
Indian Grand Prix
New Delhi
India
28
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iGB Affiliate Directory 2012 •
29
What to Watch in 2012
What to Watch in 2012 With the iGaming market entering something of a growth spurt in its adolescence, we take a look at some of the trends that will be major factors in 2012. European regulation By far the defining issue facing the industry at present is that of regulation and nowhere is it evolving faster than in Europe. By the start of 2012, we can expect Spain, Denmark and Hungary to join the likes of France, Italy and the UK in adopting domestic regulation of their online gaming markets, opening varying aspects of their markets to international competition. There is also progress in Germany in the form of Schleswig Holstein, the country’s northernmost state, which intends to open its regional market to international competition on January 1, possibly ploughing a route for Germany’s other Lander to follow, should they abandon (which seems unlikely) their amendments to the State Treaty which could still put them on a collision course with the EU Commission. iGaming Business’ recently released European Legal Outlook, available with the magazine’s November/ December issue, puts the European licensing and regulatory landscape into perspective and is the most up-to-date source of information on the current state of affairs in all of these countries, and more besides. What it points to is a European iGaming market that will operate under a fragmented licensing model where companies will need
30
• iGB Affiliate Directory 2012
to hold licences in each individual country in which they seek to do business. This will now also apply, it would appear, to the UK where recently announced reforms to the iGaming licensing regime will see the country follow in the footsteps of the markets regulating around it. Should all Member States eventually adopt similar licensing models, then it would require operators with any form of international aspirations to hold 27 different licences just to operate across Europe, as opposed to the single licence they have been operating under, granted by their offshore domiciles (Malta, Gibraltar and the Isle of Man, amongst others). Multiple licensing and the associated application fees, annual fees and, of course, tax required for each country will make the
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What to Watch in 2012
model for remote gaming, and there are no signs of any potential markets wandering too far from this new European blueprint of regulation – the current UK model stands alone in this respect. However, regulation shouldn’t be seen as the ‘devil in the deep blue sea’, so to speak. Despite the burdensome tax thresholds, application and licensing costs and stringent policies affecting competition, products and social responsibility, regulation is what the industry has been seeking since its outset, to remove the danger that lurks in the unregulated ‘grey’ markets where even the most well-meaning operators can fall foul of ambiguous laws that were designed, in some cases, before the creation of the Internet.
European market a multi-million pound investment for operators. The implications of the development of this regulatory framework are widespread, and will affect the way that companies operate, market, and may even affect their very identities as we see converging gaming assets building for longevity in the market. This all seeps down into the affiliate marketing sector and will impact on how affiliates are used in certain markets, who they market (converged entities or country-specific offshoots/rebrands) and the scale of their (legal) capabilities. These ramifications will only increase as each new European market adopts a regulatory
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The modification of country regulations and even attitudes to iGaming represents progress and that can only be a good thing for an industry that is keen to mature out of adolescence.
More of the same from the USA If the European landscape is hurriedly developing regulatory models for the iGaming market, then the US is pedestrian by comparison. That is not to say that progress hasn’t been made but it seems that efforts at both federal and state levels come to grinding halt when politics becomes judge and jury. These delays to proposed advancements in federal legislation have caused many to disregard the (short-term) chances of a nationwide model, as other concerns such as the economy and a 2012 presidential election
iGB Affiliate Directory 2012 •
31
What to Watch in 2012
F h i
will significantly demote the regulation of online gambling down the political agenda. The state level has been similarly protracted. None of the hope that had accumulated at the end of 2010 carried through into 2011, meaning that we are no nearer state regulation than we are federal. Even the one success story, the District of Columbia, which is only a provincial regulation, has encountered delays and is still to ‘go live’, even with its proposed “Internet Demonstration Games” (free play). New Jersey seemed to be the state most likely, until its governor diverted the decision to a public referendum when all signs pointed to a partial veto (which despite how it sounds, would have been a positive outcome). However, more promising news in November saw voters, 64 percent of them, vote in favour of bringing sportsbetting to the state’s racetracks and casinos, should the current federal ban (with the exception of four states) be declared unconstitutional. But, much like the rest of progress in the US, these are small gains that only lead to the next legislative hurdle.
Convergence One of the offshoots of regulation is the convergence of industry entities seeking to gain footholds in markets where they either lack a presence or through partnerships can become a more competitive market shareholder. This is very much the case with the iGaming industry, and it is apparent on both sides of the Atlantic. In Europe, we have seen the first (and so far, only) mega-merger between two of the industry’s largest companies, bwin and PartyGaming, to form bwin.party Digital Entertainment. We have also seen M&A activity bring together the likes of Sportingbet and Centrebet, Playtech and Mobenga, IGT and Entraction and Betsson and Betsafe. We have also seen Ladbrokes fail in attempts to bolster its online division through acquisitions of both 888 and more recently, Sportingbet (which was busy selling its Turkish business to GVC).
Therefore, it would seem that we will only see more of the same from the US in 2012, but we continue to look with hope for more positive news from all efforts to modernise America’s regulation of online gaming.
However, it is bwin.party’s joint venture with MGM and Boyd Gaming in the United States that could signal the start of a new convergence of online expertise and landbased gaming brands ahead of any opening of the US market. The abandoned deals involving PokerStars and Wynn and Full Tilt and Fertitta would have predated this move but for the implications of Black Friday, but they do highlight the appetite of the terrestrial industry for the proficiency of the online sector.
As Nick Batram, Analyst at independent broking house, Peel Hunt, put it, “UIGEA came as a shock and, ultimately, we expect positive legislation when people least expect it.”
2012 will be just as active as 2011 for M&A, but it is the convergence of online and land-based brands that may yet prove the defining model of the near-term future.
32
• iGB Affiliate Directory 2012
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Top 100 Operators
Top 100 Operators
Data provided by Casino City Press
Rk Name
Url
Games
1
King.com
www.king.com
Backgammon, Mahjong, Skill Games
2
WorldWinner
www.worldwinner.com
Backgammon, Skill Games
3
Illinois Lottery
www.illinoislottery.com
Lottery
4
Virginia Lottery
www.valottery.com
Lottery
5
bet365
www.bet365.com
Bingo, Casino Games, Forex, Lottery, Poker, Racebook, Skill Games, Sportsbook
6
TwinSpires
www.twinspires.com
Racebook, Sportsbook
7
TVG Interactive Horseracing
www.tvg.com
Racebook, Sportsbook
8
Bodog
www.bodog.eu
Casino Games, Poker, Racebook, Sportsbook
9
Sportsbook
www.sportsbook.ag
Casino Games, Poker, Racebook, Sportsbook
10
Betfair
www.betfair.com
Betting Exchange, Casino Games, Poker, Skill Games
11
BetUS.com
www.betus.com.pa
Casino Games, Racebook, Sportsbook
12
The National Lottery UK
www.national-lottery.co.uk
Lottery
13
5Dimes Casino/ Sportsbook
www.5dimes.com
Backgammon, Casino Games, Lottery, Poker, Racebook, Skill Games, Sportsbook
14
Party Poker
www.partypoker.com
Poker
15
GameColony.com
www.gamecolony.com
Backgammon, Mahjong , Rummy Games, Skill Games
16
PokerStars
www.pokerstars.eu
Poker
17
Pinnacle Sports
www.pinnaclesports.com
Casino Games, Sportsbook
18
BetOnline
www.betonline.com
Casino Games, Forex, Racebook, Sportsbook
19
ClubWPT
www.clubwpt.com
Casino Games, Poker
20
Paddy Power
www.paddypower.com
Casino Games, Poker, Racebook, Sportsbook
21
Club UK Casino
www.clubukcasino.com
Casino Games
22
bwin
www.bwin.com
Poker, Racebook, Sportsbook
23
Bet Eagle
www.beteagle.ag
Casino Games, Racebook, Sportsbook
24
888
www.888casino.com
Bingo, Casino Games, Lottery, Poker, Racebook, Sportsbook, Spread Betting
25
Plenty Jackpots
www.plentyjackpots.com
Casino Games
26
Racing Post Betting Site
betting.racingpost.com
Racebook, Sportsbook
27
Bookmaker Sportsbook / Racebook
www.bookmaker.eu
Racebook, Sportsbook
28
Betfred
www.betfred.com
Bingo, Casino Games, Lottery, Poker, Racebook, Skill Games, Sportsbook
29
Party Casino
www.partycasino.com
Casino Games
30
XpressBet
www.xpressbet.com
Racebook, Sportsbook
31
PurePlay
www.pureplay.com
Poker
32
Sports Interaction
www.sportsinteraction.com
Casino Games, Lottery, Poker, Racebook, Sportsbook
33
Ladbrokes
www.ladbrokes.com
Poker, Racebook, Sportsbook, Spread Betting
34
Spadester.com
www.spadester.com
Skill Games
35
TheLotter.com
www.thelotter.com
Lottery
36
OddsMaker Sportsbook
www.oddsmaker.ag
Racebook, Sportsbook
37
TAB Sportsbet
www.tab.com.au
Racebook, Sportsbook
38
William Hill
www.williamhill.com
Bingo, Casino Games, Lottery, Poker, Racebook, Sportsbook, Spread Betting
39
PKR
www.pkr.com
Casino Games, Poker
40
BetAmerica
www.betamerica.com
Racebook, Sportsbook
41
SBOBET Sportsbook/Casino
www.sbobet.com
Casino Games, Sportsbook
42
SportingBet
www.sportingbet.com
Backgammon, Bingo, Casino Games, Lottery, Poker, Racebook, Rummy Games, Skill Games, Sportsbook
43
New Bingo Billy
www.newbingobilly.com
Bingo, Casino Games
44
bet-at-home
www.bet-at-home.com
Casino Games, Poker, Racebook,Sportsbook
45
WinPalace Casino
www.winpalace.com
Casino Games
46
Sky Vegas
www.skyvegas.com
Casino Games
47
FanDuel
www.fanduel.com
Fantasy Sports
48
Casino.com
www.casino.com
Casino Games
49
Cool Cat Casino
www.coolcat-casino.com
Casino Games
50
Cyber Bingo
www.cyberbingo.com
Bingo, Casino Games, Poker
34
• iGB Affiliate Directory 2012
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Top 100 Operators
Rk Names
URL
Games
51
The Greek Sports Book
www.thegreek.com
Casino Games, Poker, Racebook, Sportsbook
52
SkyBet Sports
www.skybet.com
Racebook, Sportsbook, Spread Betting
53
Heritage Sports
www.heritagesports.com
Casino Games, Racebook, Sportsbook
54
BetClic
www.betclic.com
Casino Games, Lottery, Poker, Racebook, Sportsbook
55
Casino-on-Net
www.casino-on-net.com
Casino Games
56
Slots of Vegas
www.slotsofvegas.com
Casino Games
57
ZEturf
www.zeturf.com
Racebook, Sportsbook
58
Unibet
www.unibet.com
Backgammon, Bingo, Casino Games, Lottery, Poker, Racebook, Skill Games, Sportsbook
59 BetOnMarkets
www.betonmarkets.com
Forex
60
Poker Kings
www.pokerkings.com
Poker
61
The Vegas Strip Sportsbook
www.bettvs.com
Sportsbook
62
Intertops
www.intertops.eu
Casino Games, Poker, Sportsbook
63
Intrade UK
www.intrade.com
Betting Exchange
64 Wintrillions
www.wintrillions.com
Lottery
65
Slotland
www.slotland.com
Casino Games
66
Jackpotjoy
www.jackpotjoy.com
Bingo, Casino Games
67
Betsafe
www.betsafe.com
Casino Games, Poker, Sportsbook
68
SBG Global
www.sbgglobal.com
Casino Games, Racebook, Sportsbook
69
Tatts
tattersalls.com.au
Lottery
70
Gamebookers
www.gamebookers.com
Casino Games, Forex, Poker, Racebook, Sportsbook
71
StarGames
www.stargames.com
Bingo, Poker, Skill Games
72
123Bingo Online
www.123bingoonline.com
Bingo, Casino Games
73
Fonbet
www.fonbet.com
Casino Games, Poker, Sportsbook
74
Sportsbet
www.sportsbet.com.au
Racebook, Sportsbook
75
World Sports Exchange
www.wsex.com
Casino Games, Poker, Racebook, Sportsbook
76
Carbon Poker
www.carbonpoker.ag
Backgammon, Casino Games, Poker
77
188bet.com
www.188bet.com
Casino Games, Sportsbook
78
Palace of Chance
www.palaceofchance.com
Casino Games
79
Bingo Palace
www.bingopalace.com
Bingo, Casino Games
80
Ace 2 Three
www.ace2three.com
Rummy Games
81
Golden Casket
www.goldencasket.com
Lottery
82
VietBet
www.vietbet.com
Casino Games, Lottery, Racebook, Sportsbook
83
WagerWeb
www.wagerweb.com
Casino Games, Poker, Racebook, Skill Games, Sportsbook
84
IG Index
www.igindex.co.uk
Spread Betting
85
Bingocams
www.bingocams.co.uk
Bingo, Casino Games
86
Casino Euro
www.casinoeuro.com
Casino Games, Poker
87
Silver Oak Casino
www.silveroakcasino.com
Casino Games
88
Oz Lotteries
www.ozlotteries.com
Lottery
89
Carib Sports Off Shore
www.caribsports.com
Casino Games, Poker, Racebook, Sportsbook
90
JackpotCity Casino
www.jackpotcity.com
Casino Games
91
Sloto’ Cash Casino
www.slotocash.com
Casino Games
92
M&M Sports
www.playatmm.com
Racebook, Sportsbook
93
National Lottery
www.lotto.ie
Lottery
94
eBet USA
www.ebetusa.com
Racebook, Sportsbook
95
Bet Any Sports
www.betanysports.com
Casino Games, Lottery, Racebook,Sportsbook
96 PlaySphere
www.alc.ca
Lottery
97
All Slots Casino
www.allslotscasino.com
98
Club Player Casino
www.clubplayercasino.com
99
Win A Day Casino
www.winadaycasino.com
Casino Games, Lottery
www.boylegames.com
Casino Games, Racebook, Sportsbook
100 Boyle
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iGB Affiliate Directory 2012 •
35
Top Ten Operators by Geo Region
Data provided by:
Uk TOP Ten GamBLinG SiTeS, maY 2011 Rank
name
DOmain
maRkeT ShaRe
www.national-lottery.co.uk
13.61%
1
The National Lottery
2
Betfair
www.betfair.com
9.25%
3
paddypower.com
www.paddypower.com
7.81%
4
Victor Chandler
www.victorchandler.com
6.65%
5
Racingpost.com
www.racingpost.com
5.82%
6
bet365
www.bet365.com
5.31%
7
Ladbrokes Sportsbook
sports.ladbrokes.com
4.31%
8
William Hill
sports.williamhill.com
4.29%
9
King.com
www.king.com
3.68%
10
Stan James
www.stanjames.com
3.30%
TOP Ten GamBLinG SiTeS, JULY 2011 Rank
name
DOmain
1
The National Lottery
www.national-lottery.co.uk
maRkeT ShaRe
2
Betfair
www.betfair.com
5.45%
3
Ladbrokes Sportsbook
www.ladbrokes.com
3.71%
4
Racingpost.com
www.racingpost.co.uk
3.60%
5
William Hill
www.willhill.com
3.56%
6
bet365
www.bet365.com
3.17%
7
paddypower.com
www.paddypower.com
2.70%
8
Jackpotjoy
www.jackpotjoy.com
2.42%
9
King.com
www.midasplayer.com
2.20%
10
OddsChecker
www.oddschecker.com
2.05
27.15%
TOP Ten GamBLinG SiTeS, SePTemBeR 2011 Rank
name
DOmain
1
The National Lottery
www.national-lottery.co.uk
2
Betfair
www.betfair.com
4.82%
3
Ladbrokes Sportsbook
www.ladbrokes.com
3.62%
4
Racingpost.com
www.racingpost.co.uk
3.28%
5
bet365
www.bet365.com
3.24%
6
William Hill
www.willhill.com
3.17%
7
Jackpotjoy
www.jackpotjoy.com
2.88%
8
Paddy Power
www.paddypower.com
2.48%
9
King.com
www.midasplayer.com
1.98%
10
At The Races
www.attheraces.co.uk
1.80%
36
• iGB Affiliate Directory 2012
Sponsored by
maRkeT ShaRe 32.02%
Top Ten Operators by Geo Region
Data provided by:
USA TOP TEN GAMBLING SITES, MAY 2011 Rank Name
Domain Market Share
1
King.com
www.king.com
9.85%
2
WorldWinner
www.worldwinner.com
7.58%
3
FreeSlots
www.freeslots.com
4.27%
4
Lottery Post
www.lotterypost.com
3.40%
5
YouBet.com
www.youbet.com
3.39%
6
Twinspires.com
www.twinspires.com
2.28%
7
NY Lottery
www.nylottery.org
2.15%
8
Texas Lottery Commission
www.txlottery.org
2.12%
9
Pennsylvania Lottery
www.palottery.state.pa.us
2.05%
10
TVG
www.tvg.com
1.92%
TOP TEN GAMBLING SITES, JULY 2011 Rank Name
Domain Market Share
1
Florida Lottery
www.flalottery.com
4.81%
2
NY Lottery
www.nylottery.org
4.38%
3
Pennsylvania Lottery
www.palottery.state.pa.us
4.20%
4
FreeSlots
www.freeslots.com
4.19%
5
King.com
www.midasplayer.com
3.17%
6
Lottery Post
www.lotterypost.com
3.00%
7
WorldWinner
www.worldwinner.com
2.81%
8
Ohio Lottery
www.ohiolottery.com
2.79%
9
Texas Lottery Commission
www.txlottery.org
2.64%
10
Georgia Lottery
www.galottery.com
2.61%
TOP TEN GAMBLING SITES, SEPTEMBER 2011 Rank Name
Domain Market Share
1
Florida Lottery
www.flalottery.com
4.31%
NY Lottery
www.nylottery.org
4.23%
3
FreeSlots
www.freeslots.com
4.10%
4
Pennsylvania Lottery
www.palottery.state.pa.us
3.66%
5
Lottery Post
www.lotterypost.com
3.18%
6
King.com
www.midasplayer.com
2.81%
7
WorldWinner
www.worldwinner.com
2.73%
8
Ohio Lottery
www.ohiolottery.com
2.56%
9
Texas Lottery Commission
www.txlottery.org
2.47%
10
California Lottery
www.calottery.com
2.32%
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iGB Affiliate Directory 2012 •
37
201
Top Ten Operators by Geo Region
Data provided by:
Australia TOP TEN GAMBLING SITES, MAY 2011 Rank Name
Domain Market Share
1
UNiTAB.com
www.unitab.com
18.88%
2
TAB Racing NSW & VIC
www.tab.com.au/racing
18.30%
3
Sportsbet
www.sportsbet.com.au
10.84%
4
IASbet.com
www.iasbet.com
5.78%
5
betfair
www.betfair.com
3.99%
6
Centrebet
www.centrebet.com
3.69%
7
TAB Sportsbet NSW & VIC
www.tab.com.au/sports
2.99%
8
TABOzbet
www.ozbet.com.au
2.84%
9
Golden Casket
www.goldencasket.com
2.70%
10
The TOTE
www.thetote.com.au
2.46%
TOP TEN GAMBLING SITES, JULY 2011
C
Rank Name
Domain Market Share
1
www.tabracing.com.au
M
Y
TAB Racing NSW & VIC
13.87% CM
2
Sportsbet.com.au
www.sportsbet.com.au
8.60%
3
UNiTAB.com
www.tabonline.com.au
7.65%
4
Golden Casket Lottery Corporation
www.goldencasket.com
6.80%
MY
CY
CMY
5
Tabcorp Wagering
www.tab.com.au
5.43%
6
TAB Sportsbet NSW & VIC
www.tab.com.au/sports
4.49%
7
Tattersall’s
www.tattersalls.com.au
4.37%
8
NSW Lotteries
www.nswlotteries.com.au
3.52%
9
TABOzbet
www.ozbet.com.au
2.80%
10
Betfair
www.betfair.com
2.70%
TOP TEN GAMBLING SITES, SEPTEMBER 2011 Rank Name
Domain Market Share
1
TAB Racing NSW & VIC
www.tabracing.com.au
14.11%
2
UNiTAB.com
www.tabonline.com.au
7.19%
3
Sportsbet.com.au
www.sportsbet.com.au
6.44%
4
Golden Casket Lottery Corporation
www.goldencasket.com
6.33%
5
Tabcorp Wagering
www.tab.com.au
5.11%
6
Tattersall’s
www.tattersalls.com.au
4.63%
7
TAB Sportsbet NSW & VIC
www.tab.com.au/sports
4.36%
8
NSW Lotteries
www.nswlotteries.com.au
3.64%
9
TABOzbet
www.ozbet.com.au
2.96%
10
Sportingbet Australia
www.sportingbet.com.au
2.56%
38
• iGB Affiliate Directory 2012
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Top Ten Operators by Geo Region
Data provided by:
Hong Kong TOP TEN GAMBLING SITES, MAY 2011 RANK
NAME
DOMAIN
MARKET SHARE
2
HKJC Football Betting Limited
bet.hkjc.com/football
3
The Hong Kong Jockey Club
www.hkjc.com
5.60%
4
ET007.com
bf.bet007.com
2.09%
5
New Star
www.nn1111.com
0.80%
6
News.7m.cn
news.7m.cn
0.73%
7
betfair
www.betfair.com
0.70%
8
Football.orisun.com
football.on.cc
0.61%
9
Star Soccer
www.star728.com
0.46%
10
Venice
www.vv2222.com
0.38%
29.20%
TOP TEN GAMBLING SITES, JULY 2011 RANK
NAME
DOMAIN
1
HKJC Football Betting Limited
bet.hkjc.com/football
MARKET SHARE 33.59%
2
Hong Kong Jockey Club - Bets
bet.hkjc.com
31.17%
3
The Hong Kong Jockey Club
www.hkjc.com
20.09%
4
Macau Slot
www.macauslot.com
1.81%
5
The Hong Kong Jockey Club Football
football.hkjc.com
1.49%
6
Football.orisun.com
football.orisun.com
1.42%
7
888.com
www.888.com
1.36%
8
Titan007 Live
live.titan007.com
1.22%
9
ft.funtown.com.hk
ft.funtown.com.hk
1.04%
10
The Hong Kong Jockey Club Horse Racing
racing.hkjc.com
0.81%
TOP TEN GAMBLING SITES, SEPTEMBER 2011 RANK
NAME
DOMAIN
1
Hong Kong Jockey Club - Bets
bet.hkjc.com
31.62%
2
HKJC Football Betting Limited
bet.hkjc.com/football
25.66%
3
The Hong Kong Jockey Club
www.hkjc.com
22.04%
4
The Hong Kong Jockey Club Football
football.hkjc.com
6.47%
5
Macau Slot
www.macauslot.com
1.88%
6
Ladbrokes Sportsbook
www.ladbrokes.com
1.64%
7
The Hong Kong Jockey Club Horse Racing
racing.hkjc.com
1.63%
8
Football.orisun.com
football.orisun.com
1.34%
9
888.com
www.888.com
1.06%
10
ft.funtown.com.hk
ft.funtown.com.hk
0.96%
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iGB Affiliate Directory 2012 •
41
Alderney Profile Type of Company Entity Available for iGaming Firms Limited companies.
Do Local Banks Process Online Gaming Transactions? Yes.
Corporation Tax Rate 0%.
Bandwidth Type Available All types of bandwidth are available from a variety of suppliers.
Additional Gaming Tax Rate No additional taxes. Minimum Share Capital for an iGaming Company £2.00.
Software Testing Requirements Technical standards are published by the Alderney Gambling Control Commission (AGCC).
Security Requirements/Indemnity for Player Deposits A variety of mechanisms are acceptable commensurate with the business plan and commercial performance of the operator. Licence Fee Category 1: B2C Licence: The licence fees are based on annualised Net Gaming Yield (NGY), as follows: • NGY up to £1m - annual fee £35,000 • NGY of £1m to £5m - annual fee of £70,000 • NGY of £5m to £7.5m - annual fee of £100,000 • NGY in excess of £7.5m - annual fee of £140,000 (In the first year of operation the license fee is £35,000, irrespective of NGY). Category 2: B2B Licence (resident and non-resident): Carry a fixed annual fee of £35,000. Associate certificates (typically for key software suppliers) carry a fixed annual fee of £10,000. Temporary use licenses (typically for disaster recovery purposes) carry a fixed annual fee of £10,000.
Reporting Requirements to the Gaming Regulators and/or Financial Regulator Periodic financial reports are required. Anti-Money Laundering Policy for iGaming Firms All operators must comply with the AML legislation in force. Restrictions on Jurisdictions from which you can take Wagers There are no restrictions. Contact Details of Government Department or Regulator Robin Le Prevost Director of E-Commerce Development States of Alderney PO Box 15, St Anne’s Alderney British Channel Islands GY9 3HT W: www.AlderneyGambling.com T: +44 [0] 207 993 8564 M: +44 [0] 7781 109 809 E: robin@AlderneyGambling.com
Licence Duration 12 months (rolling).
42
• iGB Affiliate Directory 2012
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Curacao Jurisdiction Profile Type of Company Entity Available for iGaming Firms For iGaming businesses, it is advisable to incorporate a so-called e-Zone Company in Curacao. The e-Zone Company can be either a N.V. (Naamloze Vennootschap) which is a Limited Liability Company or a B.V. (Besloten Vennootschap) which is a Private Limited Liability Company. Both entities have the following requirements: • Capital divided in shares • At least one shareholder is required. This shareholder can be an individual or a corporate entity • One General Meeting of Shareholders must be held a year. This meeting must be held in Curacao in person or by proxy by the foreign shareholder • At least one managing director must be a resident in Curacao. Managing directors can be individuals or entities • A registered office and address must be maintained in the jurisdiction and in an designated e-Zone area in particular • A minimum capital amount is needed for incorporation • Shares are issued in registered form and can be converted into bearer shares •
Shareholder’s register is not open for public inspection
Corporation Tax Rate 2% of Net Profits; no import duties, no sales (turnover) tax. Expatriate employees working for an e-Zone Company can be entitled to a special income tax regime subject to obtaining the necessary ruling. An e-Zone Permit is required to be obtained prior to operations. Security Requirements/Indemnity for Players Deposits The security requirements and/or indemnity for player deposits are subject to the Master License holder.
Licence Fee The fee for a sub-license is subject to the discretion
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of the Master License Holder and varies in practice from approximately US$1,000 a month to $5,600 a month. Licence Duration By law, the sub-license is valid for an indefinite period under a valid Master License. The Master License is valid for a period of five years and will automatically be renewed unless conditions and requirements set by authorities are not met. Bandwidth Type Available • Multi-gigabit • Five international fibre links • Self-healing ring • Fully redundant Software Testing Requirements • Certification of RNG • Games need approval of Minister of Justice Reporting Requirements to the Gaming Regulators and/or Financial Regulator Requirements may vary according to circumstances. Copies of communications between company and client, including but not limited to gaming rules, result of game and payout to be available to regulator or supervising authority for five years. The responsibility at all times remains with the Master License holder. Anti-Money Laundering Policy for iGaming Firms National Anti-Money Laundering Regulations, Unusual Transactions Act, Counter-Terrorism Financing Regulations and Know Your Customer Policies are applicable to all Curacao Companies. International standards apply. Contact Details of Government Department or Regulator Department of Justice Wilhelminaplein z/n, Curacao Attention: Mr. Herbert Coffie
iGB Affiliate Directory 2012 •
43
First Cagayan Jurisdiction Profile Type of Company Entity Available for iGaming Firms Licensees are classified according to the types of games companies offer: RNG, Sportsbook, video streaming, proxy betting and Peer-to-Peer games. Licensees may offer one or several types of games. Corporation Tax Rate 5% for entities registered in the Special Economic Zone. Additional Gaming Tax Rate 2% of Net Win computed on a monthly basis. Minimum Share Capital for an iGaming Company Nominal amounts to register corporations with the Securities and Exchange Commission. Licence Fee US$40,000 yearly renewable license. Licence Duration Yearly, renewable. Do Local Banks Process Online Gaming Transactions? There are local payment gateways for both local and foreign banks. Bandwidth Type Available Up to 10GB in the Cagayan Economic Zone. Multifiber links connect through several international carriers.
Reporting Requirements to the Gaming Regulators and/or Financial Regulator Statutory reporting requirements under the Interactive Gaming Act of 2003 such as Monthly Performance Reports, Player Accounts, Reports on Major Wins, System Malfunctions and Security Incidents. Yearly submission of audited financial statements. Anti-Money Laundering Policy for iGaming Firms In accordance with the provisions found in the Anti-Money Laundering Act (AMLA) otherwise known as Republic Act 9160 (as amended in Republic Act 9164). Restrictions on Jurisdictions from which you can take Wagers No wagers from the Philippines and the United States. Contact details of Government Department or Regulator Regulator: First Cagayan Leisure and Resorts Corporation. 26th Floor, Philippine Stock Exchange Centre, Tektite West, Exchange Road, Ortigas Centre, Philippines W: www.firstcagayan.com E: info@firstcagayan.com T: + 632-637-4978 or + 632-638-5556. F: + 632-635-0993
Software Testing Requirements Testing and certification required from accredited, third-party software testing companies such as Gaming Associates, Technical Systems Testing, Gaming Laboratories International and Global Gaming Services.
44
• iGB Affiliate Directory 2012
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Gibraltar Jurisdiction Profile Located at the southernmost tip of Europe, Gibraltar currently licenses operators under the Gambling Act 2005. Gibraltar began offering licenses to online gaming companies in the mid-to-late 90s. Currently, the country licenses online sportsbooks, online casinos, and online betting exchanges as well as land based casinos (Gala Casino). Gibraltar primarily licenses operators with a proven track record and will establish a bricks and mortar presence in Gibraltar and requires an extensive vetting and due diligence process. For fixed-odds betting operations gaming tax is currently levied as from April 1, 2005 at one percent of the turnover up to £42,500,000 of annual turnover with the gaming tax capped at £425,000 per annum, with a minimum annual tax payable of £85,000. Betting exchanges are currently taxed on the same basis as fixed-odds operations. For Internet casinos gaming tax is currently levied at one percent of the gaming yield or gross profit. The maximum and minimum cap is the same as for fixed-odds betting. Address Gibraltar Regulatory Authority Gambling Division Suite 811 Europort Gibraltar W: www.gibraltar.gov.gi E: gambling@gra.gi T: +350 2007 4636 F: +350 2007 2166
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iGB Affiliate Directory 2012 •
45
Isle of Man Jurisdiction Profile Type of Company Entity Available for iGaming Firms An Isle of Man company must be incorporated in order to be licensed. Local presence can be supplied by Corporate Service Providers if required.
Bandwidth Type Available A wide range of SLA guaranteed Internet Bandwidth, Private Circuit and MPLS connectivity solutions are available and provided over two resilient fibre optic rings and one pointto-point cable.
Corporation Tax Rate 0%.
Software Testing Requirements Certificate from an approved testing house is required as part of the licence application process. Details can be obtained from the Gambling Commission.
Additional Gaming Tax Rate Duty payable on retained gross profits: • For gross gaming yield not exceeding £20 million per annum: 1.5% • For gross gaming yield of more than £20 million per annum, but not exceeding £40 million per annum: 0.5% • For gross gaming yield exceeding £40 million per annum: 0.1% The exception is football pools which carries a 15% duty rate. Minimum Share Capital for an iGaming Company By discussion as part of licence application process. Security Requirements/Indemnity for Players Deposits Operator must demonstrate full protection of player funds. Legislation ensures a separate account for player funds will legally protect them. Licence Fee Application fee £1,000 and then £35,000 annual fee. £5,000 for a sub-licence, available when exclusively operating the software of an existing licensee. Licence Duration Five years then renewal is required. Do Local Banks Process Online Gaming Transactions? Yes.
46
• iGB Affiliate Directory 2012
Reporting Requirements to the Gaming Regulators and/or Financial Regulator Access to the business, its systems and audited accounts when requested by the Gambling Control Commissioners. Anti-Money Laundering (AML) Policy for iGaming Firms Full AML due diligence. Indemnification procedures, record keeping, internal procedures, education and training, as well as adherence to the Isle of Man Gambling Control Commissioner’s Guidance Notes for the Prevention of Money Laundering. Restrictions on Jurisdictions from which you can take Wagers It is the responsibility of the operator to make these decisions, however; the Gambling Control Commissioners may ask for confirmation that independent legal advice has been taken if they have a concern about a specific target market. Contact Details of Government Department or Regulator Garth Kimber, Head of eGaming Development Department of Economic Development St Georges Court, Upper Church Street Douglas, Isle of Man, IM1 1EX
W: www.iomegaming.im T: +44 1624 682 307 M: +44 762 446 4473 E: garth.kimber@gov.im
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Jersey Jurisdiction Profile Type of Company Entity Available for iGaming Firms All forms of legal incorporation are acceptable.
AML Policy All operators must comply with AML legislation in force.
Corporation Tax Rate 0%.
Reporting Requirements to the Regulator Annual meeting required together financial reports together with ad hoc meetings as required.
Personal Tax Rate 20%.
Bandwidth Type Available All types of bandwidth are available from a variety of suppliers.
Additional Gaming Tax Rate No additional taxes. VAT/GST Only applicable on sums raised from domestic population and exceeding £300k. Legislation Gambling (Remote Gambling) (Jersey) Regulations 2008 (adopted March 2011). Number of Licences: Two (Hosting Providers). Standard application time: c.3 months (depending on complexity and timely provision of documentation) Licence application fee £5000.
Contact Details of Government Department or Regulator eGaming authority - The Jersey Gambling Commission, Jersey Gambling Commission 4th Floor Jubilee Wharf St Helier, Channel Islands JE1 1BB W: www.jgc.je E: info@jgc.je T: +44 1534 448150 Jersey Enterprise Wayne Gallichan Liberation Place, St Helier, Jersey, JE1 1BB W: www.jerseyenterprise.com/locatejersey E: w.gallichan@gov.je T: +44 1534 448 934
Annual licence fee: £35k for first year trading. Fee increases based on previous years yield: Fee: £70k if yield reaches £1,000,000 Fee: £140k for a yield of £6,500,000. Security Requirements/Indemnity for Player Deposits All licensees must prove total segregation of player funds.
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iGB Affiliate Directory 2012 •
47
Kahnawake Jurisdiction Profile Type of Company Entity Available for iGaming Firms Applications accepted from corporations or partnerships that are established in any recognised jurisdiction. Corporation Tax Rate There is no corporate tax. Additional Gaming Tax Rate There is no additional gaming tax. Minimum Share Capital for an iGaming Company There is no minimum share capital. Each application is assessed on its merits. Security Requirements/Indemnity for Players Deposits Security requirements may take a variety of forms and are adjusted according to circumstances. Licence Fee Application fee is US$30,000. The cost of the initial risk analysis of control systems is in addition, and varies according to circumstances. The annual licensing fee is US$10,000. Licence Duration Initial term is six months, after which a licence may be issued for a maximum of two years. Licences must be renewed every two years and an unlimited number of renewals are permitted. Do Local Banks Process Online Gaming Transactions No. Bandwidth Type Available Mohawk Internet Technologies (a member of the Continent 8 Technologies network of data centres) has agreements with multiple Global Tier 1 upstream transit providers in Montreal providing multiple Internet connections from OC-48 to 10 GigE. In addition, Mohawk Internet Technologies interconnects into private peering networks (layer 2 networks interconnecting content providers and distribution networks over
48
• iGB Affiliate Directory 2012
Ethernet). A SONET self-healing network ring provides OC-192 connectivity from Montreal to the Kahnawáke data centre using multiple carriers on diverse paths. Network access is provided to customers from a redundant pair of Juniper core routers, and multiple Cisco distribution routers. Mohawk Internet Technologies put in place a Distributed Denial of Service (DDoS) mitigation solution based on the Cisco Guards technology to protect its customers against DDoS attacks. The company also has the overhead bandwidth necessary to counteract undesirable attacks. Software Testing Requirements Control System Submission must be provided with application. Risk analysis performed on RNG and other key components of the applicant’s control system. Reporting Requirements to the Gaming Regulators and/or Financial Regulator Continuous compliance program is designed and implemented during the initial six month licensing period. Requirements may vary according to circumstances. Anti-Money Laundering Policy for iGaming Firms AML requirements are set out in Regulations. Filing of Currency Transaction Reports required for transactions that exceed US$10,000. Filing of Suspicious Activity Reports required for variety of specific situations. Restrictions on Jurisdictions from which you can take Wagers None. Contact Details of Government Department or Regulator: Kahnawáke Gaming Commission, P.O. Box 1799, Mohawk Territory of Kahnawáke, Canada J0L1B0 W: www.gamingcommission.ca T: +450 635-1076 Fax: +450 635-1139 E: info@gamingcommission.ca
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Malta Jurisdiction Profile Type of Company Entity Available for iGaming Firm Remote Gaming Companies in Malta are regulated by the Remote Gaming Regulations, 2004 (LN176/2004) under the Lotteries and Other Games Act, 2001 (LOGA). Licensees are classified according to the manner they assume game risk. Corporation Tax Rate 35% tax on companies with certain rebate claims. Additional Gaming Tax Rate Class 1: €4,658 per month for the first six months since the ‘go live’ date, and €6,988 per month thereafter. Class 2: 0.5% on gross amount of stakes accepted. Class 3: 5% on real income. Class 4: Exempted from tax for the first six months, €2,329 per month for the next six months and then pay €4,658 per month for the full duration of the license. Class 1 on 4: €1,165 per month since the ‘go live’ date. The maximum gaming tax payable annually by one licensee shall not exceed €466,000. Minimum Share Capital for an iGaming Company Classes 1 & 2: €100,000. Classes 3 & 4: €40,000 The Minimum Share Capital must be issued and fully paid up. Security Requirements/Indemnity for Players Funds The Remote Gaming Regulations (2004) require that player funds are held separately in a Client’s Account. The LGA monitors the Accounts monthly and reviews bank statements to ensure that the funds are covered.
www.iGBAffiliate.com
Sponsored by
Licence Fee €6,988 annually. Licence Duration Five years, this is renewable thereafter. Do Local Banks Process Online Gaming Transactions? Yes. Bandwidth Type Available Multi-fibre links connected to various international carriers at Gigabit capacities such as Cable and Wireless, Telecom Italia and Interoute. Software Testing Requirements RNG test certificate and adequate systems review processing. A certifier is appointed by the LGA to audit the process before granting a license. Reporting Requirements to the Gaming Regulators and/or Financial Regulator Bi-annual Accounts, Incident Reports, Monthly Players’ Balances, Clients Funds’ bank statements and Decommissioning of gaming and control systems equipment. Restrictions on Jurisdictions from which you can take Wagers None. Contact Details of Government Department or Regulator Lotteries and Gaming Authority Suite 1, Level 3, TG Complex, Brewery Street, Mriehel, BKR 3000 Malta W: www.lga.org.mt T: +356 2546 9000 F: +356 21 316 599 E: info@lga.org.mt
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Tasmania Jurisdiction Profile Tasmanian Gaming Licence The Gaming Control Act provides for the issue of a Tasmanian Gaming Licence (TGL). A TGL can have more than one endorsement that will allow for the conduct of the following: • fixed odds wagering (horses and greyhounds, where wagers are taken over the Internet or telephone) • sportsbetting (sports bet wagering over the Internet or telephone) • major lotteries • prescribed endorsement; and • betting exchange Type of Company Entity Available for iGaming Firms Entities can be in the form of an individual, company or partnership. Corporation Tax Rate 30%. The Australian Government (not Tasmania) administers this tax. Additional Gaming Tax Rate Yes, the exact amount depends on the type of endorsement attached to a TGL. Minimum Share Capital for an iGaming Company The requirements depend on the type of endorsement attached to a TGL. Financial investigations are undertaken into the suitability and viability of the company prior to the issue of a TGL. Security Requirements/Indemnity for Players Deposits Strict requirements apply; the nature of these requirements is dependent on the type of endorsement that is issued.
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• iGB Affiliate Directory 2012
Licence Fee Both an application fee and an annual licence fee apply. The exact cost of the annual fee is dependent on the type of endorsement. Licence Duration A TGL is issued for up to five years. Do Local Banks Process Online Gaming Transactions No issues have been experienced by licensed providers in this jurisdiction. Bandwidth Type Available Fibre optic cable. The price is dependent on size requirements. Software Testing Requirements All system components are required to be tested by the operator’s choice of accredited tester. Reporting Requirements to the Gaming Regulators and/or Financial Regulator Yes, both. Anti-Money Laundering Policy for iGaming Firms A licensed operator must comply with Australian government anti-money laundering and counter terrorism legislation requirements. Restrictions on Jurisdictions from which you can take Wagers The Gaming Control Act does not impose restrictions; however, a licensed operator is expected to operate lawfully. Contact Details of Government Department or Regulator Tasmanian Gaming Commission (Regulator) gaming@treasury.tas.gov.au, www.gaming.tas.gov.au
Sponsored by
JERSEY
www.iGBAffiliate.com
Sponsored by
Advertising & PR
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• iGB Affiliate Directory 2012
Sponsored by
Advertising & PR
Global Gaming Events
Global Gaming Events was launched early 2006 and is the premier facilitator of value added events. With over $1.000.000 in cash and prizes awarded so far, GGE brings value added tournaments to players and depositors, while allowing affiliates to promote an operator with their own affiliate links. Affiliates promote and join us for free. GGE have helped affiliates earn over $2.4 million in extra commission over the last 5 years. Contact E: affiliates@globalgamingevents.com T: 00 1 702 533 6000 www.globalgamingevents.com
Gamb-Linx
Sick of unsatisfactory rankings in Google? Get serious and fast results with Gamb-Linx, the Web’s only Gambling-dedicated high Page Rank (PR) backlink network with a 100% Money-Back Guarantee. With sites ranging from PR4 – PR7, Gamb-Linx is certain to boost your PR juice. Contact us today via Gamb-Linx.com and find out how we are achieving spectacular Google rankings for Gambling sites all over the world. Contact:
E: support@gamb-linx.com
www.gamb-linx.com
www.iGBAffiliate.com
GameOn Marketing
GameOn Marketing is a full service Marketing, Public Relations and Event Management company that offers a fresh and dynamic approach to every marketing campaign. We pride ourselves on developing close working relationships with all our clients to agree each concept and overall vision to ensure that every objective is successfully met – within budget. We can either partner your existing marketing team or you can fully outsource your marketing department to us. PR is also an important essence of any marketing campaign. To ensure the best media coverage, we work hard to research your key on and offline media, working closely with you to create interesting press releases and editorial that have “real” news value and that are accompanied by imaginative imagery where appropriate. Events are also an ideal opportunity to get in front of your core market. Contact: Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing.com Esther Cochrane T: (00) 44 78759 61828 E: Esther@GameOn-Marketing.com www.GameOn-Marketing.com
Sponsored by
Media Skunk Works
Born out of frustration with the rigid traditional agency model, Media Skunk Works operates by building bespoke dream-teams to meet exact client requirements. Rather than diluting expertise with layers of hierarchy and formal communication channels, Skunk Works projects sidestep corporate politics and inertia.
Media Skunk Works facilitate this process whilst remaining entirely invisible. Originally born out of the necessary response to technological disruption, our elite membership of visionaries, luminaries, communicators and influencers drive advocacy and upper level buy-in; whilst accomplishing intellectual, emotional and financial objectives.
Contact E: info@mediaskunkworks.com
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Advertising & PR
Lyceum Media
Don’t want to be just another client? Then don’t work with just another agency. What we do Frontroom specialises in helping gaming clients think and act like gamers. Whether you want to launch a new brand or build loyalty, our experienced team of thinkers and doers has the know-how to make sure your brand grows – and keeps on growing. How we do it From branding to global ad campaigns, all our work has one thing in common – it brings brands and consumers closer together. It’s a different approach that works hard, building loyalty and driving sales. The result From Foxy Bingo to Cheeky Bingo and Pro Evolution Soccer to Football Manager, we have helped turn our clients into some of the biggest and best brands in the entertainment industry. Your brand could be next in our long line of successes. To find out how, get in touch today.
Tel: +44 (0) 20 7729 3033 Email: info@frontroom.com Web: www.frontroom.com
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Lyceum Media is a full service public relations firm working exclusively in iGaming since 2002. Lyceum brings its clients the benefit of an unparalleled understanding of the sector, its key players and its media outlets. Lyceum Media has PR several solution levels to suit large corporate and startup companies alike. If you would like to get noticed, highlight your unique assets and maximize your exposure in the iGaming sector, Lyceum Media has the experience to get you there. Lyceum Media’s events division brings the iGaming sector a total event production and management solution. This undertaking is a natural evolution for Lyceum Media, who has garnered unparalleled contacts and experience through the last 10 years of hosting industry networking events and parties and working intimately with some of the world’s largest iGaming companies. www.lyceummedia.com Contact: Jodie Thind Lyceum Media Temple Chambers 3-7 Temple Avenue London, EC4Y 0HP UK T: +44 (0) 20 8123 7184 E: Jodie@lyceummedia.com
Sponsored by
McBoom.com
A full service digital agency specialising in online gaming, we work with some of the biggest names in online gaming and also some you probably haven’t heard of. We help to create beautiful, usable websites, digital creative, engagement content and marketing strategies that engage the target audience and deliver return on investment. We have experience in all forms of online gaming including, poker, bingo, casino, and sports book. • Design and build • Online creative • Viral and engagement • iPhone and Facebook creative • Marketing Strategy • Conversion optimisation Get in touch to see what McBOOM can do for you. T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com
Luck has nothing to do with it. Winning starts by getting into the head of your players. We are a creative agency that help gaming brands think like gamers. Because we know the more a brand thinks and acts like its audience, the stronger the brand will become. We represent the full gaming spectrum and we’ve turned our clients into some of the biggest and best names in the industry. From launching brands to building loyalty we’ve done it all, and can do it all again for you. So don’t leave your company’s future to chance, talk to Frontroom.
www.iGBAffiliate.com
Sponsored by
Tel: +44 (0) 20 7729 3033 Email: info@frontroom.com Web: www.frontroom.com
Affiliate Networks SECTION SPONSOR
Affiliate Lounge is the exclusive affiliate network for Betsson, Betsafe, Casinoeuro and Cherrycasino and is one of the most renowned i-gaming affiliate programs in the business. Delivering life time revenue programs of up to 50%, Affiliate Lounge offers one of the most competitive
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can promote multiple brands to suit the goal and intention of their marketing initiatives. All brands follow a strict brand personality suitable for a number of markets and target audiences.
and most granular reporting tools as well as an exhaustive library of media and marketing assets. Payments are guaranteed by the 10th of every month with no negative carryover across months. Affiliate lounge is part of Betsson group, a public company listed on the Stockholm stock exchange. For more info www.affiliatelounge.com
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Affiliate Network
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Casino Affiliate Programs
GameOn Affiliates
CPA Industry
AFFILIATES CasinoAffiliatePrograms. com (CAP) is the world’s largest online gaming affiliate marketing community. With more than 14,000 members, CAP is the primary location for iGaming brands and affiliate marketers to come together and do business. Between our Industry Expert hosted Webinars, Video Interviews with Super Affiliates revealing their success secrets, daily feed of educational articles in our blog, and thriving member driven forums, CAP is the premiere resource for any affiliate marketer in the online gaming space. As for Operators, CAP gives online gaming brands the rare opportunity to directly connect with thousands of existing, motivated affiliates, at a single high-trafficked website. With CAP’s incredible reach in the iGaming community, Operators can build relationships with new partners, as well as increase their reach into international markets. Between the chance to maximize your brand’s awareness and exposure, to the ability to drive greater affiliate and player acquisition, the opportunities for Operators at CAP are endless.
GameOn Affiliates provides gaming clients with a tailored affiliate management service and excellent customer value. The company works alongside leading and start-up affiliate programmes to target customers in emerging product and regional markets and establish partner networks within them. We have more than four years of high level affiliate management experience and we specialise in taking the extra step by focusing directly on the player acquisition journey, from affiliate recruitment to deposit. We will not only source affiliates known for delivering player quality, but also assist to develop those affiliates with the potential to provide player quality to ensure a consistent flow of high yielding traffic. Combine this with our use of proven and cutting edge techniques to widen the customer conversion funnel at every level, we ensure that valuable player numbers are delivered at low acquisition rates. Contact: Tom Galanis T: (00) 44 7805 638 742 E: Tom@GameOn-Affiliates.com
Contact: T: +1.714.596.9000 E: info@casinoaffiliateprograms.com
Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing.com
www.casinoaffiliateprograms.com
www.GameOn-Affiliates.com
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Sponsored by
CPA industry will guide and support you with every aspect of your online product: from SEO, to creative’s, to links and content. We will provide you better deals which you may struggle to reach as a single entity as you will now be part of a huge network. Regardless of what online product you specialize in, we have the best solutions to guide you to success. No longer will you need to chase a dozen affiliate programs for your monthly payments. We will be vigilantly watching and testing the brands making sure you are reaching the full profitable potential of you as an affiliate, providing you only with those who convert the best in their field. And for brand owners and affiliate programs, we have over 1200 affiliates waiting to promote your brands through us. CPA Industry has evolved into a large company, proud of its reputation with regard to honesty and transparency. We are waiting to hear from you, so you can be our next success story. Feel free to contact us today to see what offers we have waiting for you: For affiliates: tal@cpaindustry.com Skype: talvalariola For brands: bizdev@cpaindustry.com Skype: bizdev.cpa www.CPAindustry.com
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bet365 AFFILIATES TRUST IN THE RESULTS bet365affiliates.com www.gambleaware.co.uk
Alternative Gaming
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Sponsored by
Alternative Gaming
EGO - Skill Gaming
EGO- Egamingonline offers affiliates a great opportunity to earn money promoting its established and well known Skill Games brand, BGRoom.com EGO gives affiliates access to • Industry leading Affiliate Software • Comprehensive and real-time online reporting tools, • Innovative marketing tools to maximize conversions • Personal and highly experienced country affiliate managers • Friendly and knowledgeable customer support which is available 24/7 • Market leading commissions • Prompt and secure monthly payments • Private events for affiliates BGroom uses proprietary software developed by SkillOnNet which is renowned for its stability, playability and its industry-defying conversion rates. Other brands promoted by EGO are established poker room RedKings and our latest additions EU Casino and CasinoRedKings which both run off our propriety software developed by SkillONnet. Whether you are an established gaming affiliate or you are embarking on a new venture we are confident we can meet all of your requirements. Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com
www.iGBAffiliate.com
AffStars
AffStars is the hottest online scratch card affiliate program, currently promoting the industry’s talk of the town – MegaMoneyGames. com. AffStars is committed to building strong & profitable affiliate relationships, cutting edge gaming products, amazing promotions as well as providing a top quality service that affiliates deserve to get. AffStars offers affiliates Revenue Share, CPA and Hybrid deals, personalized account management, great customer service and up to date marketing material offered in 12+ languages. For more information contact: E: affiliates@affstars.com, or visit our website on: www.affstars.com
BetOnMarkets
Partner with BetOnMarkets, the leading financial betting service with over 150,000 customers from 100+ countries. BetOnMarkets provides a unique betting service that makes financial markets simpler and more exciting. Bets start from $1 so everyone with an interest in the markets can now bet. Our affiliate commissions are up to 30% of profit, so signup today at Affiliates.BetOnMarkets.com and be one of the first to market financial betting. Contact: Karen Yap Affiliate Program Manager E: affiliates@betonmarkets.com
Sponsored by
bet365
bet365 has secured its place as the world’s biggest online sportsbook by constantly updating and improving their web site and providing a great selection of offers. New customers can enjoy a fantastic 100% Initial Deposit Bonus. Major features of bet365’s market leading Sports offering include a dynamic In-Play betting service, which allows customers to bet as the action unfolds, and a comprehensive Live Streaming service, delivering over 20,000 live events every year. Customers can enjoy great soccer offers at bet365. Bore Draw Money Back refunds all losing bets on pre-match Correct Score, Half-Time/FullTime or Scorecast bet on ANY soccer match and if the game finishes 0-0. Customers can also receive a bonus of up to 100% on their returns on treble or larger accumulators placed on Premier League, Primera Liga, Serie A, Champions League or Bundesliga 1 with bet365’s 100% Euro Soccer Bonus. contact: E: Nigel.Ridgway@bet365.com E: Adam.Webber@bet365.com E: Stephen.Appleton@bet365.com E: Karl.Pugh@bet365.com E: James.Woods@bet365.com www.bet365.com
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Bingo Affiliate Programs
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Sponsored by
Bingo Affiliate Programs
Affiliate Lounge
bet365
Affiliates United
Affiliates United is the online
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and 24/7, multi-lingual support. Affiliates United is the only brand guaranteeing consistently high player retention, meaning our affiliates continually maximise their earnings. Join Affiliates United today www.affutd.com
770.com
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. 770.com is a pioneering online casino group which incorporates Poker770, Casino770, Bet770, Bingo770 and LiveCasino770 and boasts over 12 years of experience! Their quality and unparalleled security system are some of the many reasons they are the number 1 online casino in Spain and Germany. They are currently regulated in Belgium and will be in Spain and many other regions in the near future! Markets: UK – ES – FR – DE – PT – GR – NL – IT – CA - CH Contact: Enquiries: admin@livepartners.com Sales: david@livepartners.com
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Bingo Affiliate Programs
Gala Coral Affiliates
StarGames Affiliate
StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more Part of the Gala Coral Group and one of the most trusted bingo brands in the industry, Gala Bingo is the UK’s leading bingo operator and the original online bingo pioneer. At Gala Bingo we are committed to creating more winners than any other site and since 2006 Galabingo.com has paid out nearly £4 billion in prize money, with a winner every second and £62 million in prizes every month.
than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion! StarGames Affiliate processes your payments twice a month.
Alongside other Gala Coral brands, Gala Bingo is part of the industry leading affiliate platform GC Affiliates, allowing our affiliates to benefit from high lifetime player values, excellent conversion and generous commission rates, including commission on an impressive array of side games and slots. Gala Bingo affiliates can promote Coral, Gala Casino and Poker and earn on all our brands and products within a single wallet. Contact: GC Affiliates Globe House Victoria Way Woking, GU21 6DD T: +44(0) 1483 718 380 E: affiliates@galabingo.co.uk http://gcaffiliates.galacoral.com/
We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the best individual support. Become our partner and sign up to stargamesaffiliate.com! Contact Andrew Valenzia T: +356 2546 6697
Casino Affiliate Programs
CasinoAffiliatePrograms. com (CAP) is the world’s largest online gaming affiliate marketing community. With more than 14,000 members, CAP is the primary location for iGaming brands and affiliate marketers to come together and do business. Between our Industry Expert hosted Webinars, Video Interviews with Super Affiliates revealing their success secrets, daily feed of educational articles in our blog, and thriving member driven forums, CAP is the premiere resource for any affiliate marketer in the online gaming space. As for Operators, CAP gives online gaming brands the rare opportunity to directly connect with thousands of existing, motivated affiliates, at a single high-trafficked website. With CAP’s incredible reach in the iGaming community, Operators can build relationships with new partners, as well as increase their reach into international markets. Between the chance to maximize your brand’s awareness and exposure, to the ability to drive greater affiliate and player acquisition, the opportunities for Operators at CAP are endless. Contact: T: +1.714.596.9000 E: info@casinoaffiliateprograms.com
E: partner@stargames.com www.casinoaffiliateprograms.com
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7314 bet365 affiliates (148x210). 22/11/2011 17:04 Page 4
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Sponsored by
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Bingo Affiliate Programs
Gala Coral Affiliates
Virtual gaming at Coral, Gala Casino and Gala Bingo offers affiliates both added and direct value from their traffic. Directly complimenting betting, bingo, casino and poker play at Gala Coral are our lotto, virtual racing, scratchcards and a wide range of branded arcade products for players to enjoy and to boost your lifetime earnings considerably whether you promote sports, casino, poker or bingo. Earn up to 30% revenue share, with no negative rollover and prompt monthly payments. Visit http://GCAffiliates.galacoral.com or contact E: GCAffiliates@galacoral.com
Virgin Bingo Affiliates
Dragonfish
Dragonfish is the award winning independent B2B division of 888, providing partners with our unique Total Gaming Services. Dragonfish Affiliates partner with a variety of companies in many geographic locations and offers an integrated affiliate program across casino, poker and bingo. We offer a wide variety of brands ranging from
Maria Partners
Looking for a strong female online gaming brand? Then Maria is the program for you! The Maria team are experts in female online gaming, offering top quality bingo & casino, plus we have the only online poker room dedicated to the growing European female market. Maria is the largest online bingo room in Europe, and offers players and affiliates gaming services in more than 20 languages. Join our award winning affiliate programme today and we will reward you with 50% Rev Share on your opening two months! Contacts: Affiliates@mariapartners.com www.mariapartners.com www.unibetaffiliates.com
Income Access - Bingo
the world’s leading poker brand WSOP to one of the Multi-award winning affiliate program. Signup today and find out why! •50% revshare for first two months •35% true cross-product commission rate as standard •Earn wherever your players go: Virgin Casino, Mobile, VIRGIN BINGO, Virgin Poker! •Flexible custom commission models (revenue-share, CPA, Hybrid…) •65% + average cash conversion rates •No negative carryovers •Early, regular and automated commission payments •Granular, intuitive and stable reporting system Get in touch to find out more. W: www.virgingames.com/affiliates E: affiliates@virginbingo.com P: +44208 2371 512
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most trusted names in gaming today, Littlewoods. · Quality brands · Wide range of commission plans · Dedicated support · Monthly payments · Special promotions & bonuses · Great marketing tools Contact: E: support@dragonfishaffiliates.com
www.dragonfishaffiliates.com
Sponsored by
Income Access offers its clients integrated marketing and software solutions which support operators and their affiliates in iGaming. The software provides bingo operators the flexibility to set up a variety of commission structures and set specific affiliate groups to offer unique player promotions and track ROI by selected groups. Income Access works with some of the biggest names in online bingo, including bingo.com, tombola, Virtue Affiliates, and Market-ace. For Software and Management enquiries contact: E: bizdev@incomeaccess.com T:+15148498595 www.incomeaccess.com For Affiliate Program enquiries contact: E: affiliates@incomeaccess.com www.incomeaccess.com
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Casino Affiliate Programs
Casino Affiliate Programs SECTION SPONSOR
Paddy Power Casino re-launched in October 2011 with a brand new website and playtech software. 200+ games, bigger promotions and a brand new loyalty programme are just some of the results of the re-launch. For affiliates it has meant brand new creative as well as landing page segmentation reducing bounce rate and increasing sign ups. A new comprehensive CRM system has been implemented to increase conversion and player value. The Paddy reporting suite means affiliates can view impressions, clicks; sign ups, real money player stats and much more anytime so creative and content can be optimised to ensure the highest earnings possible. Licensed in Alderney and awarded a Gamcare certificate, Paddy Power Casino remains a brand that can be trusted. Paddy’s affiliates benefit from timely commission payments, a dedicated casino affiliate manager and until the end of the year bumper commissions of 75% Rev Share Or $1000 CPA. Join www. paddypartners.com today to avail of this great offer. Contact: Catriona Devlin E: cdevlin@paddypower.com
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Casino Affiliate Programs
Mobile is coming It was the final hours of the Barcelona Affiliate
‘How do I take my core competencies and apply
conference and I was sitting on a tall stool at
it to mobile to create a rich, engaging and dif-
the Paddy Power bar next to one of my casino
ferentiating customer proposition?’
affiliates. We had been sitting at the bar for what seemed like hours drinking Guinness and
The risk in most industries is that people sim-
talking about how we had found our way to a
ply see mobile as an extension of their desktop
makeshift Irish bar in the middle of a confer-
offering. While this approach will help you grow
ence on a sunny August evening in Barcelona.
to a degree, it is hardly innovative and you can
“So tell me this. You used to work in the mobile
easily be overtaken by your competitors.
industry…” he said between sips of Guinness. “How should I be taking advantage of mobile?”
Take the Yellow Pages, or ‘Yell’ as they are now known. When they moved online, they simply
It’s a fairly straightforward question you might
digitised their physical phonebook, while other
think. It’s certainly one I am asked frequently
people in the industry were experimenting with
given my background in the mobile industry.
Google map integration and social features
The specific questions that follow usually re-
such as user ratings and feedback. Yell.com
volve around mobile acquisition channels such
was out-innovated by the likes of Yelp (for res-
as search, display, SMS marketing and the
taurants) and TripAdvisor (for hotels).
plethora of other mobile marketing techniques available to both affiliates and operators alike.
With the advancement of mobile, Yell had an
It seems that all people want to do is figure out
opportunity to again assert their dominance in
how to sell their existing product through mo-
the space by leveraging their brand awareness.
bile. But this fundamentally misses the point.
But while they were doing basic Google map
Mobile and desktop are complementary but dif-
integration their competitors were experiment-
ferent. When you originally set-up your online
ing with augmented reality and full location
business, you didn’t jump in to ask what you
integration. For example, the Yell mobile app
should be doing with PPC. You asked what you
only launched user reviews for the first time at
should be offering the customer. You started
the end of October this year!
with that core question. Yell are a classic example of a company who This question remains true of mobile. The
thought of new platforms simply as a new way
question every affiliate should be asking is;
to distribute their existing proposition, failing
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• iGB Affiliate Directory 2012
Sponsored by
Casino Affiliate Programs
“If you have not considered how you can leverage the experience that mobile brings from a product and proposition perspective, then I am sorry to say that you are missing the point.” to question how that platform could help them
1. Internet connectivity is not consistent.
grow and adapt.
2. The experience of data entry is a nightmare – nobody wants to enter credit card details
The gambling industry as a whole, and specifically casino affiliates, face exactly the same question. While many of you will be considering
and billing info on a two inch screen. 3. The interface is not designed for deep, imersive experiences. It is better suited to
making a mobile app which takes your casino
dipping in and out of.
news, bonus and review content and makes
When considering your mobile offering, you
it available on mobile, I promise there will be
should also consider how desktop and mobile
many other people thinking differently about
can work together to play to each other’s
this.
strengths.
They will be thinking about how they can use a
Take Ticketmaster as an example. The ‘Ticket
casino player’s location to create an engag-
search’ experience is much more suited to the
ing service for them. They will be working on
desktop than mobile, however, the actual ticket
augmented reality apps which allow people to
delivery is far more suited to mobile. Ticket-
stand on the Vegas Strip and see what offers
master effectively identified mobile ticketing
the various casinos have in real-time. They will
as a differentiating feature and made it core
be thinking about how to integrate with the
to their mobile strategy rather than trying to
mobile device’s hardware, such as the camera.
advertise the fact you could search and buy
They will be thinking about how to use push
tickets on mobile... something people prefer to
notifications to bring timely relevant messages
do on desktop.
to their customers. So before you jump into learning all about moIf you have not considered how you can lever-
bile marketing techniques, I strongly encourage
age the experience that mobile brings from a
you to consider your mobile proposition first. If
product and proposition perspective, then I am
you don’t… someone else will.
sorry to say that you are missing the point. It may seem that I am advocating the brilliance
Shane Murphy is the eGaming
of mobile but I would temper this with a word
affiliate manager at Paddy Power
of warning: mobile has some serious weak-
responsible for managing affiliate
nesses.
relationships across Bingo, Casino, Poker and Games products.
www.iGBAffiliate.com
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iGB Affiliate Directory 2012 •
75
Casino Affiliate Programs
32Red Affiliates
ACEWorldGaming.com
AffEurope
32Red is a leading UK and international gaming brand that has been in continuous operation since 2002, winning countless awards every year since. With a reputation for transparency, approachability and for producing quality, fair gaming experiences, 32Red has entertained thousands of players and rewarded countless affiliates for over 9 years.
NEW and improved Ace World Gaming is at the top of the game this 2012. Our powerful, recognized brands include: Jenningsbet.com - A solid empire founded in 1961, with over 100 betting shops and EziApuesta. com- Your gateway to success in the Latin American market. We offer major products 24/7: International Sports, Poker and Casino powered by Microgaming. Experience excellent support and acquire modern tools that convert and generate maximum revenue.
AffEurope is the leading program for the modern affiliate. With a portfolio covering Gaming and Finance, it’s your one-stop shop to maximize your traffic and increase your revenue.
Contact: 32Red, 942 Europort, Gibraltar T: +350 200 49357 E: affiliates@32red.com
Contact: E: info@aceworldgaming.com Toll-Free:1-866-228-4606 International: 506-2298-5978
www.32redaffiliates.com
www.aceworldgaming.com
Affiliates United
Affiliates United is the online gambling industry’s most reputable brand. Powered by Hill Online, we boast quality products across Casino, Sports, Poker, Bingo and more. Our affiliate marketing system offers real-time stats, cutting-edge marketing tools, multiple payment options, personal account managers and 24/7, multi-lingual support.
Affiliate Club
AffiliateClub.com takes care of its partners: up to 55% lifetime revenue share, prompt monthly payments and no negative carryovers. They boast trusted brands too: CasinoClub, CasinoClub Poker and PokerKings. Shortlisted for the iGB Affiliate Award “Best Affiliate Program 2011”, their consistently high program reputation is driven by a leading affiliate marketing platform, offering real-time traffic analysis and 24/7 reporting, quality promotions for player acquisition and retention, and a friendly and experienced support staff.
We offer all our affiliates generous and comprehensive commission schemes and the choice between CPA, Net Gaming Revenue Share or Hybrid Schemes. Earn up to 40% Rev Share on our Gaming products, or up to a staggering $400 CPA. As an AffEurope Affiliate, you’ll receive your own dedicated account manager, providing a personalised service and happy to guide and assist you in getting the maximum potential and profit from your traffic. AffEurope are proud to promote several long standing and trusted PlayTech Casinos including Crown Europe, City Tower and, celebrating its 11th year, City Club Casino. Our Gaming products offer players unbeatable welcome bonuses keeping them loyal to our brands since 2001.
Contact: Georgina Bertz, Account Manager
Join Affiliates United today
T: +9 (0) 72 73 700 5661 E: Georgina@affiliateclub.com
With over 200 games and continuous attractive player promotions, AffEurope is your ideal choice for delivering high player volumes and generating ever-increasing profits.
www.affutd.com
www.affiliateclub.com
Contact: affiliates@affeurope.com to start earning today.
Affiliates United is the only brand guaranteeing consistently high player retention, meaning our affiliates continually maximise their earnings.
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• iGB Affiliate Directory 2012
Sponsored by
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7314 be
Casino Affiliate Programs
Betfair
Dafabet Casino
bet365
Betfair Casino is powered by Playtech software, which houses an excellent suite of games including Live Dealer,
In the Casino at bet365 players
Slots, Table and Card games. In total
can choose from a vast
Betfair Casino has more than 180
selection of games, ranging
games including all the traditional
from the classics to cutting-
casino games you’d expect, and in
edge branded Slots including
excess of 25 progressive jackpots
Kong, Rocky and all the top
offering huge wins. Betfair Casino
Marvel titles.
remains the home of the innovative Zero Lounge – casino games without house edge – as well as the casino to
A wide variety of promotions
play for fantastic promotions, game
are available, such as Slots
play and experience.
Club, where players can earn
In total Betfair Casino houses
a cash prize simply for playing
more than 180 games including
Slots, and On The House where
all the traditional casino games
players can get a 25% rebate on
you’d expect, and in excess of 18
whatever the House takes.
progressive jackpots offering huge wins. Alongside the casino is the
GPWA
Betfair Arcade where customers can
choice of three Initial Deposit
enjoy a variety of easy-to-play games
Bonuses so new Casino players
including those with contemporary themes and well-known names such as Deal or No Deal, Monopoly and the X Factor. In addition there are innovative P2P Exchange Games, where customers can bet on card and other games using Betfair’s betting exchange concept.The promotions at Betfair Casino are highly-competitive and have something for everyone, including a multi trigger welcome bonus. Contact E: casinoaffliates@betfair.com www.betfairaffiliates.com www.betfair.com
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• iGB Affiliate Directory 2012
The Casino at bet365 offers a
Established nearly a decade ago, the GPWA has grown to become the premier association and forum site for active online gaming affiliates around the world. Today the GPWA’s international membership represents thousands of portals and millions of monthly visitors. The GPWA provides true value to the affiliate marketing community by delivering top quality content and an exceptional networking venue for affiliates and affiliate program managers. Contact: Steven Corfman GPWA Program Manager T: +1.617.332.2850 x129 F: +1.617.964.2280 E: steven@gpwa.org www.GPWA.org
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can pick the offer that suits them best. The Standard Opening Bonus gives players a 100% bonus, while Slots fans can enjoy a Slots Only Bonus of 200% on a vast array of exciting Slots. Players who wish to start their Casino bankroll with a bigger boost can earn up to five times more with a 50% VIP Bonus. The choice is theirs! contact: E: Alex.Carr@bet365.com E: James.Woods@bet365.com www.bet365.com
7314 bet365 affiliates (148x210). 22/11/2011 17:04 Page 3
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Casino Affiliate Programs
Affiliate Lounge
AllYouBet
Offering casino through 4
AllYouBet offers the most
distinct brands, including
competitive odds and exclusive
2 dedicated casino brands, Affiliate Lounge is the specialist in casino affiliate promotions and player acquisition. With
promotional offers for the highest sports betting payouts online. AllYouBet has more than 5,000 events available for Live Betting each month and
new game releases every
includes the widest variety of
week, each brand provides
sports, leagues and events for
casino content via NETENT,
betting online.
microgaming, cryptologic, ash gaming and nextgen as well as a live casino powered by evolution. Our brands
A generous £100 bonus welcomes new punters on their first deposit. Additional bonus opportunities are presented
support unique functionality
every month, for even better
including casino races, in-game
value and more chances to win.
depositing and multiple game play windows, all of which are aimed to promote extended player loyalty. A dedicated VIP team for each brand caters
Get in the game and earn top commissions by partnering with BrightShare, AllYouBet’s affiliate programme. We have the tools and reports you need,
for higher value players, and
coupled with a knowledgeable
an in-house calling center
affiliate management team that
ensures greater conversions to
is dedicated to your success.
depositing players. For more information, please For more info www.affiliatelounge.com
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• iGB Affiliate Directory 2012
contact
Casino Affiliate Programs
CasinoAffiliatePrograms. com (CAP) is the world’s largest online gaming affiliate marketing community. With more than 14,000 members, CAP is the primary location for iGaming brands and affiliate marketers to come together and do business. Between our Industry Expert hosted Webinars, Video Interviews with Super Affiliates revealing their success secrets, daily feed of educational articles in our blog, and thriving member driven forums, CAP is the premiere resource for any affiliate marketer in the online gaming space. As for Operators, CAP gives online gaming brands the rare opportunity to directly connect with thousands of existing, motivated affiliates, at a single high-trafficked website. With CAP’s incredible reach in the iGaming community, Operators can build relationships with new partners, as well as increase their reach into international markets. Between the chance to maximize your brand’s awareness and exposure, to the ability to drive greater affiliate and player acquisition, the opportunities for Operators at CAP are endless. Contact: T: +1.714.596.9000 E: info@casinoaffiliateprograms.com
E: info@brightshare.com www.casinoaffiliateprograms.com
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Casino Affiliate Programs
Commission365
commission365 represents a market-leading casino brand, Grand Reef, which is backed by both industry veterans and innovators; people that know and acknowledge that success lies in strong relationships with dedicated affiliate partners.
Grand Reef’s excellent conversion and retention rates are largely due to the fact that the casino was built specifically with their targeted markets in mind. Their overwhelming success is something that all our affiliates, existing and new, benefit from daily.
Contact: E: contact@commission365.com T: +27 83 6040 715 Skype: marlo.campher
www.commission365.com
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• iGB Affiliate Directory 2012
CasinoMaxi
CasinoEuro, who has brought casino excitement to online gamblers from all over the world since 2002 is now operating as CasinoMaxi. CasinoMaxi gives you the opportunity to play all the classic casino games without having to wait for downloads. Besides casino games, our multi-player poker rooms offer our guests the possibility to play poker with each other on real time tables. Having one of the best Live Casinos in the market and offering good commission rates, CasinoMaxi is a perfect choice for affiliates. At CasinoMaxi, each product is continuously developed independently with the goal to fully satisfy its players. At the affiliate side of the business, Realm Brands and Commission Lounge offers a big selection of products, tailored marketing tools, the best service in the business and you can be sure that you will be well looked after. Products: Live Casino Casino Turkish Poker www.casinomaxi.com
Casino Metropol
With an experience starting from 1963 with the Cherry Casino brands, Casino Metropol provides an exclusive casino entertainment to its customers and great deals for its affiliates. Having exclusive customers, Casino Metropol affiliates generate exceptional incomes. Together with its Live Casino, Casino Metropol started addressing to a wider audience. Having the most experienced customer support as a part of the Realm Brands, the brand is growing from day to day. Not being there as early as possible would cause a big regret. At Casino Metropol, each product is continuously developed independently with the goal to fully satisfy its players. At the affiliate side of the business, Realm Brands and Commission Lounge offers a big selection of products, tailored marketing tools, the best service in the business and you can be sure that you will be well looked after. Products: Live Casino Casino www.casinometropol.com
Efe Toprak Affiliate Director efe.toprak@commissionlounge. com
Efe Toprak Affiliate Director efe.toprak@commissionlounge. com
www.commissionlounge.com
www.commissionlounge.com
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OUR SUBSCRIBERS GET IT. • Business news and analysis • SEO experts • Legal news and analysis • The affiliate experience • Affiliate manager insights • Complete coverage of the entire iGaming industry from an affiliate’s affiliate perspective
Casino Affiliate Programs
Fortune Affiliates
Fortune Affiliates is known as a leading online gaming affiliate program that realises the value in forming mutually beneficial relationships with their partners and providing affiliates with everything they need to develop a prosperous and enduring ecommerce business. Why join Fortune Affiliates: • With eight exclusive and world-renowned brands to
Everest Affiliates
Bets10
Everest Affiliates is a leader in online poker and casino affiliate marketing since 1997. Our advanced program backed by our modern ad serving platform provides affiliates with instant, accurate and reliable reporting, enabling you to gain immediate insight into your activity and efficiently optimize your marketing efforts. A team of dedicated multilingual affiliate managers provide expertise in a variety of local markets, resulting in a uniqwe personal approach which has characterized us for over 10 years.
Bets10 has about half a million player base and this offers the affiliates a well known brand to promote. The brand sells itself which reveals the fact by the CTR levels.
promote, you will reap the rewards of high conversion and retention percentages • A dedicated team of experienced Relationship Managers will guide you every step of the way, offering tailormade commission structures to meet commercial objectives • Your efforts will be aided with the best online marketing tools and content in the form of state of the art reporting and tracking systems to monitor and facilitate contingency plans • They pay on time, every time
With a diverse portfolio of seven casino brands, led by European-focused Everest Casino and the Japanesecentric Imperial Casino, you are now able to offer the thrill of fully localized online gaming in a safe and secure environment to casino enthusiasts worldwide. This combination of strong brands, a trusted affiliate program, and a team of experienced account managers make us an excellent partner to help you grow your business.
• Support in eight languages –
banners, reviews and emails Why wait, join Fortune Affiliates today www.fortuneaffiliates.eu
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• iGB Affiliate Directory 2012
As a part of the Realm Brands, Bets10 has a large variety of payment options and is certified according to the latest rules of Mastercard and VISA. At Bets10, each product is continuously developed independently with the goal to fully satisfy its players. At the affiliate side of the business, Realm Brands and Commission Lounge offers a big selection of products, tailored marketing tools, the best service in the business and you can be sure that you will be well looked after. Products: Sportsbook Live Casino Casino Texas Poker Turkish Poker Games Scratch Bingo www.bets10.com
support includes the provision of all marketing material like
Bets10 offers a wide range of first-class online gambling products and games in a safe and user-friendly gaming environment.
Contact contactus@everestaffiliates.com
www.everestaffiliates.com
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Efe Toprak Affiliate Director efe.toprak@commissionlounge. com www.commissionlounge.com
Up to 50% commission
Premium brands
Excellent marketing tools No negative carry over
Casino Affiliate Programs
iGamefriends.com
www.intertops.eu/casino
GuruRevenue.com
GURU REVENUE .COM
iGamefriends.com offers you a full-service casino opportunity that caters for international markets and players of all levels from beginners to high rollers. We administrate success brands such as: 24hPoker.com, iGame.com, Pokerihuone.com, Casinohuone. com and Bingohuone.com. You´ll get juicy commission on revenues generated by your players, and by partnering up with us you will be earning from day one! Contact: iGame Ltd
features more than 300 instant-
GuruRevenue.com is a new
play and download games. These
affiliate program offering the
include the biggest progressive
most generous commission
jackpots available online for U.S.
schemes in the online gaming
players and more bonus promotions
market. GuruRevenue promotes
than ever! The Intertops Affiliate
the Guruplay.com live dealer
Program guarantees commission for a lifetime: Trusted since 1983 and online since 1996, Intertops is renowned throughout the industry for supporting its affiliate partners at all times.
casino, NetEnt casino and OnGame poker room and offers a 30% minimum lifetime revenue share with 50% to all new affiliates for the first 3 months of the partnership and a 10% share
The Firs, 6 George Borg Olivier Street Sliema, Malta E: affiliates@igame.com.mt
For more info about Intertops and its
www.igamefriends.com
affiliate@intertops.eu
on all sub-affiliate earnings.
Affiliate Program please visit www. intertops.eu/affiliate or contact the
The GuruRevenue affiliate
Affiliate Management at
program uses the leading Income Access admin management system and offers
iGame.com
Gambling Affiliation
a wide range of free marketing tools including flash, editorial and xml feeds for up to date and . CO M
effective promotions. GuruPlay also offers regular and exclusive casino and poker promotions and
www.gambling-affiliation.com is the leading independent affiliate network specialized in Sportsbook, Poker and Casino affiliate campaigns. Working with more than 50 of the most well-known brands from the gaming industry, Gambling Affiliation recruits on a monthly basis thousands of depositing players for its clients. More than 50,000 websites from all over the world are part of our network. Contact: Antoine Szczot (CEO) Gambling Affiliation, 120, Level 4, The Strand, Gzira, GZR1027 Malta T: +356 21 311213 E: ceo@gambling-affiliation.com
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• iGB Affiliate Directory 2012
iGame.com is a new brand from the company owning 24hPoker, providing the absolutely latest casino, bingo, poker and sportsbetting software for that ultimate gaming experience! iGame Casino introduces you to first-class casino entertainment, and our partners include NetEnt, IGT and Relax Gaming. Partner up with us to get your share! Contact: iGame Ltd
The Firs, 6 George Borg Olivier Street Sliema, Malta E: affiliates@igame.com.mt
www.igame.com
bonus codes tailored towards affiliates to ensure they can stay ahead of the rest. Sign up to the GuruRevenue. com affiliate program today to maximise your earning potential @ www.gururevenue.com. Address: Guru Gaming Limited Office Suite 2, Susan Court Block A Triq L-Abate Rigord Ta’Xbiex, Malta
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Casino Affiliate Programs
Paddy Power Casino
Paddy Power Casino re-launched in October 2011 with a brand new website and playtech software. 200+ games, bigger promotions and a brand new loyalty programme are just some of the results of the re-launch. For affiliates it has meant brand new creative as well as landing page segmentation reducing bounce rate and increasing sign ups. A new comprehensive CRM system has been implemented to increase conversion and player value. The Paddy reporting suite means affiliates can view impressions, clicks; sign ups, real money player stats and much more anytime so creative and content can be optimised to ensure the highest earnings possible. Licensed in Alderney and awarded a Gamcare certificate, Paddy Power Casino remains a brand that can be trusted. Paddy’s affiliates benefit from timely commission payments, a dedicated casino affiliate manager and until the end of the year bumper commissions of 75% Rev Share Or $1000 CPA. Join www.paddypartners. com today to avail of this great offer. Contact: Catriona Devlin E: cdevlin@paddypower.com
www.paddypower.com
88
• iGB Affiliate Directory 2012
Referback Affiliates
Mybet
MyBet Casino and Games offers a wide range of Slot Machines, Table Games and a Live Casino. Great
Referback has been paying affiliates since 1999.
player promotions, a VIP service and
Sign up with this top casino, mobile, bingo and poker affiliate program and enjoy 40% commission in your first two months and 60% commission in your third month as a new affiliate.
it attractive for casual players and
Plus, when you quote code: IGB2012 we’ll reward you with an extra $15 for every unique casino player you bring in. Referback is committed to you and promises lifetime revenue, payments on positive netwin only, monthly performance incentives and world-class affiliate managers. What’s more, our brands enjoy great conversion rates, are backed by TV campaigns & offer global reach, multiple languages & currencies, 24/7 support and fantastic retention promotions designed to keep your players in the house for longer. If you have any special campaigns you’d like to run, contact us – we’d love to discuss it with you.
the recently introduced single wallet system for our Games platform make high rollers.
Your advantages: • Standard revenue share up to 50% • NO negative carry over • Great marketing tools • Extensive reports • Personal support For more information please go to: http://partners.mybet.com/
Betin
Join Betin Affiliates today and earn up to 35% commission for the lifetime of your customers with no negative carryover! With more than 100 instant-play and exclusive in-house games, Betin constantly strives to offer the most innovative next generation betting products. All new affiliates will receive 50% Net Revenue Share on all products for the first three months! Please contact our dedicated affiliate team for the detailed conditions on this offer. Contact: Antonia Georgiou
E: storml@referbackaffiliates.com twitter: @referback
T: +44 (0) 7887 638 636 E: antonia@betin.com affiliates@betin.com
www.referback.com
http://affiliates.betin.com
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Casino Affiliate Programs
Paddy Power Casino
Paddy Power Casino re-launched in October 2011 with a brand new website and Playtech software. With over 200 games to choose from across Slots, Roulette and Blackjack and featuring the popular branded games like Fantastic Four, King Kong, Frankie Dettori and Rocky etc players really are spoiled for choice. New players get a £/Ð5 no deposit plus up to £200 match deposit when they join. There are now bigger and better promotions with upfront bonusing and a seamless wallet for convenience. A brand new loyalty programme has been introduced where players are rewarded every time they play. As players play they move up through the levels towards VIP. The higher up the levels they go the more cash their points are worth and the more benefits they enjoy. Paddy Power Casino have over 40 progressive jackpots, as well as quick pay outs and 24/7 support. For affiliates it has meant brand new creative as well as landing page segmentation reducing bounce rate and increasing sign ups. A
Roxy Affiliates
Open for business nearly 10 years, Roxy Affiliates offer gaming affiliates generous commission plans with full affiliate support in multiple languages. Their casino brands are well established with a fantastic reputation, and coupled with a first class retention and acquisition team, affiliates can expect results and generous monthly earnings. Roxy Affiliates offer a personalised service and are always willing to take the extra step to achieve greatness and they hereby invite you to enjoy this success along side them so don’t miss out – sign up today!
Contact E: support@roxyaffiliates.com T: +44 207 307 5619 www.roxyaffiliates.com
Victor Chandler
new comprehensive CRM system has been implemented to increase conversion and player value. Our reporting suite means affiliates can view impressions, clicks; sign ups, real money player stats and much more anytime so creative can be optimised to ensure the highest earnings possible. Regular newsletters are sent to ensure that affiliates a kept up-to-date on the best new promotions and current casino news which of course means fresh content and more clicks. Licensed in Alderney and awarded a Gamcare certificate, Paddy Power Casino remains a brand that can be trusted. Paddy’s affiliates benefit from timely commission payments, a dedicated casino affiliate manager and until the end of the year bumper commissions of 75% Rev Share Or $1000 CPA. Join www.paddypartners.com today to avail of this great offer.
Contact: Catriona Devlin
www.paddypower.com
• iGB Affiliate Directory 2012
They offer an excellent welcome bonus for your players and their affiliate programme is second to none with the flexibility to tailor promotions to different Casino affiliates. Sign up today to take advantage of their competitive commission rates www.victorsaffiliates.com
E: cdevlin@paddypower.com
90
Victor Chandler Casino provides an impressive selection of games and slots with no need to download. Their Live Casino allows you to play Online Blackjack, Roulette or Baccarat in a live casino environment.
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Contact E: affiliates@vcint.com
Casino Affiliate Programs
StarGames Affiliate
Stan James Casino
Slotland Affiliates
StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion! StarGames Affiliate processes your payments twice a month. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the best individual support. Become our partner and sign up to stargamesaffiliate.com! Contact Andrew Valenzia T: +356 2546 6697 E: partner@stargames.com
www.iGBAffiliate.com
Casino and Games customers at StanJames.com receive a £100 Welcome Bonus, followed by access to industry-leading casino and games products supplied by the likes of Net Ent, Chartwell and Realistic. Casino and Games customers at StanJames.com have well over 200 games to play meaning there’s something for all tastes, ranging from the most popular video slots through to more traditional table games.
Slotland Affiliates was founded in 1998 and offers a great opportunity to earn money while promoting reputable casino brands!
Slotland & Win A Day Casino offer an increasing range of unique games
We extend player lifetime value though a combination of excellent customer service and even better promotions, including regular moneyback deals and a popular Casino VIP reward programme. Let’s face it: the longer our customers play, the better it is for you. At StanJames.com we aim to make betting and gaming simple and easy for our customers. That philosophy extends to our affiliate partners too. As a StanJames.com Casino Affiliate, you will be delivered a first-class Casino Affiliate programme with the following great features:
available on a variety of platforms
- Up to 35% revenue share for the lifetime of the customer - Prompt commission payments - Dedicated account managers - Accurate, up to date statistics and tracking - Excellent conversion and retention rates - You earn commission across all products
carryover and truly fast payments
StanJames.com are one of the biggest, well-known and trusted names in the betting and gaming world. We’ve been around since 1973, so when we speak you’re listening to nearly forty years worth of experience.Find out more about the StanJames.com Affiliate programme now by visiting:
www.StanJamesaffiliates.com E: affiliates@stanjames.com T: +44 (0) 20 7257 8450
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such as PC, iPad or mobile phones. With exclusive promotions, great bonus offers and top-notch customer support you get a perfect formula for an ultimate player experience!
As an affiliate you have a choice of Gross Revenue Share up to 35% or Net Revenue Share up to 50%. You will benefit from no negative as all payments are sent on the 1st business day of every month. Our affiliate program guarantees lifetime earnings and provides you with all the tools you may need. A dedicated Affiliate Team is ready to help you maximize your efforts!
Join Slotland Affiliates and start earning today!
Contact: E: affiliates@slotlandaffiliates.com www.slotlandaffiliates.com
iGB Affiliate Directory 2012 •
91
Casino Affiliate Programs
Virgin Casino Affiliates
Dublinbet Affiliates
Multi-award-winning affiliate program. Signup today and find out why!
Dublinbet Affiliates is the affiliate program for Dublinbet.com – the first real live casino online.
•50% revshare for first two months •35% true cross-product commission rate as standard •Earn wherever your players go: VIRGIN CASINO, Mobile, Virgin Bingo, Virgin Poker! •Flexible custom commission models (revenue-share, CPA, Hybrid…) •65% + average cash conversion rates •No negative carryovers •Early, regular and automated commission payments •Granular, intuitive and stable reporting system Get in touch to find out more. W: www.virgingames.com/affiliates E: affiliates@virgincasino.com P: +44208 2371 532
Using our Distance Gaming™ technology, we deliver a trusted, multi-lingual gaming experience. Our LIVE games are streamed direct from the Fitzwilliam Casino & Card Club in Dublin. Why join us: • Earn up to 40% of net casino revenue • No negative rollover • Prompt payments • Lifetime revenues • Multi-tiered program • Dedicated Affiliate Manager Contact: Paul Derwin, Affiliate Manager
Dublinbet, Les Hamelins, Rue de Catillons, Guernsey, Channel Isles, GY7 9HF, UK T: +44 (0) 141 314 3524 E: paul@dublinbet.com Skype: paul.derwin www.dublinbetaffiliates.com
Casino770
Caesars Casino
Few casino brands have the might of a real Las Vegas casino on their side and CAESARS Casino also has an impressive history behind them.
Casino770.be, the Belgian arm of Casino770, is an online gambling site with over 10 years of experience and is partnered with the Casino de Spa, the oldest casino in the world.
Market-ace is delighted to provide this affiliate program which benefits from a brand which is synonymous with casino entertainment. This lucrative partnership is the smart choice for affiliates looking to add a prestigious casino name to their portfolio Contact David Volovici – Affiliate Manager T: +44 (0) 207 4788 178 E: affiliates@market-ace.com www.market-ace.com
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Casino770 is one of the premier online casino operators in Europe and the first legal online casino in Belgium, in accordance with new gambling legislation. Market: BE Contact: Enquiries: admin@livepartners.com Sales: david@livepartners.com
Sponsored by
Mr Green
Mr Green Ltd was established in 2008 and is based in Malta. The idea behind Mr Green was to create a user-friendly and fun website that is truly entertaining. In 2008, 2009 and 2010 Mr Green was listed as Best Online Casino Site by InternetWorld magazine, and a new and improved site was launched in October 2011. Almost 200 videoslot games are available from NetEnt, Betsoft and IGT. New games are added every couple of weeks. No download is required and you use one casino account for all games. Mr Green is available in English, Swedish, Finnish, Norwegian and German and account holders can play with their local currency and experience the site in their native language. The affiliate program, Mr Affiliate, had a re-launch with integration of NetRefer in September 2011. With a flexible commission model and generous offers, Mr Affiliate is a true inspiring and profitable brand to market. Welcome! Contact Mr Green Office 103, Suite A Dolphin Court A, Embassy Way Ta’Xbiex XBX 1071 MALTA Pernilla Rutgersson Affiliate Director M: +46 (0)708 187667 E: affiliates@mrgreen.com www.mrgreen.com www.mraffiliate.com
Casino Affiliate Programs
Euro Partners Affiliates
Our Services Euro Partners is the world’s leading e-gaming affiliate program with over 70,000 affiliates, and the largest vendor for Playtech licensees worldwide. By choosing to work with Euro Partners’, you benefit from the unparalleled experience and service of our account management team, a full suite of localized marketing materials and competitive commission rates. At Euro Partners we keep a small affiliate-to-manager ratio in order to provide our partners with personal and professional service. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence. Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech products across multiple verticals in most of today’s major online gambling markets. Our flagship Titan gaming brands include Titan Casino, Titan Poker and Titan Bet, all operating on a single-wallet cashier. Other notable brands include Casino Tropez and Europa Casino. Contact: Robin Becker E: robecker@europartners.com T: 0 800 066 4322 ext. 2637
www.iGBAffiliate.com
888 offers U big brands that are widely recognized locally and internationally. With our affiliate program: uffiliate, you’ll be allied with major global brands that attract millions of players.
pachinko
888.com, the online gaming pachinko
Gala Coral Affiliates
The Gala Coral Casino Affiliate Program offers affiliates a fresh blend of UK casino brands including Gala Casinos and Gala Bingo Slots. Gala Coral enjoys huge brand recognition across UK and offers customers value for money; a secure gaming platform with market-leading customer bonuses and frequent new games releases. GCAffiliates’ prompt affiliate support helps to turn your traffic in to earnings and with customised campaigns and commission structures, we will make the most of your conversions. For more information email: gcaffiliates@galacoral.com or visit: http//wGCAffiliates.galacoral.com
.com
ComeOn!
ComeOn boasts a casino with over 240 games. Uniquely positioned on the CAKE poker network using an EU License allows our players to access tax free winnings. Our sportsbook offers a huge array of markets including live betting.
pioneer and market leader since 1997, is listed on the London Stock Exchange (LSE: 888). Offering some of the most prestigious brands in the industry 888.com consistently drive a high demand of traffic to all of their sites. Contact: Anat Avrahami E: Anat.Avrahami@888holdings.com
Sponsored by
Our affiliate program is called /earn, located at www.comeon.com/earn. /earn uses the NetRefer reporting tools, deemed to be the best in the industry, enabling ComeOn to drive our affiliates business forward.
Our Contact details… Email: earn@comeon.com Visit gaming website: https://www.comeon.com Visit affiliate website: https://www.comeon.com/earn
iGB Affiliate Directory 2012 •
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Events
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Sponsored by
Events
iGamingCalendar.com
Fire & Ice
Since 2002, Fire&Ice is the most anticipated annual networking party in the iGaming social calendar held on the last Wednesday of each January.
iGamingCalendar.com is a free, simplified online directory listing ALL iGaming, Landbased Gambling, Lottery conferences, tradeshows, socials, seminars worldwide covering Affiliate, Casino, Lottery, Bingo, Sports betting, Poker, Legal subjects. Visit the site to receive biweekly event updates and to add any business event directly to your personal calendar. www.igamingcalendar.com Contact: iGaming Calendar c/o Lyceum Media E: info@lyceummedia.com T: +44 (0) 20 8123 7184
www.iGBAffiliate.com
Produced by PR specialists Lyceum Media, Fire&Ice is for the industry and completely supported by the industry. Sponsorship and support plays the most important role in this event each year. If you’re interested in getting involved in the most decadent party of the year in iGaming contact us. Video & Pictures of previous events at: www.fireandiceparty.com Contact: Jodie Thind Lyceum Media E: Jodie@lyceummedia.com T: +44 (0) 20 8123 7184
Sponsored by
Poker in the Park
With over 20,000 annual attendees, Poker in the Park is Europe’s largest consumer poker fair. Held in London’s iconic Leicester Square, Poker in the Park attracts poker players of all levels to see the latest in poker gadgetry, play in the dozens of live poker events and interact live with the brands they normally only see online. Poker in the Park is not only a showcase for your brand, but the largest live instant player acquisition opportunity in Europe. For sponsorship opportunities get in touch with us. www.pokerinthepark.com Contact: Ed Whittington T: +44 (0) 207 583 9242 E: ed.whittington@ lyceumpublishing.com
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Financial Services
Financial Services SECTION SPONSOR
AffEurope Finance Brands AffEurope is the leading program for the modern affiliate. With a portfolio covering Gaming and Finance, it’s your one-stop-shop to maximize your traffic and increase your revenue. Alongside our already hugely successful Gaming brands, AffEurope introduced Finance Brands to the AffEurope Portfolio in 2010. With Binary Options, you have the unique opportunity to promote our brands to clients worldwide. Make the most of your traffic that would be otherwise unsuitable for gaming. Our Binary Options products, Optionbit and OptionXP are already trusted brands and among the market leaders to traders Worldwide. These revolutionary binary options platforms offer traders a completely unique and exclusive way of trading and our extremely appealing welcome offers and regular promotions keep our conversion and retention rates at a constant high. Traders worldwide can earn fast, quick profits. With AffEurope, you can too. Our generous comprehensive commission schemes and your own dedicated account manager ensure you are getting the maximum potential and profit from your traffic. Become part of the financial phenomenon that is boosting our affiliates profits like never before. Contact affiliates@affeurope.com to start earning today.
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Sponsored by
Check out our gaming brands on page 77
MAXIMIZE YOUR TRAFFIC w w w.affeurope.com
l
affiliates@affeurope.com
Binary Betting Maximize your revenue potential Financial trading platforms have got the affiliate world buzzing. Simon White, Director at AffEurope, gives us the low down on binary betting. The future is here and it would be foolish not to grab a piece of the action whilst it’s sizzling hot. Binary betting has been taking the online world by storm since its arrival in 2010. As new as it still is, this financial phenomenon has caught on like wild fire, appealing to an enormous audience worldwide with its simplicity, high profitability and online accessibility all proving to be massive hits. Binary betting combines the buzz of action from sportsbetting, the skill and strategy of poker and the simplicity and fun of the casino. There is no big outlay, no big risk, and pretty decent margins. Binary betting sees a trader able to place a wager on stocks, commodities, forex pairs or future indices. The trader then simply makes a prediction on whether the current price will move higher (a Call option) or lower (a Put option) than the original price at the time of the wager within a pre-determined time-frame. If the trade expires in-the-money (in the correctly predicted direction, even just by 0.0001) then the trader profits up to 181%. If the trade expires out-of-the-money, the trader will lose no more than their original investment.
is the very short and sweet expiry times of the options, most commonly traded in 30 minute and 1 hour time slots. The name of this game is fast and rewarding profits. Traders can open multiple trades on the platform for multiple expiry times, making their trading experience even more customized and enjoyable. Growth has been excellent – in fact, it could be argued that binary betting is no longer a niche or a cute add-on. It is fast becoming a regular part of the betting product suite, with the figures certainly backing this up. From an affiliate perspective, binary betting looks like a no-brainer. It appeals across the board to all types of gamers – and market trends observed at AffEurope certainly show this to be the case.
The cross-sell We are seeing enormous numbers of casino and poker players move over to binary options. The skill element attracts the poker players, whilst the simplicity and quick-fire buzz of the product means it is also a natural destination for casino gamers. Cross-selling these players over to binary brands really couldn’t be easier.
Traffic A hugely advantageous factor of binary betting
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In terms of keywords, binary betting also has
Sponsored by
Financial Services
a strong upside. With search engines unhappy about the use of casino affiliates on ‘make money’ keywords, financial betting terms i.e. binary options, are now filling most positions across search engines for those inputted words. This same traffic (which brought in tens of thousands of casino players up until just over a year ago) is now bringing in players to binary options, but with a very different customer profile to the low-value customer who was typically getting pulled in. In binary betting, these have generated good player value and high quality players. We live in remarkable economic times, when events around the world dominate the front pages on a regular basis. There are millions of people who take an enormous interest in stocks and shares, reading publications such as the Economist and watching Bloomberg News. There is massive scope for the gaming industry to feed off this wide open door of opportunity.
most networks including tradologic.com, who provide the software used for OptionBit and OptionXP - AffEurope’s renowned Binary Options Brands. Affiliates yet to get involved have absolutely no time to lose. In the same way that they added casino tabs to their poker sites, and poker was added to casino sites, binary betting is a must-have for all affiliates, whatever your core product is. Pushing the cross-sell from casino, poker and sports is a no-brainer with the future certainly looking profitable for affiliates who partner up with this financial whizz that continues to shape the future of online betting worldwide. Binary betting – it’s a no brainer.
A bright future?
Affiliate programs
The future indeed looks very bright for the binary options market. The gaming industry is forever battling a changing legal situation and in time, online casinos could become an endangered species. With France and the United States already having closed their doors, Italy, Spain and many other countries are rumored to be following suit. Binary betting is ready to step up to fill the void. There are no issues legally with the French, and the market is currently accepting US players to
The top affiliate program within the binary option world is emphatically that of AffEurope. Having promoted binary option brands Optionbit and OptionXP since the start of the Binary Option industry, AffEurope has consistently shown high conversion and player retention numbers.
www.iGBAffiliate.com
Sponsored by
For more information about converting your traffic to Binary Options, email affiliates@affeurope.com
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Financial Solutions Services
Plus500
Plu500 - is an easy to use yet powerful trading platform for leveraged CFD trading in Forex, stocks, indices, ETFs and commodities. Available in 33 different languages and in a variety of versions: PC, web, iPhone, iPad, and other mobile phones.
500Affiliates, the Plus500 affiliate program, is the best
London Capital Group
Forex Affiliate
London Capital Group is one of the UK’s leading financial services companies specialising in online trading services for private, professional and institutional customers. We provide derivative products to retail customers and professional traders and offer market leading foreign exchange and broking services to institutional and professional clients. We also help some of the world’s most trusted brands to grow their business with tailor-made trading solutions.
What is Forex Affiliate? Forex Affiliate is one of the longest running and most successful financial affiliate programmes worldwide and is free to join. Since 2003 we’ve paid out millions of dollars in commissions to our affiliates and introducing brokers simply for bringing clients to easy-forex®.
www.Plus500.com
Our White Label products give partners a route to the market that removes the need for investment in technology and infrastructure and provides a seamless customer experience under their own. Brand LCG builds long-term relationships with customers and business partners by offering the most competitive prices and Providing unmatched level of service to. By constantly investing in new technologies and new products we make online trading as fast, efficient and as profitable as it can be.
Contact:
Contact: T: +44 (0)20 7456 7000
affiliate program at the field of online trading, offering the highest CPA on the market, great conversion rates, wide variety of marketing tools and a personal relationship with its partners.
www.500affiliates.com
E: affiliates@plus500.com IM: affiliates@plus500.com
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E: partnerships@londoncapitalgroup.com
www.londoncapitalgroup.com
Sponsored by
easy-forex is a pioneer online currency trading group that was founded in 2003 and has revolutionised currency trading in 160 countries ever since. They brought foreign exchange trading to the global retail market by lowering the cost of entry to just $25. With one easy-forex account, traders can trade currencies and commodities using web, desktop or mobile platforms from any location in the world. easy-forex operates under strict regulatory conditions and is licensed in the US, Europe and Australia. Why join us? • CPA starting at $250 for each trader you refer • On-going revenue share • High conversion rates • Prompt payment of commissions
Contact: E: info@forex-affiliate.com www.forex-affiliate.com
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bet365 AFFILIATES BELIEVE IN SUCCESS bet365affiliates.com www.gambleaware.co.uk
Reach your goals FASTEST paying company in the business EXCELLENT back office reporting tool TOP level support from our affiliate team EXCLUSIVE affiliate promos PROFESSIONAL creative team GREAT conversion
Photo: Toby Maudsley
www.nordicbetpartners.com
Payment Solutions
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Sponsored by
Payment Solutions
European Merchant Services
ALGOCHARGE
AlgoCharge specializes in startups and small companies, giving you the chance to jump start your business and process payments quickly and securely, regardless of your size or if you have ever processed online payments before.
▼
Process global payments in as little as 48 hours
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Receive a personalized descriptor -significantly reducing chargebacks
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Process over 30 local and global credit cards, 200+ banks and alternative payment methods in multi-currency
▼
Full fraud prevention and risk management
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Simple integration and complete back-office
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Payout solutions including reloadable credit cards, bank transfers
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Profit from the highest security and top shelf advantages AlgoCharge has to offer, including:
PCI DSS compliance
White label providers- advance your business model by offering a pre-integrated platform –and get kickbacks regardless. Affiliates- Profit from your referrals with the AlgoCharge Affiliation Program- contact us for more details Contact: Zisa LeVine VP of Marketing and Sales T: +35-722-030453 (EXT 3) E: zisal@algocharge.com
European Merchant Services (EMS), Your payment specialist. EMS is a European card acquirer specialised in Card-not-Present transactions and online gaming in particular. With a European acquiring license we can serve our customers in 11 countries today and we continue to expand our scope. EMS is your strong online gaming partner; • Card acquirer for MasterCard, VISA, Maestro, VISA Debit and Diners/Discover) • Multi currency processing (150 authorisation and 11 settlement currencies) • Single MID for all card types and settlement currencies • CFT’s for VISA and MasterCard • All gaming PSP’s supported • Business Intelligence: processing details (auths, settlement, CFT’s, chargebacks) and approval rates (with and without 3D) etc EMS has a customer services department specially focused on online gaming; • Inhouse chargeback handling • Fraud reporting & advice • Online reporting • Multi-currency support • Customer marketing support • and a lot of online gaming experience Some references; • Pokerstars • Party Gaming • Bet24 • Scandic Bookmakers • Betsafe • Neogames Contact European Merchant Services Wisselwerking 58 1112 XS Diemen The Netherlands E: internationalsales@emscard.com T: +31 20 660 3040
www.algocharge.com
www.iGBAffiliate.com
www.emscard.com
Sponsored by
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Payment Solutions
Wirecard
THE INTERCASH PREPAID CARD
Wirecard AG is one of the leading international providers of electronic payment and risk management solutions. Worldwide, Wirecard supports over 12,000 companies from many and various industry segments in automating their payment processes and minimizing cases of default. Wirecard Bank AG is a Principal Member of VISA, MasterCard and JCB and operates as a credit card acquirer in 69 countries, with over 100 transaction currencies and 15 payout currencies.
DESIGNED FOR AFFILIATE PAYMENTS
Contact Wirecard Technologies AG Einsteinring 35, 85609 Aschheim Germany T:+49 (0) 89 / 4424 1400 www.wirecard.com
Payment Solutions
Affiliates can now: Receive funds from any participating site directly onto a personalized prepaid card Access funds instantly at 29 million MasterCard® locations worldwide Transfer funds between cards via the Card2Card feature prepaid@intercash.com +44 203 051 6274 www.intercash.com
Endeavour Secure Payment Gateway, your solution provider for online payments.
Follow us on Twitter
@intercash
Offering a truly global network of banks, matching the bank to your needs. Fraud Protection, 3DSecure, Multi-Lingual, Multi-Currency, fast settlements and an experienced team ensures the success of your business. Specific support for online gambling, including payout of winnings. Higher Transaction Success rates and higher detection of fraud in one complete payment management system. www.cardpaydirect.com
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Our cards are issued by Banque Invik, pursuant to a licence by MasterCard® International Incorporated. MasterCard® is a registered trademark of MasterCard® International Incorporated.
Sponsored by
NETELLER
Trusted by merchants and consumers alike, our financial services span more than 180 countries and across 18 currencies. For Affiliates: • Earn TWICE from your existing player promotions! • Lifetime revenue share - NO CAPS on earnings • Access your money with Net+ prepaid card For Business: • Local payment options • Affiliate payments • Extended global reach • Fraud reduction • Simple integration NETELLER is a brand of Optimal Payments™ Plc. Visit the Optimal Payments site for more information. Contact: E: affiliate@neteller.com www.neteller.com
0903-6143 A5HappyAd_SportsBus:EntroPay Happy Ad 10/30/09 11:13 AM Page 1
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Pay them instantly with EntroPay EntroPay lets you pay affiliates instantly anywhere in the world – without costing you the world. Our solution means your affiliate will receive their payment in real-time, inspiring brand loyalty among your affiliates and ultimately more sales for you. To learn how to turn the challenge of paying affiliates into a competitive advantage, please email us for more information at sales@entropay.com. www.entropay.com
Simple. Instant. Global.
Poker Affiliate Programs SECTION SPONSOR
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InterPoker and InterPartners Both InterPartners and its brands share a long history of customer satisfaction, industry excellence and innovation. Keeping in step with advances in igaming the InterPartners affiliate program has always made sure it is on top. So much of what InterPartners do is driven by a desire to help affiliates thrive, in the same way InterPoker, InterCasino and VIP Casino are all about making sure the players get exactly what they want.
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Chris Vaughan
MA and cas
support@interpartners.com +356 2276 3202 www.interpartners.com
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Sponsored by
A5_iGB
H H H H H H H H H H HH H H
H HH H H H H H H H H H H H
YEARS
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C O M M I S S I O N PA I D O U T HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
AFFILIATES PAID HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
50% C O M M I S S I O N
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MAKE MORE MONEY! With InterPartners you can. Join our affiliate program and enjoy a generous revenue share of up to 50%, promoting the leading online casino & poker brands. Contact us at support@interpartners.com to find out more! HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
A5_iGBInterPartners_70M AD_v2.indd 1
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Poker Affiliate Programs
InterPoker InterPartners are proud to have InterPoker as its poker brand. Many poker portals have listed InterPoker since their inception, and they are still promoting the brand ten years later. This is largely because InterPartners are able to provide affiliates with constantly updated creative, and have always gone the extra mile in ensuring an affiliate’s players are getting more than what they expect. With such a huge selection of offers, incentives and promotions to choose from at InterPoker, affiliates also know that they will never be at a loss for something fresh to promote. InterPoker is renowned for giving its promotions a twist, whether it be the exclusive Platinum Poker Tour or a flight in a F16 Jet, the value is always there. The site was launched in 2002 on the
Players can deposit funds in £, $ and €, and the software is offered in English and German, with the client also available in Danish. For affiliates there is a portfolio of different language landing pages so that they can target players from other countries, making it easier for affiliates around the world to promote the brand in different languages. Poker variants include Texas Hold ‘em, 7 Card Stud and Omaha, the most popular games. These are available at fixed, pot or no limit tables at every different stake. The software can be downloaded to the player’s PC within minutes. Or, for MAC and Linux users, players can get the Flash version and won’t have to download. InterPoker recognizes the need to provide
Cryptologic network and since then has served millions of devoted fans who flock to this poker room to enjoy its quality software and great games. InterPoker is now part of the thriving Boss Media network. With real
players with safe and convenient banking and therefore supports a number of trustworthy payment methods to suit players from around the world.
players at its helm everything is geared toward the player and player retention is at the
The tournament schedule, from freerolls,
heart of InterPoker. It offers the best loyalty
satellites to major live events and massive
program available online. Being a VIP player
guaranteed tournaments, has become one
at InterPoker means you not only get monthly
of the highlights on many poker players’
exclusive freerolls up to €5000, they also get
calendars, and Sunday’s €50k GTD is a fixture
the chance to go around the world with Team
in the Sunday Majors. That’s not all…InterPoker
InterPoker as part of the Platinum Poker Tour,
offers a 200% welcome bonus up to €1000 and
an InterPoker exclusive.
a €1000 Freeroll to all new players.
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Sponsored by
Poker Affiliate Programs
Interpartners
CPA and Revenue will help bring players, the
With affiliates and online marketers always
InterPartners team will discuss exactly what
in mind, InterPartners has a passion for
they think will work.
understanding, analyzing and explaining what is going on in the world of internet marketing,
InterPartners consists of experts in different
from SEO, PPC, Google developments and
fields, from digital marketing, advertising,
more. The InterPartners blog has become a
content and SEO to CRM, data-analysis and
hub for affiliates to come and get the latest
brand placement. Each of the team can help
news on Search Engines, affiliate marketing, as
an affiliate grow, whether they are just starting
well as general poker and casino news.
out or a Super Affiliate, there is something the team can help you with.
As the online gaming landscape changes InterPartners makes sure it keeps ahead.
Having such strong brands, engaged and
Creative materials, from animated banners to
knowledgeable affiliate managers, and all the
logos, are always designed to communicate
tools you need makes your success easier.
as much as possible to players. Landing pages have been created so that all affiliates, targeting every market, are able to promote the Inter brands. And with a strong desire to accommodate all affiliates, affiliates can request new landing pages and banners which will fit in well with their site and help convert traffic. RSS feeds are also available, as well as
Chris Vaughan support@interpartners.com +356 2276 3202 www.interpartners.com
new content released weekly for affiliates to use and rewrite as they wish. Commission structure at InterPartners is competitive, with Revenue shares working up to 50% and CPAs tailor-made to the requirements of any given affiliate. As with everything else, InterPartners likes to make the program for the affiliate, so if an affiliate thinks a hybrid of
www.iGBAffiliate.com
Sponsored by
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Poker Affiliate Programs
Dafabet Poker
Betfair
Betfair Poker launched in May 2004 and is now part of the OnGame Network, offering high-quality graphics and a first-class poker experience. Customers can enjoy a wide range of game types and tournament options with bigger and more exciting prize pools.
Affiliates United
Affiliates United is the online gambling industry’s most reputable brand. Powered by Hill Online, we boast quality products across Casino, Sports, Poker, Bingo and more. Our affiliate marketing system offers real-time stats, cutting-edge marketing tools, multiple payment options, personal account managers and 24/7, multi-lingual support. Affiliates United is the only brand guaranteeing consistently high player retention, meaning our affiliates continually maximise their earnings. Join Affiliates United today www.affutd.com
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Betfair Poker offers an excellent welcome bonus to all new players, and existing customers can gain Player Points as part of the Betfair Loyalty Scheme that is designed to suit the many levels of online poker player; from the first-timer right through to poker professionals.In addition customer support is available 24/7 and the Betfair Poker helpdesk can be contacted by email, an online form, phone, or in writing, and is manned 24/7 by English speaking staff. Betfair offer a truly international poker experience with players joining the tables from around the world. With the fantastic bonuses and superb player usability, Betfair Poker is an excellent choice for any player looking for a great game of poker. Contact E: pokeraffiliates@betfair.com www.betfairaffiliates.com www.betfair.com
Sponsored by
bet365
bet365 provides a first class Poker experience with 1,000’s of possible opponents at the world’s busiest Poker network. There are plenty of regular promotions including Premium Cash Ladder and Jackpot Sit & Gos. Each week there’s a selection of top events with massive prize-pools. No matter the size of a player’s bankroll, bet365 offer the opportunity to play in the biggest tournaments simply by entering their superb satellites. Players can download bet365PokerPal which presents all the facts and figures they need at the table and even offers advice on how to bet. Poker at bet365 offers an unbeatable Initial Bonus for new players where they can earn a fantastic 200% Match Up Bonus. Players are sure to choose Poker at bet365 for the great bonuses, the Premium Tables or purely for the fun of it. contact: E: Alex.Carr@bet365.com E: James.Woods@bet365.com www.bet365.com
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bet365 POKER AFFILIATES GET A GREAT DEAL bet365affiliates.com www.gambleaware.co.uk
Poker
PKR.com
Launched in 2006, PKR uses next generation video game technology to create a truly a one-of-a-kind online poker experience. It’s as close as you can get to playing live poker on your PC. Create an incredibly realistic, 100% unique avatar that reflects your personality and playing style. Enter one of our richly rendered 3D environments and use our unique ‘emote control’ technology to pick up tells and fake out opponents. PKR’s innovative affiliate programme has enjoyed similar success with thousands sharing our incredible growth. PKR’s affiliate site has text links, banners, offline codes, feeds, and many more tools to equip affiliates with everything they need to promote our truly unique offering. PKR Affiliates can promote PKR’s Poker, Casino, both a 3D and 2D casino, Sports book, Deal or No Deal. Contact; PKR.com The Forum 74-80 Camden St London, NW1 0EG T: +44 270 874 5311 E: affiliates@pkr.com Affiliates.pkr.com Facebook.com/pkraffiliates Twitter.com/pkraffiliates
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Bets10
Bets10 has about half a million player base and this offers the affiliates a well known brand to promote. The brand sells itself which reveals the fact by the CTR levels. Bets10 offers a wide range of first-class online gambling products and games in a safe and user-friendly gaming environment. As a part of the Realm Brands, Bets10 has a large variety of payment options and is certified according to the latest rules of Mastercard and VISA. At Bets10, each product is continuously developed independently with the goal to fully satisfy its players. At the affiliate side of the business, Realm Brands and Commission Lounge offers a big selection of products, tailored marketing tools, the best service in the business and you can be sure that you will be well looked after. Products: Sportsbook Live Casino Casino Texas Poker Turkish Poker Games Scratch Bingo
CasinoMaxi
CasinoEuro, who has brought casino excitement to online gamblers from all over the world since 2002 is now operating as CasinoMaxi. CasinoMaxi gives you the opportunity to play all the classic casino games without having to wait for downloads. Besides casino games, our multi-player poker rooms offer our guests the possibility to play poker with each other on real time tables. Having one of the best Live Casinos in the market and offering good commission rates, CasinoMaxi is a perfect choice for affiliates. At CasinoMaxi, each product is continuously developed independently with the goal to fully satisfy its players. At the affiliate side of the business, Realm Brands and Commission Lounge offers a big selection of products, tailored marketing tools, the best service in the business and you can be sure that you will be well looked after. Products: Live Casino Casino Turkish Poker
www.bets10.com
www.casinomaxi.com
Efe Toprak Affiliate Director efe.toprak@commissionlounge. com
Efe Toprak Affiliate Director efe.toprak@commissionlounge. com
www.commissionlounge.com
www.commissionlounge.com
Sponsored by
Fast Poker - your fast and furious poker game!
www.iGBAffiliate.com
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Poker Affiliate Programs
GuruRevenue.com
Everest Affiliates
Affiliate Lounge
GURU REVENUE GuruRevenue.com is a new affiliate program offering the most generous commission schemes in the online gaming market. GuruRevenue promotes the Guruplay.com live dealer casino, NetEnt casino and OnGame poker room and offers a 30% minimum lifetime revenue share with 50% to all new affiliates for the first 3 months of the partnership and a 10% share on all sub-affiliate earnings. Sign up to the GuruRevenue.com affiliate program today to maximise your earning potential @ www. gururevenue.com.
Everest Affiliates is a leader in online poker and casino affiliate marketing since 1997. Our advanced program backed by our modern ad serving platform provides affiliates with instant, accurate and reliable reporting, enabling you to gain immediate insight into your activity and efficiently optimize your marketing efforts. A team of dedicated multilingual affiliate managers provide expertise in a variety of local markets, resulting in a unique personal approach which has characterized us for over 10 years.
Affiliate Lounge offers poker for 2 brands spread over 3 different networks which include microgaming, entraction and the Ongame network. The Affiliate Lounge selection of poker products offers something for poker players of all types, with everything from
iGame.com
.COM
iGame.com is a new brand from the company owning 24hPoker, providing the absolutely latest poker, casino, bingo and sportsbetting software for that ultimate gaming experience! Our pride “Fast Poker” means non-stop poker action; the benefits for players and affiliates have never been bigger! Miss Rush Poker? Then make sure to get your share of the Fast Poker action! Contact: iGame Ltd
EverestPoker.com is a highly localized poker room focusing on the European, South American and Japanese markets. Since 2005 it has been one of the most popular and trusted destinations to learn and play poker. EverestPoker.fr provides a unique opportunity to acquire and retain players in the lucrative regulated French market. This combination of strong brands, a trusted affiliate program, and a team of experienced account managers make us an excellent partner to help you grow your business.
The Firs, 6 George Borg Olivier Street Sliema, Malta E: affiliates@igame.com.mt
Contact contactus@everestaffiliates.com
www.igame.com
www.everestaffiliates.com
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Sponsored by
free-rolls and live tournament packages for the recreational players to massive rake races for the more savvy grinders. A great promotional offering each month combined with a strong poker VIP team ensures high value and a long player life time.
For more info www.affiliatelounge.com
Poker Affiliate Programs
iGamefriends.com
Paddy Power Poker
Mybet
.COM
iGamefriends.com offers you a simple, full-service poker opportunity that caters for international markets and players of all levels from beginners to high rollers. We administrate success brands such as: 24hPoker.com, iGame.com, Pokerihuone.com, Casinohuone.com and Bingohuone. com. You´ll get juicy commission on revenues generated by your players. Partner up with us and earn from day one! Contact: iGame Ltd
Paddypowerpoker.com is always
Due to its successful establishment the myBet Poker portal has over
looking for new partners to join
twenty thousand players at peak
our affiliate program and this
hours. It is a part of the fastest growing
is an exciting time to sign up!
and biggest online pokernetwork - the
We can offer affiliates bespoke
ipoker network.
deals based Revenue Share, CPA or a Hybrid deal managed
Your advantages: • Standard revenue share up to 50%
by a dedicated account manager
• Revenue share on ALL products
focused on increasing your
• NO negative carry over
conversions! We continue to
• Great marketing tools • Extensive reports
The Firs, 6 George Borg Olivier Street Sliema, Malta E: affiliates@igame.com.mt
deliver with a range of top affiliates and players alike.
For more information please go to:
www.igamefriends.com
We are offering new players
http://partners.mybet.com/
Interpartners
offers and promotions for
• Personal support
a fantastic sign-up bonus of $2000 up to 200% on top of
Turbo Poker
this all new players can also benefit from an exclusive $500 First Depositors Freeroll! PaddyPowerPoker.com is a InterPartners dedicate themselves to keeping ahead of all the latest developments in SEO, PPC and all areas of internet marketing. The InterPartners blog has become a hub for affiliates to come and find out what’s going on in the world of Search Engines, SEO and developments like Google Panda 2.2. You can also get tips and tricks on PPC and even get free SEO and PPC tools to use.
member of the iPoker network offering Hold’em, Seven-Card
TurboPoker is one of the fastest
Stud Hi, Omaha Hi and Hi-Lo,
growing online poker rooms in
ring games and multi-table tournaments offered. You will find our room is a great place
France. This regulated site is certified by ARJEL, powered by iPoker and edited by Iliad Gaming SAS.
for all player levels. We would love to hear from you!
TurboPoker’s constant offers and
So why not get in touch today?
exciting promotions make this site one of the most attractive for players!
Contact: Barry McCarthy Chris Vaughan +356 2276 3202 support@interpartners.com www.interpartners.com
www.iGBAffiliate.com
E: barry.mccarthy@paddypower.com
Market: FR Contact:
www.paddypower.com
Enquiries: admin@livepartners.com Sales: david@livepartners.com
Sponsored by
iGB Affiliate Directory 2012 •
117
Poker Affiliate Programs
PokerTracker PT4 LOGO CMYK - FOR WHITE BACKGROUND.pdf
1
11/16/11
StarGames Affiliate
Stan James Poker
11:58 AM
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PokerTracker is celebrating ten years as the number one poker analysis software for online players worldwide; users of PokerTracker products show a marked increase in player loyalty and rake yield. PokerTracker 4 is the next generation of the suite of poker software tools used to track a player’s results, analyze and review hands, and provide an immersive playing experience for online players. Provide PokerTracker 4 to your players in conjunction with retention and new customer acquisition programs to increase your return on investment and maintain network loyalty. PokerTracker 4 allows affiliate marketers to create branded hand replayer themes tied to your customer’s software license while empowering your customers to virally market your brand via social networking tools such as Twitter, YouTube, and popular online poker forum communities.
StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion! StarGames Affiliate processes your payments twice a month. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the
PokerTracker is a proud sponsor of Ben Lamb, the 2011 World Series of Poker Player of the Year. Contact: E: media@pokertracker.com
best individual support. Become our partner and sign up to stargamesaffiliate.com! Contact
http://pokertracker.com
Andrew Valenzia
http://facebook.com/pokertracker
T: +356 2546 6697
http://twitter.com/PokerTracker
E: partner@stargames.com
http://pokertracker.com/affiliate
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Sponsored by
Poker customers at StanJames.com receive a $500 Welcome Bonus and an invitation to a New Player Freeroll tournament where they have the chance to win $500 for free. Once in the StanJames.com Poker Room, our customers can take part in a widerange of ongoing promotions, as well as a popular Loyalty Points scheme. StanJames.com Poker customers can also qualify for the most prestigious tournaments in the Poker world too, with regular satellites held for the world’s largest big-money events. As an affiliate of StanJames. com Poker you benefit from a revenue share scheme which pays up to 35%, with commission paid no matter where your referred customer plays. This applies across the whole range of StanJames.com products, be it StanJames.com Poker, Casino or Sportsbook. The StanJames.com Poker Room is part of the Microgaming network which has a reputation for safety and innovation. In addition, StanJames. com Poker have the fastest clearing Welcome Bonus on the Microgaming network. StanJames.com are one of the biggest, well-known and trusted names in the betting and gaming world. We’ve been around since 1973, so when we speak you’re listening to nearly forty years worth of experience.Find out more about the StanJames.com Affiliate programme now by visiting:
www.StanJamesaffiliates.com E: affiliates@stanjames.com T: +44 (0) 20 7257 8450
Search Marketing
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• iGB Affiliate Directory 2012
Sponsored by
Search Marketing
McBoom.com
Gamb-Linx
Sick of unsatisfactory rankings
A full service digital agency specialising in online gaming, we work with some of the biggest names in online gaming and also some you probably haven’t heard of. We help to create beautiful, usable websites, digital creative, engagement content and marketing strategies that engage the target audience and deliver return on investment. We have experience in all forms of online gaming including, poker, bingo, casino, and sports book. • Design and build • Online creative • Viral and engagement • iPhone and Facebook creative • Marketing Strategy • Conversion optimisation Get in touch to see what McBOOM can do for you. T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com
in Google? Get serious and fast
Born out of frustration with
results with Gamb-Linx, the Web’s
the rigid traditional agency
only Gambling-dedicated high Page Rank (PR) backlink network with
model, Media Skunk Works
a 100% Money-Back Guarantee.
operates by building bespoke
With sites ranging from PR4 – PR7, Gamb-Linx is certain to boost
dream-teams to meet exact
your PR juice. Contact us today
client requirements. Rather
via Gamb-Linx.com and find out how we are achieving spectacular Google rankings for Gambling sites all over the world. Contact:
E: support@gamb-linx.com
www.gamb-linx.com
Income Access Paid Search Marketing
than diluting expertise with layers of hierarchy and formal communication channels, Skunk Works projects sidestep corporate politics and inertia.
Media Skunk Works facilitate this process whilst remaining entirely invisible. Originally born out of the necessary response
In addition to being a reputable supplier of complete affiliate marketing solutions, Income Access has a niche iGaming Search Engine Marketing Agency to manage paid search campaigns.
to technological disruption, our
Income Access’ SEM Agency can help your business optimize your Pay Per Click campaigns. Our team of managers will help you achieve all of your PPC goals, and develop your brand identity. We’re here to help you achieve your online marketing goals!
and upper level buy-in; whilst
For SEM enquiries please contact: E: agency@incomeaccess.com www.incomeaccess.com
www.iGBAffiliate.com
Media Skunk Works
Sponsored by
elite membership of visionaries, luminaries, communicators and influencers drive advocacy
accomplishing intellectual, emotional and financial objectives.
Contact E: info@mediaskunkworks.com
iGB Affiliate Directory 2012 •
121
Skill Gaming Affiliate Programs
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• iGB Affiliate Directory 2012
Sponsored by
Skill Gaming Affiliate Programs
Affiliate Lounge
bet365
Affiliates United
Affiliates United is the online
Games have proven to be a profitable and effective product for players who desire
gambling industry’s most reputable
Games at bet365 boasts a great selection of sports and skill games, where players can enjoy
brand. Powered by Hill Online, we boast quality products across Casino, Sports, Poker, Bingo and more.
anything from Who Wants to be
Our affiliate marketing system
an alternative to casino and
a Millionaire to Virtual Football.
offers real-time stats, cutting-edge
a greater element of skill
Football fans will find plenty to
in their play. For Affiliate Lounge brands, this genre is a combination of video arcade
marketing tools, multiple payment
choose from; they can follow all the action from the most exciting knock-out competition
continually maximise their earnings.
or they can get a kick from
to try more casino style games of chance but prefer the softer environment of the games tab. This product is supplied by leading Games suppliers such as Electracade, VS Gaming, Dynamite Idea, Blueprint, Bellfruit and Endemol.
game Virtual Euro 2012,
www.affiliatelounge.com
www.iGBAffiliate.com
Join Affiliates United today www.affutd.com
Virtual World Cup to see if their favourite country will
NetBet
triumph in the world’s greatest tournament. There’s also a wide variety of racing games such as Virtual Dogs or Virtual Horses, and
NetBet is one of the most complete
between sports games, players
gaming groups in the regulated
can enjoy a Jigsaw Puzzle, a
market across Europe.
Game of Hangman or try to guess the Catch Phrase.
Its sites provide advanced and secure poker rooms, an extensive
With over 200 fantastic games
range of casino games and the very
available, there’s something
best in online sports betting across
new for everyone at Games at
Europe. NetBet has something for
bet365. contact:
For more info
guaranteeing consistently high player retention, meaning our affiliates
appeal, and has proved to be
sportsbook players who wish
Affiliates United is the only brand
if their team can be crowned
look-and-feel and slot machine
mechanism, especially for
and 24/7, multi-lingual support.
in European football to see champions in bet365’s new
a highly effective cross selling
options, personal account managers
E: Gavin.Walters@bet365.com E: James.Woods@bet365.com www.bet365.com
Sponsored by
every player. Markets: UK - ES – DE – FR - IT Contact: Enquiries: admin@livepartners.com Sales: david@livepartners.com
iGB Affiliate Directory 2012 •
123
7314 be
Skill Gaming Affiliate Programs
Gala Coral Affiliates
Virtual gaming at Coral, Gala Casino and Gala Bingo offers affiliates both added and direct value from their traffic. Directly complimenting betting, bingo, casino and poker play at Gala Coral are our lotto, virtual racing, scratchcards and a wide range of branded arcade products for players to enjoy and to boost your lifetime earnings considerably whether you promote sports, casino, poker or bingo. Earn up to 30% revenue share, with no negative rollover and prompt monthly payments. Visit http:// GCAffiliates.galacoral.com or contact GCAffiliates@galacoral.com
Paddy Power Poker
StarGames.com – the star Paddypowerpoker.com is always
among the online casinos.
looking for new partners to join
Enjoy the thrill of real money
our affiliate program and this
gaming in a network of more
is an exciting time to sign up!
than 11 million players. No
We can offer affiliates bespoke
download – no installation. High
deals based Revenue Share,
quality casino games, top-notch
CPA or a Hybrid deal managed
slots, poker, bingo and skill
by a dedicated account manager
games! An attractive loyalty
focused on increasing your conversions! We continue to deliver with a range of top offers and promotions for affiliates and players alike. We are offering new players a fantastic sign-up bonus of
Rummy Royal
StarGames Affiliate
$2000 up to 200% on top of this all new players can also benefit from an exclusive $500 First Depositors Freeroll!
program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion! StarGames Affiliate processes your payments twice a month. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports
PaddyPowerPoker.com is a RummyRoyal is the biggest rummy games network in the world. It offers all the popular variations of the game: Gin Rummy, Rum500, Canasta, Burraco, Kalooki, Scala 40, Okey and more in 17 different languages. After more than 3 years and lots of help from affiliates the life time value of our players has equaled poker life time value.
will help you to optimize your
member of the iPoker network
revenues.
You can find more information here:
Contact: Barry McCarthy
signup@rummyaffiliates.com www.rummyaffiliates.com www.rummyroyal.com
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offering Hold’em, Seven-Card Stud Hi, Omaha Hi and Hi-Lo,
Our affiliate team is dedicated
ring games and multi-table
to a mutual beneficial
tournaments offered. You will
cooperation. We care about our
find our room is a great place
affiliates and offer them the
for all player levels.
best individual support.
We would love to hear from you! So why not get in touch today?
Become our partner and sign up to stargamesaffiliate.com!
E: barry.mccarthy@paddypower.com
Contact Andrew Valenzia T: +356 2546 6697
www.paddypower.com
Sponsored by
E: partner@stargames.com
7314 bet365 affiliates (148x210+3mm). 23/11/2011 14:43 Page 3
AFFILIATE YOURSELF WITH FIRST CLASS PRODUCTS bet365affiliates.com www.gambleaware.co.uk
7314 be
Sports Betting Affiliate Programs SECTION SPONSOR
bet365 has secured its place as the world’s biggest online sportsbook by constantly updating and improving their web site and providing a great selection of offers. New customers can enjoy a fantastic 100% Initial Deposit Bonus. Major features of bet365’s market leading Sports offering include a dynamic In-Play betting service, which allows customers to bet as the action unfolds, and a comprehensive Live Streaming service, delivering over 20,000 live events every year. Customers can enjoy great soccer offers at bet365. Bore Draw Money Back refunds all losing bets on pre-match Correct Score, HalfTime/Full-Time or Scorecast bet on ANY soccer match and if the game finishes 0-0. Customers can also receive a bonus of up to 100% on their returns on treble or larger accumulators placed on Premier League, Primera Liga, Serie A, Champions League or Bundesliga 1 with bet365’s 100% Euro Soccer Bonus. contact: E: Nigel.Ridgway@bet365.com E: Adam.Webber@bet365.com E: Stephen.Appleton@bet365.com E: Karl.Pugh@bet365.com E: James.Woods@bet365.com www.bet365.com
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Sponsored by
7314 bet365 affiliates (148x210). 22/11/2011 17:04 Page 1
bet365 SPORTS AFFILIATES ACHIEVE THEIR GOALS bet365affiliates.com www.gambleaware.co.uk
More than just a magazine. Go to iGBAffiliate.com for free videos, articles and resources on the affiliate market. “An invaluable resource for anyone in the online gambling affiliate industry”
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iGB Affiliate - events and information for the iGaming affiliate community throughout the year. iGB Affiliate is the biggest provider of information, insight and analysis for the iGaming affiliate market through huge events that attract 70+ exhibitors and over 2,500 delegates, and a magazine which is received and read by over 5,000 active affiliates making it by far the biggest publication in the market. We work on a very simple philosophy that affiliates always come first and that doing the norm doesn’t ever work. OCTOBER/NOVEMBER 2011
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PLUS: GOOGLE+ AFFILIATE WEBSITE CRITIQUE ZERO MOMENT OF TRUTH CITATION SINGULARITY
europe by numbers: France, ItaLy and the netherLands schLeswIG-hoLsteIn and the German market
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an iGaming market Insight
AFFILIATES ON FULL-TILT INFORMATION, INSIGHT AND ANALYSIS FOR THE BUSINESS OF INTERACTIVE GAMING
SPECIAL REPORT: SPAIN
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The magazine For a free subscription please visit www.igbaffiliate.com
We are proud to play a part in bringing the industry together. Future Events » iGB Affiliate Awards, 26 January 2012 » London Affiliate Conference, 26-29 January 2012 » iGB France, Paris, March 2012 » iGaming Super Show, Dublin, 22-25 May 2012 » Barcelona Affiliate Conference, 11-14 September 2012 » iGB Espana, 11-14 September 2012
king Fundamentals
COUT DATA
ZYNGA POKER
Alex Pratt Alex@igamingbusiness.com
AFFILIATE WEBSITE CRITIQUES
Kiera Goymour Kiera@igamingbusiness.com
Shona ODonnell Shona@igamingbusiness.com
Marit von Stedingk Marit@igamingbusiness.com
Nick Richardson Nick@igamingbusiness.com
SIS FOR THE BUSINESS OF INTERACTIVE GAMING
7
Richard Wanigasekera Richard@igamingbusiness.com
Part of the iGaming Business brand Ed Grundy Ed@igamingbusiness.com
Sports Betting Affiliate Programs
BetDaq
bet365
BETDAQ.com is the only worldwide Betting Exchange with up to 35% Life Time Revenue Share & No Negative Carry Over! We offer an extensive range of Sports Betting Markets on our Exchange and your audience will love our superior odds versus traditional bookmakers. We also have £200 in free bets available to new customers! Thousands of affiliates can’t be wrong! Proud sponsors of the GPWA.
bet365 has secured its place as the world’s biggest online sportsbook by constantly updating and improving their web site and providing a great selection of offers. New customers can enjoy a fantastic 100% Initial Deposit Bonus. Major features of bet365’s market leading Sports offering include a dynamic In-Play betting service, which allows customers to bet as the action unfolds, and a comprehensive Live Streaming service, delivering over 20,000 live events every year.
Contact: Ruairí Fitzpatrick / Affiliate Manager
T: +353 (0) 1 673 3308 E: affiliates@betdaq.com Twitter: http://twitter. com/#!BetdaqAffiliate
http://affiliate.betdaqaffiliates.com
Affiliates United
Customers can enjoy great soccer offers at bet365. Bore Draw Money Back refunds all losing bets on pre-match Correct Score, Half-Time/FullTime or Scorecast bet on ANY soccer match and if the game finishes 0-0. Customers can also receive a bonus of up to 100% on their returns on treble or larger accumulators placed on Premier League, Primera Liga, Serie A, Champions League or Bundesliga 1 with bet365’s 100% Euro Soccer Bonus.
Affiliates United is the online gambling industry’s most reputable brand. Powered by Hill Online, we boast quality products across Casino, Sports, Poker, Bingo and more. Our affiliate marketing system offers real-time stats, cutting-edge marketing tools, multiple payment options, personal account managers and 24/7, multi-lingual support.
contact: E: Nigel.Ridgway@bet365.com E: Adam.Webber@bet365.com E: Stephen.Appleton@bet365.com E: Karl.Pugh@bet365.com E: James.Woods@bet365.com www.bet365.com
Affiliates United is the only brand guaranteeing consistently high player retention, meaning our affiliates continually maximise their earnings. Join Affiliates United today www.affutd.com
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bet365
Sponsored by
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Sports Betting Affiliate Programs
AllYouBet
AllYouBet offers the most competitive odds and exclusive promotional offers for the highest sports betting payouts online. AllYouBet has more
Betfair
Thanks to technology it pioneered, Betfair has rapidly become the world’s biggest betting community and, bound by a commitment to innovation and value, in just ten years has revolutionised the betting industry.
than 5,000 events available for Live Betting each month and includes the widest variety of sports, leagues and events for betting online.
A generous £100 bonus welcomes new punters on their first deposit. Additional bonus opportunities are presented every month, for even better value and more chances to win.
Get in the game and earn top commissions by partnering with BrightShare, AllYouBet’s affiliate programme. We have the tools and reports you need, coupled with a knowledgeable affiliate management team that is dedicated to your success.
For more information, please contact E: info@brightshare.com
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At the heart of Betfair is the betting exchange, where customers come together in order to bet at odds sought by themselves or offered by other customers, eliminating the need for a traditional bookmaker. Betfair has fundamentally changed the sports betting market by offering customers better pricing and more choice and flexibility. Betfair offers on average 20% better odds than other online gaming companies on all sports. Bets are only accepted if the full risk of each can be matched with another customer, or a set of customers, with the opposite view. On Betfair you can also bet in play after an event has started, adding another dimension to the betting experience. Contact E: sportsaffiliates@betfair.com www.betfairaffiliates.com www.betfair.com
Sponsored by
CPA Industry
CPA industry will guide and support you with every aspect of your online product: from SEO, to creative’s, to links and content. We will provide you better deals which you may struggle to reach as a single entity as you will now be part of a huge network. Regardless of what online product you specialize in, we have the best solutions to guide you to success. No longer will you need to chase a dozen affiliate programs for your monthly payments. We will be vigilantly watching and testing the brands making sure you are reaching the full profitable potential of you as an affiliate, providing you only with those who convert the best in their field. And for brand owners and affiliate programs, we have over 1200 affiliates waiting to promote your brands through us. CPA Industry has evolved into a large company, proud of its reputation with regard to honesty and transparency. We are waiting to hear from you, so you can be our next success story. Feel free to contact us today to see what offers we have waiting for you: For affiliates: tal@cpaindustry.com Skype: talvalariola For brands: bizdev@cpaindustry.com Skype: bizdev.cpa www.CPAindustry.com
Sports Betting Affiliate Programs
IASbet.com
NetBet
NetBet is one of the most complete Established in 2001, IASbet.com
gaming groups in the regulated
Affiliates is Australia’s leading
market across Europe.
Sports & Racing Wagering Affiliate Program, offering top revenue
Its sites provide advanced and
deals across the full suite of
secure poker rooms, an extensive
IASbet.com products. IASbet.
range of casino games and the very
com is one of Australia’s leading
best in online sports betting across
betting agencies, offering a full
Europe. NetBet has something for
suite racing and sports betting
every player.
products. Markets: UK - ES – DE – FR - IT
Ladbrokes Affiliates
Backed by over 125 years of gambling heritage, the Ladbrokes Affiliate Program allows you to promote some of the biggest betting and gaming brands in the world, with market-leading products including Sports, Casino, Poker, Bingo, Games, Lottos and Financials. Our commissions are based on lifetime earnings across all products with no negative rollover. A fantastic range of marketing materials and in-depth reporting tools help you to maximise your earning potential. Contact:
IASbet.com Affiliates Gives You: * Lifetime income via your choice of earning model
Contact:
T: +44 (0)20 8868 8899
Enquiries: admin@livepartners.com
E: affiliatequeries@ladbrokes.co.uk
Sales: david@livepartners.com
www.ladbrokesaffiliates.com
www.intertops.eu
iGame.com
* Earn up to 35% commission for life on racing and sports * Keep players active with ongoing promotions, both online and
Whether the players you refer want to
offline
bet on the NFL or the stock exchange
* Cutting-edge tracking, reporting and site optimisation tools * Payment security, earnings in your account by the 15th each
– the Intertops Sportsbook has top odds on a huge range of events and something to please every betting enthusiast! The Intertops Affiliate Program guarantees commission
month
for a life time: Trusted since 1983
* Global support, product and
and online since 1996, Intertops is
payment solutions
renowned throughout the industry for supporting its affiliate partners at all times.
Contact emma.douglas@iasbet.com
www.iasbetaffiliates.com
For more info about Intertops and its Affiliate Program please visit www.intertops.eu/affiliate or contact the Affiliate Management at affiliate@intertops.eu
www.iGBAffiliate.com
Sponsored by
. CO M
iGame.com is a new brand from the company owning 24hPoker, providing the latest poker, casino, bingo and sportsbetting software for that ultimate gaming experience! We offer your great odds on all major Scandinavian, European and international events, with Live and Mobile betting guaranteeing non-stop betting action! Partner up with us to get your share of the stake! Contact: iGame Ltd
The Firs, 6 George Borg Olivier Street Sliema, Malta E: affiliates@igame.com.mt
www.igame.com
iGB Affiliate Directory 2012 •
135
Sports Betting Affiliate Programs
Luxbet Affiliates
Luxbet.com is a part of Tabcorp, Australia’s premier gambling and entertainment group. With market leading products such as Best of the Best, up to $1,200 in weekly specials and a 400% sign up bonus, our partners benefit from the highest levels of customer conversion and retention. Also, as territory experts, we’re able to customise our campaigns to suit your Australian traffic.
Mybet
Betin
Join Betin Affiliates today and earn up to 35% commission for the lifetime of your customers with monthly payments and no negative carryover! Betin has a first class Sportsbook module with extensive live match coverage and the most comprehensive odds offering in the market. All new affiliates will receive 50% Net Revenue Share on all products for the first three months! Please contact us for the detailed conditions on this offer.
O
MyBet is a leading brand for sports betting online and offline across Central Europe. With nearly 10 years of online sports betting experience myBet has gathered the expertise and knowledge to be successful in this business. The myBet sports betting platform is unique in its kind with a vast betting variety and more than 4,000 daily sports bets.
Contact: Andy Scott, Affiliate Manager
Contact: Antonia Georgiou
T: +61 2 8344 8559 M: +61 4 2030 2299 E: scottand@luxbet.com
T: +44 (0) 7887 638 636 E: antonia@betin.com affiliates@betin.com
www.luxbetaffiliates.com.au
http://affiliates.betin.com
Oddsfuture Affiliates
Offsidebet Affiliates
The recently launched live betting platform offers up to 2,000 matches and events per month.
MyBet offers the same commission structure for all products and our affiliates gets to enjoy all of them, regardless which product the referred customer chooses to
Oddsfutures.com is the world’s only true odds trading exchange! Oddsfutures allows players in every country to “bet on the betting” instead of betting on the outcome. Think Binary Options meets sports trading: ideal for poker and sports traffic that loves the sports action. It is new, it is hot, it offers great commissions. Refer Oddsfutures and start earning today. For more info about Oddsfutures’ Affiliate Program please visit www.oddsfuturesaffiliates.com or contact the Affiliate Management at E: affiliates@oddsfutures.com
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• iGB Affiliate Directory 2012
Offsidebet Affiliates (http://affiliates.offsidebet.com) – the most progressive scheme in the market. We use the excellent Netrefer platform and offer Sports betting, Live betting, Casino (Netentertainment), Poker (Ipoker), Games and Bingo (Virtuefusion). No tax deductions. No negative roll over. Aggressive commission structures and we’ll tailor a package to your customer base. No centralised bureaucracy with us!! We have local teams in each market and we are very flexible to work with. Contact: E: affiliates@offsidebet.com affiliates.offsidebet.com
Sponsored by
play first. Our slab plan is easy to understand and offers an unbeatable 50% revenue share for our top partners
Your advantages: • Standard revenue share up to 50% • Revenue share on ALL products • NO negative carry over • Great marketing tools • Extensive reports • Personal support
For more information please go to: http://partners.mybet.com/
O i e O a
W I l
affiliates
affiliate management system
Oddsfutures.com, the newest vertical in the industry
Unlock the earning potential of Oddsfutures.com
Oddsfutures.com has the best player retention in sports and horse racing and is not classed as betting in the US. Why? Because it's the world's only true odds trading exchange! Oddsfutures allows players in every country in the world to “bet on the betting” instead of betting on the outcome. Think Binary Options meets sports trading and you've got it; ideal for poker and sports traffic that loves the sports action. With Oddsfutures, you're plugging into something truly unique when you join our affiliate programme. It is new, it is hot, it offers great commissions, and by registering today, you can get in early with loyal long term partner. Up to 35% revenue share – FOR LIFE US customers welcome
CPA and Hybrid commissions also available
High trader retention
affiliates@oddsfutures.com
Up to 10% subaffiliate revenue share
www.oddsfuturesaffiliates.com
Sports Betting Affiliate Programs
RGS Ltd
Starlottosport
Who..? Starlottosport, A trade name of RGS Ltd. might be a new name in the worldwide gaming industry, but once subscribed to this website the players NEVER turn back. This invaluable reputation was generated through a long period of land-based operations of Starlottosport in Europe. Moreover, with the top quality odds being complied in-house a 100% customer satisfaction was, and acts shows that it remains, to be a guarantee. RGS have layered their success from working close with customers and have no room for mistakes. Starlottosport loves to measure and count; and knows that affiliates appreciate this too. The affiliate program can hit a maximum of 50% commission and the affiliate gets to see numbers growing deposit by deposit in a real-time environment. Starlottosport is a trade-name of Remote Gaming Solutions Ltd. a company resisted and regulated in the island of Malta who operates a Bookmaker, Live-Betting and Casino. Find them... www.starlottosport.com Contact them.. E affiliates@rgsmalta.com T +(356) 99001840
Now... Starlottosport started to operate on-line and now offers the full product of Live Betting and predicts a total of up to 5000 live matches per month together with the possibility to bet on over 20 different sport categories and all world-wide leagues and championships including Cricket. Lets not forget the First Deposit Bonus for new users. Yes, Starlottosport gives the 100% back! Starlottosport’s support is available 24/7 both through messaging Live Chat. Full points go to Starlottosport for variety and support. And speaking of variety, once a user of Starlottosport, you can transfer deposits and winnings through Sportsbook, Live Casino, Slots and Poker anytime you want. Even here, you have a feast of a product list made available through the latest technologies of online entertainment. So when the match is finished, the entertainment embarks. The Casino is one big show (NetEnt, Evolution Gaming, Sheriff Gaming, World Match, Portomaso Live and SV Poker to mention the least) which clings you to your seats. They’re sure of the wealth… With Starlottosport Affiliates , you’re becoming part of something truly unique. The Affiliate Program is hot, offers great commission, and by registering today, you can get in early as a loyal long-term partner. They’ve done this for ages. When a product is selling through word of mouth, why not give it a global spin? Starlottosport loves to measure and count; and knows that affiliates appreciate this too. The affiliate program can hit a maximum of 50% commission and the affiliate gets to see numbers growing deposit by deposit in a real-time environment. Earnings are generated on lifetime of the user and can be withdrawn each month. This offer is interesting to professionals who can work in a controlling easy environment with their sub-affiliates and also to those who are new in generating revenue through such a program since they can use the full free support and transparent commission software to learn and understand the flexibility and easiness of such an opportunity. www.starlottosport.com
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• iGB Affiliate Directory 2012
Sponsored by
Sports Betting Affiliate Programs
Paddy Power Poker
Affiliate Lounge
RGS Ltd Who..?
Paddypowerpoker.com is always
Whatever the season and
looking for new partners to join our affiliate program and this
whatever the sport, Betsson
is an exciting time to sign up! We can offer affiliates bespoke
and Betsafe have it covered.
deals based Revenue Share, CPA or a Hybrid deal managed by a dedicated account manager focused on increasing your conversions! We continue to deliver with a range of top offers and promotions for affiliates and players alike. We are offering new players a fantastic sign-up bonus of $2000 up to 200% on top of
Two unique sports betting portals offer over 4000 worldwide sporting fixtures with great odds, and the most complete range of betting options. Bets can be placed as
this all new players can also benefit from an exclusive $500
singles, doubles, multiples as
First Depositors Freeroll! PaddyPowerPoker.com is a
well as system bets. The latest
member of the iPoker network offering Hold’em, Seven-Card
development in our sportsbook
Stud Hi, Omaha Hi and Hi-Lo, ring games and multi-table tournaments offered. You will find our room is a great place for all player levels. We would love to hear from you! So why not get in touch today?
has been the launch of Mobile Betting from Betsson, which is
For more info
• iGB Affiliate Directory 2012
Starlottosport is a trade-name of Remote Gaming Solutions Ltd. a company resisted and regulated in the island of Malta who operates a Bookmaker, Live-Betting and Casino. Find them...
for Apple and Android devices.
E: barry.mccarthy@paddypower.com
140
Starlottosport loves to measure and count; and knows that affiliates appreciate this too. The affiliate program can hit a maximum of 50% commission and the affiliate gets to see numbers growing deposit by deposit in a real-time environment.
our online sports betting facility
Contact: Barry McCarthy
www.paddypower.com
Starlottosport, A trade name of RGS Ltd. might be a new name in the worldwide gaming industry, but once subscribed to this website the players NEVER turn back. This invaluable reputation was generated through a long period of land-based operations of Starlottosport in Europe. Moreover, with the top quality odds being complied in-house a 100% customer satisfaction was, and acts shows that it remains, to be a guarantee. RGS have layered their success from working close with customers and have no room for mistakes.
www.affiliatelounge.com
Sponsored by
www.starlottosport.com Contact them.. E affiliates@rgsmalta.com T +(356) 99001840
Sports Betting Affiliate Programs
Stan James Sportsbook
StanJames.com have been in the bookmaking business for almost forty years, but we’re still growing thanks to industry-leading offerings such as our cutting edge In-Play Betting product. We introduced a brand new welcome bonus at StanJames.com in 2011 where new customers are entitled to claim up to £150 in free bets once they’ve joined up. This new sign up offer has proven very successful, leading to an increase in affiliate sign-ups and conversions which you can be a part of. At StanJames.com we are constantly innovating in order to deliver a firstclass betting product, but we do more than simply try to get customers to sign up with us. Once a customer has signed up he or she becomes part of an elite retention programme designed to increase Player Lifetime Value. Through a combination of superb betting offers, a superior customer service experience, and a simple to use website, StanJames.com customers remain loyal to us. This loyalty translates to increased commissions for you, our future affiliate.
SportsBet
Established in 1996 and floated on the Australian Stock Exchange, SportsBet is Australia’s strongest brand and the established leader of Australia’s fastest growing online market. The Australian wagering market is still in it’s infancy. Growth rates are significantly increasing; between 2009 -2010 Sportbet increased it active customer base by 94%.
customer that you send. Sportsbet not only converts and retains customers at rate well above industry standard, but also pays revenue share starting at 25% and going up to a massive 35%! We do not strip out your big losers and we operate on the lowest bookie margins so your Affiliate commissions are maximized! Combine the popularity of Sports
To find out more about the StanJames.com Affiliate programme, make sure you visit www. StanJamesaffiliates.com.
business.
and Racing with Australians, the incredible growth of online betting
Wide range of sports and markets, 6000 Live matches per month, welcome bonuses and every day promotions, Customer Support 24 hours a day both in English and Russian – your players will be safe with us! Vbet Affiliates is the program for affiliates seeking to offer their visitors something tailored, unique and entertaining! Why join us? • Up to 40% of commissions • Reliable and On-time Monthly Payments to Affiliates • No negative carryover • Easy-to-use, comprehensive platform powered by Income Access
within the market and the Sportsbet. com.au brand appeal to drastically increase the earning power of your
Contact: Nell Bond E: nellb@sportsbet.com.au T: +61 386306203
E: affiliates@stanjames.com T: +44 (0) 20 7257 8450 www.sportsbetaffiliates.com.au
www.iGBAffiliate.com
Vbet is a well-established and rapidly developing bookmaking company with 8 years of experience. With a full package of online sports-betting services, Vbet will obviously be something interesting and unique to offer to your players.
Earn more commission for each
You can earn up to 35% revenue share as a StanJames.com Affiliate, and better still the affiliate scheme is effective across all products including Casino and Poker. This means you keep on earning when a customer changes his or her gaming focus.
www.StanJamesaffiliates.com
Vbet.com
Sponsored by
Visit vbetaffiliate.com and start earning now! Contact: Zaruhi Surmenyan Affiliate Manager T: +374 (0) 91 655 339 E: z.surmenyan@vbet.com Skype: zaruhi.surmenyan www.vbetaffiliate.com
iGB Affiliate Directory 2012 •
141
www.StanJamesAffiliates.com
UP TO 35%
NET REVENUE AcROSS All PROdUcTS
- Excellent conversion and retention rates - Prompt commission payments - Ongoing sportsbook offers and promotions to maximise customer life time value - Industry-leading creative suites covering all key sports and events
REgiSTER
gET liNkS
EARN
StanJamesAffiliates.com AFFiliATES
full-page-advert-igb.indd 1
10/26/2011 2:03:56 PM
Sports Betting Affiliate Programs
m
%
E
S
03:56 PM
Sportingbet
Gala Coral Affiliates
Victor Chandler
affiliates
Sportingbet is one of the world’s most established online gaming operators, offering sportsbook, poker, casino and games in 21 different languages, 26 countries and 20 currencies. Sportingbet is licensed and regulated in every jurisdiction
In business since 1926, Coral knows betting. Whilst we’re proud of our history, it’s the future
Known as the ‘Gentleman’s
that excites us and plenty of
Bookmaker’ Victor Chandler
developments can be expected as
offer their customers a
we enhance our online and mobile
first class 24- hour betting
offerings in 2012.
experience. Since 1946 Victor Chandler have been at the
from which it operates.
We offer comprehensive in-play The Sportingbet Affiliate Program
markets, live streaming and our
gives the opportunity to earn
‘green tick’ markets give better
commission by driving customers to
value on every horse race.
one or all the Sportingbet products.
forefront of betting and were amongst the first to make the move to online gaming and in-play betting. They are constantly innovating
Development of innovative in:play
Our Affiliate platform is powered
and live streaming products have
by Income Access providing
established Sportingbet as one of the
affiliates access to a multitude
market leader in European online
of in-depth reports and instant
offer odds on. From American
gaming.
access to creative material and
Football to Volleyball, Victor’s
tracking links.
got the lot!
You can earn up to 30% revenue
They offer a whole host of
share, with no negative rollover.
bonuses and money-back
We also guarantee prompt
specials as well as a strong
and improving the number of sports and markets they
Our Affiliate team is made up of professional Affiliate Managers with extensive knowledge and experience of the Affiliate Market place. They can help you make the most of your campaign and maximise your income from the program.
monthly payments. We’re a brand you can trust supported by people you can trust.
Contact: Claire Tribert, Affiliates Team Manager
T: +44 (0)20 7184 1604
We have a team of experienced Affiliate Managers on hand to help answer any questions and resolve
signup offer for players; making them an excellent programme for customers to bet with and affiliates to promote. With a competitive commission structure, cross product promotion and
E: claire.tribert@sportingbet.com
any issues.
General:
Contact:
Victor Chandler Affiliates really
T: +44 (0)20 7184 1800
GC Affiliates
is the programme of choice for
E: sbaffiliates@sportingbet.com
Globe House
sports betting affiliates.
dedicated account managers
Victoria Way
www.sportingbetaffiliates.com
Woking, GU21 6DD
To find out more or sign up visit their
T: +44(0) 1483 718 380
website www.victorsaffiliates.com
E: affiliates@coral.co.uk affiliates
Contact
http://gcaffiliates.galacoral.com/
www.iGBAffiliate.com
Sponsored by
E: affiliates@vcint.com
iGB Affiliate Directory 2012 •
143
Index
888 93 32Red 76 770.com 65 AceWorld Gaming 76 Aff Europe 6-7, 76, 77, 81, 96-99, 148 Affiliate Club 76 Affiliate Lions 76 Affiliate Lounge 56-59, 65, 80, 116, 123, 132-133, 140 Affiliates United 2-3, 51, 65, 76, 112, 123, 130 Affstars 63 Algocharge 105 APCW 33 Asian Logic 78, 112, 130 bet-at-home 147 bet-on-markets 63 bet365 1, 10-11, 61, 63, 65, 67, 78, 79, 101, 112, 113, 123, 125, 126-127, 130 BetDaq 130 betfair 78, 112, 134 betin.com 88, 136 bets10 84, 114 Betsson 56-59, 65, 80, 116, 123, 132-133, 140 Brightshare 80, 134 Casino Affiliate Programs (CAP) 39, 60, 66, 80 Casino City 34-35 Casino Maxi 82, 114 Casino Metropol 82 Casino770 92 comeon! 93 Commission 365 82 Commission Lounge 82, 84, 85, 114, 116 CPA Industry 60, 134 dafabet.com 78, 112, 130 Dragonfish 70, 71 dublinbet 92 Easy Forex 100 EGO 63 Endeavour 106 Entropay 107 Europartners 93 European Merchant Services (EMS) 105 Everest Affiliates 84, 116 Experian 36-38, 41 Fire&ICE 95 Forex Affiliate 100 Fortune Affiliates 84 frontroom 54, 55 Gala Coral 66, 70, 93, 124, 143 Gambling Affiliation 86 GameOn Affiliates 60
144
• iGB Affiliate Directory 2012
Sponsored by
Index
GameOn Marketing Global Gaming Events GPWA Guru Revenue iGame iGamingCalendar.com Income Access Intercash International All Sports/IASbet.com InterPartners Intertops Ladbrokes Live Partners Logispin London Capital Group (LCG) Luxbet Lyceum Media market-ace McBoom Media Skunk Works Mr Green MyBet NetBet Neteller Nordicbet Oddsfutures offsidebet Omni-Linx paddypower PKR Plus500 Poker in the Park Poker Tracker Referback RGS Malta Ltd Roxy Affiliates Rummy Royal Slotland Affiliates Sportingbet Sportsbet.com.au Stan James Star Lotto Sport StarGames Affilates Turbo Poker Vbet Victor Chandler Virgin Affiliates Vuetec Wire Card
www.iGBAffiliate.com
Sponsored by
53 53 78, 83 86, 116 86, 115, 116, 117, 135 20-29, 95 18-19, 70, 121 106 135 108-111, 117 86, 131, 135 135 65, 117, 119, 123, 135 88, 136 100 136 54 68-69 54, 121 53, 121 87, 92 88, 117, 136 123, 135 106 102-103 136-137 136 53, 121 72-75, 88, 90, 117, 124, 140 114 100 95 40, 118 88, 89 138, 139, 140 90 124 91 143 141 91, 118, 141, 142 140 4, 66, 91, 118, 124 117 141 90, 143 70, 92 92 106
iGB Affiliate Directory 2012 •
145
affil
Search Marketing data Search Marketing Agency, Greenlight, has released its latest report into search traffic trends within the gaming sector for the month of July. Here, we can see the latest from the UK market in relation to search queries for the traditional iGaming verticals: casino, poker, bingo and sportsbetting. The total number of searches made by subsector for gaming related keywords (October 2011)
Casino
94,012 Poker 24,3070 Sports Betting
13,3377
Bingo 24,8513
The most visible websites for all gaming-related keywords in natural search (October 2011)
Monthly Missed Volume
No.
Domain
1
cheekybingo.com
148,002
105,490
2
costabingo.com
110,643
142,849
3
jackpotjoy.com
100,123
4
foxybingo.com
5
Monthly Missed Volume
Percentage Reached
Domain
1
wikipedia.org
188,460
532,063
26%
2
ladbrokes.com
175,258
545,265
24%
3
888.com
162,332
558,191
23%
4
cheekybingo.com
148,002
572,522
21%
5
costabingo.com
110,643
609,880
15%
6
jackpotjoy.com
103,784
616,740
14%
7
foxybingo.com
88,638
631,885
12%
8
galabingo.co.uk
87,388
633,135
12%
9
pokerlistings.com
87,355
633,168
12%
10
skypoker.com
87,351
633,172
12%
Most visible websites for bingo-related keywords in natural search (October 2011)
Monthly Reached Volume
Monthly Reached Volume
No.
Percentage Reached
The most visible websites for online casino-related keywords in natural search (October 2011)
Monthly Reached Volume
Monthly Missed Volume
Percentage Reached
No.
Domain
58%
1
888.com
44,529
47,908
48%
44%
2
intercasino.co.uk
39,395
53,042
43%
153,369
39%
3
32red.comw
33,647
58,790
36%
88,638
164,854
35%
4
ukcasinoclub.com
32,925
59,512
36%
galabingo.co.uk
87,388
166,104
34%
5
wikipedia.org
32,505
59,932
35%
6
winkbingo.com
80,180
173,312
32%
6
ladbrokes.com
29,856
62,581
32%
7
tombola.co.uk
77,318
176,174
31%
7
spinpalace.co.uk
21,536
70,901
23%
8
bingoport.co.uk
75,176
178,316
30%
8
imdb.com
20,318
72,118
22%
9
ladbrokes.com
72,774
180,718
29%
9
latestcasinobonuses.com
12,104
80,333
13%
10
bestoffersbingo.co.uk
68,355
185,137
27%
10
crazyvegas.com
10,214
82,223
11%
The most visible websites for online poker-related keywords in natural search (October 2011)
Monthly Reached Volume
Monthly Missed Volume
No.
Domain
1
wikipedia.org
115,458
119,116
2
pokerlistings.com
87,343
147,231
3
skypoker.com
87,329
4
freepoker.org
5
Percentage Reached
The most visible websites for online sports betting-related keywords in natural search (October 2011)
Monthly Reached Volume
Monthly Missed Volume
Percentage Reached
No.
Domain
49%
1
betfair.com
78,994
61,026
56%
37%
2
paddypower.com
77,728
62,292
56%
147,245
37%
3
bet365.com
51,267
88,753
37%
87,127
147,447
37%
4
oddschecker.com
46,592
93,428
33%
888.com
62,307
172,267
27%
5
betfred.com
40,925
99,095
29%
6
pokerstars.com
61,458
173,116
26%
6
williamhill.com
39,036
100,984
28%
7
pkr.com
59,698
174,876
25%
7
ladbrokes.com
36,140
103,880
26%
8
partypoker.com
54,565
180,009
23%
8
skybet.com
35,624
104,396
25%
9
miniclip.com
46,983
187,591
20%
9
wikipedia.org
32,684
107,336
23%
10
fulltiltpoker.com
42,644
191,930
18%
10
coral.co.uk
26,559
113,461
19%
146
• iGB Affiliate Directory 2012
Sponsored by
affiliate_210x297_en.ai 1 17.11.2011 12:55:05