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BeTS Betting Trends & Strategies
iGaming Executive Summit
2,500+ delegates
120+ exhibitors 65+ countries represented 7 0+ global affiliate programs 5 0+ speakers 6+ networking events Logo
&
Logo with strapline (varies according to context)
7 shows in onE location mGAMING SUMMIT
Strategies for mastering mobile gambling
for more information please visit www.iGamingSuperShow.com
Why you should attend the iGaming Super Show The biggest event for the entire iGaming industry
Hear from industry leaders, such as Frank Fahrenkopf, on areas affecting the industry today
9 out of 10
The strategic conference programme which will have sessions focused on finance, management, marketing, legal and technical topics Specific tracks on sports betting, mobile gaming, affiliate marketing, social gambling and an executive summit E xclusive VIP only lounge and numerous networking events, perfect for conducting meetings away from the conference floor
of our delegates would come again
Delegates from 65 countries
“ Excellent event - brought a lot of the right people together and created a lot of opportunities.” A & L Goodbody
“ I was extremely impressed with the overall presentation and content of the exhibition and am planning to attend next year” CMO, Deloitte
338 number of companies attending the 2012 iGB Supershow
for more information please visit www.iGamingSuperShow.com
2,421 Delegates by zone
55% Business zone 45% Affiliate zone
number of delegates attending the 2012 iGB Supershow Delegates by type 35% operator 31% Affiliate 29% Vendor 3% Media 2% Regulator
Conference Content Satisfaction Rate
Good to excellent
93%
Average or below
93% of our delegates rated the conference as good to excellent
Some of the companies attending in 2012 101translations 10-Bet 138SunGame.com 188BET 888Holdings A&S A-BET-A-Technology-Limited ad-cons-GmbH Adyen BV AffiliateClub AffiliateEdge.com Affiliate-Lounge Affiliate-Media Affinity-Management-Services AffStars Afilias-Technologies-Limited AIB-Merchant-Services AIBMS AIS-Operations-S.L. ALEX-AFFILIATES Alex-SRL AMAS ARAMARK Aris-Technologies Atlantic-Lottery ATO-Media Avondale-Speedway B3W Bahis-Klavuz Ballys Bamburyg Bet devil Limited Betfair Bookmakers Banc-De-Binary Barcrest Bargame-GmbH BearingPoint bet365 Betbotpro LLC betbyrnee Bet-Central BetConstruct BETDAQ Betdevil Betfred Betgenius-Limited Bettingjobs Betting-Partners Bettings-Limite BetPack.com Betsson-Group betstation etstatio Gmbh BetStone Betting-Connections tions Betting-Exchange Be ng-Part Promotion BetVictor ctor Betway Bet Bid-Bingo BigTimeRevenue.com com Bingocams Bin BingoPort.co.uk Blowfish-Consulting h-Consu BMM-Compliance Bodog-UK K Bodugi Bodu Boylesports Brightshare.com btwiice BuddyBet Butlers-Bingo Bwinparty Cadillac Jack Cake-Network Capit Media Capital-Entertainment-and-Leisure-Ltd ty Cable-&-Wireless Cab t t Capricorn-Digital Cherry-Casino Chiligaming ClickSquared Club-Gold-Casino -Digita CARLOSITO LOSIT Cashpoint Casumo o CBRE CBR Championbet ampion Chiligam ClickSqu sino CodeBaby-Corporation Co by-Corp ommun ns colossusbets colo ommiss z comparethecasino comp trade Concept-Gaming C pt-Gami ng Connected-Table Conn d-Table CoralCogent-Communications limited Commission.bz Comtrade Concord-Gaming Interactivee Corero-Network-Security coreXgames Cozy Games Management Ltd CryptoLogic CSR-United Dafabet DCW-&-Associates Deloitte Corer work-S Ga Manage CSR d cTrader cTra Associ loitte DigientTechnology-Oy Digiweb g Domeinmarkt Double-Up-Media Dragonara-Casino DUEL5-CASINO -CASI easy-forex y-fore Echo-U U eCOGRA eC Eden-Recruitment den-R ment edict-eGaminge aming GmbH e-Management Enetpulse Espion-Group Ltd EveryMambH Elavon Ela -Manag Enetpu E-Play24 Play24 Equiom-Trust-Company-Limited m-Trus pany-L Espion up Euroslots Euros td Ever-Adventure-Ltd Ever nture-Lt Everest-Casino erest-Ca veryMa trix FEXCO First-Atlantic-Commerce x Experian-Hitwise Experi twise Facebook F ok FA-Partnership-Ltd FA-P ship-Lt FBMIT MIT Fenplay-limited Fen imited Fertitta-Interactive F a-Intera Atlantic merce First-Data F ata fishypoker fish r FlashFlash er Focal-Click Foc k Fortune-Affiliates Fort liates FOXBET T Fremonte Fre Full-T Gala i Gambling-Compliance-Ltd gC p L d GameOn-Marketing M L Teller Full-Tilt-Poker Gala-Interactive Game-On-Media-Ltd. Games-Warehouse gaming-VC Global-Betting-Exchange mes-Wa house Gaming-Media-Group Gam Media-G gaming VC GB-Group GB-Grou Genesis-Games-Ltd Genesises-Ltd Genesys-Tech-N.V. G nesys-TechGlobal ing-Exch ge Global-eGaming-Ltd Globalming-Ltd Goldencare-Limited oldencare imited Google Goog Greentube GrosvenorCasinos.com osvenorC nos.com GTECH-G2 GT H-G2 Gutshot.com Gu t.com HavaBet-Limited Hav Bet-Limited Hippodrome-Casino ppodrome sino Ho-Gaming Ho-G ming IASbet.com IASbe m IBIZConnections Income-Access onnection con-Platforms con-Platfor ID-Pay Gaming-Media G ming-Medi IGC IGT IIIU Imobile-Applications-Ltd Imobile-A lications-L d Income-A ss Indian-IPL-Cricket-League Indian L-Cricket- ague Infiniti-Poker-Inc. nfin Poker-Inc. Instant-Bank InsuredPlay Integrated-Social-Technologies-Corp InterTrader nstant-Ban InsuredPl Integrated ocial-Techn logies-Corp Intela ntela Intercash-Europe Inte sh-Europe InterPartners nterPartne InterTrade Interwetten Interwette Irish-Greyhound-Board Irish-Grey und-Board -Services.cc ISI-Maritime/Islands, SI-Maritim Islands, Ltd. Ltd iSoftBet SoftBet iSportbet.net iSp rtbet.net ITGConex IT Conex Ltd I-Vegas-Gaming egas-Gami Jack-Media Jack-Med Jackpool Jockey-Club-Racecourses Jo key-Club-Ra ecourses JustBet Ju Bet Kairoi-Services.cc International nternation Kambi keshovica.net kesh vica.net Kilree-Gaming Kilr -Gaming Kmi-Gaming K -Gaming Ladbrokes L brokes La-Puntata-Sport La-P ntata-Sport Leander-Games eander-Gam s Leo-Vegas-International-Ltd Leo-Vega nternationa Ltd Lock-Poker Lock-P er LOPERGATE LotosPlay Loto lay LottaRewards LottaR wards Lucky-18-casino Luck 18-casino Lucky-Games-Inc L cky-Games nc MagicHoldem MagicHo dem Matchbook Match ok MGID-Europe MGID urope Microgaming Micr gaming Micromarket Mic market MMA-Holdings M A-Holdings MT-Dynamics Net-Consulting-LTD New-World-Gaming MT-Dynami Mubaloo MX-Gaming X-Gaming Mylotto.com ylotto.com National-Lottery ational-Lot ry Neomobile Neomob Net-Con ing-LTD net-ent nt New-W d-Gamin Nmi-Compliance-Testing Nmi-Comp ce-Testing Nordic-Gaming-Ltd Noxwin.com ordic-Ga g-Ltd Nox com Odd res.com Offside-Gaming ide-Gami Olympic-Casino lympic-C o ONEwo ments Op ve Oraku D PaddyOddsfutures.com ONEworks OptimalOptimal-Payments Optimove Orakulas OrientPlay OrientPlay-LTD wer Parimatch Pa tch Par orts PK tech PointsPay sPay Pok .com Pokerman.cz an.cz PokerStars erSta P op.co Power Pariplay Peak-G Peak-Games pepper pepperm¡ntt Pinnacl Pinnacle-Sports PKR Playtech Pokerking.com PokerStop.com erStra com Polters-Group olte oup P ociati Proton-trading oton-trad oveni ple-L QSC Qu Game Quova Rabb chnologie Racing-Post ng-Po PokerStrategy.com Press-Association Proveniam Purple-Lounge Quinella-Games Rabbit-Technologies ng-T logy-Irela aglan g Ra teractive RASR-Entertainment R-Ente nt R Mone R ealexts R obile Re Gami Racing-Technology-Ireland Raglan-Gaming Rank-Interactive RBK-Money RBS Realex-Payments Red7Mobile Redbet=Gaming Red-Roof-Media Referback Referprom Rehab-Bingo Rehab-Lotteries RGS-Group RIPLIFE Roxy-Media RTE Scoremobile -Roof a Referb ferpr ab-Bi ehab-Lot RGS-G PLIF rocabee abee Rox a RT mobile Setantabet.com ntabet.co SGE-Group -Grou ma-Ga SilverTail SIS Skrill krill Smith-Bookmakers ookm Soccer-M aire Somo Sportech porte Sportingbet ortingbet Sportsbet sbet Stakesoft-Limited -Lim tar-Partn Stream:20 eam:2 Sigma-Games Soccer-Millionaire Star-Partner am2p perbahis TableBrain Brain Tain Telebingo-Kombetare lebin mbetare Telecity y -Gr ra-Br epresent he-B oup T stream2play Superbahis -Group Terra-Brasil-Representações The-Beans-Group Tipico Tipsport Tivoli Toals Toalskmak om-Light lting Total-Compliance ompl Tote-Irel otelFo rada s Trado nd-H -Casino Tubby-Brands Bran Bookmakers Tom-Light-Consulting Tote-Ireland TotelFootball TradaGames TradoLogic Treas Treasure-Island-Hotel-&-Casino enzy a Vegas-K eloci s Vin m.co VI ision ming Vocal Vuetec W hare WatchandTrade dTra Welsh-Investment-Global lsh-Inve Glob Ukfrenzy-Media Vegas-Kings Velocity-Games Vinnarum.com VIP247 Visionary-iGaming WagerShare WGM-Services WiltonGroup Winner.com Win-Technologies WinTrillions Wirecard WMS WWE xufe xufe.com Casino Yahoo! YoYa-Media Ziggiapps Zyn Zynga M-Se WiltonG inne n-Te gie Win ns Wi com Yachting ng C hoo! Y Med Zig
300
number of C-level Executives attending via the 2012 invitation only VIP Programme
for more information please visit www.iGamingSuperShow.com
7 shows in onE location This year the iGaming Super Show combines multiple events into one super conference which makes it easier for you to find out about what is happening in the industry. The iGaming Super Show is unique in that it isn’t simply an exhibition and conference room. Instead as a delegate you will benefit from access to seven events co-located within the show including a dedicated sports betting event, mobile gaming summit, a social gambling conference and Gaming in Holland event. Please find information on each of the different shows below.
A dedicated conference focused on the legal, technical, management, financial and marketing side of the iGaming industry. T argeted specifically at executives that are interested in the latest developments and opportunities within the iGaming sector. D esigned with the support of iGaming Business Magazine this conference brings you two days of the very best speakers in the market that are rarely seen at any other event.
BeTS Betting Trends & Strategies in association with
T he only dedicated sports betting conference where we focus on the latest opportunities, trends and strategies in this niche area. R un in association with the Racing Post and supported by the leading betting associations to ensure the content and speakers are excellent. A ttended by the leading operators and suppliers in sports betting – This is the meeting place for the sports betting sector.
Logo
&
Logo with strapline (varies according to context)
mGAMING SUMMIT Strategies for mastering mobile gambling
A dedicated conference focused on the rapidly growing social and mobile gaming sectors analysing the latest data, opportunities and trends. S upported by two major conferences that attract over 500 delegates already ensuring maximum attendance. C onference content created in conjunction with an advisory board of industry experts ensuring the content and speakers are the best in the market.
for more information please visit www.iGamingSuperShow.com
iGaming Executive Summit
A conference dedicated to C-Level executives within the gaming sector with conference content and speakers directly related to their needs. A ll delegates must be approved to attend the event with a maximum of 120 in attendance. S upported by a VIP programme and private networking events both in the day and evening.
L earn the fundamentals of running an iGaming operation in an intensive one day seminar and workshop. L imited to just 30 delegates to ensure interaction and discussions between the delegates and speakers. L ed by speakers who are all leaders in their field and not simply serial conference speakers ensuring the content is the best in the market.
P art of the iGB Affiliate series of events which consistently deliver the biggest events in the affiliate market with more affiliates in attendance than any other event. T wo day dedicated conference which will focus on SEO, social marketing, digital marketing, PPC, landing page optimisation and much more. S upported by an exhibition with an estimated 70 operators exhibiting including big brands such as William Hill, bet365, 888 and bwin.party through to recently launched operators.
O pportunities for local and international operators W hat are the political processes during the regulatory process and what will the taxation be? K ey characteristics of the Dutch Gaming marketing S ize of the land based and online market in Holland
for more information please visit www.iGamingSuperShow.com
Wednesday 12th June 2013
iGaming Super Show Conference Schedule With seven different shows in one location, the iGaming Super Show is guaranteed to meet your needs from a networking, education and business perspective. Please find below the conference schedule for the iGaming Super Show. BeTS
Time
Betting Trends & Strategies
9.30
Welcome Tea & Coffee
10.00
Welcome from Conference Chair
10.05
10.40
11.15
European Legislation Update The European legislative landscape has evolved and most of the major markets have defined their legislative policies. In this session we will discuss the status of the major European iGaming markets and explore the wider European Union policies.
Live Streaming Is it a USP or an SLA for the in-play product and community? With the growth of streamed content, has this now become a must have for any sports book operator? The streaming rights market has become a hotly contested area.
Link Building Post Penguin Despite the recent updates links are still an important part of ranking your website. This session will help you navigate the maze of a successful link building strategy providing simple steps to make the most out of your links and the tools that can help you achieve this.
UK Hot Topic: Social Gaming & Point of Consumption Tax The Point of Consumption Tax is a U-turn by the UK government to Tax iGaming firms across Europe on win taken form UK players. UK policy makers are also concerned with social media games on Facebook and mobile that are gambling-themed, and are considering their regulation.
Betting Around the Globe What are the key territories in the short, medium and long term? As operators land grab in unlicensed and newly licensed markets what will determine their success? Where are the likely new success stories and who is likely to benefit.
Building Landing Pages for Conversion Getting your landing page right is often the most difficult part of a search campaign and the difference between right and wrong can dramatically hurt your lead generation and conversions. This session will analyse some of the best performing landing pages in the market.
Horse Racing v Sports Betting Will sports betting dominate the betting markets or are there areas where Horse Racing will see a resurgence? Are we likely to see growth in other jurisdictions? Does the continued growth of inplay betting mean that racing will not be able to compete on a level playing field?
Content Driven Marketing Following Panda quality content should now be an essential part of your SEO strategy but it doesn’t have to cost the world. This session will teach you how produce high quality, search positive content without breaking your wallet.
LatAm: Law, Payments & Commercial Viability (Brazil, Argentina, Uruguay; Peru) This session analyses four South American markets focusing on their iGaming laws, their banking and payments problems and solutions for iGaming, and the potential market size by both player numbers and dollar amounts.
World Cup 2014 How will operators grab a slice of this competitive market in the lead up to the event? Is PR and Marketing key? Or are new products and the use of mobile platforms the most important way of engaging with the betting audience?
Excellent Emails: 30 in 40 Email is still one of the most effective channels for driving engagement and ultimately conversions but is also very easy to get wrong. In this session hear 30 tips in 40 minutes to ensure delivery, conversion and engagement across multiple channels.
Asian Handicap: Converting European Sports Betting European Whales are already familiar with the advantages of Asian Handicap Betting, but find out why Asian Handicap is becoming more popular with the average bettor and why more and more bookmakers are looking to add Asian Handicap to their product portfolio.
New Start-Ups - Pitfalls and Opportunities Who are the likely success stories to emerge from the new start-up operators that have arrived in recent times? What are the key elements for success and what is likely to cause failure?
The Best Affiliates: Deconstructed In this session hear from our expert panel in search and marketing as they focus on the biggest affiliate sites in the market and analyse what makes them literally “tick.” This is an unique opportunity to see what the best are doing right and wrong.
On site conversion optimization Find out, through examples in iGaming and in the wider e-commerce market, what has worked and what hasn’t through a series of easy to follow visual examples. Conversion optimization is not a dark art - just learn what to look for.
Racing Post Keynote Talk The Racing Post deliver their thoughts on the latest feedback and research with regards to digital distribution. What platforms are important for a successful distribution?
Mobile Search:The Final Frontier This session will look at approaches you should be using when building your mobile site and how that will positively affect your ranking in mobile search results. It will focus on the guidelines provided by Google that outline three different site configurations.
Morning Coffee Break European Grey Market Analysis While the major European markets are regulating for iGaming, Europe’s grey markets are still highly lucrative for operators servicing them. This session provides insights into markets in East Europe, the Balkan Pensile and Russia.
12:30
13.30
14.30
15.30
Lunch
for more information please visit www.iGamingSuperShow.com
Thursday 13th June 2013
Logo
Time &
10.00
Welcome Tea & Coffee
11.00
Welcome from Conference Chair
11.05
USA Legislation The United States is opening up to iGaming. This session will give an overview to State vs. Federal legislation, the Politics behind gaming policy, and the views of the major stakeholders in regards to their preference for the direction of this industry.
Partner, Outsource or go it alone? As a land-based gaming operator you have several choices when starting your online business. This session will walk you through the benefits and pitfalls of the different operating models currently being used in the sector.
Social Success Step One: Case Study in Developing Social Media Audience Using Social Media to attract a following is not a new idea, and is often difficult to monetise. However, developing followers may prove to be the best first step you make for the development of a profitable social strategy.
Affiliate Marketing isn’t Evil Despite being a major acquisition channel for iGaming operators affiliate marketing is still seen as a necessary evil by many major operators. This session will however look at how affiliate marketing is in fact an effective marketing tool for operators.
12.00
USA State by State Market Size Analysis States are forming their iGaming policies and going online in 2013. This session will look specifically at six states that are advanced in, or advancing, their iGaming policies and analyse the market potential of each individual state.
Startup:Your Pre Launch Checklist Launching an online casino isn’t just about choosing a software provider. The supply chain in iGaming is long and complex, and if you go online missing any piece of the jigsaw you are bound for failure. Find out what elements you need to have right when you go online.
Taking your real-money business to Facebook This session will follow the journey from Freemium to Real-Money Gambling on Facebook. Find out what Facebook is looking for in partners, which markets Facebook are most likely to open next and what you do next when Facebook lets you in.
Creating Successful Mobile Advertising Campaigns Mobile users are fundamentally different which means your approach has to be completely remodelled for mobile. Do you create unique landing pages for instant conversion without complication or do click-to-call ads for immediate gratification?
13.00
Lunch
14.00
Keynote
Taking Your Gambling OperaSocial Sports Betting Apps tion Online - The Key Recruit- The Next Generation:Panel ment Steps Sports betting is a huge success in iGaming, but it has failed to This presentation will cover the main steps and decisions a bricks materialize as a major force in and mortar based gaming operation social gaming. Hear from a panel of next-generation social sports betting will need to face when taking their brand into the online space and content providers as to why they thing social sports betting is going how those decisions will affect the recruitment needs of the business. to be the biggest element of social gambling in the future.
Ignore Google+ At Your Peril Google+ is now used by hundreds of millions of users and on top of this Google have stated that it will soon permeate all aspects of its DNA so this is a social network that cannot be ignored.This session will analyse the inner workings of Google+ and explain how affiliates can best use it.
14.45
Indian Gaming USA/ Canada Tribal gaming in North America has been the most significant factor in the growth of gaming over the past 20 years. With Canadian Tribal iGaming having been launched in 2012 and the US Tribal interests getting prepared for iGaming in 2013, you can’t miss this opportunity to find out how tribal gaming will influence the development of online gambling in North America
Player ID & Location Verification Player Identification is the single most important function of an iGaming Business. Not only does it protect you from player fraud, but it safeguards you from accepting bets from minors or from persons not located in your licensed jurisdiction.
Driving traffic from Facebook & Twitter Twitter and Facebook are incredible platforms to engage users and generate traffic but it isn’t simply about creating a page or pushing our tweets. Attend this session to hear from affiliates that are actively using these social networks to extend their reach and generate huge amounts of traffic.
15.30
Finding a Partner in the USA How to diversify and optimise Acquiring mobile customers: Advanced Web Analytics Your analytics information is a gold As States begin licensing their your acquisition channels to Panel mine of knowledge that when read casinos, race tracks and card rooms drive growth You’ve decided to go mobile, now to offer iGaming, opportunities arise Focus will be given to launching how will you acquire players in and used correctly can be a highly for operators and suppliers with ex- completely new brands as well the fast-growing but exceedingly effective tool for improving your site. perience in providing iGaming. This as transitioning existing brick and cluttered space. Learn different acIn this session you will learn how to session will address what terrestrial mortar brands to the online space. quisition techniques, their associated use this free and important analytics operators going online should look What needs to be considered and costs and what budgets are needed tool by setting specific action points for in a partner/supplier. planned for pre-launch and what to realistically develop a business in and goals. key performance indicators must be this channel. monitored post- launch.
18.30
Exhibition Closes
Logo with strapline (varies according to context)
mGAMING SUMMIT
Strategies for mastering mobile gambling
HTML5 vs Native App Development for Mobile Devices: Panel Hear the experts debate the merits of HTML 5 vs Native App development for mobile devices. Is hardware making HTML 5 the superior choice, or will native apps always offer a better use of resources for mobile game developers?
for more information please visit www.iGamingSuperShow.com
More Information about the iGaming Super Show Exhibition Floor Plan CONFERENCE ROOM
BAR
FOOD SERVICE
IGAMING BUSINESS ZONE
FOOD SERVICE 2
IGB AFFILIATE ZONE
FOOD SERVICE 1
CONFERENCE ROOM 2
CONFERENCE ROOM 4
BAR 1
VIP LOUNGE
BAR 2
IGAMING BUSINESS ZONE
IGB AFFILIATE ZONE
CONFERENCE ROOM 3
CONFERENCE ROOM 1
ENTRANCE
Would you like to sponsor or exhibit at the Igaming Super Show? If you would like to know more about our exhibition or sponsorship opportunities please contact: Ian@iGamingBusiness.com, +44(0) 207 954 3412.
About the paid for shows at the iGaming Super Show Please note that the iGaming Executive Summit (IGES) is a paid for conference at the iGaming Super Show and is strictly only open to C-Level executives working within iGaming, terrestrial gaming and the lottery markets. The conference content is specifically designed for the needs of executives in the gaming sector and will include some of the biggest speakers in the market ensuring the sessions are targeted for your current business needs and objectives.
PRiME stands for Professional iGaming Management Education and is a one day intensive course designed for new entrants in the iGaming market. PRiME is also a paid for track at the iGaming Super Show and costs £499 + local vat and includes the full track as well as entrance to the iGaming Super Show and all its associated general conference tracks.
Our Marketing Partners
How to Book
Hotel and Venue
All delegates attend the event FREE OF CHARGE. You can book online at www.iGamingSuperShow.com. It’s fast, easy and you’ll get confirmation within minutes.
We have negotiated preferential rates for all delegates at fantastic hotels only minutes away from the RAI Exhibition and Convention Centre. Rooms go quickly and we are often fully booked within weeks of launching the event. So don’t miss out! Be at the heart of the action and book today www.iGamingSuperShow.com/Accommodation.
All information is correct at the time of printing. Please note that iGaming Business reserves the right to alter or amend the conference schedule at any time.
for more information please visit www.iGamingSuperShow.com