iGamingBusiness Directory 2011-12 - part 1 by iGaming Business

MARKETPLACE 2011/12

The Definitive iGaming Business Directory

ÂŁ75 MARKETPLACE 2011/12 The Definitive iGaming Business Directory

Introduction

AS THE IGAMING INDUSTRY continues to expand into a regulated global business, its operators have a greater need than ever to find specialist local and regional suppliers. Luckily, there has never been a time when more quality suppliers are servicing this industry than today. The 2011/12 Marketplace directory features the industryâ&#x20AC;&#x2122;s best suppliers and acts as a reference guide to companies that truly understand the needs of iGaming operators and have a track record of delivering results. Michael Caselli, Managing Editor

Managing Editor: Michael Caselli Editor: James McKeown Publisher: Alex Pratt Production Manager: Craig Young Production Assistant: Laura Head Sales manager: Ian Larcombe Designer: Kris Ellis

Published by: iGaming Business Ltd 3rd Floor 33-41 Dallington Street London EC1V 0BB UK

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ÂŠ iGaming Business Ltd 2011. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Marketplace Directory and iGB Affiliate Magazine is published by iGaming Business Limited of 33-41 Dallington Street, London EC1V 0BB, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content.

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Contents

marketplace 2011/12 03 06 14 26 32 34 38 42 52 64 78 80 88 104 110 112 114 118 122 134 138 140 141 143 144 146 150 156 160 162 170 178 186 188 198 200 202 212 216 224

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Welcome 2011â&#x20AC;&#x2122;s iGaming Industry â&#x20AC;&#x201C; an Outlook for the Future Events Calendar The 10 Companies to Watch in 2011 Top 100 Operators Top Operators by Region Trade Associations and Regulatory Bodies Jurisdiction Profiles Advertising, Marketing & PR Affiliate Programs Alternative Gaming Bingo Software Casino Software Consulting Corporate Service Providers Customer Relationship Management Fixed Odds Fraud Protection Hosting Jurisdictions Jurisdictions - Curacao Jurisdictions - Alderney Jurisdictions - Isle of Man Jurisdictions - Jersey Jurisdictions - Malta Licensing Live Casino Lottery Software Managed Services Mobile Gaming Payment Solutions Poker Software Promotions, Prizes & Merchandise Recruitment SEO/SEM Services Skill Gaming Software Sports Betting Translation Services Turnkey Solutions Index

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Contents

sponsored categories: Advertising, Marketing & PR

Affiliate Programs

Bingo Software

Casino Software

Consulting

Hosting

Jurisdictions

Live Gaming

Mobile Gaming

Recruitment

Sports Betting

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THE iGAMING INDUSTRY IN 2011 - AN OUTLOOK FOR THE FUTURE As the iGaming industry continues to adapt to a regulatory metamorphosis, 2011 will further demonstrate how law and regulation dictate the sector’s strategy, development and direction. Stephen Ketteley, a leading sector lawyer and partner in Berwin Leighton Paisner LLP’s Betting and Gaming Team, reﬂects on developments in the last few months and comments on how future regulatory developments may well shape the industry in the coming year. The general regulatory landscape It is undeniable that regulatory debate and development continues to dominate the sector. For a number of years now, we have been advising the various stakeholders in the industry on what it means for them to operate within what has been, ostensibly, a grey market. We had to guide the industry through a myriad of outdated legislation and complicated legal concepts whilst, at the same time, trying to give operators a modicum of certainty around their activities and whilst giving investors (both private and public) as much comfort as possible that any associated uncertainty would not come back to bite them. Regulatory change requires anyone involved in the industry to continually reflect on their position, their appetite for risk and their associated strategies. The market has undergone a period of ‘polarisation’ or ‘Balkanisation’ where, on a jurisdiction by jurisdiction basis, a black and white market is emerging. As jurisdictions update their legislation and introduce licensing regimes, the industry must analyse all such opportunities. The old adage “be careful what you wish for” is often heard, as the systems being mooted (and then introduced) are not as commercial as the operators would like and yet, undoubtedly, provide the certainty that many crave. However, the grey market remains a factor.

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We must not lose sight that whilst the European iGaming regulatory landscape is undergoing change, there are many jurisdictions elsewhere in the world where the industry continues to do very well and where the clarification of the legal position is not high on anyone’s agenda.

Europe Arguably, 2010 saw the industry finally surrender to the political reality of the death of the freedom of movement of services within the European Union as it applies to iGaming. As licences become available, operators have a choice – either obtain such licences, close their businesses down in the relevant territories or keep going without any coherent argument that they are not acting illegally. Look back just four years to mid-2007. When the UK’s Gambling Act was in its final stages of implementation in summer 2007, other than the ‘offshore’ jurisdictions, the UK was the only Member State that had any coordinated approach to the regulation of online gambling. It is remarkable now to think that just four years later, there are now other major jurisdictions in which you can pursue such a licence (notably France and Italy) and, I suspect, there will be a number of others within the coming year. Member States such as Spain, Denmark, Holland, Greece, Germany, Bulgaria and Poland are all in various stages of

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liberalisation, some appearing to move ahead smoothly, others having significant problems, but it is clear that the momentum is with regulation. However, liberalisation comes at a cost. There is a rather awkward inconsistency between Member States’ approaches to regulation, not least in what products will actually be licensable. In particular, online casino companies and betting exchanges appear vulnerable to the current direction of regulation in a number of Member States. Further, some of the tax rates being imposed or mooted (notably in Germany for sports) appear to make the system completely unworkable and, one might argue, merely act to strengthen existing monopolies and provide opportunities for the emergence of a significant black market. Finally, differences of opinion as to the level of presence (both in terms of personnel and technology) and differences of opinion as to the extent to which operators will be allowed to advertise and market their products within a jurisdiction are but two examples of how

operators will need to grapple, on a Member State by Member State basis with a patchwork of regulation. This will favour a small number of multi-national operators who may be the only ones who can handle the burden of such compliance. In the face of multi-jurisdictional licensing, the industry must try and achieve a level of consistency when it comes to compliance, social responsibility and technical standards. With that in mind, the European Union’s green paper, which was recently published and which is now subject to a consultation up until the end of July 2011, gives the industry its opportunity. I would urge everybody to make their views known.

US March and April 2011 were fascinating for observers of the US gaming market. The apparent (yet slow) move towards regulation, on both a federal and state level, of online poker continued to create optimism. Then came the announcement that Steve Wynn had signed a ‘strategic alliance’

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with PokerStars and that the owners of Station Casinos had signed a similar deal with Full Tilt. People began to ask “surely they weren’t going to get away with it?” And it looks like they may not have done. Shortly after those announcements, indictments were unsealed and arrest warrants were issued for a number of individuals linked to Stars, Tilt and Absolute Poker. That said, the individuals have not yet been tried. From a legal point of view, it would be very interesting to see whether the arguments, previously put forward by those operators that they were, in fact, not acting in contravention of US legislation, have merit. It would appear that the long-term plan for regulation of online gambling in the United States is continuing. ‘Prohibition’ drove many operators out and, following these final acts against those that refused to leave, we now expect regulation of poker, at least (and, maybe, one day for sports).

Corporate activity We have now seen the first mega-merger within a sector with the marriage of bwin and PartyGaming. Betfair’s IPO finally got away, although it has continued to be kicked by analysts who question the ability for it to grow in light of the attack on its liquidity pool throughout Europe by Member States reluctant to license its core exchange product. The corporate market is buoyant; there are various transactions that have been (or shortly will be) consummated by operators looking to increase territorial reach or to strengthen product portfolios. Software suppliers continue to bolt-on additional products or service provision capabilities and we expect this to continue. We also expect there to be more commercial joint ventures (rather than pure corporate transactions) as stakeholders come together to pool their resources but, in a way, that maintains their independence. Finally, the investment community is paying close attention to the iGaming sector again. Previously, they had shown interest but had been largely warned off by regulatory risk. The removal of unacceptable regulatory risk in respect of many operations and service providers is

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attracting private equity and gives other financial institutions, notably the lending banks, comfort to open their doors to the sector again.

Technology A short word on technological developments. Maybe 2011 will, finally, be the year of mobile in iGaming. I suspect a number of you reading this will argue that 2010 already merits that honour, as a number of the larger operators have reported significant transactional volumes and profits through their mobile channels, largely benefitting from devices that clearly offer the user an experience worth interfacing with. IPTV is another area where we expect there to be significant developments as digital convergence continues to remove technological barriers to gaming through television which may move out of the niche and into the mainstream. Finally, the phenomenon of social gaming and casual gaming, particularly through social networks such as Facebook, is another area that the iGaming sector is paying attention to, although only those with an open mind, willing to understand and embrace an entirely different business model will succeed in combining this with their existing offering as they to continue with their attempts to monopolise our online entertainment journey.

Stephen Ketteley is Partner in Berwin Leighton Paisner LLP’s Betting and Gaming Team. He concentrates on advising clients on all operational and regulatory aspects of their businesses and acts for operators and suppliers alike by drafting, negotiating and advising on matters such as intellectual property, software licensing and development, white-label supply agreements and affiliate arrangements. He advises on the regulatory aspects of corporate transactions and the corresponding issues affecting investors, lenders and intermediaries.

Gaming

Greentube Internet Entertainment Solutions GmbH: Online Gaming’s ‘Innovation Pioneer’ Greentube is one of the online gaming world’s leading full service providers and an innovative pioneer in the development and provision of state-of-the-art gaming solutions. Greentube has proven excellence in the online, mobile and iTV sectors; with a particular focus on casino and skill games, poker, bingo and free multiplayer 3D game applications. Founded in 1998, the company adopted the name Greentube I.E.S. AG in 2000. Since then, the company has become an international success story and built a strong brand recognition and a corporate reputation as a leading player in the global gaming and media industries. In January 2010, Astra Games Limited, the UK based subsidiary of the Novomatic Group, acquired a 70 percent shareholding in Greentube I.E.S. AG, which was subsequently transformed into today’s Greentube Internet Entertainment Solutions GmbH. In its early days Greentube began operating in its native Austrian market with a selected range of online card games. Over the following ten years the company expanded its gaming portfolio at an astonishing year-on-year rate and now boasts more than 80 browser-based games, a dozen mobile games and a collection of free-to-download games in its highly acclaimed eSport series. Greentube’s software and backend systems are the result of highest calibre expertise in the field of online gaming and also draw upon professional experience with dozens of partner site integration projects. More than 40 international customers are among the company’s B2B partners, including household names such as Canal+, Daily Mirror, France Télévision, Volkswagen, Pro7, Sat.1,

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T-Mobile, Telefonica, RAI, ORF, Kurier.at, ATV, NRK (Norwegian state television), Admiralbet.com, CBC, Interwetten, Stargames and many more. The Novomatic Remote Gaming System is a comprehensive content provision solution that empowers operators with the ability to introduce Novomatic’s globally successful games to their in-operation platform. Providing the operator with the capability to present the perfect game at the perfect time, NRGS opens the door to the most celebrated games and brands from Novomatic’s illustrious library, allowing unrivalled enhancement of the player experience through an optimised game mix. In turn, this creates maximum return on investment through superior revenue generation and maximum player loyalty. The aim of NRGS is to provide a simple, straightforward integration. NRGS offers a robust, stable medium that permits easy interaction and intuitive management, consistently expanding with future releases in practical and efficient way. Novomatic is dedicated to research and development bringing out new games to maintain a consistent competitive advantage in this rapidly growing industry. By simply integrating with the NRGS the partner is able to benefit from

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new and exciting game releases with no further integration efforts. New titles selected out of the existing Novomatic games portfolio will become easily available to the game offering once they are released via the NRGS platform. The player experience is very important. The player is able to utilise all native platform functions with Novomatic’s game content, merging effortlessly with the branded player interface in the same manner as the current game theme portfolio. Instant and seamless integration is paramount to an impeccable gaming experience, bringing the games to the player in a smooth, uninterrupted delivery that maximises entertainment. This seamless experience lets players enjoy Novomatic’s top performing games over and over again. As the Novomatic Group’s future gateway to online gaming, Greentube is working intensively

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on the development of online versions of numerous already successful Novomatic products. And it is here that the Novomatic Remote Gaming System (NRGS) plays a special role, as it is already seamlessly integrated into Greentube’s existing systems. Greentube has held service-provision licenses in Malta and Alderney for a number of years; thus allowing the company to service online operators within the European Union with the provision of turnkey casino sites, poker, bingo and skill games. The near future will be marked by the expansion of online service locations in regulated jurisdictions. Further information on Greentube, its products, customer references and much more can be found on the official website: www.greentube.com or contact sales@greentube.com

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Events Calendar

june 2011 date

event

Venue

Country

01/06/11

sport

Online Bingo Summit

London

05/06/11

European Lottery Congress

Helsinki

Finland

06/06/11

North American Gaming Regulators Association (NAGRA) Annual Conference

San Diego

USA

07/06/11

G2E Asia

Macao

China

09/06/11

iGaming Regatta Malta

Malta

12/06/11

Motor Racing

Canadian Grand Prix

Montreal

Canada

13/06/11

Golf

US Open

Maryland

USA

Lyceum iGaming Summer Social

London

Wimbledon All England Lawn Tennis Championships

London

Women in Gaming Awards

London

15/06/11 20/06/11

Tennis

22/06/11 25/06/11

Special Olympics

2011 Special Olympics World Summer Games

Athens

Greece

26/06/11

Motor Racing

European Grand Prix

Valencia

Spain

26/06/11

Football

FIFA Women's World Cup

Various

Germany

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Events Calendar

july 2011 date

sport

event

Venue

Country

02/07/11

Cycling

Tour de France Grand DĂŠpart

Vendee

France

05/07/11

World Gaming Executive Summit

Madrid

Spain

05/07/11

Global Lotteries Exec Summit 2011

Madrid

Spain UK

10/07/11

Motor Racing

British Grand Prix

Silverstone

12/07/11

Baseball

All Star Game

Arizona

USA

24/07/11

Motor Racing

German Grand Prix

Nurburgring

Germany

31/07/11

Motor Racing

Hungarian Grand Prix

Budapest

Hungary

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RunningCalendar Events Head

august 2011 date

sport

event

Venue

Country

07/08/11

Deaf Sports

World Deaf Swimming Championships

Lisbon

Portugal

08/08/11

Golf

US PGA Championship

Atlanta

USA

08/08/11

Badminton

World Badminton Championships

London

12/08/11

University Sports

26th Universiade 2011

Shenzhen

China

13/08/11

Tug of War

International Tournament

Eibergen

Netherlands

22/08/11

Archery

European Field Championship

Florence

Italy

27/08/11

Athletics

13th IAAF World Chamionships in Athlectics

Daegu

Republic of Korea

27/08/11

Multi sports

XIV Pacific Games

Noumea

New Caledonia

28/08/11

Motor Sport

Belgian Grand Prix

Spa Francorchamps

Belgium

28/08/11

Rowing

World Rowing Championships

Bled

Slovenia

30/08/11

Cycling

UCI Mountain Bike & Trials World Championships

ChampĂŠry

Switzerland

31/08/11

Archery

World Archery 3D Championships

DonnersbachPlanneralm

Austria

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Events Calendar

september 2011 date

sport

event

01/09/11

Basketball

FIBA Asia Championship for Men

01/09/11

Boxing

AIBA World Championships

02/09/11

Karate

20th Mediterranean Championships (Juniors-Cadets)

Italy

03/09/11

Rugby Union

Premiership Season commences

03/09/11

Basketball

Eurobasket 2011

Lithuania

06/09/11

Venue

Country

Baku

Azerbaijan

Lyceum End of Summer iGaming Social

London

09/09/11

Rugby Union

IRB Rugby World Cup

Various

New Zealand

11/09/11

Motor Racing

Italian Grand Prix

Monza

Italy

11/09/11

Masters Games

European Masters Games 2011

Lignano Sabbiadoro

Italy

12/09/11

Archery

European Field Championships

Florence

Italy

13/09/11

Gymnastics

20/09/11

Rhythmic Gymnastics World Championships

Lille

France

EiG Milan

Milan

Italy

21/09/11

Cycling

2011 UCI Road World Championships

Copenhagen

Denmark

25/09/11

Motor Racing

Singapore Grand Prix

Singapore

25/09/11

Marathon

Berlin Marathon

Berlin

Germany

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RunningCalendar Events Head

october 2011 date

sport

event

Venue

Country

03/10/11

Archery

Olympic Test Event

London

G2E Vegas

Las Vegas

USA

03/10/11 05/10/11

Floorball

06/10/11

EuroFloorball Cup 2011 Final Round

Czech Republic

Barcelona Affiliate Conference

Barcelona

Spain

08/10/11

Gymnastics

Artistic Gymnastics World Championships

Tokyo

Japan

09/10/11

Motor Racing

Japanese Grand Prix

Suzuka

Japan

10/10/11

Monaco iGaming Exchange

Monaco

France

14/10/11

Multi sport

Pan-American Games

Guadelajara

Mexico

19/10/11

Baseball

MLB World Series

Various

USA

23/10/11

Motor Racing

Korean Grand Prix

Yeongamm

Korea

24/10/11

Tennis

WTA Sony Ericsson Championship

Istanbul

Turkey

27/10/11

Korfball

World Championship

Shaoxing

China

28/10/11

Squash

Men's and Women's World Open Championships

Rotterdam

Netherlands

29/10/11

Yacht Racing

Volvo Ocean Race commences

Alicante

Spain

30/10/11

Motor Racing

Indian Grand Prix

Delhi

India

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Events Calendar

november 2011 date

sport

event

Venue

Country

01/11/11

Horse Racing

Melbourne Cup

Melbourne

Australia

04/11/11

Volleyball

Women's World Cup

Various

Japan

05/11/11

Triathlon

2011 Henderson ITU Long Distance Triathlon World Championships

Henderson

USA

06/11/11

Marathon

New York Marathon

New York

USA

06/11/11

Powerlifting

Men's and Women's World Championships

Pilsen

Czech Republic

10/11/11

Weightlifting

World Championships / Olymic Qualification

Paris

France

13/11/11

Motor Racing

Abu Dhabi Grand Prix

Yas Marina

UAE

20/11/11

Tennis

ATP World Tours Finals

London

20/11/11

Volleyball

Men's World Cup

Various

Japan

20/11/11

Tennis

Barclays ATP World Tour Finals

London

TBC

iGB Espana

Madrid

Spain

23/11/11

Sport & iGaming Conference

London

Brazilian Grand Prix

Sao Paulo

Brazil

27/11/11

Motor Racing

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RunningCalendar Events Head

december 2011 date

sport

01/12/11

event

Venue

Country

Lyceum Holiday iGaming Social

London

02/12/11

Sailing

Perth 2011 ISAF Sailing World Championships

Perth

Australia

08/12/11

Football

FIFA Club World Cup

Various

Japan

14/12/11

Darts

Ladbrokes.com World Darts Championship

London

United Kingdom

26/12/11

Cricket

Boxing Day Test

Melbourne

Australia

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Events Calendar

january 2012 date

sport

event

Venue

Country

13/01/12

Olympics

1st Youth Olympic Winter Games

Innsbruck

Austria

16/01/12

Tennis

Australian Open Championships

Melbourne

Australia

24/01/12

ICE

London

25/01/12

Lyceum Fire & ICE

London

26/01/12

London Affiliate Conference

London

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RunningCalendar Events Head

february 2012 date

sport

event

Venue

Country

TBC

Cricket

ICC World Twenty20

Various

Sri Lanka

04/02/12

Rugby

RBS Six Nations commences

Various

05/02/12

American Football

SuperBowl XLVI

Indianapolis

USA

Gaming Executive Summit (GES) LATAM 2011

Panama City

Panama

Carling Cup Final

London

22/02/12 26/02/12

Football

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Events Calendar

march 2012 date

event

Venue

Country

01/03/12

iGaming Asia Congress & Expo Macau

Macau

China

01/03/12

AmEx 2011

Dublin

Ireland

03/03/12

Caribbean Gaming Show & Conference 2011

Santo Domingo

Dominican Republic

09/03/12

sport

IAAF World Indoor Championships

Istanbul

Turkey

17/03/12

Athletics

Lyceum iGaming Spring Social

London

24/03/12

iGaming Affiliate France

Paris

France

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RunningCalendar Events Head

april 2012 date

sport

03/04/12 05/04/12

event

Venue

Country

Indian Gaming 2012

Arizona

USA

Gambling Technology Strategies

London

05/04/12

Golf

The Masters Tournament

Augusta

USA

07/04/12

Rowing

The Boat Race

London

12/04/12

Horse Racing

The Grand National

Aintree

13/04/12

World Gambling Briefing Malta

St Julians

Malta

21/04/12

Snooker

World Snooker Championships

Sheffield

22/04/12

Athletics

London Marathon

London

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Events Calendar

may 2012 date

sport

04/05/12

event

Venue

Country

Southern Gaming Summit/Bingo World

Mississippi

USA

09/05/12

Football

UEFA Europa League Final

Bucharest

Romania

12/05/12

Football

FA Cup Final

London

19/05/12

Football

UEFA Champions League Final

Munich

Germany

26/05/12

Rugby Union

Heineken Cup Final

London

27/05/12

Tennis

French Open - Roland Garros

Paris

France

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The 10 Companies to Watch in 2011

The 10 companies to watch in 2011

Bet365

Betfair

The advent of in-play betting in the European market has changed the fabric of online sportsbetting, impacting significantly on the revenues of adopting sportsbooks to the degree that it now accounts for the majority of their betting income. The visible spearhead of this betting ‘revolution’ has arguably been Bet365, whose exposure to the UK market via celebrityendorsed TV advertising and at live sporting events has made it, in the eyes of the consumer at least, one of the most active purveyors of live betting in the market. The company has recently distanced itself from recent IPO activity in the sector stating its commitment to remaining a private company. Owners Peter Coates, who is also Chairman of Stoke City Football Club, and his daughter Denise, were placed 90th in the recent Sunday Times Rich List. Denise Coates is now the joint-eighth richest woman in the UK.

Betfair’s IPO in October, 2010, was one of the talking points of the last twelve months. At the time of the offering, it became the largest component of the iGaming Index, accounting for 18.9% of the Index’s value. However, even upon floatation, the company’s share price has received mixed forecasts from City analysts, varying from anywhere between 440 pence per share to 1,600 pence per share, and the negative sentiment has driven the share price down for consecutive periods. However, not to downplay the company’s prospects too much, Betfair remains an esteemed industry innovator (it is one of the forerunners of mobile gambling apps) and rumours about its IPO serving as a platform for M&A activity could well be confirmed or quashed in the coming year.

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The 10 Companies to Watch in 2011

Betsson

bwin.party

Betsson has consistently been one of the iGaming Index’s strongest performers and the start of 2011 has seen the company reassert its strength relative to the share performance of its rivals. The company has backed up a strategic expansion into Italy and China by reporting strong Q4 and fiscal year-end operating results that have demonstrated record high revenues and a 23% increase in operating profit. There has also been a reshuffle of key management personnel that has seen former CEO, Pontus Lindwall, become Chairman and Magnus Silfverberg replacing him as Group CEO. The move is intended to better position Betsson to execute a rapid international expansion strategy and should lead to another dynamic year for the company.

2011 has seen the first ‘mega-merger’ in the iGaming space as bwin and PartyGaming completed their much anticipated union (effective as of March 31) to form the world’s largest listed iGaming brand. bwin.party digital entertainment plc has endured a mixed start to life; its market value of just over £1 billion the day prior to ‘Black Friday’ representing a drop in value of two thirds from the companies’ combined value of £3 billion on the day the deal was announced (July 29, 2010). However, events of April 15, 2011 – the fated Black Friday – saw shares in the company rise by 30% and the recent Q1 2011 KPIs and Interim Management Statement intimated that the company remains confident about its future prospects.

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The 10 Companies to Watch in 2011

The 10 companies to watch in 2011

DC Lottery

GTECH G2

2011 has seen the passing of the first non-federal legislation for the regulation of iGaming in the United States – interestingly, in the home of federal administration, the District of Columbia. With the district not being within any official state boundaries, it cannot lay claim to being the first state to regulate iGaming, but it is the first region in the country to enact regulated law of any sort. For that reason, the DC Lottery, via which residents of the district will be able to play online poker and bet on fantasy sports, will be the focus of not just the industry, but those states preparing their respective efforts to bring iGaming regulation to their people.

The interactive division of Lottomatica Group subsidiary, GTECH, remains on the list of companies to watch in 2011, largely for its presence in Canada where it operates the Canadian Poker Network (CPN), the first regulated poker network in North America. The network launched towards the end of 2010 with Loto Quebec’s Espace Jeux site, and was joined by the British Columbia Lottery Corporation’s PlayNow. com site in February. The company states that the CPN is a perfect example of the type of convergence of the iGaming and lottery sectors that GTECH G2 was “created to serve”, and should more Canadian provinces register a desire to adopt iGaming, then it could be another busy 12 months for GTECH G2.

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The 10 Companies to Watch in 2011

Playtech

PokerStars and Full Tilt

The world’s largest publicly traded software supplier to the online gaming industry has had a solid start to 2011, is in talks with major new licensees in Europe and beyond and has used its Q1, 2011 revenue results to confirm that it retained a positive outlook despite the volatility in the market due to European regulation and, of course, Black Friday. Playtech was one of the early benefactors of the events of April 15, seeing uplift in its share price at the next trading session. The company is never far from the news and its assertion that Black Friday will have a longer-term benefit to its iPoker networks (dot.com and EU) would point to short-term future of considerable potential.

A joint entry, due to events of April 15, 2011. Black Friday saw the websites of both companies, and that of Absolute Poker, confiscated by the FBI following the unsealing of indictments against certain members of all three companies by the US Southern District of New York. The US market is now off limits to the two previous market leaders and it will be of interest to monitor the European operations of both companies as they plan for life without US players, and the impact that Black Friday will have on their European players’ loyalty. The poker market is widely forecasted to become a more level international playing field and we wait with interest to assess the fallout from the industry’s most controversial day since the passing of the UIGEA in 2006.

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The 10 Companies to Watch in 2011

The 10 companies to watch in 2011

Optimal Payments

Paddy Power

It could be an interesting period for Optimal Payments, having recently been acquired by Neovia for $50 million. The acquisition marked yet another rebrand for Neovia, having only recently changed its name from Neteller to create an overarching umbrella organisation. The Neteller business will now exist under the Optimal Payments brand with many in the analyst community believing the business to be undervalued given its solid operating results, and sharing quiet optimism for the companyâ&#x20AC;&#x2122;s future performance.

Like Betsson, the Irish bookmaker has continued to show strength in the markets as its share price hit an all-time-high in the reporting period considered in the May/June issue of iGaming Business magazine. It has received approval from the Commonwealth of Australia to pursue its outstanding ownership of its investment in Sportsbet and garnered further endorsement from the investment community as it stated its aim to expand its presence into regulated markets in Europe that â&#x20AC;&#x153;make financial senseâ&#x20AC;?. It has also announced the closure of its financial spread betting business to streamline its product offering to further bolster investor and analyst confidence.

30 | Marketplace 2011/12

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CasinoCityPress.com

iGamingSuppliers.com

InternetGamblingReport.com

Top 100 Operators

Rank

Property Name

Property URL

Games

New York State Lottery

www.nylottery.org

Lottery

WorldWinner

www.worldwinner.com

Backgammon, Skill Games

TwinSpires

www.twinspires.com

Racebook, Sportsbook

TVG Interactive Horseracing

www.tvg.com

Racebook, Sportsbook

Bodog

www.bodog.com

Casino Games, Poker, Racebook, Sportsbook

GameColony.com

www.gamecolony.com

Backgammon, Mahjong , Rummy Games, Skill Games

Online Vegas

www.onlinevegas.com

Casino Games

BetUS.com

www.betus.com

Casino Games, Poker, Racebook, Sportsbook

Sportsbook.com

www.sportsbook.com

Casino Games, Poker, Racebook, Sportsbook

Crazy Slots

www.crazyslots.com

Casino Games

Bookmaker

www.bookmaker.com

Casino Games, Poker, Racebook, Sportsbook

Club UK Casino

www.clubukcasino.com

Casino Games

PokerStars

www.pokerstars.com

Poker

Go Casino

www.gocasino.com

Casino Games

SuperSlots

www.superslots.com

Casino Games

Sports Interaction

www.sportsinteraction.com

Casino Games, Lottery, Poker, Racebook, Sportsbook

OddsMaker

www.oddsmaker.com

Casino Games, Racebook, Sportsbook

BetAmerica

www.betamerica.com

Racebook, Sportsbook

Plenty Jackpots

www.plentyjackpots.com

Casino Games

XpressBet

www.xpressbet.com

Racebook, Sportsbook

5Dimes

www.5dimes.com

Backgammon, Casino Games, Lottery, Poker, Racebook, Skill Games, Sportsbook

YouWager

www.youwager.com

Casino Games, Poker, Sportsbook

Full Tilt Poker

www.fulltiltpoker.com

Poker

English Harbour Casino

www.englishharbour.com

Casino Games

Spadester.com

www.spadester.com

Skill Games

VIP Slots

www.vipslots.com

Casino Games

Bet Eagle

www.beteagle.com

Casino Games, Racebook, Sportsbook

TheLotter.com

www.thelotter.com

Lottery

Sportsbetting.com

www.sportsbetting.com

Casino Games, Poker, Racebook, Sportsbook

Party Poker

www.partypoker.com

Casino Games, Poker

The Greek Sports Book

www.thegreek.com

Casino Games, Poker, Racebook, Sportsbook

Slots Galore

www.slotsgalore.com

Casino Games

WinPalace Casino

www.winpalace.com

Casino Games

New Bingo Billy

www.newbingobilly.com

Bingo, Casino Games

Pinnacle Sports

www.pinnaclesports.com

Casino Games, Poker, Sportsbook

Sports.com

www.sports.com

Casino Games, Poker, Racebook, Sportsbook

BetOnline.com

www.betonline.com

Casino Games, Racebook, Sportsbook

LinesMaker

www.linesmaker.com

Casino Games, Poker, Racebook, Sportsbook

Cool Cat Casino

www.coolcat-casino.com

Casino Games

Carib Sports Off Shore

www.caribsports.com

Casino Games, Poker, Racebook, Sportsbook

123Bingo Online

www.123bingoonline.com

Bingo, Casino Games

eBet USA

www.ebetusa.com

Racebook, Sportsbook

Replaypoker

www.replaypoker.com

Poker

Bingo Palace

www.bingopalace.com

Bingo, Casino Games, Poker

Intertops

www.intertops.com

Sportsbook

Betfair

www.betfair.com

Betting Exchange, Forex

Slots of Vegas

www.slotsofvegas.com

Casino Games

Silver Dollar Casino

www.silverdollar.com

Casino Games

BingoWorkz

www.bingoworkz.com

Bingo

Superior Casino

www.superiorcasino.com

Casino Games, Poker

Data provided by Casino City Press

32 | Marketplace 2011/12

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Top 100 Operators

Rank

Property Name

Property URL

Games

Bet Jamaica

www.betjamaica.com

Casino Games, Racebook, Sportsbook

PurePlay

www.pureplay.com

Poker

PKR

www.pkr.com

Casino Games, Poker

Slotland

www.slotland.com

Casino Games

Club Player Casino

www.clubplayercasino.com

Casino Games

Carbon Poker

www.carbonpoker.com

Casino Games, Poker

betEd.com

www.beted.com

Casino Games, Poker, Sportsbook

Paddy Power

www.paddypower.com

Casino Games, Lottery, Racebook, Rummy Games, Skill Games, Sportsbook

BetDSI

www.2betdsi.com

Bingo, Casino Games, Poker, Racebook, Sportsbook

The National Lottery UK

www.national-lottery.co.uk

Lottery

Bingo Hall

www.bingohall.com

Bingo, Casino Games, Lottery

Absolute Poker

www.absolutepoker.com

Casino Games, Poker

bet365

www.bet365.com

Casino Games, Racebook, Sportsbook

888

www.888.com

Bingo, Casino Games, Lottery, Poker, Racebook, Sportsbook

Palace of Chance

www.palaceofchance.com

Casino Games

Cyber Bingo

www.cyberbingo.com

Bingo, Casino Games, Poker

99 Slot Machines

www.99slotmachines.com

Casino Games

Sportbet

www.sportbet.com

Backgammon, Casino Games, Lottery, Poker, Racebook, Skill Games, Sportsbook

Slotoâ&#x20AC;&#x2122; Cash Casino

www.slotocash.com

Casino Games

Bingo Knights

www.bingo-knights.com

Bingo, Casino Games

DigiTurf

www.digiturf.com

Fantasy Sports

ClubWPT

www.clubwpt.com

Casino Games, Poker

Racing Post

www.racingpost.com

Casino Games, Poker, Racebook, Sportsbook

SBG Global

www.sbgglobal.com

Casino Games, Racebook, Sportsbook

VIP.com

www.vip.com

Casino Games, Poker, Racebook, Sportsbook

VietBet

www.vietbet.com

Casino Games, Lottery, Racebook, Sportsbook

Jackpot Capital Casino

www.jackpotcapital.com

Casino Games

World Sports Exchange

www.wsex.com

Casino Games, Poker, Racebook, Sportsbook

My Sportsbook.com

www.mysportsbook.com

Casino Games, Poker, Sportsbook

All Horse Racing

www.allhorseracing.com

Casino Games, Racebook, Sportsbook

BetRoyal Sportsbook

www.betroyal.com

Casino Games, Racebook, Sportsbook

Slotastic

www.slotastic.com

Casino Games

Casino Titan

www.casinotitan.com

Casino Games

Big Time Bingo

www.bigtimebingo.com

Bingo, Casino Games

Bet on USA

www.betonusa.com

Casino Games, Fantasy Sports, Poker, Racebook, Sportsbook

Mecca Bingo

www.meccabingo.com

Bingo, Casino Games, Lottery

Rome Casino

www.romecasino.com

Casino Games

SBOBET

www.sbobet.com

Casino Games, Sportsbook

USA Bingo

www.usabingo.com

Bingo

Mighty Slots

www.mightyslots.com

Casino Games

Bingo Mania

www.bingomania.com

Bingo, Casino Games, Lottery, Poker

Skill Addiction

www.skilladdiction.com

Skill Games

Millionaire Casino

www.millionairecasino.com

Casino Games, Poker

Prism Casino

www.prismcasino.com

Casino Games

Cherry Red Casino

www.cherryredcasino.com

Casino Games

Fun Time Bingo

www.funtimebingo.com

Bingo, Casino Games

bwin

www.bwin.com

Backgammon, Bingo, Casino Games, Lottery, Mahjong, Racebook, Skill Games, Sportsbook

Pamper Casino

www.pampercasino.com

Casino Games

Vegas Strip Casino

www.vegasstripcasino.com

Casino Games

100

CasinoRoom.com

www.casinoroom.com

Casino Games *information based on April 2011 figures

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Top Operators by Region

UK Gambling » All sites » Monthly rankings for the month of November, 2010 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

The National Lottery

www.national-lottery.co.uk

25.99%

Betfair

www.betfair.com

4.70%

William Hill

sports.williamhill.com

3.58%

Ladbrokes Sportsbook

sports.ladbrokes.com

3.53%

Racingpost.com

www.racingpost.com

3.20%

bet365

www.bet365.com

3.18%

Jackpotjoy

www.jackpotjoy.com

2.86%

Paddy Power

www.paddypower.com

2.60%

King.com

www.king.com

2.36%

At The Races

www.attheraces.com

1.92%

Gambling » All sites » Monthly rankings for the month of January, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

The National Lottery

www.national-lottery.co.uk

27.24%

Betfair

www.betfair.com

4.86%

Ladbrokes Sportsbook

sports.ladbrokes.com

3.85%

William Hill Sports Betting

sports.williamhill.com

3.60%

bet365

www.bet365.com

3.42%

Racingpost.com

www.racingpost.com

3.36%

Paddy Power

www.paddypower.com

2.77%

Jackpotjoy

www.jackpotjoy.com

2.73%

King.com

www.king.com

2.69%

At The Races

www.attheraces.com

1.96%

Gambling » All sites » Monthly rankings for the month of March, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

The National Lottery

www.national-lottery.co.uk

31.83%

Betfair

www.betfair.com

4.61%

Racingpost.com

www.racingpost.com

3.69%

William Hill Sports Betting

sports.williamhill.com

3.58%

Ladbrokes Sportsbook

sports.ladbrokes.com

3.42%

bet365

www.bet365.com

3.17%

Paddy Power

www.paddypower.com

2.86%

Jackpotjoy

www.jackpotjoy.com

2.56%

William Hill

www.williamhill.com

2.17%

At The Races

www.attheraces.com

1.98%

34 | Marketplace 2011/12

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Top Operators by Region

US Gambling » All sites » Monthly rankings for the month of November, 2010 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

FreeSlots

www.freeslots.com

4.46%

King.com

www.king.com

4.14%

NY Lottery

www.nylottery.org

3.74%

WorldWinner

www.worldwinner.com

3.60%

Florida Lottery

www.ﬂalottery.com

3.49%

Lottery Post

www.lotterypost.com

3.21%

Pennsylvania Lottery

www.palottery.state.pa.us

2.81%

Texas Lottery Commission

www.txlottery.org

2.56%

California Lottery

www.calottery.com

2.15%

Covers

www.covers.com

2.08%

Gambling » All sites » Monthly rankings for the month of January, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

FreeSlots

www.freeslots.com

4.24%

NY Lottery

www.nylottery.org

4.06%

King.com

www.king.com

3.69%

Lottery Post

www.lotterypost.com

3.57%

Florida Lottery

www.ﬂalottery.com

3.56%

Pennsylvania Lottery

www.palottery.state.pa.us

3.14%

WorldWinner

www.worldwinner.com

3.10%

Texas Lottery Commission

www.txlottery.org

2.98%

California Lottery

www.calottery.com

2.90%

Georgia Lottery

www.galottery.com

2.28%

Gambling » All sites » Monthly rankings for the month of March, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

FreeSlots

www.freeslots.com

4.34%

NY Lottery

www.nylottery.org

4.18%

Lottery Post

www.lotterypost.com

3.94%

Florida Lottery

www.ﬂalottery.com

3.71%

King.com

www.king.com

3.22%

Pennsylvania Lottery

www.palottery.state.pa.us

3.20%

Texas Lottery Commission

www.txlottery.org

3.10%

California Lottery

www.calottery.com

2.85%

WorldWinner

www.worldwinner.com

2.79%

Georgia Lottery

www.galottery.com

2.42%

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Top Operators by Region

AUS Gambling » All sites » Monthly rankings for the month of November, 2010 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

TAB Racing NSW & VIC

www.tab.com.au/racing

17.16%

Sportsbet.com.au

www.sportsbet.com.au

6.94%

Tabcorp Wagering

www.tab.com.au

6.90%

UNiTAB.com

unitab.com

6.80%

Tattersall’s

www.tattersalls.com.au

4.60%

Golden Casket Lottery Corporation

www.goldencasket.com

4.48%

Sportingbet Australia

www.sportingbet.com.au

3.41%

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

3.29%

NSW Lotteries

www.nswlotteries.com.au

2.77%

TABOzbet

www.ozbet.com.au

2.76%

Gambling » All sites » Monthly rankings for the month of January, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

TAB Racing NSW & VIC

www.tab.com.au/racing

15.81%

NSW Lotteries

www.nswlotteries.com.au

8.14%

UNiTAB.com

unitab.com

7.21%

Golden Casket Lottery Corporation

www.goldencasket.com

7.00%

Tabcorp Wagering

www.tab.com.au

5.55%

Sportsbet.com.au

www.sportsbet.com.au

5.11%

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

3.78%

TABOzbet

www.ozbet.com.au

2.93%

Lotterywest

www.lottery.wa.gov.au

2.49%

Betfair

www.betfair.com

2.47%

Gambling » All sites » Monthly rankings for the month of March, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

TAB Racing NSW & VIC

www.tab.com.au/racing

14.84%

Tabcorp Wagering

www.tab.com.au

8.35%

Sportsbet.com.au

www.sportsbet.com.au

7.65%

UNiTAB.com

unitab.com

6.37%

Golden Casket Lottery Corporation

www.goldencasket.com

5.73%

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

3.86%

NSW Lotteries

www.nswlotteries.com.au

3.55%

Sportingbet Australia

www.sportingbet.com.au

3.46%

Betfair

www.betfair.com

2.65%

TABOzbet

www.ozbet.com.au

2.40%

36 | Marketplace 2011/12

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HK Gambling » All sites » Monthly rankings for the month of November, 2010 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

Hong Kong Jockey Club - Bets

bet.hkjc.com

31.79%

HKJC Football Betting Limited

bet.hkjc.com/football

25.74%

The Hong Kong Jockey Club

www.hkjc.com

21.21%

The Hong Kong Jockey Club Football

football.hkjc.com

7.21%

Macau Slot

www.macauslot.com

1.80%

Ladbrokes Sportsbook

sports.ladbrokes.com

1.77%

The Hong Kong Jockey Club Horse Racing

racing.hkjc.com

1.76%

Football.orisun.com

football.on.cc

1.33%

888.com

www.888.com

0.91%

Titan007 Live

live.titan007.com

0.73%

Gambling » All sites » Monthly rankings for the month of January, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

Hong Kong Jockey Club - Bets

bet.hkjc.com

32.60%

HKJC Football Betting Limited

bet.hkjc.com/football

26.11%

The Hong Kong Jockey Club

www.hkjc.com

20.96%

The Hong Kong Jockey Club Football

football.hkjc.com

7.14%

Ladbrokes Sportsbook

sports.ladbrokes.com

1.84%

Macau Slot

www.macauslot.com

1.76%

The Hong Kong Jockey Club Horse Racing

racing.hkjc.com

1.75%

Football.orisun.com

football.on.cc

1.36%

888.com

www.888.com

1.12%

ft.funtown.com.hk

0.51%

Gambling » All sites » Monthly rankings for the month of March, 2011 » Ranks by ‘Visits’ Rank

Website

Domain

Market Share

Hong Kong Jockey Club - Bets

bet.hkjc.com

32.91%

HKJC Football Betting Limited

bet.hkjc.com/football

25.77%

The Hong Kong Jockey Club

www.hkjc.com

21.55%

The Hong Kong Jockey Club Football

football.hkjc.com

6.77%

The Hong Kong Jockey Club Horse Racing

racing.hkjc.com

1.86%

Macau Slot

www.macauslot.com

1.68%

Ladbrokes Sportsbook

sports.ladbrokes.com

1.44%

Football.orisun.com

football.on.cc

1.32%

888.com

www.888.com

1.00%

ft.funtown.com.hk

0.55%

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Trade Associations and Regulatory Bodies

Trade Associations The Association of British Bookmakers (ABB) The Association of British Bookmakers (ABB) is the leading trade association representing bookmakers in Great Britain. In 2002, the ABB was created following the merger of the British Betting Office Association (BBOA), representing independent bookmakers, and the Betting Office Licensees Association (BOLA), whose membership included the large bookmaking chains. Contact: Association of British Ground Floor, Warwick House 25 Buckingham Palace Road London SW1W 0PP T: +44 (0)20 7434 2111 F: +44 (0)20 7434 0444 E: mail@abb.uk.com www.abb.uk.com

38 | Marketplace 2011/12

eCOGRA

GamCare

eCOGRA, a non-profit organisation, is the independent standards authority of the online gaming industry, specifically overseeing fair gaming, player protection and responsible operator conduct. The organisationâ&#x20AC;&#x2122;s reach now also extends to affiliate programs. eCOGRA protects those who engage in online gaming where it is lawful.

GamCare strives to develop strategies that will improve the understanding of the social impact of gambling, promote a responsible approach to gambling and address the needs of those adversely affected by a gambling dependency.

Contact: Tex Rees, Gaming Advocate tex@eogra.org Disputes eCOGRA Limited 2nd Floor Berkeley Square House Berkeley Square London W1J 6BD United Kingdom

Contact: GamCare 2nd Floor 7-11 St Johnâ&#x20AC;&#x2122;s Hill London SW11 1TR T: 020 7801 7000 F: 020 7801 7033 National helpline: 0845 6000 133 E: info@gamcare.org.uk www.gamcare.org.uk

T: +44 20 7887 1480 F: +44 20 7887 1481 E: info@ecogra.org www.ecogra.org

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Trade Associations and Regulatory Bodies

Interactive Gaming Council The IGC, a not-for-profit organisation, was founded in 1996 in the US, and relocated to Vancouver, Canada, in March 2000. The organisation was established to provide a forum for interested parties to address issues and advance common interests in the global interactive gaming industry, to establish fair and responsible trade guidelines and practices that enhance consumer confidence in interactive gaming products and services, and to serve as the industry’s public policy advocate and information clearinghouse. Contact: Interactive Gaming Council 175-2906 West Broadway Vancouver BC V6K 2G8 Canada Office Address: 206-3989 Henning Drive Burnaby, BC V5C 6N5 T: 1.604.732.3833 F: 1.604.677.5785 www.igcouncil.org

The Remote Gambling Association (RGA)

The European Betting and Gaming Association (EGBA)

The Remote Gambling Association became operational on August 1, 2005, as a result of the merger between the Association of Remote Gambling Operators (ARGO) and the Interactive Gaming, Gambling and Betting Association (IGGBA). The RGA represents the world’s largest and most well known remote gambling companies and provides the industry with a single voice on all the issues of importance to regulators, legislators, and key decision makers around the world.

The EGBA is a not-for-profit association set up by seven of Europe’s leading online gaming operators: PartyGaming, bwin Group, Unibet, bet-at-home.com, The Carmen Media Group, Expekt and Interwetten Gaming Ltd.

Contact: UK Remote Gambling Association 6th Floor, 52-54 High Holborn, High Holborn House, London WC1V 6RL (+44) (0) 0207 831 2195 www.rga.eu.com Brussels Office Chaussée de Wavre 214d, 1050 Brussels, Belgium

Contact: European Gaming and Betting Association 11 Rond Point Schuman 1040 Brussels, Belgium egba@egba.eu www.egba.eu

The Independent Betting Arbitration Service (IBAS) The Independent Betting Arbitration Service was formed in the autumn of 1998 with the Government’s approval and the support of the industry (over 95% of UK bookmakers have registered with the service). Contact: Independent Betting Arbitration Service PO Box 62639 London EC3P 3AS T: 020 7347 5883 F: 020 7347 5882 E: adjudication@ibas-uk.co.uk www.ibas-uk.com

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Trade associations and regulatory Bodies

reGULaTorY Bodies L’Amministrazione Autonoma dei Monopoli di Stat (AAMS) The State Monopoly Administration oversees the regulation of the domestic gaming market in Italy. The AAMS performs its role by laying down the guidelines for a dynamic and rational evolution of the sector, constantly monitoring the regularity of operator behaviour with the aim of ensuring a legal and responsible gaming environment in a widely monitored and technologically advanced context.

Autorité de Régulation des Jeux en Ligne (ARJEL)

The UK Gambling Commission

The Regulatory Authority is responsible for setting up means of regulation, information and control to protect players, to prevent gambling addiction and fight against fraud in the French iGaming market.

The UK Gambling Commission was set up under the Gambling Act 2005. It has taken over the role previously played by the Gaming Board for Great Britain in regulating casinos, bingo, gaming machines and lotteries. In addition, since 2007 it has had responsibility for the regulation of betting and remote gambling, as well as helping to protect children and the vulnerable.

Contact: Regulatory Authority of Online Games 99-101 rue Leblanc 75015 Paris France +33 1 57 13 13 00 www.arjel.fr

Contact: Piazza Mastai, 11 - 00153 Roma

T: 0121 230 6666 F: 0121 230 6720 E: info@gamblingcommission. gov.uk www.gamblingcommission. gov.uk

Switchboard Directorate General 06/58571 Directorate General Fax 06/58572200 Fiscal code 00930050588

40 | Marketplace 2011/12

Contact: Victoria Square House Victoria Square Birmingham B2 4BP

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29/3/11 16:36:59

Jurisdiction Profiles

ALDERNEY Type of Company Entity Available for iGaming Firms

Licence Duration

Limited companies.

Corporation Tax Rate

Do Local Banks Process Online Gaming Transactions?

0%.

Yes.

Additional Gaming Tax Rate

Bandwidth Type Available

No additional taxes.

All types of bandwidth are available from a variety of suppliers.

Minimum Share Capital for an iGaming Company

Software Testing Requirements

£2.00.

Security Requirements/Indemnity for Player Deposits A variety of mechanisms are acceptable commensurate with the business plan and commercial performance of the operator.

Licence Fee Category 1: B2C Licence: The licence fees are based on annualised Net Gaming Yield (NGY), as follows: ● ● ● ●

NGY up to £1m - annual fee £35,000 NGY of £1m to £5m - annual fee of £70,000 NGY of £5m to £7.5m - annual fee of £100,000 NGY in excess of £7.5m - annual fee of £140,000

(In the first year of operation the license fee is £35,000, irrespective of NGY).

Category 2: B2B Licence (resident and non-resident): Carry a fixed annual fee of £35,000. Associate certificates (typically for key software suppliers) carry a fixed annual fee of £10,000. Temporary use licenses (typically for disaster recovery purposes) carry a fixed annual fee of £10,000.

42 | Marketplace 2011/12

12 months (rolling).

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Technical standards are published by the Alderney Gambling Control Commission (AGCC).

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Periodic financial reports are required.

Anti-Money Laundering Policy for iGaming Firms All operators must comply with the AML legislation in force.

Restrictions on Jurisdictions from which you can take Wagers There are no restrictions.

Contact Details of Government Department or Regulator Robin Le Prevost Director of E-Commerce Development States of Alderney PO Box 15, St Anne’s Alderney British Channel Islands GY9 3HT T: +44 [0] 207 993 8564 M: +44 [0] 7781 109 809 E: robin@AlderneyGambling.com W: http://www.AlderneyGambling.com

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Jurisdiction Profiles

COSTA RICA Type of Company Entity Available for iGaming Firms

Software Testing Requirements

S.A. (Sociedad Anonima) – equivalent of a Limited company or SRL (Sociedad de Responsabilidad Limitada) – equivalent of an LLC.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

No.

Corporation Tax Rate In Costa Rica business tax legislation is currently based on the principle of territoriality meaning that all business income which has a foreign source is tax exempt. Only that proportion of business revenue earned within Costa Rica is subject to an assessment by the tax authorities.

Additional Gaming Tax Rate No additional taxes for such companies are applicable.

Minimum Share Capital for an iGaming Company There is no minimum share capital requirement, however, at least 25% of the issued capital must be paid up on incorporation.

Security Requirements/indemnity for Player deposits None.

License Fee None.

License Duration Not Applicable.

Do Local Banks Process Online Gambling Transactions?

No.

Anti-Money Laundering Policy for iGaming Firms No special or additional rules apply to iGaming firms. Standard good business practices apply to all companies.

Restrictions on Jurisdictions from which you can take Wagers No wagers may be taken within Costa Rica from Costa Ricans.

Contact Details of Government Department or Regulator No specific gaming department or gaming regulator exists.

Address Costa Rica Commerce, Industry and Economy Ministry Edificio del IFAM San Jose, San José Costa Rica 10216-1000 W: www.meic.go.cr E: uie@meic.go.cr F: +506 236 7281 GENERAL INFORMATION: +506 235 2700

No.

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Marketplace 2011/12 | 43

Jurisdiction Profiles

CURACAO Type of Company Entity Available for iGaming Firms For iGaming businesses, it is advisable to incorporate a so-called e-Zone Company in Curacao. The e-Zone Company can be either a N.V. (Naamloze Vennootschap) which is a Limited Liability Company or a B.V. (Besloten Vennootschap) which is a Private Limited Liability Company. Both entities have the following requirements: ● Capital divided in shares ● At least one shareholder is required. This shareholder can be an individual or a corporate entity ● One General Meeting of Shareholders must be held a year. This meeting must be held in Curacao in person or by proxy by the foreign shareholder ● At least one managing director must be a resident in Curacao. Managing directors can be individuals or entities ● A registered office and address must be maintained in the jurisdiction and in an designated e-Zone area in particular ● A minimum capital amount is needed for incorporation ● Shares are issued in registered form and can be converted into bearer shares ● Shareholder’s register is not open for public inspection

Corporation Tax Rate 2% of Net Profits; no import duties, no sales (turnover) tax. Expatriate employees working for an e-Zone Company can be entitled to a special income tax regime subject to obtaining the necessary ruling. An e-Zone Permit is required to be obtained prior to operations.

Security Requirements/Indemnity for Players Deposits The security requirements and/or indemnity for player deposits are subject to the Master License holder.

44 | Marketplace 2011/12

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Licence Fee The fee for a sub-license is subject to the discretion of the Master License Holder and varies in practice from approximately US$1,000 a month to $5,600 a month.

Licence Duration By law, the sub-license is valid for an indefinite period under a valid Master License. The Master License is valid for a period of five years and will automatically be renewed unless conditions and requirements set by authorities are not met.

Bandwidth Type Available ● ● ● ●

Multi-gigabit Five international fibre links Self-healing ring Fully redundant

Software Testing Requirements ● ●

Certification of RNG Games need approval of Minister of Justice

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Requirements may vary according to circumstances. Copies of communications between company and client, including but not limited to gaming rules, result of game and pay-out to be available to regulator or supervising authority for five years. The responsibility at all times remains with the Master License holder.

Anti-Money Laundering Policy for iGaming Firms National Anti-Money Laundering Regulations, Unusual Transactions Act, Counter-Terrorism Financing Regulations and Know Your Customer Policies are applicable to all Curacao Companies. International standards apply.

Contact Details of Government Department or Regulator Department of Justice Wilhelminaplein z/n, Curacao

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Jurisdiction Profiles

FIRST CAGAYAN Type of Company Entity Available for iGaming Firms

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

Licensees are classified according to the types of games companies offer: RNG, Sportsbook, video streaming, proxy betting and Peer-to-Peer games. Licensees may offer one or several types of games.

Statutory reporting requirements under the Interactive Gaming Act of 2003 such as Monthly Performance Reports, Player Accounts, Reports on Major Wins, System Malfunctions and Security Incidents. Yearly submission of audited financial statements.

Corporation Tax Rate 5% for entities registered in the Special Economic Zone.

Additional Gaming Tax Rate 2% of Net Win computed on a monthly basis.

Minimum Share Capital for an iGaming Company Nominal amounts to register corporations with the Securities and Exchange Commission.

Licence Fee

Anti-Money Laundering Policy for iGaming Firms In accordance with the provisions found in the Anti-Money Laundering Act (AMLA) otherwise known as Republic Act 9160 (as amended in Republic Act 9164).

Restrictions on Jurisdictions from which you can take Wagers No wagers from the Philippines and the United States.

US$40,000 yearly renewable license.

Licence Duration

Contact details of Government Department or Regulator

Yearly, renewable.

Do Local Banks Process Online Gaming Transactions? There are local payment gateways for both local and foreign banks.

Bandwidth Type Available Up to 10GB in the Cagayan Economic Zone. Multifiber links connect through several international carriers.

Regulator: First Cagayan Leisure and Resorts Corporation. 26th Floor, Philippine Stock Exchange Centre, Tektite West, Exchange Road, Ortigas Centre, Philippines W: www.firstcagayan.com E: info@firstcagayan.com T: + 632-637-4978 or + 632-638-5556. F: + 632-635-0993

Software Testing Requirements Testing and certification required from accredited, third-party software testing companies such as Gaming Associates, Technical Systems Testing, Gaming Laboratories International and Global Gaming Services.

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Marketplace 2011/12 | 45

Jurisdiction Profiles

ISLE OF MAN Type of Company Entity Available for iGaming Firms

Bandwidth Type Available

An Isle of Man company must be incorporated in order to be licensed. Local presence can be supplied by Corporate Service Providers if required.

A wide range of SLA guaranteed Internet Bandwidth, Private Circuit and MPLS connectivity solutions are available and provided over two resilient fibre optic rings and one point-to-point cable.

Corporation Tax Rate

Software Testing Requirements

0%.

Certificate from an approved testing house is required as part of the licence application process. Details can be obtained from the Gambling Commission.

Additional Gaming Tax Rate Duty payable on retained gross profits: ● For gross gaming yield not exceeding £20 million per annum: 1.5% ● For gross gaming yield of more than £20 million per annum, but not exceeding £40 million per annum: 0.5% ● For gross gaming yield exceeding £40 million per annum: 0.1% The exception is football pools which carries a 15% duty rate.

Minimum Share Capital for an iGaming Company By discussion as part of licence application process.

Security Requirements/Indemnity for Players Deposits Operator must demonstrate full protection of player funds. Legislation ensures a separate account for player funds will legally protect them.

Licence Fee Application fee £1,000 and then £35,000 annual fee. £5,000 for a sub-licence, available when exclusively operating the software of an existing licensee.

Licence Duration Five years then renewal is required.

Do Local Banks Process Online Gaming Transactions? Yes.

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Reporting Requirements to the Gaming Regulators and/or Financial Regulator Access to the business, its systems and audited accounts when requested by the Gambling Control Commissioners.

Anti-Money Laundering (AML) Policy for iGaming Firms Full AML due diligence. Indemnification procedures, record keeping, internal procedures, education and training, as well as adherence to the Isle of Man Gambling Control Commissioner’s Guidance Notes for the Prevention of Money Laundering.

Restrictions on Jurisdictions from which you can take Wagers It is the responsibility of the operator to make these decisions, however; the Gambling Control Commissioners may ask for confirmation that independent legal advice has been taken if they have a concern about a specific target market.

Contact Details of Government Department or Regulator Garth Kimber – Head of eGaming Development Department of Economic Development St Georges Court, Upper Church Street, Douglas, Isle of Man, IM1 1EX T: 01624 682307 M: 07624 464473 E: garth.kimber@gov.im W: www.iomegaming.im

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Jurisdiction Profiles

ITALY Corporation Tax Rate Refer to the Italian Revenue Agency Website (http://www.agenziaentrate.gov.it)

Additional Gaming Tax Rate Every game category has its own taxation scheme (e.g.: sportsbetting: 4% ca. on turnover; poker tournaments: 3% on turnover; casino and cash games: 20% on gross profit). Gaming winnings are tax-free.

Security Requirements/Indemnity for Player deposits Holders of remote operating licences are required to comply with the regulations issued by AAMS and with the Guidelines for the Certification of Gaming Platforms – March 2010.

Licence Fee and Duration Licence duration: 9 years. Operator licence fee: €50,000/€350,000 as oneoff payment plus 2.5% of gross profit every year.

Do Local Banks Process Online Gambling Transactions Yes.

Software Testing Requirements As at March 2010, AAMS has approved eight test houses that are able to assess compliance with our technical standards.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator AAMS requires a range of information from operators in order to monitor compliance with gambling legislation, regulations and licence conditions and codes of practice, and to inform our understanding of the industry.

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Anti-Money Laundering (AML) Policy for iGaming Firms The Italian Money Laundering Regulations (2007) came into effect in 2010 and affect any holder of a remote gaming licence issued by AAMS. The Bank of Italy has produced guidance to remote and non-remote gaming operators concerning their responsibilities under the Money Laundering Regulations. The Guidance states, among other things, that all operators must establish and maintain appropriate polices and procedures relating to: ● customer due diligence measures and ongoing monitoring ● reporting ● record-keeping ● internal control.

Restrictions on Jurisdictions from which you can take Wagers The Italian regulations apply only on the Italian territory. An individual Italian Tax Code is required to open a gaming account, excluding foreigners from accessing the regulated games.

Contact Details of Government Department or Regulator AAMS - Amministrazione autonoma dei monopoli di Stato Piazza Mastai, 11 00153 Rome, Italy T: +39 06 58571 F: +39 06 58573083 W: www.aams.gov.it E: giocoadistanza@aams.it

Marketplace 2011/12 | 47

Jurisdiction Profiles

KAHNAWÁKE Type of Company Entity Available for iGaming Firms Applications accepted from corporations or partnerships that are established in any recognised jurisdiction.

Corporation Tax Rate There is no corporate tax.

Additional Gaming Tax Rate There is no additional gaming tax.

Minimum Share Capital for an iGaming Company There is no minimum share capital. Each application is assessed on its merits.

Security Requirements/Indemnity for Players Deposits Security requirements may take a variety of forms and are adjusted according to circumstances.

Licence Fee

distribution networks over Ethernet). A SONET selfhealing network ring provides OC-192 connectivity from Montreal to the Kahnawáke data centre using multiple carriers on diverse paths. Network access is provided to customers from a redundant pair of Juniper core routers, and multiple Cisco distribution routers. Mohawk Internet Technologies put in place a Distributed Denial of Service (DDoS) mitigation solution based on the Cisco Guards technology to protect its customers against DDoS attacks. The company also has the overhead bandwidth necessary to counteract undesirable attacks.

Software Testing Requirements Control System Submission must be provided with application. Risk analysis performed on RNG and other key components of the applicant’s control system.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

Application fee is US$30,000. The cost of the initial risk analysis of control systems is in addition, and varies according to circumstances. The annual licensing fee is US$10,000.

Continuous compliance program is designed and implemented during the initial six month licensing period. Requirements may vary according to circumstances.

Licence Duration

Anti-Money Laundering Policy for iGaming Firms

Initial term is six months, after which a licence may be issued for a maximum of two years. Licences must be renewed every two years and an unlimited number of renewals are permitted.

Do Local Banks Process Online Gaming Transactions No.

Bandwidth Type Available Mohawk Internet Technologies (a member of the Continent 8 Technologies network of data centres) has agreements with multiple Global Tier 1 upstream transit providers in Montreal providing multiple Internet connections from OC-48 to 10 GigE. In addition, Mohawk Internet Technologies interconnects into private peering networks (layer 2 networks interconnecting content providers and

48 | Marketplace 2011/12

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AML requirements are set out in Regulations. Filing of Currency Transaction Reports required for transactions that exceed US$10,000. Filing of Suspicious Activity Reports required for variety of specific situations.

Restrictions on Jurisdictions from which you can take Wagers None.

Contact Details of Government Department or Regulator: Kahnawáke Gaming Commission, P.O. Box 1799, Mohawk Territory of Kahnawáke, Canada J0L1B0 T: (450) 635-1076 Fax: (450) 635-1139 E: info@gamingcommission.ca W: www.gamingcommission.ca

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Jurisdiction Profiles

MALTA Type of Company Entity Available for iGaming Firm Remote

Licence Fee

Gaming Companies in Malta are regulated by the Remote Gaming Regulations, 2004 (LN176/2004) under the Lotteries and Other Games Act, 2001 (LOGA). Licensees are classified according to the manner they assume game risk.

Licence Duration

€6,988 annually.

Corporation Tax Rate 35% tax on companies with certain rebate claims.

Additional Gaming Tax Rate Class 1: €4,658 per month for the first six months since the ‘go live’ date, and €6,988 per month thereafter. Class 2: 0.5% on gross amount of stakes accepted. Class 3: 5% on real income. Class 4: Exempted from tax for the first six months, €2,329 per month for the next six months and then pay €4,658 per month for the full duration of the license. Class 1 on 4: €1,165 per month since the ‘go live’ date. The maximum gaming tax payable annually by one licensee shall not exceed €466,000.

Minimum Share Capital for an iGaming Company

Do Local Banks Process Online Gaming Transactions? Yes.

Bandwidth Type Available Multi-fibre links connected to various international carriers at Gigabit capacities such as Cable and Wireless, Telecom Italia and Interoute.

Software Testing Requirements RNG test certificate and adequate systems review processing. A certifier is appointed by the LGA to audit the process before granting a license.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Bi-annual Accounts, Incident Reports, Monthly Players’ Balances, Clients Funds’ bank statements and Decommissioning of gaming and control systems equipment.

Restrictions on Jurisdictions from which you can take Wagers None.

Classes 1 & 2: €100,000. Classes 3 & 4: €40,000 The Minimum Share Capital must be issued and fully paid up.

Security Requirements/Indemnity for Players Funds The Remote Gaming Regulations (2004) require that player funds are held separately in a Client’s Account. The LGA monitors the Accounts monthly and reviews bank statements to ensure that the funds are covered.

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Five years, this is renewable thereafter.

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Contact Details of Government Department or Regulator Lotteries and Gaming Authority Suite 1, Level 3, TG Complex, Brewery Street, Mriehel, BKR 3000 Malta W: www.lga.org.mt E: info@lga.org.mt T: +356 2546 9000 F: + 356 21 316 599

Marketplace 2011/12 | 49

Jurisdiction Profiles

TASMANIA Tasmanian Gaming Licence

Licence Fee

The Gaming Control Act provides for the issue of a Tasmanian Gaming Licence (TGL).

Both an application fee and an annual licence fee apply. The exact cost of the annual fee is dependent on the type of endorsement.

A TGL can have more than one endorsement that will allow for the conduct of the following: ● fixed odds wagering (horses and greyhounds, where wagers are taken over the Internet or telephone) ● sportsbetting (sports bet wagering over the Internet or telephone) ● major lotteries ● prescribed endorsement; and ● betting exchange

Type of Company Entity Available for iGaming Firms

Licence Duration A TGL is issued for up to five years.

Do Local Banks Process Online Gaming Transactions No issues have been experienced by licensed providers in this jurisdiction.

Bandwidth Type Available Fibre optic cable. The price is dependent on size requirements.

Software Testing Requirements

Entities can be in the form of an individual, company or partnership.

All system components are required to be tested by the operator’s choice of accredited tester.

Corporation Tax Rate

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

30%. The Australian Government (not Tasmania) administers this tax.

Additional Gaming Tax Rate Yes, the exact amount depends on the type of endorsement attached to a TGL.

Minimum Share Capital for an iGaming Company The requirements depend on the type of endorsement attached to a TGL. Financial investigations are undertaken into the suitability and viability of the company prior to the issue of a TGL.

Security Requirements/Indemnity for Players Deposits Strict requirements apply; the nature of these requirements is dependent on the type of endorsement that is issued.

50 | Marketplace 2011/12

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Yes, both.

Anti-Money Laundering Policy for iGaming Firms A licensed operator must comply with Australian government anti-money laundering and counter terrorism legislation requirements.

Restrictions on Jurisdictions from which you can take Wagers The Gaming Control Act does not impose restrictions; however, a licensed operator is expected to operate lawfully.

Contact Details of Government Department or Regulator Tasmanian Gaming Commission (Regulator) gaming@treasury.tas.gov.au, www.gaming.tas.gov.au

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Jurisdiction Profiles

UNITED KINGDOM Corporation Tax Rate Refer to Treasury Website (hm-treasury.gov.uk).

Additional Gaming Tax Rate Refer to Treasury Website (hm-treasury.gov.uk).

Security Requirements/Indemnity for Player deposits You can see the requirements for this under Licence Condition 4 Protection of customer funds (page 7) of the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP) – consolidated March 2011. Holders of remote operating licences are required to comply with the Remote Gambling and Software Technical Standards – August 2009.

Licence Fee and Duration Operator licence fee information is available on the Gambling Commission website: www. gamblingcommission.gov.uk.

Do Local Banks Process Online Gambling Transactions Yes.

Software Testing Requirements The Commission has approved 11 test houses that are able to assess compliance with our technical standards.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator The Commission requires a range of information from operators in order to monitor compliance with gambling legislation, regulations and licence conditions and codes of practice, and to inform understanding of the industry.

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Anti-Money Laundering (AML) Policy for iGaming Firms The UK Money Laundering Regulations (2007) came into effect in December 2007 and affect any holder of a casino operating licence issued by the Gambling Commission – remote and nonremote. The Commission has produced guidance to remote and non-remote casinos concerning their responsibilities under the Money Laundering Regulations. The Guidance states, among other things, that all casino operators must establish and maintain appropriate policies and procedures relating to: ● customer due diligence measures and ongoing monitoring ● reporting ● record-keeping ● internal control ● risk assessment and management ● the monitoring and management of compliance with, and the internal communication of, such policies and procedures (staff training).

Restrictions on Jurisdictions from which you can take Wagers Section 44 of the Gambling Act 2005 contains a power for the Secretary of State for Culture, Media and Sport to specify a country or place as a prohibited territory. Once specified, it will be a criminal offence for British-licensed operators to provide facilities for remote gambling in that prohibited territory.

Contact Details of Government Department or Regulator Gambling Commission, 4th Floor Victoria Square House, Victoria Square Birmingham, B2 4BP T: 0121 230 6666 F: +44 121-230 6720 W: www.gamblingcommission.gov.uk E: info@gamblingcommission.gov.uk

Marketplace 2011/12 | 51

iGame-

advertising, marketing & pr category sponsor

Square in the Air was set up in June 2006 to satisfy a gap in the market for a specialised communications consultancy for the sports, betting and gaming industries. We continue to provide exceptional consumer and corporate PR and marketing support for an impressive and expanding list of land-based, online and mobile B2B and B2C clients. Our experience covers poker, bingo, slots and casino, skill and nonskill gaming, as well as sports, financial and spread betting. As the leading PR and marketing agency working exclusively in the sector, Square in the Air is extremely well placed to raise awareness of brands, products, projects and launches. Contact Square in the Air Communications The Office Islington 338 City Road London, EC1V 2PY Tel: +44 (0) 207 239 8242 Email: enquiries@squareintheair.com Twitter: twitter.com/squareintheair www.squareintheair.com

52 | Marketplace 2011/12 11

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iGame-PR_SITA-MP 15/04/2011 14:46 Page 1

Advertising, Marketing & PR

and regional level, and across the consumer and industry press, we are able to concentrate on generating the most appealing story and clearly and directly communicating it.

Copy Writing & SEO Content Provision

iGaming is our Marketplace Because we operate exclusively in the betting and gaming sector, we know our stuff. We work with land-based, online and mobile B2B and B2C clients on a retained, project or consultancy basis. Our experience covers poker, bingo, slots and casino, skill and non-skill gaming, as well as sports, financial and spread betting. Our experienced PR professionals design bespoke traditional and social media relations strategies and our fully-qualified in-house journalists prepare well-informed copy, features and articles. Square in the Airâ&#x20AC;&#x2122;s marketing team can also create concepts and provide staff for promotional and guerrilla stunts as well as sponsorship activation.

Public Relations Square in the Air understands the importance of PR and media relations within the wider marketing context. From clearly targeted corporate press announcements to ongoing creative consumer campaigns, we are able to deliver media communications on any scale, from creation to evaluation. Due to our focus in the sports, betting and gaming sectors, we have built up excellent relationships with the key industry journalists across a number of publications and platforms. With strong links in place among various online, print and broadcast titles on a national

54 | Marketplace 2011/12

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Square in the Air provides imaginative and original copy. As both contributors in our own right and as ghost-writers on behalf of clients and key spokespeople, our work has featured regularly in all key igaming and betting publications, in national and regional newspapers and lifestyle magazines, in addition to numerous websites. Search engine optimisation is a growing aspect of the marketing mix. As we do for print publications, Square in the Air provide engaging copy but with an emphasis on the inclusion of relevant keywords and phrases for hosting on client websites and seeding to generate expansive link networks.

Social Media We use social media for results, not just for show. Twitter, Facebook, YouTube and other portals have become part of everyday life and we build campaigns to reflect their importance; to spread the word and raise awareness of products and services and â&#x20AC;&#x201C; most importantly â&#x20AC;&#x201C; to open a dialogue directly with consumers and the wider public. Social media should be an integral part of any given communications strategy, not just as a bolt-on to more traditional methods, and we compose tailored approaches scaled to the needs of our clients.

Industry Activity With excellent contacts across the sports, betting and gaming industries, we are able to leverage these relationships for a number of purposes. We seek synergies between our clients and wider network, looking to make relevant, meaningful introductions, while investigating and updating on any potential partnerships and opportunities. Thanks to our knowledge of the sector,

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Advertising, Marketing & PR

Square in the Air can help with other activities, such as entries to industry awards to give the best possible chance of winning. We also work closely with show and expo organisers to help our clients maximise opportunities and ensure we are at events to help put them in touch with journalists and industry figures.

Branding While we donâ&#x20AC;&#x2122;t believe that image is everything, consumer perception is vitally important to the success of a business or product. Together with our team of designers we consult on all aspects of your product or brand, including names, logos and designs. A website is usually the first port of call for todayâ&#x20AC;&#x2122;s consumer and we are able to design and produce according to specifications and guidelines. Whether the brand has been created from scratch or is already established, we can also help to promote through the design and production of materials including marketing literature, souvenir

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and tutorial guidebooks, company stationery and business cards and newsletters.

Field Marketing Square in the Air likes to get up close and personal to maximise reach to potential customers. Whether a simple leaflet drop or a full experiential marketing campaign is required, our highly-trained team of professional and attractive promotional staff are on standby. They are all betting and gaming savvy and are encouraged to engage targets in relevant conversation. We plan and manage our field promotions on a project-by-project basis and can supply everything that may be required in addition to staff including flyers, uniforms and props at short notice. Square in the Air also assists with the sponsorship activation process, ensuring that our clients get the most from their partnerships, in terms of utilising collateral, generating exposure, implementing competitions and exploiting sampling opportunities and data collection.

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Marketplace 2011/12 | 55

Advertising, Marketing & PR

Square in the Air

Square in the Air was set up in June 2006 to satisfy a gap in the market for a specialised communications consultancy for the sports, betting and gaming industry. We continue to provide exceptional consumer and corporate PR and marketing support for an impressive and expanding list of B2B and B2C clients. Our experience covers poker, bingo, slots and casino, skill and non-skill gaming, online and mobile, as well as sports, financial and spread betting. Our work broadly covers four key areas: PR, branding, field marketing and journalism. However, as a full service agency, Square in the Air’s experience and expertise can be utilised for any of the following: • Consumer and corporate media relations • Social media consultation • Event management and entertaining • Corporate hospitality • Branding and design • Website design • Sponsorship • Experiential / field marketing • Sponsorship activation • Journalism and copywriting • Crisis management • Media training • Idea generation Contact: T: +44 (0) 207 239 8242 E: enquiries@squareintheair.com Twitter: twitter.com/ squareintheair www.squareintheair.com

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GameOn Marketing

GameOn Marketing Limited is a full service Marketing, Public Relations and Event Management company that offers a fresh and dynamic approach to every marketing campaign. We pride ourselves on developing close working relationships with all our clients to agree each concept and overall vision to ensure that every objective is successfully met – within budget. PR is also an important essence of any marketing campaign and to ensure the best media coverage, we work hard to research your key gaming related media, working closely with you to create interesting press releases, news alerts and editorial that have “real” news value. Events are also an ideal opportunity to get in front of your core market. We offer our support from sourcing the theme, venue and entertainment to creating the invitation list, distribution, sourcing any appropriate merchandise and attending the event to ensure its overall success. GameOn Marketing has offices in London and Gibraltar.

Whether you are looking for graphics for a marketing campaign, banners for your affiliate site or a complete web site design and build eGaming Consulting will deliver a cutting edge solution optimised for customer conversion.

• Full Custom Site Design • Bespoke CMS • Site Optimisation • Marketing Campaign Graphics • Promotional Banners • Landing Page Design • Affiliate Ad. Banners • Gadget design Contact us to get a 100% FREE quote.

Contact: Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing. com Esther Whitehead T: (00) 44 78759 61828 E: Esther@GameOn-Marketing. com

www.egamingc.com +44 (0)208 539 8691 info@egamingc.com

www.GameOn-Marketing.com

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SOCIAL MEDIA

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www.egamingc.com | info@egamingc.com | +44 (0)208 539 8691

Advertising, Marketing & PR

Media Hut

Initial Rewards is the largest dedicated supplier of promotional branded & non-branded merchandise and Loyalty Rewards Programs for the Gaming Industry. With headquarters in London and offices in New York, Taiwan and Tel Aviv, Initial Rewards are now a truly global operation. From Coupon Stores to Ad Hoc VIP gifting, Initial Rewards have become a ‘must-have’ Loyalty Marketing Partner. Lee Reuben Initial Rewards Ltd 4 Parr Road, Stanmore, Middlesex, HA7 1QP, England, UK T: +44(0) 208 381 3300 F: +44(0) 208 381 3700 www.initialrewards.com E: lee@initialrewards.com

Media Hut offer a complete Direct Mail solution to target your players. From CD’s & scratch cards to letters and flyers... ‘If it fits through a letterbox...we can do it!’ • Variable Data Print • Data Cleansing & Enhancement • Lower Postage Costs • Higher Delivery Rates • Maximum Response Acquisition, Conversion and Retention - use Direct Mail for your next campaign. Contact: T: +44 (0)115 987 3777 E: sales@gamingdm.com

Advertising & Marketing

Vegas Kings

Jack Media is a full service media agency that specializes in the online gambling sector, working with many big name clients to ensure that their media campaigns are run effectively. We provide a whole range of services in the UK, Europe and further afield including Media planning and buying (online, print, TV, cinema, outdoor, exchange, mobile), Paid Search Marketing (PPC), Affiliate marketing, Creative production.

Vegas Kings is a digital Creative Agency focusing on Web Design and Banner Creative for the online gambling sector. Our core mission has been to assist our clients retain & convert customers using a wide range of internet strategies. We have been in operation since 1998 and have successfully serviced over 100 of the top online gaming brands. We know what the blue print is to success!

Contact: E: info@jackmedialondon.com T: +44 207 042 9444 Ask for Emmie or Ed

58 | Marketplace 2011/12

Contact: Vegas Kings Moshe Adir CEO T: + 27 82 571 2680 E: moshe@vegaskings.com http://www.vegaskings.com

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McBOOM.com

McBOOM.com is a full service digital advertising and marketing agency specialising in online gaming. We can do everything from designing and building your brand and website to providing a fully outsourced online marketing department. Services • Marketing Strategy • Design and Build • Online Creative • Rich Media • Viral and Engagement • Facebook and Mobile Apps • Conversion, Retention, and Reactivation Strategy We have over 20 years of online gaming and digital marketing experience across, poker, casino, bingo, sportsbetting and financial. Whether you are a start-up or an established online gaming business McBOOM can help you achieve your online goals. Contact: McBOOM.com 49 Church Road Brighton and Hove BN3 2BE, UK T: +44(0)1273 711342 E: hello@mcboom.com www.mcboom.com

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Marketplace 2011/12 | 59

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Advertising, Marketing & PR

Euro Partners

Las Vegas Color

Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech software across several verticals, in most of today’s major online gambling markets. Our flagship Titan gaming brands include: Titan Casino, Titan Poker and Titan Bet, all operating on a singlewallet cashier. Other notable brands include Casino Tropez, Mansion Poker and Europa Casino.

Gaming Experts Las Vegas Color Graphics has been serving the gaming industry with printing, variable data and world wide mail distribution for over 30 years. Our services include all the tools that you will need to manage successful campaigns. We can provide you with the latest and greatest tools that through our research work with your North American audience. Our Global Marketing Director Sean Randles has been researching this business first hand for years and knows exactly what it takes to make you successful. We offer direct mail to consumers all over the world, catering specifically to your needs while saving you time and resources. With our direct mail we will target your audiences in North America and around the world. We will direct them to your websites via personalized direct mail. Las Vegas Color will meet your deadlines and with in your budget. We know how important your campaign is. Our company employs highly trained professionals that operate 24 hours a day 7 days a week to ensure your demands are met. We offer the highest quality guaranteed… Consider Us The Ace Up Your Sleeve!

Contact: Robin Becker T: +972 3 7646200 ext. 2637 E: robecker@europartners.com www.europartners.com

Contact: Sean Randles T: 702-335-9607 Toll Free: 1-877-432-3188 E: srandles@lasvegascolor.com www.lasvegascolor.com

By choosing to work with Euro Partners you benefit from the unparalleled experience of our account management team, a full suite of localized marketing materials, and competitive commission rates. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence.

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FindMePlayers

FindMePlayers offers a low cost ‘Complete Direct Mail Solution’ for mailing out letters, CDs, USBs, Magazines, Scratch cards & many other promotional items to over 120 countries: • World-wide mailing database of 1.7million users • Variable Data Print • Print & Fulfilment • Postage We can also offer ‘live drops’ at casino & bingo halls across the UK. Acquisition | Retention | Reactivation Contact: E: info@findmeplayers.com www.findmeplayers.com

Capricorn Digital

Capricorn Digital is a creative agency providing a full range of digital design and development solutions focused on the conversion and retention of players. Our core services include: • Brand Development • Web Design & Development • Flash Design & Development • 3D Design & Animation • Game Design & Development • Social Media & Mobile Apps & Games • Interactive Banners & Rich Media • Emailers & Landing Pages • Content Management & Ecommerce Please visit our website to see the quality of our work for yourself! T: +44 (0) 208 202 9594 E: info@capricorn-digital.com www.capricorn-digital.com

Marketplace 2011/12 | 61

Advertising, Marketing & PR

MyAffiliates.com

MyAffiliates supplies iGaming operators with the software platform to power their own in-house affiliate programs. Hosted on the clients choice of hardware, MyAffiliates combines all of the operators brands and gaming platforms into one homogeneous system. With real-time reporting, graphs, charts and maps, affiliates are empowered with all the tools and analytics needed to better evaluate and enhance their traffic to sponsors. Ask for your demo today! Contact: T: +61 7 3129 4404 E: sales@myaffiliates.com http://www.myaffiliates.com

Bluff Europe

Bluff Europe is Europe’s most widely read poker publication, the largest in the UK, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laak, Paul Jackson, Hollywood Star turned poker pro Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA. In addition to the magazine, Bluff Europe organises ‘The British Poker Awards’, ‘The Irish Poker Awards’ and a free poker festival attended by 20,000 people each year in central London called ‘Poker in the Park’. Contact: Ed Whittington T: +44 (0) 207 583 9242 E: Ed@LyceumPublishing.com

62 | Marketplace 2011/12

Lyceum Media

Lyceum Media is a full service Public Relations firm working exclusively in iGaming and brings its clients the benefit of an understanding of the sector. Lyceum Media’s end to end PR and Events solutions is suitable for any company looking to exploit their unique assets and maximize their potential in the iGaming sector. Lyceum Media were the first to arrange industry networking events such as Fire & Ice and quarterly iGaming Socials. Lyceum’s recently launched iGamingCalendar.com will be a one stop destination listing all iGaming/Gambling events, tradeshows, socials, conferences worldwide across all verticals. Contact: T: +44 (0) 208 123 7184 E: Jodie@lyceummedia.com

Agence Snoopy SNOOPY AGENCY LTD Gaming Advertising Agency 49 Woodstock Road London NW11 8QD John Samson T: +44 (0)777 215 8926 E: john@agencesnoopy.com www.agencesnoopy.com

Advertising & Marketing Be Creative The Coach House 74 Preston Drove Brighton, Brighton and Hove, England BN1 6LB United Kingdom T: +44 1273-852440 E: sales@becreative.co.uk www.becreative.co.uk

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Desigui Agency

Desigui, one of Europe’s top design and development agency, has been providing professional, reliable and top notch technology in the areas of design and programming. We offer services to many reputable sites in the online gaming industry. Our strong team of programmers and graphic designers work to provide only the best to all customers and we have a strong understanding of the gaming industry, both from the operators and customers point of view. All of our services are designed with SEO in mind. Our services include: Web design & Programming, Logo Design & Illustrations, SEO & Consultancy. To learn more about our services, please contact us at (phone or email) and we will be happy to provide you with a complete list of our portfolio. Contact: Desigui Agency Bulevar Despota Stefana 95 11000 Belgrade Serbia Igor Salindrija General Manager M: +381 (0) 66 8010056 F: +381 (0) 11 2696722 E: info@desigui.com

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affiliate programs category sponsor

youwin.com is a forward-thinking sports betting brand launched by some of the most successful leaders in the gaming industry. Combining cutting-edge technology, a focused, localised approach to each market, and a steadfast commitment to continually improving the user experience, youwin.com continues to raise the bar and establish itself as one of the most exciting new businesses to enter the market in years. Backed by Sportingbet founder and online gaming pioneer Mark Blanford, youwin.com is one of the most watched businesses within the Valhalla Investments portfolio and will put up a stern test within the Central European markets.

Contact Elaine Gardiner, Affiliate Manager Youwin.com affiliates 271 Tower Road Sliema Level 1, Sliema Malta, SLM 1600 Tel: + 356 23261600 Email: affiliates@youwin.com http://partners.youwin.com

64 || Marketplace Marketplace 11 2011/12

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Affiliate Programs

For banner or for worse Long gone are the days when operators simply had to open their doors, and business would come flooding in. Like most companies these days, the heart of youwin.com’s growth comes from its affiliate program. With hundreds of igaming companies seeking market share, the need for a more creative and innovative approach to online advertising is paramount. Historically a simple banner would entice the players, not any more. Youwin.com understands that player’s wants and needs are becoming more demanding, and with a leading team of developers in-house they are able to provide the technology that caters for the new breed of clientele. After all, the websites visitors are the audience that could potentially turn into depositing players, anticipating the tools and processes that trigger the call to action is what keeps the development loop running. Although the youwin.com affiliate program is fairly new on the market, the team behind it has years of experience and knowledge. The team is able to differentiate their approach to individual partners. These days there are no two affiliates alike, so it is vitally important to recognize that taking a cookie-cutter approach across the board will not optimize conversion, that doesn’t satisfy anyone. The tailored approach to each of their affiliate’s websites, ensuring the right assets to convert traffic is most refreshing, and is part of their desire to be better than the competition. From banners, to dedicated promotions, the need for relativity, results in continuous messages throughout the conversion. The youwin.com affiliate program has one big advantage that is certainly paying off with affiliates

66 | Marketplace 2011/12

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and contributes to their early success; “The team mixture of industry newcomers blended with experienced professionals delivers an exciting yet strategic approach to affiliate marketing. Their proven track record with successful programs, allows us to share our information and better the program.” concludes Elaine Gardiner, Affiliate Manager.

Living la vida localization It’s difficult for new entrants to compete toe-to-toe with the resources available to larger operator’s, however what these younger more agile businesses do have, is to willingness to provide a higher level of service and a more targeted experience. Localization plays a major part in every company’s success. Identifying and understanding these essential nuances between what users from different markets want, and what they value is vital. Ensuring that every visitor feels an immediate connection with the brand and product is a necessity to succeed when venturing into a new territory, a one-size fits all approach is not acceptable anymore. While the team at youwin.com feel they still have a long way to go until they provide a level of experience for which they strive, their mentality and the effort they have put into it have played a central role in their success so far. “We strongly believe in delivering the right product to each territory, and where intelligence permits, tailor it to the individual needs of each customer” notes Elaine Gardiner. This also reflects in affiliate marketing, to simply have the same text or slogan in various languages does not work. Like many other

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successful companies in the industry today, youwin.com has a team of dedicated country managers for each of their core markets. Having these types of resources can be invaluable to a diverse business model.

Itâ&#x20AC;&#x2122;s a funnel old game! While affiliates play the biggest role in a companyâ&#x20AC;&#x2122;s saleâ&#x20AC;&#x2122;s funnel, ultimately it comes down to having a good product to convert traffic. If a customer is not satisfied with the product, they will not convert and certainly will not stay. Many people underestimate the enormous operational costs associated to supporting a large product offering, particularly in sports betting. The challenge for new entrants is to find a way to satisfy potential customers needs while still returning a profit. For youwin.com, the utilization

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of advanced technology to manage their product offering has helped the business overcome this significant cost obstacle. It has allowed them to focus on one of their defining advantages over even the biggest competitor, the value they offer sports punters. Traditionally gaming sites are limited to developing a site that meets the requirements (often restrictions) of the betting platform. To counteract this tradition, youwin.com has built a robust API layer that will allow then to scale their business more dynamically in the months and years to come, offering a much richer experience for customer and a more powerful set of tools for affiliates, partners and the business. For youwin. com, this infrastructure is the most critical component to their goal of setting a new standard for user experience in online gaming.

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Marketplace 2011/12 | 67

Affiliate Programs

youwin.com

Affiliates United

Afﬁliate Programs

AFFILIATES youwin.com is a forwardthinking sports betting brand launched by some of the most successful leaders in the gaming industry. Combining cutting-edge technology, a focused, localised approach to each market, and a steadfast commitment to continually improving the user experience, youwin.com continues to raise the bar and establish itself as one of the most exciting new businesses to enter the market in years. Backed by Sportingbet founder and online gaming pioneer Mark Blanford, youwin.com is one of the most watched businesses within the Valhalla Investments portfolio and will put up a stern test within the Central European markets. Contact: youwin.com affiliates 271 Tower Road Sliema Level 1 Sliema Malta SLM 1600 http://partners.youwin.com Elaine Gardiner Affiliate Manager E: affiliates@youwin.com T: + 356 23261600

Affiliates United is the online gambling industry’s most trusted and reputable brand. Powered by the renowned William Hill Online, we boast quality products across the board, including Casino, Sports, Poker, Bingo, Mobile and much more.

GameOn Affiliates provides gaming clients with a tailored affiliate management service and excellent customer value. The company works alongside leading and startup affiliate programmes to target customers in emerging product and regional markets and establish partner networks within them.

Our all-inclusive affiliate marketing system offers real-time stats both online and via mobile, cutting-edge marketing tools, multiple payment options including PayPal, a unique one-wallet payment system, personal account managers and 24/7support in a wide array of languages. There is no other affiliate marketing system out there more comprehensive!

We have more than four years of high level affiliate management experience and we specialise in taking the extra step by focusing directly on the player acquisition journey, from affiliate recruitment to deposit. We will not only source affiliates known for delivering player quality, but also assist to develop those affiliates with the potential to provide player quality to ensure a consistent flow of high yielding traffic. Combine this with our use of proven and cutting edge techniques to widen the customer conversion funnel at every level, we ensure that valuable player numbers are delivered at low acquisition rates.

Affiliates United is the only brand that guarantees consistently high player retention and undisputed player value. We tackle retention head-on with customised support, exclusive promos and more to ensure your players keep coming back. It is in this way that our affiliates maximise their earnings increasingly over time. Join Affiliates United today at www.affutd.com to turn your traffic into cash!

Contact: Tom Galanis T: (00) 44 7805 638 742 E: Tom@GameOn-Afﬁliates. com Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing. com Esther Whitehead T: (00) 44 78759 61828 E: Esther@GameOnMarketing.com www.GameOn-Afﬁliates.com

68 | Marketplace 2011/12

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Affiliate Programs

B3W Group

B3W Group is a turnkey i-gaming platform provider delivering all the elements that a competitive online gaming company requires to succeed. Licensed under the well reputed European gaming jurisdiction of Malta, B3W provides flexible casino and poker solutions to i-gaming start-ups and added benefits to existing online gaming sites. B3W Group provides a wide range of services to maximize your day-today performance of your online gaming business. You only need to attract your players to your site and we take care of the rest. Both B3W casino and poker platforms are customizable to your brand, language, theme and interaction required. Contact: B3W Group 333 Rue D’Argens Gzira GZR1033 MALTA T: +356 2065 6000 F: +356 2065 6666 E: info@b3wgroup.net www.b3wgroup.com

Euro Partners

Our Services With over 70,000 affiliates, Euro Partners is the world’s leading e-gaming affiliate program and the largest vendor for Playtech licensees worldwide. We maintain a small affiliate-to-manager ratio to ensure personal and professional service to all our partners, all of the time. By choosing to work with Euro Partners you benefit from the unparalleled experience of our account management team, a full suite of localized marketing materials, and competitive commission rates. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence. Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech software across several verticals, in most of today’s major online gambling markets. Our flagship Titan gaming brands include: Titan Casino, Titan Poker and Titan Bet, all operating on a singlewallet cashier. Other notable brands include Casino Tropez, Mansion Poker and Europa Casino. Contact: Robin Becker T: +972 3 7646200 ext. 2637 E: robecker@europartners.com www.europartners.com

70 | Marketplace 2011/12

Sponsored by

Sportingbet

The Sportingbet Affiliate Program gives the opportunity to earn commission by driving customers to one or all of the Sportingbet products. Operating in 28 countries worldwide, Sportingbet offers market leading sportsbook, poker, casino and games products supported in 22 languages. Development of innovative in:play and live streaming products have established Sportingbet as one of the market leaders in European online gaming. Contact: Claire Tribert Affiliate Team Manager T: +44 (0)20 7184 1604 E: claire.tribert@sportingbet.com General T: +44 (0)20 7184 1800 E: sbaffiliates@sportingbet.com

MyAffiliates.com

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CasinoAffiliatePrograms.com

Your Guide to Gambling Afﬁliate Programs Increase Your Proﬁts

Afﬁliates earn 15% more (on average) from programs by joining through CAP.

Ratings and Reviews

Ensure you are working with reputable programs — our members provide the largest amount of independent ratings & reviews from fellow afﬁliates.

Complaint Resolution System

We bridge the gap between operators and afﬁliates — we have a private system for listed program and a public forum for unlisted programs.

Free Member Forums

Our forums are a great resource for afﬁliates to share insights in the industry.

Join the CAP Community Today! www.CasinoAfﬁliatePrograms.com info@casinoafﬁliateprograms.com +1 714 596 9000 (U.S.)

Casino • Poker • Sportsbook • Bingo • Lottery • Skillgames • Forex

Affiliate Programs

CasinoAffiliatePrograms

Founded in 2000 CasinoAffiliatePrograms.com (CAP) is an industry leader in connecting affiliates with gambling operators. We are co-founders of the iGB conference circuit & affiliate magazine, and publish the highest-ranked network of online affiliate resources on the internet. CAP is a comprehensive resource for all things related to affiliate marketing in the iGaming industry. We help affiliates find programs, get education, connect with peers, resolve disputes, and remain up to date on the latest industry trends. Whether you are just getting started or a seasoned pro, CAP is a place where you can learn, profit, and grow. Contact: CasinoAffiliatePrograms.com 32 Discovery Suite 270 Irvine, CA 92618 USA T: +1 714 596 9000 E: Info@CasinoAffiliatePrograms.com

GuruRevenue.com

GuruRevenue.com is the affiliate program representing GuruPlay.com, live casino, RNG casino and poker room. Receive a 30% minimum lifetime revenue share, including a 60% plan for the first 3 months and an additional 10% revshare on all sub-affiliate earnings. Negative balances are not carried over and we have a no player quota policy. Payments are made the first week of each month. Affiliates enjoy high conversion rates thanks to attractive welcome bonus offers and on-going casino and poker promotions, including reload bonuses, freerolls and poker tournaments and have access to detailed and comprehensive reporting tools to follow up on their performance and tweak their ads accordingly to maximize their revenue. GuruRevenue.com provides affiliates with original creative, both static and dynamic, peel-off ads, video banners, mini games, mailers, landing pages as well as customized marketing materials upon request. Take the fast lane and sign up with GuruRevenue today at www.gururevenue.com

Virtue Fusion

Contact: GuruGaming E: affiliates@guruplay.com www.gururevenue.com

72 | Marketplace 2011/12

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OUR iGAMING DATA IS AS iGOOD AS IT GETS! Casino City’s Internet Gambling Report The Deﬁnitive Resource on iGaming by the World’s Top Legal Experts!

Casino City’s iGamingSuppliers.com The Most Complete iGaming Suppliers Guide Connecting iGaming Industry Buyers and Suppliers!

Casino City’s iGaming Business Directory iGaming’s Who’s Who – From Operators to Suppliers, and Much, Much More!

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Affiliate Programs

NETELLER

With payments in 180 countries, 17 currencies and numerous local deposit and withdrawal options, the NETELLER eWallet from Optimal Payments is gaming affiliates’ favourite way to be paid. We were voted by affiliates as the “Best Payment System for Affiliates” 3 years in a row. For businesses • Preferred by affiliates • Instant payouts to affiliates • Industry-leading security and anti-fraud measures • Joint affiliate programs to increase conversions • Integrated with major affiliate networks For affiliates • Flexible payment plans • Free and instant payouts from merchants • Instant withdrawals with Net+ prepaid MasterCards® • Simple low-cost money transfers • Payouts in multiple currencies anywhere in the world • Dedicated account management • Special promotions and incentives Contact: E: affiliate@neteller.com www.neteller.com

Casino City

Casino City operates a network of popular playeroriented gaming information sites. With over three million visitors a month, the network provides strategy articles, news, popularity rankings of I-gaming sites, plus profiles of every land-based and online gaming property in the world. Casino City is also a leading publisher and distributor of online gaming business information and market research. Publications include Casino City’s Internet Gambling Report and Casino City’s iGaming Business Directory. Contact: Caroline Shaool T: +1 617.332.2850 x105

PowerPartners.com PowerPartners.com 3B Triq Wied Ghomor St. Julians, Malta T: +356 7996 2014 E: chris@powerpartners.com www.powerpartners.com

bet365 is an outstanding bookmaker that offer a wide range of sports and markets. bet365 have the most compelling In-Play product in the industry, satisfying customer demand for edge-of-the-seat wagering with a cutting-edge Live console. This Sportsbook also leads the way when it comes to live streaming, showing over 8,000 live events to customers every year, including the exclusive rights to the Ukraine v England World Cup qualifer in October 2009. Customers can qualify for a generous opening bonus when they sign up, while the bet365 sportsbook is regulated in the UK so you are guaranteed that the highest standards in the industry are being met. Their excellent customer service operates on a 24/7 basis and includes live chat. It’s hard to pick holes in this particular operator which is set to be a major player for years to come. Contact:

Affiliate Programs Gambling-Affiliation.com Tigné Palace 4, Bisazza street, Sliema SLM 1643, Malta Contact: T: +356 2131 1213 E: contact@gamblingaffiliation.com www.gambling-affiliation.com

74 | Marketplace 2011/12

Sportsbook Affiliates at bet365

Sponsored by

Nigel Ridgway Affiliates Manager – Sports E: nigel.ridgway@bet365.com Adam Webber Affiliates Manager – Sports E: adam.webber@bet365.com James Woods Affiliates Operations Manager E: james.woods@bet365.com bet365.com

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AFFILIATE YOURSELF WITH FIRST CLASS PRODUCTS 56 SPORTS

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iGB Affiliate - events and information for the iGaming affiliate community throughout the year. iGB Affiliate is the biggest provider of information, insight and analysis for the iGaming affiliate market through huge events that attract 60+ exhibitors and over 2,000 delegates, and a magazine which is received and read by over 5,000 active affiliates making it by far the biggest publication in the market. We work on a very simple philosophy that affiliates always come first and that doing the norm doesn’t ever work. APRIL/MAY 2011

feb/mar 2011

We are proud to play a part in bringing the industry together.

New Jersey: the sigNature state Law aNd Order: the ChaNgiNg affiLiate marketpLaCe LiNk buiLdiNg: ChOOsiNg the right path seO aNd gOOgLe: OLd dOg, New triCks

Alex Pratt Alex@igamingbusiness.com

Kiera Goymour Kiera@igamingbusiness.com

APRIL/MAY 2011

feb/mar 2011

The magazine For a free copy please visit www.igbaffiliate.com

Our Events » iGaming Super Show, 24-26 May » Barcelona Affiliate Conference, 8-11 September » iGB Espana, date tbc, November » London Affiliate Conference, 26-29 January » iGaming France, date tbc, March » iGaming Super Show, 23-25 May

Surviving the Republic A French market insight

INFORMATION, INSIGHT AND ANALYSIS FOR THE BUSINESS OF INTERACTIVE GAMING

OFC_apri_may_Affiliate_cover.indd 1

01/04/2011 20:18

INFORMATION, INSIGHT AND ANALYSIS FOR THE BUSINESS OF INTERACTIVE GAMING

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04/02/2011 15:45

Coming Soon Edward Grundy Edward@igamingbusiness.com

Marit von Stedingk Marit@igamingbusiness.com

Part of the iGaming Business brand Shona ODonnell Shona@igamingbusiness.com

Richard Wanigasekera Richard@igamingbusiness.com

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Social networker: an interview with Michael Birch, Founder, BeBo

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alternative gaming

78 | Marketplace 2011/12 11

Sponsored by

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Alternative Gaming

NeoGames

Greentube

Skilrock (Sugal & Damani)

bringing back the fun !

NeoGames is a leading software and service provider that pioneered the global internet scratch cards and instant win market, offering the most extensive portfolio of interactive instant win games. Since launching in 2005, NeoGames’ has delivered the most comprehensive soft gaming solutions which include the largest success-proven games portfolio combined with a robust backend platform and operational services. For more information visit www.neogames.com

Markets Pulse

Markets Pulse provides turnkey solutions for fixed-odds financial betting sites. We offer a simple & innovative prediction game allowing players to bet on financial markets’ trends. This is your opportunity to capitalize on a booming market in its very early stages. Powered by Jivy Group, our comprehensive platform & back office are based on proven and mature gambling technologies.

Greentube offers ready-to-use Skill Gaming solutions for the Internet, mobile devices and iTV, which enable the partners to earn money starting with the first user. The White Label solution enables Greentube to generate gaming portals that fit the client’s desired „look & feel“. At the moment Greentube offers 40-50 national and international Skill Games like Card Games, Board Games, Arcade Games and Sports Games: Backgammon, Rummy, Schnapsen, Belote, Billards, Skat, BlackJack Duel, Mahjong and many others.

Capitalizing on Sugal & Damani’s four decades operational experience and technology expertise of Skilrock, Skilrock is uniquely positioned to deliver turnkey and comprehensive solution for lottery operations, that can managed both on retailer POS network and on Interactive media like Web and Mobile. Portfolio of over 100 games of Draw, Raffle, Scratch Card & Instant Win categories, along with availability of commercial services like Airtime recharge, Bill pay etc. gives higher value and ROI for the operations. Contact: T: +91-124-4219411 E: marketing@skilrock.com www.skilrock.com

Greentube stands for flexible solutions which guarantee quality and service. As a developer of high-quality multiplayer games with years of experience, Greentube stands for exceptional product quality. Through personal support and continuous maintenance, Greentube ensures that all systems are up and running at all times. Contact: T: +43 1 494 50 56 - 20 E: doris.mayer@greentube.com www.greentube.com

Contact: T: +972 54 9796977 E: info@marketspulse.com www.marketspulse.com

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Marketplace 2011/12 | 79

BINGO SOFTWARE category sPonsor

Playtech’s Virtue Fusion is the world’s leading developer and licensor of internet bingo products. Delivering networked gaming solutions for the online gambling industry, Virtue Fusion clients include Ladbrokes, William Hill, Sky, Bet365, Boylesports, Paddy Power, Unibet, Nordic Gaming, Betfred, Sisal, Snai, Codere, Eurobet (Gala Coral Group), Mecca Bingo (Rank Interactive), Crown Bingo, Virgin, and Bauer Publishing. The unique Virtue Fusion offering is the largest independent online bingo network, boasting up to 11,000 concurrent and 40,000 daily players driving over €145 million in total stakes-per month. Virtue Fusion supplies the following solutions: ●● Integrated bingo and networked games solutions which involve the operator using its own existing back ofﬁce and payment systems integrated with the Virtue Fusion bingo network ●● End-to-end bingo and networked games solutions where Virtue Fusion offers a turnkey bingo service from payment systems to customer support through to games engines and client ●● Stand alone, full screen multi-player and progressive jackpot slots Contact Rob Wheeler Sales Director Tel: +44 (0) 207 420 6446 Mob:+44 (0) 7595 200 188 Email:rob.wheeler@virtuefusion.com

80 || Marketplace Marketplace 11 2011/12

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Bingo Software

Playtech’s Virtue Fusion: the world’s biggest online bingo provider Virtue Fusion is... Playtech’s Virtue Fusion is the world’s leading developer and licensor of internet bingo products. Delivering networked gaming solutions for the online gambling industry, some of the world’s best-known gaming operators, bookmakers, landbased operators and media companies are Virtue Fusion clients.

Virtue Fusion has an unrivalled bingo network... Our network operates in 12 languages and seven currencies – and rising – and offers some of the largest bingo prizes to be found anywhere, with peak traffic of over 40,000 daily and 11,000 concurrent players driving more than €145 million in total stakes-per-month. The Virtue Fusion network enables operators to offer players bigger prizes and more variety across bingo and progressive jackpot slots to appeal to a broader spectrum of players across international markets and currencies. On Christmas Eve 2010, Virtue Fusion had the largest single payout to a bingo player ever at £3.9m on the Clover Rollover slot mini game and pays out over £15m per month in bingo prizes in addition to £18m in side games jackpot prizes across the network. Currently, Virtue Fusion holds approximately £9m in progressive jackpot prizes and pays in excess of £1 billion per annum.

The companies using Virtue Fusion products include... Some of the world’s best-known brands use Virtue Fusion solutions, including Ladbrokes, William Hill, Sky, Bet365, Boylesports, Paddy

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Power, Unibet, Nordic Gaming, Betfred, Sisal, Snai, Codere, Eurobet (Gala Coral Group), Mecca Bingo (Rank Interactive), Crown Bingo, Virgin, and Bauer Publishing. Communications with operators are treated as a key means of providing the essential data for the development of future products, with customer service being a top priority at Virtue Fusion, no matter the size of our licensees. Virtue Fusion continues to focus on the UK as its core market and is a major force in the newly regulated Italian market, where the network currently averages a 27% share, Scandinavia and other areas of Europe and South America.

Putting the client first... Virtue Fusion deals with a select customer base with exacting standards and one that demands a customised, tailored service scaled to their needs. The bingo development schedule is driven first and foremost by clients’ individual requirements in order to assist them in optimising their business performance. This approach to every customer’s needs is collaborative and ongoing, working in partnership to provide the best bingo solutions available at all times.

Great games... Virtue Fusion clients have access to an inhouse product suite of more than 50 bingo and networked games, namely traditional 90 ball bingo and 11 other variants, including 75, 80 and 90 ball speed bingo. Not to mention three and five reel slot games, progressive slots, multiplayer slots and scratchcards, as well as number and casino games.

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Bingo Software

Integrated or End-to-End? The Ultimate Turnkey Solutions...

With more than £10 million invested annually on research and development in bingo alone, we are constantly ahead of the game for product innovation. Virtue Fusion introduces new functionality and product features five times a year and since the start of 2010 has launched: ●● Market-leading branded titles including Blockbuster Bingo and Britain’s Got Talent Bingo ●● An iPhone application for Mecca Bingo ●● A series of customer incentive tools, including a loyalty programme, free tickets award system and bonuses including wagering requirements ●● A brand new peer-to-peer messaging system ●● Live bingo ●● Superbooks, a free/paid bingo game feature The quality of our products has been regularly recognised by the industry, with Virtue Fusion named Best Online Bingo Software at the Online Bingo Summit in 2009 and 2010. Virtue Fusion was also awarded Best Online Bingo Innovation at the 2010 ceremony for our Deal or No Deal variant and named Bingo Supplier of the Year at the 2010 EGR B2B Awards, then Bingo Network of the Year in 2011. Through integration to the Playtech/GTS game servers, clients have access to a huge library of Playtech products and third-party games from some of the world’s other leading online games content providers through the Enhanced Gaming Engine (EdGE) platform provided by Gaming Technology Solutions (GTS).

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Virtue Fusion works closely with clients to identify the optimum business solution for their operation, depending on their existing legacy systems set-up. Customers can choose from a comprehensive range of services to meet their requirements. It is a truly modular approach, so whether the customer is a media company with no gaming experience or a large existing gaming operator, Virtue Fusion has the right solution for them. We integrate to no less than seven different player management back-end systems including the Playtech IMS (Information Management Solution), Openbet and Finsoft and our fully flexible system can adapt its API to fit with any third party.

Playtech, the only choice for regulated markets... As the gaming industry expands into new regions, and gains momentum in newly and soon to be regulated markets, a vast potential player base is opening up. Yet, with these exciting revenue opportunities come the challenges of meeting the strict protocols of a range of international regulatory bodies. To take advantage of these developments, operators need a reputable partner with global credentials in the B2G quarter alongside wide experience in the penetration of new markets. As the world’s largest egaming software publicly traded company, working extensively in regulated markets, Playtech has shown an unwavering dedication to meeting all the regulatory requirements of the jurisdictions in which its licensees are active.

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Contact: Rob Wheeler Sales Director Tel: +44 (0) 207 420 6446 Mob: +44 (0) 7595 200 188 Email: rob.wheeler@virtuefusion.com

Marketplace 2011/12 | 83

Bingo Software

Virtue Fusion

GTECH G2

Microgaming

State of the Art Instant Bingo – highly customizable with extensive community features, comprehensive bingo formats and new linked jackpot features for maximum liquidity.

Since Microgaming developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions to over 160 market leading gaming sites, worldwide. This unrivalled technology company offers over 500 game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms. Its renowned dedication to innovation provides the foundation to consistently deliver awardwinning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through QuickFire, offering a supremely versatile, unique gaming experience for operators and players.

The GTECH G2 Bingo proposition has recently undergone extensive investment and development. It is now a market leading Bingo client with easily customizable graphics, and community building features such as Player Chat Rooms, Mini Games and banner spaces –that add stickiness to your site. It provides all of the popular Bingo formats to suit every market and player need and has a multi currency feature, pooled jackpots and linked games for maximized liquidity. GTECH G2’s Bingo is fully integrated into our Core Player Platform for single customer view, shared wallet and responsible gaming controls. GTECH G2 Bingo underpins the highly successful International Bingo Network, a network of operators managed by GTECH G2. Bingo management services, up to, and including, a fully managed operation are also available. Contact: E: salesteam@gtechg2.com www.gtechg2.com

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It is the power behind the world’s largest Progressive Jackpot Network and has paid out over €280million. As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection. Contact: Microgaming T: +44 1624 647777 E: sales@microgaming.com www.microgaming.com

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Bingo Software

NYX Interactive

I N T E R A C T I V E BINGO CASINO LOTTERY PLATFORM

NYX Interactive is the largest supplier of Internet Bingo to WLA clients and powers some of the largest Bingo rooms in Europe, including clients such as FDJ, Svenska Spel, Betsson and Bonnier Gaming. NYX offers the following multicurrency and multilanguage solutions hosted as a service or standalone: • Bingo, with all required variants • Mini and full size casino, jackpot and scratch card games • Lottery games • Probability games • 3rd Party games Contact: NYX Interactive AB T: +46 (0)8 586 121 00 E: sales@nyxinteractive.com www.nyxinteractive.com

Cozy Games

Founded in 2005 by a team of gaming industry experts, we offer our partners a wealth of gaming knowledge and advancements in technology. We pride ourselves on game development and a product suite of over ninety plus games which include bingo, classic and video slots, table games, scratch cards and network jackpots. We offer our partners a one account facility across a number of platforms including online, mobile and social platforms. Contact: T: +44 (0) 808 120 2371 E: info@cozygames.com E: sales@cozygames.com www.cozygames.com

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Bingo Software

Dragonfish is an independent B2B division of 888 providing a unique offering of Total Gaming Services to help partners achieve gaming success in an online world. Our bingo software powers leading bingo brands such as Wink Bingo, Mirror Bingo and Foxy Bingo. We also power the world’s leading bingo network with over 80 branded bingo sites. Our network is robust, scalable and dynamic, providing licensees with the perfect platform to grow their businesses. Dragonfish 601-701 Europort Gibraltar T: +44 (0) 20 3362 0888 E: sales@dragonfishtech.com www.dragonfishtech.com

Entraction

The key to a “full house” is making sure all your players have a fun time. That’s why we’ve embedded chat rooms and mini games into the bingo client. By combining these two elements with the most advanced, flexible and reliable online software in the market, everybody benefits. Players enjoy themselves, spending time chatting with one another and playing bingo, while you get good revenue and great word of mouth. Contact: T: +46 (0)8 564 884 60 E: sales@entraction.com www.entraction.com

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INTRALOT Interactive

Modern gaming organizations seek the ultimate Bingo Solution that can seamlessly integrate with the overall gaming architecture and provide players with various social networking opportunities. Through INTRALOT Interactive’s in-house R&D and strategic partnership with CyberArts, our Bingo is built to modern, enterprise-class, architectural standards and is the best-ofclass solution to address your needs. INTRALOT Interactive offers a standalone product that enables you to determine and manage every aspect of your business – even set up your own network. Some of our Bingo characteristics are: • 75, 80, 90 ball, Swedish, Facebook and mobile variants • Multi-currency and multilanguage capabilities • Rich community and social media features, with dedicated chat rooms and friends lists • Customizable side games • Unlimited number of game rooms and control of game conditions • Global and room-based progressive jackpots • Bonus and frequent player points • A feature-rich, highly flexible and user-friendly administration application Contact: E: i2@intralot.com www.intralotinteractive.com

Marketplace 2011/12 | 85

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Betware

Betware offers single and multiplayer versions of Bingo games as well as pool type games where numbers are drawn at intervals. Betware’s implementation includes a classic Bingo game (5x5 square, 75/90 ball) and a variation game. The games are fully integrated with Betware’s gaming platform which provides security, wallet transaction processing and management, player profile management and allows for 3rd party integration. The games are flexible in design and easily configured. Contact: Ingvar Hjalmarsson, Chief Sales Officer E: ingvar@betware.com T: +354 580 4766

Aberrant Software Aberrant Software 8171 Yonge Street, Suite 183 Thornhill, Ontario L3T 2C6 T: +1 905 764 2100 E: info@aberrantsoftware.com

Bingo Software Parlay Entertainment 2305 Wyecroft Road Second Floor Oakville, Ontario L6L 6R2 Canada Contact: T: +1 (905) 337-8524 F: +1 (905) 337-2395 E: sales@parlaygroup.com www.parlaygroup.com

86 | Marketplace 2011/12

IGT

International Game Technology (IGT) is a global leader in the design, development and manufacture of gaming machines and systems products. IGT also provides online and mobile gaming solutions for regulated markets through its global Interactive division, which was created by the merger of the company’s WagerWorks and Million-2-1 groups. Using premium-branded content is a foundation of IGT’s product strategy. Our experience gives us the ability to design and deliver exciting, immersive games. Great content creates a superior, entertaining experience for players, which results in higher revenues for operators. IGT’s online and mobile games portfolio is continually expanding, and includes a mix of well-known consumer brands and IGT’s land-based, top performing casino games. Contact: Tony Plaskow Director of Sales T: +44 (0)20 7494 8750 E: interactive@igt.com www.igt.com IGT Fourth Floor 30 Eastbourne Terrace London W2 6LA UK

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Bingo Software

Play’n GO develops gaming applications ready for express distribution through popular media. Invite customers to enjoy bingo, casino and lottery games through their Internet browsers, mobile phones, video terminals and interactive television. With solutions from Play’n GO, your customers skip time-consuming downloads; Just click PLAY and go! The Best of Bingo: • Countless variations of 75-ball and 90-ball games. Your imagination’s the limit! • Distribution through multiple media – from Mozilla to mobiles • Multilingual games and multicurrency jackpots to attract customers the world over • Exclusive design to highlight your brand • Dynamic interface for a growing community • Robust and easily integrated with systems and applications from Play’n GO and other vendors • Player protection tools to encourage responsible gaming • No download required. Customers simply click PLAY and go! Trust Play’n GO for smart, speedy solutions that constitute strong, steady online gaming operations.

The Gaming Pro: Play’n GO Contact: Play’n GO Honnorsgatan 16 Vaxjo 35236 SWEDEN T: +46 470 70 66 70 F: +46 470 70 66 79 E: sales@playngo.com www.playngo.com

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StarTrek_A5_Ad:Layout 1 06/04/2011 11:23 Page 1

AT ENTERPRISE ONL LIINE E AND MO MOBI B LE BI L G GA AMI MIN NG BY IGT

BASED ON THE 2009 MOVIE STAR TREK, THIS GAME IS A REAL BLOCKBUSTER. Players are seated aboard the Starship Enterprise, where they can experience four uniquely themed bonus levels based on characters from the movie, as well as an interactive mode that enables players to select their own paths. With multiple clips from the motion picture, Star Trek is far and away the most exciting online game in this Galaxy. Visit IGT.com or email Interactive@IGT.com to learn more.

IT’S A WHOLE NEW GAME. IGT has transformed: WagerWorks and Million-2-1 are now IGT’s Interactive division. © 2011 IGT. All rights reserved. © 2011 Paramount Pictures Corporation. TM & © 2011 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.

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International Game Technology (IGT) is a global leader in the design, development and manufacture of gaming machines and systems products. IGT also provides online and mobile gaming solutions for regulated markets through its global Interactive division, which was created by the merger of the company’s WagerWorks and Million-2-1 groups. Using premium-branded content is a foundation of IGT’s product strategy. Our experience gives us the ability to design and deliver exciting, immersive games. Great content creates a superior, entertaining experience for players, which results in higher revenues for operators. IGT’s online and mobile games portfolio is continually expanding, and includes a mix of well-known consumer brands and IGT’s land-based, top performing casino games. Contact Tony Plaskow, Director of Sales IGT, Fourth Floor, 30 Eastbourne Terrace London W2 6LA, UK Tel: +44 (0)20 7494 8750 Email: interactive@igt.com www.igt.com

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AT ENTERPRISE ONL LIINE E AND MO MOBI B LE BI L G GA AMI MIN NG BY IGT

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IGT’s most recent online game release is Star Trek™. Star Trek™

Online and mobile Gaming By IGT About IGT International Game Technology (IGT) is a global leader in the design, development and manufacture of gaming machines and systems products. IGT also provides online and mobile gaming solutions for regulated markets through its global Interactive division, which was created by the merger of the company’s WagerWorks and Million-2-1 groups.

This license is exclusive to IGT and the game is based on the 2009 blockbuster movie. This 30-payline online slot features stunning, authentic visuals that transport the player to the bridge of the U.S.S. Enterprise™. Players can view video clips from the motion picture and enjoy controlling the iconic transporter room. Immersed in the Star Trek universe, players travel through four futuristic free spin bonuses, each based on a Star Trek officer: players spin until they win and all wins are tripled in Kirk’s Bonus; Wild Spock symbols are added to the reels in Spock’s Bonus; Uhura’s Bonus features super scatter pays; and players earn growing multipliers in Scotty’s Bonus.

The Leading Supplier of Premium Content IGT is a premier provider of online and mobile game content. Using both licensed and in-house premium-branded content has always been a foundation of IGT’s product strategy. Great content creates a superior, entertaining experience for players, which results in higher revenues for operators. Our experience gives us the ability to design and deliver exciting, immersive games. IGT’s online and mobile games portfolio is continually expanding and includes a mix of well-known consumer brands alongside IGT’s landbased, top-performing casino games. A combination of premium brands, proven mathematical models and innovative game mechanics keep players engaged and coming back for more. Contact: Tony Plaskow, Director of Sales Tel: +44 (0)20 7494 8750 Email: interactive@igt.com www.igt.com

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IGT’s mobile offering is available across a wide range of smartphone devices, including iPhone®, iPod touch®, iPad® and Android™. IGT latest mobile games include:

Jacks or Better Video Poker Jacks or Better Video Poker can be played on smartphone devices as a web application. Players draw five cards from a standard deck of 52 and must decide whether to hold or discard any or all of their hand. A pair of Jacks or higher is needed to win. All wins trigger the Double-Up Gamble feature, if it is enabled.

Cleopatra® This in-house IGT brand is available as a web application for smartphone devices. Just like its online casino forbearer, Cleopatra is a 20-payline slot based on the original landbased game, which became a hit in casinos worldwide. The theme contains a fantastic free spins bonus which will be familiar to fans of the original.

Your Platform. Our Games All IGT online and mobile games can be added to an existing iGaming platform via IGT’s remote game server system, IGT rgs™, without the need of investing in a new system.

IGT rgs™

2011 Paramount Pictures Corporation. TM & © 2011 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved. © 2011 IGT. All rights reserved. All other trademarks are owned and/or registered by IGT and/or its licensors in the US and/or other countries.

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IGT rgs™ offers one simple connection from the world’s finest online and mobile casino games directly to your existing iGaming platform. Integrate IGT rgs once via a web services API, and you can access all current and future IGT online and mobile games. Upgrades and new games are immediately available to operators at no additional cost. The system is scalable and offers a seamless player experience, world-class data analysis, and management reporting.

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Marketplace 2011/12 | 91

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Microgaming

GTECH G2

Download and Instant Casino - graphically rich for maximum player enjoyment, comprehensive game formats with a highly customizable interface.

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GTECH G2’s Casino proposition is available in both download and instant versions, maximising player enjoyment, choice and convenience. For the player, the Casino has a user-friendly interface, making it simple to find a game and start to play. Players can choose from a wide selection of entertaining games including slot games, table games, video poker, and scratch cards – many of them including progressive jackpots and thrilling bonus rounds. All GTECH G2 Casino games are distinguished by sophisticated graphics,appealing background music, dealer voices and sound effects that contribute to a truly realistic casino experience. For the operator, the Casino is highly configurable, with choices of presentation design, colours and branding, game formats, languages, currencies, and valuable marketing features. GTECH G2’s Casino is fully integrated into our Core Player Platform for single customer view, shared wallet and responsible gaming controls. Contact: E: salesteam@gtechg2.com www.gtechg2.com

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Marketplace 2011/12 | 93

Casino Software

Net Entertainment

Net Entertainment is a world-leading supplier of digitally distributed gaming systems used by some of the world’s most successful online gaming operators. The Net Entertainment Casino™ is a complete gaming system comprising a full suite of high quality games and a powerful administration tool. The games create the ultimate gaming experience for the player while the administration tool enables Net Entertainment’s customers, the operators, to optimize their business and profitability. Operators are provided a customized system solution, that is easily integrated ensuring a short time to market and a cost efficient operation. The Net Entertainment Casino offers both instant play and download games, both of which are managed through the same administration tool and are developed using the latest in gaming technology. Its multi-currency and multi-lingual game offering comprises a product portfolio of over 100 games, ranging from classic table games to 2D and 3D animated video slots, virtual horse racing, keno, lottery games, video poker and multi-player games.

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Net Entertainment is a fully transparent, publicly traded company listed at Nasdaq OMX Stockholm Mid Cap (NET-B). Contact: T: +356 21 31 16 21 E: sales@netent.com www.netent.com

94 | Marketplace 2011/12

Casino Software

Dragonfish is an independent B2B division of 888 providing a unique offering of Total Gaming Services to help partners achieve gaming success in an online world. With over 1000 games, including slots, progressives, video poker, Live Dealer, Quickplay, table games and global brands, Dragonfish is uniquely positioned to work with carefully selected partners who wish to monetise their existing database, brand loyalty and media assets or looking to enhance their existing online gaming operations. Dragonfish 601-701 Europort Gibraltar T: +44 (0) 20 3362 0888 E: sales@dragonfishtech.com www.dragonfishtech.com

Chartwell

Chartwell’s team of highly trained professionals is committed to going Beyond the Game by developing leading-edge games, gaming systems, and platform for the regulated online casino gaming industry and is certified or licensed in all of the leading regulated online gaming markets. Chartwell’s extensive portfolio includes an exciting selection of online slots, table games, Live Dealer, multiplayer, linked progressives, fixed odds and mini games. www.chartwellgames.com Contact: E: sales@chartwellgames.com

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Marketplace 2011/12 | 95

Regulated arkets Achieve more with powerful online gaming solutions. To find out how you can profit from our experience, contact: sales@microgaming.com

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Casino Software

Greentube

Greentube products ensure a unique casino games experience embedded in a comprehensive gaming solutions package. Following the success of Greentube´s first slot games, a further development of the Casino Portfolio together with Novomatic is here. The Novomatic Remote Gaming System (NRGS) has been integrated into the Greentube gaming platform and will play a central role in Greentube´s future gaming endeavors. The Greentube slot portfolio has been substantially enriched through such illustrious titles as Lucky Lady´s Charm™ deluxe, Book of Ra™ deluxe, Dolphin´s Pearl™ deluxe, Reel King™ and many more exciting and globally successful Novomatic games. Beside these slot games Greentube has enlarged its assortment with Baccarat, Sic Bo, Roulette and Black Jack. The latter are the world’s most popular casino games and are especially favoured by online casino players. The undisputed popularity of these games together with our high quality implementation have led to the success of Greentube’s Casino solutions.

Cryptologic

Established more than 15 years ago, Cryptologic is a world-leading, publicly traded developer and supplier of online casino software. As a company, we are committed to delivering the best customer and player experience in the industry. Cryptologic has demonstrated this by releasing a collection of games and features that provide the highest level of entertainment and value for the player. Our award-winning product portfolio includes over 300 download and non-download casino games with some of the best brands in the industry. As a full turn-key provider we also offer a full suite of Business Service Solutions including our proprietary eCash system, business intelligence, affiliate management, CRM tools and an award winning 24/7 call centre. Cryptologic’s subsidiary, Wagerlogic Limited, won top honours for contact-centre and customerservice excellence in the Europe, Middle East and Africa Region of the World Contact Center Awards. Contact: E: info@cryptologic.com www.cryptologic.com

Contact: T: +43 1 494 50 56 - 20 E: doris.mayer@greentube.com www.greentube.com

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Entraction

Give your players a superior gaming experience with Entraction’s outstanding casino solution. We have entered into partnerships with the best game developers in the business, to ensure that you can provide an unrivalled casino offering. This means that you can offer everything from slot machines and table games to live casino and life changing jackpot games. Players access all the games from one account, while you monitor performances from our unified back-office. Contact: T: +46 (0)8 564 884 60 E: sales@entraction.com www.entraction.com

Cayetano Gaming

Cayetano Gaming develops highly attractive casino games with maximum player appeal. Just two minutes on our website will prove that Cayetano’s games are of the highest quality. A full suite of casino games is available including roulette, blackjack, craps, poker machines, arcade games and an ever expanding suite of slots. We also offer a complete casino administration software platform. Log on to our website to view our games and contact us for further information. Contact: UK T: +44 207 193 1256 US T: +1 646 233 3247 www.CayetanoGaming.com

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Marketplace 2011/12 | 97

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OpenBet Ltd

OpenBet Casino is the world’s most open gaming platform with the fastest growing portfolio of quality content. Operators can choose a bespoke offering for their customers by mixing OpenBet’s own unique content, branded content, and integrated partner games to deliver a best-of-breed portfolio. OpenBet continues to develop the casino platform to provide new backend functionality with input from over 20 of the world’s largest operator. Contact: OpenBet Ltd T: +44 (0) 20 8742 1600 E: sales@openbet.com www.openbet.com

Betting Connections

HQ in the European Hub Capital of Igaming – Malta - and currently opening offices in Dublin, Gibraltar and Stockholm, as a firm of entrepreneurs, Betting Connections under-stands your business ideas, requirements and that in a service industry your most valuable asset is your staff. We truly believe that while placing the highest calibre candidate into your company we will grow hand in hand as you do. Contact: T: +356 27 204 520 E: info@bettingconnections.com www.bettingconnections.com

Bet Foundry

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Bet Foundry

Your ga me design partner

Bet Foundry’s focus is the creative production of exciting and entertaining games for the online gambling market. We specialise in Slot machine and Scratchcard production. Either custom games for bespoke platforms or reskinning for clients platforms, we always have our eye on usability and great game play. Our team is best of breed and it is our business to love this business and strive to be ahead of the game. Contact: Bet Foundry Moshe Adir CEO T: + 27 82 571 2680 E: moshe@betfoundry.com http://www.betfoundry.com

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Our creative team specializes in designing state of the art on-line casino websites and brands. We combine advanced graphic design, original video production and cutting-edge animation to welcome every player into exciting new environments of on-line gaming. Our design portfolio includes Cherry Red Casino, Slotsville, Manhattan Slots, High Noon Casino and Aladdin’s Gold Casino voted “Best Looking Casino” in 2009. Contact us to discuss your new website or brand redesign. Contact: E: contact@leaf4.com www.leaf4.com

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WM casino allows you to enrich your platform, with a bouquet of more than 100 games, which includes: Roulette, Black Jack, Baccarat, Slots, Video poker, scratch cards, funny games, live casino and live poker. You can activate all the games, or only a few of them and integrate all 3rd parties games you wish. WM provides you with standard game configurations which you can activate without any problems of compatibility and/or you can customised, according to business objectives. Contact: T: 00442071937537 E: sales@wm.com.mt www.wm.com.mt

Connective Games LLC Connective Games LLC Nahimova St. 13/1 - 308 Tomsk Russia 634034 E: info@connectivegames.com www.ConnectiveGames.com

Melita Gaming Network Ltd. Melita Gaming Network Ltd. 12 Tigne Place, Tigne Street, office 2/4 Sliema, SLM 15 – Malta T: +356 21 32 05 66 E: diane.dalli@ melitagamingnetwork.com

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Casino Software

Whether it’s for the money or the excitement, people game to escape the ordinary. And it’s only by delivering extraordinary experiences that you can hope to enjoy extraordinary success. By combining the science of technology and the art of entertainment, we are able to create experiences for your players that are not only unique, but memorable as well. Our desire to continuously develop the most exciting and innovative concepts for the e-gaming world will ensure the success of your business. To us, innovation is a form of art. It’s alive in everything we do. With more than a decade of experience, partnerships with some of the top gaming and entertainment brands in the world and numerous awards under our belts, innovation has become something that we do very well. Here’s what it can do for you.

Innovation at work Partnerships with some of the world’s most elite gaming brands: 888, PartyGaming, InterCasino, Ladbrokes, William Hill, Sky, Gala Coral and Betfair. Exclusive rights to offer King Kong, Street Fighter, Bejeweled, Cubis, Call of Duty, Jenga, Batman, Superman, Forest Gump and many more.

Cryptologic consistently delivers the most innovative and highest performing casino products, with more than 20 new releases every year. Because the more games you have, the more players you get. Every new release strives to push the boundaries of conventional gaming even further, so that your

100 | Marketplace 2011/12

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Innovative games More than 300 download and non-download casino games with over 20 more planned for release in 2011. One of the largest jackpots in online gaming history (Millionaires Club – US$8 million).

business can enjoy the highest lifetime player value in the industry. For example, Cryptologic offers the largest number of branded slots and life-changing jackpots in the world. Through partnerships with major entertainment brands like Marvel, DC Comics/ Warner Bros and Paramount, you get access to titles like Spider-Man, Batman, Braveheart and many more. Plus, with arcade-style interactive bonus rounds, your players will be able to win credits while they smash cars or swing from building to building with their favourite superheroes.

...and more. Innovative slot games, like Cubis and Bejeweled, are responsible for attracting an entirely new player base to online gaming. Not only are they two of the most popular online casual games in existence, they also feature spin mechanisms uniquely provided by Cryptologic. They’re also especially good at attracting the growing female and casual gamer demographic. Accompany those games with exclusive titles like Millionaires Club, rapid fire jackpots and a wide variety of multi-level jackpot slots, and you’ll have access to the most comprehensive progressive jackpot offering in the industry.

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Casino Software

Innovative service ★★ 15 years+ experience.

Maximize the efficiency of your business with a full suite of business service solutions: A proprietary eCash system, affiliate management, CRM tools and a 24/7 call centre. Plus, with a 99.9% uptime, you’ll be able to keep your operations running smoothly in the process. As a full turnkey provider, Cryptologic also offers you a level of strategic insight that’s difficult to match. With business intelligence products that provide you with specific details regarding all areas of your business, right down to player transactions, you’ll be able to stay on top of all of your activities.

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Software Award.

A full suite of marketing solutions. Take your business to even greater levels of success with all the marketing-related services an online gaming operator needs: ●● Advertising ●● Website development and maintenance ●● Customer relationship marketing ●● Top-line player support ●● Prospect conversion ●● Retention and reactivation Our subsidiary company, AdsDotCom, offers marketing professionals who can handle key areas of your operation (i.e. Acquisition, High Roller/VIP Services, Business Analysis and Brand Management). With extensive experience on award-winning brands like InterCasino, AdsDotCom is fully equipped to satisfy all of your marketing and service support needs. Innovation is about more than just creating unique, memorable online gaming experiences for you and your players. As your partner, we play an

active role in helping you achieve the goals that you’ve set for your business. Whether you require a single game integration or a full turnkey casino solution, we’re here to offer you support, as well as guidance, every step of the way. With more than $60 billion in wagers processed and more than 3 million players in 240 countries, our record speaks for itself.

Flexible deployment model Innovation doesn’t stop there. We realize that every company has individual needs, and our flexible deployment model allows us to deliver our games to potential partners in a myriad of ways. Whether you require a full turnkey solution for both download and non-download games, full back office support, or individual sets of games, we will adapt our offering to meet your unique business requirements. Come see for yourself.

For more information, please contact us at info@cryptologic.com or visit us online at Cryptologic.com

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Marketplace 2011/12 | 101

Casino Software

CTXM

Jackpot Logic

CTXM is European based developer of innovative and efficient end-to-end online gaming solutions, including gaming foundation and integration platforms, casino and fixed odds games, turnkey gaming and payments solutions. CTXM carries out projects for the leading operators in the iGaming industry and partners with successful game publishers and IP owners.

Jackpot Logic is a software provider that offers a multiplatform single wallet flash based casino with world leading graphics. Our casino is fully customisable with multilanguage and multi-currency. We offer full Casino, Scratch Cards, Multiplayer Poker and sports book. We also offer easy 3rd Party integration. Our full Affiliate Management programme and Malta License ensure that Jackpot Logic provides a full turn-key solution for your eGaming needs.

Contact: T: +44 20 3290 9980 E: sales@ctxm.com www.ctxm.com

Contact: Daniel J. Kustelski T: +27 11 666 7532 E: Daniel@jackpotlogic.com www.jackpotlogic.com

Casino Software

Betsoftgaming.com builds state of the art Casino Games and Soft Games in our vibrant flash and downloadable options for your players. Our Casino Manager is a detailed, state-of-the-art backoffice system. Entirely eventdriven, and completely modular, this system is a proven revolution within Betsoft. We promise only the best, most detailed/exciting games and tools for all of our licensees. Contact: Betsoft Gaming Ltd Nicosia, Cyprus T: UK (44) 0128 073 5015 T: +1 604 288 7685 F: +1 604 288 5040 E: sales@betsoftgaming.com www.betsoftgaming.com

102 | Marketplace 2011/12

Medialivecasino

Medialivecasino is a complete partner for live-dealer casino solutions. We specialize in offering a live casino floor with all kinds of table games managed by real person dealers: live Roulette, Blackjack, Baccarat and the new Texas Hold’em live poker. We have been granted the European license issued by the Lottery & Gaming Authority of Malta. We offer different types of integration packages for existing gaming sites as well as complete turnkey solutions. Contact: Angelo De Gobbi T: +356 99052379 E: sales@medialivecasino.com www.medialivecasino.com

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Casino Software

The software of choice for today’s leading operators, Playtech’s Online Casino, available in various intercompatible formats has a vast number of richly themed games to suit all markets and player types featuring advanced audio and stunning 3D graphics. The offering includes classic table and card games, multi-line and multi-spin slots, progressive jackpot games, Asian facing games, Fixed-odds games, Virtual horse racing, and revenue enhancing exclusive games such as Blackjack Switch, Tequila Poker and Stravaganza. Playtech also boosts the popularity of its Casino games portfolio with branded slots, based on a broad selection of hit box-office block-busters, such as Gladiator, The Incredible Hulk, and Iron Man. Playtech’s Casino also offers multi-window casino game play, in -game chat facilities, VIP bonus plans and real-time transaction history and game history – all tracked and managed by the operator through the backend. Contact: E: sales@playtech.com www.playtech.com

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SOCIAL MEDIA

SEO

MARKETING

DESIGN

OPERATIONS

www.egamingc.com | info@egamingc.com | +44 (0)208 539 8691

consulting

category sponsor

eGaming Consulting is a Marketing, Design and Development company for the online gaming industry. We design marketing campaigns and optimize your online presence whether you are a start up or an established brand. We offer the best SEO / SEM Services including Keyword Analysis, PPC, Optimization, Competitor Back-Linking, Directory Listing as well as a comprehensive statistics and reporting. Our Web Design and Development experts specialize in bespoke betting and gambling web sites. We come from gambling, so user experience, functionality and player conversion are as important to us as the state of the art design, graphics and video production our team will deliver Contact Tel: +44 (0)208 539 8691 Email: info@egamingc.com www.egamingc.com

104 || Marketplace Marketplace 11 2011/12

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SEO

MARKETING

DESIGN

OPERATIONS

www.egamingc.com | info@egamingc.com | +44 (0)208 539 8691

consulting

2. Build it and they will come.

a recIpe For sUccess 1. I like green, so it should be green. In the eyes of the company paying the design bill, it is often felt that everything should be catered for. The site should be subtle, brash, simple, sophisticated, cutting edge and HTML5 optimised for Internet Explorer 1! You may well paint the walls of your house the colour you want but then again you donâ&#x20AC;&#x2122;t ask anyone else to live in them. The same should be remembered when designing an e-gaming web site. They are used by people every day and like any commonly used tool there is a reason why they should be a certain design. Once a customer arrives at your site there are things he/she wants to see and do. There are ways to help in this process, to ensure those things get done more efficiently. The most important consideration should always be the conversion of a player. Web Design and Development has huge role to play in this. With all the money spent on acquisition it is nothing short of criminal not to capitalise on it and ensure that players are presented with an easy procedure to become paying customers. We all go to large furniture stores at the weekend and are guided around quite happily by the layout, frequently without even noticing. A web site that demands a user to register and to deposit money in order to be of any use need not be any different. As much as choice is vaunted as the great sign of a developed society there is an element in all human beings which would prefer to be told what to do. Now before you brand EGC the Kim-Jong-Il of egaming, consider that you may have less than 20 seconds to convert a casual observer into a paying customer. Tell him/her what to do!

106 | Marketplace 2011/12

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If only ! As we all know the internet is no high street. Or, if it is a high street, it is the longest on the planet and nobody ever reaches the end. To stretch the analogy a little further - the prime real estate on the internet is acquired through a usable and optimised site, SEO and keyword buying. SEO or Search engine optimization is the art of improving the visibility of a web page in search engines. It is mainly accomplished by optimizing certain on-page elements of a site and external factors such as link popularity. The most valuable traffic on the net derives from search engines because not only do these steer visitors to a website in bulk but they also make sure the traffic is relevant to the siteâ&#x20AC;&#x2122;s content. This is extremely important as it ensures visitors to the site are already interested in what it has to offer. Around 98% of internet users never go past the first page on Google, the most visited web site in the world. In addition the top three spots in Google receive 80% of all clicks with the other 20% spread throughout the rest of the page. Therefore, itâ&#x20AC;&#x2122;s absolutely crucial to find a way to get on that enviable front page of Google.

3. Engaging with end users Social Media is important. Yeah, EGC is no Nostradamus but it is still worth mentioning. Any Social Media which engages with customers

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is also a way to market what you want directly to the right audience. It is not a costly form of marketing and with a little attention to detail it can be not only informative but also amusing. In these times of constant media bombardment getting your players attention is easier if they are willing followers. But don’t neglect the likes of Twitter as a search tool with which potential customers can find you as well as a further way for people to engage with your brand. Ask yourself which gender uses Twitter the most, do you have a branded short url, are you tracking your tweets performance, which hashtag is most effective? On the subject of communicating effectively I will briefly mention language. In Italian the word “Match” can be translated as partita, incontro or fiammifero, assuming you know you are looking for a noun. Incidentally, the last of these you would use to light a candle. How is this relevant? Well, attention to detail is the key to a happy customer experience and I have seen (and re-translated) a popular fixed odds betting game in which the word match (as in football match) was translated as fiammifero.

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4. Impact Marketing In the world of online gambling we repeatedly come across the same images time and again; poker chips flying through the air, two aces or a seductive woman leaning across a blackjack table. This form of advertising may well have its place but it is also over-exploited. By the same token, although undoubtedly the right kind of bonus will bring in players to your site, don’t kid yourself into thinking it is so different from your competitors. A bolder marketing campaign may be daunting but with a focus on the alternative you may just differentiate yourself enough and grab a player’s attention with surprisingly reasonable CPA.

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Contact Tel: +44 (0)208 539 8691 Email: info@egamingc.com www.egamingc.com

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consulting

GameOn Consultants

e-Management

e-Gaming Corporate Solutions Setting Up an online casino or poker room? Need the best Web Design and Development? Want to ensure Conversion and Retention? Need a multi-lingual Customer Support? Need advice on the right products to use? eGaming Consulting has helped start-ups, operators, software providers and even governments to maximise their potential and make informed decisions about online gambling. We offer the best: • • • • •

Marketing Design and Development SEO / SEM Services Operational Management Translation / Support

GameOn Consultants Limited offers a wide range of services from advice and assistance with the implementation of products and licensing, to sourcing and managing white label solutions; developing product set up requirements, to devising bonus and loyalty strategies, fraud and risk analysis and a full CRM service. With more than 35 years of combined experience within igaming that spans every sector of the industry, GameOn Consultants can build strategies based around your target markets and help integrate procedures and forecasts across all products. We can also manage all online aspects of your product offering, from domain registration and management, to website design and search engine marketing (PPC/SEO). GameOn Consultants is a “one stop shop”, offering all aspects of running casino, poker, sports, bingo, live casino and soft games. GameOn Consultants has offices in London and Gibraltar. Contact: Darren Wyatt T: +34 63 99 44 208 E: darren@GameOnConsultants.com

www.egamingc.com +44 (0)208 539 8691 info@egamingc.com

Andy Blackburn T: +35 06 06 08 782 E: andy@GameOnConsultants.com www.GameOn-Consultants.com

108 | Marketplace 2011/12

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e-Management is a dedicated business division of HBM Group (est. 1991), with offices in reputable regulated Online Gaming Jurisdictions worldwide. e-Management is a leading specialized turnkey provider of Business Support & Corporate Services to the Online Gaming Industry. As a professional, client oriented service provider of fiduciary services, we focus on establishing and managing internationally engaged e-Gaming Companies based out of Curaçao and Malta. e-Management’s service portfolio includes: • Company Set-Up, Formation & Domiciliation • International Corporate Structuring • Directorship & Shareholder Services • Accounting & Corporate Secretarial Services • Opening & Operating of Corporate Bank Accounts • Merchant Accounts & Payment Gateways Set-up • e-Gaming Licensing Support & Consultancy in Malta, Curaçao and other jurisdictions • Key Officials in Malta • Office Facility Services such as office space • Co-Location Solutions in multiple jurisdictions • Global Recruitment and Placement Solutions Contact: Curaçao - Dutch Caribbean T: +5999 734-1100 E: curaçao@ emanagement-group.com Malta-EU T: +356 2132-EMAN [2132 3626] E. malta@ emanagement-group.com www.emanagement-group.com

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consulting

Ihre Consulting

Ihre Consulting offer services to both affiliates and operators in the Gaming market. We have organized hundreds of exclusive affiliate partnerships between affiliates and affiliate programs. We also work with operators on their marketing plans to assist with their growth within their target market, as well as identifying those. Please look at our website for more information and examples of our work and contact us should you wish us to assist you with new deals or marketing strategy. Contact: Edward Ihre T: +46709119969 E: edward.ihre@ ihreconsulting.com www.ihreconsulting.com

Inoven

Inoven and Alténor, its sister company specialized in payment methods, support business and IT departments in all of their new product launch, transformation, and optimization projects. Our interventions range from study phases to operational implementation and change management on both strategic and operational issues. Inoven has acquired an in-depth knowledge of the gaming industry over the past three years and was granted an accreditation for compliance certification in 2010. Contact: Inoven T: +33 (0)1 77 32 12 90 F: +33 (0)1 77 32 12 92 igamingoperator.com

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Best Bet Consulting

The Betting and Gaming Consultancy Ltd

Dawn Wagner and Nancy Krause started Best Bet Consulting in the fall of 2009 to utilize their combined experience of over 20 years in the i-gaming industry. We have a wide-range of experience from which to draw on when consulting for you.

Formed by John Heaton (ex CEO Tote UK) provides “handson” assistance to develop betting gaming and associated businesses both in the UK and overseas. The Betting and Gaming Consultancy offers practical advice and assistance in the following areas: • Online betting/gaming, systems, products and liability management • Development of licensed betting offices/off course TAB/ PMU outlets in the UK and Europe • FOBT’s and Gaming machines • Review and assistance with betting and gaming licence applications • Development of Racecourse betting operations together with negotiation of betting rights both at home and overseas including simulcasting • IT systems to support betting and gaming operations • Risk management and associated systems. • Review of Internet casino and bet taking systems together plus mobile applications • Business plans and acquisition targets • Lotteries and systems including drafting of RFP’s.

• Sales - It’s all about who you know and we can help represent your product or service to the industry through our exceptional network of contacts. • Tradeshow Marketing - Having organized and attended numerous i-gaming tradeshows, we can consult you on what works and what doesn’t or we can develop your entire presence at an event. • B2B Marketing - Our marketing experience is specific to i-gaming and gambling. • Corporate Event Production – Private events are increasing in popularity to showcase businesses to the elite of the industry. Let us plan yours. Contact: Dawn Wagner: dawn@bestbetconsulting.com Nancy Krause: nancy@bestbetconsulting.com www.bestbetconsulting.com

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Contact: E: john@ bettingandgamingconsultancy. com bettingandgamingconsultancy. com

Marketplace 2011/12 | 109

corporate service providers

110 | Marketplace 2011/12 11

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Corporate Service Providers

Equiom

• Bespoke management of your licence application • Provision of the required compliant corporate structures and key personnel • Highly successful track record in licence applications • An experienced, proactive advisory and support team including legal and VAT specialists • Introductions to specialist tax advisers, bankers, payment solution providers, hosting and telecoms companies Contact: Equiom Trust Company Limited Jubilee Buildings Victoria Street, Douglas Isle of Man, IM1 2SH T: +44 (0)1624 699000 E: enquiries@equiom.im www.equiom.im

Alderney

Based in Alderney, our team provides expert advice and professional support to a large number of principal licence holders as well as potential licensees - from the formation, through the initial licence application to the management and administration of your offshore platform in the Channel Islands. Contact: T: +44(0)1481 822795 E: helen.ackrill@ thefortgroup.com www.thefortgroup.com

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The ILS Group Limited

The ILS Group Limited is a global fiduciary service provider working with internationally recognised brands and award winning e-gaming clients. ILS can support and guide you through all aspects of the licensing process as well as dealing with the incorporation and ongoing management of corporate and trust structures. T: +44(0)1624682500 E: egaming@ils-world.com www.ils-world.com

Jersey Telecom

Jersey Telecom operates secure, purpose-built data centres in Jersey, Channel Islands. As the only fully licensed Tier 1 telecoms and ISP operator we provide a range of world-class co-lo and hosting services. Our facilities are certified by the Jersey Gambling Commission for use by interactive gaming licensees. For further information please visit www. jerseytelecom.com/egaming Contact: Mark Stuchfield Business Development Manager T: +44 1534 882645 E: mark.stuchfield@ jerseytelecom.com

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Isle of Man

Amber Business Limited has operated for over 20 years providing Trust and Corporate services in a wide variety of markets from e-gaming to yacht registration to commercial property acquisition; we can offer a bespoke service to assist with the incorporation and ongoing administering of offshore structures. Amber are licensed by the Isle of Man Financial Supervision Commission as a Trust and Corporate Service provider and can offer you a wide range of company, trust and private foundation formation, management and administration, company secretarial and business services tailored to your specific business’ needs. Contact: Amber Business Limited Royal Trust House 60 Athol Street Douglas Isle of Man British Isles IM1 1JD T: +44 (0) 1624 625330 F: +44 (0) 1624 612243 E: busdev@amber.co.im

Marketplace 2011/12 | 111

customer relationship management

112 | Marketplace 2011/12 11

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Customer Relationship Management

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Marketplace 2011/12 | 113

fixed odds

114 || Marketplace Marketplace 2011/12 11

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Fixed Odds

OpenBet Ltd

Fixed Odds

IGT

OpenBet Casino is the world’s most open gaming platform with the fastest growing portfolio of quality content. With quarterly releases of innovative games and technology including its vast offering of third party branded games from the likes of Cryptologic and Fremantle, OpenBet Fixed-Odds Games put control in the hands of the operator to deliver a unique product specifically targeted at their customer base.

Blue Chip Games was established in 1999 and immediately set about the task of creating a realistic online gaming environment that could be played through a web browser. This browser-based platform has been built solely from a player’s perspective and comes with a guaranteed commitment to the fairest odds found anywhere online.

Contact: OpenBet Ltd T: +44 (0) 20 8742 1600 E: sales@openbet.com www.openbet.com

Inspired Gaming Group

Inspired Gaming Group (Inspired) is the world leading provider of Open Server-Based Gaming (Open SBG™) systems. Its Open SBG™ software platform supports an extensive range of content and hardware from third parties. Headquartered in the UK, the Group now provides Open SBG™ software systems and digital networked terminals in seven countries. Currently over 30,000 terminals are connected to its revolutionary platform. In total, the Group operates over 87,000 terminals throughout the world. Contact: T: +44 (0) 207 438 5800 E: enquiries@ inspiredgaminggroup.com

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Our ‘custom build’ approach ensures that we are at the forefront of game design and software development. This ensures that our clients’ stand-alone or hosted sites remain a step ahead of industry developments and that their suite of games leads the way for today’s ever increasing pool of discerning players. We offer fast, enjoyable and beautifully designed games backed by a solid casino management system.

Using premium-branded content is a foundation of IGT’s product strategy. Our experience gives us the ability to design and deliver exciting, immersive games. Great content creates a superior, entertaining experience for players, which results in higher revenues for operators. IGT’s online and mobile games portfolio is continually expanding, and includes a mix of well-known consumer brands and IGT’s land-based, top performing casino games. Contact: Tony Plaskow Director of Sales

If you require any further information, please contact:

T: +44 (0)20 7494 8750 E: interactive@igt.com www.igt.com

Tim Henderson E: tim@bluechipgames.com www.bluechipgames.com

IGT Fourth Floor 30 Eastbourne Terrace London W2 6LA UK

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Marketplace 2011/12 | 115

23 rd NO VE MBER 2011

3 0 C r o w n p l a c e , L o n d o n, E C 2 A 4 E S

fraud protection

118 || Marketplace Marketplace 2011/12 11

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Fraud Protection

Besedo

When moving your company online you embrace great opportunities but also expose yourself to risks with fraudsters, phishing and forgery. These crimes include stolen credit cards, money laundering, underage user access, copyright violations and spam. To avoid this undesired behavior you need to know how to prevent what can be prevented and know how to act if the damage is done. By doing investigative tracking of payments, user verifications, chargeback handling to mention a few services, Besedo help our clients to build responsible brands and protect their users. Contact: Besedo The Emporium Level 3 St Louis Street Msida MSD 1421 Malta T: Malta: +356 2778 0250 T: Sweden: +46 8 522 371 00 E: besedosales@besedo.com www.besedo.com

Neovia

With NEOVIA Financial acquiring Optimal Payments, two great companies have become one industry leading alternative payments provider. We do more than just payment processing—we help gambling sites accept online payments with confidence. In an industry susceptible to high fraud rates, we’ve developed a broad range of services and solutions to help merchants meet regulatory requirements and detect and prevent financial crime threats.

iovation

iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. 2,000 fraud managers around the globe leverage iovation’s database to determine the level of risk associated with any online transaction. Leading gambling companies make real-time queries to iovation’s knowledge base of 600 million devices from every country in the world. Every day, iovation protects more than 8 million transactions and stops over 150,000 fraud attempts. Contact: T: 503-224-6010 F: 503-224-1581 E: info@iovation.com www.iovation.com

Protect your payments • 100% indemnification on eWallet transactions • Identity and verification • PCI DSS compliant payment processing • 3-D Secure™ for card processing • Custom BIN and IP blocking • Real-time payment authorisation • 24/7 Fraud Detection Team • Device profiling Contact: T: +44 (0) 1223 55 4010 E: sales@optimalpayments.com www.optimalpayments.com

Payment Solutions

Wirecard is one of the leading providers of electronic payment and risk management solutions. Worldwide, Wirecard supports over 9,000 companies from many and various industry segments in automating their payment processes and minimizing cases of default. Wirecard’s service portfolio includes a range of local and global payment methods from card processing, direct debit and risk management solutions. Contact: Wirecard Payment Solutions LTD. 1st Floor Ulysses House Foley Street, Dublin 1, Ireland T: +35 318 765 800 F: +35 318 765 850 E: sales-team@wirecard.com www.wirecard-solutions.com

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Marketplace 2011/12 | 119

Fraud Protection

Payment Network

Fraud Protection

VASCO Data Security

DIRECTebanking.com, Payment Network’s online money transfer system, offers international and independent real-time deposits.

SENACTIVE protects your online platform against fraudulent activities – based on real-time BI analysis of customer’s behaviour.

VASCO Data Security is a world leader in Strong Authentication and e-Signature solutions, specializing in online accounts, identities, and transactions. A global software company, VASCO serves a customer base of almost 9,500 companies in over 100 countries, including approximately 1,400 international financial institutions. VASCO brings banking level security to 50 different vertical applications, such as healthcare, e-gaming, automotive, human resources, education, administration, e-government, legal, manufacturing, and many more.

DIRECTebanking.com The answer to chargebacks, fraud and high fees * Meets the high standards of online banking * 10k+ merchants * Used by millions of customers * Get access to 77 million online banking account holders * No registration for users Improves your conversion rates * No aggregation, no retentions tying up your liquidity * Only authorizes transfers, when they are covered by sufficient funds * Competitive fees - Save up to 60% off processing costs * Available in the UK, Germany, Austria, Switzerland and Belgium * Banking services available through sofort-bank.com * Straight forward integration DIRECTebanking.com sofortüberweisung.de Contact: Payment Network AG Fussbergstr 1 82131 Gauting Germany T: +49 151 5712 7465 E: iGaming@payment-network.com www.DIRECTebanking.com

120 | Marketplace 2011/12

Our comprehensive security solution specializes in the early detection of irregular patterns and automatically triggered counter measures – without the need of user identification or IPSecurity analysis. This enables transactions to be checked against fraud patterns while being processed – long before any payment is released. To stop the thief before he has the chance to steal – real-time solutions are the rapidly-approaching future of business intelligence research. SENACTIVE – elected by Gartner Inc. to a “Cool Vendor 2008” Contact: T: +43 1 890 15 85 E: InTime@senactive.com www.senactive.com

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VASCO is proud to state that six of the most popular internet gaming and betting companies already rely on our strong user authentication solutions to secure their gamers’ accounts. Our authentication solutions provide your customers with easy-to-use security measures to prevent identity theft, phishing attacks and other fraudulent activities. The VASCO solution is completely integrated with your online application(s) and highly scalable. It also offers a wealth of client device options, from customizable hardware authenticators to branded software and mobile solutions. Contact: E: info-europe@vasco.com www.vasco.com

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Hosting category sponsor

E-Commerce Park is the preferred location for setting up your e-business. A new completed Network Operation Center, Internet Data Center and office facilities offer a total solution in a secure and state-of-the-art environment. Co-locating your entire Web site and solution in the E-Commerce Park data center gives you unsurpassed capability. Businesses that require the flexibility and control of owning and operating their own servers can rely on the secure environment provided by E-Commerce Park Co-located Server Solutions. Running your Web site and applications on your own servers gives you wideranging, customized control while also obtaining the protection and redundancy of the E-Commerce Park network environment.

Contact E-Commerce Park N.V. E-Zone Vredenberg, Curaรงao - Netherlands Antilles Tel: +599-9-4338808 Fax: +599-9-4338809 Email: info@e-commercepark.com www.e-commercepark.com

122 | Marketplace 11 2011/12

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Marketplace 11/12 | 123

Hosting

e-commerce park E-Commerce Park (ECP) is located on the island of Curaçao, Netherlands Antilles in the Government appointed “E-Zone Vredenberg”. This means that qualified ECP customers only have to pay 2% annual profit taxes, no import duties and no sale tax! Curaçao is located outside of the Hurricane Belt and is a licensed environment and an ideal location for targeting the Latin American gaming market. With a four hundred year history of being a trading post for the Americas and the availability of a range of state-of-the-art financial and telecommunication infrastructures and services, Curaçao offers the environment needed to operate global e-commerce businesses. This distinguishes Curaçao from its (regional) competitors and makes the island unique from geographic location as well as the in providing an ideal environment for the interactive gaming community. E-Commerce Park (founded in 2001) is the only state-of-the-art Tier III data center in the region. With the recently opened new data centers IDC-2 and IDC-3, the current capacity is well over 200 cabinets. The facility is carrier neutral and multi-homed, guaranteeing the collocated clients a variety of access and better warranties and SLA’s. The on-site 24 Network Operation Center technicians are trained to be the eyes and ears for management of your infrastructure and are available 24 hours a day, 7 days a week. With their opening of the IDC2 and IDC3 in early 2009, E-Commerce Park introduced the Tele Hotel to the local telecom providers. This proved to be a very much needed service and all licensed telecom providers now have a POP at the facility,

124 | Marketplace 2011/12

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bringing in their own outside fabric to allow interconnection between the various networks and clients, including the Caribbean Internet Exchange (www.car-ix.net). Paul Scott, President, Columbus Networks states: “We are extremely pleased with our choice of ECP to host our subsea landing terminal. During our 2006 research to determine the optimal location to land our planned new subsea cable from Trinidad, we explored a number of options and various islands. However, the decision was clear; ECP was the most qualified facility to ensure us physical security, carrier class back up and support systems, and high quality on-site technical support staff that are capable of addressing all our needs”. Since our Trinidad link became operational in the summer of 2007, we have not experienced a single problem or operational issue at ECP.” Kurt Schrauwen from Microgaming is quoted saying: “We moved some of our equipment into Ecommerce Park’s NOC when they went live and have been extremely impressed by the resilience of the site and general uptime.”…. and….. “One of the reasons for choosing Ecommerce Park was the 21st century setup

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Hosting

and design which definitely puts them a cut above the rest; they will compete with any hosting facility in the world.” E-Commerce Park was recently (January 2010) granted a hosting certificate, issued under section 7 of the Alderney eGambling Ordinance 2009. This qualifies E-Commerce Park as “approved premises” for the AGCC eGambling licensees. More and more companies are depending on digital information and reliability. Business Continuity and Disaster Recovery being one of the special needs and requirements. To further accommodate these clients, E-Commerce Park has on-site office space and will have a Business Continuity Center available in the summer of 2010. Robert Vermeulen, CEO of E-Commerce Park explains: “our local as well as regional clients need to have a fail-over site in case some of their infrastructure becomes temporary unavailable. Instead of leasing office space with the intent never to use, E-Commerce Park offers: ●● Class A office space directly adjacent to high availability data center ●● One-hop access to multiple Tier-1 network backbones

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●● Professional Office Space, including cubicles,

conference room, copier, printers and kitchen included in base service ●● Optional “a la care” services including phone, desktop PC’s, and office network Whether you are looking for a favorable tax-regime for your on-line business, are seeking access to the Latin American or pan-caribbean market or in need of a secure and reliable Disaster Recovery site, E-Commerce Park is one of the logical places to look at. We strive for providing the best support possible, guarantee a 99.99% uptime of our network and we are reachable for your questions or problems 365 days a year day and night.

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Contact: E-Commerce Park N.V. E-Zone Vredenburg. Curaçao Netherlands Antilles T: +599-4338808 F: +599-4338809 E: info@e-commercepark.com www.e-commercepark.com

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Hosting

E-Commerce Park is the preferred location for setting up your e-business. A new completed Network Operation Center, Internet Data Center and ofﬁce facilities offer a total solution in a secure and state-of-the-art environment. Co-locating your entire Web site and solution in the E-Commerce Park data center gives you unsurpassed capability. Businesses that require the ﬂexibility and control of owning and operating their own servers can rely on the secure environment provided by E-Commerce Park Co-located Server Solutions. Running your Web site and applications on your own servers gives you wideranging, customized control while also obtaining the protection and redundancy of the E-Commerce Park network environment. Contact:

Hosting

reliable innovation

Continent 8 Technologies provides world class state-of-the-art co-location, networking, cyber-security and managed services to the online gaming industry. Continent 8's Global Private Network links its facilities around the world which include Isle of Man, Gibraltar, Montreal, Malta and Singapore. Continent 8 is the market leader servicing the eGaming industry.

Contact: e. sales@continent8.com continent8.com t. +44 (0) 1624 678 888 f. +44 (0) 1624 679 888

Curaçao eGaming - Ezone CoLocation & Hosting Unique ezone co-location center attracts established online companies Our ezone co-location center is uniquely located at the Government International Telecom. We provide our clients with one-of-a-kind direct ‘back to back’ mission critical Fiber-Optic connectivity to the International Telecom edge network. Our unique ezone location and over a decade of experience completely set us apart from other regulated Jurisdictions. Turnkey Curaçao-eGaming Hosting beneﬁts •Ezone Co-location Services at the Dutch Antilles Government International Telecom •Carrier-grade facilities •24/7 Mission Critical Support •Premium burtsable bandwidth •Security guards, 24/7 surveillance •Multiple Tier 1 telecom providers •Onsite International Fiberoptic connectivity •Outside of the so-called Caribbean hurricane belt •Reseller of all major brands of hardware •Special programs for Software and Network providers • All-Inclusive packages available Contact:

E-Commerce Park N.V. E-Zone Vredenberg, Curaçao Netherlands Antilles T: +599-9-4338808 F: +599-9-4338809 E: info@e-commercepark.com www.e-commercepark.com

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Curaçao eGaming PO Box 4633 Pletterijweg Oost 1 Ara Hilltop Building Suite A-4 Curacao Netherlands Antilles T: +599-9-465-1134 E: info@curacao-egaming.com www.curacao-egaming.com

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eGamingâ&#x20AC;&#x2122;s multi-jurisdictional hosting solution reliable innovation

continent8.com

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Global Data Center anD ColoCation ProviDer Equinix provides high performance, state-of-the-art data centers around the world containing dynamic ecosystems including online gaming and the broadest choice of networks, content and data providers. • Operating in 35 strategic markets across North America, Europe and Asia-Pacific • Neutral interconnection with more than 625 network providers • 6 million ft² of space and growing – colocation, cages or private suites • Dynamic ecosystems with 3900+ customers • 24/7/365 M&E support and security • More than 99.9999% site uptime reliability record in 2010

Contact Equinix

Email: igaming@eu.equinix.com Phone: +44 (0)845 373 2900 Fax: +44 (0)845 373 2975 www.equinix.com (Please quote reference “iGaming”)

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directly to over 70 countries. It means your business has access to Internet and datacentre services directly connected to one of the fastest, most reliable and most extensive IP Global Carrier Services networks in the world. worldclass@cwguernsey.com

We will help you harness www.cwguernsey.com the opportunities provided by world-class telecommunications in an offshore location. Internet services in Guernsey are resiliently connected to the Cable & Wireless global internet backbone.This delivers connectivity directly to over 70 countries.It means your business has access to Internet and datacentre services directly connected to one of the fastest, most reliable and most extensive IP networks in the world. E: worldclass@cwguernsey.com www.cwguernsey.com

Interxion

Interxion is a leading provider of carrier-neutral colocation data centre services in Europe, serving over 1,100 customers through 28 data centres in 11 European countries. It houses the network infrastructure gateway to Europe’s iGaming population delivering direct (in house) access to all necessary distribution networks, including ISPs, Internet Exchanges and CDNs. Its sites act as true Content Hubs and represent the ideal environment for the housing of iGaming platforms, allowing iGaming publishers to increase customer retention, optimise performance and deliver the ultimate iGaming experience to the end user. Contact: E: content@interxion.com T: +44 20 7375 7000 www.interxion.com/Services/content/

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Curaçao is one of the oldest and Most politically stable providers of turnkey eGaming services. The Tax Free Hosting Center is located on secured government grounds. Curaçao offers only one License type which covers operators and software providers. Turnkey Curaçao benefits:

• Over a decade experience as a Licensed Jurisdiction • One License covers games of chance, skill and sports betting c • Add new games without long delays • Issuance of primary or backup eGaming Licenses • Special programs for Software and Network providers • Compliant with OECD and European Union standards • 2% cap on Net Profits tax • 0% tax on Gross Bets • Zero VAT • Unrestricted dividend withdrawal • 5 fiber optic cable systems provided at government data center • Fast company formation and Trust Services • All-Inclusive License packages available • Annual costs of regulatory A compliance lowest of any jurisdiction

Curaçao eGaming PO Box 4633 Pletterijweg Oost 1 Ara Hilltop Building Suite A-4 Curacao, Netherlands Antilles Tel. +599-9-465-1134 Fax +599-9-465-1136 www.curacao-egaming.com info@curacao-egaming.com

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Foreshore

e-Management

Jersey Telecom

e-Gaming Corporate Solutions

Foreshore is an enterprise class datacentre situated in Jersey, Channel Islands. Its world-class facilities are utilised by ecommerce and financial services companies around the globe for resilient hosting and disaster recovery services. Built to service the specialist requirements of the egaming industry, Foreshore is not dependent on any single telco, carrier or ISP and offers 100% Service Levels on network and power connectivity. Services are delivered over dual sites for resilience and Foreshore’s in-house network operations team is available 24x365 to ensure prompt alerting, notification and response. Foreshore is certified as a Level One PCI DSS Service Provider, the highest level attainable for datacentres and is also ISO 27001 certified, so customers can be assured that their confidential data is protected at all times. Contact us now and make Foreshore your trusted hosting partner. Contact: T: +44 1534 752 300 E: enquiries@foreshore.net Twitter: @foreshore www.foreshore.net

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e-Management also provides Co-Location Solutions in multiple jurisdictions. e-Management is a dedicated business division of HBM Group (est. 1991), with offices in reputable regulated Online Gaming Jurisdictions worldwide. e-Management is a leading specialized turnkey provider of Business Support & Corporate Services to the Online Gaming Industry. As a professional, client oriented service provider of fiduciary services, we focus on establishing and managing internationally engaged e-Gaming Companies based out of Curaçao and Malta. With more than a decade of experience in assisting major software providers and operators with their corporate and licensing requirements in both Curacao and Malta, e-Management/ HBM Group was amongst the first Corporate Services Providers in 1997 to enter the Online Gaming Industry. e-Management offers innovative services by assisting all e-Gaming (related) businesses to efficiently and effectively structure their enterprise in an ever changing and challenging business environment without borders. Contact: Curaçao - Dutch Caribbean T: +5999 734-1100 E: curaçao@ emanagement-group.com Malta-EU T: +356 2132-EMAN [2132 3626] E. malta@ emanagement-group.com www.emanagement-group.com

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Wave Telecom

Wave Telecom operates secure, purpose-built Data Centres in Guernsey, Channel Islands. As a fully licensed telecoms, hosting and ISP operator we provide a range of co-lo, network and hosting services. Our Data Centre facilities offer 24/7/365 services for a diverse customer market, from single-server housing to multiple racks. For further information please visit www. wavetelecom.com/egaming Contact: Bryan Turney Business Development Manager T: +44 1481 818118 E: bryan.turney@ wavetelecom.com

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Equinix – Global nEtwork nEutral Data CEntEr ProviDEr

• 92+ Data Centers worldwide • 6 million ft2 of space and growing - colocation, cages or private suites • High density cabinets

• 35 strategic markets across North America, Europe and Asia-Pacific • Neutral interconnection with more than 625 network providers

• 24/7/365 M&E support and security • More than 99.9999% site uptime reliability record in 2010

Contact Equinix Email: igaming@eu.equinix.com Phone: +44 (0)845 373 2900 Fax: +44 (0)845 373 2975 www.equinix.com (Please quote reference “iGaming”)

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Malta Technology Services

Ever since, Malta Technology Services Limited has enjoyed a continuous growth which now places it amongst the leading online gaming service providers in Europe. Our services in detail: Hosting, Co-Location, Rent and Sale of Hardware, Managed Services, Virtual Private Networks, Backup Solutions / Disaster Recovery, Cloud Servers / Cloud Storage, DDoS Protection in data centres in 7 European countries: Malta, United Kingdom, Austria, Germany, Spain, France, Isle of Man Contact: Jochen Biewer E: jochen@mtsl.com.mt Meet us at the 25th to the 26th of May in Dublin call 00491716231818

Vodafone Malta

Vodafone Malta is proud to be the local provider of choice for high-speed bandwidth, co-location services and international private leased lines. With its very own submarine cable and a high capacity link on another 3rd party subsea cable, Vodafone provides a resilient connection to mainland Europe where multiple international carriers route all traffic to anywhere around the world. Contact: T: +356 92 111 401 / 332 E: ipsales.mt@vodafone.com vodafone.com.mt/bandwidth

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WORLD CLASS HOSTING SOLUTIONS Take the gamble out of iGaming - host in the Isle of Man • • • • • •

State-of-the-art Datacentre 100% Uptime SLA 5Gbps Connectivity DDoS mitigation 24/7 Support & Security Registered DR Provider

SIS Ltd. is a joint venture between Siemens Italy and Midi plc, and is an authorized Telecommunications provider in Malta. It operates two modern data centres interlinked with fibre, offering colocation and server hosting services. SIS also offers VoIP telephony services, IP PBX solutions, video and audio conferencing services as well as internet service to businesses all over Malta. Contact: Solutions & Infrastructure Services Ltd. North Shore, Manoel Island, Gzira GZR3016, Malta

+44 1624 829000 www.netcetera.im

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Mr. Edward Cauchi T: +356 2060 2060 F: +356 2060 2061 E: sales@sis.com.mt www.sis.com.mt

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Alert Communications Ltd

Alert Communications Ltd is an eBusiness one-stopshop for gaming operators relocating to Malta. Our Data Centre provides dedicated servers and co-location services, while our team of designers, developers and search engine optimisers can help you with web design, software development and search engine optimisation. The Alert Data Centre is a state-of-the-art facility with world-class network and support services. The Data Centre includes environmental control, backup power supplies, redundant data communications connections and high security. Our inhouse engineers are available 24/7, which coupled with our free Monitoring Service, ensures that clients have full peace of mind. Alert also operates a PCI-DSS certified ePayment Gateway which is connected to the 2 local acquiring banks (HSBC and Bank of Valletta). Contact: T: (356) 2060 1234 E: info@alert.com.mt www.alert.com.mt Alert Communications – We mean eBusiness!

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