Annissa Imanina Graphic Standard Manual

MANUAL ILLUSTRATOR

BRAND IDENTITY

printed in Indonesia.

©2014 ANNISSA IMANINA’S

what’s in the book?

1. INTRODUCTION

TABLE OF

CONTENTS

This user guide manual contains the important stuffs to be carefully considered while using the logo of the illustrator/graphic designer Annissa Imanina.

FOREWORDS

7

PHILOSOPHY

8

2. USAGES

3. APPLICATIONS

COLORS

12

SIZES

13

DISORTION

14

TOOLS

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annissa imanina

brand identity november 2014

manual illustrator

annissa imanina

manual illustrator

biography

brand identity november 2014

ANNISSA Annissa Imanina was born on January 25th 1993, in Jakarta. Her horoscope is aquarius, described as a playful being who likes to express herself freely. She is described as a bright and transparent person by her friends. Growing up watching a lot of anime and fantasy movies, she dreams of becoming a manual watercolor illustrator who creates children books. One of her inspiraiton is dallas clayton, a popular children book illustrator, and her favorite movie is Lord of the Ring.

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introd uctio n/

FOREWORDS This Graphic Standard Manual contains all the guidelines and informations regarding the usage of the logo that has been made to brand the illustrator-graphic designer Annissa Imanina for her brands and artworks.

The purpose of this guideline is to maintain the uniformity of the logo. It contains the description of the logo itself, the meaning behind it, the chosen colors, sizes, selected objects that the logo contains, the application of the logo and other aspects regarding the usage of this logo.

All further usage of the logo is hoped to be up to the standard written in this graphic standard manual.

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brand identity november 2014

annissa imanina

manual illustrator

PHILOSOPHY To represent the illustrator-graphic designer Annissa Imanina, the attempt was to create a logo that contains her most interests, skills and hobbies, represents her personalities, as well as appealing viewers to her brand.

The chosen initial was AI, it stands for Annissa Imanina. I think it’s such a strong initial to brand her name as a graphic designer that focuses on illustrations. She wants to be known as an illustrator, one that mostly uses watercolor/manual method instead of digital ones, in her works. The chosen object to be seen in her logo is brush. The reason behind it is because she is best at making watercolor artworks.

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annissa imanina

manual illustrator

FINAl LOGO This is the finalized black and white version of the logo and the one that’s placed on watercolor background & has the title of the artist added in it.

The watercolor background has some varieties of selections, other similar possible patterns used are displayed along.

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9

development

annissa imanina

manual illustrator

STROKES

Here are described the deatils of the development of the strokes, the brush, and the other typefaces that were initially chosen.

brand identity november 2014

annissa imanina

manual illustrator

application technique

brand identity november 2014

rules& regula tion/

USAGES The usage of the logo as her brand is described as follows. The rules of using the logo are created so that users won’t violate the rules during the usage of the logo that can result wrong delivery of message to the audiences of the logo.

The element chosen for the manual illustrator Annissa Imanina was brush. The chosen initials are A and I, and the I in the initial was replaced with the element brush. The thickness and thinness of the strokes in the A, is developed along the progress. The thinner strokes that can symbolizes the keyword ‘playful’ is shown in the latest logo that’s used as the final logo. It’s not made so bold, since the character of the person is playful, feminim, and the best keywords to describe her are ‘anime’, ‘fantasy’, and ‘playful’.

After the logotype is finalized, procceed to adding some more elements/shapes in the logo.

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annissa imanina

COLORS

manual illustrator

brand identity november 2014

annissa imanina

manual illustrator

SIZES

PANTONE

minimum size for application of the logo & SAFE AREA

the color pallette used during the making

0.37 cm 0.37 cm

If the logo is used smaller than the size of w: 1.42 l: 1.62 cm, the name of the artist won’t be seen clearly. Do not exceed the minimum size while using.

R : 149 C G : 162 M B : 206 Y K

: 42 : 32 :2 :0

PANTONE: 7445EC

R : 196 C G : 180 M B : 217 Y K

: 22 : 28 :0 :0

1.81 cm

x 2 min size

PANTONE: 7437EC 0.25 cm 1.42 cm

colors similar to these are allowed to be used in the logo.

R : 116 C G : 208 M B : 221 Y K

: 50 :0 : 14 :0

PANTONE: 630EC

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R : 151 C G : 219 M B : 170 Y K

: 41 :0 : 44 :0

PANTONE: 353EC

typeface Lifestyle Marker M54

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 13

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DO‘S

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& DONT‘S

DISORTION The instructions of what users are allowed to do, and are not allowed to do.

The rules & regulation of using the logo alone/usage of logo with background.

usage of logotype alone is allowed, as long it has her name on it

usage of any watercolor background is allowed but user should keep the shape and tagline

14

squash the logo

put the black/white logo on any non -watercolor/black and white pattern

stretch the logo

put the black/white logo on plain background

change the size of the typeface and misplace it

change the logo colors

15

brand identity november 2014

annissa imanina

manual illustrator

brand identity november 2014

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manual illustrator

TOOLS

APPLICATION

brandING These are the tools to brand the manual illustrator Annissa Imanina, some of them are created for souvenirs for the created events for her.

The usage of the logo as her brand is described as follows. The rules of using the logo are created so that users won’t violate the rules during the usage of the logo that can result wrong delivery of message to the audiences of the logo.

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EVENTS

a children illustrations exhibition is performed by the manual children illustrator Annissa Imanina.

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2.5 cm

5 cm

STATIONARIES 5 cm

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Annissa Imanina’s name card & name card box.

stationary set.

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wooden watch with AI logo embossed on it. illustration guide book by Annissa Imanina, available in two volumes.

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vinyl

The vinyls made below are created for Annissa Imanina, as souvenirs/merchandise, containing songs of her artworks.

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brand identity november 2014

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bibliography

0.1

photography

www.behance.net www.pinterest.com

0.2

www.tumblr.com

references

https://www.behance.net/gallery/12386669/Azhim-Firdaus https://www.behance.net/gallery/14403325/Rumah-SakitCipto-Mangunkusumo https://www.behance.net/gallery/14527579/Rumah-SakitCipto-Mangunkusumo https://www.behance.net/gallery/7910821/Glykos-IncGraphic-Standard-Manual

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