2022
www.visitdevon.co.uk
MISSION, VISION, AND GOALS The organisation is a leader in tourism and works with other organisations and stakeholders to collaboratively support the industry. Visit Devon is a key organisation for the tourism and hospitality sector working with decision-makers and stakeholders in the area and beyond, promoting the industry in general and working to improve the region's services and infrastructure. We aim to promote tourism businesses across the region both online and offline to the benefit of all parties and visitors alike.
Our goal is to continually improve and maintain a leading industry website offering superb marketing opportunities for tourism businesses with multiple opportunities and to continue to grow social media platforms to influence sales in the region. We promote the region to our domestic and international leisure and business markets for the benefit of the industry across Devon. We influence our visitors to experience our unique region and grow Devon to be the foremost region for tourism across the South West.
ABOUT US :
Visit Devon is the official Destination Management Organisation for Devon, recognised by Visit England, Visit Britain, Devon County Council and the Heart of the South West LEP. As a CIC (Community Interest Company) we operate as a non-profit making organisation and re-invest all revenues back into promoting Devon. Visit Devon was launched in its current format in November 2016. The organisation has grown significantly and at the end of 2021 had over 550 members, over 5 million page views on visitdevon.co.uk along with 121,000 followers on social media and a consumer database of over 10,000.
MEMBERSHIP
1 PROMOTE YOUR BUSINESS Use one of our packages to promote your business to our 1.5 million users each year.
benefits
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3
WORKING TOGETHER
ADVICE & SUPPORT
We work in collaboration with other destinations and organisations as well as Visit England and the LEP.
The team offer support and guidance on a range of topics. Talk to us today to see how we can help.
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BUSINESS TRAINING
IMAGE LIBRARY
PRESS & PR
Utilise one of our NEW training and business support options to help your business to grow and develop.
Make the most of our bank of over 500 images and video for use on your website and social media.
Get involved in our familiarisation trips and press visits by becoming a member of Visit Devon.
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7 SOCIAL MEDIA With over 121,000 followers the Visit Devon social profile are the place to promote your business.
8 E MARKETING With over 10,000 consumers registered to receive monthly e-newsletters from Visit Devon, don't miss out.
www.visitdevon.co.uk
9 NETWORKING EVENTS Post Covid Visit Devon will be planning on running a number of networking events to communicate to members.
www.visitdevon.co.uk
MARKETING CAMPAIGNS AND SHOWS FOR 2022/23 Faces of Devon campaign - all audiences - Jan March 2022 Hop on Hop Off - explore Devon by train - young couples /empty nesters- Feb - March 2022 Eat out locally - local Devon residents - Spring 2022 Hotels, fine dining and spas - targeting the South East - empty nester audience - May 2022 Enjoy Devon this Summer - targeting a 3 hour drive time - family audience - June 2022 Accessible Devon - September 2022 Spring Campaign - all audiences within a 3-hour drive time - Jan - Feb 2023 Trade and consumer shows Excursions 22 - travel trade show March 2022 Visit Britain International Business Exchange October 2022 Camping & Caravanning Show - NEC - Feb 2022 and 2023 ITB - Travel Trade - International - Spring 2023
www.visitdevon.co.uk
TRAINING AND BUSINESS SUPPORT - AVAILABLE TO MEMBERS COSMIC, an award-winning digital skills training company based in Devon, is working in partnership with Visit Devon to provide its members access to a series of interactive digital workshops, covering a wide variety of essential digital topics. These workshops are being delivered as part of the Digital Advantage Devon Project, which is fully funded by Devon County Council and completely free. Members digital specialist support Use 2022 as your time to improve your digital marketing and technology skills. Cosmic are offering Visit Devon members, free one-to-one specialist support from our friendly digital experts to help you review your digital marketing and technology needs to help you make improvements to your website, social media, paid advertising or your technology set up. This project is supported by Devon County Council as part of the Digital Advantage Devon programme. To book an appointment at a time to suit you, email planning@cosmic.org.uk and mention Visit Devon Members digital skills Workshops Improve your digital skills and attend a series of workshops in 2022. Do you want to know more about paid advertising, TikTok or Instagram? Would you like to know how to use Microsoft 365 more effectively for the business? Come along to a series of workshops especially for Visit Devon Members planned for early 2022. Our digital experts will guide you through ways to improve your SEO, selling online and save money using the technologies you already have. We will announce dates and times in the new year, so watch this space! For more information email us at planning@cosmic.org.uk This project is supported by Devon County Council as part of the Digital Advantage Devon programme.
www.visitdevon.co.uk
TRAINING AND BUSINESS SUPPORT - AVAILABLE TO MEMBERS CONT. Successful Google Search Ads for Small Businesses Tuesday 5 th April – 1:00pm-4:00pm
Understanding Search Engine Optimisation Tuesday 12 th April – 1:00pm-4:00pm
In this workshop we build on the knowledge you have acquired through the introduction into online advertising and deep dive into the most popular advertising platform to date, Google Ads. This workshop is for anyone that is ready to start advertising using Google search and would like to learn the foundations of setting up a successful Google Ads campaign.
During this workshop, our specialist Digital Trainer will show you the tools you can use to review how your website is currently performing and establish areas where you can improve – with the end goal of boosting organic traffic and increasing sales.
Instagram Next Steps Tuesday 25 th April – 1:00pm4:00pm This workshop digs deeper into Instagram. We will explore how to create a social media content strategy and ways to engage with your followers. We will look at Stories and Reels, how to create them and when to use them as well as delving into Linktree. Understanding how to make your photos and videos stand out, with tips on how to create them, and edit them as well as looking at what's trending content.
Microsoft 365 Overview – Everything you didn’t know you could do with M365 Thursday 28 th April – 1:00pm4:00pm When Microsoft 365 is mentioned, many people think of Word, Excel, PowerPoint and Outlook, but did you know that a wealth of other powerful tools and features are included? Each one designed to make your life easier and more productive. This workshop will guide you through the tools that you have at your fingertips and demonstrate the power of productivity available within the Microsoft 365 ecosystem.
To book onto any of the above courses, contact Bridget on 01626 798944
www.visitdevon.co.uk
BE BOOKABLE ONLINE WITH OUR DIRECT INTEGRATIONS As our prospective visitor's lives are getting busier and their time is getting shorter, the need to enable them to book your accommodation at any time of day or night becomes very important. Since the addition of our new 'Book Accommodation' and 'Book Experiences' buttons, visitors to the site have been using these pages to book places to stay and things to do. By integrating your online booking systems with your Visit Devon listings you will be automatically added to these pages and viewed by a higher number of site users who can then book with you directly whilst still staying on the Visit Devon website. The accommodation booking systems that we integrate with are: Booking .com Expedia Hotel Planner Sykes Cottages FreeToBook Eviivo Supercontrol TXGB The booking systems that we integrate with for ticketed attractions and activities are: TXGB Beyonk Contact your account managers today to discuss how you can start taking bookings directly through the Visit Devon website and gain more traffic to your listing.
PACKAGE DETAILS
BRONZE
SILVER
GOLD
PLATINUM
£265 +VAT
£420 +VAT
£685
£1050
5
10
20
20
3rd
2nd
1st
1st
5
10
15
20
£105 + VAT
£105 + VAT
£105 + VAT
£200 + VAT
£200 + VAT
+VAT
+VAT
Name, address and telephone number Website address and link and email address Gradings Facilities and description of the business Opening times Number of pictures Location map and directions Priority in search results Download images from the Image Library Appearing in the attractions/activities section on your town page Promotion of special offers Social media feed appears on the page Appearing in the what's near by section Receive shares and tags on the Visit Devon social media platforms TripAdvisor integrations: your last 5 reviews YouTube integration Add your own downloads: menus, vouchers etc. Appear in the highlights section on category pages Additional tailored pages in other sections, e.g : experiences, weddings etc. Appear in the highlights section on sub-category pages : hotels, things to do, shopping Appearances in monthly consumer newletters A display advert on a category page Appear in the highlights section on the home page Submit press releases and guest blogs
www.visitdevon.co.uk
WEBSITE STATS 2021 5,086,387 2,370,844 1,599,579
Page views Sessions Users
An increase of 83% on 2020 and continuing to grow.
20%
15%
10%
International users 2021 4.9%
5%
65 + Ag ed
55 Ag ed
45
-
64
54
44 Ag ed
35 Ag ed
25 Ag ed
Ag ed
18
-
24
34
0%
58% are viewing Visit Devon on mobile devices UK users 2021 95.1%
81.5% find us via organic searches 777,387 or 32.8% of sessions from returning users
www.visitdevon.co.uk
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OUR SOCIAL MEDIA ENGAGEMENT 2021 50,000
In 2021 our social media platforms including Facebook, Twitter and Instagram achieved:
40,000
30,000
20,000
12,606,758 Reach
10,000
368,952 Engagement
0
121,409 Followers Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
PREMIUM PROMOTION OPTIONS Home page banners only 2 available each month Home page tile adverts only 3 available each month
£210 + VAT per month £158 + VAT per month
Home page display adverts footer adverts which appear across the site, only 5 available
£105 + VAT per month
Main category page display adverts appearing on accommodation, things to do, food & drink etc.
£105 + VAT per month
Sub category page display adverts on hotels, theme parks, restaurants etc.
£1050 + VAT
£80 + VAT per month
We have been advertising with Visit Devon for several years, and always found the team very friendly, approachable, and extremely knowledgeable, along with achieving great results. During the pandemic the support we have received has been invaluable to a small independent business. A great DMO to work with. Sally Maynard - Alpine Park
www.visitdevon.co.uk
VISIT DEVON GUIDE 2023 Devon's official printed tourism guide is a fantastic opportunity for any business in Devon to reach a huge target audience both domestic and international. 45,000 copies of the guide are printed and distributed through a number of specific channels to ensure that the publication achieves maximum exposure for your business. OUT OF COUNTY
EVENTS IN UK
Available to all TICs across the UK
Copies will be given out at events such as the Camping and Caravanning Show
MOTORWAY
INTERNATIONAL
Copies are available in all services on route to Devon
Distributed at international travel trade shows
DEVON PICK-UP
DIGITAL
Businesses in Devon will have copies on display
Downloadable online with direct clickable links in all adverts
Format : A5 - full colour throughout
COSTS AND POSITIONS Premium Positions: Back Page: £995 + VAT Inside front cover: £895 + VAT Available positions: Full Page - 148mm wide x 210mm high portrait - £795 + VAT Half Page - 136mm wide x 96mm high - landscape - £450 + VAT Quarter Page - 66mm wide x 96mm high - portrait - £275 + VAT Eighth Page - 66mm wide x 46.5mm high - landscape - £175 + VAT
Please do not hesitate to contact Bridget if you have any questions or would like to discuss membership with Visit Devon Call: 01626 798944 or Email: Bridget.Mccombe@visitdevon.co.uk