Membership and media pack 2019
www.dorsetfoodanddrink.org
Dorset Food & Drink is a Community Interest Company which works with the food and drink sector in Dorset to promote and celebrate the wealth of wonderful products and amazing places to eat and stay. As a CIC (Community Interest Company) Dorset Food & Drink use all of our profits and assets for the public’s good, this means we reinvest all monies generated back into promoting food and drink in Dorset. As a member of Dorset Food & Drink you are part of a team that are dedicated to promoting fabulous ‘local’ food and drink to consumers and businesses alike. We are now in our 7th year and the organisation has grown significantly since launch. With over 200 members in Dorset from food and drink producers, hotels, restaurants, cafes, farm shops, distributors and pubs we aim to continue to work with you to grow your business and promote the local produce that you serve and sell. Our passion is driven from our beautiful county and the need to let everyone know of the fabulous produce that is made and sold here. Together we can encourage everyone to let their taste buds enjoy a delicious journey into Dorset’s larder and discover why this county is renowned for its vibrant food and drink scene.
For further information or to discuss your membership, please call Dawn: Telephone 07593 014604 or email marketing@dorsetfoodanddrink.org
www.dorsetfoodanddrink.org
What our members say about us: ‘‘Attending the food and drink based events with Dorset Food & Drink has given us prestige to our brand.’ ‘Dorset Food & Drink team have been able to help me with my domestic market push, their help and advice was very well received.’ ‘The Dorset Food & Drink guide is fantastic, we have seen a number of orders that have been generated from the guide. It enables us to get our brand out to the market in places that we simply could not afford to do directly.’ “ We love the access to the events through our membership with Dorset Food & Drink, these are really valuable to us.’ ‘As a hotel, we have enjoyed the chance to network with local producers and discuss how we can add these products to our menu. Buying locally sourced products is a big thing for us, reducing the mileage of food and drink will have an effect on us all!’ ‘The team at Dorset Food & Drink are always enthusiastic and eager to help. The website is great and we show the Dorset Food & Drink logo on our website with a link to their website.’
For further information or to discuss your membership, please call Dawn: Telephone 07593 014604 or email marketing@dorsetfoodanddrink.org
www.dorsetfoodanddrink.org
Statistics for 2018 105,877 page views 44,427 sessions 2.38 pages per session 72.94% of visitors are from the UK 24.23% of visitors are from overseas 1st London 2nd Bournemouth 3rd Dorchester 4th Poole 5th Weymouth 12.8% returning visitors
User demographics : 61.4% male 38.6% female Aged 45 – 54: 21.35% Aged 55 – 64: 20.45% Aged 65+: 19.20% Aged 25 – 34: 18.57% Aged 35 – 44: 17.06% Aged 18 – 24: 3.36% 42% of users view on a mobile device Social media : Facebook likes 3,555 Twitter followers 21,600 Instagram likes 2,204
2019/20 Targets 250,000 page views 85,000 sessions Social media : Facebook likes 7,500 Twitter followers 25,000 Instagram likes 10,000
For further information or to discuss your membership, please call Dawn: Telephone 07593 014604 or email marketing@dorsetfoodanddrink.org
www.dorsetfoodanddrink.org
Package Details To be part of the Official Food and Drink Association in Dorset Use the DF&D logo on your own website in association WEBSITE A dedicated page for your business on www.dorsetfoodanddrink.org Direct website address and link Location map Description: text used to promote your business Number of pictures Priority search results Online products displayed in the Dorset shop Special offers: promote your special offers You Tube integration: displaying your own video Add your own downloads: menus, ingredients, vouchers etc. Your social media feed to appear on your page Additional, tailored pages in other categories: highlight other areas of business (e.g. Hotel with restaurant and spa) Category page tile advert Submit your recipes using your products for our recipes page Home page banner advert You are included in the home page carousel
Bronze
EVENTS Receive best rates at trade and consumer food fairs and events Be invited to our ‘meet the buyer’ events Be invited to our ‘meet the producer’ events Be invited to networking events and Business Bites workshops DORSET FOOD & DRINK GUIDE Inclusion in the guide with a lineage advert Inclusion in the guide with a eighth page advert Inclusion in the guide with a quarter page advert Inclusion in the guide with a half page advert Inclusion in the guide with a full page advert COMMUNICATION Inclusion in the B2C newsletter Inclusion in the B2B newsletter Solus B2C newsletter Solus B2B Newsletter Access to trade information Support from our corporate partners and The Dorset Chamber of Trade
Gold
Platinum
£325 + VAT
£500 + VAT
£1250 + VAT
4th
3rd
2nd
1st
4
£50 +VAT
SOCIAL MEDIA Social Media: benefit from our social media sharing on Facebook and Twitter We will tag you in our social media posts enabling you to reach our audience BLOGS Be interviewed to be our guest blogger twice a year Send us your product launches for our blog Be involved in blogs for promotion of Dorset Food and Drink
Silver
£195 + VAT
6
£50 +VAT
8
12
Additional Cost
Additional Cost Additional Cost
Additional Cost Additional Cost Additional Cost
Additional Cost Additional Cost Additional Cost Additional Cost
Twice
3 times
4 times
5 times
Twice
3 times
4 times
5 times
Additional Cost Additional Cost Additional Cost Additional Cost Additional Cost Additional Cost
Dorset Food & drink Events Consumer food & drink fairs and events Dorset Food & Drink organise and support 7 consumer facing events a year that members can attend and showcase their products. These include: Abbotsbury Food Fair - Easter Spring Tide Food Festival - May Christchurch Food Festival - May Church Knowle Food Fayre - July Dorset Food & Arts Festival - August Sturminster Newton Cheese Festival - September Eat Well, Live Well @ Mapperton - September Dorset Food & Drink Christmas Fair - November
Business to business workshops Dorset Food & Drink will invite you to join other members at our workshops. These events will cover a variety of business subjects.
Meet the producer/buyer Dorset Food & Drink will be holding a series of meet the producer events where we invite buyers and the hospitality industry to meet with our Dorset producers to network.
For further information or to discuss your membership, please call Dawn: Telephone 07593 014604 or email marketing@dorsetfoodanddrink.org
www.dorsetfoodanddrink.org
Dorset Food & Drink Guide Dorset Food & Drink’s official guide is an opportunity to promote your business to consumers and businesses alike. All guides are distributed via events as well as a number of specific channels to ensure that the reach of the guide gives you maximum exposure for your business. • 65,000 copies printed each year • A full directory of all Dorset Food & Drink members • Copies can be picked up in many outlets across the county. • Downloadable and viewable online with direct links to all members websites.
Format : A5 – full colour throughout
Premium positions: Back page £650 + VAT Inside front cover £550 + VAT
Available positions: Full page 148mm wide x 210mm high portrait - £450 + VAT
Half page 136mm wide x 96mm high landscape - £275 + VAT
Quarter page 66mm high x 96mm high portrait - £150 + VAT
Eighth page 66mm wide x 46.5mm high landscape - £75 + VAT
25,000 more copies to be printed than last year
For further information or to discuss your membership, please call Dawn: Telephone 07593 014604 or email marketing@dorsetfoodanddrink.org
www.dorsetfoodanddrink.org
Kingston Maurward, Dorchester DT2 8PY Membership : Dawn – Telephone 07593 014604 Email : marketing@dorsetfoodanddrink.org Events : Katharine or Kiera – Tel 01305 228239 or 01305 228217 Email : hello@dorsetfoodanddrink.org Twitter : @dorsetfooddrink Instagram : dorsetfoodanddrink Facebook : /dorsetfoodanddrink