Key Findings & Conclusions • This report presents the findings of a survey undertaken amongst Visit Devon members undertaken during March and April 2022. It was commissioned by the Visit Devon Board and undertaken by The South West Research Company Ltd. during March and April 2022. • The survey was conducted online and Visit Devon were responsible for sharing the link and promoting participation amongst members which was done initially via an E-newsletter sent out on Monday 7 th March 2022 and followed up by several reminders over the period when the survey was live. Key Findings: • 63% of members were accommodation providers. • 38% of the members operating an accommodation businesses were serviced accommodation providers whilst 37% were self catering providers. • 65% of members have belonged to the organisation for more than 3 years. • 23% of members had heard about Visit Devon through its website, 17% through a recommendation and 15% had been contacted by them. • Three quarters of members were aware that Visit Devon is a not-for-profit community interest company. • 83% of members were also members of other local destination marketing organisations. • 73% of members currently follow Visit Devon on their social media platforms. • The vast majority of members (95%) said email was their preferred method of communicating with Visit Devon. • 92% of members’ business comes from the UK/Domestic market. • 43% of members’ business comes from over a 2.5 hours drive time. • Around a quarter of members (23%) have contacted Visit Devon for advice, guidance or support since the start of the Covid-19 pandemic. • 64% of business (who contacted Visit Devon for advice, guidance or support since the start of the Covid-19 pandemic) said the level of service they received was ‘very good’ and a further 29% said it was ‘good’. • The factors which members considered of most importance to the overall success of their business were; the Visit Devon website, Visit Devon running domestic marketing campaigns and Visit Devon social media campaigns. 3 3
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