Tips for 
 Your Local Business
Igor Roitburg
Tip #1 Completely Fill Out Your Profile ✓
Fill out every field – put some thought into it
✓ Add your image or company logo ✓ Use keywords where possible
Tip #2 Set up a Company Page on LinkedIn
✓
Only takes a few seconds
✓
It’s free
✓
Will help give you credibility and connect with others
Tip #3 Get All of Your Employees on LinkedIn ✓
Make sure they list your company as their place of employment
✓ Ask them to follow each other pages to create a strong network for your brand
Tip #4 Join Groups and Participate ✓ Join LinkedIn groups related to your field ✓ Set aside time to communicate and engage with locals in your area ✓ Answer questions, give advice; just be active, but don’t over-promote your business
Tip #5 Make Sure Your Profile is Set to Public ✓ If you want to generate more leads to your business, this is crucial ✓
No one will find your business profile if it is set to “private”
Tip #6 Give and Receive Recommendations ✓ Showcase your talents and abilities when others recommend you ✓
Ask prior contacts to fill out a recommendation form
✓ Return the favor by recommending others as well
Tip #7 Use LinkedIn Events ✓
Create or attend events with this awesome feature
✓
Hosting events is a great way to meet potential customers
✓
Attending events is an effective way to display your areas of expertise
Tip #8 Share Your Content on LinkedIn ✓
Send your LinkedIn followers to your blog
✓
Always make sure the content you’re sharing is your own
✓ As simple as providing a link back to your blog
Tip #9 Ask and Answers Questions ✓ Go to LinkedIn “Answers” section to ask and answer questions ✓ Build credibility, authority status, and trust ✓ Could be potential customers there who need what you have to offer
Tip #10 Be Consistent in Your Efforts ✓
Stay actively involved with your LinkedIn account
✓
Posting once per month is not enough; be persistent and consistent
✓
Always add fresh, unique content
Thank You !