SOMMARIO
Gennaio / Febbraio
2025
4. Editoriale / Editorial
IL VINO DI FRONTE A 3 MESI DI FUOCO? WINE IS GOING TO BE FACING 3 MONTHS OF INTENSE ACTIVITY
10. Ultime dal mondo del vino / Wine News
12. Faccia@Faccia / Face@Face
CODICE DELLA STRADA E CONSUMI, LE IDEE DELLE CANTINE PER EVITARE IL PANICO HIGHWAY CODE AND CONSUMPTION, THE IDEAS OF WINERIES TO AVOID PANIC
14. Appunti di gusto / Tasting Notes
OLTRE 250 ANNI DI MARSALA MORE THAN 250 YEARS OF MARSALA
15. Il Binocolo / Binoculars
NORVEGIA INNAMORATA DEL VINO ITALIANO NORWAY IN LOVE WITH ITALIAN WINE
ZONIN1821: SOSTENIBILITÀ, MADE IN
16. Politica nel vino / Wine Policy
IL VINO DI FRONTE AD UN BIVIO FONDAMENTALE
WINE IS FACING A CRUCIAL CROSSROADS
18. Professione Vino / Wine Profession FIERE: LA PAROLA D’ORDINE È PIANIFICAZIONE, NON IMPROVVISAZIONE FAIRS: THE KEY WORD IS PLANNING, NOT IMPROVISATION
20. New Generation Wine
LE STRADE DEL RILANCIO: MENO SPECULAZIONE SUI PREZZI E NUOVI APPROCCI PRODUTTIVI THE PATHS TO REVITALIZATION: LESS PRICE SPECULATION AND NEW PRODUCTION APPROACHES
24. Social Wine
WINALIST, LA PIATTAFORMA CHE SEMPLIFICA L’ENOTURISMO
WINALIST, THE PLATFORM THAT SIMPLIFIES WINE TOURISM
36. Wine Paris 2025
46. Prowein 2025
54.Vinitaly 2025
67. Pellicole di gusto / Films of taste BOILING POINT: COSA “BOLLE” IN CUCINA? BOILING POINT: WHAT’S “BOILING” IN THE KITCHEN?
COVER STORY
della masterclass “Italian Grapes Reimagined: an Alcohol Free Tasting Experience”, un evento dedicato ai vini dealcolati e ai cocktail zero alcohol.
“Questo evento-prologo si inserisce nel piano di sviluppo della manifestazione e punta a completare gli asset dell’unico brand fieristico di promozione del vino made in Italy”.
VINITALY: THE KEY ROLE OF EXPORT AND THE HIGHLIGHTS OF THE 57TH EDITION
Global wine showcase, a reference for large companies, an opportunity for emerging realities, and NoLo wine innovations
In recent years, wineries have increasingly focused on foreign markets: many generate between 80% and 90% of their turnover outside of Italy, and now a third of the participants at Vinitaly come from abroad. These are mainly professionals interested in purchasing Italian wines. “Our distinguishing feature,” explains Adolfo Rebughini, general manager of Veronafiere, “is that we represent 95% Italian producers. However, we must not forget the importance of the domestic market. For many companies, it is the only significant commercial event for approaching the national market. Our commitment is to support medium-small businesses in their growth, as demonstrated by initiatives such as Micromega Wines and Vinitaly Bio. In this context, Vinitaly plays the role of an incubator for companies looking to expand in the market”. The focus on the foreign market remains strong. “We are primarily followed by major producers already present in international markets, but also by medium-sized companies that seek their first approach to international markets. We provide support for logistics and shipments.
Vinitaly guida l’internazionalizzazione del vino italiano,
analizzando le tendenze di mercato e introducendo novità nel panorama vinicolo
Thanks to our collaboration with ICE, we are also able to connect companies with buyers directly in the market”. Quantifying the turnover generated by participating companies is complex, “as this is confidential information. However, we observe that their presence in international markets leads to tangible growth, and feedback indicates a positive economic return. Furthermore, many companies take advantage of OCM funds to access foreign markets”.
The previews of the event in the various countries where Vinitaly operates also serve to directly promote the fair to international buyers. “We have trade shows structured over time and previews dedicated to the most important markets”. Vinitaly 2025 expands its content with No-Low alcohol (NoLo) wines, officially included in the offering for the 57th edition of the International Wine and Spirits Exhibition, scheduled at Veronafiere from April 6 to 9. The pilot project began in Jeddah, where the trade fair’s top executives announced the initiative during the masterclass “Italian Grapes Reimagined: an Alcohol-Free Tasting Experience,” an event dedicated to dealcoholized wines and zero-alcohol cocktails. “This prologue event is part of the development plan for the exhibition and aims to complete the assets of the only trade fair brand promoting Made-in-Italy wine”.
Vinitaly leads the internationalization of Italian wine, analyzing market trends and introducing innovations in the wine landscape
Adolfo Rebughini
food&beveragenda
A CURA DI GIUSY CAROSELLA
2/25
WINE PARIS & VINEXPO
Porte de Versailles (Parigi), dal 10 al 12 febbraio W WINEPARIS-VINEXPO.COM
ANTEPRIME DI TOSCANA
dal 14 al 21 febbraio W ANTEPRIMETOSCANE.IT
BEER & FOOD ATTRACTION
Rimini Expo Center, dal 16 al 18 febbraio W BEERANDFOODATTRACTION.IT
SLOW WINE FAIR
BolognaFiere, dal 23 al 25 febbraio W SLOWINEFAIR.SLOWFOOD.IT
TIRRENO CT
CarraraFiere (MS), 23 al 26 febbraio 2025 W TIRRENOCT.IT
3/25
ROME WINE EXPO
Grand Hotel Palatino (Roma), dall’8 al 10 marzo W ROMEWINEXPO.COM
SOL²EXPO
Veronafiere (VR), dal 2 al 4 marzo 2025 Veronafiere ospiterà per la prima volta Sol² Expo – Full Olive Experience, nuova manifestazione internazionale dedicata alla filiera oleicola. Dopo 28 edizioni con Vinitaly, Sol² Expo debutta come evento autonomo, con focus su olio extravergine, sottoprodotti, tecnologie, cosmesi e wellness. W SOL2EXPO.COM
OLIO CAPITALE
Trieste Convention Center, dal 14 al 16 marzo W OLIOCAPITALE.IT
PROWEIN
Dusseldorf, dal 16 al 18 marzo W PROWEIN.COM
4/25
SUMMA
Tenuta Alois Lageder (Magrè), 5 e 6 aprile
La Tenuta Alois Lageder ospiterà la 26ª edizione di Summa, evento esclusivo che riunisce oltre 100 viticoltori internazionali, accomunati da valori quali qualità, agricoltura sostenibile e passione per il vino. Nella suggestiva cornice del Casòn Hirschprunn, palazzo rinascimentale del XVII secolo, e del Tòr Löwengang, i partecipanti potranno degustare vini pregiati e interagire direttamente con i produttori, favorendo uno scambio culturale e professionale in un’atmosfera familiare e rilassata.
W SUMMA-AL.EU
VINITALY
VeronaFiere, dal 6 al 9 aprile
W VINITALY.COM
5/25
TUTTOFOOD
Milano, dal 5 all’8 maggio W TUTTOFOOD.IT
PACKAGING PREMIÈRE
MiCo Milano Congressi, dal 13 al 15 maggio W PACKAGINGPREMIERE.IT
Wine Paris & VinExpo – Porte de Versailles (Paris), February 10–12
www.wineparis-vinexpo.com
Anteprime di Toscana – February 14–21 www.anteprimetoscane.it
Beer & Food Attraction – Rimini Expo Center, February 16–18
www.beerandfoodattraction.it
Slow Wine Fair – BolognaFiere, February 23–25 www.slowinefair.slowfood.it
Rome Wine Expo – Grand Hotel Palatino (Rome), March 8–10
www.romewinexpo.com
Tirreno CT – CarraraFiere (MS), February 23–26, 2025 www.tirrenoct.it
Sol²Expo – Veronafiere (VR), March 2–4, 2025
Veronafiere will host the first edition of Sol²Expo – Full Olive Experience, a new international event dedicated to the olive oil industry. After 28 years of being part of Vinitaly, Sol²Expo debuts as an independent event, focusing on extra virgin olive oil, by-products, technology, cosmetics, and wellness.
www.sol2expo.com
Olio Capitale – Trieste Convention Center, March 14–16
www.oliocapitale.it
ProWein – Dusseldorf, March 16–18 www.prowein.com
Summa – Tenuta Alois Lageder (Magrè), April 5–6
The Tenuta Alois Lageder will host the 26th edition of Summa, an exclusive event bringing together over 100 international winemakers who share values such as quality, sustainable agriculture, and passion for wine.
Set in the enchanting surroundings of Casòn Hirschprunn, a 17th-century Renaissance manor, and the Tòr Löwengang, participants will have the opportunity to taste premium wines and engage directly with producers, fostering cultural and professional exchange in a relaxed and welcoming atmosphere.
www.summa-al.eu
Vinitaly – Veronafiere, April 6–9 www.vinitaly.com
TUTTOFOOD- Milano, May 5–8 www.tuttofood.it/
Packaging Première – MiCo Milano Congressi, May 13–15
www.packagingpremiere.it
