Light first. Brother.
Light First.
Light First. Social innovation through lighting.
I want a light that can illuminate the smiles of the people I meet on the street, because that is a light that creates happiness and that spreads around. I want a light that, in the evening, can take back our children and guide their steps toward home. I want a light that warms the evenings at the park with all kids and leaves a trail of games and laughter. I want a light that creates life in our city, giving new nuances to the dark forgotten corners of this city. I want a light that reveals and lets us rediscover the secrets of our history and our culture, illuminating the monuments and buildings that speak about our past. I want a light that gives shape to the buildings, the initiatives, to the dreams of our architects and designers. I want a light that marks a beginning and an end of the streets of our city. Light first. Adolfo.
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Contents.
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Light first. Social innovation through lighting. • Science. • Industry.
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Light first. Every project counts.
• Technology. • Design.
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Light first. Open network.
Light first. Making in Italy.
87 • People for better life. • Hubs and links.
29 References: Application channels. Architectural Art & culture Large areas Places of worship Parks & Gardens Retail Street & Urban Hospitality Offices
81 • The Making. • The i-factor.
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Light first. Vital energy.
75 • Light is human. • Light is environment.
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Light first. Social innovation through lighting.
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Light first. Social innovation through lighting.
Socially engaged. Environmental protection, biological and psychological wellbeing, sustainable economies: since 1959 we have been committed to positive development of life and society through light. We promote responsible use of energy with public organisations, protagonists of architecture, industry and trade, to support cities for a real improvement of social life. We want light to convert public places and working environments into centres of life by integrating it into the surrounding fabric in order to become places where smiles, encounters, looks and handshakes can still have a meaning.
Knowledge-based wellbeing. A new social and individual wellbeing based on vital energy, quality of technologies and know-how. This is why we have committed ourselves to the search for products and solutions, to the increase of the performance of lighting systems. We have created an ideal, yet concrete story with political, territorial and international initiatives that is oriented towards the future, attracting and supporting the most scientifically and ethically advanced positive thrusts of contemporary society.
Is there life on Light? Light generates innovation through mutually integrated technological, industrial and design systems. Breakthrough solutions in our organisation are created by constant dialogue with the international protagonists of projects and ideas, by discussion with best producers of technologies. There’s a great deal of life in light.
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Light first. Social innovation through lighting.
Our Social Advertising. Total innovation is also in the ideas and positions we communicate. We have decided not to talk only to designers, but to the public, to the final user of the advantages of quality light. We have decided to take a position on the main delicate social issues.
With iGuzzini against lighting pollution. In 1993 a series of amazing and eccentric advertisements in terms of product logics was published. Lighting pollution - at that time only familiar to astronomers - became an excuse for reflection on the quality of light and projects. The title “Who stole the Milky Way?�, coupled with provocative images, built evocative situations at the service of a socially useful goal.
Better Light for a Better Life. In order to improve our living environment, we must be aware of the real difference light can make in life quality when designed and used correctly. In 2004 we decided to enhance the value to team work, with Partners for better light, giving space on project sites to architects, lighting designers, customers and iGuzzini technicians, who were a part of the team.
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Light first. Science. The brain factory. It is exciting to work on light with a long term perspective. We are determined to discover new ways and achieve results. We are capable of conjugating verbs in future tense and use words that speak over time, as study and research. We explore the borders of science to create a better light. The know-how on acrylic materials - the origin of the Guzzini Group - and in particular on metallization technologies, has motivated the production of sophisticated optical instruments that have been further improved with the development of molecular processes. We work on the physics of materials to improve the thermal dissipation mechanisms, on nano-technological treatments of finishes to guarantee corrosion resistance, on advanced electronics to increase reliability and efficiency and to control fluxes and chromatic features. Since 1983 the development of specific software (with a programme used to calculate the lighting performance of products) has assisted in the definition of the most efficient use of our lighting fixtures. Smart grid connections, sensors and multilayering are the new areas of development in our scientific research.
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Light first. Science.
Skills for society. The results of our experimentation in the field of photo-biology, namely on the biological effects of exposure to light, have become international guidelines (Which manufacturer in the industry is not talking about bio-dynamic light today? Our research started in 1988). The studies carried out with the Lighting Research Center of Troy were based on the relation between the variation of light features and the circadian rhythm of living beings. In 1992 our studies gave origin to a patent and a biodynamic lighting system used to reproduce the natural variations of daylight in artificial spaces. Not only was the system able to improve life and work quality in enclosed spaces (such as control rooms of petrochemical plants, call centres, etc.), but it also contributed to the rehabilitation activities of patients who had just come out of a coma. Our investigation was urged by a demand for environmental quality, safety, saving, and reduction of lighting pollution. In the mid-Eighties we invented polycarbonate diffusers for public lighting. The unbreakable and transparent material, together with innovative reflectors, led to products specialized in visual comfort and energy saving. The difficulties encountered by astronomers in the difficulties encountered by astronomers in observing the night sky led to these solutions, thus determining our strong commitment against lighting pollution and stray light with the production of fittings able to prevent light dispersion. In 2009 our know-how and the collaboration with ENEL, the largest public authority in Europe for urban lighting, allowed us to use power LEDs, once again using new optics, in one of the first fittings able to reduce energy consumption in urban lighting. “Light and democracy” was the investigation made at the end of the Nineties with Harvard University on a new light for cities. The study led to the first ever prototypes of LED fittings with RGB technology, which were programmed and controlled by software applications able to respond to environmental stress. The Town Hall square in Boston was organized according to light fluxes that indicated the different directions and crossings along the axes of space and time. From 2000 to 2007 we participated in Office21, an international research project coordinated by the Frauenhofer Institut, with Microsoft among its partners, to investigate the effect of networking on the configuration and light of work spaces. We also conducted new ways to illuminate artworks, museums, archaeological sites, and historical buildings. We have made studies and research that have produced new application modes (indirect light for outdoor spaces, diffused light with luminance control, graphic light). In 2006, with “Knowing the Shape”, a project in collaboration with the Italian Institute for Restoration and the Louvre Museum, we studied in depth the perceptive and cultural issues linked to the relation between light and artworks. Our research activities continue unceasingly.
We have registered dozens of invention patents, investigated the special lighting needs of artworks, enhanced the value of goods, and made our cities more comfortable and safer. All studies have been conducted in collaboration with Harvard University, MIT in Boston, the Frauenhofer Institut, the Lighting Research Center of Troy in the USA, and numerous
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Italian institute.s and universities
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Light first. Industry. It’s in the Process. Today industry means variability, flexibility, and complexity, without repetition. Our solution is to collaborate with suppliers to obtain the best components, sharing information and aligning all activities to the latest technologies available on the market. We work with world-leading certified manufacturers of light sources and raw materials. We carry out tests in laboratories and on-line to guarantee quality, safety and reliability. We have about 500 partners in the supply chain and they all participate in the development stage, because excellence of performance can be obtained only through high-quality collaborations that invest in the improvement of parameters and believe in total integration: together we process estimates, time schedules, standards and production lots. The entire system is at the centre of our work: we want to share the same work ethics that is expressed in the quality of the space, while listening to customers in every department, respecting and involving our people with lifelong training and updates that are indispensable in such a rapidly- evolving technological sector. Organisations are made up of individuals and their trust, enthusiasm, and serenity are crucial to us.
Quality first. We have adopted World Class Manufacturing. By applying methods and standards, it eliminates all types of waste and losses: zero defects, zero faults, zero waste, zero injuries, prompt delivery of components from suppliers to the plant, and from there to our sales network and construction sites. Our quality is in compliance with time schedules and in the solution of special needs with the production of custom products, international services, in the exchange of information and in technical training.
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Light first. Industry.
Company Certifications 1994 Quality Certification ISO 9001 2008 Environmental Certification ISO 14001 2014 Energy Management ISO 50001 Product Certifications Since 1976 all products have
Reliability for a better light. Since 1973 compliance with safety standards and with the most stringent international rules has been at the centre of our work. The Photometric laboratory has led to important certifications. The Standard Laboratory has been certified by ENEC/UL, amongst the first in Europe, and by CQC (China Quality Certification Centre) according to the WMT IECEE procedure (Worldwide System for Conformity Testing and Certification of Electro-technical Equipment and Components) for the issuing of the CCC mark (China Compulsory Certification) in compliance with IEC standards. This is a prestigious result because we were the first private laboratory of a non-Chinese company to obtain such recognition and also the first lighting manufacturer. The WMT and CTDP certifications prove that the laboratory operates in compliance with international quality standards of test laboratories (ISO IEC 17025) and can independently carry out tests to evaluate the compliance of products with the applicable standards anywhere in the world. This allows third-party institutes to grant their approval brands based on the tests carried out in the company. The recognition and positive reputation of our brand are a guarantee of reliability, safety and performance. Â
been awarded the IMQ mark since 1996 all products have been awarded the ENEC mark since 2004 all products have been awarded the CCC mark Safety Certifications 1973 start 1992 IMQ certification/S.M.T. procedure for granting of IMQ and ENEC marks (also with DEMKO/UL) 2004 UL (Underwriters Laboratories) certification for granting of UL mark 2011 CQCC (China Quality Certification Center) certification for granting of CCC (China Compulsory Certification) mark. Photometric Certification 1981 start 1997 IMQ certification for granting of IMQ Performance mark - certification of photometric data and energy efficiency 2011 UL certification to operate in compliance with the standard LM79 - certification of photometric data and energy efficiency
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Light first. Led is more.
Technology.
Led is More. Designing with LEDs means studying new geometries and innovative relational strategies between the technological elements of the lighting fixtures. It is complex work based on integrated systems and exalts unique competence and deep know-how. It is our consolidated knowledge on materials that makes us leaders in the production and control of luminous fluxes through the construction of innovative optical systems. The world expresses needs that we have the obligation to understand and meet. The answer is in projects/products that are unique in terms of creation, service, and progress: in one word, high-intensity solutions. So intense and compact that they can fit inside the smallest of products. 18
Laser Blade
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Light first. Led is more.
Technology.
It’s in the Product. Constant innovation throughout the entire organization has built our international success. We choose the best suppliers for LEDs, light sources and raw materials, in order to ensure performance, safety and reliability over time. The mechanical parts are designed in detail to guarantee long life and correct heat dissipation. The calibration of electronic parts provides the satisfaction of the best technical parameters for LEDs. Our technologies guarantee the emission of the light flux at the beginning of the life cycle and a stable CCT (colour consistency) for its
Our fittings are tested
entire duration for all LEDs installed in each unit
according to the LM80
and between all fittings with the same CCT. The
Standard (Approved Method
emitted light reaches the target areas with utmost
for Measuring Lumen
accuracy and uniformity, eliminating stray light. We have decided to manufacture keeping in mind
Maintenance of LED Light Sources).
the disposal of our fittings at the end of their life cycle: all parts can be separated easily and no adhesives are used.
Lun-Up 20
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Light first. Led is more.
Design.
Graphic lighting. Sometimes light is born from designing shadows, from an emphasis on lines, from contrasts and crossings, it creates a harmony or a rhythmic counterpoint. Graphic Lighting is for instance possible only with instruments designed from applicative ideas that impose design constraints for the integration of lighting fixtures into architecture, concealing them from our vision or minimising volumes. This great innovation inaugurates new opportunities and new disciplines. A blade of light may mark the rhythm of space, inaugurating an original though on the relation between light and built space, between light and urban scene.
Trick
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Light first. Led is more.
Design.
Design connection. A combination of existing elements with everchanging connections to open new possibilities: design, that of our historical experience, is not limited to product design, but it involves our entire activity. We are protagonists in the Italian world of design and we have collaborated with the best universities, with the most prestigious names in design and in the historical and critical preparation of formal and industrial design. We have organized conventions, exhibitions, and training events all over the world and received international awards. Light is created by designing elegant fixtures that decorate the space and by controlling their emission, with the purpose of obtaining visual quality in a specific context. A lighting fixture must be evaluated for its emission, performance, reliability, lighting features and aesthetic experience after installation. Light can convert function into emotion, transforming a building into a collective value and a landscape into a perceptive experience. Light comes before all else. 24
Wow
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Light first. Led is more.
Design.
Light is for people. We work side by side with designers from the
means feeding a network for theoretical
first phases of development. By studying new
processing and concrete exchange with on-
customised architectural solutions we can
site tests. The design of light is a path of best
resolve the relations established by light between
practices: the task is to create a technological
buildings and human beings: not only is our
assembly able to generate an exact, balanced
interest to illuminate space, but to enhance the
and stable light without forgetting beauty. Light
quality of a place. We have lived great human
is also a direction, it can be used as a semantic
experiences, met different sensibilities, worked
guide, it uses signs and graffiti, breaks continuity,
with extraordinary partners and designers from all
underscores angles and curves, converts
over the world: many of our solutions have come
lines into vectors to indicate directions, and
from their input. Again and again, ideas, thoughts,
emphasises volumes.
and dialogues are all around users who live their life under our lighting fixtures. Design is made for people, and people talk and discuss: collaboration
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Palco
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Light first. Every project counts. Every project, every building, every place is a centre of the world. Our work finds a reason in the applications, in the different areas in which artificial light operates. It is a mechanism of launch and renovation: we continuously define new design modes and new application contexts. Light is the protagonist of a profound revolution in architecture; it motivates space, affirms, evokes, alludes and defends projects.
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Light first. Room 1004.
Linked Hibrid – Bejing, China Architectural project: Steven Holl Architects
Light First.
Light first. Abebe.
Viaduct - Chaumont, France Architectural project: Jean Franรงois Touchard
Light First.
Light first. Monalisa.
Niemeyer Cultural Centre - AvilĂŠs, Spain Architectural project: Oscar Niemeyer
Light First.
Light first. Renzo.
High Museum of Arts - Atlanta, USA Architectural project: Renzo Piano Building Workshop
Light First.
Light first. Who else?
National Center for Performing Arts – Beijing, China Architectural project: Paul Andreu Architects Associated with ADPI and BIAD Lighting project: Lighting Planners Associates Inc. Kaoru Mende - Yosuke Hiraiwa
Light First.
Light first. Gate 24.
Queen Alia International Airport - Amman, Jordan Architectural and lighting project: Foster + Partners
Light First.
Light first. Speed of Light.
Hassan Mosque - Cairo, Egypt Lighting project: Simos Simon Architect - Eclaraigist
Light First.
Light first. Cucu.
Camper Store - Barcelona, Spain
Light First.
Light first. Filomena.
Fondazione Capucci – Florence, Italy Architectural and lighting project: Michele De Lucchi with Enrico Quell and Alessandro Ciancio
Light First.
Light first. BMW, die Welt.
BMW Welt - Munich, Germany Architectural project: Coop Himmelblau - Wolf D. Prix Lighting project: a-g Licht GbR, Wilfried Kramb, Michaela Kruse
Light First.
Light first. Guten Morgen Camburg.
Bridge - Camburg, Germany Lighting project: Planergruppe Weidemann, Gilbert Weidemann
Light First.
Light first. Need help?
Pangu Plaza Hotel – Beijing, China Architectural project: C.Y. Lee Architects Lighting project: Studio Methis - Marinella Patetta, BPI - Brandston Partnership Inc.
Light First.
Light first. Dr. Lucija.
Novamed General Hospital - Zagabria, Croatia Architectural project: Ante Nikša Bili, Vanja Bišcanic, Suncica Mastelic-Ivic Lighting project: Dean Skira, Maja Lipovcic
Light First.
Light first. Hug a tree.
Old town centre – Baku, Azerbaijan
Light First.
Light first. Good night Florence.
Piazza del Duomo – Florence, Italy Lighting project: Illum Srl Supervision of works: Andrea Carlesi, Giulia Secci
Light First.
Light first. Dirty dancing.
Paddington Station – London, UK Architectural project: Oxford Architects Lighting project: GIA Equation
Light First.
Light first. Cinderella.
Rossi Pavillion - Saint Petersburg, Russia
Light First.
Light first. Wow & Ooooooh.
Studio Maillol y Maillol - Panama City, Panama Architectural and lighting project: Maillol y Maillol
Light First.
Light first. Join the driftbar.co.uk
Heron Tower - London, UK Architectural project: Kohn Pedersen Fox Lighting project: Illuminating Concept
Light First.
Light first. Renzo vs Frank.
Art Institute of Chicago - Chicago, USA Architectural project: Renzo Piano Building Workshop
Light First.
Light first. Angelo mio.
Memorial Park - San Giuliano di Puglia, Italy Architectural project: Sud Arch
Light First.
Light first. Baby at work.
Headquarters Rubensluciano - Stra, Italy Architectural and lighting project: Simone Micheli
Light First.
Light first. Vital energy.
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Light first. Vital energy.
Light is human. Light is a vital thrust for man and for our body cells, it is useful, personal and variable. From skin to heart, we are made of light. Light is one of the languages used by cells to communicate. It is energy, the same matter of living bodies. We can bring these two dimensions in contact and simplify their dialogue only if we start with a wellbeing target in mind. Cells are not individual entities, but a single complex system of different elements that exchange information on the context. The quality of this relation is affected by senses and therefore by the luminous features of the surrounding space: more beauty, more comfort, more accuracy, in social, work, and commercial spaces, and also in large public places, such as airports and stations. Every day new worlds are born and illuminated not in accordance to mere aesthetic purposes, but to ensure a higher quality of life in the space for a personalised operational and relational pleasure.
Light is environment. We have converted energy efficiency and intelligence of lighting systems into the core of our search for innovation that is not limited to products, but involves structures and industrial processes. With an eye on energy consumption we have paid concrete attention to the waste caused by useless dispersion of public lighting installations. Our commitment has been translated in more rational and more efficient solutions in the use of energy, including offices and work places. All new products are equipped with LEDs and managed by electronic systems that control the switch-on cycles according to actual lighting needs. Our products are designed to last and be disassembled and disposed of easily. Sustainability is not a limit, it is a reality and a challenge, a confrontation from which innovation and progress are originated. Our entire manufacturing complex is ISO 14001 certified. Our buildings are a symbol of the attention and care we pay to the natural and human environment.
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Light first. Vital energy. The project of our headquarters in Recanati has converted each building into a case study. Great attention has been paid to the comfort of people and to the integration of structures into the environment and the landscape. While designing the Light Laboratories we have worked on architectural solutions and performance of technical installations to minimise the energy footprint of the building. The laboratory building has been granted a rating of 3.5 according to the Sustainable Building Challenge protocol by iiSBE, the best result for an office building in Italy.
The Spanish headquarters in Sant Cugat del Vallés in Barcelona has managed the use of materials and the attention to energy consumption. The glass spherical container is made efficient by a thorough study of the position of the entire glass surface with respect to solar irradiation.
The building that houses our UK headquarters achieved a BREEAM “Excellent” rating due to the fact that the building includes Photovoltaic panels located on the warehouse roof, ground source heat pumps, and a sophisticated lighting control system featuring daylight linking.
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Light first. Making in Italy.
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Light first. Making in Italy.
The Making. An industry is strong when it belongs to an international district and contributes not only to the economic, but also to the social and cultural development of its territory. Our work must never leave out a constant attention to the history, the people, the ideas and the features of our area. This region, the Marches, is a place of harmony, art and culture: a place where people - citizens live happily because it is difficult not to in such a place. The features of our territory participate in the creation of products and services, ensuring uniqueness. The Italian industrial tradition is recognised for its capability to intercept the good taste and values of objects. This is the reason why our territory is rich with stories founded on original values: family, territory, culture as diffused knowledge, internationalization. And design: a practice that has come true with great strength over the years, design is the only language of our society able to give a lexicon to industry. Knowledge and innovation have built an organization that increases the value of its products through a focus on processes, and on the contribution that a large community produces each day. For this we talk about Making in Italy, to highlight the togetherness of the processes, the importance of daily work, and of each individual that is present in this company. 82
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Light first. Making in Italy. The i-factor. Italy. Our story starts more than one hundred years ago, at Fratelli Guzzini, with the production of household items, followed by the evolution with iGuzzini Illuminazione (1959) and Teuco (1972) in the fields of lighting and wellness. Design, research, technologies, products, markets, and internationalization are developed by us starting from the values of a solid industrial ethic. The work in design has favoured the work in architecture. If the Shuttle spotlights designed by Gecchelin and awarded with Compasso d’Oro in 1989 represented the great school of Italian design, the collaboration with architects, designers and lighting designers has resulted in products able to innovate applications and create new ways to illuminate: Gae Aulenti and Piero Castiglioni with Cestello (1990); Renzo Piano with Nuvola (1990) and Le Perroquet (2000), followed by Foster, Fuksas, Andreu, Willmotte, Cucinella, and De Lucchi. In the early Sixties, as forerunners in the Italian industrial sector, we opened our first offices in the world to support a vehement international development that evolved with subsidiaries in the Nineties and with the manufacturing units in China and North America in 2008, acting as operating and service bases in the areas where the future is being built. Light involves study and innovation: this is why we support growth also with cultural initiatives. In 1981 the Museum of Sciences and Technology of Milan hosted the exhibition-manifest “Understanding the light”, in which we proposed the culture of design a new strategy that later on developed in the strict collaboration with lighting designers leaders in this new profession. In 1983 we developed one of the first software applications for lighting design, since the mid ‘80s we have organised training courses and conferences based on innovative research with the participation of international specialists. We promote light as a lever to qualify civil life through communication campaigns that give evidence to crucial themes: in 1993 we started our fight against lighting pollution and in 2000 the use of bio-dynamic light. From then on, light as a tool for social innovation has become the core of our cultural platform. We are partners in projects all over the world, offering knowledge and specialised services. We work on integrated processes to offer intelligent lighting fixtures that are able to control their performance in a sustainable, exact way: Italian design, reliable construction, advanced electronics, systems with great added value.
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Light first. Open network.
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Light first. Open network. People for better life. Continuity. Continuity in relations, service and innovation. We are an international community of different people, wide disciplines and deep knowhow: meeting and getting contaminated is a richness, an awareness routed in our organisation and our work.
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Light first. Open network. We are open and curious towards differences and we respect our partners with a spirit of collaboration. We search for a continuous generation of new knowledge. Our working environments and methods are cosmopolitan since we operate in different locations and time zones. The Open Network favours the meeting of different languages and technical cultures, including in faraway areas, all joined by the single language of light. The supply chain, from suppliers to final users, including researchers and designers, is a network in the networks organised around moments for exchange and training, including on-line. We are a concrete organisation made of laboratories, partner industries, offices and showrooms, places for collection of ideas and projects, points for study and dialogue. We work together to satisfy safety and performance requirements anywhere in the world and to design and produce correct solutions. Our professional structure supports designers and customers through partner assistance centres that work in various continents in real time. Today we create value to build the future of architecture, cities, human beings and nature with light. We do not limit ourselves to illuminate the work of others. We share our knowledge to interact with places, give strength to large and small building sites, help traders to make the best business, support cities and large world events to become unique. We have access to the goals and details of projects, propose technologies, optimise solutions coming from our experience, create special fittings and special lighting projects, always choosing to be on the same side of the designer’s table.
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Light first. Open network. Hubs and Links. Our community has real points of reference, service bases (partner assistance centres) and logistic support in Europe, Asia, America and Oceania, feeding accounts in various social
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Logistic and production platforms
International patents
networks online.
Europe Asia North America
22 Operating offices 92
19 Partner assistance centres
1202 Collaborators
78 International partners
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Light First.
...thence we came forth to rebehold the stars Dante Alighieri.
Photo: Archivio iGuzzini Fernando Alda Engelhardt-Sellin Gabriele Basilico Stefano Belardinelli Stefano Boldrini Michel Denancè Didier Boy De La Tour Giorgio Di Tullio Jurgen Eheim Cristian Fattinnanzi Gianni Berengo Gardin Adrià Goula Matteo Guzzini Lv Hengzhong Matiaz Kacicnik Gabriele Mannelli Sanchez y Montoro James Newton Giuseppe Saluzzi Thomas Schlenkrich Vjekoslav Skledar Mario Tordini Nigel Young 274 Km
Content Design: Giorgio Di Tullio Creative Direction: Michael Goettsche Art Direction: Fabrizio Frasca Coordination/ Production: iGuzzini Business Innovation & Networking Printed in: March 2014
Light First.
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Light first. Eataly.