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Ihsan Muhammad Farhan Portfolio 2014 : Brand ID-entity edition

Š 2011 - 2016 Ihsan Muhammad Farhan www.behance.net/ihsanmfarhan

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When I was a kid sometimes I picked up a paper and started thinking about a “logo” for me. At first I wasn’t thinking about a logo, but about a monogram. they were plain ugly. So, 2011. I decided to evolve it.

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Why? In a culture that is information rich and time poor, it is often the creative visual expression of a brand that delights, inspires and moves people. In fact, people tend to form their opinions about who we are and what we’re about, even before they hear what we have to say

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at fist, my ignorance mind think that branding is just simply a logo,

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Frio Smoothies Client Date

: Ginggi Budiman : July 2012,

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As Seth Godin makes clear, a brand isn’t just a logo. But try building a brand without a logo you’ll find that it simply cannot be done. without a good visual thumbprint, without good identification collateral, this task is impossible. it like you have a good personalitty, but you don’t have face to reveal it.

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Simfost Freight Forwarding Client Date

: Ibnu Muharam : September 2012,

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Sushi Han Date

: Desember 2012,

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i believe that carefully crafted visual presence is essential to differentiate effectively, build trust and advancing brand strategy.

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Notamazter Date

: July 2012

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BATAN Client : BATAN Date :August 2013, Logo Competition Credits to : Kresna Akhmadi

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More than marketing, more than advertising,or positioning, branding is an allin-one ideology

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Lucas Conley in his book Obsessive Branding Disorder.

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My personal view is that the role of design in branding is about the creation of the symbolic or outward face of companies, institutions and services. But as soon as branding becomes about depicting or conveying the less tangible assets such as ‘brand essence’, ‘brand promise’, or any of the other clichés of branding, I become skeptical about what designers can contribute.

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i imbue the logos and physical appearance of a brand with the values that i want. In other words, business and institutions have to earn brand value – it simply cannot be imposed by a slogan or a promise. It has to be real, it has to be visualized and making some experience and interaction with customer.

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Graphic design in a role of branding can build experiences and Interactions, not justArtifacts

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Finly Client : Noverio Joe Date :April 2014

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Junkard

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Client : Tangguh Date : August 2014

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Barberboss Client : Eric Date : October 2014

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Some People said “ if we go alone, we go fast.

But, if we go together we go far� so thats why in middle 2015 i join voyage with my trusted partner to sail the sea of opportunity in POT Branding House

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Teras

Contractor & architect Agency : Pot Branding House Date : October 2015

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Oaksva Jewelery

Agency : Pot Branding House Date : November 2015

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Kamara Spa

Agency : Pot Branding House Date : December 2015

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And so on...

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All projects are belonged to their respective owners, stakeholders, community and for and has been copyrighted by each featured brands (written & verbally), also i am responsible and has certain authority for visual direction and nondisclosure agreement or contract.

All texts using: Neutraface and Neutra Text Designed by Christian Schwartz & Dion Neutra 2002

It is strictly and hauntingly awful if you claimed and reproduce anything as seen in this figuration & portfolio, please do respect our time, blood, sweat (and little tears). But we are openly knew there’s nothing new under the sun anyway.

Things that i learned in 4 years

Š 2011 - 2016 Ihsan Muhammad Farhan ihsanmfarhan2704@gmail.com +62 87824567843

See you soon enough!