Factors That Affect

By Luke Hippler

has true sales management, robust marketing, and accountability at their agency.

Agency B may be operating solely from word-of-mouth referrals, with vague producer goals, and is fairly complacent with their sales efforts.

The same example applies when it comes to our personal financial portfolio. Ten times out of ten, you would much rather invest in stocks that are growing at a rate of return of 10% over two years rather than stocks that are stagnant, not growing but also not losing.

The point here is that your agency is worth MORE when you are growing. When you have the people, culture, leadership, and systems in place and are committed to the growth of your agency, your value will increase.

Unfortunately, our team sees examples all the time of agency owners who are approaching retirement age and have taken their foot off the gas when it comes to growth. This means you could be leaving money on the table when it comes to selling your agency. Now, when it comes time to retire, or to “smell the roses”, wouldn’t you want to squeeze every penny out of your biggest financial asset? That is what the IA Valuations team, an IIA of IL Partner, is here to do for your agency.

By Luke Hippler, MBA, is IA Valuation’s Business Planning and Valuation Analyst and can be reached at luke@iavaluations.com.

The information provided in these documents is general in nature and shall not be construed as personal legal, tax or financial advice for your situation.