Developing And Implementing A Successful CSR Strategy by Informa Middle East

Developing And Implementing A Successful CSR Strategy From Foundations To Real Impact Begin your journey towards world-class CSR reports using the Global Reporting Initiative (GRI-G4) guidelines

3 Key Learning Objectives 1. Understand the principles of CSR from foundations to international best practice 2. Learn about the new international guidelines in the ISO 26000 Social Responsibility Standards 3. Evaluate the real impact of your CSR programmes using Social Return on Investment (SROI) analysis

16 – 19 March 2014 The Address Hotel, Dubai Marina, Dubai, UAE 14 – 17 September 2014 Venue TBC, Dubai, UAE

Renowned Course Director Dr Geoffrey Williams Director – Academy of Responsible Management Sdn Bhd. Founder and Chief Executive Officer – Williams Business Consulting Sdn Bhd in Malaysia and Singapore. Deputy-Chair – EU Malaysia Chamber of Commerce and Industry (EUMCCI) CSR Committee and Chair – EUMCCI Education Committee.

Includes local case studies and useful take-aways for participant’s own project developments Follow us on www.twitter.com/iirmiddleeast www.facebook.com/iirmiddleeast www.youtube.com/iirmiddleeast

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Developing And Implementing A Successful CSR Strategy 16 – 19 March 2014 • The Address Hotel, Dubai Marina, Dubai, UAE 14 – 17 September 2014 • Venue TBC, Dubai, UAE Course Timings: Registration will commence at 07:30 on Day One. The course will begin promptly at 08:00 every day and finish at 14:30. There will be two refreshment breaks at approximately 10:30 and 12:30. Lunch will be served at the end of each day’s session.

Day One CSR Foundations And Stakeholder Engagement CSR Foundations – Concepts And Frameworks The biggest challenge for many CSR professionals is to differentiate their CSR initiatives from their corporate charity contributions and to invest in strategic CSR programmes. This session helps you to build a case for CSR from the bottom up using business principles that will motivate your colleagues and persuade senior managers to support your efforts. • What is CSR and how can you approach it? • Why is it important? • What areas must be covered? • Building real CSR practices and policies • The importance of CSR in a corporation’s brand value and reputation • Connecting good CSR with company performance • Recent developments and future potential for CSR around the world Stakeholder Mapping And Engagement Understanding your stakeholders is the key to a successful CSR programme. This session will help you identify and understand your audience and provide key action points for successful stakeholder management. • Stakeholder engagement – the heart of good CSR • Approaches to stakeholder mapping • Understanding: - Your stakeholders - Your consumers - Your employees - Your investors - Your suppliers - Your communities - The environment • Derivative stakeholders and their importance • Approaches to stakeholder engagement: - Methods - Issues and challenges - Dealing with hostile stakeholders - Improving non-financial corporate communication at all stakeholder levels - Communication issues in Stakeholder Management

Day Two The New International Social Responsibility Standard – ISO 26000 The ISO 26000 is the new set of guidelines from the International Organization for Standardization (ISO) dealing with Social Responsibility (SR) for all forms of organisations. The ISO provides formal global standards such as ISO 14000 for environmental management and ISO 9000 for quality management. The ISO 26000 guidelines from ISO set the framework for the future of responsible management and provide practical assistance to implement social responsibility, identify and engage with stakeholders and enhance the transparency and credibility of reports and other communication about social responsibility.

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ISO 26000 Basics • The route to ISO 26000 • The scope and rationale of ISO 26000 • Core SR principles within ISO 26000 identified which include: - Accountability - Transparency - Ethical behaviour - Respect for and consideration of stakeholder interests - Respect for the rule of law - Respect for international norms - Respect for human rights • The seven areas of ISO 26000: 1. Organisational governance 2. Human rights 3. Labour practices 4. Environment 5. Fair operating practices 6. Consumer issues 7. Community involvement and development The ISO 26000 Guidelines • The structure of ISO 26000: - Scope - Terms and definitions - Understanding social responsibility - Principles of social responsibility - Recognising SR and engaging stakeholders - Guidance on social responsibility core subjects - Guidance on integrating social responsibility throughout an organisation - Examples of voluntary initiatives and tools for social responsibility

Day Three Communicating And Reporting CSR To International Standards Basic CSR Reporting • What do you report and how do you report it? • How do you write a basic CSR report? • Recent evolution and trends in CSR reporting • Audit techniques to identify gaps in CSR reporting • Alignment of CSR reporting with opportunities for improving performance management • Case studies of good and bad approaches to CSR reporting • Effective methods for communicating non-financial performance Introduction To CSR Reporting Using GRI- G4 The Global Reporting Initiative (GRI-G4) is the best practice standard for CSR reporting. It aims to make non-financial reporting as straight-forward and comparable as normal financial accounts. These sessions on GRI will describe in detail how the GRI-G4 guidelines work, what data is required and how you can begin to meet the challenges of this new framework. • What do you report, and how do you report it? • Global Reporting Initiative (G4) Guidelines – The International Gold Standard • Setting the boundaries and scope of the report • Materiality – what does it mean? • Report structure

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CSR Reporting II: Maximising Impact Using International Frameworks The GRI-G4 International Gold Standard For CSR Reporting Advanced CSR Reporting To GRI-G4 Standards This session will cover the central building blocks of the GRI, the protocols for disclosure on management approach, the standard reporting protocols, understanding performance indicators – where to find them and how to use them and the special reporting requirements for specific industrial sectors. The session will also show how the level of reporting can be measured using the GRI application level indicators. • Disclosure on Management Approach – DMA • Reporting protocols • Understanding performance indicators • Sector supplements and application levels Finishing Off The Report This final session will add the finishing touches to the reporting process by showing the requirements and approaches to auditing and verification, how the CSR report can be used as the basis for development of company strategy and some of the most effective and least effective reports available in the market. • Audit techniques to identify gaps in CSR reporting • Alignment of CSR reporting with opportunities for improving performance management • Case studies of good and bad approaches to CSR reporting • Effective methods for communicating non-financial performance

Day Four Social Return On Investment (SROI) Understanding the impact of your CSR programmes using SROI methods is a central part of creating and managing a successful social and environmental portfolio. Understanding The Social Impact Of Your CSR Programmes Using real life examples and drawing on your own project experiences, this session introduces you to the main principles of SROI so that you can: • Understand the impact of your CSR programmes on each stakeholder group • Use impact maps to understand how organisations create social value and change • Attribute outcomes to other organisations and use deadweight and displacement techniques to take account of what would have happened anyway • Assess materiality by reference to public policy, best practice, local values, stakeholders and financial resources • Find monetary and financial proxies to ensure inclusion of the issues that are relevant to all those affected; Real Life SROI Using projects that you are currently running or planning to introduce, this session will bring your team together to run a real life SROI assessment which will be brainstormed and refined through experience sharing and analysis. At the end of this interactive session you will be able to take back to your organisation a real life example of SROI in action which you can use to build impact into your own CSR programmes.

Who Should Attend? This course is specifically designed for business professionals with responsibility for developing and implementing Corporate Social Responsibility programmes and initiatives. It will also be useful for business professionals who wish to develop their skills in social and community investment and CSR reporting.

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Meet Your Expert Course Director Dr Geoffrey Williams is the Director of the Academy of Responsible Management Sdn Bhd and a founder and Chief Executive Officer of Williams Business Consulting Sdn Bhd in Malaysia and Singapore, one of Asia’s leading CSR companies. He is a Deputy- Chair of the EU Malaysia Chamber of Commerce and Industry (EUMCCI) CSR Committee and Chair of the EUMCCI Education Committee. Geoffrey’s most recent work has focussed on Corporate Social Responsibility in a global context and in particular, on the factors that determine the success of CSR initiatives in different socio-political contexts. He has worked with leading international companies and organisations including PETRONAS, UEM Group, PLUS Expressways Berhad, UMW Holdings Berhad, MRCB, Resorts World Berhad, du – the Emirates Integrated Telecommunications Company, Telekom Malaysia Berhad, Sime Darby Berhad, the Abu Dhabi Chamber of Commerce and Industry, the International Labour Organisation, the European Commission and many others. Geoffrey has held academic positions at London Business School, Pembroke College University of Oxford and the Universities of London, Nottingham, Liverpool and elsewhere. His work has been published in leading academic journals including Oxford Review of Economic Policy, Journal of Business Ethics, Journal of Economic Psychology, Journal of Economic Behavior and Organisation, Research Policy, Business Ethics: A European Review, Review of Income and Wealth, European Competition Law Review, Review of Financial Economics, Journal of Behavioral Finance, Journal of Macroeconomics, Information Economics and Policy, Applied Economics, Applied Financial Economics, International Review of Business and Economics. His edited volume “CSR - Perspectives from Asia” was published by PalgraveMacMillan in 2010. His research output has had direct impact in the business world and has been covered in the media including the Financial Times, the Wall Street Journal, Bloomberg, CNBC, Channel News Asia (Singapore), NTV7 (Malaysia), ASTRO Awani (Malaysia), the Star (Malaysia), the Edge (Malaysia), the New Straits Times, The Straits Times, The Business Times, the Malay Mail, China Daily (Malaysia), Responsible Investor, Malaysian Business, Management (Malaysia Institute of Management Magazine), Personal Money Magazine, the Accountant (MICPA) and the Sun newspaper in the UK. Further information can be found at his listing at the Social Sciences Research Network (SSRN) where he is ranked in the top 3% of Social Science authors in the world. His work is also listed at IDEAS at RePec.

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The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

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Developing And Implementing A Successful CSR Strategy 16 – 19 March 2014 • The Address Hotel, Dubai Marina, Dubai, UAE 14 – 17 September 2014 • Venue TBC, Dubai, UAE

FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

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DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC5305/BC5306

Event

Course Fee Before 29 December 2013

Course Fee Before 19 January 2014

Final Fee

Developing And Implementing A Successful CSR Strategy 16 – 19 March 2014 (BC5305)

US$ 3,995

US$ 4,495

US$ 4,795

Event

Course Fee Before 29 June 2014

Course Fee Before 20 July 2014

Final Fee

Developing And Implementing A Successful CSR Strategy 14 – 17 September 2014 (BC5306)

US$ 3,995

US$ 4,495

US$ 4,795

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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