Emiratisation Summit

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31 January - 2 February 2012 • ADNEC, Abu Dhabi, UAE

HEAR DIRECTLY FROM LEADERS IN EMIRATISATION!

Dr. Halah El Sokari, Advisor to CEO/Chairman’s Office, Khalifa Fund for Enterprise Development, UAE

Dr. Salwa Al Nuaimi, Vice President – Human Resources & Talent Acquisition, Etihad, UAE

NEW FOR 2012! P resenting the Emiratisation HR Lifecycle E miratisation Leaders Panel: Hear about realistic strategies and outcomes to enhance the sustainability of Emiratisation within your organisation  I ndustry Roundtables: Discuss Emiratisation challenges specific to your industry and take home practical ideas E ntrepreneurship Panel: Fostering entrepreneurship to drive innovation and develop national leaders S ummit Debate: Is it possible for the public and private sectors to create a symbiotic relationship to drive and meet the national Emiratisation vision together?

Diamond Sponsor

Dr. Magdi A. Hafez, President, UAE Academy, UAE

Essa Al Mulla, Executive Director, Emirates National Development Programme, UAE

Platinum Sponsor

Gold Sponsor Dr. Jasim Al Ali, HR Director, Dubai Department of Economic Development, UAE

Silver Sponsor

Zuhair Al Haj, Head of HR, Administration & Localisation, Al Futtaim, UAE

See inside for the full list of speakers!

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YOUR EXPERT SPEAKER FACULTY FOR 2012 Dr. Halah El Sokari, Advisor to CEO/Chairman’s Office, Khalifa Fund for Enterprise Development, UAE Dr. Salwa Al Nuaimi, Vice President – Human Resources & Talent Acquisition, Etihad, UAE Essa Al Mulla, Executive Director, Emirates National Development Programme, UAE

PRESENTING THE EMIRATISATION HR LIFECYCLE!

D esigning training programmes for nationals  Employer branding and recruitment  Bespoke career development plans  S uccession planning to mature future leaders  National employee engagement  Creating a high performance culture

Anas Al Otaiba, Executive Director – Strategic Planning & Operations Support, Tawazun, UAE Yasir Al Naqbi, Manager, Abu Dhabi Award for Excellence in Government Performance, UAE Husam Olabi, Graduate Employment Coordinator – Abu Dhabi Campus, Zayed University, UAE Dr. Magdi Al Hafez, President, UAE Academy, UAE

Companies that have benefited from our HR events include: Abu Dhabi Education Council  Abu Dhabi Polymers Co.  Abu Dhabi Retirement Pensions & Benefit Fund

Dr. Jasim Al Ali, HR Director, Dubai Department of Economic Development, UAE Dr. Mouawiya Al Awad, Director, Institute for Social & Economic Research, Zayed University, UAE Zuhair Al Haj, Head of HR, Administration & Localisation, Al Futtaim, UAE

 Abu Dhabi Securities Exchange  ADMA-OPCO  Al Ain Municipality  Al Khafji Joint Operations  Al Mulla Group  BUPA International  Commercial Bank of Qatar QSC  Drake & Skull  Dubai Cable Company  Dubai Electricity & Water Company 

Ahmad Ali Zia, HR Director, Unilever Pakistan, Pakistan, formerly HR Director, Unilever KSA & Gulf, UAE

Dubai Islamic Bank  Dubai Knowledge Village 

Faisal Al Sayegh, Managing Director, AlMubasher Consultancy, UAE

 Gallup Consulting  Global Medical Solutions 

Emirates Steel Industries  Etisalat  First Gulf Bank

Information Technology Authority  Kuwait Petroleum

Amin Carter, HR Advisor, Ammroc, UAE Constantin Salameh, CEO, Abdulla Al Masaood & Sons, UAE Sangeeth Ibrahim, Assistant Vice President Training, Sharjah Islamic Bank, UAE Dr. Olga Kampaxi, Area Director of Human Resources UAE, Rotana Hotel Management Ltd., UAE

Corp.  Ministry of Presidential Affairs  Mubadala Development Co.  National Health Insurance Co.  National Paper Company  Oman LNG LLC  Qatar Foundation  Qatar Telecom  Raffles International School  Riyad Bank  Royal Court Affairs  SABIC  Saudi Aramco  Saudi Food & Drug Authority  Saudi

Sulaf Al Zu’bi, CEO, Injaz, UAE

Telecom Co.  Zayed University Mohamed Parham Al Awadhi, Co-Founder, WildPeeta, UAE

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Summit Day One Tuesday, 31st January 2012 11.30

Registration Opens

12:30

Networking Lunch

13.30

Opening Remarks from the Chair Dr Salwa Al Nuaimi, Vice President – HR & Talent Acquisition, Etihad, UAE

13.40

Emiratisation: Back To The Future – What Have We Accomplished And Where Do We Want To Be In 10 Years’ Time? yyRetaining successful strategies and learning from mistakes to meet Emiratisation goals yyLooking beyond Abu Dhabi and Dubai: extending employment opportunities to the other Emirates yyAddressing how to get to where we want to be a decade from now Moderated by: Dr. Halah El Sokari, Advisor to CEO/Chairman’s Office, Khalifa Fund for Enterprise Development, UAE

Panellists: Dr. Jasim Al Ali, HR Director, Dubai Department of Economic Development, UAE Amin Carter, HR Advisor, Ammroc, UAE 14.25

Counting By Numbers: Demographics And Statistics In The UAE – Market Vs. Quotas yyAn overview of demographics and the labour market in the UAE yyAnalysing the feasibility of Emiratisation targets – does the market match up to quotas? yyAttempting to bridge gaps between qualified and available nationals and the labour market through early identification of potential shortages Dr. Mouawiya Al Awad, Director, Institute for Social & Economic Research, Zayed University, UAE

14.55

Networking and Refreshment Break

15.15

Challenging Traditional Mindsets: Encouraging UAE Nationals To Consider Non-Traditional Career Paths To Increase Nationals In The Workplace yyHighlighting non-traditional career paths and industries for nationals to increase career options yyUnderstanding the role of the family structure as a factor in nationals’ – especially females – career

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15.45

choices to find areas for compromise yyPublic campaigns to improve public perception of ‘second-class’ vocations Essa Al Mulla, Executive Director, Emirates National Development Programme, UAE Emiratisation Leaders Panel yyPositioning your national workforce as major players in driving long term growth to increase organisational buy-in yyUnderstanding the factors that influence national motivation and engagement yyEvaluating various methods of increasing commitment to individual development and growth among your national workforce Moderated by: Dr Salwa Al Nuaimi, Vice President – HR & Talent Acquisition, Etihad, UAE

Panellists: Zuhair Al Haj, Head of HR, Administration & Localization in GCC, Al Futtaim, UAE Dr Brian Etemad, Managing Director, Hamptons International, UAE Faisal Al Sayegh, Managing Director, AlMubasher Consultancy, UAE 16.30

Summit Debate Searching For The Middle Ground: Bridging The Gap Between The Public And Private Sectors yyCircumventing an over-saturation of nationals in the public sector to avoid efficiency issues yyChallenging the mindset that nationals only work in the private sector when they cannot get jobs in the public sector Panellists: Husam Olabi, Graduate Employment Coordinator, Zayed University, UAE Essa Al Mulla, Executive Director, Emirates National Development Programme, UAE Zack Abdi, Managing Director, Arm International Group, UAE 17.15

Closing Remarks From The Chair And Close Of Summit Day One Dr Salwa Al Nuaimi, Vice President – HR & Talent Acquisition, Etihad, UAE

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Why Be Involved As A Sponsor? 6 Great Reasons! 1. Government Credibility – Sponsoring the summit will show extended support for Emiratisation and will strengthen your relationships with key government departments. 2. Boost HR Performance And Support – The Summit will help you to attract new local talent and also to retain and manage your national workforce by assuring them of your continued support and excellence in developing and managing their career development paths. 3. Build Employee/Customer Loyalty – Face to face contact at conferences shows continued support for the national workforce and helps you develop employee and client loyalty as well as cementing your position as a leader in supporting the initiative. Anything is possible: Business Breakfasts, VIP lounges, 1:1 Meeting Rooms…

4. Enhance Your Corporate Brand And Image – Showcasing your company at this leading event alongside Tawdheef establishes your company, in the eyes of your prospective or existing clients, as a market leading brand and creates a strong image of your company’s capabilities and Corporate Social Responsibility. 5. Build Relationships With The Media – Our events are run with the support of trade press and industry journalists. Opportunities for editorial coverage, interviews and developing better relations can be crucial to your company’s success and image. 6. Broker New Business Partnerships – The Emiratisation Summit also presents you with an ideal opportunity to attract qualified HR executives and maintain contact and develop future business with carefully selected and quality based companies.

We have a limited number of sponsorship and exhibition opportunities still available. Contact Shakir Ahmed for details on tailored sponsorship and exhibition packages to meet your needs on +971 4 407 2432 or sponsorship@iirme.com

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Summit Day TWO Wednesday, 1st February 2012 08.00

Registration and Coffee

08.30

Opening Remarks from the Chair Senior Representative, Ernst & Young, UAE

08.40

The View From 30,000 Feet: Managing Emiratisation From the Top yyApplying a top-down approach to ensure sustainability of Emiratisation yyDemonstrating a belief from top management in the importance of Emiratisation beyond meeting quotas yyHow Emiratisation plans impact the organisation as a whole Constantin Salameh, CEO, Abdulla Al Masaood & Sons, UAE

09.00

Panel Discussion Entrepreneurship: An Alternative Career Path And Partial Solution To Emiratisation yyHow encouraging entrepreneurship is a partial solution to Emiratisation yyEmiratising by supporting and developing national SMEs that feed the national economy yyFostering entrepreneurship within organisations to drive innovation and develop national leaders Moderated by: Sulaf Saleh Al-Zu’bi, CEO, Injaz UAE

Panellists: Dr. Halah El Sokari, Advisor to CEO/Chairman’s Office, Khalifa Fund for Enterprise Development, UAE Dr. Magdi A. Hafez, President, UAE Academy, UAE. Mohamed & Peyman Parham Al Awadhi, Founders, Wildpeeta, UAE 09.45

Achieving Excellence Through Solid Training And Development Plans Of Future Leaders yyWhat role can with universities and communities play and how forging long-term relations with them helps? yyHaving the right training and development program in place and how this contributes to the overall development plans yyA focus on facility and environment: How to provide the ultimate training and development ground for future leaders

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yy Borderless careers: how fostering internal opportunities for growth helps retain and develop top talents Osama Al Hussaini, Recruiting and Training Manager Middle East and Asia, Schlumberger, UAE

10.15

Networking and Refreshment Break

10.45 Industry Roundtables Energy – Led By: Faisal Al Sayegh, Managing Director, AlMubasher Consultancy, UAE Manufacturing and Trade – Led By: Anas Al Otaiba, Executive Director – Strategic Planning & Operations Support, Tawazun, UAE Hospitality and Services – Led By: Dr Olga Kampaxi, Area Director of HR, Rotana Hotel Management, UAE Public Sector – Led By: Yasir Al Naqbi, Manager, Abu Dhabi Award for Excellence in Government Performance, UAE 11.45

Leveraging The Power Of Mentorship To Create Future Leaders yyHighlighting the long-term benefits of investing in quality mentoring now yyEncouraging the transfer of knowledge from experienced Emiratis and expatriates to young Emiratis in the workplace yyHow mentorship can facilitate better integration in the workplace and provide young Emiratis with a vision of the future Dr Brian Etemad, Managing Director, Hamptons International, UAE

The TAWDHEEF exhibition is the region’s leading Emiratisation and Recruitment show that offers the perfect platform for companies interested in developing their UAE national workforce and meeting qualified Emiratis and other professionals. In 2011, the exhibition played host to over 100 public and private organisations and attracted over 28,000 visitors. The 6th edition of TAWDHEEF exhibition will take place from 31 January - 2 February 2012 at the Abu Dhabi National Exhibition Centre. For more information, visit www.tawdheef.ae

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Summit Day TWO Wednesday, 1st February 2012

Recruitment and Talent Acquisition

12.15

Careers, Not Jobs: Enabling Potential Employees To Visualise Career Growth Beyond Short-Term Criteria yyDemonstrating your organisation’s commitment to developing national talent yyRecognising the importance of coupling compensation and benefits with a career path yyEffectively communicating non-tangible rewards to potential employees to help them view long term career prospects Dr. Jasim Al Ali, HR Director, Dubai Department of Economic Development, UAE

12:45

Networking Lunch

13:45 Effective Interview Strategies And Techniques To Identify The Right Talent For Your Organisation yyTailoring the interview process for nationals yyIncluding Arabic and English as benchmarks during the interview process yyLooking beyond paper qualifications to find the right personality and the best fit for your company culture Dr Olga Kampaxi, Area Director of HR, Rotana Hotel Management, UAE

Talent Management and Career Development

14:15

Integrating Emiratisation Into The Wider Company Culture To Add Value To The Business And Performance yyEnhancing organisational buy-in to Emiratisation goals by effectively communicating strategies to all stakeholders yySuccessfully aligning your Emiratisation objectives with your talent management strategy and business plan to position them for long term growth yyIncreasing cultural and religious awareness for all stakeholders to enhance integration Michael Mamish, Senior Director - People and Organization Practice Leader, Ernst & Young, Saudi Arabia

14:45

Charting Relevant Individual Career Development Plans To Manage Expectations yyDesigning and developing individual career development plans that actively involve employees in the facilitation of organisational growth yyEnsuring sustainable future growth by adapting and modifying career development plans as the business progresses

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Sangeeth Ibrahim, Assistant Vice-President Training, Sharjah Islamic Bank, UAE

15:15 15:35

Networking and Refreshment Break

16:05

Developing And Implementing Effective Succession Plans To Foster And Mature Future National Leaders For The Sustainability Of Your Organisation yyEnsuring that career development and succession strategies are aligned to aid effective implementation yyHow to identify young nationals with leadership potential to guarantee their timely development yyAligning a career development plan with a succession plan to ensure a smooth transition Amin Carter, HR Advisor, Ammroc, UAE

16:35

17:05

Enhancing Your Reputation In A Highly Competitive Market To Become An Employer Of Choice For Nationals yyEnsuring that your organisation stands out in an increasingly competitive employers’ market yyUnderstanding the principles of employer branding to attract top talent yyIdentifying what your target market values and how best to communicate with them to ensure effective branding of your organisation

Sustaining A High Performance Culture Through Employee Engagement yyWhat does employee engagement mean to organisations? yyHow can organisations use employee engagement to enhance business results? yyCreating and maintaining a work environment that fosters employee excellence yyMotivating employees to increase individual engagement with the business yy Adopting a holistic approach to growth for improved employee performance yy Creating an open and inclusive culture to increase employee satisfaction and boost productivity Ahmad Ali Zia, HR Director, Unilever Pakistan, Pakistan, formerly HR Director, Unilever KSA & Gulf, UAE Close Of Summit

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POST-SUMMIT WORKSHOPS Thursday, 2ND February 2012 Our workshops are designed to complement the main Summit sessions. Led by industry experts with extensive experience in the UAE, these workshops have high quality content that provide you with practical tools and proven strategies to advance your organisation’s Emiratisation plans! Workshop Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 12.30 with appropriate breaks for refreshments. Lunch will be served at 12.30.

Workshop A • Bespoke Succession And Development Plans For Future National Leaders Workshop Details: Investing in the development of home-grown leaders is akin to investing in the future of the business. The early identification of national leaders is important to any organisation and can simultaneously cut down onboarding time and ensure a quick and smooth transition period. This workshop will provide you with the tools to: •D efine functional and soft skill competencies for a target post •U se personality tests to ensure that you have the right person for the right post •D efine accurate individual development plans •C reate an effective coaching and mentoring system About Your Workshop Leader: Sangeeth’s objective in his role at Sharjah Islamic Bank is to make associates more effective by motivating them to dream bigger, strive harder and achieve more. He has conducted several multi day workshops internationally Sangeeth Ibrahim, Assistant Vice President including in the UK, Germany, Training, Sharjah Islamic Switzerland, Poland, Sudan Bank, UAE and all the GCC Countries. Sangeeth is a senior resource person at the Emirates Institute for Banking and financial studies and conducts over a dozen soft skills training programmes for them every year.

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Workshop B • Driving National Employee Engagement To Increase Commitment And Retention Workshop Details: In any organisation, employee engagement can not only enhance business performance but can also increase commitment and retention. Based on his experiences in the region, the workshop leader will cover the following key points: • Customising employee engagement principles to attract and retain nationals • Data and facts on engagement: Standard models and research • Engagement Mission at Unilever, how its results have improved and how this can be applied to other organisations About Your Workshop Leader: Ali’s career started in supply chain with P&G and he has worked with various multinational companies like 3M, Artal and Parke-Davis (now Pfizer). Ali joined Unilever Pakistan in 2000. In 2003, he moved into HR as Learning Manager and HRBP for Foods & Ahmad Ali Zia, HR Director, Unilever Beverages. Ali was HR Director for Pakistan, Pakistan, Unilever, GCC Region, handling formerly HR, Director of Unilever - GCC Region both KSA & Gulf Business Units, based in Dubai, until July 2011. He is currently a Board Member and HR Director at Unilever Pakistan.

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Thursday, 2ND February 2012

Thursday, 2ND February 2012

Workshop Timings: Registration and lunch will be at 12.30. The workshop will commence at 13.30 and conclude at 17.30 with appropriate breaks for refreshments.

Workshop Timings: Registration and lunch will be at 12.30. The workshop will commence at 13.30 and conclude at 17.30 with appropriate breaks for refreshments.

Workshop C • Creating And Adapting Training Programmes For The Local Workforce

Workshop D • Optimising Organisational And Industry Branding Amongst Nationals

Workshop Details: When designing training programmes for nationals in your organisation, it is important to consider cultural context, language and sensitivities to avoid miscommunication and ensure that the programmes are suited for nationals.

Workshop Details: Talented Emiratis are highly sought after. In an increasingly crowded employers’ market, how can you ensure that you organisation stands out?

This workshop will provide you with the tools to: • Develop effective training programmes • Ensure a unique and individual approach for each national employee • Understand what does and does not work – lessons from the field About Your Workshop Leader: Jane is responsible for the delivery and design of customized leadership training and development solutions for FCME’s regional clients. Jane has extensive global experience in leadership and performance management, covering a range of sectors and Jane Rennie, Senior Consulting Partner, government departments at the FranklinCovey Middle senior level. East, UAE She has supported large multicultural teams in the analysis and implementation of business learning solutions designed to meet the needs of major companies in the Oil & Gas, Logistics, Education and Government sectors across South-East Asia and the GCC.

This workshop will help you attract Emiratis to your organisation with practical tools to: • Improve employer branding • Communicate with your target market by understanding what they value and how best to interact with them • Demonstrate your organisation’s commitment to Emiratis in the workplace • Help Emiratis visualise long-term career prospects with your organisation

Media Partners

Event Partner

GET CONNECTED Follow us on Twitter @IIRMiddleEast, #Emiratisation Join our linkedin group - IIR - Human Resources ME Group

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Sponsors Diamond Sponsor

Gold Sponsor

Etihad Airways, the national airline of the United Arab Emirates, has in just over seven years established itself as the world’s leading airline. Etihad has received a range of awards that reflects its position as the leading premium airline brand in the world, including, World’s Leading Airline at the World Travel Awards in 2009 and 2010.

Schlumberger is the world’s leading supplier of technology, integrated project management and information solutions to customers working in the oil and gas industry worldwide. We employ more than 110,000 people representing over 140 nationalities working in approximately 80 countries.

As the national airline of the UAE, Etihad Airways recognises its responsibility to pioneer employment opportunities for Emiratis in the airline industry, also bringing on board their unique skills and experience for the benefit of the airline. The Etihad Airways’ Emiratisation scheme offers a wide range of career opportunities for UAE nationals, including a cadet pilot scheme, a technical engineering development program, a graduate management development program and call centre program. Etihad’s Emiratisation program currently has 228 UAE national trainees deployed across the airline, including 103 cadet pilots, 38 graduate managers and 57 technical engineers.

Knowledge, technical innovation and teamwork are at the center of who we are. For more than 85 years, we have focused on leveraging these assets to deliver solutions that improve our customers’ performance.

The most valuable asset of any organisation is its people and that’s why staff development is such a big focus for us. Etihad continuously strive to develop our training programs and have invested in state – of – the art educational facilities.

Platinum Sponsor

This year, the company is recruiting more than 5,000 graduates to begin dynamic careers in: Engineering, Research, Manufacturing, Geosciences, Human Resources, Business and Finance, and HSE. Schlumberger Limited has principal offices in Paris, Houston and The Hague and reported revenues of $27.45 billion in 2010. careers.slb.com

The Middle East and North Africa (MENA) practice of Ernst & Young has operated since 1923, and our longevity in the region gives us a deep understanding of business in this part of the world. We are the largest professional services provider in the region, with around 4,200 people in 15 countries and have won numerous awards and accolades for our work. The culture of Ernst & Young is to ensure that we understand our clients concerns and work with them to provide creative, innovative and cost effective solutions. We help to improve regulatory regimes and company reporting models. We promote transparency in financial reporting and use our influence to strengthen global corporate governance. We encourage entrepreneurship, which leads to growth, jobs and prosperous communities. And our people share their business skills and knowledge with others in their communities.

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In 2011, Schlumberger invested $1 billion in R& E. With 25 research and engineering facilities worldwide Schlumberger provides the industry’s widest range of products and services from exploration through production and provides a range of dynamic career opportunities.

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Silver Sponsor FranklinCovey is a global leader in leadership, strategy, execution and personal and professional development. At FranklinCovey Middle East, our passion and focus is on meeting the challenge of the ages: achieving greatness. Many seek it. Yet most fail to achieve it. Our mission is to enable greatness in people, leaders, and organizations throughout the Middle East. Our aim is to develop future leaders by delivering global knowledge and practical experience necessary to lead successfully in the new global knowledge workers age. FranklinCoveys client base covers more than 90 percent of the Fortune 500 organizations as well as numerous government entities and educational institutions.

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