Social Media Marketing Masterclass Leverage Social Online Platforms And Tools To Boost Your Bottom Line, Create Awareness And Engage A Community Around Your Brand To Drive Marketing Innovation
Book and pay NOW and bring your colleague for FREE on this course Only for January 2014*
Top 5 Business Benefits 1. Discover the latest regional and international social media marketing trends 2. Explore processes which will help you use online platforms to successfully build, launch and sustain your social media marketing strategy 3. Leverage your brand’s marketing mix, monitor your brand’s online presence and measure ROI to prove success 4. Explore rules of engagement and best practices from international brands 5. Evaluate current innovations, solutions and technologies to ensure your social media marketing campaign is a success
Bonus! You will receive exclusive access to three special reports: • Latest compilation of MENA internet and mobile statistics • Digital Media Consumption in the Middle East • A best practice guide for SEO in the Middle East
Organised by:
26 – 28 January 2014, Kempinski Hotel, Mall of the Emirates, Dubai, UAE 7 – 9 September 2014, The Address Hotel, Dubai Marina, Dubai, UAE
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Social Media Marketing Masterclass
26 – 28 January 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Meet Your Expert Course Director
7 – 9 September 2014 The Address Hotel, Dubai Marina, Dubai, UAE
Course Overview Designed to help you fine-tune your strategic understanding of social media and update your online media relations capabilities, Social Media Marketing Masterclass offers a breadth and depth of information through live demonstrations, exercises and “real world” case studies to advance your new media communications to the next level.
Akanksha Goel Executive Director, Socialize Agency, UAE An entrepreneur, trainer and consultant, Akanksha Goel moved to Dubai from Singapore. She was the editor-in-chief for STUFF Magazine (Singapore) and at the forefront of the digital media revolution. She helped organise Asia’s first ever podcamp and was the co-creator of the Digital Media across Asia Wiki. Today, she makes use of her leadership skills and digital marketing expertise to bring together a global team over 35 talented digital natives. This highly skilled team based out of Dubai works to achieve excellence in social media across the region, with clients such as Sony Electronics, Majid Al Futtaim Properties, Philips, Dubai International Film Festival, Clorox, and Kraft Foods to name a few. Having conducted numerous social media training courses and seminars in Asia and across the Middle East, she is a reference for digital marketing in the Middle East. She has been extensively interviewed, making her one of UAE’s most followed tweeps. Connect with her on Twitter@akankshagoel
Key Take-Aways: 1. Discover social media marketing trends in the region and beyond 2. Learn about new tools to leverage your brand’s marketing mix 3. Determine rules of engagement and best practices from brands in the region and around the world 4. Implement a core set of processes and resources needed to successfully build, launch and sustain a social media strategy 5. Evaluate current innovations, solutions and technologies 6. Monitor your brand’s online presence and measure ROI to prove success
Who Should Attend?
“Akanksha was really helpful and is an expert. She was encouraging and knows how to share information, making the subject really interesting. This course was really very useful. It will help a lot to improve our services and take the business forward to meet client expectations.”
• Marketing executives and marketing managers
Nour Samawi, WOM Communication, KSA
• PR executives, PR managers and PR consultants
• Marketing consultants • Corporate communications managers • Advertising managers • SME business development managers
“A powerpacked course covering the entire gamut of social media and helping me define it as a well researched and organised form of marketing, rather than just a ‘new fad’.” Apeksha Udeshi, Bayt.com, UAE
• Entrepreneurs • And anyone who wants to learn how to use social media marketing techniques to put them at the cutting edge in their quest for marketshare
“One of the best courses I’ve ever attended. Much higher than my expectations. Please keep up the good work. I love the depth of the topics Akanksha covered smartly.” Helal Al Helal, Capital Market Authority, KSA
“It would be brilliant to share such a course with top management to better understand the value of social media. Akanksha has great knowledge on the subject. I am very thankful that she taught us about social media because it opened a whole new world of possibilities for our business.” Claudia Schmidt, E-commerce Manager, Bayt.com, UAE
“Very interesting course. Exceeded my expectations.”
Would you like to run this course in-house?
The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts
Kezia Da Rocha, Towers Manager, Holiday Inn, UAE
+971 4 335 2437
+971 4 335 2438
register@iirme.com
www.iirme.com/socialmedia
Course Timings Registration will be at 07:30 on Day One. The course will begin promptly at 08:00 and conclude at 14:30. There will be two refreshment breaks at approximately 10:30 and 12:30. Lunch will be served at the end of each day’s session. Course Outline
Day One Understand The Evolution Of Social Media Marketing And Digital Consumers • The digital consumer: consumer engagement (meaning and implication) and emerging patterns in digital consumption • The digital marketing landscape: role of digital marketing (scope and context), emerging trends, technology shifts and the online ecosystem • Building the business case for social media - How it can help grow revenue, relations and reach - Sharing regional research and consumer behavior statistics • Overview of 10 social media platforms/tools that every marketer should know about and how they can add efficiency/ innovation to your daily marketing activities • Deep-dive into leveraging Facebook as a social media marketing channel - Facebook’s regional offices and how that impacts your strategy - Best practice examples of regional Facebook pages and the various design/tactical elements involved - Planning and implementing a launch campaign on Facebook - Understanding Facebook advertising and accurately predicting results - Difference between various Facebook products and the roles they play in your marketing strategy - What every marketer should know about Facebook’s marketing guidelines - Plug and play applications that allow you to take your Facebook presence to the next level Hands-On Activity: Harnessing the power of new Facebook pages Creating a strategic presence, using auto-generated insights/ analytics, creating iframes/FBML tabs, exploring Facebook’s advertising and bidding system and learning how to use tagging capabilities to reach greater audiences.
Day Two Leveraging The Tools Of The Trade: Benefits And Usage Guidelines • Deciding which new media channels make sense for your organisation through a strategic framework • Deep-dive into understanding Twitter as a support, customer service and feedback channel - How to find and follow targeted stakeholders relevant to your business - A look at best practices and regional brands that have deployed - Twitter as a successful marketing/customer service tool - Using advanced search options to gain consumer insights and map online chatter - Shortened URLs and how they play a role in determining your online campaign’s success - Revealing external tools that can and will improve your Twitter - Engaging your customers by humanising the corporate brand • Exploring LinkedIn: How to make the most of online business networking
+971 4 335 2437
+971 4 335 2438
• Questioning the power of blogs and the role they play for Middle Eastern businesses and consumers • A look at the role that social media plays in search marketing • Introducing new tools and platforms relevant to the region - Location-based networking and geo-tagging platforms - Arab social networks and forums - Video-marketing tools and seeing tactical campaigns that have successfully engaged consumers - Crowd-sourcing, cloud collaboration and RSS tools - PR2.0: How to draft and publish a social media press release online for different media targets Hands-On Activity: Twitter 101 Creating a profile, building a following, using links, re-tweets, creating business lists, organising tweet-ups and discovering the best desktop and mobile Twitter clients.
Day Three The POST (People, Objectives, Strategy, Technology) Approach To Strategy Creation • Select channels, venues, and technologies for effective social media strategy implementation • Anticipate required resources Discussion: Who should own your social media strategy? • Understand the potentially disruptive forces of social media behaviors, inside and outside the organisation • Crisis communication: effectively respond to online critics and emerging reputation management issues • Build a brand culture internally and externally by creating an opportunity for employees to communicate with customers directly and informally • Explore the role of the Social Media Employee Policy and see examples of policies created by other companies • Explore new technologies that can change the way you look at media monitoring - Advantages/disadvantages of social media monitoring dash boards that allow Arabic keywords - Dashboards that help you manage your social media communities while doubling up as a CRM system • Discovering case studies from around the world (based on industries of attending delegates) - Middle East brands that have created a measurable buzz online and a detailed look into marketing budget deployed, campaign timelines, agencies behind the success and ROI generated - Mistakes made by the Fortune100 - Global best practices within your industries • Digital outlook: trends in social influence marketing Exercise: Strategy design A session with our consultants where you will work through a framework, share ideas and make sure that you leave with a first draft strategy/tactical campaign idea for your business. By attending this course you will also get exclusive access to the following special reports: • Latest compilation of MENA internet and mobile statistics • Digital Media Consumption in the Middle East • A best practice guide for SEO in the Middle East
register@iirme.com
www.iirme.com/socialmedia
Social Media Marketing Masterclass
26 – 28 January 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE 7 – 9 September 2014 The Address Hotel, Dubai Marina, Dubai, UAE
FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE
+971 4 335 2437 +971 4 335 2438 register@iirme.com
www.iirme.com/socialmedia
DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com Event
Course Fee Before 10 November 2013*
Course Fee Before 1 December 2013*
Final Fee*
US$ 3,095
US$ 3,395
US$ 3,495
Social Media Marketing Masterclass 26 – 28 January 2014 (BC5172) Event
WEB BC5172/BC5173
WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?
Course Fee Before 22 June 2014
Course Fee Before 13 July 2014
Final Fee
US$ 3,095
US$ 3,395
US$ 3,495
Social Media Marketing Masterclass 7 – 9 September 2014 (BC5173)
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
*Book and pay NOW and bring your colleague for FREE on this course. Only applicable for January 2014 course
All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.
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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details
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Event Venue: Kempinski Hotel, Mall of the Emirates, Dubai, UAE Tel: +971 4 341 0000 The Address Hotel, Dubai Marina, UAE Tel: +971 4 436 7777 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.
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