M onda}; Oduber 10, 2011 THIS DAY, Vol. 16, No, 6013 Page 39 ------------------------------------------~--~----~
@91 BlusinessWORLD
more business nevvs
Global Firm Acquires Majority Stake in Arcay Communications urson-M~r.<teHer. ~ glob:ll , public r.e.hti ons :md communi c~tic n~ form, ha.~ agrn:d IQ ocquirr a m~jori [y ~ [ake in Arcll), Communicntions. a South African ClJnsLlil:l.Ilc.y 'vilh hend· qu:mers in JC'h~llnestl1~ and an e~te n ~i n: :lffili~le network across Africa. t'O"erin[! mon: than 50 COll!lt~. including Nigeria. Confirming the acquisition. the Nigerian IIm]i!!!e of the agency. Cl\·IC Connect {I'ero:ption Manageri }. !'aid the rcl:llion~hip WilUld Ix of mum..-il bcnefit~ [0 the entirc oclwOrk . An:ay COlllmunintions hns b«n Burso n-Mar.<leller·s e~c1u5i\'c affiliate panner in Afric;a sino: 21107. 'TIle full·scT· \·itt agency, \Vhi~h W:15 the Holrne'li Report"s J\fric:1.Il Agency of Ill'! Yem in 2009. now becomes a full ll1embcr of the Bun;on-M;u"liIc1kr nelwo rk 300 would now ~ known :15 An::ay Burson· M:mtdkr. ''Our detli!ion to take this
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ba.<rd cornm UllicatiollS agency. We are all c.~ltemcly ClIcit:d to b!:: part of Burson·M:mteller;he ildded.
majority ~take in Areay under· lines the gn::at imponnnC'e of tb!:: Afrirnn cuminent to ou r dienlli - and it offers us sigrttfi t:1 n1 0llportuni ties 10 ell p:l1Irl our g oOO.l business. This stralegic move demon.~tes our com· mitment to ~rvi ng our d ienlli in e"cry part of Ill!' world:- SOlid global CEO of Bunon· Marsleller. Mark Pc!1rI. " H3\ing found ed Arcn)' Conl1nuni("3lion.~ o\'er 20 yean; ago. I am proud th~t it h<l.~ lI()\\' in"Ome a fu ll mem ber of tile BUlWll· Mnrsleller ~.Iobal net· work," said the Olnirman and CEO of /\ rcny Durwn· Marstd ler. Robyn de. Villicr5. '"llli~ ilCtJui~il ion is the best demonstra tion of Bunan· Marsteller's faith in our \>om. our busi ness and our rq!ion :md it offers huge opportunities for my le.am as pm! of the WQrld·s leading e.videnced·
CEO BUr:!;on·Marsteller Europe: Middle East & Africa
(EMEA) . Jerem y Galbmith . said: "nle IlCXt decarJe will bring inunense p'OI\1h in the PR irttlustry ~ AfrX"lI and we ~ oommined tocxp3nding our l:usiness on Illis roll iineni.
"Arcay is tile 1e~t1ing roosullaocy in the region - offe ring r:.'(ccu tion combined with 1!JGI1 market expertise nnd Robyn and her team shan:: our pn.o;sion for e\'idcno:-ba.<ed Sl'liITIl~
FC Targets l .2m Jobs from Cassava Processing
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o help SlIrngthOt the valuechain in the: C<I.'iS3\'3 marketing in Nigeria. UlC Federal Governmc:nt h:l.~ said it would establish a Ca.ssa\'lI Marl.."ct and Tmdc [ko."Clopment Corpor.!1ion (CMTOC) to drive UlC \'lIlue·addcd thain :Jctivities. 1k MiniSlcr of Agriqllturc nnd RurnJ Development. Or. Akinwuruni Adcsim. gave the hint in Awp while. :ddJessing participanlli at the stakdlolders' forum ~ignal1ing the kick·Qff of C3S.o;.aVl\ Ir.Il1sfomllllion action plan and implementation SUlItegr. AdesiR.il !laid the ca.~sava tr.msfomlOltion woold =Ie 1.2 million jobs. half on-f:mn and
lllllf olf-fmm, and an incre:tse of $450 in the income of 1.8 million ca.ssaV3 farmer.! from iocrea<.al productivilY of 125 IDnnes perhect:uc. in addition to creation of a strong suPl,ly chain.
'-nr C\!lSa\';I trnru;rcrmattoll agcnda seeks to rn:ate a new gener.ltion of C3S.'\.aVl\ filrl1lC:T5. oriented towards oommen:ial productiOn and fruming as a 00sinc:ss. and to link [hem up 10 reliab le demand. either from ~ or a gu:Jr.llltaximinunum price scheme or tlE gO\'. emment;'lx: said. 1be minister apn:ssal regret
that ca.'i.~1va fJroduction in Nigeri.1 was irxnasing 81 tluil:
percent("\ny year ~1 then;ltion cuntinUC!i to import ~h . t'lour. SWtttcocrs that can be m.'1lIe from C:lS.Q'';\. ~Ifl::ssing 111.:11 it was as a ~ h of tile manner'il Wrul vrod~l . nmrl<cleU and COI1Smned in Nigeria. To rully (".1(ploil UlC potential of cassava. especially as a repl:x:emenl of imponed IlIW m:lIcrial~ and a~ all c" port com· modity.Adcsina s.1id there was need loeh:mgc how=~;] was grown nnd trnOcd in tile ctJUntry. using a value-c hain del~lop ment approach. "TheO'o'Cff'l'3l."hlng straJegyof tllC ClISSiiIva tr.msfonnalion is to rum tlEtaSSaV3 sedOl' in Nil1eria inlo major plll}'er the local
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Slot Phones Storm Kwara ~ ~
From Hammed Shilf" In 11m"
lot pho~ enteq ris'!S has been unveiled in UoTin . K\I,arn SII'1 '.e. wilh lhe offidOli opening of it:: rln! uutlet in the North·centul State. lbe ouUet \VlI5 c pened by the wife or the State Vo\'em(ll' and initiatOl' of Leah foundation. Mrs. Omole-.V3 Ahmed. Declaring the teJenlfllntunicalion en!Cf]l'Iise Of-en. t.lrs. Mnla! c:;pJled on in ,est~ to comedo....n 10 Kw~n Slilteand ifl'·esl. as all the fa:'l~ that faHlUr t~m;u-e avaihbk. most esp:cinlly. pc~ mid Irnnquili· ty for ulcces.d ul bu"iine!is. She said lhe ~~ t oo min· jstmtion sioce il5SlInption or offICe hOO been livi Ig 10 the ex l~tmions of K'I"arnns in on!cr 10 anmet mere im't'Stors into the Slate. She: l!dded UmI. in doing thi~. 0111 the ongoing: lOiKfs pmjccIli hOO been compl"'aI while rural dectridty ~jecu had been embarked on 10 stimulate the industrial gru'Mh of UIt':· stale. 1\ Irs. Ahmed s.'lid with tIlt': coming of the Slot enterprises to Itori n. il would pro\'ide eml'loy~nl ''PJXl''1llli1ies ror tilt': ""l'idt-nL~: then!b:· :Jaleler_ nl ing the ~ocio ,'("ollomie growth of the popula:e. Earlier. llle r l:magi ng . Dim:1PT of Slot Lilllitro. Mr. ;\irmrndi N\Va~bo. in his \\'el· ,:on~ address' boeul( :med the inOu:'l. of fnk:: 0Iinc_... phones illto tile Nigerian m: n;et. '1le f:lke phone,:. accordi ng [0 hi11l. hall two rnnjt1r prol ,kms ~iz the economic and health implkalinns. NWlIgt:o 3!lUed Ih: I the ceooomic proble m W31 usual ly cau=! by dumbititYI ,fllle falte phone!! lIS they do oo · I :L~ long bef(lfC they are spoilt. forcing Ihe consumers to cr ntinue 10 buy more pllOl'1!'t> \lith fund tliat ctJUld hil\'e bttr investal inlo other Ihing5. He said Slot h:l5 aome [0 fiU in this !?IP b)' mat-.il '~ quality phort'!S ""'lIilabk to UI' market. lie disclosed that the :umpany. which was start'!!! in 1998, simply means positiJn and it had sioce U\CIl posiril ned iL~l f to bring quali ty telaomrnuni· Cltions service 10 the dotntep of Nigeriru'ls..
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dient 11m. The past four years have pml"ed Ihal we wo rk extn:rncly \\'el1 together and 1 am absolute ly {klightoo that Robyn will be joining the EMEA lcadm.hip tcam:'
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and intCm;1tiQna! :i1.:trth. sweet· ethanol. and dried chips indu~tries hy adopting itnpro\-eU pnxflK't1on and pro· l'C.'lsi ng tech noloJ!ie.~. and organising producers arid pnxt:S.-<ofS into efficient \':due:ddecl d~1ill", he stal1:'d. Acoording [0 tlle minister. the l'allle--:v.1tkd ehain "'oold be llrivcn by the prhate ~Ior \\'i1l1 suptlQ'l from the: public sedor. OOdiOlI that tIle fcrkr.d. Slate:<. local gO\'eTlUl1Clllli and tlJeNon· Go\~mmen la l Organis.1tiuns (NGOs} wOIlld org.1nise and train f.'II1l"ICf!; in modem production method.~. and dissemin31e to them impru''ed ,'aridies and inputs Ittjuired to grow dlCm. 1'11C11' ,