April 2020
106
ISSN 2278 0742
English and Communication Skills Documenting Success Stories: Style of Reporting Meena Malik Abstract Strong and effective communication has a great role in translating research to reality. Every scientific endeavour/project in terms of technology or field application has a story to tell. In Institutions of higher learning, the science communication is mostly perceived as shortcuts, bullet points, technical terms, and formulaic expressions. To move from information to knowledge, from empirical facts to rationale interpretation of facts, we need language to express. For creating impact of the new knowledge in science, we need to lay emphasis on the art of scientific communication, in general and documenting success stories, in particular. These success stories have to be clear, simple and well planned to have direct impact on the lives of the people. Strong and effective communication in the form of success stories helps bridge the gap between new developments and the stakeholders and makes innovations accessible to the target group that traditionally remains excluded from the process of science. The art of documenting success stories is one of the important professional skills for every science and extension professional. Success story, if it is to be effective and efficient, must be designed for the needs and the understanding of targeted end-user or group of users. It should be carefully planned and documented keeping the reader in mind. The success stories impact individuals, families, organizations, start-ups, local governments and economy at large. Key Words: Science documentation, Science communication, Success stories, style Communicating science through success stories is as important to the scientific process as designing, conducting and analyzing the experiment itself. Any research, irrespective of its spectacular results, is not complete till the results are published and translated into reality. In fact, the foundation of science is based on the premise that original research knowledge and innovations must reach the end-user. Every scientific endeavour/project in terms of technology or field application has a story to tell.
The Success story is an important marketing tool for any project/program that is noteworthy and significant. The program completed or in its earlier stage of development may have
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