Icebreaking Territory
Don’t you just LOVE getting blown away by a great
Story?
IJSBREKER as such HERMAN&WOLF
HERMAN Vanaerschot
ideasaction
ideas&ways
WOLF Van de Casteele
a REALITY DRIVEN
C
COMMUNICATION platform. PRINT — WEB — ACTION tools
Who wants to be ignored when you can be
the talk of the town
;-) Social media
Google Twitter Facebook LinkedIn Vimeo Issuu Livemocha YouTube Netlog
What lures a lady
from her 3am bed for just one piece?
Exploring the deep desire for chocolate.
?
Campaign Strategy
Een boontje voor chocolade.
Hot Legs COOL FEET Creating concepts
•
best loved dog Packaging and design
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Concepts for
Exhibitions Fairs and
An Artic Journal
featuring
Dixie Dansercoer Publishing ideas
That’s good vibes coming from your part of the world. Ondertussen hier BRIGHT SUNSHINE en ook te warm voor de tijd van het jaar. ‘s Nachts wel vriezen. Deze morgen een serieuze training achter de rug: 20’ radicaal steil omhoog tot Ried Mörel, verder nog 600 hoogtemeters in 45’ tot in Riederalp en dan als een bom naar beneden in 30’ om 1000 hoogtemeters in de quadriceps te krijgen. Eergisteren tot helemaal hoog in 30 cm sneeuw omhooggemountainbiked tot aan de Breihorn, aan de afdaling begonnen maar 20 meter lager velg in twee gesplit! Dus... een dikke 600 hoogtemeters naar beneden gelopen met de mountainbike aan de hand waarvan het achterwiel helemaal blokkeerde. En plezier dat we gehad hebben. Een boer stopte met zijn jeep, out came his gsm met wat mest eraan en ik maar proberen Julie op te trommelen...
Making
ICONIC BEERS look as good as they taste. Fifteen Years of Creative Production for AB Inbev
Saved by the
bell
After passing the creative exam we are ready for more stressing challenges.
RIP— in PEACE
Enfocus Software
Brand Design & Sales Activation
Ann Buysse <ann.buysse@enfocus.com> Enfocus Wolf Van de Casteele <wolf@ijsbreker.be>
Trapped between a RIP and a hard place? Dear Wolf.
When you downloaded PitStop Professional, you turbocharged your desktop with the power to meet those ghastly deadlines with style a composure.
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Check out the product reviews and see what trade experts have to s Press clippings
Creating change
Information Campaigns
LIFE â&#x20AC;&#x201D; is what happens to you while youâ&#x20AC;&#x2122;re busy making other plans. John Lennon
POSSIBLE variations in texture or colour are part of its beauty Camper
SKILLED
©
inACTION Logos and Branding
as such R E K E IJSBR AN&WOLF HERM
A typical communication
design for BRANDS.
BrandConcepts SECONDopinion BRANDactivation
AbovetheLINE SOCiALBeneďŹ tCommunication GraphicDESIGN InstitutionalCAMPAIGNS
Promotionaldesign GraphicPRODUCTION
Advertising
RumouraroundyourBRAND
ImageScouting&Shooting
BELOWtheLine
EXhibitionConcepts
SocialMEDIAcoaching
RecruitmentAdvertising
POSopportunities
Book&editorialDESIGN
OUToftheBLUEapproach WEBdesign TOOLSforACTION ViralMARKETING connectpeople
Eventconcepts
Talk to us. And let’s create your cool personal CompanyNote edition. ®
Creative Connections
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hard to ignore
... whilne wome like it most
CompanyNotes® editionss
Lancer Soccerex Garello fashion HipKid Laurent Perrier Congé — Piknik Musik AB INBEV university AB INBEV Stad Leuven Lexicon SmartCart BRAU Hungaria linked with ISSUU
your next
ME TOO
communication tool
FEEL invited.
STRATEGY • BRANDING • DESIGN • IMAGING
IJSBREKER nv
Vaartkom 35/01, B-3000 LEUVEN T 0032 16 400300 wolf@ijsbreker.be herman@ijsbreker.be www.ijsbreker.be
Having something different to say makes communication compelling. It’s what gives a brand a personality. Creating fascinating personalities is what excites us. And it’s what allows your brand h real connections. ucmake
as s
ER aLFfew opponents too. A strong personality attractsB fans. REKPerhaps IJS
AN&WO
ERM making them even more supportive. But the opponents rally the realHfans, At IJsbreker we like to work with people who want to make a difference. Over the years IJsbreker has proved to be a creative and productive partner for international as well as local brands. Of course, we are always eager
to meet new people. If you’ve something to say, let’s talk. Contact Wolf or Herman — 32 (0)16 400 300
STRATEGY • BRANDING • DESIGN • IMAGING
CompanyNotes get the feel
®
an IJsbreker concept All
rights reserved © IJSBREKER nv, 2011 SOFAM. The concept is protected by a copyright. It’s not allowed to copy/reproduce or modify the concept without the written authorisation of IJsbreker nv. © Photo: AB Inbev, Ingmar Bergman, Woestijnvis, Herman Vanaerschot, Anna Vanaerschot. © Illustrations: Wolf Van de Casteele.