WORLD REWILDING DAY Impact Report 2021
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Executive
SUMMARY Successfully rewilding Earth begins by inspiring people around the world to support and participate in rewilding projects in their region. The Global Rewilding Alliance launched the first annual World Rewilding Day on March 20, 2021 (the equinox) to expand enthusiasm for actions that help stabilize the climate emergency and simultaneously protect and restore the web of life. We call these sets of actions rewilding. And through the collective efforts of our network on World Rewilding Day, we saw an exponential increase in the global rewilding audience. World Rewilding Day has proven to be an extraordinary opportunity to engage the media and the broader environmental movement around the rewilding vision.
Photo courtesy of the Cheetah Conservation Fund
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How Many People Reach
400 MILLION In the days before and after World Rewilding Day our network partners reached nearly 400 million people world-wide with the rewilding message. This saw rewilding news and social media chatter accelerate from numbers in the single digits to millions literally overnight.
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How Many Organizations Participated
+120 NGOs
In the weeks preceding World Rewilding Day, the Global Rewilding secretariat coordinated with our network of over 120 NGO rewilding practitioners to plan for World Rewilding Day. When the day finally arrived, dozens of these NGOs utilized the World Rewilding Day assets and shared them over social media and with traditional media. Our ability to reach an audience of 400 million people was the direct result of high levels of participation among our network members.
Balipara Foundation (India)
Northeast Wilderness Trust (US)
Guanacaste Dry Forest Conservation Fund
The Scottish Rewilding Alliance (UK)
Climate Reality Project India
Ecosulis (UK)
IUCN CEM RTG (International)
Estrela UNESCO Global Geopark Portugal)
Chagos Conservation Trust (UK Overseas Territory)
ARK (NL)
Jane Goodall Institute Belgium (Belgium)
The Wildlife Trusts(UK)
Rewilding Europe (Europe) Wildlife Conservation Trust (India) Green Guard Nature Organization (India) Bush Heritage (Australia) The Bunloit Rewilding Project (UK) Tompkins Conservation Global (Chile) Rewilding Britain (UK)
Zooverband (ZdV) (GER) Yellowstone to Yukon Conservation Initiative (US) The Long Run (Africa) Auerrind Projekt (GER) Trees for Life (UK) Rewild Scotland (UK) Chiltern Society (UK) Save Ryebank Fields (UK) WWF Australia
Rewilding Appenines (Italy)
Rewilding Academy (NL)
John Muir Trust (UK) Defra UK (UK)
Gorongosa National Park (Africa)
Australian Wildlife Conservancy (AUS)
Rewilding Institute (US)
Royal Geographical Society (with IBG) (UK)
WWTworldwide (UK)
Social Democrats (Ireland)
World Land Trust(Africa)
Fish Migration (UK)
Heal (UK)
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Where
OVER A DOZEN COUNTRIES & ON EVERY CONTINENT Our audience was concentrated in the United Kingdom and Europe. This was the direct result of the leadership of Rewilding Britain, Heal Rewilding (UK) and Rewilding Europe, all Global Rewilding Alliance members. We also had a good showing in North America and India. Other countries reached include Argentina, Australia, Brazil, Cameroon, Chile, China, Russia and South Africa. Volume of posts by country, March 18-29, 2021 7.5k
5k
2.5k
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Who Shared Messages
GRETA THUNBERG & LEONARDO DICAPRIO In addition to the messages shared by the Global Rewilding Network and the media they helped cultivate, including the Guardian and the China Global TV network, we also saw the participation of several high profile celebrities who are helping rewilding breakout of the traditional conservation mold and into new audience segments.
What Materials Were Shared A video, media kit, landing page, and social media messages To make it easy for others to participate, the Global Rewilding Alliance provided several materials to help stimulate the rewilding conversation on World Rewilding Day. These include the following: • A professional video translated into four languages • A media kit with a press release to be tailored by region and disseminating NGOs • Pre-prepared social media content and messages • An informative landing page about rewilding In the future, we will work to provide more materials tailored by region and language to make World Rewilding Day an even bigger success.
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A Few
VIDEOS CREATED Here are a few examples of some of the amazing content that was created out of the World Rewilding Day by different Alliance members.
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The
RESPONSE While there were too many great contributions on World Rewilding Day to pick a favorite, we would like to close this impact report with a poem written by one of our members that simply and beautifully captures the spirit of rewilding. For a more detailed account of Rewilding Day, please visit the summary blog written by the Global Rewilding Alliance co-director, Karl Wagner.
Enabling Catalysts My Wilding lawn Springs to life Peace returned Mower retired A natural order Chaotic, joyful Re-enchanting Primrose, bluebell Speed well back Wanting to thrive Ready to live With us, if we can Only step back... Step forward. Alister Scott 9th March 2021
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Protect. Restore. Rewild PUBLICATION INFORMATION April, 2021 This document may be reproduced wholly or in part as needed. Please include the attribution: Global Rewilding Alliance (2021). Produced by the secretariat of the Global Rewilding Alliance (GRA), supported by the WILD Foundation and Global Wildlife Conservation. The GRA is a network of rewilding practitioners and messengers based on the Global Charter for Rewilding the Earth, a product of planning for the 11th World Wilderness Congress (WILD11) 2020. Global Charter for Rewilding the Earth https://wild11.org/charter/ Secretariat Co-Directors: Magnus Sylvén (Switzerland); Karl Wagner (Austria) YouthREWILD Network: Flávia Martinelli (Brazil) Graphics and Media: WILD Support Team GRA members are rewilding the world…join us! www.rewildingglobal.org info@rewildingglobal.org Founded by wild.org
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