IKACH International Product Design Student, India
irfan.kachwalla@gmail.com | +91 900 424 8282
IRFAN KACHWALLA International Product Design Student, Fifth Year DSK ISD International School of Design irfan.kachwalla@gmail.com +91 900 424 8282
EDUCATION 2009 - 2012
ILLUSTRATOR DSK ISD INTERNATIONAL SCHOOL OF DESIGN, India
Product Design Masters & Management, Sketchbook Education
2007 - 2009
MIT INSTITUTE OF DESIGN, India
1992 - 2004
BOMBAY SCOTTISH SCHOOL,
Indian Design Foundation
INTERNSHIP
“I am Looking for a 6-8 Months internship (Feb-Sept 2012) for exposure to new methodologies preferably in product & interaction design“
ICSE Junior School, Notebook Education
+++++
Technical drawings, Realistic Renders, Scenarios, Graphics, Infographics, Posters
PHOTOSHOP
+++++
Realistic Final Renders, Quick renders, integrations
SKETCHBOOK PRO +++++
Form generations, researching proposals
OXYLANE-DOMYOS
Footwear & Fitness Equipment Intern, 6Months, France
ALIAS +++++
2009 (1Month)
DESIGN DIRECTION, Design Agency
RHINOCEROS
+++++
KEYSHOT 2
+++++
2010 - 2011
Form exploration, Field research, India
2007 (1 Month) MAKROTECH, Industrial Design Agency Blow moulding & 3D Modelling, Design Intern, India
FREELANCE MARCH 2011
DOMYOS, India
Consultant, Challenging the new global strategy of the brand for the Indian Market
JUNE 2011
MUMIDESIGN, United States
Creative Ideation & Communication of Apple iPhone Cases, Team-Forming a partnership with Digital Design Student
AUGUST 2011
:DESIGNLIFE, India
Junior Designer, Research & Ideation, Professional Photography Equipment
Basic Modelling,
Detailed Models, Respecting Measurements form explorations, Vray Renderer Quick final realistic 3D glamour Shots, Money Shots, exploration in materials, Post Ps, learning Ver 3.0 Animation
INDESIGN +++++ Making interactive final Presentation, graphic layouts,
PREMIER PRO
+++++
AFTER EFFECTS
+++++
Basics, Video, Annotations,
Basics, Learning from online tutorials
LANGUAGES ENGLISH_Fluent MARATHI_Basic
HINDI_Fluent FRENCH_ Beginner
MANAGEMENT
Today I am capable to lead a project with an international team of 4-6, I like to tap into the teams creative wisdom, with a motto “what do you think” Let us see what the team wants to do .
SKETCHING
+++++ Quick Research +++++ Illustrations +++++ Exploded views +++++ Story Boards +++++ Technical Details +++++ Conceptual
PROTOTYPING
I have worked with various different medium in Wood & metal workshops. Quick Paper Mock ups, Compressed Wood, Prime & Paint, Wood, Metal Sheet, Laithe work, Prime Paint Buffing.
INTEREST
I like to investigate all possible solutions prior to implementation, Retro Collectables like Metal boxes & road signs, quirky innovative products, flea markets, iPhoneography, Printing my own stickers, Spontaneous Motorbike Rides, Hightop Sneakers,Volleyball after 5pm, Music Genre Electro House & Trance.
EVERYDAY TOOLS*
*The following contributed in the making of my Designfolio
irfan.kachwalla@gmail.com | +91 900 424 8282
ME>
“DEVISE A REFRIGERATOR FOR INDIAN MIDDLE CLASS FOR 2016“ Guided by Gaurang MITTAL, Head of Innovation Whirlpool, India Team Manager of Three Junior Design Students | Duration of 03 Months 2011
WORK IN
PROGRESS
Taken prior to our final submission, hence the faces
4%
40% INDIA
1,800 CRORES
30%
MIDDLE MID-CLASS
2016-2017 INDIA
30%
CHINA
USER (A)
WOMEN PRICE
25,000 - 30,000
FIRST TIME BUYER 25 -40 YEAR OLD
19%
OTHERS
22%
LATIN AMERICA
EUROPE
USER (B)
WHIRLPOOL USER 40+ YEAR OLD
MEN
ASIA
ANALYSIS
55%
UNITED STATES
NNERI FREEZER MPARTMEN CO T
44%
ELECTRONICS
REFRIGERATION LIGHTING & FANS
HEATING
6.6
B OTTLE STANDINGSUNIT
18%
L
G T
LIO N
S
EVELLIN FEE
2010 LAUNDRY
S PRIMARY DOOR SHELVE
66%
12%
4%
S TANDIN G TRAY
COVERED COMPARTMENT S
4.6
2015
7%
9%
S HALL O W FREEZERYTRA
MIL
16%
34%
AIR CONDITIONING
OTHER APPLIANCES
Understanding Whirlpools Business philosophy we Identified new opportunities in the current & future market and users
3.2
FROST FREE INR 15,000-51,000
2,00,000 - 10,00,0000 INR /YEAR
FROST CONTROL
DIRECT COOLING
INR 12,000-19,000
INR 9,000-14,000
R UPPE LE MIDD
Innovation in Technology is very slow, Perception than the refrigerator as a Commodity rather than an appliance
4% 8%
15 % E L IDD R
UPPE
M
LE
IDD ER M
26 %
LOW
irfan.kachwalla@gmail.com | +91 900 424 8282
ANALYSIS
REFRIGERATOR Q&A WITH HEAD OF INNOVATION
WHAT WILL THEY BE EATING
AFTER LIFE SPARES PARTS
FACTORY VISIT MANUFACTURING
PERSONAL USER INTERVIEWS
WAREHOUSE VISIT PACKAGING
EXPERIENCE
We created an Infographic of the entire refrigerator experience from our analysis phase to help us throughout the design process Whirlpool Factory Visit Indian User Interviews Online Surveys Recycling
CLICK!
CLICK!
POSTER
PROCESS
INFOGRAPHIC
irfan.kachwalla@gmail.com | +91 900 424 8282
CREATIVITY
CREATIVITY
MANAGEMENT PRIORITY MAPPING
LIKES & DISLIKES
DYNAMIC BRAINSTORMING
INSIDE AN INDIAN REFRIGERATOR
CREATIVE USER THEATRE
USER PERCEPTION FLASH CARDS
Implementing what I have learnt from my other design experiences, to constantly inspire the Team to be creative Creative Brain Warming Dynamic Brainstorming User Perception Cards Scenarios around the fridge Priority mapping for the Users
irfan.kachwalla@gmail.com | +91 900 424 8282
CREATIVITY
PROPOSAL
COMMUNICATION TEASER BROCHURES INDIVIDUAL IDENTITY & FEATURES
During our digital presentation of the different creative proposals we distributed physical flyer with the aim that the jury panel members may find more information regarding the concept & not get confused between them the proposals Unique Concept Identity Teaser & Global visual Features & Technical detail Orthographic Views
irfan.kachwalla@gmail.com | +91 900 424 8282
01 LEGO
Changing image of the refrigerator in india Powered by a conductive polymer belt throrugh a dock, it permits the compartments to be rearranged & accessible from from both the faces
02 HORIZON
A fusion between food preservation & preparation, exterior refrigerative surface to aid in preserving, preparing & serving
CLICK
CONCEPT PROOFING
CHO SEN FOR DEVELOPMENT
03 FLATPACK
What You See Is What You Get Suited for Nomadic User with the a single door & the Ikea Ideology
3D Models by J.Gokavi, Renders by I.Kachwalla
irfan.kachwalla@gmail.com | +91 900 424 8282
HORIZON
A fusion between food preservation & preparation, exterior refrigerative surface to aid in preserving, preparing & serving
Currently in the Final Development irfan.kachwalla@gmail.com | +91 900 424 Stages 8282
“ LIGHTING FOR INDIAN MIDDLE CLASS HOMES IN 2014 “ Guided By Mr.Abhimanyu Kulkarni, Design Director Of Philips India
Senior Student in an International Team Of Eight | Duration 04 Month 2011
irfan.kachwalla@gmail.com | +91 900 424 8282
Personal Interviews & Online Surveys
Indian Users Environment & Personas
ANALYSIS
Local Indian Retailers & Markets
Purchase Experience Philips Light Lounge
USER EXPERIENCE
From the Users environment, purchase in the store to their cultural influences, we identified our insight & opportunities “Indian users perceive sense & simplicity� CLICK! PROCESS
Users Cultural influences & trends
Back Inside our Studio
irfan.kachwalla@gmail.com | +91 900 424 8282
ANALYSIS
MOBILE TOOLS
We created the following booklets with emerging & existing themes to help us during the creativity Definition phase of the project, inside or outside the studio La Design Language of Philips Ma Materials In Insights from Analysis To Technologies Ti Technical Aspects
An essential tool which we used Inside & Outside the Studio
irfan.kachwalla@gmail.com | +91 900 424 8282
US ER EXPERIENCE OPPOR TUNITIES
ANALYSIS
ONION SCENARIO
With the vast amount of information we accumulated during the analysis phase, communicating all of it into a infographic from which we constantly rebounded during the project
OUR EXPERIENCE
irfan.kachwalla@gmail.com | +91 900 424 8282
CREATIVITY
CONCEPTS
Some of my quick concept sketches, we generated 600 plus concepts in span of 2 weeks, Communicated via a template with user scenarios & benefits for both the user & the company CLICK! PROCESS
irfan.kachwalla@gmail.com | +91 900 424 8282
SELECTED!
SELECTED!
CREATIVITY
01 Luminaire In & Out
02 Luminaire Lantern
04 Luminaire Craft Range 05 Luminaire More or Less
03 Luminaire
SENS AND SIMPLICI TY
BEDROOM
PROPOSALS
from which the following were concepts were chosen x5 LUMINAIRES x2 LIGHTING CONTROLS x3 RETAIL & SERVICES
SELECTED!
01 CONTROL Pad
02 CONTROL Tab
Alias Modelling & Vray Rhinoceros Rendering by Digital Designers
01 SERVICE Bill Philips
02 SERVICE Hometry
03 SERVICE Blackrooms
irfan.kachwalla@gmail.com | +91 900 424 8282
TABLE
irfan.kachwalla@gmail.com | +91 900 424 8282
3_ON
MB
2_ON
IE N T LI G H TIN
G
1_OFF
A
Body ABS injection moulded
Casing for Transformer
REFLECTO OFF Aesthetically Simple & Pure form Source of light is hidden
LED & Circuit Board Laser cut epoxy plate
Permanent Snap Joint Transformer
HOW IT WORKS
One Way Glass Mirror
ON Sense of surprise Beams of light reflect & refract through the one way glass mirror to create a ambient lighting around it
Threaded opening
Alias Modelling & Vray Rhinoceros Rendering by Digital Designers
irfan.kachwalla@gmail.com | +91 900 424 8282
STAND VERSION 0.1
PENDANT
TABLE
Alias Modelling & Vray Rhinoceros Rendering by Digital Designers
irfan.kachwalla@gmail.com | +91 900 424 8282
STAND
CLICK! TEASER
TABLE
Alias Modelling & Vray Rhinoceros Rendering by Digital Designers
irfan.kachwalla@gmail.com | +91 900 424 8282
Creating my own sculpting and Sanding Tools
DEFINITION
SCALE 1:1
New Material Mediums Fibreglass Mould to set the concrete in with reinforcing
Duration 1 Weeks To give a better understanding of the scale inside environment, materials & surfaces. Working with concrete was the biggest challenge to get the even surface inside the mould.
Detailing Creating Shutlines to make it as realistic as possible
Post Buffing & Polish
Unveiling at Jury
irfan.kachwalla@gmail.com | +91 900 424 8282
Indian Cane & Bamboo
LUMINAIRE RANGE
CRAFT RANGE
Fusion of Philips latest technology with Indias local materials, tools, practises & craftsmen. Enhancing the image of Philips India globally
Indian Terracotta
Himalayan Cedar Wood
irfan.kachwalla@gmail.com | +91 900 424 8282
PHILIPS LED SPOT LAMP User Adjustable Light Focus
Alias Modelling & Vray Rhinoceros Rendering by Digital Designers
irfan.kachwalla@gmail.com | +91 900 424 8282
LIGHTING CONTROL
APPLICATION
Philips Electronic department can further expand their business by entering into a new market, Syncing their lighting with their personal devices 01 Select room 02 Control multiple luminaires 03 Information regarding the luminaires Duration, Power Consumption, Alternatives
irfan.kachwalla@gmail.com | +91 900 424 8282
BULB PACKAGING
Philips Bulbs generate the most revenue in India, the confusing technical data and low visual impact confuse the users, by majority who are usually illiterate An accessible identity based on a simple colour code & an graphical language
irfan.kachwalla@gmail.com | +91 900 424 8282
Matki “COOLING & PURIFYING WATER WITHOUT HEATING THE PLANET“ Personal Project | Duration 01 Week 2010
irfan.kachwalla@gmail.com | +91 900 424 8282
01 PURE
02 FRESH
03 INDIAN irfan.kachwalla@gmail.com | +91 900 424 8282
MORPHOGENESIS
SKETCHES
0% ELECTRICITY
EVAPORATION
COOLING
ON TERRACOTTA
GRAVITY
PURIFICATION
SILVER NITRATE
“Matki is a renaissance product using the natural phenomenons of just gravity & evaporation to give fresh & cool drinking water.” irfan.kachwalla@gmail.com | +91 900 424 8282
GRAVITY FILTER
METAL LID
REMOVES
Black Speeds Up Cooling Process & retain freshness of the water
BACTERIA
CONDENSATION GROOVES
ALGAE
Water droplets caught by grooves on the outer surface prevent water rings from forming on the table
CONDENSATION
GROOVES
GRAVITY FILTRATION
TWIST
Silver Nitrate Ceramic Membrane which requires only annual brushing in terms of maintenance
TAP
COOLS WITHOUT
WATER DRIPPING
Alias Modelling by H.Kelkar, Keyshot Renders by I.Kachwalla
EVAPORATION COOLING
Ambient temperature of 12-15 Centigrade
GLASS BASE
Creating a story around the concept of how the raw water starts at the dark top transforms to pure water at the glass base
irfan.kachwalla@gmail.com | +91 900 424 8282
irfan.kachwalla@gmail.com | +91 900 424 8282
“DOMYOS IS A FITNESS BRAND FOR EVERYONE”
Worlds 6th Fitness Brand, with a turnover of 1 Billion its the Top3 Oxylane Brands I had the opportunity to observe, practise and implement as the Design, engineering, store & fitness centre are all located under one roof
Guided by Aurelien PETIT, Senior Product Designer & Noel KERJEAN, Brand Design Manager Product & Footwear Design Intern | Duration 05 Months 2010, France
irfan.kachwalla@gmail.com | +91 900 424 8282
QUICK MOCK UPS MASKING TAPE
TECHNICAL
DRAWING
PROTOTYPE
1:1 SCALE
CORRECTIONS
COLOURWAYS
200+
PANTONE LIMITED PALETTE
irfan.kachwalla@gmail.com | +91 900 424 8282
EXPANDING
POLYFIT
RANGE
IDENTIFYING
MARKET
OPPORTUNITY
18-35 MALE
FLEXIBILITY BREATHABILITY
STABILITY
irfan.kachwalla@gmail.com | +91 900 424 8282
irfan.kachwalla@gmail.com | +91 900 424 8282
FLEXIBILITY Elastic Strapping makes for a quick dynamic foot hug for high torsion Activities.
STABILITY
A Single hollow continuous strap makes for a Uniform Foot & Ankle Support
BREATHABILITY
Integrated in the heel & hollow single strap, every step pumps fresh air to the sweat maps of the foot
irfan.kachwalla@gmail.com | +91 900 424 8282
POLYHIGH
IN PRODUCTION WINTER 2013
& 01 CREATIVE WORKSHOPS 02 MASTERCLASSES 03 SKETCHES & RENDERS 04 iPHONOGRAPHY
irfan.kachwalla@gmail.com | +91 900 424 8282
“BICYCLE FOR INDIA” Driven By_Sylvian Venant Innovation Manager,France Team of Five, 2009
“KNACK FOR SNACKS”
Driven By_Abhimanyu Kulkarni Creative Director, Philips India Team Leader Of Three, 2011
“LAPTOP FOR INDIA“
Driven By_ Milind Kshirsagar Managing Director, Dsk Digital Individual, 2010 irfan.kachwalla@gmail.com | +91 900 424 8282
A
“DESIGN A EVERYDAY BACKPACK FOR TODAYS TEENAGER“ Bag Masterclass, Guided By Hieu Nguyen, Jake Orak, Benard Hartigen Individual Project | Duration 05 Days 2011
SPACE
DEDICATION
CARABINER PULL TABS
SINGLE ARM ADAPTATION
LOW WAIST
BACKPACK
MOOD BOARD irfan.kachwalla@gmail.com | +91 900 424 8282
“CREATE A USER EXPERIENCE AROUND THE ALL IN ONE PERSONAL COMPUTER FOR AN INDIAN FAMILY & HOW THEY WOULD BE CONNECTED“ Guided by Lun CHEAK TAN & John FABRE, Experience Designers DELL Singapore Team Project of Four | Duration 05 Days 2011
CONFIDENTIAL!
MODERN
INDIAN FAMILY
HOME
ENTRANCE
CONFIDENTIAL!
“AAINA” in devnagri means “Mirror”, stay in contact stay in reflection, Identifying the Indian home entrance as a prime location for this device UTOPIAN SCENARIO A complete weekend to weekday User Scenarios for every family member, we identified that the Indian Mothers play a key role in synchronising the entire family.
FAMILY NUCLEUS
“TO DEFINE THE IMAGE OF THE BRAND DOMYOS IN THE NEXT 10 YEARS ” Domyos is currently the world 6th Largest Fitness Brand, worth more than €1 Billion
01_CREATIVE WORKSHOP, France 2010
02_STRATEGY FOR INDIA, 2011
Guided by Arnault GOURNAC, Strategy & Innovation Director & Sandra BAREISS, Innovation Manager Duration 01 Week, 2010 | Professionals
Guided by Sandra BAREISS, Innovation Manager & Dorian HERNOULD, Strategy & Innovation Designer Duration 01 Week | Team of Four Design Students
“Creating concepts for product, apparel, services, retail, communication from the experiences of the new offer”
“Challenging the future global offer & strategy of the brand, how it could match with the future Indian User”
FRANCE
Fresh approaches towards creative tools & methods
INDIA
I learnt to identify & create business around different cultures
irfan.kachwalla@gmail.com | +91 900 424 8282
“SAFETY PUBLIC TRANSPORTATION, VISIBILITY COMMUNICATION“ Masterclass, Guided By Jason Pi & Benoit Collette Team Project of Six | Duration 04 Days 2011
CONFIDENTIAL!
INSIDE / OUTSIDE Opportunities Problems Mediums
CONFIDENTIAL!
“CHANGING PERCEPTIONS TO CHANGE BEHAVIOUR” Creating curiosity for Safety
irfan.kachwalla@gmail.com | +91 900 424 8282
03 SKETCHING Quick Colour Pencil
irfan.kachwalla@gmail.com | +91 900 424 8282
irfan.kachwalla@gmail.com | +91 900 424 8282
03 RENDERING Colour pencil sketch & Photoshop, 30 Minutes
irfan.kachwalla@gmail.com | +91 900 424 8282
04 iPHONOGRAPHY Vanishing Point
All Photographs iPhone4 + Instagram
irfan.kachwalla@gmail.com | +91 900 424 8282
04 iPHONOGRAPHY Everyday
All Photographs iPhone4 + Instagram
irfan.kachwalla@gmail.com | +91 900 424 8282
REFERENCES Philippe VAHE
Benoit COLLETTE
Guillaume ZASLAVSKY
Aurelien PETIT
Ex-Head Of Studies, DSK ISD Product Design Director, Carrefour philippe.vahe@gmail.com
Head of Product Design, DSK ISD guillaume.zaslavsky@dskisd.com
Senior Industrial Designer, Teague & Mentor bcollette@teague.com
Senior Product Designer, Domyos aureliendesign@gmail.com
irfan.kachwalla@gmail.com | +91 900 424 8282
THANK YOU! “Having worked with diverse international teams I bring a different perception & perspective based on my culture & background.“ Email irfan.kachwalla@gmail.com Mobile +91 900 424 8282 Skype ikachwalla Website www.ikach.in
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