PORTFOLIO 2012_Irfan KACHWALLA

IKACH International Product Design Student, India

irfan.kachwalla@gmail.com | +91 900 424 8282

IRFAN KACHWALLA International Product Design Student, Fifth Year DSK ISD International School of Design irfan.kachwalla@gmail.com +91 900 424 8282

EDUCATION 2009 - 2012

ILLUSTRATOR DSK ISD INTERNATIONAL SCHOOL OF DESIGN, India

Product Design Masters & Management, Sketchbook Education

2007 - 2009

MIT INSTITUTE OF DESIGN, India

1992 - 2004

BOMBAY SCOTTISH SCHOOL,

Indian Design Foundation

INTERNSHIP

“I am Looking for a 6-8 Months internship (Feb-Sept 2012) for exposure to new methodologies preferably in product & interaction design“

ICSE Junior School, Notebook Education

+++++

Technical drawings, Realistic Renders, Scenarios, Graphics, Infographics, Posters

PHOTOSHOP

+++++

Realistic Final Renders, Quick renders, integrations

SKETCHBOOK PRO +++++

Form generations, researching proposals

OXYLANE-DOMYOS

Footwear & Fitness Equipment Intern, 6Months, France

ALIAS +++++

2009 (1Month)

DESIGN DIRECTION, Design Agency

RHINOCEROS

+++++

KEYSHOT 2

+++++

2010 - 2011

Form exploration, Field research, India

2007 (1 Month) MAKROTECH, Industrial Design Agency Blow moulding & 3D Modelling, Design Intern, India

FREELANCE MARCH 2011

DOMYOS, India

Consultant, Challenging the new global strategy of the brand for the Indian Market

JUNE 2011

MUMIDESIGN, United States

Creative Ideation & Communication of Apple iPhone Cases, Team-Forming a partnership with Digital Design Student

AUGUST 2011

:DESIGNLIFE, India

Junior Designer, Research & Ideation, Professional Photography Equipment

Basic Modelling,

Detailed Models, Respecting Measurements form explorations, Vray Renderer Quick final realistic 3D glamour Shots, Money Shots, exploration in materials, Post Ps, learning Ver 3.0 Animation

INDESIGN +++++ Making interactive final Presentation, graphic layouts,

PREMIER PRO

+++++

AFTER EFFECTS

+++++

Basics, Video, Annotations,

Basics, Learning from online tutorials

LANGUAGES ENGLISH_Fluent MARATHI_Basic

HINDI_Fluent FRENCH_ Beginner

MANAGEMENT

Today I am capable to lead a project with an international team of 4-6, I like to tap into the teams creative wisdom, with a motto “what do you think” Let us see what the team wants to do .

SKETCHING

+++++ Quick Research +++++ Illustrations +++++ Exploded views +++++ Story Boards +++++ Technical Details +++++ Conceptual

PROTOTYPING

I have worked with various different medium in Wood & metal workshops. Quick Paper Mock ups, Compressed Wood, Prime & Paint, Wood, Metal Sheet, Laithe work, Prime Paint Buffing.

INTEREST

I like to investigate all possible solutions prior to implementation, Retro Collectables like Metal boxes & road signs, quirky innovative products, flea markets, iPhoneography, Printing my own stickers, Spontaneous Motorbike Rides, Hightop Sneakers,Volleyball after 5pm, Music Genre Electro House & Trance.

EVERYDAY TOOLS*

*The following contributed in the making of my Designfolio

irfan.kachwalla@gmail.com | +91 900 424 8282

ME>

“DEVISE A REFRIGERATOR FOR INDIAN MIDDLE CLASS FOR 2016“ Guided by Gaurang MITTAL, Head of Innovation Whirlpool, India Team Manager of Three Junior Design Students | Duration of 03 Months 2011

WORK IN

PROGRESS

Taken prior to our final submission, hence the faces

4%

40% INDIA

1,800 CRORES

30%

MIDDLE MID-CLASS

2016-2017 INDIA

30%

CHINA

USER (A)

WOMEN PRICE

25,000 - 30,000

FIRST TIME BUYER 25 -40 YEAR OLD

19%

OTHERS

22%

LATIN AMERICA

EUROPE

USER (B)

WHIRLPOOL USER 40+ YEAR OLD

MEN

ASIA

ANALYSIS

55%

UNITED STATES

NNERI FREEZER MPARTMEN CO T

44%

ELECTRONICS

REFRIGERATION LIGHTING & FANS

HEATING

6.6

B OTTLE STANDINGSUNIT

18%

L

G T

LIO N

S

EVELLIN FEE

2010 LAUNDRY

S PRIMARY DOOR SHELVE

66%

12%

4%

S TANDIN G TRAY

COVERED COMPARTMENT S

4.6

2015

7%

9%

S HALL O W FREEZERYTRA

MIL

16%

34%

AIR CONDITIONING

OTHER APPLIANCES

Understanding Whirlpools Business philosophy we Identified new opportunities in the current & future market and users

3.2

FROST FREE INR 15,000-51,000

2,00,000 - 10,00,0000 INR /YEAR

FROST CONTROL

DIRECT COOLING

INR 12,000-19,000

INR 9,000-14,000

R UPPE LE MIDD

Innovation in Technology is very slow, Perception than the refrigerator as a Commodity rather than an appliance

4% 8%

15 % E L IDD R

UPPE

M

LE

IDD ER M

26 %

LOW

irfan.kachwalla@gmail.com | +91 900 424 8282

ANALYSIS

REFRIGERATOR Q&A WITH HEAD OF INNOVATION

WHAT WILL THEY BE EATING

AFTER LIFE SPARES PARTS

FACTORY VISIT MANUFACTURING

PERSONAL USER INTERVIEWS

WAREHOUSE VISIT PACKAGING

EXPERIENCE

We created an Infographic of the entire refrigerator experience from our analysis phase to help us throughout the design process Whirlpool Factory Visit Indian User Interviews Online Surveys Recycling

CLICK!

CLICK!

POSTER

PROCESS

INFOGRAPHIC

irfan.kachwalla@gmail.com | +91 900 424 8282

CREATIVITY

CREATIVITY

MANAGEMENT PRIORITY MAPPING

LIKES & DISLIKES

DYNAMIC BRAINSTORMING

INSIDE AN INDIAN REFRIGERATOR

CREATIVE USER THEATRE

USER PERCEPTION FLASH CARDS

Implementing what I have learnt from my other design experiences, to constantly inspire the Team to be creative Creative Brain Warming Dynamic Brainstorming User Perception Cards Scenarios around the fridge Priority mapping for the Users

irfan.kachwalla@gmail.com | +91 900 424 8282

CREATIVITY

PROPOSAL

COMMUNICATION TEASER BROCHURES INDIVIDUAL IDENTITY & FEATURES

During our digital presentation of the different creative proposals we distributed physical flyer with the aim that the jury panel members may find more information regarding the concept & not get confused between them the proposals Unique Concept Identity Teaser & Global visual Features & Technical detail Orthographic Views

irfan.kachwalla@gmail.com | +91 900 424 8282

01 LEGO

Changing image of the refrigerator in india Powered by a conductive polymer belt throrugh a dock, it permits the compartments to be rearranged & accessible from from both the faces

02 HORIZON

A fusion between food preservation & preparation, exterior refrigerative surface to aid in preserving, preparing & serving

CLICK

CONCEPT PROOFING

CHO SEN FOR DEVELOPMENT

03 FLATPACK

What You See Is What You Get Suited for Nomadic User with the a single door & the Ikea Ideology

3D Models by J.Gokavi, Renders by I.Kachwalla

irfan.kachwalla@gmail.com | +91 900 424 8282

HORIZON

A fusion between food preservation & preparation, exterior refrigerative surface to aid in preserving, preparing & serving

Currently in the Final Development irfan.kachwalla@gmail.com | +91 900 424 Stages 8282

“ LIGHTING FOR INDIAN MIDDLE CLASS HOMES IN 2014 “ Guided By Mr.Abhimanyu Kulkarni, Design Director Of Philips India

Senior Student in an International Team Of Eight | Duration 04 Month 2011

irfan.kachwalla@gmail.com | +91 900 424 8282

Personal Interviews & Online Surveys

Indian Users Environment & Personas

ANALYSIS

Local Indian Retailers & Markets

Purchase Experience Philips Light Lounge

USER EXPERIENCE

From the Users environment, purchase in the store to their cultural influences, we identified our insight & opportunities “Indian users perceive sense & simplicity�

CLICK! PROCESS

Users Cultural influences & trends

Back Inside our Studio

irfan.kachwalla@gmail.com | +91 900 424 8282

ANALYSIS

MOBILE TOOLS

We created the following booklets with emerging & existing themes to help us during the creativity Definition phase of the project, inside or outside the studio La Design Language of Philips Ma Materials In Insights from Analysis To Technologies Ti Technical Aspects

An essential tool which we used Inside & Outside the Studio

irfan.kachwalla@gmail.com | +91 900 424 8282

US ER EXPERIENCE OPPOR TUNITIES

ANALYSIS

ONION SCENARIO

With the vast amount of information we accumulated during the analysis phase, communicating all of it into a infographic from which we constantly rebounded during the project

OUR EXPERIENCE

irfan.kachwalla@gmail.com | +91 900 424 8282

CREATIVITY

CONCEPTS

Some of my quick concept sketches, we generated 600 plus concepts in span of 2 weeks, Communicated via a template with user scenarios & benefits for both the user & the company CLICK! PROCESS

irfan.kachwalla@gmail.com | +91 900 424 8282

SELECTED!

SELECTED!

CREATIVITY

01 Luminaire In & Out

02 Luminaire Lantern

04 Luminaire Craft Range 05 Luminaire More or Less

03 Luminaire

SENS AND SIMPLICI TY

BEDROOM

PROPOSALS

from which the following were concepts were chosen x5 LUMINAIRES x2 LIGHTING CONTROLS x3 RETAIL & SERVICES

SELECTED!

01 CONTROL Pad

02 CONTROL Tab

Alias Modelling & Vray Rhinoceros Rendering by Digital Designers

01 SERVICE Bill Philips

02 SERVICE Hometry

03 SERVICE Blackrooms

irfan.kachwalla@gmail.com | +91 900 424 8282

TABLE

irfan.kachwalla@gmail.com | +91 900 424 8282

3_ON

MB

2_ON

IE N T LI G H TIN

G

1_OFF

A

Body ABS injection moulded

Casing for Transformer

REFLECTO OFF Aesthetically Simple & Pure form Source of light is hidden

LED & Circuit Board Laser cut epoxy plate

Permanent Snap Joint Transformer

HOW IT WORKS

One Way Glass Mirror

ON Sense of surprise Beams of light reflect & refract through the one way glass mirror to create a ambient lighting around it

Threaded opening

Alias Modelling & Vray Rhinoceros Rendering by Digital Designers

irfan.kachwalla@gmail.com | +91 900 424 8282

STAND VERSION 0.1

PENDANT

TABLE

Alias Modelling & Vray Rhinoceros Rendering by Digital Designers

irfan.kachwalla@gmail.com | +91 900 424 8282

STAND

CLICK! TEASER

TABLE

Alias Modelling & Vray Rhinoceros Rendering by Digital Designers

irfan.kachwalla@gmail.com | +91 900 424 8282

Creating my own sculpting and Sanding Tools

DEFINITION

SCALE 1:1

New Material Mediums Fibreglass Mould to set the concrete in with reinforcing

Duration 1 Weeks To give a better understanding of the scale inside environment, materials & surfaces.

Working with concrete was the biggest challenge to get the even surface inside the mould.

Detailing Creating Shutlines to make it as realistic as possible

Post Buffing & Polish

Unveiling at Jury

irfan.kachwalla@gmail.com | +91 900 424 8282

Indian Cane & Bamboo

LUMINAIRE RANGE

CRAFT RANGE

Fusion of Philips latest technology with Indias local materials, tools, practises & craftsmen. Enhancing the image of Philips India globally

Indian Terracotta

Himalayan Cedar Wood

irfan.kachwalla@gmail.com | +91 900 424 8282

PHILIPS LED SPOT LAMP User Adjustable Light Focus

Alias Modelling & Vray Rhinoceros Rendering by Digital Designers

irfan.kachwalla@gmail.com | +91 900 424 8282

LIGHTING CONTROL

APPLICATION

Philips Electronic department can further expand their business by entering into a new market, Syncing their lighting with their personal devices 01 Select room 02 Control multiple luminaires 03 Information regarding the luminaires Duration, Power Consumption, Alternatives

irfan.kachwalla@gmail.com | +91 900 424 8282

BULB PACKAGING

Philips Bulbs generate the most revenue in India, the confusing technical data and low visual impact confuse the users, by majority who are usually illiterate An accessible identity based on a simple colour code & an graphical language

irfan.kachwalla@gmail.com | +91 900 424 8282

Matki “COOLING & PURIFYING WATER WITHOUT HEATING THE PLANET“ Personal Project | Duration 01 Week 2010

irfan.kachwalla@gmail.com | +91 900 424 8282

01 PURE

02 FRESH

03 INDIAN irfan.kachwalla@gmail.com | +91 900 424 8282

MORPHOGENESIS

SKETCHES

0% ELECTRICITY

EVAPORATION

COOLING

ON TERRACOTTA

GRAVITY

PURIFICATION

SILVER NITRATE

“Matki is a renaissance product using the natural phenomenons of just gravity & evaporation to give fresh & cool drinking water.” irfan.kachwalla@gmail.com | +91 900 424 8282

GRAVITY FILTER

METAL LID

REMOVES

Black Speeds Up Cooling Process & retain freshness of the water

BACTERIA

CONDENSATION GROOVES

ALGAE

Water droplets caught by grooves on the outer surface prevent water rings from forming on the table

CONDENSATION

GROOVES

GRAVITY FILTRATION

TWIST

Silver Nitrate Ceramic Membrane which requires only annual brushing in terms of maintenance

TAP

COOLS WITHOUT

WATER DRIPPING

Alias Modelling by H.Kelkar, Keyshot Renders by I.Kachwalla

EVAPORATION COOLING

Ambient temperature of 12-15 Centigrade

GLASS BASE

Creating a story around the concept of how the raw water starts at the dark top transforms to pure water at the glass base

irfan.kachwalla@gmail.com | +91 900 424 8282

irfan.kachwalla@gmail.com | +91 900 424 8282

“DOMYOS IS A FITNESS BRAND FOR EVERYONE”

Worlds 6th Fitness Brand, with a turnover of 1 Billion its the Top3 Oxylane Brands I had the opportunity to observe, practise and implement as the Design, engineering, store & fitness centre are all located under one roof

Guided by Aurelien PETIT, Senior Product Designer & Noel KERJEAN, Brand Design Manager Product & Footwear Design Intern | Duration 05 Months 2010, France

irfan.kachwalla@gmail.com | +91 900 424 8282

QUICK MOCK UPS MASKING TAPE

TECHNICAL

DRAWING

PROTOTYPE

1:1 SCALE

CORRECTIONS

COLOURWAYS

200+

PANTONE LIMITED PALETTE

irfan.kachwalla@gmail.com | +91 900 424 8282

EXPANDING

POLYFIT

RANGE

IDENTIFYING

MARKET

OPPORTUNITY

18-35 MALE

FLEXIBILITY BREATHABILITY

STABILITY

irfan.kachwalla@gmail.com | +91 900 424 8282

irfan.kachwalla@gmail.com | +91 900 424 8282

FLEXIBILITY Elastic Strapping makes for a quick dynamic foot hug for high torsion Activities.

STABILITY

A Single hollow continuous strap makes for a Uniform Foot & Ankle Support

BREATHABILITY

Integrated in the heel & hollow single strap, every step pumps fresh air to the sweat maps of the foot

irfan.kachwalla@gmail.com | +91 900 424 8282

POLYHIGH

IN PRODUCTION WINTER 2013

& 01 CREATIVE WORKSHOPS 02 MASTERCLASSES 03 SKETCHES & RENDERS 04 iPHONOGRAPHY

irfan.kachwalla@gmail.com | +91 900 424 8282

“BICYCLE FOR INDIA” Driven By_Sylvian Venant Innovation Manager,France Team of Five, 2009

“KNACK FOR SNACKS”

Driven By_Abhimanyu Kulkarni Creative Director, Philips India Team Leader Of Three, 2011

“LAPTOP FOR INDIA“

Driven By_ Milind Kshirsagar Managing Director, Dsk Digital Individual, 2010 irfan.kachwalla@gmail.com | +91 900 424 8282

A

“DESIGN A EVERYDAY BACKPACK FOR TODAYS TEENAGER“ Bag Masterclass, Guided By Hieu Nguyen, Jake Orak, Benard Hartigen Individual Project | Duration 05 Days 2011

SPACE

DEDICATION

CARABINER PULL TABS

SINGLE ARM ADAPTATION

LOW WAIST

BACKPACK

MOOD BOARD irfan.kachwalla@gmail.com | +91 900 424 8282

“CREATE A USER EXPERIENCE AROUND THE ALL IN ONE PERSONAL COMPUTER FOR AN INDIAN FAMILY & HOW THEY WOULD BE CONNECTED“ Guided by Lun CHEAK TAN & John FABRE, Experience Designers DELL Singapore Team Project of Four | Duration 05 Days 2011

CONFIDENTIAL!

MODERN

INDIAN FAMILY

HOME

ENTRANCE

CONFIDENTIAL!

“AAINA” in devnagri means “Mirror”, stay in contact stay in reflection, Identifying the Indian home entrance as a prime location for this device UTOPIAN SCENARIO A complete weekend to weekday User Scenarios for every family member, we identified that the Indian Mothers play a key role in synchronising the entire family.

FAMILY NUCLEUS

“TO DEFINE THE IMAGE OF THE BRAND DOMYOS IN THE NEXT 10 YEARS ” Domyos is currently the world 6th Largest Fitness Brand, worth more than €1 Billion

01_CREATIVE WORKSHOP, France 2010

02_STRATEGY FOR INDIA, 2011

Guided by Arnault GOURNAC, Strategy & Innovation Director & Sandra BAREISS, Innovation Manager Duration 01 Week, 2010 | Professionals

Guided by Sandra BAREISS, Innovation Manager & Dorian HERNOULD, Strategy & Innovation Designer Duration 01 Week | Team of Four Design Students

“Creating concepts for product, apparel, services, retail, communication from the experiences of the new offer”

“Challenging the future global offer & strategy of the brand, how it could match with the future Indian User”

FRANCE

Fresh approaches towards creative tools & methods

INDIA

I learnt to identify & create business around different cultures

irfan.kachwalla@gmail.com | +91 900 424 8282

“SAFETY PUBLIC TRANSPORTATION, VISIBILITY COMMUNICATION“ Masterclass, Guided By Jason Pi & Benoit Collette Team Project of Six | Duration 04 Days 2011

CONFIDENTIAL!

INSIDE / OUTSIDE Opportunities Problems Mediums

CONFIDENTIAL!

“CHANGING PERCEPTIONS TO CHANGE BEHAVIOUR” Creating curiosity for Safety

irfan.kachwalla@gmail.com | +91 900 424 8282

03 SKETCHING Quick Colour Pencil

irfan.kachwalla@gmail.com | +91 900 424 8282

irfan.kachwalla@gmail.com | +91 900 424 8282

03 RENDERING Colour pencil sketch & Photoshop, 30 Minutes

irfan.kachwalla@gmail.com | +91 900 424 8282

04 iPHONOGRAPHY Vanishing Point

All Photographs iPhone4 + Instagram

irfan.kachwalla@gmail.com | +91 900 424 8282

04 iPHONOGRAPHY Everyday

All Photographs iPhone4 + Instagram

irfan.kachwalla@gmail.com | +91 900 424 8282

REFERENCES Philippe VAHE

Benoit COLLETTE

Guillaume ZASLAVSKY

Aurelien PETIT

Ex-Head Of Studies, DSK ISD Product Design Director, Carrefour philippe.vahe@gmail.com

Head of Product Design, DSK ISD guillaume.zaslavsky@dskisd.com

Senior Industrial Designer, Teague & Mentor bcollette@teague.com

Senior Product Designer, Domyos aureliendesign@gmail.com

irfan.kachwalla@gmail.com | +91 900 424 8282

THANK YOU! “Having worked with diverse international teams I bring a different perception & perspective based on my culture & background.“ Email irfan.kachwalla@gmail.com Mobile +91 900 424 8282 Skype ikachwalla Website www.ikach.in

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