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We Design
by IFDM
The world’s leading platform for commercial design
124 PLACES
North, South, East and West
128 AGENDA
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JOHANNESBURG | SOUTH AFRICA
Design speaks a universal language and is considered, all over the world, an important lever for raising awareness about the importance of valuing craft and for concentrating on local issues like cultural identify, respect for resources and sustainability. Same in Johannesburg, South Africa’s second largest city. Among the initiatives promoting contemporary design in Johannesburg is IL Lusso, the largest and most prestigious showroom of furnishings Made in Italy on the African continent. founded by Robert Marengo and Paco Pakdoust. «We needed a space that would incorporate the basic values of Italian design: aesthetic principles, understanding of proportions, quality and attention to detail», says Robert Marengo, who adds: «As a partner for some of the most exclusive brands, the focus of IL Lusso is first of all on design. Our goal is to bring functional, beautiful Italian furniture to a global market». According to Robert Marengo, «Design in Africa is about telling stories. It’s about creating products and spaces that reflect the rich cultural heritage of the continent while incorporating modern design practices and international trends. The result is a vibrant fusion that celebrates expert craftsmanship, tradition, high-quality materials and timeless design». «South Africa has gained international recognition for its originality and its unique blend of various cultural influences, innovative approaches, and strong creative talent», Marengo continues. «This, combined with bold colour palettes, natural materials such as wood and stone, African textiles and prints, and intricate metalwork, result in enigmatic contrasts that celebrate the African continent». To complete the contemporary design scene, several design studios have sprung up in Johannesburg, among them TheUrbanative, founded by Mpho Vackier who launched Homecoming, a collection of furnishings where forms, colors and textures link back to the vernacular architecture of Nigeria, Cameroon, Niger and Mali.
1, 2 The headquarter of IL Lusso, the largest showroom of furnishings Made in Italy on the African continent, is glamorous building completed in 2019 by Paragon Group. 3 Akaya chair, designed by TheUrbanative deisgn studio.
