IFDM n. 4-2009 | Index Dubai

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IL FOGLIO DEL MOBILE

LUXURY FOR YOUR LIFE

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Year III/ Number 4 - November 2009 SPECIAL ISSUE INDEX DUBAI

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LUXURY FOR YOUR LIFE

www.turri.it

www.ilfogliodelmobile.it

THE OPINION

FOCUS ON

MONITOR CONTRACT

REPORTAGE

Present and future of the furniture and design market

DL Decor

Berti

Florence Collections

A young soul for a luxury classic

Wood flooring tells about the world

Expressions of pure elegance

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The UAE and GCC interiors markets are now almost on a par with the EU, US and Japanese ones

Data and figures behind Index 2009

A combination of high GDP per capita, businesses relocating to the UAE and high number of construction projects, with some help directly from the Government, fuel demand for furniture and interior products he focus of INDEX 2009 is on design and its business, that can rely on many developments in the construction sector and on their impact on other sectors, such interior design and furniture. Despite some projects being on hold as a result of the economic downturn, there are still massive business opportunities for interiors companies in the Gulf region. The total forecast spending on interior projects (including curtain walling, doors, windows, canopy & skylights, stone cladding – façade, swimming pools, garbage disposal, window cleaning, parking management, lifts, sanitary fittings, light fit-

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tings, external lighting, car park, landscaping, signage, kitchen, laundry equipment, fit out, furniture, fixtures and equipment) in all six GCC countries is estimated to be US$47.1 billion in 2009 and US$56.9 billion in 2010. Official figures show that imports of furniture and interiors products to the Gulf region are remarkably rising: a growing number of businesses relocating to the UAE, the wealth and the ongoing development of the region have ensured that there is an ongoing demand for furniture and interior products. More and more commercial and residential buildings, hotels, retail outlets and mixed-use developments will reach

completion this year, and the “refit market” of existing buildings also

provides a growing market segment. A staggering US$37.3 billion worth of interior projects will enter the UAE market in 2009, with an additional US$42.9 billion entering the following year. General imports account for around 90% of consumption in the UAE, with China, India, the US, Japan, Germany, the UK and Italy being the most important import partners.

The UAE as well as Kuwait and Saudi Arabia are net furniture importers and feature fast growing construction sectors, therefore offering great prospects of profits for furniture exporters, both in the low and high end markets. As a subsector to the interiors market, the overall value of the furniture market in the UAE is estimated to be around US$397 million for 2009.

The contract furniture market is estimated to claim half of all furniture sales in the country and as further sub-sector, the office segment accounts for 27% of the Emirates’ contract furniture market. Moreover, the UAE Government has put the right fundamentals in place to support the country's role as the regional trading hub for interior products: a virtually tax-free environment, free trading platforms, a thriving hospitality sector and a strong performing tourism industry. Together with the proximity to emerging markets like the GCC Region and the Indian sub-continent, these factors contribute to an ongoing demand for furniture and interior products.

TECHNOLOGICAL RESEARCH AND ELEGANCE FOR ELICA Designed by Prospero Rasulo for Zanotta, the table called Elica is the result of a strong, technological research on materials. This design matches the elegance of its plastic line with practical use. The matt white color of the base perfectly fits the bright effect of its top, made of ultra-light, acid-treated and crystal varnished in white, or of Carrara marble. The base is of Cristalplant, a compound material containing polyester resins full of minerals.

THE BATHROOM ACCORDING TO FARAWAY

Singed by the designers Ludovica+ Roberto Palomba, Faraway is the first collection realized Zucchetti.Kos as a single Group. The variety and wide range of this collection gives a complete and complex vision of the whole world of bathroom, from the private, to the contract and spa segments. The squared shape and the rounded corners get together, to express tactility and design, while the bathroom becomes a place for sensorial experiences.

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2 IL FOGLIO DEL MOBILE November 2009

CONTENTS IN THE NEXT PAGES

IL FOGLIO DEL MOBILE

ECONOMY & MARKETS

YEAR III

Wide spaces for Made in Italy design

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The Arabian Gulf is one of the most promising areas for a further expansion, in the next years, of the furnishing sector. Mainly in times of crisis, manufacturers look at the countries with higher availability towards investments.

NOVEMBER 2009

THE OPINION Present and future of the furniture and design market

FACE TO FACE

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MONITOR CONTRACT

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La Murrina

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Light finds new spaces Almost fifty years after its birth, La Murrina has become a historical brand in Italy and in the world, bearer of those emotions that only such an exclusive product can communicate. In the name of an ever-renewed tradition…

Face to face with some talented and trend-setting Italian designers

MANAGING E DITOR

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The project culture

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E DITOR-IN-CHIEF Paolo Bleve bleve@marblestudio.it

Contract Overview

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Simona Marcora redazione@ilfogliodelmobile.it

E DITORIAL STAFF

Berti Pavimenti Legno

Maila Battistutta info@ilfogliodelmobile.it

Wood flooring tells about the world

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The history of a company chanted by wood: the absolute raw material of their art, a spontaneous fruit of nature, always following the eclectic and innovative spirit of the company’s creation.

COLLABORATORS Elena Castorina Giorgio Sereni

REPORTAGE

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Airnova Design

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Design and artisanal care Lightness, contemporary character and quality excellence represent the distinguishing marks of the design seats in leather, combined with innovative materials.

Angelo Cappellini & C.

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Interpreting a timeless classic Collection reviving the most refined classical styles, in a variety of combinations that allow creating absolutely unique rooms.

Masca

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Turn the darkness off and the style on E NGLISH TRANSLATIONS

A child of the purest Florentine craftsmanship, Masca production combines harmoniously creative thought and manual skills to give life to innovative and very elegant pieces.

Elena Castorina

G RAPHIC DEPARTMENT Sara Battistutta grafica@ilfogliodelmobile.it

ADVERTISING Marble Studio/ADV Tel. +39 0362 551455 pubblicita@ilfogliodelmobile.it

Florence Collections 12

Expressions of pure elegance

Porada

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Refined environments and luxury Art Deco atmospheres, expressions of an unmistakable Italian design.

A balance of shape and function Emotions aroused by a pure geometric design for “timeless” living where up-to-date lines and traditional materials live together.

Futura

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Habitat on the go Freedom to change the environment, to reinvent and shape it through new living solutions.

CLOSED BY THE EDITORIAL STAFF 23th October 2009 BROWSE THE JOURNAL ONLINE www.ilfogliodelmobile.it

Tisettanta

OWNER AND PUBLISHER

Specializing in innovative furnishing systems, Tisettanta have conquered the international contract market, thanks to their know-how.

Sigraf Spa Treviglio (BG), Italy All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. A record and picture file is available at Marble Studio’s.

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Vismara Design

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Specialized for passion

H EAD OFFICE AND ADMINISTRATION

PRINTED BY

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A vocation for the contract segment

Marble Studio

C.so Roma, 11 20031 - Cesano Maderno (MI) Tel. +39 0362 551455 Fax +39 0362 650276 www.ilfogliodelmobile.it

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FOCUS ON

Vismara Design’s key to success is specialization, with ranges expressly created to live passion for movies and music.

DL Decor

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EVENTS&APPOINTMENTS

A young soul for a luxury classic

Events accompanying the companies’ success.

Classy dining rooms, elegant bedrooms, refined woodwork and then a range of furniture for important and representative offices. Classic triumphs in a variety of proposals with over fifty years of history.

A virtual tour among the most important world furnishing trade fairs.

EXHIBITIONS IN THE WORLD

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4 IL FOGLIO DEL MOBILE November 2009

ECONOMY & MARKETS THE FURNISHING INDUSTRY TREND FLASH&PILLS

Italian furniture export in EAU

NEW MATERIALS FOR YARA VIP

Yara Vip, the top-range kitchen from Cesar, puts on new and refined types of wood, such as olive, rosewood, ebony and eucalyptus, as well as of marbles, such as the Calacatta, the Trigages and the Carrara. Precious materials highlighting its clean and definite lines and contributing, together with its accurate craft manufacturing, to the creation of unique pieces.

LIKE A LARGE BASKET

Wide spaces for Made in Italy design The Arabian Gulf is one of the most promising areas for a further expansion, in the next years, of the furnishing sector. Mainly in times of crisis, manufacturers look at the countries with higher availability towards investments he countries overlooking the Gulf can rely not only on the financial strength allowed by their natural richness in gas and oil, but also on the impulse given by the building of future-oriented towns, thanks to an architectural creativity, sometimes looking even extreme, but that’s gradually lacking in the rest of the world and most of all in the West, where cost minimizing and environmental matters are almost musts.

An extremely pressing demand of interior design and a kind of furniture able to match quantity to quality and experience to innovation, without many bonds to tradition, follows as a consequence this vitality in the estate and building sector. The wide spaces available, the revival of luxury have opened

T Cestone, manufactured by Flexform and designed by Antonio Citterio, is a linear, three-seat, fix couch standing out for its particular covering, realized with panels of interwoven leather stripes, giving the idea of a large basket, containing the softest cushions.

Flexform proposes two different stuffing for the cushions: polyurethane or Dacron. The sofa can be upholstered with fabric or leather.

HEADLINE FOR BOUNDLESS,

up inviting prospects to those who have ideas and professionalism to offer. In particular, in the area of Arab Emirates (with those of Dubai and Abu Dhabi in the lead), but in the surrounding countries, too, the construction of big hotels and tourist and business facilities has fuelled the contract sector, even more than the residential one.

The demand of furniture in the

3.3 Billion US$ Furnishings import total values achieved in 2008

90% Imported furniture in the Arabian Emirates Emirates has a particular preference for modern, simple pieces, though featuring a classical cut, clean lines and up-to-date design. In any case, there’s nothing against the oddest combinations: any ultra-modern furniture can live together with traditional pieces of furniture (source: ICE).

Arabian Emirates import 90% of the furniture present in their market. In 2008, imports reached a total value of 3.3 billion US$: 1.1 billion US$ of

ATTRACTIVE COMBINATIONS

56.9

The Headline range from F.lli Longhi comes and evolves from the use of superior materials and exclusive decorations that, freely coupled with one another, provide for boundless attractive combinations. The leaf door or the sliding panels become the protagonists of any project of contemporary habitat.

Billion US$ Estimated expense for interior design projects on behalf of foreign companies in the six countries of the Cooperation Council for the Arab States of the Gulf in 2010

VQ Pier Eight in Dubai Marina

general furnishing; 1.05 billion of lining; 742 million US$ for lighting and 420 million US$ for ceramic ware. It is calculated that the expenses for interior

design on behalf of foreign companies in the six countries of the Cooperation Council for the Arab States of the Gulf (Saudi Arabia, Bahrain, United Arab Emirates, Kuwait, Oman and Qatar) will achieve 47.1 billion US$ in 2009 and 56.9 US$ in 2010 (source: Market Report Dubai).

This shows why approaching the markets in the Arabian Gulf is becoming a matter of priority for Italian furniture designers and manufacturers, ready to answer new demands with their skills and disposition to high quality. In the meantime, commercial missions organized by Italian regions and associations, in order to promote more and more actual contacts between companies, contract operators or local customers, are following one another.

Such initiatives sometimes even result into openings of show rooms and elegant points of sale. In 2008, the value of Italian furniture exports to Oman increased by 37.58%, in comparison to the year 2007, by 219.73% in Yemen, by 8.83% in Kuwait, by 143.66% in Qatar, by 47.75% in Arab Emirates and by 83.18% in Bahrain.

FederlegnoArredo VALENTINO ROSSI IN THE PLAYROOM Valentino Rossi and Berloni have entered into an exclusive agreement that’s giving all the young fans of the MotoGP the opportunity of furnishing their bedroom with the so-called “Valentino’s bedroom”, manufactured by the company from Pesaro: a collection of beds, wardrobes and various furnishing accessories, personalized with graphic elements identifying the famous motorcycle racer.

A memorandum of understanding signed in Singapore In September, FederlegnoArredo reached an agreement with the Singapore Furniture Industries Council (SFIC), in order to decree common rules to favor a profitable commercial cooperation between their two Countries of origin The protocol is meant to develop relations and support trade exchanges with Singapore, a strategic market for the Italian companies of the wood processing and furniture industries. As a matter of fact, in the last year the trade exchanges between these countries achieved a

remarkable 5.77 billion US$. The MOU, signed by Rosario Messina and Andrew Ng, chairman of the Singapore Furniture Industries Council, is the first one drawn between the SFIC and an European partner and will promote the growth of trade opportunities, thanks mainly to the coo-

peration among the companies of both countries, aiming at conquering new markets and development areas. “The present fast evolution of markets underlines Rosario Messina - is now imposing our Federation to join efforts with the main foreign Federations. That’s

why we’re definitely satisfied with the agreement signed with Singapore: a country boasting high-level companies, as well as strict regulations protecting intellectual property right”. The Federation is going to carry on this mission in China, in Shanghai, where they already came to an agreement in 2007, with their corresponding Association, for some meetings aiming at assessing the feasibility of an event organized by the Federation during the Expo 2010.

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THE OPINION PRESENT AND FUTURE OF THE FURNITURE AND DESIGN MARKET Alberto Gortani Moroso General Manager

Roberto Provasi Provasi Sole Director

Matteo Berti Berti Marketing Manager Giulio Fezzi minotticucine Chairman and CEO

A FEW COMMENTS ABOUT THE CURRENT MARKET SITUATION AND THE OUTLOOK IN THE NEAR FUTURE ACCORDING TO SOME KEY MANAGERS RUNNING SOME RENOWNED FURNITURE-MANUFACTURING COMPANIES

In this time of global market drop, how has your business policy changed? What are the aspects you’ve been focusing mainly on?

Moroso - It’s a difficult moment for all of us, though our strategy hasn’t changed. It still focuses on what we think it’s the only winning strategy: the one always in search of well-defined design, on the innovation of lines and materials, as well as on internationalization. Our policy is strongly addressed to brand expansion and export. In October, we opened a showroom in London and we’re opening a branch office in Singapore. During the last Salone del Mobile in Milan, we presented something like fifteen new products.

Another particular and highly interesting project has been the definition of a joint venture with Diesel, for carrying out a product collection called “Diesel with Moroso”. Thanks to this co-branding, we’ve experienced an innovative concept of our selling method and, on some far-away markets where the Diesel brand is very strong, we’ve registered a large and appreciable “dragging” effect.

Matteograssi - To be true, our business policy hasn’t changed, our needs are always the same and, consequently, we haven’t felt the need to modify our strategies. We’ve chosen to mainly focus on our internal problems: a better rationalization of production costs and more attention to our products, following market requirements.

minotticucine - For minotticucine, this year has been characterized by a strong evolution. After the take-over of Giacomelli Arredamenti, manufacturing furniture for the living area and bedrooms, last Spring, our Group took over Italiana Cucine just before Summer and we have recently further expanded, thanks to Maistri: another epoch-making kitchen producer from Verona, that has joined us. In less than a year, we’ve passed from the size of a small company, with an 8-million euros turnover, to that of a Group relying on 30 million euros turnover and 740 shops in Italy and worldwide, 230 employees, more than 90 agents and property assets accounting for over 50 million euros. So, we’re talking of a

Massimo Grassi Matteograssi CEO

development strategy aiming at facing the general economic situation, by making use of a wider scale and diversification, though always in the name of the highest coherence in terms of brand positioning and distinction. At the root of any operation, there’s our firm belief that we can develop strategies and strengthen together. Just think of all the activities connected to logistics, manufacturing, accounting, IT, human resources management, but always keeping a certain independence of each single brand, in terms of design, distribution and communication. This way, minotticucine will be able to focus even more on their vocation for luxury and dreaming, while Giacomelli Arredamenti represents the high-range brand, standing out for its total living concept in the market (since they manufacture furniture for the living area, the bedroom and now kitchens as well). Italiana Cucine is also placed in the top segment and specializes in prêt à porter kitchens with island, made of stone. Last but not least, Maistri is the kitchen manufacturer par excellence and it addresses to the medium segment.

Provasi - In this difficult economic time we’re living, the policy of our company is focusing on a more and more aggressive working method on the market, in comparison to the past. As for sales, we’re strengthening the network of our points of sale and, at the same time, from the manufacturing point of view, we’re trying to minimize wastes. However, in comparison to some time ago, marketing and communication actions have taken on a decisive role now. This is why we’ve decided to increase our budget for advertising, as well as to invest on a series of initiatives aiming at making our brand more and more appealing.

Berti - Innovating to face the challenges of the future. This is our goal. We’re fully aware of the fact that the quality of the end product is not enough to turn a company into a winning business and we’ve undertaken an ambitious plan of renovation, which has involved several of our departments. The heart of the project is enhancing the professional competences we have in our company, in order to improve the efficiency of our manufacturing, marketing and distribution process, as well as to highlight the peculiarity and uniqueness of each resource, always keeping in mind cost optimization.

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November 2009 IL FOGLIO DEL MOBILE

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THE MANAGERS’ OPINION

What are the most interesting international markets to the furniture and design industry of the so-called Made in Italy? What are the winning strategies, in order to expand a brand abroad?

Moroso - 80% of our exports are concentrated in Europe. To us, the European market is definitely the most interesting. We then believe, and focus actually a lot, on the United States, where we’re opening a showroom in New York. While Asia is a harder market, though it’s going to get quite interesting in the future.

Matteograssi - Developing countries, and especially those of the Persian Gulf, India and China, are definitely the most interesting international markets for the future. The winning strategy, for spreading any brand abroad, is basically communication: the ability of communicating, both to customers and to the insiders of our reference sector, the quality and values of a company, offering products able to express the ever-winning characteristics of the so-called Made in Italy at best. minotticucine - An international, expansionistic policy is leading and using many of our distributions strategies. We’re paying particular attention to the whole professional world. Our plans for the next years aim at developing our sale network, by opening showrooms in the world capitals that, at present, we haven’t reached yet. In the next months, we’re expecting a certain recovery of the North and South American markets, where we’re going to invest, opening a direct initiative based in New York. As for Far Eastern countries, with the necessary attention to the cultural coherences of each single country, considering the specifics of our products, we’re developing some projects focusing on the entry of minotticucine in the Chinese and Indian markets, as well as on relaunching our presence in Japan.

Provasi - As in recent years, for our production, the most interesting markets are still Russia, including a large share of the former USSR areas, and the countries of the Arabian Gulf. In my opinion, the winning strategy always coincides with the quality of the product itself: both in terms of design, and of materials and manufacturing processes. At present, if quality wouldn’t be supported by a careful and punctual customer service, we couldn’t be competitive in the market.

Berti - The international markets we’re most interested in are Saudi Arabia, Russia, Greece and Eastern Europe. While the winning strategy to expand our brand abroad relies on an ever-focusing care about quality, design and pre- and after sale customer service.

loosing sight of the quality of their offer. In the Gulf area, we’ve carried out several contract supplies. In Dubai, our “feather in the cap” refers to an important work realized for the Burj Al Arab Hotel in Dubai, also known as “the Sail”. While in Abu Dhabi we’ve furnished some premises of the Formula One circuit and, in December 2008, we supplied the seats for the halls of the Qatar University of Doha, in their Computer Science faculty headquarters.

Matteograssi - Strong suites are the same as the typical ones of mass production: quality, design and production capacity. Companies should specialize more and more, thus offering a complete service, ranging from designing to managing and filling the order. As far as possible, they should widen and consolidate collaborations and joint ventures among themselves, so to reach proper volumes and services, both in domestic and international markets. This would lead to wider market opportunities, favoring a certain production increase. The birth of ICDI in Federlegno aims exactly at this: creating a winning system, even for the contract sector. minotticucine - This year, our Group has launched a new division, fully dedicated to professional channels (thecontract), where the experiences and quality characterizing our company can offer customers a turn-key, complete product: from designing to building hotels, shops, apartment hotels and houses. We can definitely develop a concrete business based on domestic and international contract, joining the forces of Made in Italy companies substantially and not just on a virtual basis, as we’ve done till now. In Verona, we’ve recently opened a 1,600 sqm showroom, entirely dedicated to contract, where Giacomelli works together with other business realities, such as Bruno Piombini, Valentini, Edisal Floor, Antolini Luigi & C. We’re ready to evaluate collaborations with companies of the Made in Italy industry, leading the several segments of the home furnishing sector, since we believe that – building up a network – we can offer complete, turn-key projects that are exclusive and well represent our realization and pride.

Provasi - The strong suites of Italian contract are closely connected to the quality of our design and products that, as I was underlying just a couple of minutes ago, well express the deepest idea of Made in Italy. In order to develop a profitable contract business, it is necessary to steadily support the technical departments dealing with it, both in the designing phase and in the technical and installation steps, as well as in all subsequent steps. Professionalism makes actually the difference, when talking of such a competitive field.

Berti - I think we can still, more and more, sum up in: more and more punctual and reliable quality and

How are customers’ requirements and requests evolving? Which manufacturing and business aspects are prevailing in their purchases?

pre- and after-sale customer service.

Moroso - At present, customers seem to care about price more than in the past. But we must hold on the

The year 2010 is approaching. What challenges are furniture manufacturers going to face in the next future?

concept of high design. We’ve implemented a research activity in terms of design and quality items with slightly lower prices, but, for sure, we can’t move far away from what represents our top range production.

Moroso - The biggest challenge will certainly regard the ability of offering more and more complex servi-

Matteograssi - Customers are generally getting more and more demanding. Faster and faster delivery and

ce and management structures. The current drop is now probably coming to an end, but it’ll take time to get back to the turnover volumes registered in 2007.

customization represent everyday requests. Of course, meeting these requirements affects, somehow, the whole manufacturing organization, so it is necessary to pay much attention to the selection of new products addressed to already-existing collections.

minotticucine - In the furniture industry, even in its luxury segment, we’re seeing the development of a concept that’s already present in other sectors: i.e. the so-called “value for money”. In such a context, minotticucine, honoring their history and brand, is going to preserve their vocation for innovative product design, expressing top quality, thanks also to the use of natural materials (such as stone), in the name of steady, continuous bettering.

Matteograssi - As already underlined, it’s clear that getting back to the levels we had achieved before the present crisis will take a few years, considering the negative, international economic situation this year and despite the promising signs we’re seeing for the next months. I think our whole sector needs relevant reorganizations and renovations, both in terms of marketing and in terms of manufacturing. We’ll certainly have to pay a lot of attention, in order not to lose that innovative capacity distinguishing us, as well as to preserve the quality of our system, that have enabled the furniture sector to achieve important results in the last years. minotticucine - The furniture industry will certainly face the future on a dimensional base: as a matter of

Provasi - Customers are generally becoming more and more demanding and are paying deeper and deeper attention to what they purchase. As far as our products are concerned, and we’re talking of products having craft roots, customers are more and more requiring certain levels of customization: that means, their value in terms of uniqueness is getting more and more relevant. What’s more, our customers know we can offer complete furnishing consulting.

Berti - Medium-high and high segment users currently require customization and uniqueness. Berti meets this demand of customization and uniqueness not only with the well-known inlays, but also with colorful ranges and matching different materials, such as resins, leather and marble, together.

What are the strong suites of the Italian contract? What strategies should companies put forward, to develop a profitable contract business?

Moroso - In order to develop a profitable, domestic and international contract business, companies should run a lot and multiply their contacts. They also should be able to manage complexity, without ever

fact, smaller manufacturers are going to win a smaller and smaller space. Competition will be based on the intrinsic quality of the products proposed, on their steady, distinguishing innovation, on global distribution and on the increase of the professional and managing level inside companies.

Provasi - Besides the economic global crisis, which is still going on, in 2010 I believe we’ll witness an even wider influence of the economy of emergent countries, such as China and India. The only way to win is, again, focusing on quality and research forever and ever, even at the risk of appearing repetitive, since we can’t obviously compete with these business realities on a price basis.

Berti - At the end of this negative, economic situation affecting the whole world, the parquet is going to get back conquering its market shares, getting more and more widespread even in segments traditionally reserved to other flooring materials, such as bathrooms, kitchens and even outdoor areas. We’ve also started the completion of our offer, setting up the manufacturing of wall paneling and garden furniture, both structural and not.

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8 IL FOGLIO DEL MOBILE November 2009

FACE TO FACE FACE TO FACE WITH SOME TALENTED AND TREND-SETTING ITALIAN DESIGNERS

MATTEO NUNZIATI HAS WORKED WITH SOME OF THE MOST PRESTIGIOUS ITALIAN MANUFACTURERS OF FURNITURE, LIGHTING AND FLOORING, SUCH AS FONTANAARTE, GRUPPO FEG, LISTONE GIORDANO, MATTEOGRASSI, POLIFORM, POLTRONA FRAU, RAPSEL AND TISETTANTA. HE HAS DESIGNED LARGE ACCOMMODATION FACILITIES AND WELLNESS CENTERS WORLDWIDE. HE HAS BEEN TEACHING IN DESIGN SCHOOLS AND INSTITUTES SINCE 2004.

2.What’s “inescapable” in any project of yours?

The balance between beauty and solidness. We’re always looking for a full-quality result, where all aspects are designed and realized at best.

3.When was your first contract project in the Middle East carried out? How and how much have tastes, needs and requirements changed in that area?

We started designing for Dubai in 2005. In that period, the most important thing – most of all in the Gulf area – was to build as quickly as possible. They didn’t care about actual, palpable, quality.

Today, they’ve come to understand that the value of any property is closely connected to global quality, including the supply of furnishing as well. In the Gulf area, they appreciate Italian history and taste very much. In Arab countries, communicating that a project is being carried out by an Italian design studio is often an important promotion and sale drive.

In the Middle East, we’ve definitely had a lot of satisfaction, realizing impressive projects that are absolutely unthinkable in Europe.

4.Can you tell us something about a project you’ve realized in the Middle East?

1.What’s the philosophy guiding your design research?

To us, any project doesn’t simply come out from dreams or fancy, but from the daily relationship we have with the construction of any space.

As far as we are concerned, the attention we pay to the materials used and the way we study them, their installation, size and costs are fundamental elements.

I think that among the causes of the present financial and cultural deterioration there’s also a general lack of relation to reality. And design, unfortunately, has never been free from this attitude. If we think about the property market, in the last five years we’ve seen the building of entire towns following impressive plans, but without a preliminary, detailed assessment of their financial, environmental and architectural impact.

These buildings faithfully reproduce what happened in the stock market. Figures and investments literally flew, but there was nothing behind them: there were no companies manufacturing and no people to believe in or invest on. In design, too, we’ve often seen many impossible projects, realized more to please the ego of the designer and the company’s owner, rather than to propose something truly poetic, innovative and solid.

In May 2008, in Dubai Marina, the VQ Ventiquattro Radisson SAS Apartment Hotel was inaugurated: a luxury skyscraper, counting twenty floors.

Abyaar Company, one of the greatest Real Estate companies in the Middle East, have chosen our Firm to coordinate the project in all its steps, from the accuracy of the outer look, to the design of the inside, the flooring and lighting, the furnishing and landscaping. Together with all the Italian companies selected to work as our partners – Gruppo Feg and Poliform, Varenna and Salvarani, FontanaArte, Rapsel, the Florim Group, Technogym and Listone Giordano, just to mention some of the best known – we’ve also designed each single product, following a total-concept philosophy.

Designing starts from the detail and it goes towards “large scale”, to preserve a total aesthetic coherence, as well as a top-quality building standard.

This challenge of exporting the excellence of Made in Italy to the most innovative metropolis in the world – from our designing creativity, to our building skill and experience – has become a touchable reality in Dubai. Always in this area, our firm has been given the task of carrying out and coordinating all the phases of the project for Acacia Avenue: a complex of fifty villas in the most prestigious area in Dubai, Jumeirah Beach. The most challenging aspect of this project is the fact that we have to meet different and far aesthetic requirements, highlighting – in accordance with the typology chosen – the most evident minimalism, or a certain richness, echoing the deco taste, in any case always trying to keep the recognizable mark of our firm’s design quality and style.

VQ Ventiquattro Radisson SAS Apartment Hotel

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IT’S A DESIGNER WORLD!

1.What’s the philosophy guiding your design research?

What’s the main inspiration source of your work?

Our designing activity is characterized by research, but also by spontaneous spurs coming from powers of observation and in-depth analysis. These are situations that are piloted into design, seen both as architecture and as product. Considering our long-time collaborations, spurs often come spontaneously also from companies themselves and, in these cases, I have to give shape to them, through a creation process leading to a project. All the products developed in years and years are different, of course, though they share common thoughts and reflections. So, designing turns out to be a continuous path, a never-ending work in progress that, obviously, takes into account both elements connected to the context, such as the typology of the reference company, their goals and the market where they sell their products.

2.What’s the project representing you at best, and why?

I’m generally attached to all the products developed, since the activity revolving around them is quite complicated, full of matters to be solved, often working in team with technical departments, in order to find the correct asset, the best solution for any detail, researching ways never investigated before. The demanding goings-on behind the scenes typical of such path are the adrenalin I’m always looking for.

Prins for Flou can be defined as a technological, innovative bed, using plastic material molding to define the bearing structure, while a single material characterizes the design of the whole bed. It’s a perfect, well-done product, which, I hope, in thirty years, will still be recognized as “the Prins from Flou”. That’s the key aspect of all well-done products: those that are going to become an icon.

3.In this time of global downturn in markets, have the needs and requests of the people purchasing design changed? How are designers and manufacturers answering them?

This is certainly a tough time, but in times like this designers work even harder, accurately analyzing markets and requirements. Generally speaking, we screen ideas, to offer high-performance products at a manufacturing level, as well as to meet the needs of customers who think much more before spending their money, selecting products that are really useful and long lasting.

4.What should never be missing in today’s environments?

What will be inescapable tomorrow?

Customization is always the right key to interpretation. That’s why, when an architect develops a project of interior design, he should never impose his own points of view, but communicate and deeply get to know his customer’s requirements and habits. In the future – though I’m talking of a need all companies are now conforming themselves to – we’ll have to manufacture environment-friendly products, both in terms of ecological respect and in terms of designing and discarding when the life of those objects comes to an end. The same can be said about architecture. Speaking of this, I’ve developed different kinds of ecological houses, working with Stratex, a company specializing in the utilization of lamellar wood.

5.Have you supervised any contract project in the Arabian Peninsula?

I’ve recently won an international architecture contest for building two towers in Abu Dhabi, the capital of the Arab Emirates, that’s been witnessing a breath-taking urban and architectural development in the last years. It’s a town that, thanks to the huge estate investments made, has achieved a leading role in the world, within a few years. There were six projects competing: two from Italian architects, two from American ones, one from a Spanish and another one from an English firm. The project I’ve signed has provided for the construction of two buildings, fully realized in glass and steel, located in the city center, in the area called “La Corniche”, a short walk from the sea. It’s a shopping center including hotels, apartment hotels, offices, shops and flats, both furnished and not. The two towers feature a sinusoidal shape, forming while going upwards, from the road to the last floor, and they are completely transparent, so to project functions towards the town itself.

CARLO COLOMBO GRADUATED IN ARCHITECTURE FROM THE POLYTECHNIC OF M ILAN IN 1993 AND IN 1996 HE STARTED TEACHING INDUSTRIAL PACKAGING IN THE SAME UNIVERSITY.

H E HAS SIGNED IMPORTANT DESIGN AND ARCHITECTURE CREATIONS, BOTH IN ITALY AND ABROAD, FOR PROMINENT COMPANIES, SUCH AS FLOU, MOROSO, SABATTINI, POLIFORM, MOOD FLEXFORM, ARFLEX, VARENNA, YCAMI PUBLISHING, ANTONIO LUPI, N EMO, OLUCE, POLTRONA FRAU AND ZANOTTA.

6.Your plans for the future?

I’m going to develop products in limited edition.

Prins bed designed for FLOU

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10 IL FOGLIO DEL MOBILE November 2009

FACE TO FACE IT’S A DESIGNER WORLD!

BORN IN SLOVENIA, FROM A FAMILY OF ARCHITECTS, DAMJAN U RSIC IS ALWAYS BEEN “BREATHING” AN ATMOSPHERE FULL OF CREATIVITY, DEVELOPING THROUGH THE YEARS A REAL PASSION FOR THAT DESIGN TALKING OF TECHNOLOGY, INNOVATION AND FUTURE...

1.Where does an idea for a new project come from?

It depends. There are a lot of approaches to a new idea. An idea can come from an intuition caught in the air, inspired by the surrounding environment. My office is inside a botanical garden and when I reach it on foot, it often helps me looking at the nature surrounding me. An idea often strikes me looking at something that seems uncomfortable, incomplete, everything but handy. Then, I try to understand how to change it, to make it better, maybe applying technological devices or making use of particular materials that I’ve found in my travels around the world.

2.What characterizes your work most?

“WITHOUT BEING TOO INTELLECTUAL, TOO TECHNICAL, TOO MUCH OF AN ARTIST, I WORK AS A DESIGNER, STEADILY IN SEARCH OF A BALANCE BETWEEN MY CUSTOMERS’ REQUIREMENTS AND MINE. THAT’S A CHALLENGING AND ALWAYS RIVETING RESEARCH”. THIS IS HOW GIANLUIGI LANDONI DEFINES HIMSELF AND HIS WORK.

I like working with shapes. Sometimes they’re softer and more organic, sometimes they’re more squared. Styles can be different, but they always share the introduction of technological elements. I love everything that means innovation and I always try to apply it to my design. It is exactly my inclination towards technology that has driven me closer to Futura, an Italian company making the convertibility and movement of their lines a real manufacturing philosophy.

We’ve been working together for four years now and have seen the realization of particular, extremely versatile projects, such as Slim: a range of couches, standing out for their neat, linear design, as well as for being fully convertible and multi-tasking. The mechanics designed and patented by Futura always give me very interesting hints, to design absolutely innovative furniture that is difficult to find on the market. That’s definitely challenging for me.

1.What philosophy does your design research follow?

Since I use to paying attention to cultural changes and I’m aware of the social implications of my “designing”, I feel any work is really actual only if it’s put into a context that, though being uncertain and changeable, is an expression of its time. Leaving out some design “theories”, I always make my choices very pragmatically, trying to realize “products/projects” expressing time – both in their “form” and in their “function” – and giving new horizons to social fruition. Designing means traveling: a wonderful adventure, full of obstacles and great satisfaction, both from a professional and human point of view, in a balance that’s the synthesis of life emotions and feelings.

2.What inspires your work most?

My work is inspired by “the world”, as well as by tradition, meant as respecting what has preceded us and live with us, as well as welcoming the signs of the time we’re working in, always aware that architects seldom “invent”: they always reinterpret what exists already, recalling, through shapes, new desires. Essentiality, elegance and innovation, adding to a sustainable approach – i.e. good functional character, matching a certain synthesis capacity – are the fundamental ingredients of my designing activity, where materials become alive through technologies, to give birth to other forms. Last but not least, there’s also a good deal of irony and fun, increased by the contamination of several fields, contributing to renew my creative ways every day.

3.What should never lack in a modern environment and what will be unavoidable tomorrow?

Any environment or place is potentially beautiful. Marcel Proust used to say: “a discovering travel does not consist in finding new sceneries, but in having new eyes”. Typological and technological quality and innovation should never lack, in order to spread a better living culture, where one’s home is the place of one’s life par excellence: a “well-proportioned” cell, looking for relations; a sort of “nest” conceived and designed down the last detail, to be a place in itself everywhere. We should recover a certain “sense of measure” in design, through a vision of the space that doesn’t need to be “shouted”, but features strong emotional connotations, which are far from fashions now and will be like this tomorrow.

4.Is there a contract project you’re particularly attached to?

There are several projects I feel particularly close to, though one, in particular, is actually my favorite. It’s called “hotel therapy” and it’s the project of a hotel room for an intervention on a resort in the Baltic Countries. In this place, the idea of hospitality opens up to experimentation, where the search for what’s unusual, matching to a great deal of functional character, is fulfilled by a space where wellbeing and balance coexist, in an environment with strong personality. Here, guests can live all-absorbing experiences, with a new emotional impact and perceive the hotel not only as a mere place to sleep in, but as a place where they can live the real traveling experience.

Slim designed for FUTURA

3.What’s the realization representing you at best?

Among the latest projects that have made me very satisfied, there’s certainly Apollo: an electronic roulette, equipped with the interactive display Saturn. Apollo basic station has eight separate player modules with user interface. On the top, there is a giant Saturn display, featuring a mirror-like ball with a powerful video projector inside. The beam is projected up to the round mirror and than reflected back down to the “flying disc” projection screen. This product was successfully presented at the main world sector fairs: the 2GE (Global gaming expo) in Las Vegas and the ICE in London, and it’s installed and operating in several casino. This work is exactly what I mean when I talk of “technology applied to design”.

4.Your plans for the future?

Hotel Terapy

Many, many and many more…

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12_13_FocusOn_Porada_DLDecor

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12 IL FOGLIO DEL MOBILE November 2009

FOCUS ON /

HALL 7 - STAND B 301 www.porada.it

PORADA

A balance of shape and function

Bolero

iving substance to a typically Italian production, able to dialogue with the various trends of contemporary design, is one of Porada’s main purposes. The company, founded in1968 by Luigi Allievi, with his children’s aid, has been continuing its chair production extending also to other sectors.

Quality excellence and wood workmanship soon gave the company a solid identity that is expressed today by elegant products contributing to define a domestic environment, able to interpret everyday living at best.

The transformation into an articulated furnishing accessories production coincides with the collaboration with architects such as Alberio and Cerbaro and with Martino Perego who gave birth to Linea 91 and Hoppo. Faithfully using solid wood only, the company starts new experimentations combining this material with steel, glass and plastic.

The collaboration with Tarcisio Colzani creates Cuccagna, the successful column set suitable for every environment.

Porada produces very functional items, with refined lines, and evolved collections

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CONTACTS ITALIA: PORADA ADDRESS Via P. Buozzi 2 22060 Cabiate (CO) PHONE +39 031 766215 FAX +39 031 768386 E-MAIL info@porada.it

UNITED ARAB EMIRATES:

Alcide

Emotions aroused by a pure geometric design for “timeless” living where up-to-date lines and traditional materials live together expressing the company’s style and choice, also thanks to the support of designers such as Marconato & Zappa, Studio Opera, Studio 28, Giovanna Azzarello, Mandelli & Selva and Giuseppe Viganò.

The key to the establishment of the company international markets has been the great ability to find the perfect balance of shape and function in every product, together with the elegant and modern and, at the same

Empire

time, sober and essential style, for pieces meant to live forever. Some proposals well interpreting these features are: Bolero, a modular sofa with frame in solid ash or American walnut; Alcide is a pouf with capitonné in the fabrics of the collection; Samburu is a dining table with extralight glass top and legs in solid American walnut; and Empire, a sideboard with mirroring frame and doors with push and pull system.

INTERIORS ADDRESS PO Box 325, Umm Hurrair Road Opposite Dubai Television Station Dubai - United Arab Emirates PHONE +971 4 3370116 FAX +971 4 3367657 E-MAIL intrs@eim.ae WEBSITE www.interiorsfurniture.com ABU DHABI SALAM BRANCH PHONE +971 2 6772829 ABU DHABI HAMDAN BRANCH PHONE +971 2 6797040

Samburu

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November 2009 IL FOGLIO DEL MOBILE 13 HALL 7 - STAND C301 www.dldecor.it

DL DECOR

CONTACTS ITALIA: DL DECOR Pia Colzani Export Manager

ADDRESS Via Libertà, 19 20030 - Lentate Sul Seveso (MI) PHONE +39 0362 569221 FAX +39 0362 681224 E-MAIL pia@dldecor.com

UNITED ARAB EMIRATES: VAREX SRL (sister company) PHONE +39 0362 861606 E-MAIL varex@varex-italy.com pia@dldecor.com

A young soul for a luxury classic Classy dining rooms, elegant bedrooms, refined woodwork and then a range of furniture for important and representative offices. Classic triumphs in a variety of proposals with over fifty years of history L Decor is a young company, but with strong and very deep roots. The brand was born in 2002 from a derivation of Fratelli dell'Oca, a company with a halfcentury brilliant past.

The generation change gave a push forward to the company that has immediately established itself on the international markets as one of the most requested and reliable in the segment of classical luxury furniture.

A young and extremely motivated team studied and estimated the new market tendencies, setting a new course. The new managing strategy aims at the constant attendance of the brand at the most influential international appointments – such as the Salone WorldWide in Moscow or the Index in Dubai – and the promotion continues with customers and retailers of its high-grade production. “Going to our leading and important markets is an essential condition for us – Pia Colzani, Export Manager at DL Decor, says. Social relations, direct contact and the face to face exposition of our proposal or of a project are values that we could never give up”.

A recognized and appreciated value in all the Arabian peninsula, where the brand is present all along, numbering complete

D

furnishings for important and prestigious private and government residences among its productions.

“The Middle East is definitely our reference market. We have great affinity with Arabs, to whom we are linked by a strong

and consolidated relationship with regard and collaboration” Pia Colzani explains.

Another mostly appreciated aspect of the company from Lentate sul Seveso is its great flexibility, able to transpose the different needs and customers'

requirements in effective solutions. This lean to specialization arises from the great experience of a close group of specialists with unique professionalism in the sector and a production, relying on last-generation technologies.

The decision to invest in publishing valuable catalogs belongs to the brand's new course, too. In 2007 a superb book was issued with the most impressive pieces of DL Decor production; a catalogue dedicated to the office was published last year and they are currently studying a specific catalog for upholstered products. “It’s important for us to show what our production consists of, give the opportunity to see our furniture set in wonderful contexts, through images able to express all the class and style that have always distinguished our furniture“.

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MONITOR / CONTRACT LA MURRINA

www.lamurrina.com

Light finds new spaces Almost fifty years after its birth, La Murrina has become a historical brand in Italy and in the world, bearer of those emotions that only such an exclusive product can communicate. In the name of an ever-renewed tradition…

Cross+

Cross+

Costa Luminosa, latest ship of Costa Crociere

CONTACTS ITALIA: LA MURRINA Lorenza Radrizzani Marketing Manager

ADDRESS Via Isonzo, 26 22078 - Turate (CO) PHONE +39 02 969751 FAX +39 02 96975212 E-MAIL export@lamurrina.com

UNITED ARAB EMIRATES: CONTRACT OFFICE HILAL AL ZAROONI GROUP OF COMPANIES Mrs Deepa Bhambhani ADDRESS 1603, Twin Tower P.O.Box 49111- Deira Dubai PHONE +971 04 2220333 FAX + 971 04 2289989 E-MAIL halzarvo@emirates.net.ae

orn in the early Sixties in a small Venetian furnace managed by a group of master glaziers, the brand of La Murrina has grown and become an internationally recognized symbol of the most refined lighting of Made in Italy, constantly seeking for new expressive solu-

B

tions. By now famous the collaborations of the brand with important international designers and planners who, through their creations, have contributed to enrich La Murrina collections with high contemporary design products, always respecting of the ancient glass workmanship. An innovative, last -generation collection is Cross+ by Simone Micheli, a lamp composed by colour and transparent modules matching steel modules of various finishes.

A product that can assume different shapes and dimensions, to be proposed in close relation with the environment where it is placed: a luminous column, a wall lamp that makes ambience and decoration, or a luminous wall dividing a space and becoming a furnishing element.

Today La Murrina is a consolidated company in the world system of Murano blown glass production: its products are distributed all over Italy through a network of brand-direct and franchising dealers, and abroad through a trade network comprising numerous flagship stores in the main cities in the world and representative offices in many foreign countries. A really stimulating sector for the company is the

contract. “Further to important international supplies in the catering and hospitality area – Lorenza Radrizzani, Marketing Manager at La Murrina, says – the company has developed interesting projects for the nautical sector, first for private boats and afterwards for navigation companies such as MSC Crociere, with special equipments for their common areas”.

One of the newest projects concerns the complete lighting of Costa Luminosa, the latest ship from Costa Crociere.

For this sea giant, La Murrina has created special products, designed by the purchaser, to furnish most part of the collective spaces and some suites, giving life – and light – to fine and evocative environments.

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November 2009 IL FOGLIO DEL MOBILE 15

BERTI PAVIMENTI LEGNO

www.berti.net

Wood flooring tells about the world

The history of a company chanted by wood: the absolute raw material of their art, a spontaneous fruit of nature, always following the eclectic and innovative spirit of the company’s creation n their eighty years’ history, the Berti Group – including the companies Berti Pavimenti Legno, Vepal Pavimenti Legno and Comello Giobatta Parchetti – have always followed the evolution of the market and new technologies, becoming a leading business reality on the national and international scene of wood and pre-finished flooring. At the beginning, the company used to deal mainly with the production of flooring on design, with geometrical patterns, drawing inspiration from the floors of antique villas, or other heritage buildings, but, through the years, Berti has started the production of innovative, inlaid flooring. Thanks to the employ of a sophisticated laser cutting technique, it is possible to compose the inlay exactly as the customer requires, in a wide variety of materials, styles and colors, selected time after time, in order to perfectly fit different tastes, cultures and environments. To underline the interpretative potentialities ensured by the inlay work, the company has tenaciously researched the collaboration with masters who can truly attest the culture they belong to. This is how they’ve found four young talents, coming from Mexico, the Middle East, China and Africa, who have devoted themselves to a personal interpretation of the inlay work from Berti, where wood flooring is always the leitmotif of the different sceneries, able to change without limit, both in terms of shapes and in terms of dimensions. “With the project called ‘Around the World’ – explains Matteo Berti, the company’s Marketing Manager – we’ve looked for and found an ideal conjunction between local tradition and the peculiarities of our parquet. We believe the values connected to living, as well as its characteristics in terms of function and shape, can be declined in unique ways, according to different latitudes, thus making the parquet

With their top-segment range, Berti do not work only for private customers, but they offer a specialized service to the trade and public contract, too, with customized solutions for showrooms, hotels and restaurants. “The whole ‘Berti Studio’ range is getting more and more required by the contract sector – goes on Matteo Berti – this fashion and contemporary version, matching the typical properties and performances of flooring to an extremely modern design, can definitely characterize the style of a hotel or a restaurant in an exclusive way. Such peculiarity is very welcome in this sector, where our interventions are getting more and more consistent with current or customized series, as it happened in the instance of the Hotel Armani in Dubai”.

I

CONTACTS ITALIA: BERTI PAVIMENTI LEGNO Matteo Berti Marketing Manager

ADDRESS Via Rettilineo, 81 35010 Villa del Conte (PD) PHONE +39 049 9323611 FAX +39 049 9323639 E-MAIL info@berti.net www.berti.net

UNITED ARAB EMIRATES: AL KAYAN DECOR EST. Corrado Mulfari

the instrument, which different cultures can express their distinguishing features through”. The company’s decision of carrying out this project is reinforced by a consistent presence of important realizations worldwide. “There are many international markets we work for, even though –

since September 2007 – we’ve seen a drop in some European Countries and America. On the other hand, our presence and turnover have increased in Eastern Europe and Arab Countries – particularly in Kuwait – where we can consider ourselves as market leaders”.

CITY Jeddah - 21444 Saudi Arabia PHONE +966 2 6605886 FAX +966 2 6606658 E-MAIL info@alkayandecor.com CITY Riyadh PHONE +966 1 4809770 FAX +966 1 4809772

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MONITOR / CONTRACT FUTURA

www.futura-italy.it

Habitat on the go Freedom to change the environment, to reinvent and shape it through new living solutions ovement and product transformation. This is Futura’s primal philosophy. The company’s production is based on multifunctional, extremely versatile and innovative models. An armchair that turns into a chaise longue and then bed, a sofa that splits up, rotates, and comes loose, a back that turns into a table and a disappearing footrest. The space changes to interpret the dweller’s style, with solutions that never give up elegance and functionality.

The research and constant development of technologies and mechanisms, thanks to the licences achieved, have made Futura production known and unmistakable. The company from Meda follows internally and meticulously all the productive cycle of its “furniture to live”: from planning to the selection of materials, whose origin is exclusively Italian and prides itself on internationally renowned designers.

Designers interpret the brand’s leading idea in collaboration with internal plan-

M

Rest

Le Vele Video

CONTACTS ITALIA: FUTURA ADDRESS Via Piave, 24 20036 - Meda (Mi) PHONE +39 0362 338030 FAX +39 0362 333175 E-MAIL futura@futura-italy.it

UNITED ARAB EMIRATES: G E C INTERNATIONAL Mr. Roberto Contardo CITY Dubai PHONE 00971 4 4218022 FAX 00971 4 4218117 E-MAIL roberto@gcinternational.net

Handy

ners, giving life to futuristic furniture, witness of a new way of living.

“One of our strong points – Annalisa Munari, Export Manager at Futura, explains – is the wide range of our catalog models. This range comprises both very modern variations and traditional and classical proposals, always enriched by a transforming technology that is essential for us”.

During the last edition of the Salone del Mobile in Milan, Futura presented new models and patents, among which Hops by Roberto Semprini, Metamorfosi

by Gaspare Cairoli and Slim collection, designed by Damjan Ursic. “In Milan we noted a great interest on behalf of all markets equally – Annalisa Munari continues. This equality regarded also the appreciation of all the models presented.

This is an extremely significant fact; it means that we have reached the goal to render the international market trends, focused on unique and innovative solutions, breaking with traditional living”.

The whole Arabian Peninsula represents a highly important market to Futura.

It’s a fast-growing area, where a style of traditional luxury is steadily required and the appreciation of modern style, always in the high-design range, is continuous.

“We’ve recently started to cooperate with a company from Dubai, our agent in the Middle East.

Thanks to this partnership, we can now rely on a remarkable and prestigious presence on the Palma, with our showroom, mainly conceived as a project center for important contracts.

As a matter of fact, we are carrying out top-level contract projects in the whole area and everything is in the policy of Futura, pursuing the mobility and transformability of products”.

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November 2009 IL FOGLIO DEL MOBILE 17

TISETTANTA

www.tisettanta.com

CONTACTS ITALIA: TISETTANTA ADDRESS Via Tofane, 37 20034 Giussano (MI) PHONE +39 0362 3191 FAX +39 0362 319300 E-MAIL info@tisettanta.it

UNITED ARAB EMIRATES: TISETTANTA MIDDLE EAST Mr. Fouad M. Matar MOBILE PHONE +961 3616174 E-MAIL tisettanta.me@tisettanta.it

TISETTANTA LTD Mr. Fouad M. Matar ADDRESS 1 Grosvenor Street Uk - london W1K4QB E-MAIL info@tisettanta

Hotel Project - Milan

A vocation for the contract segment Specializing in innovative furnishing systems, Tisettanta have conquered the international contract market, thanks to their know-how o realize contract means to be able to guarantee a complete service, ranging from manufacturing technology, to in-place customer care. This is how, in 1986 – after decades of specialization in innovative furnishing systems for living and night areas, under the sign of the highest essentiality and flexibility – Tisettanta reached the contract market. Thanks to technological research and to the modularity of their manufacturing concept, in fact, Tisettanta have created Tisettanta Contract: a division able to meet the needs of designers and professionals, offering “turn-key” solutions for residential units, hotels and high-level facilities. A refined design, characterized by pure lines and top-quality materials, offers warm and elegant rooms, where comfort is guaranteed by very accurate furniture.

Among their most relevant Contract realizations, Tisettanta count the Sky-boxes in the San Siro Stadium of Milan, the suite center of the Laguna Palace in Venice, the Hotel Meridien in Turin, the Hotel Nordica/Hilton in Reykjavik, the Eaton House in London, the Hotel Mirage in Kazan and three hotels of the Mercure chain in Paris. The latest project, carried out working with the prestigious designer Piero Lissoni, is the luxury, fivestars Mamilla Hotel in Jerusalem.

Their interest in the Contract sector has led Tisettanta to the discovery of new markets.

In 1999, “Tisettanta LTD” was established in London, where a showroom in the renowned Mayfair area was also opened. A team of architects and interior designers cooperates with well-known architectural firms and building societies, developing important contract realizations in the United Kingdom and in the world. In 2001, Tisettanta Japan was born – headquartered in Tokyo – and the company started a team work with this new business reality, to contribute to the creation of many residential projects. In this context, the biggest project is

T

the River Place: a residential area composed by six buildings and 960 flats, each furnished with six wardrobes supplied by Tisettanta.

In time, the synergies created with other brands have led the company to a firm consolidation of their presence on the Italian market. As a matter of fact, in 1990 they launched Halifax, a line of home furnishing accessories, while – almost ten years later – we saw the birth of “Cucine Elam”: an epochmaking brand in the history of Italian design, taken over in 1999, that has become an integral part of the Tisettanta team, though managed independently by Elam System.

Tisettanta can offer their customers three inescapable musts: quality, research and customization represent the policy of this company when approaching any market, always keeping the ability of creating charm and arousing desire and emotion.

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18 IL FOGLIO DEL MOBILE November 2009

MONITOR / CONTRACT OVERVIEW: THE PROJECT CULTURE THERE ARE MORE AND MORE PUBLIC FACILITIES – SUCH AS HOTELS, RESIDENTIAL BUILDINGS, SHOPS, MUSEUMS, THEATRES, YACHTS AND PLANES – CONTACTING ITALIAN FURNITURE MANUFACTURERS, TO LET THEM STUDY DESIGNS AND PRODUCE FURNISHINGS. WE’RE NOT TALKING OF THE MERE SUPPLY OF PRODUCTS FROM EXISTING CATALOGS, BUT THE OFFER OF A COMPLETE SERVICE, RANGING FROM DESIGN TO ORDER MANAGEMENT AND FILLING, WHERE QUALITY, PROBLEM SOLVING EASINESS AND PROFESSIONALISM ARE ABSOLUTE MUSTS. HERE FOLLOWING, A BRIEF OVERVIEW OF CONTRACT DESIGN PROJECTS REALIZED BY IMPORTANT ITALIAN FURNITURE MANUFACTURERS.

1 1.

Designed by Antonia Astori and Nicola De Ponti for OLUCE, Plateau is a chandelier made of transparent methacrylate, regularly punched and featuring globes of opal glass that are placed random. The several electric wires, usually not considered from a designing point of view, create a sculpture area going upwards, thus actively participating to the design on the whole.

2

3

2.

3.

The Strip chairs by POLIFORM, designed by Carlo Colombo, fit out the Auditorium of the “Collegio Cardinale Agostino Riboldi” boarding school of Pavia, built into the church of the two Saints James and Philip.

Velaria is the new program of very large sliding systems by RIMADESIO and it’s the result of the continuous technological and stylistic research carried out by this company.

Their designer is Giuseppe Bavuso.

4.

TERME, a brand of Restart specializing in pieces of furniture and accessories for the bathroom, proposes an artistic collection inspired by the refined Italian tradition of the 18th and 19th century.

6.

One for two is a two-seater armchair produced by TONON and standing out for its contemporary and strong-impact design.

The padding is in fire-resistant, cold polyurethane foam. The seat is founded on a particular base with an asymmetric-cross shape, made of glossy, chromium-plated steel. Design by Stefan Heiliger.

4

5 5.

POLTRONA FRAU has signed the new first-class suite of Etihad Airways: an air company from the United Arab Emirates.

7.

6

Since December 2008, the Qatar University of Doha has fitted out its Computer Science Faculty with seats from MOROSO in all common spaces.

7

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November 2009 IL FOGLIO DEL MOBILE 19

9 9.

Located in a quiet hutong next to the Forbidden City in Beijing, Domus Tiandi Restaurante is done up in style and furnished with Italian furniture by MINOTTI.

8 10.

8.

The revival of the “Riviera” style, for the rebirth of the Montecarlo Beach Hotel, which has been redecorated by India Mahdavi and furnished with the sofas from ARKETIPO, expressly manufactured for this kind of luxury, Monegasque hotel. Arketipo have given their contribution with the production of a series of customized small armchairs, designed by India Mahdavi herself, for the bedrooms and the restaurant.

GRUPPO EUROMOBIL Professional specifically created kitchens, walk-in closets and bathrooms for 151 Wooster, a prestigious building in the centre of Soho, New York, designed by Lee H. Skolnick Architecture.

10

11.

LEMA have worked in team with the architect Matteo Thun, for the restyling of Vodafone shops. The project is based on the concept of an environment that can communicate the values of the brand.

The need for communicating welcome and multiple sensations comes right from here.

12.

11

For ANTONIOLUPI a washbasin is not just a container for water, but it is also a tool to convey emotions as well as to furnish a space.

Tuba, designed by Carlo Colombo, is made of white Cristalplant and is available both in the over the top or free standing versions.

12

13.

SNAIDERO has gained important contract projects worldwide: in Korea, they’re supplying a series of kitchens of their “Terra” range, for a total value of 6 million euros, while in Turkey 565 kitchens will be installed in important residential areas, in Istanbul and Burjak.

14 14.

13

The new Terminal 3 and Concourse 2 of the Dubai International Airport, a project of Aéroports International de Paris, are furnished with approximately 18,600 small armchairs and 6,800 small tables Meeting designed by MATTEOGRASSI.

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20 IL FOGLIO DEL MOBILE November 2009

MONITOR / CONTRACT OVERVIEW: THE PROJECT CULTURE

16 16.

15

BONALDO launches Nadir, a sculptural small table armchair with faceted shapes, designed by Ilaria Martelli. Fully padded with cold polyurethane foam and covered with leather or fabric, Nadir is available in high- and low-backed models.

15.

One of the latest realizations by CONSONNI in partnership with MISURAEMME: the presidential suite of the Hotel Kempinski Adriatic in Savudria, Croatia.

17.

Inside the Universal Music of Stockholm – one of the largest record companies in the world a lounge model of the Perfo chair from FRAG, expressly designed

by Anki Gneib, has been introduced and presented in a black leather version, with laserapplied decorations.

17

18 18.

The Neos collection by FEG, designed by Matteo Nunziati, furnishes the flats of the VQ Radisson Sas Apartment hotel in Dubai.

19 20.

The Procter & Gamble premises in Dubai, furnished with tables and chairs of the Eva line, signed by M.B.

19.

SLIDE has worked in team with Shohta Itoh, for designing the Cafè Gelateria Babbi in Karuizawa, Japan. The whole furniture is made of polypropylene.

21.

20

For the new Pershing 108’ from Pershing, renowned manufacturers of motor yachts, ERNESTOMEDA Yacht Division have realized a kitchen, expressly designed down to the last detail for a luxury marine environment.

21

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November 2009 IL FOGLIO DEL MOBILE 21

23 23.

Designed by Antonio Citterio, the system Pavillon TRE-P&TRE-PIÙ for L'Oreal in New York.

22 22.

DESALTO was at the 62nd edition of Cannes International Film Festival with 500 Riga chairs to fit out the prestigious restaurant in the “Majestic Beach 62”. Made of polypropylene, Riga is particularly suitable for being used outdoor, in common spaces.

24.

“Fast and healthy” is the foundation of the Supergood restaurant in Berlin, fitted out with small armchairs and sofas from ROSSI DI ALBIZZATE and their collection called Avenue Montaigne. Design by Matteo Thun.

25 25.

24

SMANIA has signed the recent renewal of the furniture in the Royal Suite and Lobby of the La Cigale Hotel in Doha. The hotel is a luxury five stars, located right in the heart of the prestigious Al Sadd business district of the Arabian town.

26 26.

The Maui chairs from KARTELL, designed by Vico Magistretti, furnish a hall of the “Triennale” palace in Milan.

27.

RODA, a sophisticated and essential design characterize the Harp 368 lounge armchairs, for a contract offer able to tactfully introduce itself in every environment, without forgetting the importance of the functional variable. Design by Rodolfo Dordoni.

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REPORTAGE AIRNOVA DESIGN

www.airnovadesign.it

Design and artisanal care Lightness, contemporary character and quality excellence represent the distinguishing marks of the design seats in leather, combined with innovative materials

Chaise Longue

CONTACTS ITALIA: AIRNOVA DESIGN Denise Flebus Sales Manager

ADDRESS Via Puccini, 32/2 33040 Campolongo al Torre (UD) PHONE +39 0431 999 893 FAX +39 0431 974 421 E-MAIL flebus@airnovadesign.it info@airnovadesign.it

irnova Leader is a new and dynamic company with thirty years of experience in the production of leather seats from the best tanneries. The company from Udine has chosen to approach an industrial production, without giving up its valuable artisanal manufacturing and they’re now launching their collections on the market, distinguishing themselves for the care to details and lightness, their contemporary and functional charac-

A

Wing

ter, where design is a decisive added value.

From Airnova experience comes AirnovaPlus, a product line dedicated to luxury, intended as an interpretation of excellence. This collection reinterprets the concept of leather chairs, putting it in a new aesthetical logic, highlighting the quality of its execution.

Elisa

Ideal shapes and sinuous, timeless geometrics widen in a range of experimentations, matching the possibilities of comfort and design into new, fresh solutions. Part of AirnovaPlus line are Chaise Longue, caracterized by the use of carbon fiber, which gives the seat extreme lightness; Wing, in leather and metal, a synthesis of warm and cold in a circular volume; Electra, with its firm trait that designs the contours of vaporous clouds; Iris Table, born on a classic reminiscence on whose surfaces the modernity of thoughts can be read.

In the Arabian Gulf area, Airnova have taken part for about three years in the most important sector exhibitions and their production ranges are now in dozens of interior design firms among the best-known in the Emirates.

“We’re defining the terms and conditions for some relevant collaborations with very interesting partners, both in Dubai and in Abu Dhabi, with the latter that’s confirming itself as the hub of quality business in that area – explains Mrs. Denise Flebus, the company’s Sales and Marketing Manager. The United Arab Emirates are quickly developing greater and greater sensibility and attention towards design products and mainly towards those belonging to the so-called category of ‘excellence design’, i.e. Italian design. As for our range, its very accurate details give our products a particular ‘allure’, enabling them to be perceived as what they really are: high-design pieces, conceived and realized with handicraft care”. The designoriented attitude, in fact, characterizes the company image, while customization, guaranteed on request, – especially for contract sup-

Jeanneret

plies – is the strong point of their marketing mix. “Talking about contract, – goes on Denise Flebus – in Dubai we’ve supplied over 650 leather chairs model Elisa to the Coffee Shop in the Dubai Mall of the Burj Dubai, the highest skyscraper in the world. We’ve been really delighted to be so successful with all the project managers involved, both for the quality and the service we’ve offered. Middle-eastern markets are to be approached with patience, attention and determination, in order to establish relations of mutual trust, whose settlingin period is often long and delicate, though full of great potentialities”.

As for their production, Airnova Leader is still walking on and consolidating the way of innovation, by researching new lines and manufacturing with special materials – such as Swarowski crystals or carbon fiber – and combining them with leather. Another object of indepth research is the use of waste materials coming from the processing of leather, for manufacturing new seats: an approach perfectly tuned with that research in terms of sustainability, which is getting received with more and more attention.

Patchwork

Iris Table

Electra

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REPORTAGE ANGELO CAPPELLINI

CONTACTS ITALIA: ANGELO CAPPELLINI & C. ADDRESS Via Milano, 39 22060 Cabiate (CO) PHONE +39 031 766024 FAX +39 031 767732 E-MAIL angelocappellini@angelocappellini.com

www.angelocappellini.com

Interpreting a timeless classic Collection reviving the most refined classical styles, in a variety of combinations that allow creating absolutely unique rooms

UNITED ARAB EMIRATES: Mrs Anke Merkel ADDRESS O BOX 74017, Dubai PHONE 00971 04 3402606

n expert interpreter of an evergreen, essential classic, Angelo Cappellini relies on a marketing mix respecting the original canons of the several styles that have influenced the different history ages: from the richness of the baroque, to the grace of the period of king Louis XV, the neoclassic sobriety distinguishing the style of king Louis XVI and the linearity of the Biedermeier, coming to the contemporary line finding its representative style in the works of bigs, such as Baker, Barbara Barry.

This is where the new range called “Opera”, from Angelo Cappellini, comes from, drawing inspiration from the values of traditions, filtered by an international contemporary taste that’s enriched with the materials and manufacturing processes typical of the top-quality Made in Italy. An elegant collection, featuring sophisticated details and delicate forms winking at the past, both aiming at meeting the requirements of first-rate interior decoration, for public facilities, private buildings and state apartments. The company from Cabiate, right in the heart of the Italian furnishing industry area, whose history dates back to 1886, proposes its collections, offering a wide variety of combinations, with high-quality fabrics and finishings that enable customers to compose and create definitely unique rooms. The company has always been interested in assessing the acknowledgement among its customers, as well as in welcoming suggestions on any new proposal, participating to many events.

A

Butterfly

The last was the “Saloni WorldWide” in Moscow, in October. On that occasion, the company highlighted, once again, its lounge furniture, always extremely representative of its brand, such as the Vico, in baroque style, featuring a particularly well-proportioned, curl inlay, or, again, the Spenser, in neoclassic style, exhibited in an unusual mahogany finishing, highlighting the rich inlay in antiqued gold. The living room furniture Verri, in style Louis XV, is characterized by soft lines and sober and refined inlays, while the Wagner bedroom, in rococo style, features a researched architectural structure and was showcased in a refined, light-color finishing. Angelo Cappellini also proposes a wide range of pieces of furniture, coordinated with sets with wood paneling, where the different solutions

Spenser

Igor

heighten the union with the furniture itself.

The company has been working in the Arabian Gulf for more than thirty years and, in this area, they have designed and supplied the furnishing of many highly prestigious, state residences. “Designers and architects often call us, to carry out important and complex projects in that area – explains Mr. Luca Mapelli, their Sale Manager – and this is very rewarding for us and spurs us to go on devoting ourselves to a market we’re much interested in and where we’re always very successful”. The company also boasts remarkable contract realizations in top-class hotels, such as the Intercontinental in Abu Dhabi, the Sheraton in Dubai and the Four Seasons in Riyadh, just to mention some. A strongly growing business, in the last years Angelo Cappellini has considerably widened its offices and showrooms, where customers are welcome, reaching more than 14,000 square meters of production and exhibition spaces.

However, the increase of its potential has not made this company loose its strong artisan connotation, based on the in-depth knowhow and skill of its qualified personnel.

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November 2009 IL FOGLIO DEL MOBILE 25

MASCA

www.masca.it

orn in Florence in 1966, Masca established itself for its niche “contemporary with style” lighting products.

The produced pieces’ design and the technical solutions adopted are extremely innovative, but the traditional decorations and the use of antique forger masters and glazers’ techniques witness a history made of experience and passion. The brand power is the ability to forge iron to make unique objects and obtain exclusive decorations with experience and experimentation. The technological competence supporting continuous research is fundamental. “The possibility to make something that remains for long is a motivating force to plan new solutions – Leonardo Scagli, Company Owner, says.

The attention to the technical side of our production is a very important element to successfully face the international markets, with offerings that are deeprooted in our antique handcraft tradition but with a strong predisposition to innovation”. An example of this interesting union is the new Corinto line – already presented at European exhibitions – that contains stylistic elements from the classical ancient times, mixed

B

Vie en Rose

Turn the darkness off and the style on A child of the purest Florentine craftsmanship, Masca production combines harmoniously creative thought and manual skills to give life to innovative and very elegant pieces with the modern Led technology.

Another new proposal is the top product of Vie en Rose, a 1.2 m diameter ball full with roses with led and low consumption lighting. One of Masca’s strong points is definitely the customer oriented quality service. The great production flexibility and the designers’

Corinto

technical consulting have made the company able to meet any request for customizing with competence, taking advantage of 40 years of experience in facing the new challenges launched by the market. “We are working ‘for the future’ – Scagli concludes – trying to plan high-profile technical and stylistic

products, able to excite our customers without ignoring eco-sustainability problems. We aim at creating objects able to install low energetic consumption lamps, as new laws require, always maintaining, anyway, our distinguishing taste. Our purpose? To turn the darkness off and the style on”.

Opera

CONTACTS ITALIA: MASCA ADDRESS Via Pistoiese, 1 50010 Firenze PHONE +39 055 8999155 FAX +39 055 8998565 E-MAIL info@masca.it

UNITED ARAB EMIRATES: INARA CO. LTD. ADDRESS Al Ahssa Street P.O.Box 8326 Riyadh 11482 K.S.A

INARA TRADING CO. LLC ADDRESS P.O.Box 27841 Dubai United Arab Emirates< WEB-SITE www.inara.com E-MAIL info@inara.com

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REPORTAGE FLORENCE COLLECTIONS

www.florencecollections.it Sophisticated atmospheres for living-room - Proposal A36

CONTACTS ITALIA: FLORENCE COLLECTIONS Carlo Cappellini ADDRESS Via Ronchi, 7/1 51039 Quarrata (PT) PHONE +39 0573 737860/72144 FAX +39 0573 774572 E-MAIL info@florencecollections.it

Expressions of pure elegance Refined environments and luxury Art Deco atmospheres, expressions of an unmistakable Italian design lorence Collections was born and developed in the province of Pistoia, in Tuscany, a land internationally recognized for its skilled furniture workmanship.

The original unit of the company from Quarrata was constituted by Stalk, a company that today supports Florence Collections in the production of the valuable Atlantique collection. The company, with its forty-year experience, traces a new interpretation of the home universe and offers top class furnishing solutions that comprise production ranging from tables to carpets, from cupboards to lamps, from beds to sofas.

F

The leitmotif for all the proposed items is Art Deco style that inspires the designers revising the luxury atmosphere of this artistic school in their absolutely personal way.

A precious element of the Atlantique collection is that, being all products homogeneous in the years, they can be included in a single interior decoration. The lines, constantly updated and enriched, are never radically changed, in order to give the opportunity to create new and coherent combinations.

The materials used are solid wood – mostly ash – and multilayer wood with ash veneer.

The genuine leathers are proposed in selfcolored or crocodile printing variations. The

lines are embellished through gold leaf, silver and metal flower frame decorations. The range of fabrics is wide and for each model there are many leather and fabric combinations. Therefore, the company’s distinguishing element becomes the combination of precious leathers and valuable wood.

Florence collections, able to offer a wide range of pieces of furniture for the living and night zones, are nevertheless open to customize and to create special order models.

The company’s strong point consists in the internal management of all the production chain, from wood structure building to finishing, assembling and secure packaging.

Exclusive playing room - Proposal A42

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November 2009 IL FOGLIO DEL MOBILE 27

VISMARA DESIGN

www.vismara.it

CONTACTS ITALIA: VISMARA DESIGN ADDRESS Via Carducci, 3 20030 Seveso (MI) PHONE +39 0362 503726 FAX +39 0362 551452 E-MAIL vismara@vismara.it

StarGate + body round light Piramid gold and white + ciaika 170 Piramid

Specialized for passion Vismara Design’s key to success is specialization, with ranges expressly created to live passion for movies and music orn in 1957 as a furniture industry, the company modified its production in the early Ninety’s, pursuing the conception of specific furniture for home electronics. The range offered has improved during the years, from cd and dvd racks to home cinema racks, from coffee tables to lighting bodies, vases and wall mirrors.

“This new course has excited us more and more, so that we have specialized in this market niche – Pino Vismara, Company Manager, explains. In few years, we have become a benchmark for the furniture addressed to music and

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movie fans”. All the lines are offered in different styles: modern, classical, baroque, art deco and Piramid. Gold and silver leaves, leather, Murano glass tiles and crystals embellish the decorated lines and varied finishes. “We try to interpret the taste and inclinations of our customers at best, creating unique style lines – Pino Vismara continues – and offering exclusive and eclectic products, fitting the most refined environments”. To offer a complete and harmonized range, together with the home theatre racks, Vismara Design produces a line of accessories such as wall mirrors, tables, lamps, sitting cases

The frame h.c. + frame 120 + ciaika 170 classic bronze-gold

and plant racks. This winning choice was immediately appreciated because it offers the possibility to create a refined environment all around a real passion.

This year Vismara Design is presenting a new frame, StarGate, composed by circular elements of great visual impact, proposed in the different own styles that have made the company an exclusive brand for the Arabian market. “Arabia is a very important market for us. Arabians love unique and important proposals and lean to luxury and comfort. In the years, we have really had great satisfaction in this area and received great consents”.

The wall h.c + body light baroque silver

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EVENTS&APPOINTMENTS EVENTS ACCOMPANYING THE COMPANIES’ SUCCESS Exhibition

FLASH&PILLS

More and more visitors at the “Saloni WorldWide” in Moscow

TOP RESIDENTIAL 2008 FOR FRIDA Designed by Odoardo Fioravanti for Pedrali, the chair called Frida originates from experimenting the application of a slight frame of solid oak to a thin shell of multi-layer material, manufactured with the so-called three-dimensional plywood technology, giving comfort to the seat and a new, contemporary appeal to wood. During the Promosedia 2008 event, this chair won the first award as the best chair for the Residential sector.

WARNER BROS FOR CIA INTERNATIONAL CIA International has recently drawn a license agreement with Warner Bros.

Consumer Products Italia, through which they’re offering customers the opportunity of customizing the Display wardrobe, and many other products, with the characters from DC Originals (Superman, Batman, Wonder Woman...).

n the four days dedicated to the Italian furniture industry in Moscow, during the “Saloni WorldWide” event organized

by Cosmit, the first signs of recovery were registered. From 7th to 10th October, 360 Italian companies met approximately 30,000 visitors, coming from all the former Soviet Republics.

“That’s a more positive result – underlines Carlo Guglielmi, Chairman of Cosmit – conside-

I

ring the worldwide context we’re still experiencing. I’m sure, next year the applications on behalf of our companies will start increasing again, with the awareness that our “Saloni WorldWide” in Moscow are an opportunity that can’t be missed”. As a matter of fact, Italian design has now become a sort of status symbol for Russia, but if it used to be mainly addressed to the luxury segment, it has

Award

Flagship Store

Snaidero wins the “Interactive Key Award” for Orange

A new Natuzzi Store in Al Khobar

he 10th edition of the prestigious “Interactive Key Award” awarded the eccentric Snaidero campaign for launching the new Orange kitchen in the worldwide web the first prize in the category FamilyLifestyle. With Orange Show, all web users – both keen on videos and not – were given the opportuni-

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ty of taking part in the web casting Snaidero, sending their story shot in a kitchen: original and absolutely free life moments. The “orange” way of living home spaces, documented with strong irony. The prize has awarded the company’s steady research in terms of innovative means and modalities, to get in touch with their customers.

ollowing the first Natuzzi Store in Jeddah, in Saudi Arabia, the Natuzzi Group goes on expanding in the retail channel, with the opening of a new shop in Al Khobar, in the prestigious location of Prince Faisal Bin Fahad Street. The flagship store has been fully realized by the Retail

F THE DISTINGUISHING MARK OF ZED Zed, the new executive desk from Martex Office designed by Marco Fumagalli, is dedicated to managers who want to pass on positive values such as solidity and strength combined with creativity and non-conventional shapes. The steel shaped leg made by laser is its distinguishing mark and it creates a game of volumes of great aesthetic impact and communicative power.

now become an interesting business opportunity even for the middle class. In the meantime, the economic policy of the Russian president Dimitri Medvedev, supporting the development of medium and small enterprises, are likely to fuel the rise of interesting exchanges with Italy, as underlined by the Italian Ambassador in Moscow, Mr. Vittorio Claudio Surdo, who was at the opening meeting.

Design of the Natuzzi Style Center, where – under the supervision of Pasquale Natuzzi – stylists, architects and artisans work in team. On a show area of about 900 square meters, there’s a wide selection of fabric, leather and micro fiber sofas, as well as an exclusive line of furnishing accessories.

Exhibition

Exhibition

Maison&Objet Outdoor Indoor

From 2010 Meuble Paris moves to September

or the third consecutive year, Maison&Objet Outdoor Indoor is establishing itself as the benchmark trade show for Outdoor in the world. This position is confirmed by the arrival of new exhibitors, completely new stand designs and the presence of the cream of international creativity.

There is a currently a great buzz around creativity dedicated to outdoor design. It is being expressed

F

LIKE AN ORIGAMI

through a wide variety of techniques. All the comfort of the home can therefore now be adapted to the open air. Accessorization and garden balcony and spa furniture – favourite areas of expression for designers – no longer solely concern specialist distributors. The "outdoor" range is being enhanced by proposals from the leaders in high-end furniture. Innovation is as technical as it is formal in this sector.

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Event

For Fiam, Setsu and Shinobu Ito have signed the extension table Shinto, with knockdown bases of curved, transparent or extra-light, glass, whose structure is inspired by the ancient Japanese tradition of the origami and enriches the table collections that have always represented this company in the world.

Domitalia at the third edition of “Italia’s Next Top Model” he third edition of the TV reality show “Italia’s Next Top Model” – the Italian adaptation of American format “America’s Next” – started in October and Domitalia is taking part in it with two products characterized by strong visual impact: the chairs of the Lynea range and

T Lynea

eld in January up to now, in Parc des Expositions Paris le Bourget, from next year on, Meuble Paris is running from September 3 to 7, 2010 in Paris Nord Villepinte, in synergy with the MAISON&OBJET show.

This complete synergy between the two exhibitions, both for exhibitors and for visitors, triggers new opportunities for development on international markets. The goal of this evolution is to create the best conditions for promoting and developing the furniture industry.

This new strategy responds to new market needs through an optimal transition between new spring launches and their marketing and cataloguing in autumn.

the table called “Vita”. The flat of the candidate girls is a sort of focal point, which the majority of the activities broadcasted is going around, characterized by a modern, young and colorful design, with appealing and eccentric lines, which the products from Domitalia fit perfectly.

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Flagship Store

Event

Molteni&C and Dada in Paris with the secrets of Design

Milano Design in the City

multi-medial installation edited by Patricia Urquiola to tell the secrets of design. So Molteni&C and Dada came to Paris for the “Designer's days”.

In the Flagship Store in Rue des Saints Pères was showed a film on the secrets of Night&Day, the new seat system designed by Patricia Urquiola. And cinema becomes the set up’s fil rouge for the renewed show room in the heart of Saint-Germain. How were the surrounding objects born? What stories do they tell? These are the secrets of design revealed in the “live” performance that accompanied the film about Night&Day and Sequence, the new modular bookcase, also by Patricia Urquiola.

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ix months after the week of the design from Milan, from 22nd to 25th October, once again in Milan, was held the design-in-the-city event: a brand new meeting for keens on design. The event, created, coordinated and promoted by DesignPartners, was dedicated to product design and involved the whole town in tours among showrooms, cultural initiatives and entertainment activities.

Addressed to the general public, both Italian and international, Milano design-in-the-city turn the town into the protagonist on the scene, leading visitors to discover it, experiencing something new and intense: different routes and several side events made the streets of Milan very lively, full of product previews and cultural meetings.

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Event

Love Design in Milan at its fourth edition his extraordinary charity event, created in 2003 and now at its fourth edition, is fostered jointly (since the first edition) by Airc Italian Association for cancer Research Lambardia Comitee and Adi Associazione per il Disegno Industriale with a double aim: to support cancer research (400 thousand euro the sum raised in the past 2007 edition) and to encourage awareness and interest on Italian Design. This event has become the most longwaited event of the Milan Fall

becoming a happening that involves the cultural and social life of the city. This autumn appointment with the public was set from the 23rd to the 25th of October at PAC – Padiglione d’Arte Contemporanea in Milan, a location made available by the Assessorato alla Cultura del Comune di Milano. Three days useful to buy design products at a special price. These “objects of desire” had been accessible to all, thanks to the generosity of the producing firms that have offered their products to AIRC.

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he LC4 Lounge Chair by Le Corbusier has been voted as the favourite alltime piece of designer furniture, the Burj Al Arab as the most iconic hotel and landmark, and Zaha Hadid as the most influential interior designer/architect in the Middle East. These were the findings of a survey conducted by INDEX Interior Dubai Show. The survey, distributed to over 3,000 people in the interiors business across the GCC region, placed the avant-garde LC4 Lounge Chair top in a list of most

T

iconic designer furniture, with almost 30% of the vote, followed

by Salvador Dali’s Mae West Sofa Lips (18%) and Aamio Eero’s Ball Chair coming a close third (17%).

Despite being the tallest building in the world, the Burj Dubai ranked

LC4 Lounge Chair

second in the list of most iconic buildings, with 29% of the vote, coming behind the Burj Al Arab, which scooped 34% of the vote.

Respondents also voted on the most influential interior designer or architect in the region. Iraqi born Zaha Hadid outstripped her peers by far, gaining over a third of the votes (35%), acknowledging her massive contribution to the industry. Jean Nouvel, designer of The Louvre Abu Dhabi ranked joint second along with Frank Gehry, designer of The Abu Dhabi Guggenheim Museum (17% each).

FUNCTIONALITY AND COMFORTABLENESS FOR

H.CHAIR

H.Chair, the new seat designed by Christophe Pillet for Porro, is composed by a light, tubular structure of chromium-plated metal, with a synthetic body on. On the front side, the metal frame supports a semi-arm, while on the back it remains visible, giving shape to an original sign, looking like a belt. The functionality and comfortableness are guaranteed by the frame’s continuous design: a soft shell, gracefully curving to accurately mirror human profile.

THE ATMOSPHERE OF THE THIRTIES

ontanaArte announces the move of its showroom from Tribeca to Soho, 45 Greene Street, one of the most exciting districts in Manhattan. The showroom has been designed by Architect Piero Russi in an area of almost 3,230 square feet, divided into three levels. Like all of the other FontanaArte flagship stores, the new store offers a representation of the brand including decorative, outdoor and architectural lighting as well as accessories and furniture lines.

F Aamio Eero’s Ball Chair

High tech, plain shapes, clean and essential lines are the main characteristics of Artematica from Valcucine: a range standing out for its great versatility, with different models, each drawing inspiration from different materials - from glass to wood, from steel to stone - enabling customers to create more and more personalized kitchens that mirror their taste and life style.

FontanaArte reaches Soho

INDEX’s poll reveals the icons for Middle East Region

Zaha Hadid’s installation in London

GREAT VERSATILITY ARTEMATICA RANGE

FOR THE

Showroom

Survey

Burj Al Arab

FLASH&PILLS

Swan presents Vegas, a contemporary vision of living, following the past. With its simple and firm traits, Vegas creates a line corresponding to the expression of highest creativity that echoes the design of the Thirties. Versatile and transversal, the collection designed by Ludovica+Roberto Palomba can be easily customized and solve both living and contract issues.

THE CLOCK IS STRIKING THE “HOUR L” Designed by Roberta Savelli for spHaus, Ora L and Ora M Limited Edition (“Ora” means Hour, in English) are two small coffee tables, respectively with an elliptic and a round shape. Their laser-cut, handcrafted tinfoil features many small holes scattered, giving them extreme lightness, in spite of the material they’re made of.

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EXHIBITIONS IN THE WORLD A VIRTUAL TOUR AMONG THE MOST IMPORTANT WORLD FURNISHING TRADE FAIRS The next not-to-be-missed events

ICFF – INTERNATIONAL CONTEMPORARY FURNITURE FAIR 15 -18 May 2010 - New York (USA) Jacob K. Javits Convention Center - 655 West 34th Street New York NY 10001-1188 moreinfo@javitscenter.com

IMM 19 - 24 January - Cologne (Germany) Koelnmesse Messeplatz, 1 - 50679 Köln Tel. +49.221 821-0 Fax +49.221 821.25.74 info@koelnmesse.de - www.koelnmesse.de

Exhibitors: 642 Visitors: 25,880

Exhibitors: 1,057 Visitors: 150,000

SALONE INTERNA 14 – 19 April 2010 Fieramilano, Rho Exh SS. 33 del Sempion fieramilano@fieramil

Exhibitors: 1,298 V

STOCKHO 4 – 13 February 20 Sto Tel. +468 749.4

I NFO: George Little Management Inc. 1133, Westchester Avenue Suite N136 - White Plains - NY 10604 USA Tel. +1914 421.32.00 Fax +1914 94.86.180 www.glmshows.com

manifestazi

Exhibito

INTERIEUR 15 - 24 October 2010 - Kortrijk (Belgium) Kortrijk Xpo Doorniksesteenweg, 216 - B-8500 Kortrijk Tel. +3256 24.11.11 Fax +3256 21.79.30 info@kortrijkxpo.be www.kortrijkxpo.be Exhibitors: 315 Visitors: 95,000 I NFO: Interieur Foundation V.Z.W. Groeningestraat, 37 B-8500 Kortrijk Belgium Tel. +3256 229.522 Fax +3256 216.077 interieur@interieur.be www.interieur.be

MAISON&OBJET NOW! DESIGN A VIVRE 22 – 26 January 2010 - Paris (France) Paris Nord – Villepinte – Roissy Cedex Tel. +331 48633030 Fax +331 48633370 info@maison-objet.com - www.maison-objet.com Exhibitors: 2,900 Visitors: 75,755 I NFO: SAFI - Salons Français et Internationaux 4, Passage Roux F - 75850 Paris (Francia) Tel. (+331) 44.29.02.00 - Fax (+331) 44.29.02.01 info@safisalons.fr - www.safisalons.fr MEUBLE PARIS 3 – 7 September 2010 Paris (France) Paris Nord – Villepinte Roissy Cedex Tel. +331 48633030 Fax +331 48633370 www.meuble-paris.net Exhibitors: 471 Visitors: 25.759

100% DESIGN 100% DETAILS September 2010 - London (England) Earls Court Exhibition Centre Earls Court 2 Warwick Road – London SW5 9TA – England Tel. +4420 73851200 info@eco.co.uk 100info@reedexpo.co.uk www.100percentdesign.co.uk

ABITARE IL TEMPO September 2010 - Verona (Italy) Verona Fiere, Viale del Lavoro, 8 - 37100 Verona Tel. +39 045 8298111 Fax +39 045 8298288 info@veronafiere.it www.abitareiltempo.it

Exhibitors: 450 Visitors: 35,000

Exhibitors: 860 Visitors: 49,152

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November 2009 IL FOGLIO DEL MOBILE 31

The next issues of Il Foglio del Mobile are waiting for you at...

ALONE INTERNAZIONALE DEL MOBILE 4 – 19 April 2010 – Milano (Italy) eramilano, Rho Exhibition Fairgrounds S. 33 del Sempione, 28 - 20017 Rho (MI) eramilano@fieramilano.it

xhibitors: 1,298 Visitors: 384,452

I SALONI WORLDWIDE MOSCOW October 2010 – Moscow (Russian Federation) Crocus Expo Exhibition Center Krasnogorsk, 4 - 143400 Moscow info@crocus-off.ru Tel. +7 095 727.25.93 info@isaloniworldwide.com www.isaloniworldwide.com

MEBEL 23 – 27 November 2010 - Moscow (Russian Federation) Manezh Int. Exhibition Centre Manezhnaya Square, 1 – Moscow www.meb-expo.ru Exhibitors: 1,224 Visitors: 65,000

STOCKHOLM FURNITURE FAIR – 13 February 2010 – Stockholm (Sweden) Stockholm International Fairs Tel. +468 749.41.00 Fax +468 99.20.44 staff@stofair.se manifestazionefurniturefair@stofair.se

Verona 8288

Exhibitors: 836 Visitors: 40.744

HABITARE - Furniture, Interior Decoration and Design Fair 1 – 5 September 2010 - Helsinki (Finland) Helsinki Fair Centre Messuaukio 1 P.O.Box 21 - FIN-00521 Helsinki Tel. +358 9 150 91 Fax +358 9 142 358 info@finnexpo.fi - www.finnexpo.fi Exhibitors: 487 Visitors: 91.683

Exhibitors: 499 Visitors: 28,748 INFO: Cosmit Spa Foro Buonaparte, 65 20121 Milano (Italy) Tel. +39 02 725941 Fax +39 02 890.563 info@cosmit.it

FURNITURE CHINA - SALONE INTERNAZIONALE DEL MOBILE 7 – 10 September 2010 - Shanghai (China) SNIEC - Shanghai New International Expo Center No. 2345, Longyang Road Pudong New Area - Shanghai Tel. +8621 28.90.66.66 Fax +8621 28.90.67.77 info@sniec.net www.furniture-china.cn Exhibitors: 1.931 Visitors: 58.582 AMBIENTE JAPAN - SALONE INTERNAZIONALE DEI BENI DI CONSUMO 2 - 4 June 2010 - Tokyo (Japan) Tokyo Big Sight, 3-21-1, Ariake Koto-Ku - 135-0063 Tokyo Tel. +813 55301111 Fax +813 55301222 ambiente.japan@messefrankfurt.com Exhibitors: 630 Visitors: 26,220

INDEX FAIRS MUMBAI 08 - 12 October 2010 - Mumbai (India) MMRDA Exhibition Center Bandra-Kurla Complex, Bandra (East), Mumbai - 400051 India Tel + 91 22 28302870/71 Fax + 91 22 28216140 marketing@ueindia.com www.indexfairs.com Exhibitors: 236 Visitors: 31098

HIA SYDNEY HOME SHOW 13 - 16 May 2010 - Sydney (Australia) Sydney Convention & Exhibition Centre Darling Harbour Darling Drive - Darling Harbour Locked Bag, 14 Pyrmont NSW 2009 Tel. +612 92825000 Fax +612 92825041 info@scec.com.au www.hiahomeideasshow.com.au Exhibitions: 300 Visitors: 28,225

INDEX DUBAI 14 - 17 November 2009 - Dubai (EAU) DWTC - Dubai World Trade Centre Sheikh Zayed Road - Dubai Tel. +9 714 3321000 Fax +9 714 3064033-3312173 info@dwtc.com - www.indexexhibition.com

DESIGNEX 22 - 24 April 2010 - Sydney (Australia) Sydney Convention & Exhibition Centre Darling Drive - Darling Harbour Locked Bag 14 Pyrmont NSW 2009 Australia Tel. +61 2 9282 5000 Fax +61 2 9282 504 www.scec.com.au - info@scec.com.au

Exhibitors: 1,590 Visitors: 36,894

Exhibitors: 304 Visitors: 14,683

from 22 to 26 January 2010 Paris FRANCE

from 14 to 19 April 2010 Milan ITALY

from 3 to 7 September 2010 Paris FRANCE

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