AND ITS ROOTS
DISCOVER THE TREE
THE GUIDELINE
AN ECOLOGICAL PROJECT IMAGINED BY ILIAS ZINAOUI FROM EPAC BASED IN SWIT ZERL AND
E R O
A L B
T TA A II LL O ORING
PRELUDE
This manual of the label shows the guidelines of Albero Tailoring communication. The brand book, the brand manual and the stylebook form together an entirety. This project is allegorical and was conceived within the framework of a study aim. All the pictures of this manual come from the website Pexel.com. Photos and graphics are for private, non-commercial use and no license is required.
GENIUS IS ETERNAL PATIENCE
-MICHELANGELO
TABLE OF CONTENTS
INTRODUCTION ALBERO IDENTITY 05
LOGO GR APHICS 12
TYPOGR APHY PRIMARY & SECONDARY 20
COLORS & SHADES 26
IMAG ERY PACK AG ING 30
L B E R O
Branding Guidelines
Introduction
This manual’s inspiration comes from the perpetual change of environment in the world. Nowadays, people are becoming increasingly ecological conscious and therefore mobilizing for our blue planet. That is why we develop an altruistic fashion for nature and for ourselves. The fashion industry must respond to this phenomenon and we are the first to support this movement. With Albero, the elements you incorporate into your lifestyle will not only be a reflection of your personality, but also your worldview.
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Brand Philosophy
Designed in a sleek and elegant style, each element has its own asperities: clothes made with organic cotton, ecological cloth’s accessories, vegetable touch, wall combining brick with stone and much more. A modern, chic and delicate universe, to accommodate collections combining ecology and style. Albero is part of an eco-design approach with its special collections on the theme of the world. Through its products, Albero shares its ethical and moral values. Fair trade and human factors are paramount.
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Vision & Mission
Vision: We conjecture that quality and fashion can both be manufactured and sold in a way that is good and altruistic for the environment and for people. Fair trade is a state of mind with which our business concept naturally accords to offer a fashion of quality, all in an environmental and futuristic way.
Mission: In Albero, we have the mission of being an eco-responsible company. Therefore, our principles are based on the environmental pillar: Responsibility, solidarity and quality, here is our founding triangle. We strive to grow our business with the same honesty and integrity that we use to manufacture our products. This humanistic commitment is the way we do our work every day.
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Brand Personality
Responsability, Solidarity, Awareness, Integrity, Quality, Harmony & Style
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About The Brand
Albero, known for his modern spirit of the environment in his fashion choices, draws his inspiration from nature, a constant source of ideas. The brand, founded by Ilias Zinaoui, is now a driving force in society. Good ethics, quality and ecological crafts are the bases of our making. Albero targets women and men by offering different ranges of styles. Wearing the tree label will not make you become someone else, instead, it will highlight you and celebrate who you are. ‘‘ We broaden our concept, not only do we take a stand for a better environment, we are taking a stand for a better world. ’’ Ilias Zinaoui
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Branding Guidelines
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LOGO
L B E R O
Branding Guidelines
Logo Introduction
LOGO IMPLEMENTATION THE FULL LOGO TYPE The Albero logo comprises
The logo of the company
of two elements, the logo
is represented through the
symbol and the logo type.
use of colors as well as
The logo is a powerful image
shapes. The two company
that uncovers the product
colors used are beige and
Albero - The connection
blue.
between the customer and the brand. It has a particular relation with the name Albero. The logo type has been carefully chosen for its modern and refined, very readable style.
L B E R O TA I L O R I N G
The original Coves font was chosen to perfectly complement and balance the logo. Caslon, Adobe Pro font, was used to make the subtitle framed with two bars. It is a fresh mixture chosen for their combination - Modern - Classic - Timeless.
The colors were selected according to international standards Pantone Solid Coated and are easily implanted.
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Components
COMPONENTS Logo Mark Part of the scheme was to design a unique symbol, something that could be used on labels, boxes, t-shirts and to differentiate them immediately.
The tree is the symbol Albero. He represents nature through the brand, the fact that we use ecology not only as production materials, but as a way of seeing the world.
The triangle, meanwhile, means sustainable development, illustrating the three points: responsibility, solidarity and quality.
Responsibility for the thinking of ecology and economy. Solidarity for the factor of fair trade and man. Quality for clothing made of organic and ecological materials
The four sheets in turn define the four components of the earth, water, air and fire, thereby forming the essence of the tree Albero. Albero was conceived in abstraction and irregularity, so as to be independent of the word-symbol and used in different ways.
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Clearzone
CLEARSPACE
COMPUTATION
Full Logo
The free space is obtained
In order to display the
at the top of the logo by
Albero logo at its best effect
dividing it in two.
and ensure maximum impact,
( Clearspace + Height / 1 )
a clear area surrounding the logo has been defined. This is the minimum distance to be kept clear of all other types, graphical elements, rules, and detailed areas within images.
L B E R O
CLEARSPACE Logo Mark The priority of Albero is to embody trend as a brand. Therefore legibility is of great importance.
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Branding Guidelines
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Making Of Logo
CONSTRUCTIONS Logo The logo design comes from the idea of Albero as being is a treasure that must be cherished. The polygonal shapes show the movement and the changing appearance of the collection.
L B E R O
Branding Guidelines
SPOT COLOURS
Solid Black Solid Black
Single Spot Colours
White On On Black Black White
Logo We also observe subtle contrasts between thick and thin, similar to the varieties of Albero style. The flexible and linear structure of the logo is the basis of the brand in its visuals.
L B E R O A black version of the logo should only be used when a company must display the logo on non colored print stuff. Please use the configuration as seen in the example shown.
L B E R O A white version of the logo should only be used when a company must display the logo on black backgrounds. Please use the configuration as seen in the example shown.
A black version of the logo
A white version of the logo
should only be used when
should only be used when a
a company must display the
company must display the logo
logo on non-colored prints.
on a black background.
Light Version Light Version
Dark Version Dark Version
L B E R O
L B E R O
A light version of the logo should A light version of the logo
(beige) of the logo AA dark darkversion version of the logo
should only be used when
company only must display the logo on a should be used when
a company must display the
If the white background is not the logo company must display
logo on a white background.
on aawhite for clear display. on darkshape background.
only be used when a compagny must display the logo on white background. If the white background is not available, the logo must be placed on a white shape for clear display. Please use the configuration as seen in the example shown.
should only be used when a dark background.
available, the logo must be placed Please use the configuration as seen in the example shown.
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OTHER USES Label for clothes Minimum size: 50mm x 20mm
L B E R O
L B E R O A P P A R E L
C O M P A N Y
REGULAR FIT
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Application
A P P A R E L
C O M P A N Y
SIZE
L
50mm
50mm
MINIMUM LOGO SIZES Full Logo Minimum size: 20mm x 14mm
40mm
30mm
20mm
20mm
15mm
10mm
Logo Mark Minimum size: 10mm x 9.3mm
TYPOGRAPHY
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Branding Guidelines
Typography Fashion’s obsessions are mirrored in its typography.
The typography is more than a design element, it articulates our message. The Lato and Titillium typographies were chosen to create a balance between contemporary and luxurious.
Typography
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Font 1
LatoTM Next
Modern, easy to read and humanistic, the Lato TM Next. His family type is closely aligned with the personality of the Albero brand. We use it in products and in communications between brands.
Fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy 0123456789!?# %&$@*{(/|\)}
Lato Lato Lato Lato Lato Lato Lato Lato Lato
Next Next Next Next Next Next Next Next Next
Hairline Thin Light Regular Medium Semibold Bold Heavy Black
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Font 2
Titillium Avenir
Optimized for important parameters, Titillium Avenir was untied and the contrast softened. Grace and elegance are at the appointment for text and banner.
Fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy 0123456789!?# %&$@*{(/|\)}
Titillium Thin Titillium Light Titillium Regular Titillium SemiBold Titillium Bold
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Conclusion
COLOUR
B&W
L B E R O
L B E R O
TA I L O R I N G
TA I L O R I N G
HEX 1C1E29
HEX 212122
L B E R O TA I L O R I N G HEX
1C1E29 ¦ HEX
F2E5B3
L B E R O
L B E R O TA I L O R I N G HEX
212122 ¦ HEX
FAFAFA
L B E R O
TA I L O R I N G
TA I L O R I N G
HEX 8F95A2
HEX D8D8D6
COLORS
L B E R O
Branding Guidelines
Sport Colours
COLOURS & SHADES
PRIMARY COLOR SYSTEM
PANTONE 7499 C
PANTONE 532 C
PANTONE Cool Gray 9 C
Prussia Blue
Beige
Sharkskin
Prussia blue Prussia Blue
Beige Beige
Represents both the sky and the Reflecting sky and sea, and sea, and is both associated with open spaces, freedom, intuition, associated with open spaces, imagination,expansiveness, imagination, inspiration and inspiration, and sensitivity. Blue sensitivity, blue is also a color is also a color linked to dreams, linked toand dreams, wisdom and wisdom serenity.
Radiance of the earth by Radiance of the the earth excellence, beige by is excellence, a sweet and color. This color. beigereassuring is a soft and reassuring neutral color color is oneisof theofmost This neutral one the widespread in both animal and most widespread in plant life, plant life, which explains why which is why good in one feels well itinfeels his presence.
RGB
serenity. 28 31
42
RGB
HEX/ HTLM
1c 1f2a
HEX/ HTLM
CMYK
81.73.56. 68
RGB 28 31 42 HEX/HTLM 1c1f2a CMYK 81.73.56.68
Sharkskin Sharkskin
its presence. 242 229
CMYK
179
f2e5b3
5.7. 34-0
RGB 242 229 179 HEX/HTLM f2e5b3 CMYK 5.7.34.0
Pairable with almost any fail
Appariable almostAallcolor the color, brightwith or muted.
that the rest of theispalette bright colors, gray a colorcan
literally that and theoretically rest on palette gives a reference
showcases practicality through a dependable but contemporary contemporary degrees. lens.
for calibrating shades with RGB
118
120
HEX/HTLM CMYK
123
76787b
56. 46. 44. 10
RGB 118 120 123 HEX/HTLM 76787b CMYK 56.46.44.10
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Color degree
By the use of Prussian Blue and Beige in the textual expressions, the luxurious character of Albero Trend was emphasized. Subtle choices are also made in the use of color to create a real in-line with its own identity.
T I N T S
T I N T S
S H A D E
S H A D E
T I N T S
T I N T S
S H A D E
S H A D E
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IMAGERY
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Business Card
CARD BUSINESS & COMPAGNY Explanation:
Usage:
Here are provisions approved with the main
Used as the dominant color for all internal and
elements of Albero stationery system for the
external visual presentation of the company.
front and back of the card.
PARAMETERS Albero Tailoring
Dimensions
Rue de Genève 17 1201 Geneva Switzerland
90mm x 55mm
www.albero-tailoring.com
L B E R O
Print Offset CMYK
TA I L O R I N G
L B E R O TA I L O R I N G
L B E R O
Branding Guidelines
Business Card
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Branding Guidelines
Textile
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Branding Guidelines
Packaging
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THANKS FOR WATCHING
Design by Ilias Zinaoui Project Type : Branding © All rights reserved.