20160930 爸書v6

Page 1

MBA



7 9 13 17 19 23 25 29 ——

31 ——

31 33

35 35 35 ——

37

41 41 1.1 GDP 1.2

43 GDP

47


1.3

53

1.4

58

1.5

67

69 69 2.1

71

2.2

78

2.3

——

2.4

85 96

97 97 3.1

102

3.2

106

3.3

128

3.4

137

139 ——

139 139 140

141 141 4.1 4.2

142 4.0

145


4.3

150

4.4

152

153 5.1

——

155

5.2

163

5.3

179

181 181 6.1

183

6.2

186 186

6.3

188

6.4

191

6.5

198

6.6 203 207

209 ——

209 209

211 211 7.1

——

212


7.2

——

214

7.3

219

7.4

227

231 231 8.1

232

8.2

234

8.3

238

8.4

246

247 247 9.1

——SWOT

249

9.2

251

9.3

265

9.4

272

275 275 276 278 280

281



——

7


8


2008 GDP

6%

3% 2016

GDP

0.75%

2014

1

29

2.81% 19558

2015 3

2010

6

ECFA

2014 30-39 16

GDP

9

18

30


(

10

)


2016

11

2

1


12


33 921

13


14


15


16


17


( 2016

18

) 3

31


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19


1/3 1/3

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20


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21

2

4


22


23


2016

24

1

5


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」 (

)

25


?

26


60-80

2009

2010

GDP 4.0

27


2016

28

2

12


29


2016

30

1

19


——

1992

16

1994

——

1996 1997

31


2009

2

2010

8 2010

7

2014

32

9

9

~2012


2008

What

Why How

2008 2011

33


34


・ ・

( Peter F. Drucker ) ( Herman Simon )

( Hidden Champions of the 21st Century )

10

L

2013

2011

35


a.

5%

b. 6.79%

2002

WTO

AEC

2015 )

TPP ( 2015

Cost Down

36

10

5


——

2005

37


Koter Keller

38


・中小企業競爭力的重要性。 ・資源整合是提升競爭力的關 ・

39


40


2015

3

21

GDP

2015

41

9

25


GDP

・GDP ・

GDP

42


1.1 GDP

GDP

Gross

Domestic Product

GDP

GDP GDP GDP= C+I+ +[Xd-Mf] C

Consumption a.

......

b.

.......

c.

......

43


gross investment

a. b.

c.

Government Consumption Expenditure

a. b.

c.

44


Xd-Mf Xd X Export

Xd

Mf Import

Mf

GDP

GDP

45


GDP

3~6% 2015

GDP

6.9%

7% GDP

2016

1

1990 IMF

6.5% 2017

6.2%

46

20

2016


1.2

GDP

GDP ・

Herman Simon

50%~70%

Hidden Champions

GDP 2002

47


WTO

1.2.1 ・

( Herman Simon )

70%

Fortune, 2015 3

30 Wuham Iron&Steel

237

17% 99.6%

100~5000 100

10~499 10

48


2015

31

316

355

423

471

389

393

472 2015 2014

1295 2013 1,331,182

2009

97.64%

9 a. 200

200

NT$ 8000

b. 100

100

$

49

NT


附表:台灣中小企業概況

2013

2012

%

1,331,182

97.64

1,306,729 97.67

8,588

78.30

8,484

1. %

78.12

113,218

29.44

113,818

30.23

14,242

14.48

17,482

15.36

139,099

10.45

137,436

10.52

40,743

35.99

43,755

38.44

2,196,000

25.57

2,171,000 25.58

2013 2012

32,211(2.36%) 31,161(2.33%)

50

2.


1.2.2

—— Core Competency

( 2005 )

Kotler

Kotler 1

2

3

51


GDP

GDP

52


1.3

2015

8

14

2015

1.56%

5

2015

GDP

2015

1.01%

GDP

29 GDP

10

31

2009

1%

2015

GDP

2016

GDP

1

0.28%

0.75% GDP GDP

12.00

10.63

9.00

6.00

6.52

3.00

3.80

3.77 2.06

0.00

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2008

2009

2010

2011

53

2012

2013

2014

2015


2015

2

12

10.6% 40%

1500

TDR

2012-2014

317

1.4%

172 1446

2015

F

5

2015.8

364

p93-4

19

2025

2025

2014

54


1200

2000

1. 2014

12

2. 2015

4

3. 2015

8

7.8

19

6.4

Dram 4. 2015 230

7 Dram

55


IC 300

IC 1446

5. 2015

10

2015

8

P92-102

31 194 75

6. 2015

12

25%

11

LCD

565.15

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IC

30% 40

25%

119.70 2016

4

56

28


IC IC 2014

IC

22%

IC

IC

1.4

57


1.4

2025

・ Herman Simon

2012 10

58


2013

1

8 Herman Simon

・

59


1.4.1.

( Herman Simon ) 1986

1992 50~70%

・ —-

1)

2)

——

3)

60


4)

——

5) 6) ——

7)

2013

5 ( Herman Simon )

Bernd Venhor

2013

61

8


1) a.

b. 90% 70

2) a.

1994

100

2004

8.4

DAX

4.9% b.

2.7%

2004 ~ 2011

100 12%

62

30


1) a.

1307

10 10

b. 90%

80%

2) a.

b.

63

100


1.

2. 3.

1.4.2

2012

10

1 a. b.

建基盤

助成長

選精英做楷模

64


a. b. c.

a. b.

2

a. b.

200 2,000

c. d.

65


e. 2013

74 10

3

10

2015

10

20

No583 P126-146

66


1.5

3%

4%

317 2012-2014

1.4%

364

67


Charles Dickens

68


Three M Mother Nature

Market Moore’s Law

69


・ ・ ・

——

70


2.1

Thomas Friedman 2014

10

“ The World is Fast ” 21 2008 M

Market, Mother

Nature, Moore’s Law

Market

——

Market

2002

WTO

71


AEC 2015 AEC 2018

6.22

GDP 2.6 AEC

RCEP

GDP

23

35 TPP

12

2015

10

5

12

TPP

The Trans-Pacific Partnership Agreement FTA GDP

3

37.5% RCEP

IMF

29

2015 1.5

6

72


100

36

2015 37%

1.

WTO ——99.9%

2.

3.

4. 95%

5.

6.

CSIS Carl Baker

TPP

AEC

73

TPP


2015.10.5 TPP

GDP 2522

352

-0.27%

1.95%

Mother Nature

——

CO2 180~280ppm 450ppm

NOAA 1. 2014

14.5

13.9 2. 2015

1

9

14.75 a. b.

74

2015

10

21


3.

2015 21

11

30

COP21

1995 2011

2015

152

12

12

2020 55% 2016

9

3

2

1.5

2015

75

10


IS

2006~2010 150 IS

1000

Moore’s Law ——

1965

Intel

Moore

18~20

4.0

2020

76


2014

2014

3

18

11

2015 The Economist On-Demand Economy

2009

Uber 54

200 Uber

Uber for X

77


2.2

Three M

Amazon

APP

Charles Hardy

The Second Curve

78


Sigmoid Curve

1

a. b.

c.

d. e.

79


!

2

80


SHARP

1912 SHARP

104 2016

4

2

66% 1.

2.

SHARP Sharp Pencil 20 2000

1.30

2015

81


2016

3

31

100

3000

2014

480

Eastman Kodak

Eastman Kodak

1880 IBM 2012 2013

5

1

4

8

82


(Black berry)

1984

Mike Lagaridis

iphone

2013

9

14

1999

Samsung

47

847

Fairfax

Monitor Group

・

Michael Porter

1982

Monitor Group 2012 11

7

2012 30

83

11

22


3

: Business Week 


2010 a.

40%

b.

13%

c.

3%

d.

24

4 1307

61 32.1%

1452

2002

49.6%

84


2.3

——

2005

1

2

85


! (2014.07) 1 2

2005 2004 Charan

Execution

Charles Burck

86

Larry Bossidy Ram


2.3.1

2005

45

KPI ( 45

87

)


KPI Total Cost

88


2.3.2

2009

2

…

89


… 2010 2010

9

8

~2012 7

130 2012

47.69% 2013

48.69%

——

2012

90

8

7


2013

8

11 2014

2015 11

11

91

9


2.3.3

2004~2008

92


(1)

2003

A A+ Good to Great

Jim

Collins

(2)

2003

Built to Last

Jim Collins

Jerry I. Porras (3)

2004

Execution

Larry Bossidy

and Ram Charan, Charles Burck

(4)

(5)

2005

Upgrade

2006 Becoming A Leader)

Mark Sanborn

(On Warren Bennis

93


shùnlì

2004~2009 35

45

60

70

94


104.5

(

)

(

)

(

)

(

/

VS

1976 1992~1994

95

)


2.4

TPP

RECP

(1) (2)

A+ A+

(3)

(4)

96


・

2012

97


98


・

A.

1996

B.

99

3

26


a.

b.

Keith Spicer

1985

think on your

feet

100


101


3.1

102


1. (1)

——

(2)

——

(3)

——

(4)

——

(5)

——

2.

(1)

——

(2)

——

(3)

——

(4)

——

(5)

(6)

——

——

103


104


<

2

>

1

) (

2

(2010.12) 1

(1996)

2005

2

2008

3

2006

105

.


3.2

2000

2009 66%

1996

106

3


2016

5

107

15


(2011.03) 1

(2006)_

2

(2010)_

3 4

(2006)_ (2003~2004)_

108


. 1 1.1 (1)

1

4

(2)

1

4

2

5

(3)

1

4

2

5

2

5

3

3

6

4

1

4

(4) (5)

2

5

(6) (7)

3

1 2 3

6

3

3

6

4

6

5

(8)

6

1.2

64 (1)

(

)

(2) (3) (4)

(

)

6

109


1.3 (1)

(

)

(2)

1.4

110


2

p196~226

30~90

111


(A)

(B)

112


(C)

• • • •

• • • •

• • • •

2010

p102-118 p852-866

113


3

114


A.

B.

C.

115


4

4.1 A. (1) (2) (3)

116


(4) (5)

B. (1) (2) (3)

4.2

A.

B.

C. D.

117


118


4.3 A. a. b. B.

4.4

A. a.

b.

119


c.

d. B.

a. b.

a. b.

120


5

——

5.1

a. b. c.

5.2 a.

7~12

121


5.3

122


6

123


.

——

1. a. b.

c.

2. a.

p293303

b.

124


• •

125


3.1

126


3.2

127


3.3

2004

1.

2.

128


A.

B. (1) (2)

(3)

2006

(4)

p2047~2077

129


...

130


(2011.04) 1

(2004)

2 3

13

2006

p2047~2077

(2010)

4

(2009)

5

(2009)

P53~180.

131


132


12-24

a. b. c.

1~3

1. 1.1 1.2 1.3 2. 2.1 2.2 2.3 2.4

133

12


3.

1~12

3.1 3.2 3.3 3.4 3.5

4. 4.1 a. b. 4.2 a. b.

4.3

134

12


5.

1~7

5.1 5.2 5.3

6. 6.1 a. 6.2 a. b.

c. d.

6.3 00:00~12:00

135

12


7. 7.1 7.2

136


3.4

Hidden Champions of the Twenty-first Century

1999

921

7.3

1.7 52

137

45


138


——

Three M

139


2008

2011 1307

89.2% 2013

——

140


4.0

・ ・

4.0

・ ・

141


4.1

Cost Down

4.0

583 p130

142

2015

10


582

2015

9

1998

2006

2012

150

143

10

5


100 100

144


4.2

4.0

4.0 AI, Artificial Intelligence

2015 4.0

18 20 1980 4.0

145

6


4.0

・

4.0 2011

2013 4.0

2014

2015 IOT

146

10

23


4.0

IMC 4.0 Detlef Zuhlke 4.0

・

4.0

4.0

1.

24

147


2.

4.0

3.

iphone

ipad

BASF

4.0

・

4.0

2015 4.0

6 9

148


2015

IMS

Prof. Jay Lee

1.

2.

3.

Internet of Thing, IOT

149

CPS


4.3

2015

MEMS

7

Imagery

GE

1.

30

1%

1% 30

2. Velaro E

350 2008

621 15 1

150


3.

Volvo

2014

Volvo

2020

XC90

151


4.4

4.0

——

152


30

·

·

153


! (2014.08) 1

(1-15) 2006

2

2006

3 4

2008 2005

154


5.1

——

.

Kepler’s Laws

7000

155


·

60% p172

· (1)

156


(2)

20

180

2004~2023

2024~2043

20

3

! 1

2

3

4

5

6

7

8

⼋ ⻄ ⽅ 北

東 北

⻄ 南

東 南

⼋ 宮

157


2004~2023

4

a. 1

3

7

9

2

4

6

8

158


b. 1

3

7

9

2

4

6

8

c. 5

d. e.

159


160


5 a.

b. c.

6 a. b. c. d.

161


7 a. b. c. d.

162


5.2

·

(1)

(2)

(3)

163


(4) (5)

1.

2.

3.

1.

a.

b.

a. b. c. 2.

a.

164

4.


b. c.

a.

b.

c.

d.

3.

a. c.

165

b.


a.

b.

c.

d.

e.

166


a. b. c.

4.

a. b. c.

167


a. b.

c. d. e. ·

168


1.

2.

a. b. c.

a. b. c.

169


1. ——

2.

a. b. 3.

4.

a.

b. c.

170


5.

6. a.

b. c. d. 7.

171


172


a.

b. c.

-

a. b. c. d.

173


1. 2.

3. a. b.

c.




174


1.

A.

B.

2.

3

a.

,4

b.

c.

175

d.


a.

b.

a.

3.

c.

b.

c.

4.

b.

a.

c.

a.

b.

c. d.

e.

-

a.

d.

b.

176


5. A.

a.

b.

B.

a.

b.

c. c.

C.

6.

a.

d.

b.

177

d.


1. A. B.

a.

b.

C.

a.

b.

——

2. A. B. 3.

4. 5. 6. 7.

3

178


5.3

4.0

2015 4.0

30

179

6


180


Kepler’s Laws 2008

181


1. 2. 3. 4. 5. 6. (1) (2) (3)

182


6.1 6.1

a.

p117120

2006

3

183

15


6.1

a.

b.

6.1

a. b.

p120127

2006

3

184

15


6.1

a.

b. c.

a.

b.

p1289

2006

3

15

185


6.2

6.2

a. b.

a.

A

186

B


b.

c.

D

p139143

2006

3

187

15


6.3

6.3

a.

b.

a. b.

p148150

2006

3

188

15


6.3

a. b.

189


a. b.

2

c.

2014.9.26

190


6.4

6.4

a. b.

20

2014.9.26

191


6.4

a. b. c.

a. ABC

BC

b.

BD

c. d.

192


p323-337

• 2006

12 18

• 2005 10

9

23

40

17

193

2005


6.4

a. b. c.

a.

B

A

b. 45

194


c.

C

p269-281 2006

12

a. b. B

15

2016.3.15

195


6.4

A

. .

A

B

. .

C D

2005 42

10

DVD

196

19

D


.

.

90

.

2006

197


6.5

6.5

a.

b.

198


a.

b.

p206209

2006

3

199

15


6.5 3

3

a. b.

200


a.

b.

9

3

4

c.

9

4,9

95 2005

12

16-22

201

9


6.5

a. b.

a.

A

C

B

b.

p293-311 2008

9

202


6.6

6.6

a. b.

203


a. b.

p97100

2006

3

204

15


6.6

a. b.

p130134

2006

3

205

15


6.6

a.

b.

a.

b.

c.

p233247

2006

3

206

15


iPhone

207


208


——

Business Week ・

Peter Druker

209


・ ・ ・

210


company ethic corporate social responsibility

211


7.1

——

10 20

30

212


2006 2016

5

29 1015

2016

213

6

p52


7.2

——

2013-2014

214


2014

10

24

19 10

8

26

2014

2014

5

5

15 5.57

2014

6

10 2014 15

215

10

22

23

30


2015

・

216

12

2


Uniqlo

217


2015

12

12 KPI

2015

CSR

218


7.3

・

Michael Porter

1.

2.

219

2007


・

2014

10

22

20

220


1.

1

2

2.

Michael Porter

221


・

1. 2014

222

10


2014 18 1)

2)

3) 20 4)

223

11


5)

2015

2.

2015 6

4 18

200

224


2014 9

9

21

22

19

Naomi Klein

2014

11

4

11

APEC

1.

6

2.

200

3. 130

4.

5. ——

225


2015

2

28

PM2.5

226


7.4

2009

2013

10

GMP (Good Manufacturing Practice)

227


2013 2014

10

2014

9

2015 9

18

EPA

O2N

228

10


1100 300 2016 460 FTC)

2016.3.29 150

Michael Porter

229


230


8.1 8.2 8.3

——

231


8.1 ăƒť

Peter F. Druker

The Five Most Important Question

1.

(Apple)

2. google

232


Airbnb

2008

8

191

233


8.2

——

Visionary Companies ・

James Collins

234


A A+

Good to Great

Last Visionary companies

1.

235

Built to


2.

iPhone

APP

iPhone iPhone Android

236


2010

4 App

Miui

7 2014

6112

237

743


8.3

A+ 1. 3.

.

4.

——

value Koter

Customer value traid

238

2.


Seiko Epson

2006

800

2008

2009

1113

287

2010

239


2015 2014

4

30

1,127

4.9

.

A+

<Execution> 40%

(Jim Collins)

30% 30%

Good to Great

A+

A A+ A+

240


A+

A+

Jack Welch

Winning, 2005

A+

(Jim Collins)

Jack

Welch

( )

241

)

(


1.

2.

3.

a.

b.

242


a.

b.

c.

a. b.

— —

c. d.

243


(1)

(

)

(2)

(

)

a.

(1)

(2)

(3)

( A+ )

b.

AQ (Adversity Quotient)

244

) (


a. (1)

SWOT

(2) (3)

b. c.

245


8.4

A A+ Jim Collins A+ A+

A+

A+ 20 Jack Welch

・ Winning,2005

208

246


( (entropy) (entropy)

Rudolph Clausius

(entropy)

(entropy)

247

)


・ Bossidy

Larry

Ram Charan

——

Confronting Reality

What matters to get thing right Business model

248

Doing


9.1

——SWOT 2005

Threat Opportunity Weakness

Strength

SWOT

2014 29

10.9

1.1

249

17


Line Line

2000 Line 2011 3

2015 100

250

12

22


9.2

(Jack Welch)

・

Winning

1989-2001 1892

251


Motorola Nokia

2013 1347

9

Motorola

Nokia

( Network

Externality)”

(APP) Ecosystem

Value Net APP

252


( Network Externality)

( Network Externality

2010

2011 7

4

2014

6112

734

2010 Android APP

Miui Miui

Miui 2011 7

miui “

253


(Market Segmentation)

254


Kotler Marketing Management, 14th edition

Miui App

Koter STP Segamentation

255

Keller


Targeting

Positioning

Customfocused value proposition

2010

HTC

HTC Samsung

2011 2014

4200 1500

256


2014

——

257

6112


ROI: Return on Investment ——

ROI

Herman Simon

Hidden Champions of the Twenty-First Century

258


1.

2.

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259


2013

2014

1441

10

2015.6

XBOX PS

260

SONY


261


262


・

19.86 BMW

263


ROI

1. 2. 3.

264


9.3

do the right thing do the thing right

9.3.1.

265


Alfred D. Chandler, Jr Strategy and Structure

PC

2013

150 2014

2

Satya Nadella

2014 18,000

7 14

266

1962


9.3.2.

ROI

966

1.

Android Word 2.

267

Excel

2015.6


9.3.3.

a. b. c.

・

Hermann Simon

268


3.2% 2.7%

2012

4.2% 8%

4

GWJ

Japan

Global Wafers 1441

2015.6 1.

2.

269


9.3.4

KPI

Key Performance Indicator

:

Key:

Performance:

270


Indicator:

271


9.4

3673 iPhone iPhone

In-Cell Sony

982

66.4

1200

272

2015.8.25


17~19 ・ Porter

273

Michael


274


Business Week

275


4.0

4.0

2007

iPhone

uber

Nokia ( Microsoft( 2014 RIM iPhone 2012

RIM

Nokia

276

)


2011

Thinkers 50 ăƒť

Rita Gunter McGrath (The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business )

277


iPhone 55

2016 20

790

4.0

278


4.0

279


2015 44.08 66.90

30 17

30~40

59.10

19

50%

iPhone

280

35~39


2005

2001

2004

Execution

Larry Bossidy and

Ram Charan, Charles Burck

2004

Profitable Growth

Ram

Charan 2006

(On

Becoming A Leader)

281

Warren Bennis


2005

Upgrade

2003

Mark Sanborn

Built to Last

Jim Collins

Jerry I. Porras

2013

21 Herman Simon

2003

A A+ Good to Great

Jim

Collins

2004 Confronting Reality: Doing What Matters to Get Thins Right

2009 Questions

Ram Charan, Larry Bossidy

The Five Most Important Peter F. Drucker

282


2008

2014

Philip Kotler and Kevin

Lane Keller

2014

2014

10

2005

Winning

Welch /2010

2008

2006

283

Jack Welch, Suzy


2006

2008

2006

1995-2002

2004-2009

1987 2001

2011

284


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