3 minute read
Shubhkari - Weaving the Notion
from Souranshi Fashion and Lifestyle Magazine | Building For The Future | November 2022 Edition | Vol 1
Shubhkari - Weaving the Notion
The struggle to find affordable yet stylish clothing for regular places is real. The notion to make every woman feel good and have the right to wear designed clothing gave birth to We’ave. Shubhank and Karishma, the founders of We’ave by Shubhkari started the brand with the idea of giving people a reason to dress up nicely in their daily lives.
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The label strives to deliver this very idea to its clients by taking quality and trends into consideration. Shubhkari is all about trends, fashion and fulfilling the daily demands of fashion. The clothes by Shubhkari, which are highly functional can be worn to work, to brunch, for shopping, and any place of your choice. The brand diligently promises to deliver quality products at very affordable rates.
The Collections
“Comfort with style at the best price is our forte. We are your go-to brand for your everyday needs.”
Shubhkari’s latest collection Indra is all about quirk, colours and bridesmaids. The upcoming collection that will be launched this month simply fulfills all your need for travel necessities.
“You can find everything for your flight journeys, embellished dresses for parties, quirky silhouettes for sightseeing, and every trending garment for your perfect vacation moments”.
About Challenges While Building the Brand
The E-comm era is super competitive and it is growing at an excessively faster pace. This makes reaching out to the right target audience very challenging. The digitally savvy client finds it easy to shop online but finding a trustworthy brand is a huge issue.
Moreover, brands also prefer digital marketing but the existence of fake accounts negatively affects the growth rate and endanger the stability of budding brands. People prefer buying from established brands and don’t want to experiment with new brands.
On stability as a brand “So far we have succeeded in providing best possible satisfaction to our clients. We are extremely easy with returns and exchanges. Our policy is- ‘more for less’ and we strive to adhere to the same.”
“The store that we have recently inaugurated is a big milestone in Shubhkari’s journey as a brand. Now we are aiming to make our presence known through most of the reputed e-commerce platforms.”
Sheyam, an online shopping brand, is accessible to customers across the nation and the company is planning to expand it to the international market. A seller of a wide variety of bags, the brand hires labor from different places in the state of Rajasthan who handcraft the bags that are designed by Charvi. Scan the QR code to explore more about us.