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is a joint public awareness campaign with the following Sponsors:
St. John’s Hospital Memorial Medical Center SIU School of Medicine American Heart Association American Cancer Society American Diabetes Association Jackie Joyner Kersee Youth Foundation Sangamon County Department of Public Health IDPH Center for Minority Health American Red Cross Eye Am Yoga Studio Hip Hop Body Burn
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Minority Health Issues:
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Hypertension; and
4.
Heart Failure
Cancer According to the Illinois Department of Public Health’s (“IDPH”) study entitled, Cancers of the Colon and Rectum Evidence of Disparities between Blacks and Whites prepared by Therese A. Dolecek, Ph.D, Senior Cancer Epidemiologist:
“An evaluation of colorectal cancer with emphasis on black/white comparisons was conducted.... Cancers of the colon and rectum rank among the top 5 for incidence and mortality among both blacks and whites in Illinois. With respect to colorectal cancer incidence, blacks had higher rates than whites for colon and rectum and colon excluding rectum, whereas whites, particularly males, had higher rates than blacks for rectum. Statistically significant declines in incidence for colon and rectum, colon excluding rectum, and rectum were observed among whites but not for blacks in Illinois.
Minorities are dying of fatal diseases at a greater proportion than non-minorities. Even though Congress has passed the Health Care Act, its funding, enforcement and longevity are still unclear. What is clear is despite the fact that we are witnessing health care evolution, the state of minority health is in dire straits. The major diseases contributing to this health care disparity are: 1.
Cancer;
2.
Diabetes;
For mortality, black Illinoisans showed strikingly higher death rates than their white counterparts from combined colon and rectum, 3
colon excluding rectum and rectal cancers. Statistically significant declines were observed among whites in Illinois for all three colorectal site categories but no changes were noted among blacks.� Diabetes About 16 million people in the United States have diabetes mellitus, a serious, lifelong disorder that is, as yet, incurable. About one-third of these people do not know they have diabetes and are not under medical care. Each year, approximately 600,000 people are diagnosed with diabetes. In Illinois, approximately 500,000 persons 18 years of age and older have diagnosed diabetes. According to the IDPH, the following have a greater risk of developing non-insulin dependent diabetes: Those with a family history of diabetes (parents or siblings with diabetes). Individuals who are obese (20 percent or more over ideal body weight). Members of certain racial or ethnic groups. Those who are more likely to develop diabetes are Mexican and Puerto Rican Americans (twice as likely), African Americans (1.6 times) and Cuban Americans (1.5 times).
Hypertension High blood pressure is a serious disease. It increases the workload on the heart and blood vessels and can lead to heart disease, stroke, kidney problems and even blindness. According to the IDPH: High blood pressure affects about 50 million (or one in four) American adults. It is especially common among
Non-insulin dependent diabetes often can be prevented through a healthy diet and physical activity. 4
According to the IDPH’s 2007-2012 State Plan entitled, Heart Disease and Stroke in Illinois Now Is the Time for Public Health Action: “...Heart disease and stroke continue to be the first and third causes of all deaths, respectively, for both men and women in Illinois. They are also the leading causes of premature, permanent disability in the workplace and, in 2003, were responsiblefor approximately 350,000 years of potential life lost. CVD taxes the state’s health care system, accounting for more than 1.1 million days spent in hospitals with a price tag of more than $7.5 billion.
African Americans, who tend to develop it earlier and more often than whites. Also, many Americans tend to develop high blood pressure as they get older; however hypertension is not a part of healthy aging. About 60 percent of all Americans age 60 and older have high blood pressure. Heart Failure While the majority of deaths due to heart disease and stroke are among whites (which reflects the population demographics), African Americans and, in particular, African-American men, have the highest mortality rates.
increase in knowledge of the importance of accessing rapid emergency care by calling 911 decrease in risk factors (high cholesterol, high blood pressure, tobacco use) associated with heart disease and stroke decrease in mortality rates due to heart disease and stroke
Recommendations from the State’s 20072012 plan include: increase in awareness of the early warning symptoms and signs of a stroke and heart attack
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Your Health Matters; Wellness Through Awareness is a coordinated effort by community stakeholders to help alleviate premature and preventable diseases and deaths within the minority community. These stakeholders include, health care providers, health advocate organizations, government agencies, non-profits and for profit entities who share a common goal to eliminate health disparity and increase wellness within minority communities. The Your Health Matters; Awareness Through Wellness Campaign would run from May 1, 2011 through November 1, 2011. However, ongoing media awareness will be maintained on a continuous bases. The Your Health Matters; Awareness Through Wellness Campaign tentatively includes the following:
Media Blitz with existing content for various programs and services at the two major hospitals and the SIU School of Medicine. Decreased and in some instances waived fees for those desiring to participate in classes/courses such as those at the Center for Living, yoga classes, fitness classes etc. Additional media content specifically targeted to increase minority doctor visits, improve nutritional habits, and increase daily exercise. Participation in the
Your Health Matters Health Summit with
a physical presence with the other stakeholders which currently being coordinated
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Verve Media, Inc. would be the lead agency of record for St. John’s, Memorial’s and SIU School of Medicine’s (“SJH/MMC/SIU”) advertising and creative assignments targeting minority populations. Our goal is to increase awareness of (“SJH/MMC/SIU”) ’s core missions which are as follows: St. John’s Hospital’s Mission - To provide a ministry of exceptional healthcare services to the people of central Illinois in the Catholic tradition of compassion, justice and reverence for life. Memorial Medical Center’s Mission – To improve the health of the people and communities we serve.” SIU School of Medicine’s Mission – To assist the people of central and southern Illinois in meeting their health care needs through education, patient care, research and service to the community. We believe that using Targeted Impact Promotion we can assist all of the above stakeholders in meeting their individual mission objectives because WE ARE THE VOICE OF THE PEOPLE! Verve Media’s services include: Media Planning, Brand Development, and Integrated Marketing. We create insightful brand strategies and breakthrough marketing campaigns. We will utilize the strategic power of our creative product and process to provide Targeted Impact Promotion of client brand, services and programs.
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Through the Verve Media Network (VMN”) which includes various publications, websites and guerilla marketing efforts and initiatives We Transform Our Passion Into Advertising that Inspires and Motivates our Target Market. Currently VMN includes the following:
Illinois VOICE is an authentic, engaging and stimulating monthly eMagazine with bold imagery published for today’s urban professional. From Chicago to Cairo, with the St. Louis Metropolitan region in the middle... we provide our readers with information that is important and relevant to them. Whether its news on inspiration, culture, wellness, politics, business, sports, or hard news on local, state and federal news, views and commentary, Illinois VOICE provides a unique vehicle that gives African American Urban Professionals a credible VOICE. The Illinois VOICE is emailed to over 7,000 readers every month with a 2.5 pass on rate. This gives us a current monthly readership of between 7,000 to 17,500 readers. Our target market audience has an annual buying power of $57.1 billion. In addition, you can visit us on Facebook at: www.facebook.com/illinoisvoice or on our website (currently being revamped) at: www.myillinoisvoice.yolasite.com. We are the digital destination for today’s African American Urban Professional.
Power217Radio.com’s fundamental objective is to provide a leading, online promotional advertising solution that targets global urban music resources. Our key goals include: Leverage key geographical regions to gain rapid market exposure in this large niche industry. Utilize cutting-edge Search Engine technology to drive viewer ship. Provide an affordable, advertising collection of online services to garner long term loyalty. Our goal is to become the premiere online urban radio station.
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The mix-online (www.themixonline.net)and Mix Magazine provides a variety of information on events social, civic and community resources. Our media forums include: The mix-online website The Mix Magazine - The Mix magazine also provides advertisements for black owned businesses. The Thursday Mix - The Thursday Mix, is a social event that provides a funding source for local non-profit organizations. www.thursdaymix.com
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Verve Media, Inc.
Tennessee Location:
Illinois Location:
815 E. H. Crump Blvd. Memphis, TN 38126 Phone: (901) 832-1144 Fax: (901) 577-1659
P. O. Box 2704 Springfield, IL 62708 Phone: (217) 761-5514 Fax: (217) 793-6939
Email: vervemediainc@gmail.com Website: www.myillinoisvoice.yolasite.com 10