PHOTOGRAPHY by EROS GOZE
EDITOR’S NOTE
AN HOMAGE TO THE BEST OF THE BEST Illustrado salutes the Filipino trailblazers, tastemakers and thought leaders of the Gulf
For over four decades, the Filipino has made his presence felt in the Gulf Region. Early on as contract workers – petroleum industry employees, nurses and hospital personnel, service crew and hoteliers, retails staff, as well as domestic helpers. Humble cogs that have worked to help propel the great machinery of change and prosperity in the region. But as the Gulf has grown, not only in economic and socio-cultural importance, but also global significance, so too has the contribution and stature of the Filipino. Now, over two million expatriates from our fair archipelago, are spread out across the region - from the mountains of Abha to the boulevards of Al Khobar in Saudi Arabia; from Doha, Qatar’s Sports City to the financial district of Manama, Bahrain; from the petrochemical companies of Kuwait, to the hospitals and universities of Oman; and from Dubai’s glittering skyscrapers, its glamorous malls, and creative think-tanks at the Dubai Media City and D3, to the cultural centers, investment houses and the spectacular Yas Island of Abu Dhabi in the UAE. They are gaining ground in various fields – oil and gas, manufacturing and other industrial endeavors, architecture, construction, interior design, fashion, advertising and media, retail and other consumer industries, among others, stamping their own palpable presence. And this presence has gone beyond the workplace, spilling over to occupy an integral part in the region’s rich mosaic of multi-cultures.
Illustrado’s landmark 100th issue pays homage to the many men, women and groups who have not only made us proud as Filipinos, but who have also made an indelible mark in the region. These are the men and women who are pioneers, who have broken through glass ceilings, excelled in their fields opening doors of opportunities for our compatriots and have also risen to privileged positions of influence in their various niches. They are also the ones who have exceptionally contributed to our community, changing the lives of others for the better. With this issue, we also thank all those who have helped and supported us through the years, giving us the privilege to be active contributor towards empowerment in our community. To Team Illustrado and our family of contributors – writers, photographers, fashion crew members, bloggers, to Eros Goze for his amazing portraits featured in this issue, and to outgoing Ambassador Grace Relucio-Princesa who has always reminded us about the importance of chronicling the impact of our compatriots here in this country Maraming salamat po. Always and ever - Taas Noo, Filipino! Lalaine Chu-Benitez Editor-in-Chief
The Filipino has become an essentials co-contributor to this exciting melting pot that is the Gulf – participating in its color, diversity, eclecticism, as well as its ambitious drive for success. ILLUSTRADO 3
ILLUSTRADO 100
ABY YAP
AGNES STOTT-BRIGGS
AL MANLANGIT
ALLAN DESIDERIO
ALEX CALUENG
AMBASSADOR GRACE RELUCIO PRINCESSA
ANA KALAW
ANA SANTOS
ANGELA MAPA
ANNA OPOSA
ANNA DE LEON
DAVE LLORITO
BAMBI SAMONTE
BARNEY ALMASAR, ESQ
BELO SAMONTE
BERNADETTE REYES
BO SANCHEZ
CARLITO VIRINA
CHEFMICO GALLIGUES
CHERRY HERNANDEZ
DANTE GAGELONIA
DAVID POARCH
DIDI PATERNO
DOC MARLON PECJO
DONAL D ROSALES
ENZO MONDEJAR
ERIC POLIQUIT
EROS GOZE
ECEL DIQUIANCO
FILBERT KUNG
FRANCISCO COLAYCO
GERALD
GINO ALDUCENTE
GLENN PETER PEREZ
HERSON NEBAYA
ION GONZAGA
IRVIN RIVERA
ISHWAR CHUGANI
IVAN HERNANDEZ
JACK CATARATA
JACOB MAENTZ
JEF ANOG
JESSE
JESSIE TABLA
JOHANA MICHEL
JOJO DANTESPADUA
JR BUSTAMANTE
JUDE CARTALABA
KARA SANTOS
ALFRED ‘KRYP’ A. YUSON
KRISTINE ABANTE
LESLIE ANN FIESTAN
LORRAINE BALITA
MARIYAH GASPACHO
MARY JANE ALVERO
MATT LAPID
KAREN GALARPE
MANNY ESCOSA
KC ABALOS-ORENDAIN
MAPS SANTOS
MARGARITA HOLMES & JEREMY BAER
MEIJI SANGALANG
NEPHELE KIRONG
ILLUSTRADO 100
TEAM ILLUSTRADO’S TALENTED GROUP OF CONTRIBUTORS
NIKKA SARTHOU
NINA TEROL-ZIALCITA
PA ESCALANTE
MICHAEL CINCO
RAEN BADUA
RAV DE CASTRO
PAELO PREDRAJAS
PARC CRUZ
QUAY EVANO
RACHE HERNANDEZ
ROZEN ANTONIO
RUBEN MIRANDA
SHERRY TENORIO
REGINA LAYUG ROSERO
RIAN MIRANDA
ROLL JERVIS MANAHAN
ROME JORGE
VICTOR SOLORANO
ZEE ZAMORA PEREZ
ZEKUNDO CHU
CRISTINA LINAZA
TRACY LEY ORENCIO
USHI SATO
VIC LACTAOEN
ILLUSTRADO’S MANAGEMENT TEAM: RONY AQUINO • NICHOLO JALLORES • MON BENITEZ • LALAINE CHU-BENITEZ • JAEMIE LIMBO
ILLUSTRADO 5
CHAMPIONING THE WORLD CLASS FILIPINO PUBLISHER & EDITOR-IN-CHIEF Lalaine Chu-Benitez CREATIVE DIRECTOR Mon Benitez ASSOCIATE EDITOR Rav De Castro COLUMNISTS Aby Yap Alfred “Krip” Yuson Barney Almazar Bo Sanchez Francisco Colayco CONTRIBUTING WRITERS – UAE, PHILIPPINES, CANADA Mary Ann “Maps” Santos SWITZERLAND Nephele Kirong Angela Mapa Nikka Sarthou Anna Oposa Nina Terol-Zialcita Barbara Marchadesch P.A. Escalante Candice Lopez Quimpo Princes Nedamo Dante Gagelonia Quay Evano Didi Paterno Rache Hernandez Excel Dyquianco Regina Layug-Lucero Kara Santos Sherry Tenorio Mary Ann Marchadesch CONTRIBUTING PHOTOGRAPHERS – UAE, PHILIPPINES & USA Alex Calueng Eros Goze Cristina Linaza Raen Badua Rozen Antonio Irvin Rivera Herson Nebaya Jef Anog CONTRIBUTING FASHION CREW UAE, HONGKONG, PHILIPPINES Ginno Alducente Jessie Tabla Jojo Padua Valentino Montuerto Jasmin PUBLISHER – UAE Illustrado Communications FZ-LLC 2nd Floor, Building 2, Dubai Media City United Arab Emirates P.O. Box 72280 Office 20C Tel: +971 4 365 4543, 365 4547 Fax: +971 4 360 4771 E-mail: admin@illustrado.net Web: illustradolife.com, illustrado.co Facebook: Illustrado Magazine Twitter: Illustrado Magazine PRINTERS Printwell Printing LLC P.O. Box 18828 Dubai, UAE STOCK IMAGES Shutterstock.com (Unless otherwise specified) Copyright Illustrado Communications FZ-LLC 2006 – 2015 All rights reserved. No part of this magazine may be used or reproduced in any manner whatsoever without the written permission of Illustrado Communications FZ-LLC.
ILLUSTRADOLIFE.COM
UNITED ARAB EMIRATES ABU DHABI & AL AIN
Abela Al Ain, Abu Dhabi Airport Lobby and Airport Transit areas, Abu Dhabi Coop Society – Khalifa, Hamdan, Meena and Buteen branches, Al Ain Palace Hotel, Albert Abela Superstore, Al Atial Novelty Store – INTCO and Rotana branches, All Prints, Bookplus Store - Al Ain, Books Gallery, Carrefour – Abu Dhabi Airport Road, Marina Mall and Al Ain branches, Hilton Abu Dhabi, Limar Bookshop, Milan Gifts, Raouat Al Reef - Al Ain, Sana Modern Trading, Spinney’s Khalidiya, United Bookstores and Westzone Trading * Distributed FREE to Meritus Club Members
DUBAI & NORTHERN EMIRATES
Asia Pacific Cargo – Karama, Books Gallery – Jumeirah, Mall of the Emirates and Sahara Center branches, Carrefour – Ajman, Century Mall, Deira City Center, Mall of the Emirates, Sharjah, Shindagha, Ras Al Khaimah, Choitrams - Emirates Hills, Green Community, the Greens, Rashidiya, Safa Park, Springs and Umm Suqueim, CM Supermarket, Karama, Dubai Airport Duty Free Shops, Geant Hypermarket - Ibn Battuta Mall, Hyper Panda - Dubai Festival City, Jashanmal - Caribou Uptown Mirdiff and Wafi City, Magrudy Bookshop - Deira City Center and Ibn Battuta Mall branches, News Centre - Deira City Center, DIFC, Mall of the Emirates and Sahara Center branches, Philippine Supermarket – Satwa, Spinneys - Al Ghurair Center, Bin Souqat, Meadows Town Centre, Mercato, Mirdiff, Prime Rose, Ramada Bur Dubai and Trade Center Rd. Bur Dubai branches
BAHRAIN
24 Hours – Al Hamala, Al Zahra Avenue, Busaiteen Muharra and Hoora branches, Al Batra Supermarket, Al Fahad Cold Store – Zallaq, Al Ghadeer Foodstuff – Al A’ali, Al Hilal Administration – Sheraton Complex, Al Jazira Supermarket – Zinj, Adliya and Juffair branches, Al Mena Supermarket – Adliya, Al Shahd Market – Hamad Town, Buheji Center – Budaiya, City Pharmacy – Sitra Mall, Dairaty Market – Duraz, Evershine Supermarket – Rifa’a, Geant Hypermarket – Manama, Hamad Town Supermarket, Hassan Mahmood Cold Store – Opp. Awal Cinema, Hidd Co-Op Society, Jassim Markets – Busaiteen Muharra, Jawad Convenience Stores – Budaiya, Jawad Express Bapco Station – Seef, Jawad Supermarket – Nuwaidarat Sitra, Kaifan Cold Stores – Hamad Town, Little Kingdom Cold Stores – Manama, Manayer Supermarket – Awali, Midway Supermarket – Hamala, Muharraq, West Rifa’a and Gudaibiya branches, Muntaza Supermarket – Muharraq, Muntaza Supermarket – Sitr Muharraqa, The News Stationery – Manama, Universal Food Center – Rifa’a
QATAR
Ahlan Wassahlan Bookshop, Alam Al Agziya – Landmark, Al Aaela Shopping Centre- Al Nasr, Airport and Al Rayan branches, Al Madina Supermarket, Al Mustaqbal Bookshop, Al Qalam Bookshop, Al Usra Bookshop, Al Waha Marketing Centre, Daheel Food Centre, Dar Al Oroouba Bookshop, Dar Al Thaqafa Al Kitab and Al Nasr, Dasman Hypermarket, Dasman Shopping Centre, Jarir Bookshop, Jehaz Bookshop Al Mansoora, Khayat Fitwell, Lamcy Supermarket, Lulu Al Sharq, Megamart Centre, Newsstand Landmark, Rawabi Food Centre, Strand Bakery, Supermarket Al Taif Al Nasr and Supermarket Sak Illustrado magazine is sold in over 150 outlets around the Gulf, including
Oman and Kuwait.
ILLUSTRADO 100
ISSUES
I L L U M I N AT I
The Manifold PINOY By Krip Yuson
The state and stats of our modern-day diaspora stare us, and many other people in the world, very much in the face. Roughly a tenth of our population reside abroad. That’s about ten million Filipinos. We seem to be everywhere.
And abroad, while the Filipino is still often mistaken to be but a domestic if female and a seaman if male, many other roles have been filled as to help us escape such narrow profiling.
At sorry news of any catastrophe occurring in our planet, the question is whether any Pinoy is in the casualty list. We breathe a sigh of relief upon hearing of the irregular fortune that we’re not represented in the tragedy.
Long after mass migration early in the previous century filled Hawaii with our sugarcane field workers, California with farmhands and Alaska with salmon factory labor, many young Filipinos joined the US Navy as the predecessors of the modern-day seamen the world’s shippers trust so much today.
We have been called names, or spawned insulting terms — given our color and presumed characteristics, even to a brand of chocolates in a country that had colonized us. We expect no apologies. Not for that — “Filipinos” as a brand of sweets, brown on the outside, white inside. But when the Greeks use “Filipineza” as a synonym for domestic helpers, we do raise semi-official objection, albeit not to much avail. Yes, we have been stereotyped in Europe and the Midde East, mostly, even in parts of our own larger region of Asia. The taglines have turned into epithets that we then do our best to discard. From “Pearl of the Orient” thence “Showcase of democracy in Asia,” it became “the basket case of Asia.” That last has been turned around, to a certain degree, largely with thanks to the level of diaspora that translates into foreign currency remittances. Back home, middle-class villages sprout in former farmlands with such community gate tags or slogans as “Katas ng Saudi.” The OFW has for at least a decade provided the highest revenue for national coffers.
ILLUSTRADO 14
When we first went out to the rest of Asia, from the 1950s onwards, our musicians became the so-called “soul brothers” of the region. Eventually it became advertising and media professionals that sought employ in neighboring foreign cities, as writers, editors and creatives, from cartoonists to graphic designers, architects to landscape designers. It wasn’t until we neared the end of the millennium that the outbound traffic was dominated by domestic helpers, plus what were eventually also typecast as Japayuki. Then the exodus to the Middle East and Europe began, all the while that the continuing pursuit of the green card was conducted in Estados Unidos. Now we have many nurses in the U.K., au pairs all over Europe, all kinds of service personnel, office managers, engineers and construction workers in Dubai and the rest of the MidEast, doctors, educators and students in the USA, Canada and Australia, reputed economic migrants everywhere, from New Zealand to Greenland. We are least
I L L U M I N AT I
Some of us who take local lore seriously might tend to agree: that the Pinoy usually has a mole in the sole that suggests a travel itch. We point out that Enrique, Magellan’s slave, was actually the first circumnavigator of the globe, since his wanderlust first took him from the Visayas to Malacca, from where he went on to complete the epic voyage by ship around the world. represented in Latin America, Russia, Mongolia, North Korea, and war-torn regions. Our yayas and caregivers are sought after, so that a fantasy future drives the imagination of our perceptive writers, the way Jessica Zafra often injects humor in the prospects of our eventual world domination. Indeed, it’s often been reported how kids growing up in Arabian royal families have been taught to eat adobo and other Pinoy cultural practices by their beloved Filipina yayas. In the rest of the world, especially the Western part, those who are more enlightened do go beyond the profiling and stereotyping by becoming aware that Filipinos aren’t only seamen, boxers or domestics, but that we have world champions in other sports other than Manny Pacquiao — today the best-known Filipino. They’ve heard of how Paeng Nepomuceno used to rule the bowling lanes, and how Efren “Bata” Reyes was “The Magician” over the pool table, and now, how our Filforeigners such as Jason Day and Jordan Clarkson have excelled in golf and NBA basketball, respectively. The culturally inclined and hip are familiar with the rest of our growing pantheon of world beaters, e.g. Cecile Licad and Lea Salonga, the techies about chip-maker Dado Banatao in Silicon Valley, the fashionistas of our lingerie and bag designers, and up-to-date Netizens of our outstanding heart surgeons, furniture artists, champion choir groups and Dragon Boat teams, and of how a Filipina is presently the master chef at the White House.
ILLUSTRADO 16
There is actually no end to excellence with competitive Filipinos. But of course the overwhelming perception is that we’re still a struggling Third-World country that has to send a tenth of our population abroad just to keep their families afloat. Only recently, our President verbalized the opinion that not all OFWs are driven desperately to work abroad. That for many, the prospects of doing so are simply an option for a different lifestyle. Some of us who take local lore seriously might tend to agree: that the Pinoy usually has a mole in the sole that suggests a travel itch. We point out that Enrique, Magellan’s slave, was actually the first circumnavigator of the globe, since his wanderlust first took him from the Visayas to Malacca, from where he went on to complete the epic voyage by ship around the world. In 2003, an 18-year-old Filipina student, Patricia Evangelista, emerged as the champion speaker from among over 60 competitors in the International Public Speaking Contest in London. Her five-minute speech championed the hopes, wishes, fantasies and vagaries of the Filipino. She also advanced the fanciful proposition that Filipinos may be said to be the modern-day Hobbits — adventurous and eager to leave the shire for experiences well beyond home, but also inclined to come back to share all the wealth of discovered learning. Indeed, this could be so. And the world, for all its slimy parts, may well be said to be our oyster.
ILLUSTRADO 100
ILLUSTRADO 18
ILLUSTRADO 100
ILLUSTRADO 19
ILLUSTRADO 100
ILLUSTRADO 20
ILLUSTRADO 100
ILLUSTRADO 21
ILLUSTRADO 100
TRAILB
ILLUSTRADO 22
ILLUSTRADO 100
LAZERS Here’s to the ones who picked the roads less travelled, and left a trail for everyone else to follow. With courage, audacity, and determination, they have surmounted incredible odds, made possible the impossible, and proved that the Filipino indeed can. And so the Filipino indeed will.
ILLUSTRADO 23
ILLUSTRADO 100
1
AMBASSADOR GRACE RELUCIOPRINCESA She would refer to herself as the ‘Nanay’ of the Filipino community in the UAE, most importantly a servant leader - an Ambassador for God and country. She would coax audiences to sing-a-long with her ‘Ako Ay Pilipino’ and ‘Sino Ako’ every chance she would get at community gatherings. In her six year tour of duty here in the UAE, she has always tried to hammer the six F’s that Filipinos bring with them anywhere they are in the world, how Filipinos are like the abaca (strong, resilient and exceptional), and how we should always be ‘Taas Noo, Filipino’ and PinoyWise – lessons that have been imprinted on our heads through her many repetitions. For all her surprisingly unorthodox ways, and over and above whatever she has accomplished in the emirates to advance the welfare of Filipinos, the Ambassador who gives warm hugs and who sheds tears when she shares her own experiences at women’s empowerment meetings may have taught us some valuable lessons that go beyond typical diplomatic duty. Outgoing Ambassador Grace RelucioPrincesa the first female Philippine Ambassador to the UAE, Head of Post since 2010 shares, “My dream before I came to the emirates is a spiritual one - to glorify God by helping Filipinos to realize their natural human and cultural wealth.” She continues, “How did we make a difference? Through reaching out and establishing relationships of hope and love. Making connections through relationships and communicating the issues. ‘Washing the feet of the poor’ teaching financial literacy through the PinoyWise campaign – for which we are the only model, the biggest champion of this project in the whole world. We are now also proudly one of the Top 5 countries for Overseas Absentee Voting registrations. These are all part of the bayanihan way.” ILLUSTRADO 24
Among the work she has done in the UAE, one achievement the Ambassador is fiercely proud of is being able to ‘rekindle the bayanihan spirit’ within the community, “Collective heroism for a common cause is important for us. It is an essential part of good governance.” Looking back at her UAE-stint she reflects, “A model of servant leadership touches the hearts and souls of the Filipinos. Love and friendship works. Love begets love. It
works. And if it works in our community, perhaps it can also work in an even bigger scale.” Indeed, the Ambassador who has felt more like a mother and teacher to our community of kababayans has always been onto something special. The ‘Nanay’ of the Filipinos in the UAE will certainly be missed.
ILLUSTRADO 100
2
PHILIPPINE EMBASSY UAE It would be an understatement of epic proportions to say that the the Philippine Embassy in the UAE is one of the busiest sattelite offices of the Philippine government. There is close to a million Filipinos in all of the UAE, and the Philippine Embassy is there to address the entire length and breadth of their concerns, from consular services to labor issues, social welfare to cultural upliftment. The Embassy collaborates with over 51 professional and non-professional groups in pushing for government
initiatives that serve the interests of UAE-based OFW’s, as well cater to the needs of OFW families and communities back home. “I remember when Typhoon Haiyan struck in November 2013, I was in-charge of monitoring the situation and coordinated with the FilCom here in Abu Dhabi by providing them advisories,” says Vice Consul Rowena Pangilinan-Daquipil. “I coordinated with groups who wanted to extend assistance. I also had to constantly communicate with the Department for those Filipinos in Abu Dhabi who were trying to reach out to their families in the affected areas.” The Philippine Embassy also works on assisting Filipinas who are undocumented and are temporarily staying in the Embassy’s MWOFRC (Migrant Workers and Other Overseas Filipinos Resource Center). “It is always very rewarding whenever we are able to arrange their repatriation back to the Philippines and be with their
families,” Vice Consul Daquipil adds. “I sometimes receive a letter from some we have assisted and this touches my heart. I sometimes get messages on Facebook from those we have repatriated saying that they are very thankful for all our assistance.” The Philippine Embassy in the UAE led by outgoing Ambassador Grace Relucio Princesa, Consul Maria Roseny Fangco and Vice Consul Rowena Daquipil, with incoming Ambassador Constancio Vingno Jr. joining soon as the new Head of Post, maintains strong and active relations with key Filipino community groups, often calling upon their support to promote and energize various activities and causes designed to foster the spirit of unity and camaraderie amongst the Filipinos in the UAE. Media relations also figure highly in the Embassy’s list of priorities, as it is a powerful tool in reaching out to Filipinos scattered all across the seven emirates. ILLUSTRADO 25
ILLUSTRADO 100
3
CONSUL GENERAL PAUL RAYMUND CORTES It isn’t easy being the Philippine ConsulGeneral – and it sure is doubly more difficult when you are assigned to one of the busiest, most demanding OFW epicenters in the world. Filipinos in the UAE number at close to 1 million, and an estimated 450,000 of them are concentrated in Dubai and the Northern Emirates; the area of responsibility of Philippine Consul-General Paul Raymund Cortes. Of the gravitas of his responsibility, he says, “Dubai’s reputation as a challenging post among us in the Philippine foreign service has been reinforced by several of my colleagues who have been fortunate to have Dubai as a posting. The large community and the volume of work does make others wince and look the other way when it comes to the prospect of being assigned here. Add to that the comparatively bigger personnel complement we have here. Personnel Management becomes a daily learning exercise.” Administrative duties aside, the Consul General also considers community building as part of his priorities, seeing the need to reinforce the government’s involvement with OFWs in the region. “I would like to be engaged with community affairs and be a part of the Filipinos’ lives in the UAE,” he says. “I also believe that when Filipinos feel good about themselves, when they become more confident of who they are, and what they are able to contribute to the global community, we gain the respect of the international community and other peoples and we are able to instill a deeper sense of pride among ourselves.” ILLUSTRADO 26
Filipinos are sometimes notorious for
beyond their sphere of influence – their
being clannish and working in silos, moved
family, their immediate neighborhood,
by the tendency of “kanya-kanya”or “tayo-
their small community, and at most
tayo lang.” Philippine Consul General
their region. We’ve been told by many
Paul Raymund Cortes emphasizes on the
political analysts and many sociologists
need to bring the many OFW community
that perhaps what is still to be nurtured
groups in the UAE together under the
is our capability of thinking as a country,
banner of advancing national interest.
as a united people, defined by over 100
He says, “Many Filipinos tend to perceive
languages and dialects. That we will think
their interests as only within the confines
of Philippine interests in terms of a nation
of their most immediate concentric circle
should be forthcoming and something I eagerly look forward to.”
ILLUSTRADO 100
4
PHILIPPINE CONSULATE GENERAL OF DUBAI & NORTHERN EMIRATES
truly monumental task, as there are more
easy fix and there is still and will always be
than 450,000 Filipinos living in Dubai,
room for improvement.”
each with their own catalog of legal and Consular concerns. “Being placed
PCG Dubai has always maintained a culture
in charge of the Consular section was
of transparency and responsiveness to the
indeed a challenge as there were – and
concerns of its clients, hence they place
there still are - constraints in the number
great emphasis on keeping the lines of
of personnel as well as equipment to
communication open for feedback. The
adequately service the number of clients
Deputy Consul General says, “I’ve always
coming to the Consulate,” says Deputy
maintained the view that one does not
Consul General Giovanni Endencia Palec
have a monopoly of good ideas so one
who is supported by Consul Ferdinand
ought to welcome other perspectives on
Flores and Consul Ryan Pondoc. “The
how to improve the process or system.”
matter and mode of providing efficient and
The Consulate General of the Republic
friendly services to our clientele remains
The Consulate General is currently
of the Philippines in Dubai and Northern
a top priotrity for us as it constantly
reviewing plans for the improvement of its
Emirates was established in 2004 to
entails reviewing procedures and making
operational infrastracture, in line with its
provide Consular services to the Filipino
changes to ensure that we are serving our
relentless focus on catering to the needs
Community residing in Dubai and the
kababayans in the smoothest and timeliest
of its stakeholders in a timely and efficient
Northern Emirates of the UAE. This is a
way possible. It is not and will not be an
manner. ILLUSTRADO 27
ILLUSTRADO 100
5
POLO OWWA DUBAI One of the 36 overseas operating units of the Department of Labor And Employment, POLO Dubai functions as
an employment facilitation and welfare protection entity. “We evaluate and verify employment documents to protect job seekers from unscrupulous recruiters and bad employers,” says Labor Attaché Delmer Cruz, Head of POLO supported
ILLUSTRADO 28
by Assistant Labor Attaché Venus Abad.
POLO was also among the first to
He furthers, “Once on-site, workers are
implement the Balik Manggagawa online
extended direct services like welfare and
appointment system which eliminated
repatriation assistance, OEC and OWWA
the long queues of OEC applicants. In
membership issuance, among others.
recognition of its pioneering efforts, POLO
Then we help the OFW’s prepare for their
Dubai was cited by the Secretary of Labor
eventual return and reintegration into the
as the best POLO contingent in December
Philippine society through the various
of 2014. “We are always mindful of the
skills and livelihood training activities that
welfare of overseas Filipinos, and we do
we conduct.”
all that is required to protect, uphold, and promote their interests, such as assisting
POLO Dubai is keenly focused on service
distressed workers, helping employers
improvement, and expanding and
with their manpower requirements,
enhancing their training programs. The
empowering workers through upskilling
organization started the on-site awarding
and financial literacy courses, providing
of livelihood starter kits for distressed
livelihood and other capacity-building
workers and piloted the on-site skills
programs, and developing friendships
assessment and certification program.
in the community.,” says Labor Attache
Soon they will be the first TESDA-
Delmer Cruz. “The experience is indeed
accredited assessment center abroad.
challenging but if you love your job, it is fulfilling at the same time.”
ILLUSTRADO 100
6
AMBASSADOR NARCISO CASTANEDA – OMAN
When His Excellency Ambassador Narciso
in those fields in Oman are taken care
Castaneda took the position as Head of
of. The Philippine Overseas Labor Office
Post at the Philippine Embassy in Oman,
(POLO) which is part of the Embassy and
his objectives included enhancing the
handles labor contracts, OEC’s, labor
cordial relations between the Philippines
disputes, provides skills training for
and Oman based on the three pillars of
distressed Filipinos, operates a Filipino
Philippine Foreign Policy: preservation
Workers Resource Center (FWRC) and
and enhancement of national security,
other functional departments.”
promotion and attainment of economic security and the protection of the rights
He desires to expand the economic
and promotion of the welfare and interest
relations between both countries and
of Filipinos overseas. “We have a very
ensure that the needs and concerns of
good team which specifically addresses
the Filipinos in Oman are attended to. He
the various concerns of the Embassy,” he
describes his leadership skills as leading
says. “The consular section which handles
and setting by example.
passports, visa and other documents, the ATN section which handles OFW’s
His message to the Filipinos in Oman:
in distress, the economic and cultural
“Work hard, respect the laws of our host
sections which see to it that our relations
country and be proud of being a Filipino,” he says. ILLUSTRADO 29
ILLUSTRADO 100
7
AMBASSADOR RENATO PEDRO VILLA PHILIPPINE EMBASSY KUWAIT Ambassador Renato Villa knows firsthand
To Ambassador Villa, President Benigno
what it feels like to be an Overseas Filipino
Aquino III’s mandate is clear as day:
worker. He held a post in Saudi Arabia as
advance the national interest of the
technical writer before moving on to work
Philippines, and reinforce the country’s
with the Department of Foreign Affairs. He
bilateral relations with Kuwait. But upon
was an OFW before he had to represent
assuming his post in June of 2015, he
the OFW’s as an ambassador. This gives
discovered the need to brace the OFW
him valuable insights on the true plight of
community itself by building stronger
Filipinos abroad, and informs his decisions
ties between the many organizations
on how to better serve their interests.
and social factions that dilute the unity of Filipino population in Kuwait. He also
His tour of duty took him to countries that
saw the need for an enhanced focus on
were predominantly Islamic – UAE, Jordan,
attending to Filipino welfare, so he is
Malaysia. And now as the Philippine
adopting an “open-door” policy for the
Ambassador to Kuwait, he is able to use
Embassy, which will give the kababayans
his on-ground experience of OFW concerns
in Kuwait a bigger platform from which
and formidable wealth of knowledge of
they could express their needs and
the Islamic culture to implement crucial
concerns to the Government.
reforms in the Embassy.
ILLUSTRADO 30
ILLUSTRADO 100
8
AMBASSADOR ALFONSO VER PHILIPPINE EMBASSY BAHRAIN Ambassador Alfonso Ver likes to interact
beneficial ties between the Philippines
legal and operational constraints, but
personally with the Filipino community,
and Bahrain,” he says. “This includes
Ambassador Ver believes that these propel
oftentimes mingling directly with the
new initiatives in expanding Philippine-
them to work even harder. “I am glad that
clients at the Embassy and helping out any
Bahrain economic relations, fostering
in the face of these challenges, I have a
way he can to get a first-hand assessment
greater exchange and cooperation in trade
team composed of members ready and
of what they think and feel. Early in his
investments, tourism, as well as cultural
willing to help each other out towards our
post in Bahrain, he sensed a renewed
and educational exchanges. At the same
shared vision and commitment to serve
vigour and enthusiasm from both the
time we shall continuously strive to do
the Filipinos in Bahrain.”
Embassy team and the Filipino community,
our best to respond to the needs of the
brought about by the exciting new level
Filipino community in Bahrain – from
His message to the Filipino community:
of collaboration between Bahrain and the
rendering efficient consular services to the
“We in the Embassy stand as your
Philippines. This included the amnesty
promotion of their welfare and protection
partners and will remain committed to the
program implemented by the Bahrain
of their rights.”
protection of your interests and rights as you try to do your best day-in-and-day out
government and a campaign designed to showcase Philippine culture. “I look
These programs, of course, are not without
to achieve all the hopes and dreams for
forward to expanding and strengthening
its share of challenges. The Embassy often
yourselves and your families back home.”
all aspects of relations and mutually-
has to contend with limited budgets and
ILLUSTRADO 31
ILLUSTRADO 100
their work. However, I intend to conduct additional training seminars as well as team-building activities for their continued professional growth.” During his tenure, he has implemented some reforms in the Embassy that have turned out to be operational gamechangers- rotating the personnel to man our service counters from 12 noon to 1pm and thus allowing them to provide “continuous” services to the public, ordering the placement of truncheons and sign posts indicating the different kind of consular services provided for the guidance of the public, instructing his staff to convert one office room into a receiving
9
AMBASSADOR WILFREDO SANTOS PHILIPPINE EMBASSY QATAR
ILLUSTRADO 32
room which they named Sentro Rizal, organizing the establishment of Kulinarya As the new Philippine Ambassador to
Qatar which is a movement composed of
the State of Qatar, the objectives of
Filipino restaurant owners, key community
Ambassador Wilfredo Santos are threefold:
leaders, and Embassy representatives,
to strengthen bilateral relations with
and reaching the target of 16,000 new
the host country; to promote economic
registrants for the May 2016 national
diplomacy through the enhancement of
elections. “While I may be ‘hands on’ when
the image of the Philippines as a leading
I need to get things done quickly, I also
tourist, business and trade destination in
delegate my tasks to allow my personnel,
Asia and in the world, and to improve the
particularly my officers and senior staff,
efficiency in the delivery of the consular
to decide on their own and thus become
services to the public, including the
good leaders themselves,” he says.
handling of assistance to nationals cases. “Right now, the challenge for me is to
His future plans include the strengthening
bring this large group together under
of bilateral relations through the signing
the One-Country Team approach and to
of agreements that would enhance the
be on the same page with what I intend
ties, increasing exchanges and high level
to accomplish during my tour of duty
visits between the two countries in various
in Qatar,” he says. “So far, I am pleased
areas, and bringing more trade and
with their performance and dedication to
investment to the Philippines.
ILLUSTRADO 100
10
CHARGE D’ AFFAIRES, EN PIED PHILIPPINE EMBASSY LIBYA It takes a rare breed of man to actually go willingly into a warzone to facilitate the rescue of others. Ambassador Adelio Cruz is one of those exceptional few. He has dodged bullets, been held at gunpoint, lived in challenging conditions, while providing leadership to a Filipino community located in one of the most politically-tense environs in the region. The Philippine Ambassador to wartorn Libya – based in Tripoli, he arrived in the country in 2014 as Head of the Philippines’ Rapid Response Team (RRT) composed of different government branches including the Department of Interior and Local GovernmentPhilippine National Police (DILG-PNP), the Department of Labor and Employment
Ambassador Cruz, a well-loved figure who
furthers, “The continued success of our
served for four years in the emirates as
repatriation is due mainly to the team
former Consul General at the Philippine
effort from my colleagues at the Embassy.
Embassy in Abu Dhabi reflects on
We also have the full support of the DFA,
his experiences and shares, “Retired
DOLE, OWWA and the POEA.”
Ambassador Libran Cabactulan, my former boss in Abu Dhabi once said, ‘In
Asked how he was able to take such a post
any organization, you are only as strong
that puts his personal safety at risk, he
as your weakest link.’ As soon as I arrived
says, “I am sure the rest of my colleagues
in Libya, I hit the ground running. My
share the same sentiment when I say
learning curve about the country’s history
our families constantly worry about our
and ongoing internal conflict went vertical.
safety.” He adds, “But in life, there are
I was blessed because my RRT colleagues,
few occasions when civil servants are
who remained in the country until the
given the rare honor and privilege to serve
end of 2014 were instrumental in helping
their country and their fellowmen under
Morocco, Niger and Tunisia.
the Embassy plan, organize and mobilize
‘very challenging’ conditions. Ensuring
multiple repatriations throughout Libya,
the safety and welfare of our kababayans
To date, the Embassy has repatriated
often in the line of fire or possible harm
abroad, after all, is one of the three pillars
while rescuing Filipinos in distress.” He
of the Philippine Foreign Service
(DOLE), the Overseas Workers Welfare Administration (OWWA) and the Department of Foreign Affairs (DFA). His main responsibility is to lead the safe and efficient repatriation of Filipinos from the country. As Head of Post, he is also tasked to continue to enhance bilateral relations with Libya and seven other countries namely, Algeria, Chad, Mali, Mauritania,
5,498 Filipinos. Approximately 3,119 still remain in the country.
ILLUSTRADO 33
ILLUSTRADO 100
11
FILIPINO LADIES ASSOCIATION FOR GROWTH DUBAI & NORTHERN EMIRATES
Nowhere is the special role and capacity of women in facilitating cross-cultural understanding more apparent than in the case of the group FLAG (Filipino Ladies Association for Growth). Composed of the Diplomatic Ladies of the Philippine Consulate General of Dubai & the Northern Emirates, and supported by a select group of prominent Filipina leaders, FLAG was founded by Mme Lu Cimafranca – wife of former Phil Consul General Head Hon. Frank Cimafranca in 2014, and is now lead by Mme Yasmin Balajadia-Cortes wife of current PCG Consul General Hon. Paul Raymund Cortes. Mme. Cortes explains, “FLAG’s main objective is to enhance the role of Filipino ladies in the UAE through active participation in community events. It focuses on women empowerment and the advancement and the promotion of Philippine culture. We hope to raise awareness among the various ethnic communities in the UAE about what the Filipina woman can contribute and achieve in this country’s multicultural landscape.”
YA S M I N BALAJADIA-CORTES ILLUSTRADO 34
ILLUSTRADO 100
Speaking on the special role of women
“We will be working on the Filipiniana
in the community, particularly the
Ball which we hope could showcase
contribution that diplomatic spouses
the uniqueness of Filipino fashion and
bring to the table, Mme Cortes elucidates,
highlight the renowned creativity that
“Spouses provide the foundation for
have produced superb talents like Michael
diplomats to keep grounded especially
Cinco, Furne One, and Ezra Santos. We
when the world of diplomacy and consular
also hope to plan more activities in the
issues gets rough. In addition, we
next couple of months.” She also adds
complement their work plans most often
that FLAG will also pursue worthwhile
in socials and cultural events. There are
advocacies back home especially those
many instances where the informal and
related to disaster relief and support for
back channels work more effectively than
less-privileged children.
the formal and official route and this is where the spouses play a decisive and
“We are excited to work with everyone
crucial role.”
here most especially in projects that would uplift the image of the Filipino in
Last year, FLAG spearheaded the Terno
the emirates. Rest assured, I will continue
Ball in the UAE which brought Filipino
playing an active role in ensuring that our
trailblazers and the diplomatic community
women are empowered and confident of
together. The group has also provided
what they could contribute in this part of
support to some charity organizations.
the world,” she concludes.
LU CIMAFRANCA
Continuing on, Mme Cortes shares,
ILLUSTRADO 35
ILLUSTRADO 100
12
ARCHITECT MEDARDO CADIZ ARCHITECT PAR EXCELLENCE A lover of architecture since childhood, Medardo is the founder and CEO of Cadiz International Architects – an award-winning design firm with over 100 employees stationed in headquarters in Dubai, Seattle, and Manila, and a running portfolio of
ILLUSTRADO 36
projects and master community develop-
projects with them as business partners
ments spread across 16 countries includ-
rather than just a one-time vendor archi-
ing the Bur Juman Centre, award winning
tect.”
Al Hamra Mall, Manar Mall and Old Town District in Ras Al Khaimah, Lakeside Resi-
Through competing with other interna-
dence in Jumeirah Lakes, among others.
tional design firms, Medardo has learned that that clients appreciate and respect
Of the firm’s success, Medardo exclaims,
good work based on one’s ability, and not
“With imagination, purpose and courage,
nationality. He takes great pride in Cadiz
we connect well with people we serve
International’s pool of talents, who con-
and work with, especially the clients and
tinue to impress and nurture the loyalty of
the end-users of the places we create. It
clients with their outstanding design and
brings us great pride and joy to see our
service. Medardo adds, “By virtue of rep-
creations well-used, visited and success-
resenting the creative nature of Filipinos
ful. To that end, the best rewards come
through our company, we feel proud that
from the community acknowledging our
in our own small way, we help uplift the
work. But best of all, we most feel fulfilled
reputation of the Filipino professionals in
and rewarded when we are able to es-
the UAE.”
tablish a long-term relationship with our clients, enabling us to create many more
ILLUSTRADO 100
13
NICK NADAL THE MASTER STRATEGIST Nick Nadal is quite possibly the single most important voice in the subject of Corporate Governance in the UAE, but you will never hear this from him. Ask him about his achievements and all you will likely get is a coy smile and a suave invitation to a change of topic. Perhaps this is the most prudent course of action on his part, as his achievements can certainly speak for themselves: seven years as the Director of the Hawkamah Institute for Corporate Governance, two years as Head of the Mudara Institute of Directors, and as of press time, Advisor for the Executive Council of the Government of Dubai. His work in the private and public sector has helped immensely in the formation of regional corporate governance policies that effectively consolidate the perspectives of internal and external stakeholders whilst keeping abreast of global best practices.
ILLUSTRADO 37
ILLUSTRADO 100
14
LUCILLE ONG PIONEERING ENTREPRENEUR
Over 30 years in the emirates and a string
Hayan victims, as well as the landmark
of prestigious employment taking her
premier performance of the Bayanihan
from hotel, to fashion business, then her
Dance Troup in the UAE under the
own entrepreneurial ventures has given
auspices of the Ministry of Culture.
Lucille the kind of enviable experience and leverage that anybody operating locally
Fierce and fabulous, Lucille Ong is a
could only wish for. Through her extensive
woman who symbolizes just what a Filipina
connections with the local government
can accomplish if given the freedom and
authorities, and as the former Chairman
the opportunity to spread her wings.
of the Philippine Business Council in Dubai
She has been a figurehead of the local
and the Northern Emirates, Lucille has
community and an entrepreneur who
been instrumental in facilitating various
continues to make her mark. Her latest
Filipino community projects in the past
venture is an indoor and outdoor plant
- spearheading the organization of the
and maintenance provider for corporate
Philippine Pavillion since 2001, Hakbang
clients. Now, her very own Design
Buhay fundraising events for Ondoy and
Unlimited serves an impressive list of the clients in the country including five star hotels and banks.
ILLUSTRADO 38
ILLUSTRADO 100
15
JOVY TUANO CONSUMMATE BUSINESS MAN “Discover your own talent and enterprise. Discern your God-given mission in life by connecting the dots of your life from childhood until today. “ Founder and Former Chairman of the Philippine Business Council in Abu Dhabi Jovy Tuaňo is a true leader making an indelible mark in the community and the industry. He set up Asia Gulf Trading in early 2004 as a LLC importing Philippine contract furniture for the hospitality industry in Kuwait, Bahrain and UAE. As a CPA and licensed real estate practitioner, Jovy has also recently assumed leadership of Megaworld International for the Middle East, India and Africa as AVP for Sales. Add to that, is the launch of La Comida Express Gourmet Restaurant and a line of gourmet Filipino food which he has created with his wife, Janet, that is set to hit retail stores across the emirates this year. More than being a businessman, he is also a community leader whose formidable leadership has allowed the PBC Abu Dhabi to go from strength to strength. So what else is there to do for Jovy? “We are now entering the advent of the Filipino Age. Coming soon in the Middle East as my major project in 2016,” he shares. “The Filipino Age is going to be the 1st Summit of Filipino Businessmen, Entrepreneurs and Professionals with the objective of building a Filipino business ecosystem and value chain to sustain the Filipino Age and Influence in the international community.”
ILLUSTRADO 39
ILLUSTRADO 100
16
PHILIPPINE BUSINESS COUNCIL DUBAI & NORTHERN EMIRATES With the mantra “Connecting People, Bridging Businesses” the Philippine Business Council of Dubai and the Northern Emirates plays an integral role in bolstering the presence of Filipino businesses and assisting entrepreneurs and aspiring business owners in the UAE. The group is the only Filipino organization officially recognized by the Dubai government and licensed by the Dubai ILLUSTRADO 40
Chamber of Commerce and Industries. According to Chairman Bobbie Carella, “PBC is a platform, an avenue to promote and create an environment of active cooperation and goodwill amongst its members and the business community in Dubai, the Northern Emirates and the Philippines. Since we re-launched the group this year, we have come to define our role in the Filipino community as a repository of information – a knowledge distribution node. Another critical function of PBC is to act as ‘connector’ between Filipinos and other business communities in the UAE and beyond.” The PBC has spearheaded a number of projects in the past both educational, as well as in support to various Philippine-causes, the most prominent of which is the very successful Ateneo de Manila University Leadership and Entrepreneurship Programme (LSE) which is now in its third year. This year, the PBC has also started running seminars and workshops on management topics for the continued development of both entrepreneurs and professionals.
Set to celebrate its 15th anniversary in 2016, Bobbie shares that the group is gearing to facilitate a Regional Trade Show that will showcase industries from around the Philippines. She also adds, “Moving forward we would like to see PBC with a very healthy membership of committed and engaged individuals who will deliver. There is strength in numbers – we are now the 3rd biggest ethnic group in the emirates. Once we increase our membership size, with PBC acting as a collective overseeing body, this council will have the clout and be the vox populi of our community. Finally, we would also like to see more presence of big Philippine brands in the country.” The PBC Executive Committee consists of – Bobbie Carella (Chairman), Red Vargas (Vice Chairman), Eden Borja (Treasurer), Caloy Serrano and Marty Plumley (Membership), Lalaine Chu-Benitez (Marketing), Andy Minodin (Projects), Christine Gonzales and Leo Barrameda (Secretariat).
17
PHILIPPINE BUSINESS COUNCIL ABU DHABI Flying the flag of Filipino entrepreneurs in the capital is the Philippine Business Council of Abu Dhabi (PBC-AD), an organization composed of businessmen, entrepreneurs and professionals connected with local companies who share a common interest in developing local business, trade and investment between the Philippines and United Arab Emirates. Formed in 2003, the council’s objectives include – to provide a forum for exchange of knowledge and resources beneficial to the common business interest of its members, to establish a strong relationship with government agencies – the Abu Dhabi Chamber of Commerce, trade
ILLUSTRADO 100
associations and the international business community with the purpose of developing bilateral trade, investment and tourism, to encourage Philippine companies and entrepreneurs to establish operations in the UAE, and to promote entrepreneurship amongst Filipinos in Abu Dhabi With the favorable endorsement of the Department of Foreign Affairs of the Philippines, PBC-AD was granted full membership by the Abu Dhabi Chamber of Commerce and Industry (ADCCI) in March 2004. The Council has also received its commercial license to operate from the Abu Dhabi Municipality in order to implement its program and activities. In furthering the council’s aspirations, the group holds events for Filipino entrepreneurs and professionals in the capital. Chairman Agnes Aquino-Briggs explains, “We have a monthly ‘Kapihan,’ a casual gathering where we exchange knowledge on issues related to the council’s objectives. During this event, we also invite resource speakers to give talks on relevant topics such as - setting up business in the UAE, labor and business law, etc. We also give an opportunity to individual and corporate members to share their success stories so everybody can learn from their
experiences.” She added, “We also hold a lively cocktail event called ‘BizzTalk’ where we invite members as well as officers of the Philippine Embassy and the DTI, as well as friends and potential members with the goal of promoting newly set-up businesses to the Filipino community. Other social and business events are organized with the participation of corporate members to help promote, and connect them to local companies and the general market.” The PBC-AD hopes to espouse even more meaningful projects in the future and to reach out to all the professional Filipino organizations in order to collaborate on projects for the continued empowerment of Filipinos in UAE. The PBC AD’s Executive Committee members include - Agnes Aquino-Briggs (Chairman), Vicky Mikkelsen (Vice Chairman), Atty. Barney Almazar (Corp. Secretary), H.E. Hussain Al Nowais (Honorary Chairman), Gay Marie Jumuad (Exec. Dir.), Richard Haddad (Events), Agie Marelid (Membership), Angela Muir (Special Events(, Jan Barlow (Communications), Fredrick Garcia (Finance), Edwin D’Souza (sponsorships), and Jose Jovy Tuano (Trade & Industry).
ILLUSTRADO 41
ILLUSTRADO 100
18
MARY JANE ALVERO AL MAHDI TRAILBLAZING FILIPINA
With her grace, warm attitude and cheerful
Woman of Substance, Emirates Woman of
smile, it is sometimes hard to imagine
the Year, recipient of the Blas F Ople award
creating and fostering a culture of Excel-
that a consummate lady like Mary Jane
for exemplary OFW’s, recipient of the
lence. She expounds, “I strongly believe
Alvero could figure so highly in a company
Presidential “Pamana ng Pilipino” award.
that achievement and value creation in the
that deals with corrosives, construction
She is widely recognized for opening doors
organization will not be sustained if one is
material and nuclear testing, and yet she
and breaking racial barriers for Filipinas in
without the other,” she says. “It is my duty
does. Not only is she a card-carrying
the Gulf.
to build a culture. Work gets done through
member of the well-renowned Geoscience
style is characterized by a keen focus on
people, and people are profoundly affected
Testing Laboratory, she leads the compa-
One of her most admired initiatives was
by culture. A lousy work environment can
ny. As CEO, she oversees the operation of
the Filipino Digerati Association, which she
drive away high performers.”
4 branches and 54 laboratories, and looks
established with the help of her friends
after over 700 employees.
in 2008 with the purpose of uplifting the
She says that as a leader, she creates a
standards of the Filipino work force in the
compelling purpose, tells a story about
Mary Jane is renowned not just as an
United Arab Emirates. Their knowledge
aspirations and vision for the company,
inspirational personality in the Filipino
and skill-building programs produced
and articulates clear values and behav-
community, but also as a key figure in
some of the most valued Filipino em-
iours for the organization. “Helping people
the Middle East business community and
ployees in the region, with many gain-
is my main advocacy,” she says. “It is my
a global force for women empowerment.
ing higher positions in their respective
way of celebrating the greatness of God
Her list of accolades is as lengthy as it
companies or moving onto more important
and thanking Him for all the blessings He
is diverse and far-reaching: Illustrado
and lucrative employers. Her leadership
continues to bestow upon me.”
ILLUSTRADO 42
ILLUSTRADO 100
19
BARNEY ALMAZAR, ESQ.
entrepreneurship, and immigration and
says. “It is a sad reality that the majority
family laws. And just recently, he has au-
of the OFW’s do not understand the real
thored the first and only legal guidebook
cost of credit card financing. To get the
dedicated to the Filipino community.
people aware and reexamine their spending behaviour, I use catchphrases they can
“I believe that information is the key to
easily relate with: Kahit walang ipon, basta
keep Filipinos away from trouble. I au-
may iPhone; Kahit walang pera sa wallet,
thored The Essential OFW Guide to UAE to
basta may tablet at gadget.”
give the OFW’s what they need to know to reach their dreams and make it big in the
Barney represented the Middle East
Emirates,” Barney says. “I have also writ-
Network of three million Filipinos in the
ten similar guidebooks for KSA and Qatar.
3rd Global Summit of Filipinos in Diaspora
Within the year, we are launching my 4th
– a feat that he considers as his greatest
Above and beyond his capacity as a law
book, Paano Yayaman ang OFW sa Middle
achievement. He is a director at the Com-
practitioner, Barney has become a bit of a
East. This is for distribution in KSA, UAE,
mercial Department of Gulf Law in the Mid-
superhero figure in the UAE Filipino com-
Bahrain, Qatar, Lebanon, Jordan, Kuwait
dle East, Philippines and United Kingdom.
munity – and rightfully so. He collaborates
and Oman.”
A lifetime member of the Philippine Bar, he
THE PEOPLE’S LAWYER
holds a UAE legal consultancy license, as
with the Philippine Consulate to provide free legal advice to kabayans regarding
One of Barney’s most memorable and
well as Juris Doctor and MBA dual degrees
debt management. He regularly conducts
well-received projects was his financial
on International Business and European
seminars that cover hotbed issues such
literacy awareness campaign. “60% of the
Union Law from the University of London.
as labour policies, financial management,
cases I oversaw were debt-related,” he ILLUSTRADO 43
ILLUSTRADO 100
20
EDAN AGARAO
21
ROMY MICLAT
22
JOSEPH BIHAG
ILLUSTRADO 44
ILLUSTRADO 100
BREAKING THE GLASS CEILING IN ADVERTSING THE FILIPINO AD “MAFIA”
23
MON BENITEZ
24
DAWN ALMARIO ILLUSTRADO 45
ILLUSTRADO 100
THE FILIPINO MAD MEN If Filipino talents are a big thing in the multinational, regional and local advertising agencies in the UAE right now, it’s because they were given a great head start by several creative geniuses who were the pioneers of the virtual “Filipino ad mafia” – a group exerting a huge influence on the industry, albeit not a sinister one, paving the way for the recognition of Filipino leadership on this front. The first of those creative geniuses is Edipolo ‘Edan’ Aggarao, the Pinoy who first broke through the glass ceiling, whose three decades worth of corporate credentials include posts as the Creative Director at Intermarkets, Young and Rubicam, and the Regional Creative Director at AGA-ADK Communication Network. Edan is a pioneering visionary, who has won awards for the agencies and clients he worked for, and initiated the use of ‘special operations’ that is now a common jargon in the local communications industry. This “Godfather” of Pinoy advertising talents is also the founder of the first all-Filipino advertising agency in the UAE which he now leads as Creative Partner, together with his wife. He is also a volunteer at the Kabayan Institute where he shares his knowledge and experience with fellow Filipinos by teaching drawing weekly. The art of paying forward seems to be a common aspiration for successful Filipinos. Ramon Benitez who headed
Ramon is a 10 time gold winner and 5
- American University of Sharjah, Zayed
and mentored a team of 11 art directors,
time silver winner (IAA awards) former
University and the American University
copywriters the biggest group at his
Creative Director at Leo Burnett where he
of Dubai. His work has been honored at
former agency, Leo Burnett, believes
served for 20 years driving some of the
Andy, Cannes Lions, D&AD, One Show,
that among the milestones he achieved,
ad giant’s biggest brands including Philip
Clio, London International Advertising
the privilege to be able to help and
Morris, Diageo, Procter & Gamble, among
Awards, New York Festivals, Adfest, Epica,
enable others realize success is the most
others. He now runs his own marketing
Effie, Dubai Lynx, Cresta, Webby, Graphis
satisfying. “Another persons’ success
and advertising services agency under
and Wolda and he was also part of the
is also actually my success if I had the
Illustrado-CREO.
team responsible for Y&R Dubai winning the Agency of the Year three times in a row
opportunity to enable, encourage, and
at Dubai Lynx.
promote them. By helping and mentoring
Another multi-awarded ad man is Y&R
a good number of talented young Filipino
top creative Joseph ‘Jobi’ Bihag. He has
artists in the agency, I can say that I have
worked on a number of multinational
Of winning industry awards, Jobi shares,
also succeeded in helping young talents
clients and is currently tasked to head Y&R
“Being able to win nods and respect
realize their full potential. Then hopefully,
Labstore as Executive Creative Director.
amongst industry peers year after year
they can also start paying it forward and
In his free time, Jobi also serves as an
makes one relevant and pushes you to
begin another cycle.”
Advisory Board Member of the Department
always craft your work to be amongst the
of Visual Communication at the American
very best. It’s very hard to achieve it and
University of Dubai and also lectures at the
a lot of sacrifices are made, but in the end
ILLUSTRADO 46
ILLUSTRADO 100
it’s what keeps you in the game. I couldn’t
male-dominated field, Dawn is the Creative
Miclat is a Filipino artist who specializes in
have done it though without the support
Director at Proximity, former Associate
illustrations. He is the creator of Modhesh
and love from my dearest wife and two
Creative Director at DraftFCB, who also
– Dubai’s wildly popular figure symbolizing
boys through all these years.”
worked for Grey Worldwide and Impact
the Dubai Summer Surprises. Romy
BBDO as well as McCann Erickson and DDB
created the character as commissioned
Clio and New York Ad Festival awardee
in the Philippines. Looking back at her 20
by Bates Pan Gulf, as an ode to the Dubai
Dawn Almario looks at her achievements
year stint in the business and to what she
summer sun – with his bright yellow color
in a different light. She shares, “Every
thinks is important in life, she remarks,
and tufts of hair that stand for the seven
creative might say, it’s the high you get
“The 38,400 hours of my advertising
emirates in the UAE. A veteran illustrator
every time your idea sees the light of
journey could be shortened with a
who has worked on significant campaigns
day. Imagine selling nothing, just ideas
headline and body copy for the next-
for regional and local brands best known
— just thoughts, a new perspective, a
generation of creatives – ‘Just have fun.
for this child-friendly figure, Romy says he
different opinion, a new trend – intangible
You can’t build a career out of boredom.
gets fulfillment from seeing how children
and yet valuable. One might call it ‘just
Terms and conditions apply’.”
are so enchanted with his humble creation. “Maybe the lives of children change a
ideas’, but those ideas built brands, changed behaviors, shifted minds. This is
Our round-up of influential Filipino ad
little every time Modhesh comes around
every creative’s challenge. My everyday
men will not be complete without this
to spread summer fun. If that’s the case,
challenge, my everyday achievement.” One
one man whose creation has become one
then that is enough for me.”
of the few women at the top of this highly
of Dubai’s most well-loved icons. Romy ILLUSTRADO 47
ILLUSTRADO 100
25
MICHAEL FILLON THE RENAISSANCE MAN Michael Fillon, currently Creative Director at Leo Burnett ARC, is one Filipino ad man with amazingly enviable credentials. Joining the industry even before he graduated from university, he rose to the position of most senior copywriter at Leo Burnett creating campaigns for GM, Philip Morris and P&G barely after college. There, his first TV commercial written for GMC Yukon was voted as one of the most memorable TV spots by Saudi Arabian viewers. At BBDO, his work for the Pepsi group, particularly for Mirinda was adopted for global platform. Then at JWT, he won 20 international awards, among them the agency’s first Cannes Lion in over four years. But Michael Fillon is not just an ad man. He is also the song-writing, vocalbelting, guitar-strumming frontman of local band Sandwash - a pioneer in the country’s indie/underground rock scene. Since its formation in 2002, the band has appeared on the cover of Time Out Dubai, received numerous airplays on UAE radio stations, been nominated in regional music award shows, and opened for various international acts, including Thirty Seconds to Mars, Maximo Park, and Simple Plan, with Mike writing, singing and playing songs that have made local audiences shriek in wild abandon.
ILLUSTRADO 48
ILLUSTRADO 100
These days, apart from his day job, and the music, Michael is also cooking up two interesting projects. One is a retailoriented app for the iPhone that makes use of the new iWatch. He says “Wearable tech is going to gain ground in the coming years and I want to be part of that.” The second project, he shares, is “a multiplatform sci-fi franchise about life on Mars, where robots help settle human disputes. It’s an action figure line, a graphic novel, a movie and a video game, which is almost as hard as making the perfect roast beef sandwhich.” Award-winning ads, music with a cultfollowing, wearable tech, robots on Mars, action figures and roast beef sandwiches? Is there anything else this Pinoy Renaissance Man can’t do? We think not. Watch out world, here comes more of Michael Fillon.
ILLUSTRADO 49
ILLUSTRADO 100
26
TINI MEYER
ARTIST & HUMANITARIAN Artist Tini Meyer who specializes in contemporary abstracts, has exhibited and received accolades for her works on canvas and public art not only in the UAE, but also in Canada, Spain, the UK and even China. This citizen of the world who is of German, Filipino and Spanish heritage, was originally based in Vancouver and Madrid, but currently splits her time between Abu Dhabi and Manila. In the emirates, Tini’s paintings, sculptures and installations have been exhibited at The Green Art Show, Al Bateen Heritage Center, under the patronage of HE Sheikh Nahyan Al Nahayan; Women in Art, Biennale Exhibition at the Sharjah Art Museum, under the patronage of Her Highness Sheikha Jawaher Al Qasimi; Philippine National Day at the Intercontinental Hotel Abu Dhabi under the patronage of the Embassy of the Philippines to the UAE. The artist, who is also a passionate humanitarian says her ultimate satisfaction comes from inspiring other people, and so she uses her creative talent in producing remarkable art that gives back to the community. Getting constant inspiration from the love, laughter, travel, happiness and success, great friends and books, Tini Meyer admits that for her, creating art is the most profound expression. She says, “I simply couldn’t imagine doing anything else. I love what I do.”
ILLUSTRADO 50
ILLUSTRADO 100
27
FLORDELIZA PESIGAN THE NEW AGE BABAYLAN “I breathe art” is a philosophy that fuels Flordeliza Pesigan, the passionate multidisciplinary Filipina artist, who grew up in the Philippines’ National Museum, whose works have been exhibited in events and prestigious spaces around the emirates too many to mention, and who could not think of doing anything else other than painting, sculpting and dancing. She is indeed a great example of one who has successfully turned her back at the corporate world to follow her bliss. Going beyond her canvas, the artist shares that lately, she has also felt a calling to share her art, dance and music in a much deeper way leading her to her new venture called ‘Creative Alchemy’. She explains, “Alchemy means a power or process of transforming something common into something special. So, apart from creating art, I now also give workshops and retreats for therapeutic arts, dance meditations, voice activations and sound healing. This time, I feel passionate about inspiring people, especially the ones in the big cities to re-connect with themselves and the earth... to access their authenticity, truth, joy and self-healing capacities by unleashing and activating their creative energy.”
has guided me to - and it is reminding me about who I really am and what I am born
Splitting her time between Dubai, Bali and
to do. So I’ll just let my present self keep
India living the life of a virtual nomadic
walking this path, and let my future self
shaman of sorts, she furthers, “When
surprise me.”
you realize that you touch other people’s lives by doing what you do, there is no
She adds, “Our soul and the universe
other way but to keep moving forward. It
already know what needs to transpire. Just
hasn’t been an easy road getting here and
learn how to listen to the voice within, let
it still isn’t, but I found myself having no
go of things that don’t serve you. Dance
choice but to listen to what the universe
with life and surrender to the ‘divine flow’.” ILLUSTRADO 51
ILLUSTRADO 100
28
MARIAN IRINEO NELSON
THE MUSIC MAVEN Marian Nelson made her stage debut in Dubai as the Dew Fairy in an international production of Hansel and Gretel alongside principals from the UK, USA, and Canadian opera companies. For this same production Marian was also the chorus director. Dubbed “Renata Tebaldi of the Philippines” she has achieved significant milestones in her chosen areas of performance and education. ILLUSTRADO 52
In performance she has appeared
with children in mind she crafted her own
in recitals, concert and operatic
music and movement program to create a
engagements across the Philippines,
progressive curriculum to develop young
UAE and Australia. Highlights include
musicians. Starting with just a handful of
solo appearances with the Dubai Singers,
teachers and students, JMC now has 20
Art Song Perth, and Vivaldi’s Gloria with
teachers and over 400 students, and a
the Dubai Chamber Orchestra and Choir.
subsidiary in Perth, Australia where Marian
Marian has sung with the Madrigal Singers
currently spends most of her time. Now
and the UP Concert Chorus. Other concert
in its 11th year, JMC remains one of the
performances include Mimi/Musetta (La
most prominent music teaching-service
Bohème), Micaela (Carmen), and Pamina
providers in Dubai.
(The Magic Flute). As a busy teacher, performer and an Having won the National Music
entrepreneur, Marian is thankful that
Competition for Young Artists award
she has not lost sight of what most
for solo voice category inspired her to
important in life. “With so many years in
concentrate her tertiary studies in the field
the business, I have learned that a great
of music.
career and a great family must balance,” she says. “It feels more triumphant to
Here in the UAE, she also founded the
have a successful career if there is a family
Jumeirah Music Centre (JMC) in 2004
to celebrate it with.”
Photo by: Alex Calueng
ILLUSTRADO 100
29
DARWIN ‘JAPAT’ GUEVARRA THE ART HERO
Darwin “Japat” Guevarra had tough times
the City of Gold, including commissions
in breaking through Dubai’s competitive
for the Dubai Arts and Culture Authority,
arts circle. However, his creative mind,
Japat’s contribution as the community’s
talented hands and passion for the arts
very own “Art Hero” demonstrates that
strengthened him to pursue his great love
one talented Filipino, no matter the odds,
beyond challenges. Now, a recognized
can earn respect through awe-inspiring
artist in the emirates, Japat’s masterpieces
works and open the doors of opportunity
has opened a space not only for himself,
for others.
but where Filipino artists would be accepted, respected and honored.
Remaining modest through it all, Japat admitted that beyond the awards he won
Despite his notable awards and accolades
and masterpieces he presented, what gave
such as the Sheikha Manal New Signature
him the most satisfaction was the experi-
and Young Artist Grand Prize Award in
ence of being a Filipino gaining recognition
2008 and Sony World Photography Por-
and respect in a foreign arts scene, able to
trait Category (shortlisted), his solo exhi-
closely compete with other nationalities.
bition ‘Time of Humanity” in 2009, curated
Deciding to move back to join his family in
by Sheika Lateefa Bint al Maktoum, owner
the Philippines this year, the artist shares
and director of Tashkeel Gallery, and his
his simple wish, “That when people would
involvement in numerous projects around
list down Filipino artists in Dubai, I hope to be counted as one.” ILLUSTRADO 53
MARK GANZON
JU CH
O OL
30
AN
VIC
TOR
IA V IRA Y
GAN
ZON
ROLLAN RODRIGUEZ
ILLUSTRADO 100
THE BROWNMONKEYS THE LOWBROW ART PURVEYORS From starting out as an underground art group spewing a riot of irreverent images exhibited in obscure alternative spaces, to one that can now boast major billboards in collaboration with Pepsi, a comic book
R A FA E L G R E G O R VA L E N C I A
project with Red Bull, commissioned murals displayed in some of the city’s top advertising agency headquarters, and pride of place at events like the Middle East Film and Comic Con, StreetCon, the Sharjah Biennial, among many others – the Brownmonkeys truly have come a long way. Born in 2007, the Filipino art collective composed of multi-disciplinary artists Rollan Rodriguez (Dogboy), Mark Ganzon (Hello Cloud 88), Rafael Gregor Valencia (Digital Addict), Victoria Viray-Ganzon (Pretty Monkey), Cholo Juan (Depikt One), IS D E ME SA
Joseph Manata (Pinkblot) and Lewis De Mesa (Artlife Flip) have been successful not only in promoting Filipino artistry in the emirates, but in establishing
LEW
lowbrow urban art as an integral part of the country’s vibrant art scene. The as distinctively youthful spirit and playful approach have given birth to fascinating artworks, that have provided a fresh alternative to the region’s contemporary art and design. ILLUSTRADO 54
J O S E P H M A N ATA
group’s incredible mix of talents, as well
ILLUSTRADO 100
ILLUSTRADO 55
ILLUSTRADO 100
31
BONG GUERERRO DUBAI’S FASHION CATALYST Bong Guerrero has succeeded in an area where so many have tried and failed in previous years. As Founder and CEO of Brag Events – creators of Fashion Forward, he has successfully facilitated Dubai’s aspiration to build a credible fashion industry event that is not only supported by local and regional businesses, but is also respected by its other stakeholders - from the media
ILLUSTRADO 56
to buyers, to the discerning and voracious
then on, there was no turning back. After
fashion crowd in the country.
15 fashion shows for Splash, numerous commercial events for an enviable roster
Having spent 25 years in the country, his
of international luxury brands, and the
local history will always be connected to
birth of Fashion Forward now on its 6th
the growth of fashion and the fashionable
season back in 2013, Bong’s reputation as
crowd in the emirates. From heading one
Dubai’s veritable fashion catalyst has been
of the first prestigious couture houses
cemented.
in Dubai – Ghanati – the birthplace of quite a few of the leading haute couture
Indeed, Bong Guerrero’s shift from
designers, to being an event organizer par
legendary party ‘machinator’ to the brains
excellence managing glamorous projects
and brawn behind the definitive fashion
for international brands and practically
platform for Dubai and the entire Middle
starting up the city’s clubbing culture,
East was not only a much needed shot in
Bong has always been surrounded by
the arm to the previously flailing niche, it
movers and shakers, socialites, business
is also a spectacular feat of professional
magnates and royalty.
success. In an earlier interview with Illustrado, this notable Filipino sums up
His engagement with fashion seem to
his simple philosophy, “I enjoy the work
have escalated when he organized the
that I do. I truly love what I do, and I’m
first game-changing runway show of high
very passionate about what I do. I’d like to
street brand Splash in 2007 – something
think that [passion] brings out some kind
totally unheard of back in the day. From
of creativity.”
ILLUSTRADO 100
32
MICHAEL CINCO THE ‘IMPALPABLE’ CELEBRITY DESIGNER One of the hottest Filipino personalities in the fashion industry, Michael Cinco shines brightly with an amazing array of achievements. From dressing royalties to celebrities, Michael Cinco has made it to THE list as one of the most influential Asians in the global fashion scene. The Dubai-based couturier has risen to fame as a string of Hollywood’s biggest names – Lady Gaga, Paris Hilton, Sofia Vergara, Mila Kunis, Britney Spears, Tyra Banks – chose to wear his stunning creations. Add to that, royals, celebrities and socialites from the Middle East, to the US, even China and Western to Eastern Europe. A celebrity in his own right featured in America’s Next Top Model, he also has received accolades in both regional and international fashion circuits, from winning his People’s Choice Award at the Dubai Fashion Week in 2010, Breakthrough Designer Award at the WGSN Global Fashion Awards in New York in 2011, to earning a seat as a senior member of the esteemed Asian Couture Federation and receiving a Pamana ng Pilipino Award under the most distinguished 2014 Presidential Awards for Filipinos Overseas, Michael wears is one UAE Couture King who has made it, truly, on a global scale. Highly regarded in the fashion industry as a genius creative who designs lavish ethereal gowns that perfectly embrace the feminine form (now, also the masculine), with his display of flamboyance and extravagance in his fashion shows perfectly suited to the haute couture world, the ‘impalpable’ M5 states, “To say that it is a steady, unfettered climb to my goals is an understatement. I simply work hard, keep abreast and strive to be on top of my game. It is very challenging and yet, it certainly is a charmed life.” ILLUSTRADO 57
ILLUSTRADO 100
33 FURNE ONE
THE ‘ONE’ AND ONLY The Cebu-born talent, whose career in fashion began in winning MEGA Magazine Young Designer of the Philippines Award in 1994, has certainly gone a long way from being an intern at Josie Natorie’s atelier. Now, Furne One co-sits in the triumvirate royalty of couture designers in the UAE through his very own fashion house: ‘Amato Haute Couture’. Since its establishment in 2002, Amato’s avant-garde designs have continuously pushed the boundaries in the style stakes. Combining the classic, the unconventional, the east and the west, the dramatic and the edgy, the couture brand has sky rocketed up the fashion barometer in Dubai and globally. With well-received shows in LA, Dubai, London and Miami, Amato has morphed from a local fashion
postcards to the vibrancy of new-age,
favorite to a respected global player.
even alien imagery and the dark dramatics of a corpse bride. Furne One’s shows are
Quite famous for his golden locks, Furne
also known to be the hottest of runway
One is further renowned for his creativity
spectacles to which passionate passion
and uses his natural panache to elevate
fans throng to during Dubai’s style season.
everyday trends into works of art. He is well known for his signature flair that uses
With his clothes earning the love of top
an enchanting mix of rich textures and
global performers like Beyonce, Katy
lavish materials with a heavy emphasis
Perry, Nicki Minaj, Jennifer Lopez, Nicole
on luxurious detailing and embellishment
Sherzinger, Kelly Rowland, Rita Ora and
as well as inspirations that range from
Shakira among others, one wonders what
romantic Shakespearean tales, vintage
else is next for the One and Only.
ILLUSTRADO 58
ILLUSTRADO 100
34
EZRA SANTOS THE DIVINE STYLE CREATEUR From lending his sartorial talent to top fashion houses in Saudi Arabia and Dubai to establishing his very own haute couture brand EZRA that is now considered as one of the most esteemed high fashion labels in the region, Ezra Santos has indeed made an illustrious name for himself. Known for his signature style nestled on a foundation of clean elegant lines, which consistently pushes boundaries with a fresh point-of-view, and blessed with just the right touch of dainty, as well as mindful and measured use of embellishments and detailing, Ezra’s masterpieces are coveted by the region’s gliteratti. Looking back, the designer attributes the start of his ascent to his first gala show, “In the Beginning” which claimed roaring applause during its staging at the Madinat Jumeirah. Then months after, his remarkable ‘Afrique d’Or’ collection made it to New York where he earned a standing ovation from the world’s fashion critics and gurus at his show that at the Couture Fashion Week. Thereafter, a string of successful shows in the UAE and the Philippines, and just recently, Vietnam under the banner of the Asian Couture Federation, and the rest is history. Now, Ezra shares a position of distinction with fellow Filipinos Furne One and Michael Cinco as the UAE’s Kings of Couture. Having dressed beautiful Arab women from the elite and royal families, Ezra’s divine creations have also adorned A-list celebrities such as the Middle Eastern star Haifa Wehbe, international pop superstar Britney Spears and Hollywood actress Michelle Rodriguez among many glamorous others.
ILLUSTRADO 59
ILLUSTRADO 100
35
ROCKY GATHERCOLE FASHION’S MAD AVANT GARDISTE He has since left the Middle East to replant his roots back into Philippine soil, but it won’t be right to do this list without the eccentric designer – especially since he has left such a controversial and divisive mark on the face of fashion in the UAE. Known for his eye-popping, astonishing and sometimes disturbing creations, Rocky Gathercole has always had the knack to elicit shock and awe on the runway for his signature brand of fashion. From 20 years spent working for various fashion houses in Saudi Arabia and the UAE, to wildly lauded shows in London, Los Angeles, Miami, Phoenix and New York, Rocky’s creations have not only wowed audiences, but also stopped traffic in the Big Apple and created a paparazzi commotion in the City of Angels. His clothes which demand bravery have been worn by celebrities like Katy Perry, Paris Hilton, JLO, Britney Spears, as well as other Hollywood celebrities and international beauty queens. Never one to rest on his laurels, the irreverent designer is also cooking up a major collaboration with iconic singer Paula Abdul and a back-to-back fashion show with the renowned Filipino designer and make-up artist Fanny Serrano. Believing that “all things are attainable, with strength and perseverance”, Rocky Gathercole knows in his heart of hearts that he is in fashion to stay, and to achieve even greater heights.
ILLUSTRADO 60
ILLUSTRADO 100
36
YEN AB
THE COUTURE POLYMATH Name a fashion designer who could talk to you about nuclear medicine, comic books, and haute couture in equal measure and gusto. This designer will likely be Yen. It will not be far-wrong to call him a polymath, because everything that he does, he does astonishingly well. His designs are noted for their originality, timelessness, and attention to detail that is nothing short of nerd-level. Yen credits his success to the loving guidance of his mentors Alfred Osting, Sylver Custorio and Francis “Izhcka� Zeta, who took him under his wing and taught him all that he needed to learn to create his own brand. Et voila, the House of Yen is now a full-fledged couture powerhouse with headquarters in the Abu Dhabi, Tokyo, London, and Los Angeles. His work has been featured in music videos, movies, TV, and red carpet appearances in Hollywood. His collections have been featured at the finale at the House of Ikons - London Fashion Week for 3 years, as well as in glamorous gala exhibits held at the Emirates Palace among other prestigious venues. As much as he is dedicated to being at the cutting edge of style, Yen understands that the right business acumen is required to ensure that the House that he has built stays strong and sturdy, amidst the rapidly changing economic climates. He is an entrepreneur, as he is a fashion visionary.
ILLUSTRADO 61
ILLUSTRADO 100
37
CHRISTOPHER TRASMAñO THE DANCE CHAMP Break dance, sure he could do. But, breaking records is also something Christopher Lawrence Trasmaño had proven to achieve. Holding the Guinness Book of World Record title for the longest hours of dancing for a dance/rhythm videogame using Xbox 360 Kinect Dance Central 2 is only one among the long list of successes that Christopher, a.k.a. ‘CL Frostyle’, carries throughout the years. As a successful professional dancer, CL Frostyle has performed for many events in the hottest of venues in the emirates. He has also appeared in several commercials, music videos and concerts, managed three different dance studios in the Philippines,
ILLUSTRADO 62
ILLUSTRADO 100
grooved with Gary Valenciano, Lani Misalucha, and had been the front act for Pussycat Dolls for the Manila tour. Also, he was featured in a music video of Philippine All-Stars. Not slowing down to rest from dancing, Christopher would still want to break the world record he had already set. Guinness record aside, he has also set his eyes on pursuing his dream – to be known one day for being the humble CLfrostyle, champion of the masses and underprivileged bboys and hiphop dancers who have huge dreams of making it big, and finally, to own a dance company that sponsors Filipino talents and sends them overseas for competitions.
ILLUSTRADO 63
ILLUSTRADO 100
38
RONALD MOLIT THE IRONMAN Ronald is the quintessential
He has this advice for aspiring
Champion, and he has the physique,
athletes. “Like what I did when I
the medals, and the leadership
first started, you just have to want
position to prove it. In April 2014,
it. You can be taught all the different
Ronald emerged victorious in the
techniques to improve your swim,
open men section in the sprint
bike and run, but not the desire to
category of the Pearl-Qatar Triathlon
learn and be coached. If you just
– a truly breathtaking achievement
diligently train, improvement will
that involved a 750 meters swim,
follow. You don’t have to be pressured
20km biking and a five kilometer run.
by others whom you think are doing
Also in 2014, Ronald placed 2nd in
better than you or by people who
the Flying Start Triathlon in Kuwait,
tell you that you should be achieving
further cementing his reputation as
more than what you actually have.”
a world-class champion and certified ironman. Together with his fellow Triathletes, Ronald formed the Filipino International Triathletes (FiT) – an organization that aims to promote sports and an active lifestyle amongst OFW’s in the Middle East. When he got appointed as President, the challenge was handling the leadership while still being able to train. His fulfilment, on the other hand, is the adulation he receives when he knows he has done well with the sport. “Especially when I get a podium finish or some recognition like the First Swimmer in the Age Group, I get a natural high even after several weeks,” he says.
ILLUSTRADO 64
ILLUSTRADO 100
39
CHARLES MARELID THE SPEEDSTER At the tender age of 16, Filipino-Swedish sprinter Charles Marelid has already carved an indelible name as a premier athlete in the UAE. In April of 2015, he won five gold medals at Middle East and South Asia Athletics Conference in Doha, Qatar, breaking three records
for the 100m/200m/400m dash and
arena. He also claims that developing
anchoring two gold medals in the team
mental focus is key to his training. Of his
relays. Just recently, he won at the Dubai
biggest challenges, he says, “Running
Ultimate Racenight in the 100m and 400m
400m is the most difficult thing I have
categories.
done because it is the toughest for a short distance sprinter. I have to run a
Originally a soccer player, Charles tried
100m pace 4 times.” Charles aims to
out for his school’s track and field team
get a college scholarship through his
upon the urging of his Physical Education
achievements in track and field.
teacher. That he could outrun everyone else in the team came as a bit of a
His advice to aspiring track and fielders:
shock, as he had always pegged himself
“Keep trying.” He adds, “When I was in
as a football player. With discipline,
8th grade, I only got bronze at the 100m
perseverance, and a regimen that
dash. I tried harder, showed up on all the
consisted of a highly specialized diet and
trainings and never gave up. Today, I have
gruelling training, he eventually developed
improved tremendously, but I still keep
the skills, mindset, and the right physique
trying. You are your own limit. In track and
to represent the UAE on the regional
field, you have to set your own goals and be the best that you can be.”
ILLUSTRADO 65
ILLUSTRADO 100
40
RICA RODRIGUEZ AND DIVINE MASINSIN
fit enough to play table tennis, fit enough
was certainly the most difficult and yet
to be in my high school’s dance troupe,
the most rewarding thing I’ve done in my
fit enough to pass my classes in college
career. It was a huge challenge to keep
which were physically demanding - an
up with the diet and workout regimen
hour of gymnastics, volleyball, social
especially on days when I just wanted to
dance and swimming all in one day,” says
chill out and have an ice cream or when I
Divine.
seemed to have so much work to do with so little time.”
They also happen to be two of the most respected fitness professionals in the UAE.
In the near future Rica, wants to establish a more active career in fitness consultancy
Both Rica and Divine enjoy the title of
and to conduct workshops and courses.
GEL Master Trainer. Simply put, they are
Divine on the other hand wants to compete
the trainers of trainers, and thus have
in a bikini category for bodybuilding
a direct hand in shaping the fitness
in Hong Kong and wants to be an
Rica and Divine have a lot of things in
movement in the UAE. Both women have
international respected fitness consultant.
common. Not only did both graduate from
also participated in various international
UP Diliman, both have always been fit
competitions, such as the 2014 Muscle
and healthy, having engaged in different
Mania in Las Vegas. Rica recounts, “It
WONDER WOMEN
kinds of sports since childhood. “I was
ILLUSTRADO 66
ILLUSTRADO 100
ILLUSTRADO 67
ILLUSTRADO 100
ILLUSTRADO 68
ILLUSTRADO 100
ILLUSTRADO 69
ILLUSTRADO 100
ILLUSTRADO 70
ILLUSTRADO 100
ILLUSTRADO 71
ILLUSTRADO 100
TASTEM
ILLUSTRADO 72
ILLUSTRADO 100
AKERS Here’s to the deviants, the explorers, the style-setters, the innovators who push the limits of what is and should be. They see what could be, and in breathing life to their vision, they reengineer our reality.
ILLUSTRADO 73
ILLUSTRADO 100
41
CLARITA DE QUIROZ THE CHANTEUSE Clarita de Quiroz is one woman who’s got everything. She’s a gorgeous, absolutely talented, and a charming sweetheart at that. A classically trained pianist, percussionist, vocalist, commercial actress and fashion/ beauty model – this multi-talented artist raised in Scotland by Filipino/Spanish and Dutch/Irish parents is a constant face within the emirates’ entertainment scene. Seen in the locally produced film ‘City of Life’ and Dubai Global Tourism Commercials, she has been touted as one of Dubai’s hot 100 personalities, as an Illustrado Woman of Substance, and has been a brand ambassador to a number of key international brands including Dove. Clarita has also been the face of Craft AC Commercials UAE, Guerlain UAE, Ultimo Lingerie, MAC cosmetic UAE, Men’s Fitness Magazine, and Val Saint Lambert Belgium crystal and Lux. Stepping away from full-time modeling, Clarita has been serenading the UAE with her equally enchanting voice. She has also been on the center stage, providing support as front act for the likes of Sir Elton John, Kelly Rowland, Macy Gray, Gabrielle and Akon. Clarita has more dreams in her wings but her list of amazing and inspiring achievements is surely growing. This year, the accomplished stunner has released her debut solo album ‘Speak. Delete. Repeat’ under Sony.
ILLUSTRADO 74
ILLUSTRADO 100
FILIPINOS ON THE RUNWAY
42 PAUL KEIFER
With Western and Arabic models THE CHANTEUSE
dominating the local world of advertising and fashion, and Southeast Asians a rare sight whether on media or on the runways, it is truly amazing to see a handful of Filipinos make a breakthrough in the local style scene. Paul Kiefer leads this pack with a face that has graced many a billboards, buildings and buses in the UAE. With amazing good looks that include the perfectly chiseled face, Paul has done several campaigns for popular high street brand Iconic and Splash, not to mention runway shows, as well as various fashion editorials in the emirates. These of course, are just a small part of the modelling work he has done around the world. Blessed with an arresting sort of cultural ambiguity which is all the rage in the world of fashion these days, Paul is still able to identify strongly with his Filipino heritage, ILLUSTRADO 75
ILLUSTRADO 100
FILIPINOS ON THE RUNWAY despite having all Slovak, German, French, Polish and Lithuanian blood also running in his veins. He shares, “It seems my Filipino side is the most dominant. I think recently, I have never felt so close to my Filipino nationality than I do now. I spent 4 months in the Philippines after 20 years abroad and I really got the sense of who I really am and where I come from. Filipinos treasure their families and stick together through the hard times. The Filipino spirit is amazing and I can only hope that I have also been blessed with these great characteristics of a Filipino. I love the Filipino people and I’m proud to be a Filipino too!” Illustrado cover girls Nina Naval Niemczyk and Mannette Mercado Mc-Even have been the quintessential examples of Filipina beauty in the local fashion industry in recent years. Both well-respected award winning supermodels back in the Philippines before they moved to Dubai, these two Filipinas have graced many runway shows in the UAE. Nina’s ramp work in many of Furne One’s haute couture galas, as well as at the Dubai Fashion Week and Fashion Forward shows, mostly as the lone Pinay, have given more than ample fierce representation to the Filipino community on the runway. Add to that, both ladies’ catwalk engagements for brands Splash and Iconic. Hot on their tottering heels is a Filipino pro-modelling’s fresh recruit - Ann Llagas. Though a familiar face in the community circuit, Anne’s rise as a commercial model has been marked with her recent runway and modelling assignments for Dubaibrand Finchitua, Blue Marlin Ibiza – UAE, Rohit Ghandi & Rahul Khanna, Esmod and Runway Dubai, among others. Recently Ann has also won campaigns with L’Oreal and Kryolan Middle East. This young Filipino who’s highly motivated to further establish herself in the region’s multicultural modelling scene is also dabbling in fashion photography.
ILLUSTRADO 76
43
NINA NAVALNIEMCZYK
ILLUSTRADO 100
FILIPINOS ON THE RUNWAY
44
MANETTE MERCADOMC-EVEN
45
ANN LLAGAS
ILLUSTRADO 77
ILLUSTRADO 100
46
PAULINE MORENO DUBAI’S FIRST LADY OF TECHNO
Dubbed as Dubai’s First Lady of Techno’, Pauline Moreno, also known as Miss P.M. transforms bars, clubs and social events into a full-on happening gig spinning her magic at the turntable. A flight attendant turned full-time underground DJ with a penchant for adventure tripping, this pretty Pinay has wowed party goers and corporate clients alike with her versatility in playing 3am house and techno, and her bass-heavy, deep, groovy, sexy and always melodic selections. A regular in the tech and deep house scene, she has performed alongside international acts such as Laura Jones,
Aside from bringing the party mood ito
Nicole Moudaber, Timo Maas, Fritz
Dubai’s most happening clubs, Miss P.M.
Kalkbrenner, Kollektive Turmstrasse,
has also been handpicked to play at
Ryan Crosson and Eli & Fur. Miss P.M. has
corporate events for the likes of Bulgari,
rocked the hottest dance floors in the
Harvey Nichols, Bloomingdale’s and Level
city, including that of 360, Deck On 8,
Shoe District. She has been appointed
Level 41, Trilogy, Nasimi Beach, and has
brand ambassador to represent and
collaborated with huge promoters such as
promote DJ headphones.
Ohm Events, Infusion, Audio Tonic Agency, Plus Minus by Blitz Production, Warped,
From turning her hobby into a career and
and Glitch. In 2014, Miss P.M. performed
splitting her time between high flying and
at Party in the Park (Hype Arena) at the
spinning in 2010, Miss P.M. looks ahead
Dubai Media City, Creamfields Abu Dhabi
to more party nights in the pipeline,
(Electric Days’ Stage) and at the Formula
international booking and a series of self-
One Abu Dhabi.
produced events.
ILLUSTRADO 78
ILLUSTRADO 100
47
KAZ PEACHEY THE DIVA OF DUBAI Famous American talk show host and actress Ellen DeGeneres once tweeted that one of the things that she has learned in her career is that the best singers in the world come from the Philippines. Our singers are often thought of as possessing abovehuman prowess – and no other professional singer in the UAE typifies this more than Kaz Peachey. With a career in Dubai that spans 7 years, Kaz has built a reputation as the city’s premier diva – a onewoman tour de force that has captured the hearts of Filipinos and foreign audiences alike. Kaz has made the rounds of some of Dubai’s most popular night hubs and musical epicenters, including the iconic Hard Rock café, which she has been headlining for more than three years – a prodigiously long contract in a venue that is known for regularly rotating its band line up, and certainly the longest contract ever held by a Filipino. She has played with the city’s most acclaimed sets of musicians such as the Smooth Criminals, which plays rock and alternative, and Urban, which is widely lauded as one of the best neosoul and R&B acts in the region. Kaz’s career has been so illustrious that she is often heralded as a benchmark for all Filipino performers in the UAE. “I’ve never thought of myself as being in competition with other singers, whether they’re Filipinos or other nationalities,” says Kaz. “I just love what I do, so I choose to do it well. It also helps that I have a good relationship with the live music community here, because I get so much support from them.” When asked about the secret to having a stable music career in a foreign country, Kaz said that it was all about consistency and work ethics. “A career in music is 50% talent and 50% being easy to work with,” she says. “People would rather work with a person with average talent and a great attitude, than a person with loads of talent but gives everyone a hard time. I come to rehearsals prepared and on time, I give my performances my 100%, and I treat my co-musicians with respect.”
ILLUSTRADO 79
ILLUSTRADO 100
ILLUSTRADO 80
ILLUSTRADO 100
48
KEVIN MURPHY THE SUPER PERFORMER Kevin has carved a name for himself as one of Dubai’s most electrifying performers. He also happens to be one of the very few Filipinos with songs that ranked in the iTunes top 10, with “Fabric,” a collaboration with UAE-based EDM superstars Hollaphonics peaking at no. 4 in 2014. Additionally, Kevin was nominated for an award in the Best Local Act category of an awards show organized by a popular UAE- based entertainment publication – a truly remarkable feat, as he had only been in the country then for a little over a year. Due to his multi-ethnic background, most people who first meet Kevin do not recognize him as a Filipino. He is always mistaken for an African-American. Instead of finding offense – or riding on – this confusion, Kevin uses it as a way to celebrate his Filipino identity. “It’s always funny when a kabayan approaches me and speaks to me in English because they think that I’m not a Filipino,” he says. “I take this as an opportunity to show to people how proud I am of being a Filipino. I’ve been a performer for a long time, and I’ve travelled to many countries. I say with confidence: angat talaga ang mga Pinoy! [the Filipinos are a cut above the rest]”
ILLUSTRADO 81
ILLUSTRADO 100
Tracy Ley Orencio is renowned for her very popular beauty blog “Ms Tracy Ley.” Hailed in the UAE as Miss Teen Philippines 2004, she is more than just a pretty face. Tracy is also a fierce beauty savant who helps her followers try out the latest beauty trends, a fitness enthusiast who shares her wealth of understanding on cross training and eating healthy, on top of being a hard working corporate woman and a doting mom. According to her, “I just love sharing my ideas with everyone, especially anything to do with beauty products, make-up, skin care, having a healthy lifestyle
49
and just being a woman. I think it’s important that an individual never stops learning. Be yourself and most of all, be real and be true. I believe that when you love life, it will love you back.”
ANNA DE LEON
THE BEAUTY MAVENS Filipinas are inherently beautiful and have a natural interest for grooming and beauty. But here are two Filipinas in the UAE who have taken the category from mere daily ritual to life passion and advocacy. A trained make-up artist, Anna de Leon is a beauty advocate. Since 2009 she has been conducting Faces by Anna de Leon, an annual Make-Up Workshop, which teaches women the fundamentals of skincare, and the art of bringing out your best through make-up. Anna also conducts, Up Close and Personal, her one-to-one make-up classes, while at the same time promoting her Woman by Anna Make-up Brushes that allow women to afford high quality make-up tools. Anna shares, “I’m grateful to all the beautiful women, whose faces I was privileged to touch. They make my passion for bringing out the best in every woman I meet alive!”
50
TRACY LEY ORENCIO
ILLUSTRADO 82
ILLUSTRADO 100
category. La Moda has also appeared on the social media feeds of A-list celebs like Jessica Alba and well-known names in global and local fashion, such as ANTM photographer Nigel Barker and Dubai-based couturier Michael Cinco. Five years later, with La Moda now being considered a pioneering platform and one of the most successful homegrown online fashion magazines in the UAE and across the Middle East region, its founders look forward to a future of maintained success while they set out to embark on other endeavors within the fashion media arena. Jim contributes regularly to a men’s magazine in the UAE, blogs about menswear
SHERRY TENORIO
51
on Fashion Chameleon (www.fashionchameleon.ae) and acts as brand ambassador for key brands. Sherry meanwhile continues her media career as editor and contributor to a number of luxury lifestyle magazines in the UAE.
JIM PAOLO JOQUICO
LA MODA DUBAI THE FASHION PUNDITS In March 2010, PR pro Jim Paolo Joquico and magazine editor Sherry Tenorio founded La Moda Dubai (www.lamodadubai.ae), an online magazine that was conceptualized to deliver breaking news and indepth features covering the worlds of fashion, beauty and celebrity. Gaining instant success as a market opener and leader, the title quickly established its reputation as an authoritative source of information for consumers and industry insiders alike. Since its launch, La Moda’s exclusive articles have been credited in stories run by major international fashion and lifestyle publications, including three editions of Vogue, ELLE, and Marie Claire, and the website is consistently included in Huffington Post’s select list of related news providers in the fashion ILLUSTRADO 83
ILLUSTRADO 100
52
PAUL RAMOS
53
CRISTIN LINAZA A ILLUSTRADO 84
ILLUSTRADO 100
FASHION BLOGGERS The Style Arbiters
54
MARIYAH GASPACHO
55 USHI SATO
ILLUSTRADO 85
ILLUSTRADO 100
FASHION BLOGGERS THE STYLE ARBITERS It isn’t easy to stand out among the millions of bloggers who are posting daily feeds online and on social media. In the UAE alone, hundreds of fashion and lifestyle bloggers hog for share of virtual voice. So, it is indeed an astounding feat for a few Filipinos to have captured the interest of the international mix of discerning fashion enthusiasts that thrive in the Middle East. One of the most influential Filipino fashion bloggers in the region is the Dubai-raised Mariyah Gaspacho, who is better known as Mahryska. She has been blogging about her personal style since 2009, and has taken serious responsibility in maintaining a quality blog for her massive audience that span the globe. Her wit and her love affair with photography help her create a captivating content and remarkable imagery. She has been chosen as brand ambassador by a number of international brands, but still her contentment boils down to the ability to inspire people through her blog. Another Pinay who has a strong following is Cristina “Tinayums” Linaza. A passionate and dedicated person, she has left her corporate career to pursue her photography as a full time profession, which eventually led her to blogging. Now, as a successful ‘blogpreneur,’ Tina has long list of collaborations with worldclass brands, as well as assignments as contributing fashion photographer to prestigious local and regional publications.
and style, has been key to meeting the
Last but not the least on the list is The
right people in the industry, landing him
Style Choreo, and the dapper man behind
Blogging behind the wildly popular The
jobs with international retail giants, and
the blog - Paul Ramos. He maintains
Shades and Scarf is the half-Japanese,
eventually starting up his own fashion
a widely viewed blog but his reach
half-Filipino Ushi Sato. The well-known
label. Continuing on “living, eating,
extends through social media specifically
blogger hails from a family of tailors.
breathing and sleeping with fashion”, the
on Instagram. With thousands upon
Hence, it is no surprise that he has
fashionista blogger is pushing ahead for
thousands of followers, Paul has been
become a fashion designer by profession.
the growth of his brand - ‘Ushi Sato’ which
chosen as brand ambassador to several
His start in an haute couture atelier in
carries his own quirky, edgy approach to
big American fashion brands, and
Dubai as well as his quirky personality
style.
headhunted for a stylist role for a British
ILLUSTRADO 86
name in apparel.
ILLUSTRADO 100
ILLUSTRADO 87
ILLUSTRADO 100
56
ION GONZAGA THE EVERYMAN If there is one thing unique about Ion Gonzaga, it’s being able to represent the realities, hopes and thoughts of the ‘typical Juan dela Cruz’ with his aptly named renowned blog – ‘Boy Dubai.’ The blog, which started making waves online in 2011, presents a slice of life in a Filipino expat’s life in the emirates with each post. As a leading digital influencer in the emirates, Ion has represented the UAE in international bloggers’ events, has spoken at blogging conferences, and even writes for dailies and magazines about Filipino issues in the country. He also received Rotary Youth Leadership Award for his activities and has partnered with major brands for commercial collaborations. With its strong following, ‘Boy Dubai’ has become an important virtual venue for raising awareness about OFW-related issues as well as an important platform for spreading information about the latest Filipino community events in the country. Thankful for his achievements, Ion gives back by volunteering to various causeoriented projects aimed to help raise funds for children with cancer, feed laborers with pre-packed meals, clean local beaches, as well as help paint school rooms for special needs children. Indeed, Ion wants to be remembered not as only as a leading blogger, but also as a volunteer who inspires the youth to do action. Ion currently teaches blogging at the Kabayan Institute in Dubai, and is also writing for his daddy blog, ‘Dadedidubai’.
ILLUSTRADO 88
ILLUSTRADO 100
57
A collaborative effort among media and
the Pinoy Expats/OWFs Blog Awards 2009,
journalism professionals Janelle Vales-
and had gone beyond blogging by working
Yasay (Editor-in-Chief), Reina Vidad Tejano
on releasing a new Riyadhizen Planner and
and Jeruly Pangan-Menor, The Pink Tarha,
hosting The Pink Tarha Mornings.
which started in 2009 has now become the definitive online guide to shopping and
Summing up their main message, The Pink
THE PINK TARHA
dining in Riyadh covering a wide array of
Tarha ladies share, “Contrary to popular
topics such as travel, eating out, how-to
belief, Saudi Arabia isn’t totally made up
guides, and features. The blog’s entries
of heaps of sand or camels wandering the
and social media updates are not only
dessert. Riyadh, in particular, is a bustling
THE TOURISM AMBASSADORS
followed by Filipinos in the Kingdom, but
metropolis and it is growing, as we speak.
also by expats and locals who appreciate
The Pink Tarha is our way of showing
The Pink Tarha’s positive way of promoting
the world that hey, it’s not bad here at
Riyadh as a happening and thriving
all! In fact, it could be fun, enjoyable and
cosmopolitan city.
certainly livable – especially for expats
Creating positive buzz in Saudi Arabia is a group of Filipinas who won the Saudi Excellence in Tourism Awards 2014/15 for their work in the very successful blog – The Pink Tarha.
who come here to work. That is, if you only Together with its tourism award, the
knew where to look.”
website has also garnered Second Place at
ILLUSTRADO 89
ILLUSTRADO 100
ILLUSTRADO 90
ILLUSTRADO 100
ILLUSTRADO 91
ILLUSTRADO 100
ILLUSTRADO 92
ILLUSTRADO 100
ILLUSTRADO 93
ILLUSTRADO 100
THOUGHT
ILLUSTRADO 94
ILLUSTRADO 100
LEADERS Here’s to the ones who have become the benchmarks in their fields, and proved that greatness has no racial boundaries. Not satisfied with competence, they aim for transcendence, and as a result have become the paragons of excellence in the Gulf region and beyond.
ILLUSTRADO 95
ILLUSTRADO 100
58
AGNES AQUINOBRIGGS A WOMAN WHO WEARS MANY HATS Multi-tasking is her middle name and she wears many hats. A loving wife and a doting mother to three, Agnes StottBriggs has a successful business in real estate, is a Certified Image and Style Consultant who helps empower Filipinas through grooming and styling, and is the Chairman of the Philippine Business Council (PBC) - Abu Dhabi. Just recently, she also launched the Philippine Women’s International Network (PWIN) to help connect Filipina professionals. Of her work at the Emirates Nuclear Energy Corporation (ENEC), Agnes shares, “I have a demanding but interesting job being in the Talent Management Department of a government company handling all new joiners from around the world,” she says. “It is multi-cultural and diverse and you get to interact with different cultures but with all of the work, prioritizing is still the key. I learned to value time and that even ten or fifteen minutes are crucial. If you know what you want and you know how to prioritize, you can accomplish things on time.” ILLUSTRADO 96
Her favourite hat to wear, though, is that of taking care of her family. She remembers when her husband was involved in a sports accident and became paralyzed from the waist down and was told that he would never walk again. After six weeks, he moved his feet and wiggled his toes which brought her hope. After doing physiotherapy with so much perseverance, he is now walking in crutches. “I survived it all but looking back, I have no idea how,” she says. “People ask me how I did it. I say you just have to do the right thing each day and believe in yourself you can do it. Each day is a journey.” She says it is important to build relationships and alliances with people – both in business and personal life.
ILLUSTRADO 100
Felt all the way from Bacolod where
your HANDS which requires you to work
three generations of his family were
hard, and your HEAD where you find the
born and bred to his base in Dubai,
common sense and ability to judge what’s
Ishwar Chugani’s unique presence and
best.”
simple philosophy is a positive force that
59
ISHWAR CHUGANI
THE HONORARY FILIPINO
moves his home, his corporation, and his
More than his professional success, what
community. As the CEO and Managing
is fascinating about Ishwar is his distinct
Director of Giordano Middle East, he heads
connection with the Philippines and the
the group’s business in the Middle East,
sense of belongingness he shares with
India, Africa, Central Asia and Europe.
“kababayans” – something that gels with
He is indeed both an influence and an
his cosmopolitan Giordano “World without
inspiration for all his fellow expatriates.
Strangers” philosophy. “For me, the Philippines, India and the UAE are ‘home’.
The 2014 Retail Professional of the Year
I am a person with a more holistic view of
Awardee remains grounded with the
the world. I am definitely dugong Bumbay,
help of his family. He shares his secret,
pusong Pinoy.”
“Always remember to use your three H’s in whatever you do: Your HEART, so you make sure you love what you are doing,
ILLUSTRADO 97
ILLUSTRADO 100
60
LEA CORDON ROUF WELLNESS CONNOISSEUR Professional. Passionate. Proudly Pinay. Lea Cordon Rouf, founder of the awardwinning Spa Cordon in Dubai, is the type of lady that little girls aspire to become. Over the last 15 years Lea has been an hotelier and spa expert – working as Spa Director for prestigious hotels ShangriLa, Raffles and Le Meridien across the globe. She knows everything that there is to know about looking good and feeling good. In 2012, she launched her own brand in Dubai – Spa Cordon. An upscale ladies day spa, located in Sky Gardens, DIFC, Dubai, Spa Cordon has won the Best Day Spa in 2013, at the Middle East Spa Awards, and was also awarded the Tripadvisor Certificate of Excellence in 2014 and 2015. Spa Cordon features an interactive beauty spa bar, stocked with an eclectic selection of natural ingredients. In short, Lea created a paradise for the workdriven professionals of Dubai.
ILLUSTRADO 98
This kind of success did not come easy and Lea faces these challenges with her signature grace, “Perseverance and faith. I believe that challenges create the person you are today. If one embraces them and takes a different perspective, it can bring out the best in you.” She adds, “Having a dream is where it all starts and where the passion will come from.”
61
DESIREE VLEKKEN ALZHEIMER’S ADVOCATE Inspired by his father’s memory-related health problems, Desiree founded 4get-me-not; a non-profit organization committed to raising awareness on Alzheimer’s disease in the UAE. In cooperation with like-minded community groups, corporate and government entities, 4get-me-not conducts various activities designed to promote brain health and provide proper information on how to care for people living with Alzheimer’s. “We host a lot of community events in different Emirates involving pre-med student volunteers, health and medical professionals,” Desiree expounds. “We communicate the message to the community in various channels starting with film documentary screenings on Alzheimer’s. We also promote activities based on Neuroscience that promote brain health such as musical presentations by volunteer performers, photography competitions and table tennis tournaments which were recently held at NOVO Cinema Complex and Dubai Festival City Mall.” Having no previous medical background, Desiree faced many challenges in the initial stages of the 4get-me-not. Leading the organization meant that she had to educate and transform herself into the region’s thought leader in the subject of Alzheimer’s disease. But clearly, her
efforts have paid off. In February of 2015,
is overwhelming for a full-time mom like
she received the Humanitarian Award
myself, but luckily, my family understands
from WOW (World of Women) Middle
and supports what I do.”
East – which came as a complete shock to her, as she did not even know that she
Desiree is currently planning and
was nominated. “I chose the road less-
designing a program that would benefit
travelled,” says Desiree. “I recall working
both Alzheimer’s patients and their
dead hours of the night, including weekend
families and caregivers.
and holidays, doing research, planning, and organizing events – all the while managing a household! This is workload
ILLUSTRADO 99
ILLUSTRADO 100
62
SAHRON TAMANO THE VOICE OF THE FILIPINO MUSLIM COMMUNITY
For Sahron “Roy” Tamano, being a Filipino
religious fervor alive, or providing a
the Kabayan Weekly News and recognized
is a privilege and something to be proud
bridge by linking and supporting other
as an Ambassador of Goodwill and Peace
of. This view has helped him achieve so
Filipino community projects and Filipino
by the Southern Philippines Muslim United
many remarkable feats that is not only a
organizations to aid victims of calamities
for Development (SPMUDA-International)
testament to his character but also gives
back home, Roy demonstrates how one
a UN accredited peace advocacy group.
pride to his country.
can provide live a fulfilling life, not only as
As the former President for two
an accomplished professional, but also as
He remarks, “Being raised and growing
an active contributor to the community.
up in the land of promise, Mindanao, where peace is an elusive dream, and
consecutive terms and currently Senior Adviser of the Maranao Community in
So it is no wonder that Roy, who is
having witnessed the suffering of our
UAE, Roy is a much-respected leader in
largely acknowledged as the de facto
own Bangsamoro people during the
his community, serving his kababayans
spokesperson for his community who
dark moments of Martial Law years, has
in many ways. Whether fostering
brings Filipino Muslims and non-Muslims
given me the courage to stand for my
togetherness within the Marcom family
together, has been bestowed various
principle that despite of our hardships and
through social, sports and cultural
commendations for his advocacy including
differences, we can achieve eternal peace.”
activities, helping keep traditions and
the Kabayan of the Year Award 2013 by
ILLUSTRADO 100
ILLUSTRADO 100
63
WAFA ROSCALES QASIMIEH THE ADVOCATE As Senior Advisor in the Islamic Affairs and Charitable Activities Department of the Government of Dubai, Wafa plays a key role in strategizing and executing key educational and humanitarian initiatives. In many ways, she epitomizes the spirit of advocacy: passionate but deliberate, visionary but realistic, committed but
with imbued with a sense of alertness and
she played in speeding up the process of
operational dexterity. “I had no idea about
airlifting OFW’s from war-torn Libya. Her
the total package of advocacy when I was
position in the Government of Dubai and
a child – what it entails and how to get
ability to speak fluent Arabic enables her
involved,” she says. “But as I grew older,
to be a nexus of understanding between
I started to learn. My advocacy involves
the Filipino community and the Arab world.
Social Welfare, Humanitarian, Leadership
“Working in the Government for almost 2
and Educational causes. It is not easy, but
decades is already a test of managing and
because of the full support of my family
linking myself with their requirements and
and the Filipino community here in the
qualifications, not only being an employee
Gulf, I am able to surmount any challenge
but being a friend as well,” she says.
with a positive attitude.” She says that the key to success is posIn December of 2010, the President of the
itivity. She elaborates, “I promise myself
Philippines Benigno Aquino III present-
that I shall work untiringly and relentlessly
ed the highly revered Banaag Award to
because I am very optimistic that my real
Wafa for her tireless efforts in assisting
reward will come from God on the day
distressed Filipino workers in the UAE and
of reckoning. And for all our collective
extending financial assistance to impov-
efforts, I pray that we all be rewarded
erished Filipinos in her hometown of Iloilo
together.”
and as well as in other regions. Wafa also received much praise for the valuable role
ILLUSTRADO 101
ILLUSTRADO 100
64
CHEF ANDREW PADERES THE GOURMET GURU When Chef Andrew was offered the role of Executive Chef by his first employer in Dubai, he had to ask himself if he could truly step up to the plate. From working at Nobu in London, then Gordon Ramsay’s restaurant Maze in Qatar, Chef Andrew found his way to Dubai as the Executive Chef at the swanky The Gramercy, located at the DIFC, Dubai’s bustling financial district, alongside international brands. The restaurant had a famously distinguished clientele, and for a while, Chef Andrew doubted if he had the skills to live up to its high profile reputation. But with sheer determination and perseverance, as well as his popular signature dish of seared scallops and jumbo prawns, not only was he able to meet expectations, but surpass them and move on to become a key figure in Dubai’s gastronomic scene. Currently, Chef Andrew, who has been the only Filipino featured in the city’s definitive annual foodie event – The Taste of Dubai, is the Executive Chef for Claw BBQ Crabshack and Grill. “On few occasions when I had to go out of the kitchen and present myself as The Chef, I can’t help but notice the tone of surprise from customers,” he says. “I bet they are gladly surprised to learn I am a Filipino.” In his years of working as the head of one of Dubai’s busiest kitchens, Chef Andrew has learned the value of being assertive. He has discovered that there is no room
ILLUSTRADO 102
for being submissive – especially in the
His advice to those who want to become
restaurant business. In fact he had to train
chefs in Dubai: “Be assertive in the
himself to let go of the “Yes sir” and “Yes
workplace but remain respectful of others
ma’am” culture that is deeply ingrained
and their culture. Always remember that
in the Filipino mindset. “We Filipinos
you gain respect if you give respect.
are at par with different nationalities, if
Always keep your feet on the ground. It’s
not better,” he says. “I have learned to
so easy to become overconfident and
present my accomplishments and abilities
conceited as you climb the professional
in a way that showcases my worth as a
ladder. You have to be careful about that
professional. It really pays off, and you
too.”
gain trust and respect.”
ILLUSTRADO 100
65
SUSAN VILLANUEVADE GUZMAN TEACHER WITH A CAUSE Award-winning teacher Susan Villanueva could have had a lucrative career in Advertising. A highly respected visual artist with several critically-acclaimed exhibitions under belt , she could have also embarked on a more prolific career in the art scene. But when she felt the need to to help uplift the image of the Filipino community in the Middle East, she chose the path where she felt her voice would ring the loudest and farthest – that of an educator. A faculty member in the Graphic Design department at the Higher Colleges of Technology in Sharjah Women’s College, Susan rarely gets to instruct Filipinos directly. However, she believes that she is able to influence Emirati women to treat their Filipino employees or co-workers with respect. Susan elaborates, “While educating the Emirati Community, I
she helps them develop the actual
their project. I make them understand
learned that it is important to understand
workplace skills they need to compete in
their output and inspire them to work
their culture, religion and traditions first. I
a challenging global market. She says that
with excellence! I also represent the
learned different learning styles from the
the UAE is a diverse country with such a
United Arab Emirates in the World Skills
many years of my teaching experience.
highly competitive business community
Competition as an Expert in Graphic
I am also given a chance to introduce
that it has become rewarding for her to
Design. I train the nationals who are
my students to the Filipino identity -
see her students come out ready for the
selected to compete for the international
our people, country, art, culture and
work force. “I create challenging projects
competition.”
traditions.”
for students to measure how much they can stretch their critical thinking,” she
Susan plans to enroll at a PhD program
As an educator, Susan goes beyond
says. “I keep them engaged from the
in Curatorial Studies to help curate the
imparting knowledge to her students:
beginning to the final completion of
Philippine art in the next coming years. ILLUSTRADO 103
ILLUSTRADO 100
A self-confessed workaholics who has mastered the art of multi-tasking, this professional with over 2 decades of experience in media and setting up channels in the emirates credits good old hard work for her career achievements. She says, “Every job is a new challenge that once accomplished gives a deep feeling of pride and achievement. I find
66
MYLENE ESCAÑODE GUZMAN SPORTS MEDIA’S PINAY BOSS If you’re a sports fan glued to Abu Dhabi TV, chances are you’re watching your favorite adrenaline packed show thanks to the work of one formidable Filipina. Meet Mylene Escano-De Guzman Head of Programming, Sports Channel - Abu Dhabi Media (Abu Dhabi TV). Mylene is in-charge of acquisition and sourcing of international and local sports content for FTA and Abu Dhabi TV’s Pay TV Channels, as well as new channel development. Her work involves traveling and maintaining good relationships with international sports suppliers and being part of sports market trade shows in Europe, Asia and America. She also deals with local sports institutions/ federations in the United Arab Emirates and other GCC countries. Such responsibilities mean a hectic life but she handles it all with charm and smarts.
ILLUSTRADO 104
myself, on occasion, being a consultanton-the-job when I share my expertise and knowledge the different aspects of the business and business operations.” The soft-spoken pro also emphasizes, “Honesty is the main foundation of trust at work. Once it is established then you will be on top of everything. Lastly, hard work, work without limits!”
ILLUSTRADO 100
67
FE GING GING HYDE THE INDIE FILM ACTIVIST Who would have thought that a virtually unknown Dubai-based Overseas Filipino would get the same award that marks the versatility and talents of the likes of Philippine cinema icons Vilma Santos and Nora Aunor? Not in her wildest dreams, Fe Ging Ging Hyde would admit, and she herself was overwhelmed to bag the Best Actress title at the 34th Gawad Urian, the prestigious award-giving body in the Philippines. Well deserving in her portrayal of the title role in the 2010 film “Sheikha”, the talented Fe Ging Ging Hyde had a passion for film and the arts, something that she would share with whoever would listen, even as a young girl who grew up singing in her neighbourhood carinderia in Davao. Now a full-pledged Indie producer and actress, collaborating with her awardwinning fellow Davaoeňo director Arner Mardoquio, Fe has quite a string of respectable films in her portfolio - Riddles of My Homecoming (2013), The Journey of Stars Into the Dark Night (2012), Crossfire (2011), Sheikha (2010), Hospital Boat (2009), with Sheikha, Journey of the Stars and Hospital Boat winning accolades at the Urian and Cinemalaya awards. Despite her achievements as a filmmaker, Fe also professes that her greatest role as yet, is that of a full time mother and wife. She also does not shy away from her humble beginnings, using her modest past to inspire others for a greater future, while utilizing her privilege and talent to make films to bring attention to the harsh political realities of her beloved Minadanao.
ILLUSTRADO 105
ILLUSTRADO 100
FILIPINO FILM MAKERS
68 KAMIL ROXAS
A self-confessed movie junkie, Kamil Roxas has been drawn to the world of filmmaking even at a young age. His interest at films like Pulp Fiction has influenced him to pursue the art, and with stars aligning to his fate, he has been offered a scholarship to attend a reputable film school after he won the Best Director award for ‘Celebrate Life’ at the first Middle East International Film Festival. And, that has signaled the beginning of a growing list of achievements that Kamil Roxas gained in the craft he so loves. He has won the Best Documentary from the Commission on Overseas Filipino Media Awards for the film ‘The Filipina on Top’ that was produced in collaboration with Illustrado’s Women of Substance advocacy. He has also bagged awards from the Dubai 48 Film Project and Nikon Film and Video Festival, and last year, his short film ‘Shadows’ won the Best Cinematography category at the Abu Dhabi Film Festival. His latest achievement is the grand prize award at The Reel Dubai Short Film Competition organized by the Dubai International Film Festival, Dubai Tourism and Samsung. Mentored by renowned local filmmakers Nayla Al Khaja, Mohammad Saeed Harib and Ali F Mostafa, Kamil Roxas’ entry of ‘Hello World’ has gained the critics’ nods to the poetic narrative of the rise of Dubai shown in his film. This winning short film has been screened at the 68th Cannes Film Festival this year. Now, Kamil Roxas continues to enjoy writing and directing for documentary work, commercial campaigns, TV series and occasional films and music videos. His most recognized commercial project would be the 30 episodes for a television series on Abu Dhabi TV documenting the work of Make-A-Wish Foundation UAE.
ILLUSTRADO 106
ILLUSTRADO 100
69
PATRICK FORONDA Patrick Fronda is a multi-awarded filmmaker based in the United Arab Emirates. He started his career as a visual artist and later became a film editor and an educator teaching college students about the nuts and bolts of filmmaking at the Murdoch University in Dubai. His notable works in directing include ‘Pump It’ and ‘I am a Star’. In 2013, Patrick dominated at the 48 Hour Film Competition sweeping 5 major awards including Best Film and Best Director for his wacky short – ‘Pump It.’ The film then represented Dubai at the Filmapalooza in the USA in 2014. In the same year, Patrick won 3rd Best Film for his entry at the Nikon Film Festival in Dubai. He was also a finalist at the Samsung Video Competition, where his work ended up being screened in Dubai International Film Festival. Although there is little support to aspiring filmmakers in the country, Patrick remains steadfast in pursuing his passion. “Maybe we are lacking in resources but we have dedicated people who believe in film making. They are my strength, and without them I can’t do it alone. People like my students and some followers help me whenever I need a workforce. As long as there are audiences and people believing in my works, I’ll be doing what I love.” As for the absence of an industry here, he shares enthusiastically, “The UAE might not have an interest or plan to have a real platform here, but I am here to build that. My dream as a filmmaker is to establish a platform for Filipino film makers here – to build a name that we can compete with foreign and local directors.” He adds, “We are natural story tellers marami tayung pwede ikwento. I want to show more of our positive side rather than negative. Sa atin kasi, they mostly show only third world problems dahil patok sa first world countries yung ganung plot. But for me, gusto kong maiangat yung level ng thingking ng ibang lahi about us, and I want to tell that visually on film.”
ILLUSTRADO 107
ILLUSTRADO 100
OUTSTANDING LENSMEN
70
MARIO CARDENAS Over the last 6 years, the rise of the Filipino photographer has been an unstoppable phenomena in the UAE and the larger Gulf. What with the unprecedented popularity of photography as a hobby and the growth of photography groups, the community has spawned a new breed of lensmen that have promoted Filipino creativity in a new niche. Previously the hallowed ground of a few, these Filipinos have also stamped their claim in this once elusive arena of visual arts. Mario Cardenas has a distinction that’s pretty hard to beat. As one of the most awarded photographers in the Middle East, this Pinoy has amassed no less than 200 wins – a lot of them from prestigious international bodies, in his very short photography career which started in 2010. Mario, who is an architect by profession shares, “I used to just admire and marvel at the amazing works of these international and world class artists. I even thought of their images as ‘unachievable’. Now I am competing with them in the same arena, and winning.” Mario sums up his formula for success, “I
offer my achievements to my country and
Senior Art Director in advertising has also
always strive to innovate and take risks.
countrymen.”
facilitated workshops and participated
For me, it does not matter if the image I’m
in prestigious photography exhibitions.
trying to create is beyond the norm. I try
“Dreaming plus positive actions result
He says that he loves taking images
to do something different always. I want
to success.” That is the motto of fellow
of people, places, culture, love, pain,
to be expressive and artistic. Sometimes,
multi-awarded photographer Donell
poverty and human drama. The fact that
some of my peers find my work unusual,
Gumiran who specializes in portrait and
normal objects can be transformed into
even weird. But somehow, the images
documentary photography. A brand
a masterpiece through his eyes is what
capture the imagination of certain people,
ambassador for Fujifilm Middle East,
keeps him driven in his chosen art.
who share the same desire to witness
Donell has won quite a few of awards for
something out of the ordinary.”
his works - 17 in fact. The most notable
Photography competitions aside, one
of which include the Grand Prize at X’MO
Filipino photographer who is very
Citing his very modest upbringing back
Photography Competition - MENA (2014-
prominent in the commercial category
home, Mario hope to inspire Filipinos and
2015), 1st place - Al Dafra Photography
is Chris Calumberan. One of the earliest
show them that “no matter where we come
Competition (2013), 1st place - Emirates
adopters to brave doing it on his own,
from, with utmost passion, dedication and
Heritage - Abu Dhabi , 1st place - Sheikh
Chris was originally involved in web
faith, we can be at par with the rest of the
Zayed Heritage and the 1st place at the
designing. His early exposure to the
world. “I would always like to be known as
Adihex (2013) photography competition.
fashion and the advertising industry,
Mario Cardenas from the Philippines as I
This Filipino photographer who works as a
however, has given him a good foundation
ILLUSTRADO 108
ILLUSTRADO 100
71
DONELL GUMIRAN
72
CHRIS ERAN CALUMB for his career today. Chris works with top fashion brands, industrial companies and advertising agencies, as well as major publishing companies as a contributing photographer and writer. He has also played the role of brand ambassador for several leading photography brands, facilitating workshops and giving speeches in prestigious photography events in the country. Though primarily an artist, Chris takes pride in being a seasoned entrepreneurial ILLUSTRADO 109
ILLUSTRADO 100
OUTSTANDING LENSMEN professional and shares, “Adaptability is key when you want to pursue success both in life and in business. Win a person in less than 90 seconds, first impressions are important. You never know who might be your next big client. When the going gets tough, never sweat the small stuff.” From commercial photography to the glamorous niche of fashion, where three other Filipinos have made headway. Their works can be seen, not only on the covers of glossies in the region and beyond, but also in the campaigns of prestigious fashion houses. The Filipino Paolo Roversi who calls Illustrado Magazine his ‘home,’ photographer Eros Goze is known for his distinctively dramatic/edgy style and visual flair which plays up on the beauty
73
EROS GOZE
of ‘chiaroscuro’ . His works have graced countless Illustrado covers, Middle Eastern magazines, and have been used for the campaigns of regional homegrown brand Splash, as well as reputed regional and local haute couture and pret-aporter houses. Moreover, Eros who has an uncanny gift for revealing in photos beauty that is typically unseen, has been the much-wanted photographer who has captured some of the country’s most prominent and interesting faces – from models, to fashion savants, socialites and personalities. Drawing from his training as a theater actor, his love for poetry and art, rising fashion photographer Jef Anog says that all that has given him “a deep appreciation for dramatic editorial images.” Amazingly accomplished at such an early stage in his career, Jef has done covers for Eluxe Magazine – Paris, MUSE Arabia, Zara’t Al Khaleej, Arabian Woman, Chance for Traveler-Autumn 2014, TvojeSvatba, Czech Rep; shoots for Forbes Woman, Velvet, Lamasat, Illustrado Magazine and Illustrado Couture. He has also photographed campaigns for Michael Cinco, Ezra Santos, Amato Couture, and Mona Al Mansouri among others. ILLUSTRADO 110
From the runway to being behind the
Emporio Armani and Balenciaga. His
lens, Alex Callueng has moved seamlessly
fashion editorials have also been featured
from dabbling in ramp modelling, to
in prestigious magazines such as Harper’s
leaving the corporate world, to making
Bazaar Arabia, Grazia Middle East, Xander
a full time career out of photography in
Magazine USA, as well as in WKND and
recent years. However recent that may
Physique, among others. The artist
be, his photography skills and winning
shares, “I firmly believe that the greatest
attitude have allowed him to land choice
works come from one’s burning desire to
commissions such as campaigns for
create.”
luxury retailer By Symphony where he shot Alexander McQueen, YSL, Gucci,
nog Photo by: Jef A
ILLUSTRADO 100
74 P h o t o b y : A l e x Te n
JEF ANOG
75
ALEX CALUENG ILLUSTRADO 111
ILLUSTRADO 100
MEDIA’S FILIPINO CUSTODIANS
76
ABDUL HANNAN TAGO “Our country needs us. We have to play our role.” Wise words to be heeded from a man whose skills and diligence have brought honor and pride to his country. Dr. Abdul Hannan Tago is a veteran journalist who has not only covered the most pressing issues of our times but has also advocated for the rights of his fellow Filipinos in the Middle East. As the lone Arabic-speaking Filipino journalist in KSA, and advocate for SPMUDA International (a NGO for peace, unity and development), he wields his knowledge of the language to foster better understanding between and among his compatriots and their hosts which led to him being recognized as an AUGP (Academy of Universal Global Peace) Ambassador of Goodwill and Peace - Saudi Arabia and at the 2nd G.O.D. (Global Officials of Dignity) Awards for Excellence in Journalism. Currently working for Arab News with his work appearing in leading Arabic publications Al Sharq Al Awsat and Al Egtisadiah, among others, this Filipino journalist has also appeared on Saudi TV, and was also a guest speaker at the 2nd Annual Saudi Broadcasting Forum in 2012. He believes that “As an OFW we could be most effective in resolving our problems abroad with the host country. We have established excellent rapport and know the norms and culture. We speak the language. We could be the best and most effective in helping our kababayans especially domestic helpers.”
ILLUSTRADO 112
He is doing exactly that with his work as a writer and as a spokesperson. He does not only have the ability to translate for those who are misunderstood. He has the power to speak out.
ILLUSTRADO 100
77
MARIECAR JARA She is indeed her father’s daughter. But more than that, Mariecar is her very own awesome self. The daughter of Manolo Francisco Briones Jara, former managing editor of The Evening News prior to Martial Law and Executive Editor of the Press Foundation of Asia may have had big shoes to fill. So her nose for news is genetic but after all her triumphs, no one doubts that Mariecar has taken her father’s legacy to the next level. That next level includes expanding her family’s reputation for journalism to the Middle East and beyond. She is a senior reporter of The Gulf Today covering everything and anything about the Association of Southeast Asian Nations member-countries in the UAE, as well as health and women’s issues. Her philosophy, which she has learned straight from the journalism pillars of the Philippines, is truly inspiring. “That, for one’s news articles and news features or special reports to be worth reading and of value, these must not be limited to the WWWWH (Who, Where, Why, When, How) but journalists have to dig deeper into the news,” she shares. Because of this philosophy and background, she is the paragon of an empowered Filipina. She advocates who she has become. Grit and grace rolled into one.
ILLUSTRADO 113
ILLUSTRADO 100
78
JAY HILOTIN “To be a Filipino is to be hopeful.” Jay is the current Tablet Editor of Gulf News, the biggest English-language daily in the region. He belongs to that select group of journalists who occupies a special threshold between the old and the new. He is a veteran of print journalism whose biggest challenge today lies in tooling up for new media and being able to engage one’s audience through various forms of interaction. Needless to say, the award-winning writer has nothing more to prove, what with a successful career as a professional in the global city of Dubai. But he chooses to expand his already impressive repertoire with new challenges, including his advocacies. He supports Ancop, which helps build shelter for poor Filipinos. It also sends deserving students from poor families to school and coaches the bottom 30 per cent of slow learners in some public schools. As a writer and as a Filipino who believes in that bright future, Jay is certainly an inspiration. “Doing our part, no matter how small, in helping those who are in the margins – one child, one family at a time – can make a massive impact. I’ll probably try to do this kind of work till I breathe my last.”
ILLUSTRADO 114
ILLUSTRADO 100
MEDIA’S FILIPINO CUSTODIANS
79
MAXXY SANTIAGO
Currently, the Consultant and Senior
“It feels great to be a Filipino on this day
and the Filipino community through
and age. Gone are the days that we are simply viewed by some as citizens of a
Correspondent of the ABS-CBN Middle East News Bureau, Maxxy Santiago is a seasoned reporter who has seen Kuwait political conflicts and other sensitive issues. It is no wonder that she was
third world country.”
the Recipient of the “Most Outstanding
Maxxy Santiago never planned on working
Embassy in Kuwait for her exemplary role
abroad. As an Iskolar ng Bayan from the University of the Philippines, the duty to give back to the country was urging her to stay and serve, which she did. But opportunities came along and here she is, still serving her nation by giving pride to the Philippines and by fearlessly tackling issues that are close to her kababayans’ heart.
OFW” Award in 2006 from the Philippine in exposing issues on Overseas Filipino Workers and helping alleviate the plight of OFWs in Kuwait in general. As a Pinay reporter in the Middle East, Maxxy is able to elegantly overcome the challenges that come with the job and still able to cover everything from war, to human rights abuses, labor problems to other socio-political issues with an intelligence and grace that only a Filipina can bring.
ILLUSTRADO 115
ILLUSTRADO 100
80
– Leadership, Financial Literacy and
weren’t any written rules or formal
Social Entrepreneurship - the program
titles or reporting lines, but it worked
trains an individual to become a leader
very well because the group was very
in his own private circle and helps him
cohesive. Year after year, the number
with social entrepreneurship and financial
of volunteers increased as well as the
management. “As a student at the Ateneo,
number of Filipinos interested in applying
part of my formation was to serve - to be a
to the program. “The stories of students’
person for others,” says Jasper Adviento.
transformation, how they overcame
“When I heard about the opportunity to
obstacles is just inspiring,” says Ella
help organize the Leadership and Social
Cordero. “The teachers, like Vince and
Entrepreneurship program, I recalled the
Edwin, are just a laugh trip and they make
days when I was involved in many socially-
the topic of financial literacy easy to
Those who want to start their own
oriented organizations. It brought back
comprehend. The volunteers themselves
business or find out how to lead
memories of how I was a joyful student in
are very accomplished leaders in their
and manage their own families and
serving other people. Thus, I saw LSE as
respective fields and to see them sacrifice
organizations can step up to the plate
a venue for me to continue the service I
their time for others is just humbling.”
through the Leadership and Social
started in college.”
ATENEO LSE SCHOOL THE ENTREPRENEUR MAKERS
In the past three years, LSE Dubai has
Entrepreneurship Program, more popular known as the Ateneo LSE Program, a
The growth of LSE is very organic. It
had more than a hundred graduates. A
project of the Philippine Business Council
started with a small group of friends
number of business plans of LSE Batch 26
of Dubai and the Northern Emirates in
coming together in behalf of the Ateneo
have also been incorporated in the UAE,
cooperation with the Philippine Consulate
School of Government – Jasper Adviento,
such as Tarakabayan, an online portal for
General, POLO and OWWA. A 12- session
Ella Cordero, Milen Aviles, Armand
OFWs to rent or exchange property in the
certificate course involving three modules
Francisco and Eloi Francisco. There
Philippines.
ILLUSTRADO 116
ILLUSTRADO 100
81
personal concerns. For twelve years the
and who has a bone TB. We were able to
cases handled involved rape, molestation,
help her and her family to go home but
sexual and physical abuse, overwork,
later she died as well.”
non-payment of wages, and others
MIGRANTE UAE
followed by labour problems mostly due
Migrante-UAE also initialized the
to contract violations. “Probably the most
investigation of illegal Affidavit of Support
unforgettable case we handled was when
that were sold in the black market and
an OFW jumped from the 4th floor building
the organization campaigned for its
THE DEFENDERS
and was confined in Rashid Hospital,”
abolishment since this was not a primary
says Migrante Middle East Coordinator to
requirement for everyone to enter in UAE.
UAE Nhel Morona. “We used to visit her
These days, the group’s most important
Behind the hardliner militant façade of
every day after our office hour for almost
project is to get Filipinos well-informed to
Migrante International UAE is a group
a month because she was paralyzed waist
prepare them to cast their votes wisely for
of passionate volunteers who sacrifice
down and she would not eat until she saw
the 2016 Philippine Presidential Elections.
their time and sometimes, their personal
us. It took almost three months before she
safety, to help compatriots who are stuck
was allowed to go home and unfortunately
Despite the difficult nature of their chosen
in the worst of conditions. OFWs suffering
after more than a year she died at her
advocacy, both Nhel and Susan say that
from domestic, legal and business
hometown in Mindanao due to lack of
they become fulfilled when they see
problems can approach Migrante which
maintenance medicine.” Migrante Sectoral
kababayans fighting for their rights and
is a non-government and pro-migrant
Party Coordinator Susan Francisco adds,
winning the battle. “And when the victims
organizations that assists individuals
“Another one is the case of Mrs Rose, an
become volunteers to help others and pay
in the UAE facing unfair practices and
undocumented OFW for more than 5 years
it forward,” says Nhel.
ILLUSTRADO 117
ILLUSTRADO 100
KABABAYANS ON AIR
ILLUSTRADO 118
ILLUSTRADO 100
82
LITO “BLUEBIRD” ECHEVARIA THE VOICE OF THE MASSES Bubbly and boisterous Lito “Bluebird” Echevaria has the strength that most men do not have… the power to make people laugh. This funnyman provides entertainment over the radio waves to those who need it the most — his kababayans who are far away from home. That’s public service, if ever there is one, because aside from Filipino food, it is the jokes and laughter that expatriates miss the most. Bluebird entertains those who suffer from homesickness with his one of a kind humor. A combination of home and “here”, that is, the unique experiences of the local Filipino community. His advice, which is listened to by many, may be cloaked in humor but it is sound and sincere as only an 11-year radio veteran in Dubai can dish. This Cebuano’s voice (and, yes, even his accent) is comfort and credibility, a true Daddy on the radio! No wonder he has been nominated several times for the Best Male Personality in the Ahlan Awards.
ILLUSTRADO 119
ILLUSTRADO 100
83
ZEENA ZALAMEA A PINAY WITH A NOSE FOR NEWS Broadcast journalist Zeena Zalamea was one of the first few Filipinos who have been able to make it on mainstream TV in the UAE. This former City 7 News Reporter who covered local breaking news, produced and presented feature programmes, was one of the only two Filipina faces on local TV together with colleague Khadijah Sali. Formerly a correspondent at Dutch broadcaster VPRO and concept developer/ scriptwriter and segment producer at ABS-CBN, Zeena left the world of TV to be a presenter/reporter for the Arabian Radio Network where she reads the news at Dubai Eye 103.8, Dubai 92 and Virgin Radio. She shares, “Sometimes I’m on the reporting shift and I get sent out to do stories, and that can be very exciting. One day I’m on the Metro asking people about their pet peeves on the train, the next day I’m interviewing a high-ranking official about a huge government initiative. Every day is so different and that keeps me on my toes and keeps me from getting bored.” One of her jobs that she enjoys the most is reading the news at Tag Radio’s “Gandang U-maga” breakfast show with Louie Da Costa and Bluebird. She says she loves her job and is proud of being a part of a team that not only entertains but also provides much-needed information and advice to the general public.
ILLUSTRADO 120
ILLUSTRADO 100
84
LOUIE DA COSTA RADIO’S SUPER COOL PINAY Supermom and wife, and super cool announcer, Louie juggles family life and career with an aplomb that is a testament to her super woman status. Formerly, the other half of the Mak and da Costa on Virgin Radio, she now works alongside fun partner “Daddy Bluebird” in Tag Radio. But having it all also entails responsibilities which are challenging. Louie handles it all though with a bright and bubbly personality that earned her nominations for Best Radio DJ and a win for Best Female Presenter. Having grown up in Dubai, it is obvious to anyone who has listened to her on the airwaves that she is very familiar with the pulse of the locale. This affinity together with her very own Filipino humor is an unbeatable combination on air, exuding charm and providing comfort to all her listeners. Her decade long career in the radio industry is a testament to her awesomeness. She is indeed a perfect model for the modern Filipina. “As OFWs in a country filled with different nationalities, we have to be mindful that everything we do is a reflection of not just ourselves as individuals, but of who we are as Filipinos. We can erase all the negative preconceptions about us. We are much much more than what others see us to be. Let’s show them who we Pinoys really are.”
ILLUSTRADO 121
ILLUSTRADO 100
85
CESAR & LOU PARROCO PHILANTHROPIC COUPLE One person can make a difference. Two can change the world. This adage perfectly describes Cesar and Lou Olvido Parroco. Both seasoned professionals working for esteemed multinational companies - Cesar, a Web Marketing and Technical Communications Manager and Lou, a Human Resources Director, the couple is well-known in the Filipino community for initiating various charity projects, not only to help ‘kababayans’ in need, but also to inspire others that they can help in their own unique way. Their first project was “Shoot and Shelter,” a series of photography workshops, which intended to raise enough funds to provide a house for one family through the Gawad Kalinga Foundation. The couple embarked on another charity concept, “Color for Her” to realize Lou’s dream of
ILLUSTRADO 122
providing an emotional boost to Filipinas
to look for opportunities to help those in
unable to afford themselves the smallest
need.
measure of vanity: lipstick. This was work that was very close to Lou’s heart
“We do not need to be rich to help. An
since it was inspired by her mother. Other
abundance mentality and a grateful heart
projects followed including Hearty Party,
is something we both share and we are
a health-oriented dance party that raised
both committed to seek every opportunity
funds for the Anawim Foundation, among
to pay forward all the blessings bestowed
others. Ulitmately, Cesar and Lou dream
upon us by helpings others in need.”
of putting up a scholarship program in the Philippines someday. They hope that their endeavors would encourage other Filipinos
ILLUSTRADO 100
86
RACHEL & ART LOS BANOS CHAMPIONS OF FILIPINO EXCELLENCE
This power couple’s weapon of choice:
hosted a fortnightly radio talk show on
words. And they wield it so well that,
103.8FM called FEME (Filipino Excellence
together, they truly are a force to be
in the Middle East) which went on air
reckoned with.
from October 2010 to March 2013 in Dubai. The show discussed the trials,
Art is in Public Relations and Corporate
victories and best practices of a diverse
Communications with an impressive
group of guests from Filipino diplomats,
portfolio which includes the 2008
entrepreneurs, professionals to household
Philippine Independence Day event as
service workers – all in all celebrating
well as the Bayanihan Festival. Rachel
the achievements of “kababayans” in the
is a freelance journalist for The Filipino
country. With a new FEME project soon
Channel, Arab News, abs-cbnnews.com,
to be launched, the couple looks forward
and Kabayan News. Recently, Rachel was
to furthering their efforts to contribute to
hailed as Journalist of the Year of The
the local community. “As we continue to
Filipino Times Awards.
promote our advocacy in highlighting the excellence of the Filipinos in the Middle
Separately, they are each a success.
East, we believe that when you make
But together, they are unstoppable.
your life worthy of God’s calling then you
They proved this when Art and Elle co-
give honor to Him who is the source of everything.“ ILLUSTRADO 123
ILLUSTRADO 100
87
SHERYLL BACAY THE FIRST LADY OF HR Coming from an underprivileged childhood in the province of Batangas, Sheryll Bacay likens her rise in the corporate world to rock climbing - rough, perilous, and scary. But despite the difficulties that she faced along the way, Sheryll’s career is marked with an uncompromising commitment to excellence and a dedication towards public service and community building. Today, Sheryll is widely lauded as an exemplary figure in the field of Human Resources. She is the founder of FIL-HR – an organization rostered by UAE-based HR professionals with the purpose of providing self-development and career enhancement opportunities to OFW’s in the region. “There are some occasions where I had a few slip-ups and falls here and there but in some ways, there were useful edges that I gripped onto until I reached the top,” she says. “Climbing up is not only about dreaming success, thinking big and accelerating accomplishments through personal development. It’s also about fulfilling every task with the right actions coming from the right decisions.” She says that through her community work she is able to make her fellow kababayans feel a
ILLUSTRADO 124
sense of purpose in the work that they do
ball rolling in 2009, FIL-HR has already
and believe that they are making a positive
facilitated some 2,500 successful job
difference. Sheryl adds, “I learned that
placement through the numerous job fairs
when you serve, you promote community
that they have been conducting at Filipino
change. You influence systems and
events around the country since 2011.
practices and you achieve the fulfillment that money cannot buy.”
As part of her long-term plans, she hopes to promote leadership and help increase
And serve together with her group she
the visibility of Filipino entrepreneurs in
did. To date since Sheryll started the
the UAE.
ILLUSTRADO 100
88
VAGELYN FEDERICO
THE SUCCESS STORY Vagelyn Federico, Director of Human Resources in Dusit Thani, Dubai, has had to remind herself many times that events do not shape her life. Her first few months – even years- in the UAE were wrought with challenges and difficulties that almost drew her to the point of giving up. But ever the positive thinker, Vagelyn forged onwards, and eventually, she realized that even negative experiences can have a positive impact on her life. “Such experiences even made me say that Dubai is the best place for me and my family,” she says. “I have so much respect and gratitude toward the leaders
Not only has Vagelyn established a name
With such programs, Vagelyn aims to
of this country who gave opportunities for
for herself in the emirates, she also
help and inspire people and make their
us expats to share our talents and to be
continues to extend her helping hand
lives more meaningful, all for the Glory
recognized here in this large, multicultural
graciously to her kababayans, especially
of God. “Don’t give up when things get
platform.”
the underprivileged. She is the founder
hard, but work harder when you think of
of “HeavenLyn’s Foundation”, a non-
giving up,” she proclaims. “I didn’t have an
Now, from being a humble farm girl, to
profit group that organizes fundraising
easy start, but I remained steadfast, and
a secretary who had to make 13 exits
activities for the benefit of children in
kept dreaming and moving forward. Have
in Kish, to being the youngest General
need of healthcare assistance. As the
a career that you are passionate about,
Manager (at 28 years of age then) of
current president of FIL-HR, Vagelyn also
enjoy it, and make the most out of it. Once
a 4-star hotel able to participate in
volunteers during her spare time to help
you are on top, always keep your feet on
the prestigious Great GM Debate, this
facilitate job placements for Filipinos in
the ground and remain humble.”
resilient Filipina has come a long way.
the UAE. ILLUSTRADO 125
ILLUSTRADO 100
89
IRENE CORPUZ
THE CYBER AUTHORITY Irene is widely recognized as one of the Gulf region’s leading figures in the field of Information Technology. As Head of Planning and IT Security for the Western Region Municipality, she is responsible for planning and implementing key IT strategies to achieve the government organization’s overall KPI’s. She is also a celebrated authority in various Cyber and Information Security conferences all over the globe, with regular speaking engagements in the world’s premier IT epicenters such as Singapore, Oman, and the UK. Irene regards strategy and technical efficiency in equal measure – a fundamental tenet that has earned her the respect and admiration of her peers. In an IT conference in London, her riveting case study about Cyber Security earned
need to make a presentation or release a
her a place in the panel discussion
communication about Security, it has to
and eventually won her the Award for
be translated to Arabic. It’s a challenge,
Innovation in Cyber Security.
but not an impossible one. After all, I am in IT – if anyone can find a way, it should
Of what challenges her the most in her
be me.”
bustling career, Irene says “All official communications in terms of memos,
She hopes that one day she can speak in
circulars, minutes of the meeting, and
her own country about IT Security. “I want
even the meetings itself are conducted
to share the lessons I learned from this
in Arabic. Everyone is kind enough to
country and see how the Philippines can
speak to me in English, but anytime I
implement it,” she says.
ILLUSTRADO 126
ILLUSTRADO 100
90 JULIET SOLAS
MODERN-DAY FLORENCE NIGHTINGALE A Dubai Excellence awardee and a respected figure in the Filipino Community in Dubai, nurse Juliet Solas is involved in socio-civic work as part of the Legion of Mary, a worldwide organization conducting different apostolate missions such as hospital and prison visits. Of what continues to inspire and inform her strong sense of volunteerism, Juliet says, “The death of my mother many years ago inspired me to extend my hand to those in need and to volunteer - that even if I am working away from home, and I may not be able to help my family physically, there are so many people in front of me that needs help.” To Juliet, volunteer work nurtures both ways. She is able to utilize her knowledge and skills to offer healthcare to the needy, and in turn, their stories and gratitude inspire her to do more. “The warm smiles and appreciation from the people I have shared my time with are priceless,” she says. “This energized me more and I am so eager to do more even with my tight schedule. The endless stories they share make me realize a lot of things, and it inspires and enriches me in different ways.”
Her fulfilment comes from being a continuing source of inspiration for others. “I want to at least touch the hearts of many people I have worked with,” she says. “I try to make it a daily task to inspire, and even share a warm smile to people to give them the strength and brighten their day. And I hope, through this, they would also share this to others. Like the saying goes, “A simple act of caring creates an endless ripple.”
ILLUSTRADO 127
ILLUSTRADO 100
91
CHRIS MIRANDA THE FAMILY MAN In matters that concern the strengthening of family ties, OFW’s in KSA turn to the Foundation for Family Life, an organization whose presence in the country is led by Cris Miranda. Cris is a confidant, friend, and father-figure to OFW’s seeking advise on spirituality, fellowship, and how to improve family relations. As FFL’s Country Representative, Cris often receives distress calls even in the wee hours of the night, but his attitude towards his responsibility is always one of gratitude and service. He says that at this chapter of his life, there is no room for selfishness. “Your love has to be unconditional to be able to understand the needs of others,” he says. “Remain a humble and faithful servant to your family, company, and organization, no matter what you have attained in life.”
Arabia is often a monumental task for Cris, as he is often besieged with hectic schedules, but he says that the rewards are
Started in 1998, the Foundation for Family
“awesome and eternal,” and that in return
Life aims to reach out to different families
for his servitude, God has compensated
worldwide who are going through rela-
him with a strong family. Cris elaborates,
tionship difficulties. The organization also
“I love having a strong family, and my two
has an excellent track record in providing
missions in the world are to share God’s
assistance to impoverished communi-
love and help boost family life through
ties. Juggling his responsibilities as FFL
faith, hope, and love. I have but only one
representative and as Internal Auditor for
vice, and that is to spend all available time
the National Shipping Company Of Saudi
and resources to God and my family.”
ILLUSTRADO 128
ILLUSTRADO 100
92
MATILYN V. BAGUNU A LEADER’S LEADER Equipped with a strong, bold, and cool management approach, Matilyn enjoys a reputation as a paragon of leadership virtues. As Director for the St. Mary’s Filipino Community Choir, she has elevated the organization’s role from church singers to full-fledged advocacy group, with outreach programs aimed at providing education for several scholars in the Philippines. As Former President of the Filipino Community in Dubai and the Northern Emirates under the auspices of the Philippine Consulate General, she consolidated the strength of over 100 pro and non-pro Filipino groups spread across the UAE. Her time as FilComm president is marked with an unprecedented level of unity, and a steady focus on volunteerism
In addition to her achievements as a
and civic mindedness. She is known for
community leader, Matilyn is also a
her ability to bring people together despite
seasoned financial consultant. She has
their differing interests, and having them
given countless clients the management
operate within a standard of excellence
skills they need to protect their finances
that offers no room for petty politics or
and ensure a stable future for themselves
one-upmanship. She says, “I truly value
and their dependents. Of her future plans,
this life that God has given me so no
Matilyn elaborates, “I want to retire early
amount of criticism nor politicking can
(maximum 10 years), tour the world,
bend me. The love of family and the trust
write inspirational stories and launch an
and care of friends is more than enough
album with my original compositions to
to keep me going and tell myself that I’m
be interpreted by my singer friends,” she
here to stay with a purpose.”
says. ILLUSTRADO 129
ILLUSTRADO 100
93
ROWENA NIDUAZA THE STORYTELLER Rowena has gained the respect and admiration of the Filipino community in the UAE for her magnificent strides with Toastmasters International – a non-profit organization that conducts communication and leadership training worldwide. After winning the Toastmasters Competition in the UAE in 2005, she won the regional leg of the competition and subsequently became the first Middle East representative to the 2005 Toastmasters International Convention for World Championship in Public Speaking held in Toronto, Canada. She is heralded as a master communicator, debator, and public speaker, and community leader, but there is one other title that gives her immense pride: survivor. Rowena was diagnosed with ovarian cancer in 2005, but in a twist of fate that could only be described as “miraculous,” she was eventually declared cancer-free by her doctors. This event led to a new awakening for Rowena. “It was like a fresh new canvass but this time instead of using my brush right away and paint the colours directly on the canvass, I learned that it’s worthwhile to sketch my thoughts first before the final touch of colours and signatures,” she says. “I learned to look at life at a different angle. If one angle doesn’t satisfy my questions then I will try looking at it at another angle until I find the right answer and purpose in the situations around me. Life after cancer is like living with a better view finder.” She felt a great desire to present her testimony to the world, and Toasmasters International gave her the perfect platform. For her, it wasn’t only about winning anymore, but also letting everyone know that hope can still thrive in the face of such a debilitating disease. “My speech
was all about my life with cancer and I
Despite the accolades that she has
just kept on revising it in every level of the
acquired through the years, Rowena
contest, but the story and the message
considers her family her greatest
were always the same,” she says. “We
achievement. “I am proud of how my
don’t need to wait until we experience the
three kids have grown and how they have
fear of dying before we appreciate living
achieved much,” she says. “It’s not only
because we should fear what is dying
about their success in their field but how
inside us while we are still living.”
they both treat people and animals with great care.”
ILLUSTRADO 130
ILLUSTRADO 100
94
JOVETTE LOPEZ THE TOAST OF THE COMMUNITY Jovette is the Division-A Governor of the Riyadh operations of Toastmasters International - a global pioneer in communication and leadership development with over 332,000 members worldwide. She is seen as an energetic and effective leader, with a focus on education and youth empowerment. In October of 2015, Jovette collaborated with fellow Filipino Toastmasters in Riyadh to conduct a one-day workshop for high school students from four Filipino international schools in Riyadh. The event was deemed a great success, with a turnout of attendees that surpassed expectations. “I have always thought that learning was just about knowing things but I have realized that it’s really all about how you practice what you have learned and use it to improve the world,” Jovette exclaims. In her work in the organization, she has learned that patience is a virtue and that relationships with people do matter – it takes effort and hard endeavour to maintain that camaraderie, harmony and team work. “These all boil down to having a positive and flexible mind, caring
heart, and sincere character,” she says. “I learned to respect, to have integrity, to serve relentlessly and to strive for excellence.” Jovette also served in the Board of Directors of the Computer Society of Filipinos from 2006 to 2008. She aims for a post-graduate course in the near future, all the better to help her serve and impart greater knowledge to the communities that she is active in.
ILLUSTRADO 131
ILLUSTRADO 100
95
NORMAN CUNANAN
THE MULTI-TASKING LENSMAN Norman, also known as “Nhorms,” is a photographer, an indie actor, and a community leader. As President and Founder of the Riyadh Creative Artists, Norman is at the head of a vibrant creative movement in Riyadh, rostered by some of the country’s most esteemed Filipino photographers, stylists, make up artists, and models. “As President of the RCA, I am able to help our fellow kababayans in Riyadh and the Philippines by spearheading photo shoots and events for various charitable causes,” he says. “Through these initiatives, talented Filipinos here in Riyadh are able to showcase their talents in high fashion photography, modelling, make up, and design, while helping our kababayans in need back home.” An accomplished and admired photographer, Norman was also the President of the Shutters Guild from 2010 to 2012. He has attended high profile photography workshops in Europe, Asia, and the Middle East, and in turn imparts what he has learned to his peers and contemporaries and uses his knowledge and skills in service of others. He has done several fundraising and awarenessbuilding photo projects which benefitted worthy causes such as the victims of an earthquake in Bohol, an OFW rape victim in Riyadh, and an OFW amputee. “It feels so good to be able to help the community in my own simple ways,” he says. “It is also a way for us in the RCA to celebrate and bond with each other and with other groups like a real family. This helps a lot in alleviating homesickness and work-related stress.” ILLUSTRADO 132
Norman’s character is marked with a strong sense of responsibility to his community. To him, being a blessing to others is the greatest honor, so he ensures that everything he does serves to inspire, empower, and motivate others.
ILLUSTRADO 100
96
FRANCIS PEGA THE PRINCE CHARMING With his contagiously upbeat personality, funny antics, charm, and lovable boy-nextdoor looks, Francis has won the hearts of countless OFW’s in the Middle East. As a ‘Kabayan Tambayan’ segment host and correspondent for TFC Connect, he often gets assigned to cover or host community events in various parts of Saudi Arabia, the country where he is currently based in. “My work is rewarding because in a simple way I get to bring fun and laughter to those who are lonely, or maybe suffering from homesickness,” he says. “I also enjoy how I am sort of an instrument for OFW’s to greet their loved ones back home via television.” On a more personal note, Francis’ work on TV has made him more confident and friendly. He considers himself as an introvert, but TFC Connect goaded him out of his shell and made him more personable and outgoing. “I learned so much from this show, such as getting the most out of simple things, being patient and inspiring others,” he says. “I hope that there would be more people I can help and inspire through this show. In the near future, I hope that I can earn much so that I can get back home to the Philippines and spend time with my family.”
ILLUSTRADO 133
ILLUSTRADO 100
97
FILIPINO DIGERATI CLUB At the Filipino Digerati Club (FDA), an organization filled with people whose expertise or professional involvement comprises of Information Technology, it is all about connecting Filipinos through technologies and skills – and sharing thoughts and minds for personal development. The group has provided personal programs, computer literacy and education classes, high-quality computing and office procedurals to around 17,000
ILLUSTRADO 134
students in the last six years. Team
no volunteers living on such Emirate and
building activities and internal seminars
it took a while before establishing a new
and mentoring were also provided to gain
set of volunteers from the location until
more knowledge. The group encourages
leaving them on their own. “Despite all the
cross-functional responsibilities in order
troubles or struggles FDA meets, being
to prepare and build a mere volunteer
positive contributes to a better outlook
in holding higher positions in the
in life,” she says. “All volunteers provide
organization in the future. “FDA sets up
free services, not just to help others but
different branches in different Emirates
to make themselves happy and fulfilled at
and trainings are conducted regularly
the same time. It is always sweet music to
every Friday,” says President Lillian
the ears whenever a sincere “thank you”
Bautista. “FDA has gone far to, at least,
from Kababayans is received. It is very
five Emirates as part of reaching out to
rewarding whenever a FDA graduate would
co-Filipinos from sub-urban places instead
inform that he or she was promoted at
of them going to the Dubai branch which
work, gained a better job or has put up his
might be considered far for them. FDA
own business.”
is the only group with most branches. FDA has also the most number of offered
As of now, FDA has more than 15,000
courses, including livelihood programmes.”
course graduates - some give updates about what’s going on with them; others
Interestingly that has also become its
send messages whether they are still in
main challenge – putting up different
the UAE or otherwise.
branches. During those times, there were
ILLUSTRADO 100
98
FCC FILIPINO COMPUTER CLUB
FCC or the Filipino Computer Club, a non-
necessary skills and flexibility, we strongly
profit organization, provides free computer
believe that we will meet and exceed the
training classes - and even facilities - to
expectations and objectives we have set
the underprivileged society in Dubai and
for ourselves.”
the Northern Emirates in the hopes of their students securing higher-paying jobs in
Of course like any other organizations
the future. The FCC is also the first and
there are challenges – the biggest
only Filipino Club that conducts Speech
of which was the lack of funding and
Craft Workshop in cooperation with
manpower. “But with the magnanimous
Toastmasters International. “The series
dedication, commitment and hard work
of interactive workshops help individuals
of the officers, members and students
build their confidence and sharpen their
along with the support extended by the
communication and leadership skills,” says
Philippine Embassy, POLO/OWWA in Dubai,
FCC President and Head Trainer Cherry
community leaders, volunteers and private
Pye Zablan-Torres. “This is the first step to
companies that help keep our noble
overcoming their fear of Public Speaking.
project, we go from strength to strength,”
FCC delivers quality result-driven training
she says.
solutions in the UAE. We focus on the end-result – the win for our students. With
To date, FCC has trained more than
a proven track record, our main strength
33,000 and the club’s future plans include
is our ability to work in tandem with our
conducting web-related seminars and
students as this is the only way to fully
workshops, putting up their own library
understand the practical and realistic
of books and CD-ROMs and installing a
solutions that aims to create a stimulating
Digital Subscriber Line (DSL).
environment. Poised to provide the
ILLUSTRADO 135
ILLUSTRADO 100
99
CADD (COMPUTER AIDED DESIGN AND DRAFTING) FOR KABAYAN
ILLUSTRADO 136
CADD for Kabayan is one of those
other-related sectors. The organization
community organizations in the UAE
was put up simply to give a chance
that has changed the lives of Filipinos
for OFWs to compete in the world of
through skills education. Having trained
Information Technology. “Our group is
over 7,000 individuals until December
a family oriented organization,” says
2014, producing, 20 TESDA NCII Certified
Founder Engineer Orandantes M. Delizo.
passers in Structural Drafting and
“We are only concentrating in the group’s
developing 35 achievers, the group has
technical skills and expertise which we
facilitated a 360 turn in the professions of
share. We make sure our students receive
its trainees – transforming, for example,
proper training and are certified in their
a salesman into a CADD draftsman, a
chosen skills.”
secretary to draftswoman, a welder to a CADD technician, and a laborer into an
CADD which stands for Computer Aided
Assistant Engineer.
Design and Drafting offers a wide range of courses: Basic AutoCAD, 3D Modelling,
Established in 2002, CADD for Kabayan
Studio Max, Sketchup, Photography and
is a non-profit organization that conducts
Video Editing, Drafting Courses, Revit and
technical trainings for OFWs and their
Microstation. These specialized trainings
dependents in Dubai and the Northern
occur every Friday at POLO-OWWA in Al
Emirates, providing ample knowledge
Ghusais from 8 am to 5 pm. “We are so
to people who want to learn more in the
fulfilled when we see our trainees become
fields of Engineering and Architecture and
successful through the skills training we have shared with them,” he says.
ILLUSTRADO 100
100
OPPPS
OVERSEAS PINOY PROFESSIONAL PHOTOGRAPHERS SOCIETY The Overseas Pinoy Professional Photographers Society (OPPPS) was established to share photography ideas and techniques to both amateurs and professionals in the field. But apart from merely fostering the love for the art of photography, the group has also equipped many a budding artists to venture into the field as freelancers, giving some of them a
veritable alternative career option.
we invited other enthusiasts to attend our mini-workshops until we started the short
Founded in January 2003 with a clear
10-session course in Digital Photography that
vision and purpose of mapping out
we offer for beginners.”
training workshops to photography enthusiasts, the organization provides
When word got out, the group increased in
courses on Digital Photography, Digital
number. “We feel happy when the effort and
Darkroom (Post Processing), Studio
the time we had invested were never wasted
Portrait and Fashion Photography (Indoor
or ill-consumed,” he says. “We feel blessed
and Outdoor), Going Places with Camera
when we were able to pursue the noble path
and OPPPS (Field Trips), Simplified
of community service reaching out to share
Photo Journalism, Photo Essay and other
and be able to offer oneself for the betterment
Photography related topics. Part of the
of our fellow kababayans.”
learning also includes slide shows, photo contests, member critiques, field trips,
The group is both open to members and
among others. “The first few months of
non-members but the former has advantages
the organization is about building up the
such as advanced photography workshops,
camaraderie of the founders, knowing
discussion and meetings facilitated by
each other’s strength and how we can
professionals with unquestionable expertise,
utilize that strength in the organization,”
chance to submit shots for comments and
says Co-Founder Milo Torres. “We have
reviews, being part of competitions, among
had few workshops amongst us then
others. ILLUSTRADO 137
ILLUSTRADO 100
ILLUSTRADO 138
ILLUSTRADO 100
ILLUSTRADO 139
ILLUSTRADO 100
ILLUSTRADO 140
ILLUSTRADO 100
ILLUSTRADO 141
I L L U S T R A D O FA C E S Sponsored by:
NEIL XTIAN FRANCISCO By Yeu Santos
PEOPLE’S CHOICE ILLUSTRADO 142
I L L U S T R A D O FA C E S Sponsored by:
ANNE MARIE PALAGANAS By Richard Enriquez
ILLUSTRADO’S CHOICE ILLUSTRADO 143
I L L U S T R A D O FA C E S 8
Aidan Calvin Tasker Lynch by Alvin Dee
Aiza Dela Cruz by Vhinz Garcia
Allen Evangelista by Luis Ganchero
Arriane Nowicki by Carla Nacario
Bridgette Reyes by Michael Colon (KSA)
Camille Joy Rimando by Gabriel John Rimando
Criscel Baylosis Belderol by Cris Tazz
Erica Collantes by Eduardo Lelis
Ellen Marie Hilario Belarma by Bryan Bryx
Gladys Tugna y Eric Perales
Jenny Rose Cortez2 by Joseph Arcangel
Joana Manabat by Nel Ian Melchor Bacerra
ILLUSTRADO 144
Charie Christel Joyce Malit by Ik Lumberio
I L L U S T R A D O FA C E S 8
Joshua Angelo Mercado Pacquiao by Rico Sumadia
Joyce Anne Clarisse Gomez by Rederick Bautista
Karen Joy San Luis by Myla Frewen
April May Short by Sefi Curada
Marielle Lois Ann Garcia by Jef Anog
Resyl Arcinue by Ricky Pao
Reynaldo Ponciano Aguirre Jr. by Wahid Jaafar
Fenella Diaz by Red Bautista
Shaiy Daquiz by Anna Salovino
Sherica Shylla Galang by Rashel Zinampan
Verge Llego by Alvin Dee
Yvonne Arquillano Heruela by Myla Frewen
Kristoff Andrew by Alvin Dee (PHP)
Roda May Mojica by Gerard Mapalad
ILLUSTRADO 145
ADVERTORIAL
STEP UP YOUR STYLE WITH A SPARKLE The classic elegance of diamonds with Jewel Corner Dubai is a melting pot of cultures and tastes full of women from all over the world with a diverse yet discerning sense of style. These are women in the know, and Jewel Corner is one of the few brands that can speak to them in their language. With its impressive roster of well-appointed and easily accessible stores across the GCC, Jewel Corner is the playground of award-winning diamond jewelry designers and is known for its timeless designs.
Case in point: the perfect centennial ring that is a style statement in itself, or the glamour diva ensemble that adds the right amount of class to any woman’s wardrobe. Opt for Jewel Corner’s simple but impactful designs for those get-up-and-go moments and rushed mornings to work. Jewel Corner’s latest collection is a mix of avant-garde and vintage references with quality-certified diamonds or colored precious stones set in 18K gold. Head on to www.jewelcorner.com for an in-depth look at the company’s treasure trove of thoughtfully designed and masterfully crafted pieces. The website is fully equipped with e-commerce functionalities, so you can shop to your heart’s delight at the comfort of your own home.
PURE GOLD JEWELLERS CELEBRATES DIWALI WITH ‘NAZRAANA’ COLLECTION FROM RIO TINTO Award-winning jewelry retailer Pure Gold Jewellers has collaborated with the Rio Tinto Group - one of the world’s major producers and suppliers of diamonds – to present a new diamond jewelry range in time for this year’s Festival of Lights. The Nazraana collection, which alludes to the royal gift giving rituals of the past, aim to capture a higher share of the wedding gifting market with affordable diamond jewelry. The exquisite Nazraana collection of jewelry is crafted using natural diamonds and hallmarked 18K gold. According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “We are proud to be Rio Tinto’s exclusive partner in bringing the Nazraana collection to the Middle East. Nazraana is a category-defining concept focused on the wedding and festive gifting segment and we are excited to present it in this region.” Beautiful floral designs accentuate Nazraana’s necklaces, earrings, bracelets and rings. The price of the collection pieces start at AED 1699. According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “Diwali celebrations are not complete without gifts to loved ones; and diamond jewelry is a preferred gifting item as it captures the brilliance of the Festival of Lights.” ILLUSTRADO 146
Ansar Gallery, Karama • Al Ghurair Centre • Shindagha City Centre
Burjuman Centre | Ramada Hotel Deira