U ISS 28
0 E 2
•05
•17
Pinoy Vs. World #lookdifferently
KABAYAN UAE STARTER GUIDE
STUFF YOU SHOULD KNOW
THE DARK SIDE OF ENTREPRENEURSHIP
10 Scary Business Insights
ANGAS PINAS:
Storyteller Nikki Muller
FAB RIYADH
Yes, you read that right! illustrado go>1
illustrado go>2
EDITOR’S NOTE/ CONTENTS
ISSUE 20
Pinoy vs World
There are a lot of things we Pinoys have to conquer – sometimes its teething pains in a new adoptive home, or the struggles of an entrepreneur. Sometimes, it’s pedaling through 700 kms to reach a special place and to honor a special promise, or just getting through a ‘typical’ weekend that is by no means ordinary. Then, there are those things that we have to win over as a community for the sake of the common good. Whatever it is we’re trying to master or overcome, a great first step that would always prove helpful is to consider all angles.
28 • May • 2017
This Illustrado GO issue is as packed as they come! Full of interesting insights and perspectives. Take in other people’s learnings. They just might help you #lookdifferently at things. Taas Noo Filipino!
LALAINE CHU-BENITEZ Editor-in-Chief
8>
18>
26>
24>
PINOY PROGRESSIVE
KEEPING UP WITH CONGEN: THE CONGEN’S WEEKEND> 6 KABAYAN STARTER GUIDE> 8 THE DARK SIDE OF ENTREPRENEURSHIP: TEN THINGS PEOPLE DON’T TELL YOU ABOUT BEING AN ENTREPRENEUR >12 BUSINESS: WHY THE CUSTOMER IS STILL KING>14 IT’S WHAT I DO>15 ANGAS PINAS: NIKKI MULLER>16
FASHION
URBAN ETHNIC>18
JUST BECAUSE
5 THINGS YOU DIDN’T KNOW ABOUT RIYADH > 24 FILIPINO TRAVELER - A PILGRIMAGE TO SANTIAGO DE COMPOSTELA >26 ILLUSTRADO STUFF: THE KABAYAN EDITION! >31 ILLUSTRAGRAMMERS >22 THE ANNIE B CHRONICLES >32 illustrado go>3
Contributors
LALAINE CHU-BENITEZ Editor-in-Chief “almost superwoman” Lalaine has been driving Illustrado’s mission to uplift Filipinos in the region for almost a decade now. A former corporate dynamo living in Dubai for over 20 years, her natural knack for marketing and mass communications makes her a formidable authority in any dialogue regarding the rebranding of the Filipino image on a global scale.
CONGEN PAUL RAYMUND CORTES
When not performing his duties as the head of the Filipino community in Dubai and the Northern Emirates, or the obligations of a dutiful dad, passionate patriot Paul Raymund Cortes mulls over how to further enrich the local Filipino community by promoting a more progressive mindset.
ISHWAR CHUGANI
Ishwar Chugani is the CEO and Managing Director of Giordano. An award-winning entrepreneur, one of the first few expat pioneers in Dubai, he heads one of the most well-loved global brands, Giordano, in the Middle East, India, Central Asia, Eastern Europe and Africa. But more than his position of distinction, his industry accolades and business acumen, what is most endearing is the fact that Ishwar, who was born and bred in the Philippines, is and will always be “Dugong Bumbay, Pusong Pinoy” to Filipinos in the UAE.
KIETH WALTER AYUSO
ALWEE VILLAROSA
Savage PR savant. Social Media guy. Bangkok advocate. Hoarder of 3AM songs that are too cool for anyone. Strongest proponent of the #WastedYouth campaign on Instagram. AlweeVillarosa could be your typical, garden variety switched-on millennial Internaut, except that he’s infinitely more. He is also a cunning marketing strategist, a burgeoning writer, and an account manager and leader with an unshakeable sense of integrity and work ethic that belies his young age. See more of his POV at his IG: @alweevillarosa
Kieth is a Human Resources pro with a degree in Arts in Philosophy. He is based in Dubai, UAE and works in a company whose portfolio includes the development of the world’s tallest building, Burj Khalifa. During his formative years, he was trained in a seminary to write every single morning about the Gospel and life in general – that lead him to habitually expressing himself in writing. Photography is also a passion, specifically lifestyle photography, street photography and portraiture. Find out more on www. kiethwalter.com Instagram @kiethwalter, Facebook Kieth Walter, Twitter kiethwalter
JOVY TUANO
A master in food innovation and distribution, Jovy Tuano is a Filipino industrial entrepreneur and business leader who runs a food innovation company in the UAE. The former Chairman of the Philippine Business Council in Abu Dhabi, Jovy is also a community leader who’s on a mission to help build a viable and effective Filipino business ecosystem in the UAE.
THE PINK TARHA
Janelle Vales-Yasay and Reina Tejano-Beriñare, the team behind The Pink Tarha, an award-winning lifestyle blog in Riyadh, Saudi Arabia, spread good vibes and positivity in the Kingdom through their witty restaurant reviews, travel entries, and howto guides. Lately, they have also started vlogging, and they do all of these on top of their real day jobs in KSA. Really, they’re not that busy! Follow them at www.thepinktarha.com, www.facebook. com/thepinktarha, www.twitter.com/thepinktarha, and www.instagram.com/thepinktarha. illustrado go>4
EXCEL DYQUIANGCO
Our “Mr. Right Now, Philippines” writes and edits for a coffee table books publishing company. Since his boss is the biographer of Fidel V. Ramos, he sometimes mingles with top tier politicians. At one time, FVR even asked him to do push-ups (and we don’t know how that went!). Excel is also the author of the immensely popular children’s books “I Don’t Like to Eat” and “Lala Burara” (Messy Lala).
From The Publishers of Illustrado Magazine
PUBLISHER & EDITOR-IN-CHIEF LALAINE CHU-BENITEZ CREATIVE DIRECTOR MON BENITEZ COLUMNISTS ABY YAP ALFRED “KRIP” YUSON ANNA DE LEON SPECIAL QUARTERLY EDITION BARNEY ALMAZAR EXCEL DYQUIANCO FRANCISCO COLAYCO BI-WEEKLY KRISTINE ABANTE CONSUL GENERAL PAUL RAYMUND CORTES TRACY LEY ORENCIO LOUISE MONIQUE SORIANO PUBLISHER – UAE ILLUSTRADO COMMUNICATIONS FZ-LLC CONTRIBUTING WRITERS – UAE, PHILIPPINES, 2ND FLOOR, BUILDING 2, CANADA ALWEE VILLAROSA DUBAI MEDIA CITY ANTONINO BENITEZ UNITED ARAB EMIRATES DANABELLE GUTIERREZ P.O. BOX 72280 OFFICE 20C JOSEPH ALCANTARA TEL: +971 4 365 4543, 365 4547 KENNETH EPHRAIM SURAT FAX: +971 4 360 4771 MAI BAUTISTA E-MAIL: ADMIN@ILLUSTRADO.CO NINA PEÑALOSA-CARPIO WEB: ILLUSTRADOLIFE.COM PAOLO BENITEZ FACEBOOK: ILLUSTRADO MAGAZINE RACHE HERNANDEZ INSTAGRAM: @illustradomagazine REX VENARD BACARRA ROMAN GUEVARA ROSAN KATLEA REODICA PRINTERS ATLAS MEDIA COMMUNICATIONS FZ-LLC CONTRIBUTING PHOTOGRAPHERS –UAE, PO BOX 14833 DUBAI, UAE PHILIPPINES & USA EROS GOZE STOCK IMAGES RAEN BADUA SHUTTERSTOCK.COM IRVIN RIVERA (UNLESS OTHERWISE SPECIFIED) JEF ANOG ALEX CALUENG ROZEN ANTONIO HERSON NEBAYA
CONTRIBUTING FASHION CREW - UAE, HONGKONG, PHILIPPINES GINNO ALDUCENTE JESSIE TABLA VALENTINO MONTUERTO JASMIN
illustrado go>6
COPYRIGHT ILLUSTRADO COMMUNICATIONS FZLLC 2006 – 2017 ALL RIGHTS RESERVED. NO PART OF THIS MAGAZINE MAY BE USED OR REPRODUCED IN ANY MANNER WHATSOEVER WITHOUT THE WRITTEN PERMISSION OF ILLUSTRADO COMMUNICATIONS FZ-LLC.
POWER TO THE PINOY
>
Towards empowering Filipinos.
119 years of Independence on the 12th of June 2017. When we think about independence, freedom and liberation, what always comes to mind is breaking free from major forces that subjugate us - from the Spanish conquistadores who took our country as their own for over 400 years, to martial law and oppressive past regimes that curtailed the freedom and growth of our nation.
The New Oppressor: PINOY PINOY
By > Lalaine Chu- Benitez
L
iberation seems like such a big word that we rarely ever think of it as something personal, internal and related to our day-to-day existence. When in actuality, there are also things within us that paralyze us and hold us back from growing, not only as individuals, but also as a nation. If you are tuned in to social media for the last year and half, you might have noticed that something else has captured the Philippines. It’s neither a world power nor an opportunistic neighbor from across the shores; instead, there is this creeping destructive force that seems to have quietly laid siege to the collective Filipino psyche. It would seem that overnight, we have been taken over by social media trolls, ranters and hooligans; purveyors of fake news – both individuals and what once were thought of as respected media outlets, as well as groups dedicated to cause unrest and instability. Every single day, our newsfeeds are dominated by Pinoys versus Pinoys - the “yellow cult” versus the “dutertards”, the “decent” versus the “vulgar,” the “intellectuals” versus the “incompetents,” and the
@lalaine_chubenitez
“know-it-alls” versus the “troll-‘em-alls.” There’s an online brawl over everything and anything, from our president, to our government, to our beauty queens, to copycat advertising campaigns, even over obscure popularity contests on the internet, and yes, we even fight about “unli rice” these days! We’ve always been nervous about China usurping our sovereign rights. What we haven’t realized is that our real and very present oppressor is in fact the “warring mentality” that has become so pervasive among us Filipinos that it runs from the top echelons of power, down to the street level “masa.” Whether we are aware of it or not, the fact that we can’t seem to agree with one another (or agree to disagree) or be able to participate in productive discourse, and how we seem to love denigrating each other for all the world to see, has become a hindrance to moving things ahead in our country to serve the common good. Perhaps, you might think that it’s a small thing. Maybe for you, it’s even something to laugh about. Surely, swearing at a fellow Pinoy or trolling a post you didn’t agree with are nothing compared to our country’s humongous problems –
drugs, Marawi, Metro Manila traffic and deep-rooted corruption to name a few, that desperately need to be solved. But consider this. Wouldn’t it be good if we can all be part of positive change by building on things we can control ourselves – starting from our mindset and the way we communicate with fellow Filipinos? We can’t fix all our country’s problems with mere niceties and the proverbial joining of hands. But we can start looking into solutions when we can talk productively with each other. Furthermore, it’s high time to stop ranting. Instead of just complaining about our country and about each other, how about actually doing something productive? You want something better? Go do something about it. Finally, if you can’t be part of the solution, at the very least, don’t be part of the destruction. It’s time to liberate ourselves from our new oppressors. Ditch the deadweight. By doing so, we may be able to find ourselves a lot lighter and a step closer towards the change that we all want and deserve.
illustrado go>7
KEEPING UP WITH THE CONGEN > Tales from your friendly neighbourhood Philippine Consul-General.
M Y L I F E I N D U B A I : T h e C o n G e n’s We e k e n d
By > Consul General Paul Raymund Cortes
Consul General Paul Raymund Cortes talks about his life in Dubai – his typical weekend, giving insight on how Filipinos in the Middle East are in an enviable position of having the best of worlds – “with a vibrant Islamic economy that generously shares opportunities, a multi-cultural community that has respect for others’ faiths, a crossroads for migrants and policy-makers that make it an avenue for the pollination of ideas and opinions, a breeding ground for the migrant youth ready and raring to join the global community as active players, and an oasis that germinates what is essential to humanity.”
M
y past weekend was typical of my Dubai weekends - packed, extremely hectic. Fridays, for most, even for most of my staff, are reserved for families, outings and gallivanting around the malls, or just plain lounging at home. I harbor no complaints though. I get it. Weekends are when the Filipino community schedules their organizations’ events and activities, and what better way for them to celebrate it than by inviting their Congen to either deliver an inspirational speech or do a ceremonial toss, or grace the opening of a branch, or even present awards that serve as their ‘pat on the back.’ This particular weekend was a tad more sundry. My audience ranged from Philippine government authorities, to Filipino sports enthusiasts, to graduating students and their proud parents, to an ecumenical forum and celebration, and to a quasisocio-economic aggrupation along with
illustrado go>8
Filipinos needing government assistance the most. It started off with airport duty a little after midnight. Part of my responsibility as Consul General is to provide diplomatic port courtesies to officials visiting or transiting through the city. Dubai International Airport, with its famed service orientation and extensive aviation network, has become a preferred route for most and thus, I get to meet many of our officials when they transit DXB (Dubai’s airport code). Most often, it is a 4-5 hour layover during which, I get to be up close and personal with them, sharing views on current events, providing briefs on our Consulate’s activities and requirements (aka wish lists), and even reviewing films they watched on board the plane. These captive moments allow me us to get to know each other, almost at a personal level (snippets of opportunities which are not available to us both while in Manila). Flights
are often in the wee hours of the morning, so my body clock gets a jolt ever so often, with mealtimes shared with my principals at 3 or 4 am - a routine which my digestive system has grown quite accustomed to! Just a little after lunch was my community affair with Filipino golfers - a golf tournament in celebration of Philippine Independence Day. Before making a fool of myself at the ceremonial opening that I was to lead, I made it clear to the organizers that golf was not my cup of ‘tee.’ Yes, you read that right! I was en route to becoming a golf aficionado as a junior officer in one of our Central European posts some 20 years back, but the long hours took me away from my first-born, so I opted to forego the sport. I told that golfers that, on top of their dedication, holding their tournament under Dubai’s 45-degree sun definitely earns my respect! But what could be a better way, I added, than to commemorate Philippine Independence
KEEPING UP WITH THE CONGEN > Tales from your friendly neighbourhood Philippine Consul-General.
Day under as much heat as that of the Filipinos’ felicitous display of affection to the communities they find themselves immersed in - be it in America, Hong Kong, the Middle East, or Europe. (If you insist on me telling you, I hit the ball on my second swing. Not bad I’d like to think!) And then there was a graduation ceremony. One of the most difficult tasks asked of me is to address our youth. Phrasing one’s remarks within the confines of youthful experience is most certainly a toughie. For many grownups, youth is a fuzzy memory, a blur and hazy pigment of the past so that recalibrating our present verbal templates into the patterns geared for the young is a challenge. This becomes more pronounced for me because I had been primed to speak to young folks, those of the same agebracket as that of my teenage boys, in a father like tone, authoritative and yes, to an extent stern but solicitous. Graduation ceremonies dictate that I shift my tenor to a bit more nurturing, tenderly, more like a gentle reminder given by a doting uncle to our children to prepare themselves for their hard lessons of life. I spoke to the students about their role as the future of the Philippines, juxtaposed with the reality of having been raised within the context of migration, my words most carefully crafted to catch their youthful vibe and swag. I approached early evening rushing off to an ecumenical forum and celebration. This time, the audience was inter-faith and inter-cultural, with the
purpose of highlighting the diversity of faith and ethnicity in Dubai and how Ramadan contributes towards a deeper understanding between cultures. Addressing the 200-strong audience, I shared how Philippine history has seen the stark and painful divide between the Filipinos of the north and south. Having spent all of my career in Christian Europe and North America, my Dubai posting is my first foray into an Islamic community and thus far, has shaped a new perspective on the similarities of Christian and Islamic faiths. Stripped off details and minutiae, I felt that all faiths preach the same virtues of kindness and compassion, the essence of what humanity should be all about and Ramadan provides that experience for both our Muslim brothers and Christian expats in this gem of a city. The tranquil and sedating mood of the event laid a more meditative Ramadan experience for me, something that seemed to soothe and calm a week that has seen incoherent ramblings and deeds borne out of religious intolerance and ignorance around the world. My last two events were back in the fold of the Filipino community -- one, leading the oath taking ceremony of an organization whose mission is to play a more constructive and active role in the economic development of Southern Philippines; and another, addressing a group meant to bring cheer to Filipinos awaiting their longed-for repatriation. The bayanihan spirit is very evident among any Filipino community elsewhere in the world.
Somehow, Filipinos have no qualms about lending their hands to anyone in need of a lifeline. Be it fund-raising events for typhoon victims back home or spreading goodwill and smiles to those desperate for one, all Filipino communities seem to be masters of altruism. Our inherent social structure is like that of fire ants, locking in their arms together when threatened by an external force, ensuring their survival by rafting in the flood of despair. The Consul General’s weekend experience was not in any way unique nor could it be the proverbial falling tree in the forest. That it was one shared by 550,000 other Filipinos in Dubai and the Northern Emirates makes it just as real as the rest of the Overseas Filipino community sharing their experiences with me. We, the Pinoys of the Middle East, are in an enviable position of having the best of worlds at our fingertips – a vibrant Islamic economy that generously shares opportunities, a multi-cultural community that has respect for others’ faiths, a crossroads for migrants and policy-makers that make it an avenue for the pollination of ideas and opinions, a breeding ground for the migrant youth ready and raring to join the global community as active players, and an oasis that germinates what is essential to humanity. I could not have asked for more that weekend. And that’s only on one Friday. Saturday is longer tale altogether.
illustrado go>9
FEATURE >
A
L I V I N G I N T H E U A E : K a b a y a n S t a r t e r G u i d e
Living in the UAE where there is no income tax can be a dream for some Filipinos back home. While we savor the lifestyle in the emirates, let us not forget some basic essentials that should guide us as we venture into a life away from EDSA traffic and Manila pollution. Here’s a guide for kabayans who are in the UAE for the first time. By> Keith Wa lter
@KiethWalter
1. Do not be picky when job hunting.
2. Know and understand the basic UAE laws.
You will feel a lot of pressure when you look for a job in the UAE since you would need your tourist/visit visa converted into an employment/residence visa within 1 to 3 months (depending on what type of visa you have). Thus, in looking for a job, most of the time, you don’t have the liberty to maximize options. When you get an opportunity for a starter job, grab it. You have zero UAE experience and most companies require that. Being a manager in the Philippines, does not mean you can land the same job here. Be open to possibilities. You know what you are capable of, so look for a job where you can still feel comfortable with yourself, and plan for your future.
Read up on the basic UAE laws that will affect you and know the do’s and dont’s. You are living in a foreign country, therefore, you need to adapt responsibly. Respect the culture and embrace life away from traditional or popular Filipino living. Arabs may come off differently when conversing but they mean no harm, nothing personal. Women must be prioritized. No matter how technologically advanced the UAE is, it is still a conservative country, so public display of affection is frowned upon. Ask around. Talk to those who were in Dubai for a long time. Research. That’s basic and necessary. Know and understand UAE law and you’re safe.
illustrado go>10
FEATURE >
3. Be practical when renting accommodation.
6. Don’t get pressured by trends.
While taxes are not a problem in UAE, the cost of living can be. Rent a place where you can be comfortable both physically and financially. Sharing your rent with other people could be a practical solution, but learn to manage the situation smartly. Your flat mates are not your family members, so they don’t need to know everything about you. Be truthful with them, but make sure you give yourself personal space. Rent at a reasonable price but be prepared to pay the price of less privacy when sharing personal space. Cost and comfort must be balanced at all times.
When you’re in the UAE, people back home will think that you are earning gold or you are living a very high-end life. Posh, trendy, hippy, high! You’re earning dirhams, man! We have this tendency to be pressured by trends since it is quite easy to spend on material luxuries here. Whether you’re new here or not, do not be carried away by trends. Live within your means. Do not portray an image where you are putting your living standards up high on a pedestal. Do not be pressured by the trendy kabayans out there. You’ll have things in your own time. You shouldn’t have the most expensive smart phones and all those branded items if you are struggling to pay rent. Adjust your monthly spend versus your financial obligations. Otherwise, you’ll end up living in debt and will soon get lost trying to manage.
4. Bring liniment to help you save the day . This is fun! Liniments such as White Flower or Vicks Vapor Rub can be of great help when you’re in public places. Since the UAE is a multi-cultural country, you may not be used to encountering certain physical attributes that are not common in the Philippines. Every culture has its own specific practices concerning food, hygiene and etc. We need to accept that. Let’s just say liniment is good for your health – at all times especially at the Dubai Metro. It’s a lifesaver and it’s selfexplanatory. Next please! 5. Refrain from converting dirhams to pesos.
Everyone is guilty of converting dirhams to pesos when in the supermarket, when dining out, or making other purchases. While it’s normal to do that in the beginning, doing it by habit will be frustrating for you. You will feel like everything is expensive! The cost of living in the UAE is high. It is a matter of balance. It’s not always healthy to compare one thing to another. Live in the now. If you have dirhams, then use dirhams.
7. Invest wisely.
And while we are at it, we also need to invest wisely. Focus on what is necessary. Having less is more - more savings! Do not be a one-day millionaire. Do not spend all your money after every salary and you suffer in between the weeks of the month. Invest on things that will give you a return. Since you have all the financial means to save up and invest in your future, use your time here to do so. Learn best practices on how to save up for your future such as making the right investments, life coverage plans and long-term assets. There’s a different sense of fulfillment when you know you are secured. You know that! 8. Show them Filipino work ethics.
Filipinos are well-loved in the UAE because of their work ethics and values. In a recent labor survey, Filipinos ranked as one of the most favored employees in the emirates since we speak
illustrado go>11
FEATURE >
English, we are very presentable, we are easy to work with, we are friendly and sociable, and we get things done in a very efficient way. It is also highlighted that Filipinos are very creative. #FilipinoPride. Continue to be part of that campaign, show them how a Filipino works! Let us prove to them that we Filipinos have our own special way of accomplishing the job that’s been given to us. 9. Learn how to properly communicate in English.
It is not about being perfect in grammar; it is about being fluent enough to express yourself. Ninety of the population in the UAE is expatriate, and you’re part of that. So, you need to be confident enough in speaking the common language. If you know you can express yourself well enough to be understood, then there’s nothing to worry about. 10. Know your reasons for being in the UAE.
Some stories are sad, some are happy, but at the end of the day, we all have our own stories to tell and we owe it to ourselves. You are here in the UAE for specific reasons; to earn better for your family, to seek opportunities for career advancement, to move on and forget unfortunate situations, to be free and a lot more! At the end of the day, you are responsible for your choice to be away from your comfort zone in the Philippines. So while you have your reasons to live here, don’t forget to have fun! There’s a lot to be thankful for when you are actually living in UAE, so enjoy the moment while it lasts! The UAE is a little Manila, with a remarkable amount of Filipinos living here, so you’ll surely have the company of kabayans everywhere you go. Make the most out of what you have here! Have fun and embrace all the opportunities out there! This practical guide should help you to start your life in the UAE with the least hassles. There are many things that you
illustrado go>12
need to know about the culture and the laws in the UAE, but when you are at least aware of the basics, you’ll survive. I still believe that ignorance will eventually turn into wisdom when you have good intentions. So, keep those good intentions intact and you’ll be safe, no matter what happens!
COMMUNITY >
DUBAI PCG HOLDS TOWN HALL with SECRETARY ALAN PETER CAYETANO The Philippine Consulate General in Dubai and the Northern Emirates led by Consul General Paul Ramyund P. Cortes held a Town Hall meeting with Secretary of Foreign Affairs Alan Peter Cayetano at the Consulate’s Rizal Hall on 27 May 2017. Joining the Secretary were Undersecretary for Policy Enrique Manalo, Office of European Affairs Assistant Secretary Maria Cleofe Natividad, Philippine Ambassador to the UAE Constancio R Vingno Jr., and officers and staff of the Philippine Embassy in Abu Dhabi and the Consulate General in Dubai. Over 250 guests attended the event and participated in the open forum. Among the questions raised were the official visit of President Rodrigo Duterte to the UAE, issues on martial law, and federalism. Secretary Cayetano also discussed the proposed abolition of the passport appointment system, the implementation
of the 10-year passport validity, and the acceleration of the passport procedures. It was the Secretary’s first overseas community event as the country’s top diplomat. Backed by his 25-year experience as a lawmaker and as a local executive, he vowed to lead the DFA as it seeks more effective and efficient ways and means to deliver consular services. He also assured the community that the DFA remains committed to providing top-notch quality service to its public. He committed to ensuring the overseas community that the DFA, DOLE, and the rest of the Philippine agencies represented in the UAE will remain promoting and protecting the well-being of the Overseas Filipinos through the One Country Team approach. Picture 1: Secretary Alan Peter Cayetano with Undersecretary Enrique Manalo, Assistant Secretary Maria Cleofe Natividad, Ambassador Constancio Vingno, Jr. and Consul General Paul Raymund Cortes during the town hall meeting. Picture 2: The Filipino Community leaders, media and other guests during the town hall meeting. Picture 3 : Senator Alan Peter Cayetano with the officers and staff of the Philippine Consulate in Dubai and the Northern Emirates.
Filipino-Owned Itadaki Japanese Restaurant Launched Itadaki Japanese Restaurant, owned by Filipino entrepreneurial group Asenso Filipino opened its first branch in the UAE at the Wasl Vita Mall, Dubai on the 18th of May 2017. The launch was marked by a gathering of distinguished guests from the local Filipino community. ‘Itadaki’ from the Japanese word meaning “summit” offers authentic traditional and fusion Japanese cuisine prepared with authenticity and quality in mind. For orders, reservations and events visit www.itadakirestaurant.com or call +9714 3427999.
illustrado go>13
BUSINESS
>
The Enterprising Spirit: EPISODE 1
The Dark Side of Entrepreneurship:
10 Things People Don’t Tell You about Being an Entrepreneur By> Jovy Tuano
Just like watching a TV series, perhaps the best way to tell enterprising stories is to keep readers entertained and connected with real life experiences and scenarios, rather than boring principles and theories about doing business. So I thought of writing a mixed genre Netflix-ish series that spans adventure, action, drama, comedy, thriller and maybe, even horror. Because, you better believe it, doing business is really one exciting ride with lots of ups and downs, and all sorts of emotions. Now brace for some thrillers before we get into action. 1. Customers are not interested in you, your company, your status or your business
Customers are interested in themselves and their own problems. They are looking for someone who can solve their problems and serve their needs for free or for a price that you may not make money at all. Many internet-based start-ups nowadays find ways to capture customers with free subscriptions and trial orders while generating profits from upgrades and advertising revenues. 2. You will be alone
It’s was your idea then you do it yourself! That’s after realizing that your cofounders and investors are not really passionate entrepreneurs like you. They just want their ROI while they are busy with their own work and personal
illustrado go>14
priorities. And if you think that you can easily manage a small business since you worked as a senior executive in a large corporation, you are absolutely wrong! At start-up stage, be ready to clean up your mess and other peoples mess, drive your own delivery van, carry plastic bags and heavy boxes for your customers, answer phone calls as the secretary, accountant and customer service representative. Customers don’t care who you are. They just want their order, right now! 3. Your best customer can be your worst and your worst customer can be your best
As they say, it takes a long time to get a loyal repeat customer and it takes a split second to lose one. People are creatures of habit and when customers get used
to buying your product or services you don’t want to stop that habit. So if any of your staff disrupts that habit due to failure of delivery, then your best customer becomes your worst customer. An old adage popularly known as Murphy’s Law says that “Anything that can go wrong, will go wrong”. In future episodes, you will learn how to convert a worst customer into your best customer. 4. You will be the last person to put money in your pocket
Staff salaries, rent, utility bills and payables to suppliers become your priority. Say goodbye to monthly paychecks, comfort and fringe benefits. You are no longer a parasite. You are the host of parasites and could become a prey of predators if you are not in control of your business.
BUSINESS
5. You may be digging your own grave
You start digging your own grave when you sign contracts or agreements without understanding the fine print and escape clauses, when you issue post-dated checks without monitoring funds, when you get into a type of business without industry knowledge and experience or when you use loan proceeds and investors’ money for personal use. 6. You will be insulted, embarrassed and probably crucified
It’s a dirty game out there. Receptionists and secretaries will show you their power to fix or not to confirm your appointment with their bosses who can give you deal of your life. Security guards will interrogate you like a terrorist. Customers may rant about you in public. Competitors would like to see you nailed to the cross.
>
to social media for auto reminders and virtual greetings. Some people will hate your guts and challenge your fame and success. They will destroy you. 8. It will be very difficult for you to talk about religion, sex and politics
Everyone is your customer and you don’t want to be in the crossfire of conflicting views especially in social media. In the end, you stand up for what you really believe in until you realize how to value and respect everyone’s opinion. 9. You will have lapses and may have personality disorders
The more you think and plan the more you forget. The more you talk the less people understand you. Simple things may become complicated in the process. Then there goes the trust issues with people you deal with every day. What is wrong with him? Is there something wrong with me?
7. You will lose many friends and gain enemies
10. You will have nightmares and may become crazy
Getting too serious with your business will take away your precious moments from your family and friends. You will miss social celebrations and may forget to send special presents. Oh big thanks
Sleeping and rest time is bound to be disrupted with multi-channel communication with customers, partners, team members and suppliers who run after your engagements and
commitments. If the going gets tough with failed deliveries and payout delays, nightmares and bad dreams may occur. On extreme cases, you can go crazy or people think you are crazy and hopefully crazy people will continue dealing with you. Solutions range from medical attention, yoga to spiritual meditation.
illustrado go>15
BUSINESS >
C U S T O M E R S E R V I C E : Why the customer is still king By> Ishwar Chugani
P
eople are always talking about customer service, whether it’s to praise, criticise or demand. But what really defines effective customer service and what does this mean to our bottom line? In the textbook sense, customer service is defined as the delivery system of a product or service, and the manner in which the customer is treated upon entering a store. It includes the employees and the policies, practices and procedures they put to use. However, there is no guidebook on delivering the best in customer service; rather it is an instinct, which continues to evolve even today. We are in the customer experience business where a future purchase is directly impacted by how customers feel about doing business with you, rather than what they think about your product or service. Experiences are what consumers’ value most. Hence, businesses must be finely tuned to what customers think and feel, as well as observe what they do in order to anticipate the customer’s needs and desires. You should never lose sight of your customers; strive to understand their needs and buying patterns. In order to build and sustain customer insight a company must maintain constant contact illustrado go>16
through customer surveys, product reviews, regular telephone contact, and feedback cards.
each step of the experience from learning and selecting a product or service; to purchasing and ultimately using it.
When an entire organisation is imbued with this kind of empathy for customers, employees are more likely to anticipate and respond to customers in a consistent and reinforcing manner.
By consciously managing the signals your business emits, you can establish a template for the experiential expression of your brand. These are your tangible brand ‘edges’. Customers value experience so highly that even a slight improvement can contribute to building greater customer loyalty.
The total customer experience is affected by signals, which leave a lasting impression on shoppers. These signals may be rational or emotional, each carrying a message, suggesting something to the customer. Sensitising your people to recognise and evaluate customer signals is an essential part of experience management. The goal is always the same: eliminate negative signals; overhaul neutral ones to enhance a positive impact; and insert a variety of positive signals that encourage brand loyalty. Customers will consciously or unconsciously tally every signal they encounter as they experience your business, product or service. Designing a carefully crafted experience ensures that every signal is tailored and targeted to register or reinforce a specific take-away impression and never detract from it. Experience management systems are designed from the perspective of the customer. The experience signals are synchronised with customer desires at
The desired goal is to create a broad experiential ribbon for the customer by creating signals that tie back to the specific targeted customer impression. In this process the business can leverage the full preference-building powers of experience. Remember, customers expect your core service to be good, or they wouldn’t use your product or service in the first place – can you exceed their expectations? Welcome to the experience economy, where what you sell is less important than how you sell it. Forget about product differentiation, retail today is in short supply of distinct experiences. Create one, and you will establish a longterm relationship with your customers. Your competitors may be able to match your products and services feature for feature, but the experiences you create are yours alone; this is your true competitive advantage.
Filipino Progress & Diversity
My job I work for a group of companies engaged in pharmaceuticals, FMCG as well as the manufacture of building materials. I lead our organization’s Human Resources & Development teams, providing services and advice on HR development and HR transactional services. My roles are talent acquisition, learning & development, performance management, organizational development, leadership development and employee total rewards management.
Head of HR – Tiberius Holding Limited DIP, Dubai, UAE
I have more than 20 years of experience as an HR professional and have a strong expertise in employee development programs. I am responsible for managing the yearly HR budget and employee development activities to maintain and improve overall staff morale. I joined the company in 2012, and established a comprehensive employee learning and development program, awards and recognition, performance management system as well as introduced several HR policies and procedures.
ARCH. ERNESTO R. OLIQUIANO IV, UAP, INT’L ASSOC. AIA
Deyaar Millenium Hotel in Al Barsha, Emaar South in DWC and the Swiss International Scientific School in Al Jadaf for both Architectural and Interior Design works.
JOHN GILBERT FLORES
Senior Interior Design Architect, U+A Architects Dubai, UAE My job I work for an international design firm which offers comprehensive design solutions in architecture, interior design, engineering, planning and landscaping. I started my Middle East career in 2004 at 23 years old with Dewan Architects in Riyadh, KSA, where I worked on projects for the Saudi Royal Family, Ministry of Foreign Affairs and some hospitality brands. This allowed me to travel to countries like Kuwait, Bahrain, Qatar, Kazakhstan, Iraq, UAE and Oman. In 2009, I moved to the UAE and started a career with LWD Architects, Clifton Interiors, DWP - Design Worldwide Partnership - JLT, Damac Properties and finally U+A Architects. I was part of numerous award winning projects and developments. Recently, my team handed over the Al Habtoor Polo Club & Resort - St. Regis Hotel in Dubailand. Currently I am with a team tasked to deliver
My work day My work day normally starts with a cup of coffee, a pile of shop drawings and paper works to review. After that is the routine site walk to oversee progress, anticipate and solve site issues before they escalate. During the week, I can be at two sites in a day and do the same thing. The real challenge at work is keeping an eye on the details at the execution stage. A normal person would see a wall just as it is, while I would look at a wall as blockworks and accessories, rough-ins, pre-plaster, plaster and render, final finish, skirting and cornice, which have to be inspected one by one during application. Message to Filipinos Filipinos are known to be hard working and for being highly talented individuals. Don’t just keep it that way. Don’t just settle for a senior position, to be the best employee or the trusted assistant. Aim for CEO position, to be the best employer and have a trusted assistant. Get rid of the idea that your career abroad is temporary, and that at the
at the work place >
My work day My typical day starts with meeting and briefing with my staff. We do this to keep track of all the activities for the week. I usually check each single thing that we need to accomplish and what is expected of me and my team. HR is a helping profession, and thus we treat each employee in our organization with utmost care and respect. From a simple salary certificate requests, to complex coordination of health insurances, I see to it that my team and I efficiently deliver. I also act as business partner to the C Levels executive in our organization. My main role is to assist them in planning and developing our existing workforce. Message to Filipinos Put God first in everything that you do. Secondly, continue to learn to improve your craft.
end of your contract you will come home and return. Returning as a CEO of your own business empire abroad would be better than returning as an expat. Never settle for less and always aim for the top, but don’t forget to look back. My late father Ernesto F. Oliquiano once told me, if you want to be on top, you should aim over that top. At least when you missed, you still hit the top.
illustrado go>17
ANGAS PINAS > Pinoy Pride. Kabayan Ganyan tayo eh!
Nikki Muller:
When opportunity knocks twice photo courtesy of natgeotv.com
By> Excel V. Dyquiangco
Singapore-based Swiss-Filipina Nikki Muller is a TV host, presenter, producer, actor, writer, singer and composer. A storyteller and one who does it with gusto, Nikki started her career at 15 years old hosting MTV@Mbassy, and continued on to be part of Studio Disney at 20. She acted in various plays in Singapore, and also earned nominations at the Asian Television Awards. These days, this energetic Pinoy+ hosts Nat Geo’s The Food Files and presents at Fox Sports
N
ikki Muller would never have thought of television as an option if not for a serendipitous encounter outside her high school gates in the year 2000. The host and presenter based in Singapore recalls an MTV film crew waiting to interview students about the upcoming movie ‘Men in Black.’ “When the producer approached me to ask my friends and I some questions, instinctively I took the microphone and started interviewing my buddies,” she says. “Soon after that, I received an invitation to audition to co-host MTV@MBASSY when I was 15 years old. We filmed in the Philippines but it broadcasted around Asia. This was around the time of Donita Rose, KC Montero and Sarah Meier.”
illustrado go>18
Since she had to keep her grades up in high school, however, she had to stop after one season as the hours were long and the shoots were until the wee hours of the morning. It didn’t take long for her to bag another show right before she graduated from high school, though, as a co-presenter for Studio Disney on the Disney Channel for two years. “I filmed in and out of Singapore when I was 17 and learned so much about the craft,” she says. “This is what inspired me to take it seriously and study Broadcast Journalism in the USA. When I was 19, I received my first regional nomination as Best Entertainment Presenter at the Asian Television Awards. I’m very proud of that!” Getting Her Feet Wet
Right after college, however, Nikki switched gears to work at the United Nations Head Quarters in New York City but the limelight still beckoned. In 2011, she returned to television in Asia – but not without hardships. “It was a very difficult process to begin again after being away for 5 years,” she says. “I knocked on doors, I checked online sites for auditions and eventually was taken under the wing and guidance of my agency, Fly Entertainment who helped me land projects. It was a year of struggle before I got my feet wet. You have to do this job because you love it.” Perhaps one of her most memorable hosting duties was when she hosted ‘Bicycle Diaries’ on Channel News Asia. She described it as one of her most
ANGAS PINAS > Pinoy Pride. Kabayan Ganyan tayo eh!
rewarding experiences as she cycled along the Mekong River along six countries during a time when development was starting to affect the local communities. “I landed in Myanmar the day Aung San Suu Kii was sworn into government and the air of hope and change was so palpable,” she says. “I met so many incredible individuals - so down to earth and willing to open up their homes and hearts to complete strangers. I have loved cycling ever since!” This year Nikki is set cover the Championships at Wimbledon for the third time. She has had a chance to sit down and interview some of the world’s greatest athletes such as Boris Becker, Bjorn Borg, Serena Williams, Roger Federer, among others. Her most surreal experience, though, was meeting and spending time with her childhood heroine Martina Hingis. Fighting Burnouts
Although to some people her job may seem glamorous, Nikki admits that she has had some burn outs in the process. To combat the fatigue, she meditates and practices mindfulness when she can. “I’ve learned to be open to opportunities even if they don’t always feel like the right fit,” she says. “There is always a new skill to learn and value to add to a project, but of course, always draw the line where health and well-being is at risk. Taking on challenging work is rewarding but you must also draw the line and put your health and well-being first.” She adds, “Every year I have come to understand my priorities more and more. I now try to ensure that no work year is carbon copy of the last. It’s important to take on new experiences and cast the net wide until you find the perfect fit or until you feel you’ve had your fill of adventure and can focus on one true path.” Currently Nikki produces feature stories for Fox Sports Asia and she sees herself really harnessing the story-telling angle by being more actively involved in the creative development of future TV shows. In the near future she hopes to invest in her role as a presenter and as a background researcher who helps with ideas, writes stories, and directs the look and feel of the shots. “I think you add so much more value to a product if you can be well-rounded,” she says.
photo courtesy of Frank Foo illustrado go>19
FASHION
>
PHOTOGRAPHY: DR. MARLON PECJO STYLIST: JANET DELA FUENTE HAIR AND MAKE-UP: BEM ABELLEDA MODELS: CHARMAGNE DE GUZMAN AND CARLO ADORADOR
N A B R U “Pinukpok” barong with built-in scarf and black pants by Gerry Katigbak
illustrado go>20
FASHION
>
From the richness of the archipelago’s indigenous traditions, comes a fresh and edgy style that’s uniquely and undeniably Filipino. Inspired by nature’s organic shapes and hues, fashioned by skillful tribal artisans’ hands, meant to make our forefathers proud – Pinoy urban ethnic stands a cut above the rest from the eclectic streets of Manila, to the cosmopolitan global fashion stage.
C I N H ET Apple green tank dress with multicolor beadwork from Souk at The Ramp; dark blue and cream lace bolero by Richie Ortega from Souk – The Ramp; leather earrings with beads from Souk at the The Ramp; abaca sling bag with beaded strap from the Higaonan tribes by Modi; tights - stylist’s own
illustrado go>21
FASHION
>
Long sleeved button down shirt by Mundo at The Ramp; Inaul shawl, hand-woven by Maguindanao women made of Rayon silk by Modi; slim pants by Jun Escario at The Ramp
Paisley dress (worn as top) in heavy gray and black cotton by Gerry Katigbak; black jeans and patent black pumps - model’s own; silver bangles by Lime at The Ramp; bejeweled feather hair comb by Amir Sali
ii ll ll u us s tt rr a ad do o g go o> >2 22 2
FASHION
>
On Charmagne: Off-white tunic dress with corded bib front by Souk at the The Ramp; Ilocos-made black and white woven shawl by Gerry Katigbak; abaca bag by Modi; earrings - stylist’s own On Carlo: “Pinukpok” barong with built-in scarf and black pants by Gerry Katigbak; off white shoes by Red Alert at Rue de CMG;
illustrado go>23
ILLUSTRAGRAMMERS
>
A roundup of the Instagrammers we love
The heat makes us slowdown in everything we do and sometimes, we just feel uninspired. When was the last time you posted something online? We bet it’s too hot for you to go outside and snap a photo without squinting. But don’t you fret! In this issue, we’ve listed down a new crop of Illustragrammers who are unfazed by the season. Check out these folks who continue to give the World Wide Web some flavor with their inspired selfies and #OOTDs. Here’s your regular dose of inspo for your next post! Conquer the sun in style! Marga Esquivel @marga_esq This NYC based Filipina model came on the rise when she booked shows for Gucci and Chanel. She also shot a lookbook for Marc Jacobs and Nasty Gal. Her minimalist-tomboy look got us double-tapping on Instagram. She is definitely a #GirlBoss in her own right!
Kerwin King @kerwinking Apart from being a social media influencer, this boy from Manila is also an actor, singer and an illustrator! If you’re trying to work on your color blocking and pastel aesthetic that is only one filter away from being IG-worthy, dive in head first to Kerwin’s account! He will not disappoint. ‘Nuff said.
ILLUSTRAGRAMMERS
>
A roundup of the Instagrammers we love
Cher Lui Pio @cherluipio This chic from Manila serves awesome realness on Instagram as if all of her posts are “unfiltered”. She’s not all about glam and bright photos — which makes her a unique Instagram resident. But it doesn’t mean that she steps out of her house looking less that stylish! Learn how to make your clothes work with Cher, we promise — it would be feed changing!
Rodel Flordeliz @rodelflordeliz NEXT ATTRACTION: Say hello to DJ Flynn Rider aka Rodel. Who doesn’t like a good smooth energetic radio voice? Match this with a good sense of style and a nice Instagram feed, and who wouldn’t hit that follow button upon landing on his account? What are you waiting for? Click that follow button already!
illustrado go>25
MY PINOY LIFE IN >
5
T H I N G S YO U S H O U L D A B O U T R I YA D H
K N O W
By> The Pink Tarha - Janelle Vales-Yasay and Reina Tejano-Beriña
Closed doors tend to exude an air of mystery to those standing before it. For us who live behind it, the story is not always what you expect it to be. Saudi Arabia is a unique country and not everyone gets a chance to see it for what it really is from the inside. Expat travel to Saudi Arabia is limited to those either performing pilgrimage at the Holy Cities of Makkah and Madina or those coming here to work. Therefore, we have taken it upon ourselves, with a little help from the internet, to pop open a window (since we, as mere country ‘guests,’ are not authorized to open the doors) and let you in on things that you might not have known about Riyadh, Saudi Arabia’s capital. Here are the 5 things you probably didn’t know about the city. 1.Riyadh is a growing oasis of modernity and modernization!
Contrary to popular belief that we live in the middle of the dessert in an oasis filled with tents and surrounded by palm trees, Riyadh is actually a bustling city of unique skyscrapers, busy roads, and thriving communities. We may be surrounded by sand dunes but that’s outside of the city proper. The truth is, Riyadh is ‘the’ oasis and instead of
illustrado go>26
tents, we have towers like the Kingdom Center and the Capital Market Authority Headquarters. The highways of Riyadh are wide and clean and the cars that ply these roads create a car show of sorts every day! In the last two years, work has gone underway for the construction of the Riyadh Metro which will improve commuting and transportation in the coming years. Apart from that, the skyline continues to evolve. Exciting new buildings like the sail-shaped Al Rajhi Tower and the twisted tower of Al Majdoul are on the rise.
Here in Saudi Arabia, they are keen on protecting and preserving their traditions, culture, and heritage. But they are also up-to-date with all the latest technologiy in the industries of science, health and information. The internet has also played a huge role in transforming the society in recent years. In 2012, the country was reported to have the largest number of mobile phone users worldwide. Twitter, Instagram and Snapchat are the main portals where Saudis like to express themselves.
MY PINOY LIFE IN >
embellished with gems and crystals, embroidered with the finest threads, or decorated with lace and textured fabrics. The abayas and tarhas (veils) also protect women from the scorching heat of the desert sun and the swirling dust of a sandstorm. They’re both stylish and practical. 5. It’s not at all bad to live here. 2. There are lots of events happening here.
Is Riyadh boring? Well, not anymore. You must have heard that we don’t have cinemas here yet but it doesn’t mean there is no entertainment. Since the establishment of the General Entertainment Authority, numerous events and activities have been hosted in Riyadh, including concerts, bazaars and exhibits from local and international brands. Food truck festivals have also gained popularity. We even heard that Oprah will visit Saudi Arabia in the last quarter of 2017! Riyadh is turning into a tourist destination. Yes, slowly, but it’s happening! And it will get there. 3.The Sale Season here is like no other!
Shopping is next to breathing for a lot of women in Riyadh mainly because of the ridiculously low prices for bags, shoes and clothing during the sale season. It drives us bonkers to see how a 200SAR item can get as low as just 50SAR or even 30SAR when discounted. It gives us no reason to say no whenever we pass by a great bargain. To top that off, there’s no tax in Saudi Arabia (just yet) so we
get prices that are as low as they’re ever going to get. Yes, it’s true that there are not a lot of things to do here but we’re thankful that we get to experience a real “shopping festival” in every sense of the word several times a year in Riyadh. And because it’s not easy to enter Riyadh for those outside the Kingdom, we have all these amazing stuff at ridiculous prices all to ourselves! 4.Wearing the abaya here is awesome.
Women in Saudi Arabia are required to wear a cloak called the abaya. Most expats would think that it is an inconvenience but not in our experience. See an abaya is awesome because it lets you worry less about what you need to wear before going out. You can be in your pajamas or house clothes and if you need to step out, just slide in to your abaya and voila! You can be in public in your jammies and no one will ever know. Nowadays, abayas are no longer constrained to the color black and we have seen fashionable abayas in pale and neutral shades. They can also be
We chose to work and live here because of a lot of different reasons and factors. We will be lying if we say we were not scared of the changes that living in Saudi Arabia entailed. But as things happen in our lives all the time, we shouldn’t wait to do something until we’re no longer scared. If you still feel some form of anxiety towards the notion of living/ working in Saudi Arabia, remember that there are two sides to every story. There are a lot of misconceptions about the Kingdom and surely, it’s not a perfect place (just like no country is perfect) but it has thrived for years, and we wouldn’t be here today if we only subscribed to the negative things you will find online about Saudi Arabia. We’re saying this in terms of living conditions, accessibility to food and water, cost of living and safety. Surely, bad things happen all over the world but that is not indicative of the state of an entire country. At the end of the day, there is always a silver lining and as we always say in our blog, “If you can’t change things, change the way you look at them.”
illustrado go>27
PINOY BIYAHE GUIDE > See the world, kabayan! Here’s how.
El Camino De Santiago: PILGRIMAGE TO SANTIAGO DE COMPOSTEL A By> Al P. Manlangit
The straight-as-an-arrow road through grassland ahead of Navarrete.
Filipino travel bug Al Manlangit tells us about his grueling pilgrimage to Santiago de Compostela, Spain, where he biked the whole 750km route from Pamplona close to the French border. With just a backpack filled with some clothes, a camera, some Granola bars and a bottle of water, he pedaled away and headed to where St. James – one of Christ’s first disciples, was believed to be buried.
Vineyards like this proliferate along the wine region of La Rioja.
F
inally, after years of procrastinating, I found myself on the way to Santiago de Compostela in Spain, biking the whole 750km. route from Pamplona close to the the French border. With a backpack filled with some clothes, a camera, some Granola bars and a bottle of water, I pedaled away on a bright morning along the highway headed west.
illustrado go>28
Lovely cloister in the church of Los Arcos.
Like millions of pilgrims dating back to 800AD, I would be making my way to a place aptly called “The Field of Stars” where, legend has it, St. James (the first of Christ’s disciples to be martyred) was believed to be buried. King Alfonso II of Asturias declared him the patron saint of Spain and a church was built over his tomb. As his popularity spread far and wide in 11th century Europe, people started going on pilgrimage along the route that became known as the
PINOY BIYAHE GUIDE > See the world, kabayan! Here’s how.
The intricate facade of the Baroque church in Astorga.
Camino Frances. The whole length covers some 789 kms, and the traditional way of doing it is by walking, taking over a month. I did it by bike in twelve days. Many go on pilgrimage for various reasons and some may not even be religious in nature; mine was to fulfill a vow made 10 years ago on a visit to Spain. The first day was hard. I had trained for six months but nothing prepared me for the challenging route over the low-lying hills of the beautiful Navarre province. I struggled doing 44 kms. until Estella, my first stop for the night. There are pilgrim hotels in every town called albergues. Check in for about 6-8 Euros per night and get a bunk in a 4 or 6-bed dormitory room with shared toilet/shower facilities which are cleanly maintained. Most have restaurants serving a pilgrim’s meal of soup, a main course of grilled fish or Rolled hay on the fields of was a usual sight.
wedding in Navarrete.
Approaching the town of Najera. illustrado go>29
PINOY BYAHE GUIDE > See the world, kabayan! Here’s how.
A lovely stone bridge in Molenaseca.
meat and a jug of wine. For the same amount as your room, you can eat well, albeit simply. Most days, I woke up before daybreak, and headed out at 6:30am after a quick shower and light breakfast. I would pedal for about 8 hours with rest stops along the way, and stop at the next town at about 2 to 3pm. I usually visit the nearest church to give thanks and pray for a safe journey for the next day. Depending on the terrain, I averaged 60 kms per day. The longest I biked was 110 kms from dawn till dusk on the flat plains of the Meseta between Burgos and Astorga.
grass, corn plantations, vineyards and wheat fields to high mountains with heavily-wooded forests and exposed bare scrub. The towns and cities were beautiful and interesting and it would’ve been nice to spend a couple of days more exploring each one. The exquisitely-designed towering Gothic cathedrals in Burgos and Leon built in the 12th century were a sight to behold while Astorga’s and Logrono’s Baroque facades were selfie-worthy.
I passed through all kinds of terrain from plains with wavy
I usually biked on the two-lane roads which had a meter-wide space on the side allotted for cyclists (the motorways are prohibido) but sometimes joined the walking peregrinos on the narrow gravel pathway exchanging greetings of Buen Camino!
I accidentally fell into this shallow ditch while reaching down for my water bottle.
This marked the entrance to the desolate track across the Montes de Leon mountain range.
illustrado go>30
PINOY BYAHE GUIDE > See the world, kabayan! Here’s how.
They all came in different nationalities - men, women and children carrying backpacks and pitching tents on the grassy knoll as if having a picnic on a weekend. Sometimes I joined fellow cyclists and we biked together then swapped stories during rest stops over a glass of wine or gelato bought from a roadside restaurant. Many had come biking from as far as Genoa, Prague and even Wales! The weather was fine most of the time but there were three days when the heavens gave way to uninterrupted rain while I was out on the road. I had some bad spills, which made me wonder what I was doing out there - wet, cold and miserable. There were times when I wanted to give up especially in the hard mountain climbs from Villafranca to O Cebreiro when I thought it would be my last outing. But somehow - even surprising myself - I found the strength and determination to go on. It was quite anticlimactic on the last day when I arrived in Santiago de Compostela. The rain was pouring white sheets, so could hardly see a thing in the horizon. The muddy road plunged downward from the last hill and save for my luggage covered with the black plastic garbage bag, the bike and I were drenched to the bone. It was difficult to read the signs so I tried to find my bearings through what I remembered from the map.
I entered the Obraidoro (the main square) and there loomed Santiago de Compostela Cathedral in all its baroque glory. Ah, mission accomplished! This must’ve been how all the millions of pilgrims who came before me felt as I gazed at the twin steeples: joy, sadness, relief. I parked the bike outside near the imposing staircase, removed my backpack and carried it with me into the magnificently-lit interiors of the church. As I knelt and started my prayers, I felt a surge of mixed emotions. Maybe it was the sheer exhaustion or perhaps just the relief that I made it safe and sound after 750kms, but I did what I had not done in a long, long time… I cried. TRAVELER’S NOTES: To bike the Camino, I ordered the 10-speed bike through www. tournride.com. They delivered the bike to my hotel on the day of my arrival. Take just few clothes (preferably with quick-dry fabric), to lighten your load. A good pair of shoes and socks are important for comfort and to avoid blisters. I used a lot of petroleum jelly to keep my feet lubricated. Protect your face with a hat and have a light plastic poncho in case it rains. Don’t worry about food and water which can be found in restaurants and stores along the route. Keep an open mind and take each day as it comes. Buen Camino!
Millions of pilgrims have walked along this Roman stone bridge to cross the Arga River in Puent la Reina.
A lone pilgrim walks across tall haystacks dotting the landscape.
Finally in the Obraidoro right in front of Santiago de Compostela Cathedral.
Peregrinos walking across the field in Sarria. illustrado go>31
ADVERTORIAL >
Iftar Offers from Le Meridien – Abu Dhabi Looking for Ramadan dining options in the capital? Check out these irresistible offers from Le Meridien – Abu Dhabi!
win 1 return air ticket to any destination of their choice courtesy of Gulf Air. Price: AED 155 NET inclusive of Ramadan juices + water;
Iftar Buffet
AED 75 NET for kids aged 5-12 years. Kids under 5 dine free. For reservations, call 026446666 or email 01899fnb@starwoodhotels.com
Designed to be enjoyed with family and friends, the Buy 2 Get 1 Free - Layali Al Sahar Iftar Buffet at Latest Recipe all-day dining restaurant offers a variety of dishes prepared from the freshest ingredients. Guests can expect a selection of soups, hot and cold mezze, followed by mains of seafood, grilled meats and chicken such as hammour harrah, lamb ouzi and Morrocan chicken tajine, while a range of traditional Arabic desserts like kunafeh and Umm Ali will satisfy your sweet tooth. Guests dining will be part of the weekly raffle draw to
illustrado go>32
Ramadan Special including Iftar & Sohor
Surround yourself with traditional artistic elements and warm Arabian hospitality as you dine and stay at the Le Meridien – Abu Dhabi. Packages includes one night stay in a deluxe room, iftar buffet for 2 at Latest Recipe restaurant, and in-room dining suhoor menu.
Prices: AED 570 net double, AED 635 net double + one child (including extra bed) Terms & Conditions apply: Offer valid on Deluxe Room only. Stay dates valid until 25 June 2017. Advance booking is required. Subject to availability. Rate includes 10% service charge, 6% tourism fee, 4% municipality fee. Rate includes AED 15 per room per night municipality fee. Not to be combined with other offers or promotions and subject to change. Free Iftar buffet for two included at Latest Recipe & Suhoor for two through In-Room Dining For reservations, call +971 2 697 43 01/44 09 or email reservations.lmad@ lemeridien.com
ILLUSTRADO STUFF >
DING DONG
Here’s a list of the things that we saw, we tried, we liked and loved! Get a load of these interesting, very Illustrado sundry. Can’t live without ‘em!
Who doesn’t like to snack on this mixed nuts pack that is heaven sent? For us at #TeamIllustrado, Ding Dong became our 4PM ritual. There’s something about this chichirya that is so addictive! We don’t know what exactly, but maybe you could tell us? Plus, it’s healthy naman kasi it’s nuts ‘diba?
MAX’s CARAMEL BAR
If there’s one thing that you should never miss when visiting Max’s Restaurant, it’s their Caramel Bar. This cute little baked goody is always a perfect dessert after eating a whole classic Max’s fried chicken. You won’t even notice you’ve probably eaten 5 pieces already in one sitting because it’s that good!
CRISPY MUSHROOM CHIPS
PANCIT CANTON
Being healthy is now a trend and for those who are conscious about their health and figure (that’s not us) this Filipino snack is made for you. It’s crispy and healthy and most importantly, it’s Pinoy! You gotta taste it promise! If all veggies tasted like this, we’d probably be vegetarian by now.
You’re basically not a real Filipino if you haven’t tried Lucky Me’s Pancit Canton. Let us tell you this, we were SHOOKT as well when this questionably nutritious merienda was overhauled into something that’s more fake-pastang-lasangpancit. We feel you. P.S. We miss you, Lucky Me. You have a special place in our hearts. Forever. Always.
PINOY STYLE SPAGHETTI SAUCE
Even when you’re abroad and someone has a birthday or a celebration in your flat, we all still look for the Pinoy style spaghetti mix because it’s not masarap if it doesn’t taste like what we’re used to back home. And even if you’ve tried a thousand versions of your favorite Pinoy style spaghetti, it’s always Nanay who makes the best one!
illustrado go>33
ANNIE B CHRONICLES
>
T h e ad v e n tur e s a n d mi s ad v e n tu re s o f a ‘ n o t s o a ve ra g e ’ P in a y tr y i n g to ma ke i t i n th e c o s m o po lita n c ity o f Du b a i
“All the Single Ladies”
H
aaayyy… ang buwan ng Hunyo. Panahon na naman ng mga bagyo at baha sa Pilipinas versus umaatikabong tag-init dito sa Dubai. Bukod sa dengue at alipunga, usong uso din ngayon ang kasalan. Yes!!! Ang pag-aasawa… ang paglagay sa tahimik… ang pag-iisang dibdib… Here comes the bride!!! Bata pa lang ako ay pinaplano ko na ang aking dream wedding. Syempre, miski sinong babae ay nangangarap ng isang Masaya at mala-prinsesang wedding of the year dib a? Minsan ka lang ikakasal kaya dapat super duper bongga ang iyong wedding. Kaya’t tuwing may mapapanood akong pelikula, mabababasang magazine at makikitang pictures ay nagkakaroon ako ng mga bongang-bongang ideas for my special D Day. Let me share with you this very special part of my life: my wedding plans. Ito ay pinag-isipan, pinag-konseptuhan, pinagilusyunan at pinag-sikapan kong matupad at mabuo over the years. Dizzizit! Plan A – Showbiz Dream Wedding Kung mapapangasawa ko ay isang tigashowbiz - kesehodang artista, extra o miski cameraman man lang? Kailangan truth to the theme ang aking wedding. Dapat kasing kulang at kasing-ingay ng showbiz ang dating – mala-karnabal!!! Ang venue: either sa Araneta Coliseum (kung
illustrado go>34
indoor) or sa Quirino Grandstand (kung outdoors at walang schedule ng samba ang El Shaddai). Ang mga Ninong: Gaby Lopez of ABS CBN, Atty. Felipe Gozon of GMA 7, Vic del Rosario (of Viva Films), Tony Tuveira of TAPE, Inc. (producer ng Eat Bulaga), German Moreno, Boy Abunda, Tito,Vic & Joey at Willie Revillame (Wowoowee)!!! Ang mga Ninang: Susan Roses, Charo Santos, Vilma Santos, Mother Lily Monteverde, Ricky Reyes, Vicky Belo, Lolit Solis, at ang Megastar Sharon Cuneta. Kaya mo yaaaaaaannnn???!!! Ang Bestman: Manny Pacquiao: Maid of Honor: Kris Aquino and Bridesmaids: Bebe Gandanghari, Marian Rivera, at Sarah Geronimo. Wedding Singers sina Ogie Alcasid at Regine Velasquez sa ceremony (O dib a mala-Marimar?) at sina Gary Valenciano at Pops Fernandez kasama ang Maneouvers at Hotlegs sa reception. Taraaaaayyy!!! Si Michael Cinco ang gagawa ng aking wedding gown. Parehong may media coverage ang ABS CBN at GMA 7 para walang away. Plan B – Coño Beach Romance Mula sa sobrang bonggang pangarap ay medyo simple yet special naman itong next plan. Pero stylish at shumo-showbiz
pa rin. Invited mostly are socialites and lifestyle celebrities. Kaya dapat isang Makati executive ang maging groom ko dito. Inspired by Nora Aunor and Christopher de Leon’s wedding nuong 70s. Ang venue: sa Breakwaters ng CCP para malapit lang pero kung sakali mang umulan, sa Valkyrie sa The Fort para sosi pa rin. Ang mga Ninong: Jaime Zobel de Ayala, Manny Pangilinan, Tony Boy Cojuanco, Louie Ysmael and Maurice Arcache. Mga Ninang naman sina Tingting Cojuanco, Mary Prieto, Tessa Prieto Valdes, Kitty Go and Cecile Zamora Van Straten. Sosyal! Bestman si Tim Yap at Maid of Honor naman si Gretchen Barreto. Bridesmaids naman sina Celine Lopez at Sam Oh. Aba’y ang buong Gucci Gang! Si Rajo Laurel ang wedding gown designer at ang catering naman ay courtesy of Margarita Fores. Panalo di ba? Tugtog ang Bolipata Brothers sa ceremony at reception. Special moments of the wedding will be featured on the Lifestyle pages of the Philippine Daily Inquirer, the Philippines Tatler and People Asia Magazine. O-M-G!!! (Read more of on this episode at www. illustradolife.com – Annie B Chronicles) (The print version ends here - )