ILLUSTRADO Magazine May 2008

The Magazine for the International Filipino

MAY 15 - JUNE 15 2008

DHS10

•

SR10

•

BD1

•

OR1

•

KDO.800

•

QR.10

PINOY PRO

PINOY PROFESSIONALS IN THE UAE IMAGES OF REVERSE MIGRATION NAKIKI-FIESTA FASHION: CONCRETE JUNGLE BALOONS OVER BAGAN CEBU FURNITURE ANNIE B. CHRONICLES

Want your business to reach higher heights?

Need to reach more customers to expand your client base?

Need visibility for your products leading to profits?

BUT don’t have the means with which to spread your wings?

Look up to the skies.

The Philippine Eagle is coming‌

EDITOR’S NOTE

The changing shape of opportunities Almost two decades ago, I arrived in what was then a somewhat slow-paced Dubai, a second-generation Filipino expat (my father was working in the Saudi petroleum industry since the late 70s), I was among the very first wave of ‘OFW kids’ who found a new home in the emirates.

Back then there were already quite a considerable number of Filipinos in the area – you can find kababayans anywhere you go. But you could count in one hand, and almost always predict, the few job categories Pinoys were present it. We were either workers in the oil sector, nurses, domestic helpers, service staff or entertainers. It was not strange to see Filipino teachers and midwives taking up jobs as nannies, our engineers or accounting graduates working as sales assistants or as waiters, or any other of our well-educated and skilled compatriots in menial or blue-collared jobs.

That was then…

With the tremendous pace of development generated by the movers and shakers of the emirates in the last decade, or so, together with the growth of the country and it’s economic activities, as well as its increasing importance in the region, things have started to shape up. If you really look at it, you will realize that it is not only the buildings of the emirates that are in constant rise reaching for the sky above. Thankfully, even expatriate opportunities have been boosted with the progress.

And though we still do have kababayans who have quite limited opportunities, what we see now is a definitive widening of what was once a very limited spectrum of career options. We now have varied jobs, from engineering to architecture, to health, fitness and aesthetics, to media and

the arts, financial services and real estate, administration and human resources, among a host of so many others.

During a speech at PGMA’s meeting with the international business councils in January 2008, host Dubai Chamber of Commerce stated that there are 70 registered Filipino companies in Dubai (and that’s in the emirate alone). That kind of information gives, a person like me, who has been here over the years, a fair amount of satisfaction. You realize that Filipinos are not only employees and professionals now; we even went as far as being entrepreneurs. The Gulf region aside, some of us have even been able to go back and start up business or investment ventures in the homeland.

Still, just like in any fast growing country or region come the reality of the growing cost of living and more significantly, increasing competition which demands a higher level of competency for those vying for their place in the career stakes. This reminds those of us who have been here long enough that we cannot afford to be reticent and relax on our laurels, and serves as a cautionary word to our kababayans who are new to this place – that a college diploma, and some experience is not enough to cut it anymore.

Because, dear Illustrados, first world opportunities, require that we bring first world skills and representation, and certainly guts and the smarts, to the table.

It’s a very tough, but exciting world of opportunities…your future is in your own hands.

Taas Noo Filipino!

LALAINE CHU-BENITEZ Publisher and Editor-in-Chief

Get ILLUSTRADO The Magazine for the International Filipino

AT A STORE NEAR YOU!

Abu Dhabi & Al Ain

Dubai & Northern Emirates

Abela Al Ain Abu Dhabi Airport Lobby Abu Dhabi Airport Transit Abu Dhabi Coop Society Khalifa Abu Dhabi Coop Society Hamdan Abu Dhabi Coop Society Meena Abu Dhabi Coop Society Buteen Al Ain Palace Hotel Albert Abela Superstore Al Atial Novelty Store INTCO Al Atial Novelty Store Rotana All Prints Bookplus Store, Al Ain Books Gallery Carrefour Airport Road Carrefour Al Ain Carrefour Marina Mall Hilton Abu Dhabi Limar Bookshop Milan Gifts Raouat Al Reef, Al Ain Sana Modern Trading Spinney’s Khalidiya United Bookstores Westzone Trading

Books Gallery, Jumeirah Books Gallery, Mall of the Emirates Books Gallery, Sahara Center Carrefour, Ajman Carrefour, Century Mall Carrefour, Deira City Center Carrefour, Mall of the Emirates Carrefour, Sharjah Carrefour, Shindagha Carrefour, Ras Al Khaimah Choitrams, Emirates Hills Choitrams, Green Community Choitrams, Greens Choitrams Rashidiya Choitrams Safa Park Choitrams, Springs Choitram, Umm Suqueim CM Supermarket, Karama Dubai Airport Duty Free Shops Geant Hypermarket, Ibn Battuta Mall Hyper Panda, Dubai Festival City Jashanmal, Caribou Uptown Mirdiff Jashanmal Wafi City

Magruddy Bookshop, Deira City Center Magruddy Bookshop, Ibn Battuta Mall News Centre Deira City Center News Centre, DIFC News Centre, Mall of the Emirates News Centre, Sahara Center Philippine Supermarket, Satwa Spinneys, Al Ghurair Center Spinneys, Bin Souqat Spinneys, Meadows Town Centre Spinneys, Mercato Spinneys, Mirdiff Spinneys, Prime Rose Spinneys, Ramada Bur Dubai Spinneys, Trade Center Road Bur Dubai

Illustrado magazine is also available through Asia Pacific Cargo (Karama) and is being distributed as well in Oman, Kuwait, Qatar and Bahrain.

FIND YOUR HOME WITH US. Whether you prefer a tranquil, laidback lifestyle in the charming hills of the South or thrive in the vibrant, fast-paced city life in Makati, the Fort or Ortigas, let CENTURY PROPERTIES help you find the perfect space THE GRAMERCY RESIDENCES to call your own.

The only fully-furnished, fully-serviced, hyper-amenitized luxury condo in the Philippines.

CANYON RANCH A picture-perfect community nestled in the hills of Carmona just 25 minutes from Makati.

For more information, please call:

Nikki Hofilena-Samonte Phone: +632-893-6301 • Mobile: 0918-899-9098 email : nikkisamonte@century-properties.com email2 : condos_philippines@yahoo.com website : www.philqualityhomes.com

LETTERS TO THE EDITOR

Send your letters to: editor@illustrado.net

Hi! I am a 30 year old stressed out single mom, currently in what I feel is a stagnant career. I’m not particularly enjoying life right now because I realize that I’m actually afraid to face and cope up with real life.

I have read your magazine sometime back (I saw your March 2008 issue at a friend’s place) and I was very surprised, but was also pleased that you were brave enough to include an article on single moms, not to mention pioneering enough to talk about some of the strong and interesting Filipino women in the emirates. It was truly inspiring for me!

And though, I feel it will take some time for me to get my confidence back with all that I have in my life, I felt at little spark of hope within me when I read the stories of the women in your magazine.

Ang GANDA NG PILIPINAS! Thanks, Illustrado for featuring our countries’ best destinations. I feel so proud, though I’m a bit embarrassed because I never had the chance to travel around our country. Sure, since coming here to the Gulf five years ago, I have taken the opportunity to travel to other countries in Europe and SEA, but the Philippines was never at the top of my mind.

For sure, on my next holiday, I’ll go beyond Metro Manila to check out the lovely islands you have shown.

Thank you, Joyce Mejia Abu Dhabi ………………………………

It’s really Beautiful Philippines!!!!!!

Thank you so much. You not only uplift Filipino pride but you also uplifted my outlook.

- Single but surviving, Abu Dhabi ………………………………

Greetings! I would like to thank you for making a magazine like Illustrado for us OFWs. It is very informative and entertaining. By the way, I just started reading for the past three months ever since I saw your magazine at a friend’s office. I hope you will write more positive features about kababayans to inspire us more while we’re working here abroad. Your magazine does not only entertain Filipinos like me, but also other nationalities like my Nepali friends who always want to take a peek into Illustrado.

Another awe inspiring issue of Illustrado Magazine that uplifts Filipino pride. I was fascinated with the beaches, resorts and other vacation spots you have featured in your last issue. Our country is really gifted with beautiful sceneries that can attract more tourists to visit.

Elgar Sanchez Sharjah

Sadly, there are still many of us Filipinos, who don’t realize that our motherland has so much to offer. But after reading your magazine I am very sure that Pinoys will be more than proud to show Illustrado to their foreign colleagues.

Your Kabuhayan feature last month was very educational. My husband and I are looking forward to buying a home in the Philippines, hopefully, by next year, but we don’t know where to start. It’s our ultimate ambition, but we’re afraid we don’t have enough info to make the right decision. So it’s great that you’re covering the subject. The question and answer format was also very helpful.

Keep up the good work!

Bea ‘B’ Martinez Dubai

………………………………

Hello, Illustrado!

We’re looking forward to Part 2 of your Kabuhayan feature.

Ally and Rick Candelaria Dubai ………………………………

Gusto kong maging successful Pinoy!

Nakakatuwa at nakaka-ganang basahin ang column ni Jeffrey ‘Ximo’ Ramos. Kahit na seryoso ang topic, lagging merong sense of humor. Totoo yung kanyang mga sinusulat – practical, madaling maintindihan, at syempre pa, talaga namang may ‘sense’.

Maganda ang halo-halong mga istorya sa Illustrado. Marami din akong natutuhan, at likas na nakakalibang basahin.

Sana ay ipagpatuloy ninyo ang inyong mga magagandang gawain sa Illustrado Magazine.

Nagpapasalamat, Nita Galindo ………………………………

Dear Illustrado, I’m a proud Bacoleño. Thank you for including Ilo-Ilo in your Bakasyon Grande feature (March issue). I really felt nostalgic when I read the piece. It was like taking me to my hometown which I miss so much (I have’t gone home for the last two years). I miss all the familiar sights and smells – especially my Nanay’s cooking.

Anyway, thank you for giving me a taste of home, Illustrado.

Oskee Villarica Dubai ………………………………

Fan kami ni Annie B! Greetings from Satwa! My friends and I are super-fans of your character Annie B. We really enjoy her stories and antics. Every time we get a hold of Illustrado, we always turn the page immediately to Annie B’s column to find out what’s next in her life’s episodes in Dubai.

Ang saya-saya! column.

Annie B’s Friends Satwa, Dubai

It’s a great and exciting

CONTRIBUTORS

Joel Adriano Contributor Joel writes for several media organizations: the Asean BizTimes, the Asia Times Online and an environment column for People’s Tonight for which he won a Binhi Award as Best Environmental Journalist of 2007. Joel also has worked on several projects for the World Bank. He is currently working on a UNICEFfunded assessment report on the Philippines’ Education for All 2015 project. He has a Masters Degree in Environmental Studies and a Bachelor of Science in Development Communication majoring in Journalism both from the University of the Philippines, Los Baños.

Joel puts his background to good use as he writes a piece on the International Rice Research Institute.

Vic Lactaoen Vic has been travelling throughout Southeast Asia for the last twelve years – all part of his consultancy work. This makes him the best person to finish the soon to be published Southeast Asian Travelogue called Wish You Were Here – Travels in Southeast Asia. He works freelance for several major dailies and Cebu’s in-flight magazine SMILE, as well as for Click The City’s travel section. Vic also provides guided tours around the region, having once toured Microsoft’s Melissa Gates on a shopping trip around Jakarta. This month, he shares with the readers his experiences on spas and hot air ballooning.

Althea Insel Freelance journalist Althea is always ‘Proud to be Pinay’ and an active supporter of Filipino community endeavors. She has written on various topics ranging from lifestyle and business for newspapers and magazines both in her native Manila and her ‘home away from home’ for the past three years, Dubai. She is a sucker for black coffee and chocolates but dreams about eating her all-time favorite Filipinos snacks – banana-cue and fishballs. She contributes a story this month on Pinoy UAE professionals.

Jeffrey ‘Ximo’ Ramos Our answer to Chicken Soup for the Soul author Jack Canfield, contributor Jeffrey Ramos has found his purpose in life – to provide a boost to Pinoys who are striving for success. His formula for success is based on a deep spirituality and sincere nationalism, borne out the challenges and experiences of working in the UAE. Jeffrey has authored the motivational book ‘I Know What to Do – A Pinoy Success Handbook’ and continues to develop his popular column, Successful Pinoy, a series of self-help articles.

Excel Dyquianco

Gabbie dela Rama-Talan Gabbie is a little insane – she once held five separate editorial positions at the same time.

She has since cut down on employment, juggling only two: an Editor-in-Chief position at In-Print and Associate Editor at Homestyle.

She now finds herself at a crossroads, having more free time than she bargained for. For now, she uses the extra time watching vintage anime, stuffing her face with brie and adjusting to married life.

Excel Dyquiangco is a copy editor for some health magazines in Manila, and the author of the children’s book, ‘I Don’t Like To Eat.’ The University of the Philippines graduate was also featured in Reader’s Digest Asia in 2005, discussing the secrets to earning big. He also contributes to various magazines, pens movie scripts and spends time finding the next exhilarating pastime for our Illustrado readers.

This month, he discusses computer gaming for the Hilig Pinoy section.

Apple Lopez Communication Arts graduate Apple Lopez is a passionate writer who works freelance for a top women’s interest magazine in Manila. The 24-year-old iskolar ng bayan is part of growing breed of nationalistic young Filipinos active in promoting the country to the rest of the world.

Apple contributes a piece this month on YTRIP for Illustrado.

Publisher & Editor-in Chief Lalaine Chu-Benitez Assistant Editor Mikkel Bolante Art Directors Paula Lorenzo Ron Perez Contributing Writers Philippines & Singapore Carlito Viriña David Llorito Bernadette Reyes Law Diche Lisa Cruz Mike Martin Jan La’O David Poarch Aby Yap Ivan Henares Gabbie dela Rama-Talan Chayie Maligalig Apple Lopez Karen Galarpe Vic Lactaoen United Arab Emirates Maripaz Febrero Giselle Estrada Dawn Almario Sonny de Guzman Antonella Andrada Shar Matingka Jonie Jose Michael Vincent Serrano Contributing Photographers Philippines Marlon Pecjo Charles Lu United Arab Emirates Pot Ph Illuminado Ong Monina Uy Joel Guerrero Kris Lee Mariyah Gaspacho Contributing Stylist Zekundo Chu Janet dela Fuente Advertising & Retail Sales Michael Maguigad Publisher Illustrado Communications FZ-LLC 2nd Floor, Building 2 P.O. Box 72280 Office 20C Dubai Media City, U.A.E. Tel: + 9714 365 4547 Fax: + 9714 360 4771 email: admin@illustrado.net Website: illustrado.net Printers Delta Printing Press L.L.C. P.O. Box 37140 Dubai, U.A.E. Copyright Illustrado Communications 2008.

All rights reserved. No part of this magazine may be used or reproduced in any manner whatsoever without written permission of Illustrado Communications FZ-LLC

May08 CONTENTS Features Filipino Professionals in the UAE 8 Billy Valtos: The Philippines is in the Heart 10 Images of Reverse Migration 12 IRRI: At the Forfront of Rice Research 16 Nakiki-Piyesta 20 Rasing Kids Long Distance 52 YTrip: Young Filipinos Discover Their Cultural Heritage 53

34

Columns Editor’s Note 1 Letters to the Editor 4 Contributors 6 Famous Filipinos 24 Kabuhayan: San Sebastian Ice Cream 26 Kabuhayan: Buying a Property in the Philippines Part 2 28 Successful Pinoy: Surround Yourself with Successful People 30 Almost Filipino: Andreas Pieri 32 Usapang Kanto 65 Hilig Pinoy: Gaming 68 Onli in da Pilipins 70 The Annie B. Chronicles 72 Filipinisms 74 Community Event 69

Illustrado showcases urban fashion survival in this month’s surreal feature on Manila’s city-slick styles.

52

Fashion and Design Concrete Jungle 34 Cebu Furniture Among the World’s Best 62

Places Pinoy Planet: Balloons Over Bagan 54 Bakasyon Grande: The Queen City of the South 60 Le Troittoirs de Manille 58 Trippin’: Pampered Bliss of a ‘Hilot’ Trilogy 66

Entertainment Quark Henares 75 Hot Releases 76

56

8 FEATURE

Filipino Professionals in the UAE

By Althea Insel

AS THE UAE DIVERTS ITS ECONOMIC STRATEGY FROM THE TRADITIONAL OIL AND GAS INDUSTRY TO NON-OIL SECTORS, ITS LABOR MIGRATION LANDSCAPE HAS CONSEQUENTLY UNDERGONE MAJOR CHANGES OVER THE PAST THREE DECADES. SUCH INDUSTRIAL SHIFT HAS OPENED NEW AVENUES OF OPPORTUNITY FOR EXPATRIATE PROFESSIONALS, INCLUDING FILIPINOS. Following the footsteps of its neighboring Gulf States, the newly-founded federation of the Emirates in the 1970s required migrant workers who were skilled in oil explorations, petrochemical engineering and other related fields. Filipino diaspora surged around this time with the first few batches of Middle East-bound contractual employees settling in Saudi Arabia and the UAE. But the rulers of the UAE, particularly Dubai, were quick to realize that while the oil and gas industry may provide more than sufficient revenues to sustain national progress, it taps natural resources that are bound to be depleted. Thus, the Emirati government encouraged the development of other industries such as property, construction, aviation, tourism, hospitality, banking and finance, as well as trade and commerce.

Hence, while Filipinos were mostly limited to jobs in the oil and petrochemical, medical, hospitality and domestic sectors two decades ago, opportunities now abound in fields as diverse as engineering and architecture, media, advertising and design, general administration and HR management, marketing and communications, real estate and financial services, among a host of other career options.

A good indication of this development is the growth of Filipino professional organizations in the country.

Rudy Laguna, President of the Overseas Filipino Civil Engineers Association (OFCEA), has witnessed how UAEs industrial diversification lured more professionals into country. “When the organization was established in 1997, we only had seven members. We now have an estimate of over 700 members across the UAE,” he said.

Laguna explained that the figures may even be higher since there are Filipino civil engineers who have not yet applied for membership. OFCEA also has electrical and mechanical engineers as associate members.

“Filipino Civil Engineers are in high demand with the various companies here, especially in Dubai and Abu Dhabi where the construction industry is booming,” he added.

FEATURE 9

Accountants have also been a much sought-after profession in Dubai, said Marilyn Licudan, President of the Philippine Institute of Certified Public Accountants (PICPA). “There are lots of opportunities for Filipino CPAs in the UAE because every company needs our skills and expertise,” said Licudan.

PICPA, which started out with only 50 members in 1996, has substantially grown to nearly 400 members to date. Licudan, however, said that professional turnover in the UAE has been rather fast because of the vast opportunities waiting for Filipino accountants. “People come and go, that’s just the trend here because CPAs also tend to migrate to Western countries following their stints in Dubai,” she mentioned.

Entrepreneurs have also set their sights on the UAE as the number of Filipinos operating their own businesses in the country has climbed steadily over the past seven years. In Dubai alone, according to Obaid Humaid Al Tayer, DCCI Chairman, there are over 70 Philippine companies that have set up their operations in the bustling emirate.

Lucille Ong, President of the Philippine Business Council (PBC) in Dubai, said the group currently has nearly 40 members, 10 of whom own or partly own their businesses in Dubai. PBC membership, according to Ong, is not exclusive to entrepreneurs but also accepts upper management Filipino professionals.

“We have indeed noticed an increase in the number of Filipino professionals in Dubai, especially those holding high corporate positions in multi-national companies,” she said. PBC, Ong added, has been a vehicle for expanding their network in

Dubai’s dynamic business circle.

“It [PBC] is a good networking tool because it facilitates opportunities for our members to meet members of the Dubai Chamber of Commerce and Industry (DCCI). Through events organized by DCCI, Filipino entrepreneurs and business people get to interact with other executives on a professional level,” she said.

Official figures from the Philippine Overseas Labor Office-Overseas Workers Welfare Administration (POLOOWWA) suggest a soaring demand for skilled workers and professionals in the UAE. Philippine Labour Attache Virginia Calvez said a total of 36,738 job orders for skilled and professional Filipino staff have been processed from January to December last year.

The POLO-OWWA, however, could not provide an actual comparison of labor statistics due to the scarcity of data for 2006. “What we do know at the moment is that there was a greater demand for Filipino professionals in various fields last year. The total number of requests for professionals and skilled workers outstripped the number of job orders for household workers, which was only 5,032 in the entire 2007,’ she said.

Calvez said the Philippine government continues to intensify its skills development campaign for all overseas-based Filipinos.

“The idea of the POLO and the Department of Labor is to encourage skills upgrading as much as possible. We want to tell potential overseas workers that if they’re properly matched with their employers and skills, they can find jobs that would suit their educational background,” she mentioned.

10 FEATURE

Billy Valtos:

The Philippines in the Heart

By Dave L. Llorito

WILLIAM ‘BILLY’ VALTOS COULD HAVE JUST STAYED PUT IN AMERICA. AFTER ALL, HE PERFECTLY FITS IN AMERICAN SOCIETY: HE GREW UP THERE; HE LOOKS LIKE AN AMERICAN, SPEAKS LIKE AN AMERICAN, AND WAS EDUCATED IN AMERICA’S BEST SCHOOLS AND UNIVERSITIES FROM ELEMENTARY TO POST-GRADUATE. BUT IN 1996, AT THE PEAK OF HIS CAREER, HE “WENT HOME” TO THE PHILIPPINES TO HELP KICK OFF VENTURE CAPITALISM, THUS PROVIDING MORE OPPORTUNITIES FOR START UPS — ESPECIALLY HIGH RISK VENTURES IN SOFTWARE, ELECTRONICS AND OUTSOURCED SERVICES — TO GET FUNDS TO GROW THEIR BUSINESS IN THE PHILIPPINES AND OTHER PARTS OF THE GLOBE. The main reason? He always felt he had emotional attachments to the Philippines. Born in Manila, his family migrated to the US in the early 60s when he was a small boy. But he always knew where he belongs and maintained close ties with friends and relatives in the Philippines by coming back during the holidays, Christmas, weddings, and family events.

banks wouldn’t normally find attractive. Analysts credit this for the rise of technology companies like Google, Microsoft, YouTube, and Yahoo in the Silicon Valley as well as the emergence of technology centers in Israel, Taiwan, China, and India.

“I was financially sound, was single, and career-wise, I knew I had choices. I could have come to Hong Kong or Singapore,” he says. “I figured out why go there and work just as hard as I did in Chicago when I could go back to the Philippines and actually make much more impact?”

Valtos admits financial considerations also played into his decision to return to the Philippines. The market for venture capital in the Philippines is smaller compared to those in the US and other countries but he stresses that “there’s a lot of opportunities to invest and generate attractive returns for investors” in the country.

“I spent the first year developing the framework for the first venture capital fund, the management team, and the strategy for the first “Most people have a sense of belonging as to where they are fund management company,” recalls Valtos. That fund management comfortable —their home,” says Valtos. “Home is where the heart is company came to be known as ICCP Venture Partners or IVPI. and when you are taken out of your home either early or late stage in life, ultimately you want to go back to see what’s happening. There’s Currently, IVPI manages millions of dollars worth of venture capital funds with investments in core technology, integrated circuit design affinity, there’s psychological, emotional attachment.” firms, electronics manufacturing, retail and value added business His upbringing in the US, he says, explains everything: “We were raised process outsourcing. In 1998, it extended its operations to Silicon as global citizens, but we were taught by our parents to appreciate Valley to cushion the impact of the Asian financial crisis and broaden its client base. (Valtos now shuttles to and from Silicon Valley to where we came from.” manage IVPI’s operations there.)

Valtos studied economics and political science at the University of Illinois where he was a Rhodes Scholar candidate. He also got an Now, Valtos claims the track record of the venture capital funds MBA from the JL Kellogg School of Management at Northwestern managed by IVPI partners continues to be the best-performing in University, and has pursued post-graduate studies at the University of the Philippines and is rated top 10 percent when compared to USChicago. By his mid-30s, he was the managing director of Strategic based venture capital funds. Among the Philippine-based companies Asset Management, Inc., (a Chicago-based private direct investment that have tremendously grown due to venture capital financing from firm managing more US$600 million worth of assets), an archetypal IVPI are Ambergris Solutions, a call center; Rustan’s Supercenter, a product of the great American dream. But that also was when he shopping mall; Ionics, an electronics manufacturing company; and DirectWithHotels, an online hotel booking company. started getting serious about coming back to the Philippines.

He adds: “We are doing our own little contribution to create an environment that will hopefully encourage entrepreneurship, risk taking and innovation. Ultimately, venture capital is all about rewarding those who started the business with a fair amount of wealth… And as wealth is created, it spawns other products of capital that could be invested in other projects, and that process goes on and Venture capital (VCs) refers to funds provided by investment firms on. It’s a matter of planting the seeds, watering it, and managing it and fund managers to finance high-risk but high-return business that properly.”

Fortuitously, he got a call from the top guns of International Capital Corporation of the Philippines (ICCP), one of the biggest investments houses in the Philippines, asking him if he wanted to do venture capital practice in the Philippines. It was not an easy decision for him to make. By October 1996, he landed in Manila.

12 FEATURE

Images of Reverse Migration in the Philippines

By Isabelo A. Samonte

‘BALIKBAYAN’ IS A POPULAR TERM FOR MODERN DAY HERO OFWS COMING HOME FOR GOOD. IT IS A TERM THAT CONJURES MIXED IMAGES WHEN ONE PONDERS THE IMPLICATIONS OF THE PHENOMENON ON THE PHILIPPINES, AND INDEED, ON THE RETURNING FILIPINOS THEMSELVES.

Deployments from the homeland The were an estimated 175 million migrants around the world at the turn of the century that today have considerably increased. The migrants are further part of the so called global labor market, cited by ILO to have reached the 3 billion mark in 2007, and are expected to increase by around 40 million more in 2008.

Filipinos are a significant part of this phenomenon, with the Philippines attaining a level of expertise in managing external

migration with the program initiated then

by Labor Minister Blas F. Ople during the Marcos era. Main western destinations then were in United States and Canada in North America and Italy in Europe. While in Asia, favored countries were Hong Kong, Taiwan, and Japan, Singapore and Brunei.

Looking at global remittances fuelled by migration, the World Bank cited that this has grown from US$58 billion in 1995 to US$167 billion in 2005, with remittances from OFWs amounting to about US$ 12 billion. These remittances were coming from USA, UK, KSA, Italy, Japan, Canada, HK, the UAE, Singapore and Taiwan.

In 2006, government figures showed that the yearly overseas deployments of the Philippines have surpassed the one million mark accounted for by about 800,000 landbased migrants and 250,000 sea-based workers.

With the significant contribution of remittances to the Philippines’ per capita GDP growth, it is clear that reverse migration will have an impact which may be overcome by the strength of the

FEATURE 13 migrants’ contribution to capital inflows.

It is a challenge to migrants to contribute to the Philippine net foreign equity capital which in mid 2007 has reached US$ 738 million level. With proper inducement, the migrants could invest more at home.

With their return, they would be bringing new found skills, capital, network, technology and next generation solutions to their homeland.

Returning emigrants The labor deployment initiated during the Marcos era was originally intended as a temporary relief for unemployment. Filipino migrants were expected to return to home at some turning point. Recent developments indicate a budding trend towards reverse migration. In November 2007, the Bureau of Immigration reported that nearly 43,000 former Filipinos have reacquired Philippine citizenship since the bureau started implementing the dual citizenship law in 2003. Most of these migrants are from the US, Canada and Australia and the overriding reason for their return to Filipino citizenship was so that they can invest in the country, some of them opting to settle for good.

Examples of Filipinos who managed to work in foreign shores, retire and return to the Philippines for good abound the world over.

A Filipino technologist, Banuar, after retiring from a Chicago hospital decided to take the sentimental journey back home with his wife, leaving their children in America. They now own a condo in a business enclave in Alabang, Muntinlupa. Another retired Filipino, Maria who used to work as a nurse in New York, decided to return to finish the family house, 10 years-in-the-making.

Over in the Middle East where Philippine deployment became active from 1985 to 1998, reaching the 1.2 million mark in 1998, where the main destinations were Saudi Arabia, the UAE, Kuwait, and Qatar, is Ely Marasigan, a Batangueño family man who worked as a construction cook in Saudi Arabia and eventually came home after five years. Fresh from abroad with skills, an entrepreneurial spirit and some savings, he opted to go into small business with his family putting up a seafood restaurant by the roadside overlooking the Taal Lake in Tagaytay. From specializing in tawilis and maliputo that thrive in the lake’s freshwater then expanding to non-seafood fare, Marasigan’s establishment now poses stiff competition to the five-star restaurants that line up the Tagaytay lake ridge.

On a larger even more dramatic scale, are examples of Silicon Valley hotshots like Paco Sandejas and Mark Loinaz of Brain Gain Network, Billy Valtos of ICCP Venture Partners, who have gone back to the Philippines to support the growth of venture capitalism and the burgeoning techno industry – creating business and job opportunities for many back home.

A model of reverse migration The Marasigan experience of reverse migration could be similar to the Irish type as described by a Deutsche Bank Economist.

Writer Doris Dumlao mentioned in Inquirer

in August 2007, how Deutsche Bank Chief Economist Norbert Walter has cited “the Philippines’ potential to benefit from the same phenomenon of reverse migration that bailed Ireland out of the poverty trap three decades ago.” She said, “He (Walter) noted that a lot of these Irish migrants had found green pastures in Chicago but came back home and put up their own businesses that propelled the Irish economy to new heights.

Walter said the Filipinos with strong ties to their country would surely come back and make a significant contribution to future development”, says Dumlao.

In a conference on international turn and development in Nov. 19, 2007, the

14 FEATURE

Commission on Filipino Overseas Chairman Dante Ang said, “During the 19th century, as a result of the potato famine, almost half of the population of Ireland left for the United States of America, and Australia, in one of the biggest out-migration in history. Today, a reverse migration is underway. Those who prospered in the US are now returning to Ireland with material and intellectual capital, making Ireland the most dynamic and fastestgrowing nation in Europe,” says Dante Ang. He was looking forward to the Ireland experience of reverse migration to replicate itself in the Philippines. He said, “Already, there are signs that a great number of emigrants in the US, Europe and elsewhere have somehow seized the offer of the government to regain their Filipino citizenship. Like the Irish they will come back to their homeland and transfer their skills, knowledge and even capital to help develop their country”, says Ang.

Turning points Social scientists have pointed to the significance of ‘push-and-pull factors’ in

reverse migration. These are the turning points for demographic shift between the conditions that pushed the migrants to work overseas and the factors that pulled them back to the home country like the Philippines.

Some scientists believe that the more highly educated migrants become, the more likely they succeed, making them most likely to come home. If at first there was ‘brain drain’, in the end, the homeland could have ‘brain gain’.

So whereas the Philippines’ initial deployment plan would have anticipated that migrants can only return when the country was ready to absorb the workforce, or when the economy has grown more attractive, it may not be necessary for Filipino expats to wait, with uncertainty, for an economic boom in order to pack bags and be homeward bound.

The examples from returning smallscale entrepreneurs like Marasigan, even technopreneurs like Sandejas, Loinaz and Valtos, point to the fact that enterprising Filipinos could ride, even market, a situation whether it be a time of abundance, underdevelopment, even a crisis. Business savvy Filipinos can seize

the endless opportunities depending on needs, fads, trends, and certainly insights on the ‘next best thing’. Nowadays, it takes all kinds of turning points to arrive at reverse migration.

One important aspect however is the pace of rapid technological development of infrastructures that would support the phenomenon. The Philippines is now developing its reintegration program to support returnees. With the country’s expertise in managing migration, coming up with an equally innovative management of reverse migration is the challenge. As early as five years ago, an ILO study: ‘Empowering Filipino Migrant Workers’ (by Dr. Rene Ofreneo and Isabelo Samonte) has cited the Philippine’s initiative for a proposed OFW savings bond (http://www.migrationpolicy. org). This endeavor, among several other fund raising initiatives, aims to find policies, systems and programs for investments, to help provide ‘balikbayans’ vehicles from which they could bring benefit to the Philippines, from reverse migration.

16 FEATURE

IRRI: At forefront of rice research

By Joel D. Adriano

THE SOARING WORLD PRICES OF FOOD, INCLUDING RICE, HAVE PUT THE PHILIPPINES IN A RATHER BAD LIGHT WITH NEWS OF RIOTS AND UNREST AND PHOTOS OF LONG LINES OF PEOPLE WANTING TO BUY THE CHEAP GOVERNMENT-SUBSIDIZED VARIETY. BUT REALITY TELLS A DIFFERENT STORY.

Presently, there is stable local supply of rice since the country has just gone through its harvest season. And there are no food riots - only people lining up for rice sold almost half the market price by the National Food Authority (NFA). Understandably, even the well to do are lining up to take advantage.

“Although the Philippines needs to import rice, the actual situation is, there is ample rice supply and everyone needs to calm down,” assured Duncan Macintosh, spokesperson for the International Rice Research Institute (IRRI).

Self-sufficiency Rice is the staple food of Filipinos and over half of the world’s population. But global prices have risen sharply in the past few months driven by increased demand and poor weather in some countries that has ruined rice crops.

In the Philippines, rice prices have increased just slightly. But come the lean months of July and August, the country might have to scramble for supplies abroad and that is worrying some analyst noting that rice prices have increased 74 percent this year and

some exporting countries are reducing sales overseas to rein in local prices as domestic supplies tighten. Many sectors are again blaming the government for not being able to attain rice self-sufficiency that it has touted for decades.

Macintosh said it might not be fair to blame everything on the government.

“The Philippines has increased rice production effectively, a fact which gets lost in the reality that the country has a small land area for rice and has to deal with geographic limitations,” Macintosh explained.

FEATURE 17

The Philippines produces some 3.4 tons of rice per hectare, higher than Thailand’s 3.6 tons per hectare, which is a major rice exporter. But while Thailand has 9.8 million hectares of land for rice production, the Philippines only has 4 million hectares and declining.

Macintosh also emphasized that those who like to compare the country’s production with China, which produces 6.2 tons per hectare, do not realize that such countries have geographic gifts from ‘mother nature’ as they have river deltas to optimize production.

In other words, it is not as simple as investing a lot on irrigation to enable to grow and use hybrids but there should be enough water to do that in the first place. Vietnam has Mekong while China has Yangtze.

“To say the Philippines is not a world-class producer of rice, means not realizing that it is an archipelago with mountainous regions (which are not suitable for rice production), which is not blessed with river deltas,” he said.

Macintosh said IRRI believes the country can attain rice self-sufficiency. He said

reducing post-harvest losses to just 5 percent from the current 15 percent, would cover the country’s current deficit in rice. The high post-harvest losses are due to the traditional drying schemes and the lack of good storage by farmers.

“It is therefore not a question of - can the country achieve self-sufficiency, but rather, can it sustain self-sufficiency with its high population growth and growing demand for rice on less land, and at what cost,” he said.

Since rice is a political commodity it is very important for governments to keep the price stable and low. On the other hand, farmers

18 FEATURE (PhilRice). Established in 1985 with the help of IRRI Philrice is one of the most advanced national rice research system in the world.

He said Philrice takes up innovation very quickly and gets them to the farmers. Thus Filipino farmers are often the first to access new varieties developed from IRRI. Since then, the two institutes have collaborated on more than 50 research projects. From 1966 to 2005, IRRI released 76 rice varieties in the Philippines - 49 varieties for irrigated conditions, seven for rainfed, five for upland, six for saline, four hybrid rice varieties, and five for low temperature environments - many of which were distributed by PhilRice.

Macintosh also heaped praise on the talent and ability of Filipino technicians which he describes as world class. There are over 700 Filipinos employed at IRRI a number of them at the managerial and researcher level.

Moreover, he said there is a strong prevalence of English even on the field which allowed the international research staff to work fast and efficient.

Challenges

would not plant rice if they are not making good money out of it.

“It is very frustrating for farmers as rice farming has become a poverty trap, and they don’t get the bonanza from the price increases,” Macintosh said.

Thus governments are forced to put in subsidies. For instance, China is spending $1 billion subsidy to grow rice, while the Philippines has the NFA to buy and sell rice at subsidized prices.

No regrets IRRI played a pivotal role in solving the rice crisis in the 1960s when its scientists developed the varieties that started the Green Revolution. Now, its scientists are again at the forefront of developing the next wonder varieties. IRRI has more than 100,000 rice seeds in its gene bank in the Philippines allowing scientists to conduct experiments.

By hosting IRRI, the Philippines has become the prominent center for collaboration in rice research.

One new rice variety is a submerge type which can survive flooding. This variety is wedded to the IR64, the world’s most popular hybrid.

Another variety is the so-called aerobic rice which can be grown in areas with little water

such as in mountain regions but can still yield four to six tons per hectare.

The International Rice Research Institute (IRRI) is the oldest and largest international agricultural research institute in Asia. IRRI was established in 1960 by the Ford and Rockefeller foundations with the support of the Philippine government which lobbied hard for it.

Macintosh said the Philippines was chosen as site because at that time it was by far, the most economically strong democracy in Asia. Los Banos was specifically chosen because of the University of the Philippines Los Banos (UPLB), which is among the best in the world in agriculture research.

He said IRRI does not regret its decision five decades later.

“For one, UPLB continues to be a very good university in terms of policy and technical support. Second, The Philippines is also committed to science and technology and one of the leaders in rice biotechnology and enhance use of technology. It has good political support,” he said.

Macintosh cited the government initiative in setting up national capacities through the Philippine Rice Research Institute

For IRRI, the biggest challenge it is to further increase productivity per hectare. Worldwide harvested rice area shrunk from 157 million hectares in 1999 to less than 153 million hectares in 2006 yet demand increased by almost one-fourth. By 2025, demand for rice will increase by another 25 percent from the current level of 545 million tons to 700 million tons to feed an additional 650 million people. And any increase must be achieved using fewer resources such as water and land.

Macintosh said new hybrid varieties can produce 10 tons per hectare but that is in perfect condition.

“There is a yield gap of 10-15 percent from the perfect world against farmers’ field condition. IRRI is working on solutions to reduce that yield gap,” Macintosh said.

He said yield gap results from farmers’ practices and inputs. For instance, fertilizers are needed and without it you cannot maximize the yield. But since prices of fertilizers have doubled farmers are now using less of it. Climate change is also expected to hit production hard causing some important rice-growing areas to either get wetter or drier. In fact, the current rice crisis was brought about by the extreme weather that destroyed crops in Bangladesh.

“Asians tend to eat less rice as they get affluent and eat more meat and wheat. But no matter how rich you get, rice remains important and will remain fundamental,” Macintosh stressed.

AGNES AQUINO-BRIGGS Country Representative Brittany Corporation Tel: +971 2 558 4662 Mobile: +971 50 666 5349 email: asb@thepropertyroadshow.com agnes@megagroupco.com

20 FEATURE

Nakiki-Piyesta:

An outsider’s view of the Philippine festivals

By Mikkel Bolante • Photography by Geoge Tapan courtesy of the DOT

I LOOK AROUND AS I SLOWLY NAVIGATE THROUGH THE SEA OF STRANGE FACES, TAKING IN THE WHOLE EXPERIENCE OF EVERYTHING AROUND ME. COLORS DANCED IN THE AIR, MIMICKING THE GRACEFUL MOVEMENTS OF STREET PERFORMERS STRUTTING ALONG THE WAY. I LISTEN TO THE MUSIC BLARING IN THE AFTERNOON SKY, IMPOSSIBLE TO IGNORE. FROM ALL OVER, SCENTS OF FOOD VIE FOR MY ATTENTION AS I STRUGGLE TO REMEMBER WHAT I WAS DOING IN THESE STRANGE UNFAMILIAR SURROUNDINGS WHERE I AM HAVING THE TIME OF MY LIFE. THIS IS ME IN THE MIDST OF A PHILIPPINE FIESTA. The fiesta is an integral part of Filipino culture - though not everyone experiences the festivities in the same way. I always viewed fiestas as something you plan to visit, like weekend vacations or trips abroad in a country so full of spectacular events where you can take your pick of the most inviting mix of song, dance, food and frenzy.

The wildly entertaining scenes from fiestas originated from the colonial period, where Spanish customs were influenced by the native pagan rituals. Many are religious in

nature – town fiestas are usually celebrations of the patron saint of the area – but faith is not a necessity for a tourist to enjoy the festivities. A common theme for fiestas in the country is the dedication to the Sto. Niño, the young boy Jesus.

The Sinulog Festival in Cebu simulates the arrival of the Spanish in the province and the presentation of the Sto. Niño to the wife Rajah Humabon. The fiesta is celebrated for nine days, with the culminating event on the final day – the Sinulog Grand Parade. A popular feature of the fiesta is the two-steps-

forward-one-step-backward dance that is said to replicate the movement of the river. The Ati-atihan in Aklan is another popular festival that is rooted in devotion to the Holy Child, which is the town patron of Kalibo. The celebrations are marked by the blackened faces of the revelers, accompanied by bright colorful costumes and the energetic dancing to the wild rhythmic beats of the drums. It is the Philippine equivalent to the Mardi Gras, an endless procession with dancing and merrymaking spilling to the streets.

FEATURE 21

Many religious festivals occur during the Lenten season, as well. The Moriones Festival in Marinduque is but one of the feasts that feature masks – in this case, the masks of Roman soldiers are worn. It is one of the more popular Holy Week spectacles.

The festival re-enacts the story of Longinus, the roman centurion who pierces Jesus Christ’s side and his conversion. Parades and procession depicting his story are held, with participants dressing up as Roman centurions of the biblical era.

There are also several fiestas that aren’t religious in nature. The Panagbenga Festival in Baguio celebrates the Summer Capital’s beautiful blooms. February brings about the flower festival where beautiful floats decorated with flowers parade through the Baguio streets. The festival is one of the most colorful – and one of the most pleasant to visit owing to the City of Pines’ cool climate.

These popular festivals have become so big, they’re tourist attractions. A good number of people who attend are spectators; nakiki-piyesta, just like me. Although most places have their own days of fiesta, these destinations get more than their share of visitors while others remain as more intimate festivals, appreciated mainly by the immediate community that celebrates it. I’ve been fortunate (or unfortunate, depending on how one looks at it) enough to be able to experience fiestas outside of mine, immersing myself in the experience, but never claiming it for my own.

Growing up, I was not all that familiar with fiestas. My baranggay slash gated subdivision did not celebrate a fiesta day, or if we did – residents probably did not care enough about it to turn it into a big deal. I recognize the occasional appearance of a parade here or a marching band there going past my house, but damned if I know when the festivities are celebrated or if anyone knows what we celebrate about. That’s a shame, too, considering fiestas are a major part of Pinoy life.

Every place celebrates its own fiesta, whether tourists share in it or not. These smaller fiestas may not hold the sway of the popular ones that tourists visit, but they are in no

way any less of a celebration. Aside from the abundant food, there are plenty of enjoyable activities to be done. There are many games – the palo sebo where contestants race each other climbing up poles, the palayok that acts as the Filipino version of the piñata, the pabitin where players grab goodies hanging from a frame – to be played. Processions are always a favorite, whether it’s dancing in the streets or a solemn religious process.

I remember recently going to this small town in Cavite, where my family would celebrate my tita’s 50th birthday at her rest house in the province. Unfortunately for my tita’s guests, the party happened to fall on the same day as the fiesta. The traffic of vehicles slowed

22 FEATURE

down considerably, with the streets littered with stalls of food and games and toys and decorations – and lots and lots of people. I observed the people as our car worked its way slowly through the crowded streets. My cousin Christopher and I wondered about sneaking out of the party at some point and join the festivities; our curiosities piqued by the slow drive through the heart of the festival.

Not that we were able to do it. We had our own fun to attend to that night. But often, my thoughts went out to the music playing from the streets; remembering the parade, parked on the street near where we were, clogging the traffic as they prepared to head out into the main road. I thought of how the crowd would break into several smaller groups, and have a nice big meal with all the works with family and friends, a get-together that would possibly end in socializing and singing and any of the other common Filipino pastimes.

The spectacle of the fiesta – sometimes religious, but is now more commonly community-building – is something that has held my interest. The view from the outside, I can only assume, must be very different from the experience of someone who celebrates it as their own feast. As for a fiesta nomad like myself – always nakikipiyesta – I’m going to keep observing as a spectator until a time I find one to celebrate as my own.

SUBSCRIPTION

Contact us today at 04-3654543 or 04-3654547 And get a Free Gift With your annual subscription

24 FAMOUS FILIPINOS

Brilliant Britoys – (British Pinoys)

By Maripaz Febrero

Olav is one of the UK’s most respected quiz players, having won the World Quizzing Championships in 2003.

He is presently working for The Times newspaper in London, setting out the weekday ‘times2’ quiz. In 2001, Olav was a joint winner of The Guardian’s overall Student Journalist of the Year award, and is believed to have won more student journalism awards in one year than anyone ever before.

Olav Bjortomt World Quiz Champion

Born December 13, 1978, Olav is half-Filipino and half-Norwegian, and has been described as a “former child quiz prodigy and a star of the quiz world.” He has appeared on the popular British quiz show ‘Fifteen to One’ four times in a row. In fact, when he appeared on the quiz show ‘Grand Slam’ in 2003, commentator James Richard-son compared Olav to English football sensation Wayne Rooney in his mastery of his field.

In 2007, Olav competed in The National Lottery People’s Quiz and was the first contestant to qualify for the grand final, answering a whop-ping 97% of his questions correctly.

Verónica Pedrosa World Always In The News Veronica recently joined Qatar-based Al-Jazeera television network’s English channel to head its Kuala Lumpur Bureau.

Named ‘Best News Anchor’ at the 9th Asian Television Awards in 2004, Ve-ronica brings 15 years of international news experience to Al-Jazeera Inter-national. She joins the channel from CNN International where she has been based since early 2000. Prior to that, she worked with BBC World Television and BBC World Service Radio in London presenting news bulletins and fea-ture programmes including ‘The Week’ and ‘Asia Today.’ Previously, Veronica was a news anchor for CNN International at their headquarters in Atlanta.

During her career Veronica has brought viewers news on all the major global and regional events and has interviewed a wide range of world figures. She has also hosted a range of special reports and programmes including Indian theme weeks in New Delhi and Mumbai and two special live series examining the aftermath of the 2002 Bali bombings and the killer disease, Severe Acute Respiratory Syndrome (SARS).

She is the daughter of Filipino journalist Carmen Navarro Pedrosa, who wrote a tell-all biography on then-First Lady Imelda Marcos during the Marcos’ mar-tial law-backed regime in the Philippines so incriminating that it led to the Pedrosa family’s exile to London.

FAMOUS FILIPINOS 25

Trey Farley TV and Film Personality Trey Farley previously presented the BBC’s Saturday morning children’s programme ‘Live and Kicking’ and MTV’s ‘Select.’ He’s currently hosting National Geographic Channel’s adventure-travel series ‘Chasing Time.’ Trey’s nomadic childhood makes him the man for the job, as he has travelled to some of the world’s most beautiful cities.

Born in the Philippines on July 1, 1975 to an English father and a Filipino mother, Trey spent most of his childhood being “carted around the globe.” He settled in the UK long enough to study Environmental Geoscience at University College London, before heading back to live in the Philip-pines.

Trey first broke into the world of TV as a producer and di-rector for music station Channel V in Hong Kong but ended up in front of the camera when a presenter once failed to turn up for work. Trey has since fronted many UK TV pro-grammes and even married a fellow television presenter, Katy Hill. They have a daughter named Kaya Skye.

Jeannette Thomson

Filipino Author Published in Britain

Aside from TV presenting and a spot of modelling, Trey also tried films. He made his movie debut in the Keira Knight-ley-starrer ‘Bend It Like Beckham’ then moved on to other films and several stage performances in London. His most recent appearance on TV was in 2006, playing a police of-ficer in the British medical drama ‘Casualty.’

Janet was born on May 15, 1959 in Bulacan, and at the age of 17 went to Saudi Arabia as the youngest flight attendant for Saudi Arabian Airlines, enabling her to travel widely around the world. She later returned to uni-versity and obtained a BA from Lyceum College in 1985 and an MBA from Letran University in 1989.

She married a British-American banker, William Reid Thomson, a senior official at the Asian Development Bank (ADB) at the time. She travelled further, both with him and independently, and was engaged in charitable works in the Philippines until leaving for the UK in 1998 where she settled with William and their two children.

In 2005, she published her first book, ‘Join Me in My Journey’, an auto-biographical odyssey dedicated to her mother who still lives in Metro Ma-nila. It is possibly the first book published by a British Filipino. She lives in Guildford, Surrey, and is active in Filipino community affairs in the UK. She is now working on her second book.

Philip and James Younghusband Young football stars

In 2005, the Philippine Football Federation discovered the lineage of two young English football players after receiving a tip from a gamer playing a football video game on the Playstation 2. Brothers James Joseph and Philip James Younghus-band, both connected to the Chelsea F.C. English club, were contacted to rep-resent the country in the 2005 Southeast Asian Games as part of the Philippine National Team.

Though the team did not do significantly well in the tournament, the arrival of the brothers brought about a renaissance in the Philippine football scene. Their most notable achievement being their entering the 2007 ASEAN Football Championship after finishing with three wins in four games, including wins of 7-0, 1-0 and 4-1 over Timor-Leste, Cambodia and Brunei in the qualifying tournament.

The brothers were born in Ashford, Middlesex in England to father Philip and moth-er Susan. James, 22, and Philip, 21, have been involved with the Chelsea youth team since they were 10 and 9 respectively. James usually plays on the right side of the field, while the younger Phil is a striker. The high-profile duo was treated as celebrities in the Philippines, and signed to management deals to celebrity agent PR Asia Worldwide in 2007. Both continued to play in Europe, though, returning to the country to fulfill commitments to the national team.

26 KABUHAYAN

ENTREPRENEURSHIP

Money, Assets and Investing

Sebastian Ice Cream

By Bernadette Reyes

THE CLASSIC SORBETES ICE CREAM PEDDLED BY OUR FAVORITE NEIGHBORHOOD VENDOR WITH HIS COLORFUL TWO-WHEELED CART IS A MAINSTAY IN PINOY CULTURE JUST AS VANILLA ICE CREAM WILL ALWAYS BE AN ALL-TIME FAVORITE IN THE US. BUT SEBASTIAN ICE CREAM IS OUT TO PROVE THERE’S MORE TO ICE CREAM THAN PLAIN VANILLA SPRINKLED WITH NUTS AND CHOCOLATE SYRUP. Established in 2005 by college friends Ian Carandang, Vitto Lazatin and Tony Bondoc, Sebastian Ice Cream Studio prides itself as a premium quality ice cream store in the Philippines which offers more than regular chocolate and vanilla ice cream. Ian recalls the humble beginnings of the store when her aunt gave him a small ice cream maker as pasalubong. “When my tita came home from the States, she gave me an ice cream maker. Then I started making my first batch of banana ice cream with nuts and chocolate.

From then on, I just kept on making new flavors,” he says.

But while Ian knew the basics of ice cream making he had to turn to various resources

to complement his raw knowledge. Recipes in food magazines and food blogs on the Internet offered him a wealth of ideas but Ian claims the Ben & Jerry’s Ice Cream in the US was his greatest inspiration with Ben & Jerry’s Homemade Ice Cream & Dessert Book as his bible. “My greatest influence is Ben & Jerry’s.

I really like their style of ice cream because it offers flavors that are really different from what we already have. Back then Rocky Road and Double Dutch were the most advanced flavor but Ben & Jerry’s changed that,” Ian explains. Owing to this learning, Sebastian Ice Cream Studio is now home to unique ice cream flavors not to be found elsewhere. Lodged in every freezer of Sebastian Ice Cream Studios are bestsellers including Cookie Dough,

Chocoholics Anonymous, Macadamia White, Dublin Fudge Butter Pecan, Up All Night and Mango Sansrival while seasonal flavors such as Malted Milkball, Blueberry Cheesecake, Pastillas de Leche, Berry White, Banana Bonanza and Lemon Meringue Pie are rotated on the menu. Priced at PHP85 a scoop, Sebastian Ice Cream is a tad pricier than other brands but its owners maintain it’s a steal because they use only the finest ingredients for their ice cream.

As graduates of Business Administration at the University of the Philippines, Ian and his friends had little difficulty running the business. Ian who also happens to be a degree holder in Fine Art at the same University takes charge of the creative aspects of the business including conceptualization and execution of ideas. Meanwhile, Vitto takes care of marketing while Tony handles operations.

“We balance each other out. I concentrate on making the ice cream. Tony takes care of the rent and procuring raw materials while Vitto is very good at customer relations,” says Ian. The group’s success dispels the old adage that friends cannot be business partners. But Ian is quick to add that not all friends could work out a formula to make a business work. “I have friends I will not get into a fishball stand with. But with Vitto and Tony, I can trust them to run a business. Even from college I knew back then I could respect their work ethics so we ended up as business partners.

ENTREPRENEURSHIP

KABUHAYAN 27

Money, Assets and Investing

The friendship is just a bonus,” he explains.

The team has their share of disagreements but they make sure they work out a compromise to save the business and ultimately their friendship.

In fact their partnership is very efficient that only a year after they opened their pioneer branch in Alabang Town Center in 2006, the second Sebastian Ice Cream Studio opened at the Podium in Mandaluyong. In May this year, their third branch opened in SM North EDSA - The Block in Quezon City. Other distribution channels include pint resellers in First Empire in BF Homes Paranaque, Village Pantry in Katipunan and in Dasmarinas Village in Makati through Ana Pastrana.

Shepherd’s Staff in SM Mall of Asia has also included Sebastian’s Ice Cream in its dessert menu.

Despite the growing presence of Sebastian Ice Cream, ice cream giants Selecta, Nestle and Magnolia maintain their dominance in the Philippines but Ian believes they can co-exist with these household names. The group sees the presence of their competitors more of an opportunity than a threat to their business. As homemade ice cream, Sebastian Ice Cream are made in small batches unlike big companies who produce thousands of gallons on particular flavor and later lose hundreds of thousands in revenue in case the flavor doesn’t hold up in the market. ““If they come up with something that doesn’t sell, they lose a lot of money. For me my minimum batch is 2 gallons. If something doesn’t work that’s fine.” He also claims he produces denser ice creams unlike commercially produced ice cream which have higher air content which also translates to poorer quality.

But just like other growing businesses their biggest hurdle is seeking financing. The initial capital outlay of PHP100,000 had been recouped only to realize that they would be needing more than that as the business opens new stores and new products are being developed. Ian and his friends have only so much to be thankful for their families who loaned them money for the business to move forward. They are now looking at the possibility of opening bigger and better stores around or outside Metro Manila.

They have been patiently waiting for a spot in Makati but so far no space has opened up.

“Our target for now is to have an ice cream studio with tables and chairs and expand the menu to include ice cream entrees and drinks,” says Ian. Ian, Vitto and Tony have bigger dreams for the store but they are not in a rush. Once, a Singaporean company asked them if it could import their ice cream. Though the offer seemed attractive they refused to close the deal but promised to look into it again once they are ready. For now, they are keen on expanding the menu to offer more variety to its customers. They have recently introduced their own version of ice cream sandwich called the Chilly Burger made from a pair of home-baked cookies filled with ice cream.

They have also started to offer what they call the Sweet Freedom, a line of sugar free ice cream to cater to diabetics who just can’t stop their fondness for ice cream. “It’s just as rich, just as heavy but sugar free,” boasts Ian. The quintessential sorbetes ice cream will remain as part of the Filipino tradition for a long time and the ringing of the hand bell will always send children to ecstasy on hot summer afternoons but Sebastian

Ice Cream believes there is room for more sophisticated ice cream such as theirs.

“There is something perfect about sorbetes and you can’t improve on that. As a matter of fact I’m a big fan but the Filipino palate is becoming more sophisticated. If you want something more than plain vanilla ice cream and handful of peanut, we have that for you,” Ian concludes.

-end-1,194 words-

28 KABUHAYAN

REAL ESTATE

Money, Assets and Investing

Buying Property in the Philippines PART 2

By Jovy Tuaño

ARE YOU READY TO REALIZE YOUR DREAM OF BUYING YOUR VERY OWN HOME IN THE PHILIPPINES, BUT ARE TOO CONFUSED WITH THE BITS AND PIECES? KABUHAYAN FEATURES THE SECOND PART OF AN INFORMATIVE Q&A SESSION WITH ILLUSTRADO CONTRIBUTOR, JOVY TUAÑO, A LEADING SENIOR PROPERTY CONSULTANT BASED IN THE UAE, WITH PARTICULAR EXPERTISE IN PHILIPPINE REAL ESTATE, TO HELP GUIDE YOU IN MAKING THAT VERY IMPORTANT DECISION. Is the reservation fee refundable?

The reservation fee is not refundable but it should be deductible from the total contract price that you have to pay to the seller.

Reservation fees function like airline tickets today - they discourage customers from changing their minds once a decision has been made.

What other charges need to be paid by the buyer when purchasing property?

Documentation fees, property taxes, insurance, utility deposits and other miscellaneous charges are payable by the buyer to the seller or authorized parties before turnover of unit. After the turnover, there is a maintenance fee similar to that of the homeowners’ association dues that should cover your pro-rated share of the cost of maintenance of the common areas from security, utilities to sanitation. Maintenance fee may be passed on to your tenant should

you wish to lease out your unit. Parking units are also available for sale or lease.

Are foreigners allowed to own a property in the Philippines?

Yes. Philippine law allows non-Filipinos or foreigners to own condominium units, provided that, not more than 40% of the total number of units in one building or project is owned by foreigners. Ownership of land is restricted to Filipino citizens. However, foreigners may purchase a limited area of land under the Philippine Retirement Program.

Why are condominiums or flats becoming more popular these days?

It is really more a question of practicality rather than popularity due to the high cost and accessibility of land in urban areas. House and lot packages are still available in suburban or provincial areas in the Philippines at almost half the price of condominium units in Metro

Manila. However, most people love the conveniences and amenities of city life. Some developers are now building condominiums within a wholesome atmosphere of LIVE-WORK-EAT-PL AY-LEARN-SHOPMOVE and even in green environments.

Condominiums can be purchased in small units with a high return on investment in terms of rental income and resale value due to its commercial environment. You can also sell your condominium unit to foreigners unlike land.

Do I have rights as an owner of a condominium unit in the Philippines regardless of my nationality?

Yes, all owners of condominium units in a particular project shall automatically become members of the Condominium Corporation.

You will be required to join and remain a member in good standing of the said corporation which shall, moreover, have for its purpose the promotion of the common

REAL ESTATE

KABUHAYAN 29

Money, Assets and Investing

benefit of all condominium unit owners, protection of their mutual interests and assistance in their community development.

This includes building a strong relationship between the developer and the property management company of the project.

What happens if I am unable to pay my monthly amortization for any personal reason?

The first rule of thumb is – ‘don’t panic’.

Millions of people around the world owe millions of dollars to millions of people and entities. The second rule is ‘don’t give up’ until you have tried all possible means to protect your investment.

As written in most purchase agreements, the seller reserves the right to charge penalty for delayed payment (e.g. 3% per month on pro-rata basis). Even before your payment gets delayed, it is best for you to write to the seller/developer regarding your constraints and proposed remedial action for the shortterm or long-term. Most developers and banks usually provide a reasonable grace period prior to the cancellation of the contract as long as you remain officially in contact with them.

What are the other options available in order to recover my investment in case of default?

You may either request for a restructuring of payment terms to suit your current capacity to pay or execute a Deed of Assignment in favor of another party who is willing to assume the balance with certain amount of consideration payable to you with a premium as the original buyer. Most developers charge a transfer fee or assignment fee.

What if the seller or developer fails to deliver the property or to finish the project as written in the Contract to Buy and Sell?

As usually stated in the contract, there is a grace period of eight to 12 months, barring delays due to fire, earthquake, acts of God, war, civil disturbances or any other cause or condition beyond the control of the seller making it, among others, impossible or difficult to obtain the necessary materials, permits and licenses. Upon the occurrence of any of the aforementioned events, the delivery of the subject property shall be deemed extended accordingly without

liability on the part of the seller. Still, the buyer has the right to claim for refund for the total amount paid, if for any reason not attributable to the seller, the project may not be completed or it can only be completed at a financial loss to the seller.

What are some of the risks associated with property investment and how can these be avoided or reduced?

1. The developer is unable to finish project on schedule - Choose developers with good completion record for the past 10 years, even in mixed-used developments.

2. Unauthorized collecting agents - Make sure to verify account and pay directly

to the seller’s account and not to agents and brokers. Always demand a receipt or acknowledgement of payment.

3. Dead investment - Avoid buying properties in remote areas unless you really want to use it for a special purpose. Invest in residential or commercial properties in good masterplanned communities with high growth potential in terms of market value.

4. Speculations from foreign investors Markets which are heavily developed by foreign investors may suddenly collapse in the event of investment withdrawal while markets with strong domestic demand are more stable like the Philippines.

30

SUCCESSFUL PINOY

Tips on Success

Surround Yourself with Successful People

By Jeffrey ‘Ximo’ Ramos

Now it is time for YOU to be empowered by the success of other people - the most effective way is for you to be surrounded by them.

Ito ang dahilan kung bakit tayo sinasabihh han ng ating mga magulang na mamili ng maaayos na kabarkada. Alam natin lahat na ang mga bata (pati na mga matanda!) ay nagagaya sa mga taong nakapaligid sa kanila.

Pansinin mo.

Tuwing kasama mo ang masayahing mga kaibigan, ikaw rin ay nagiging masayahin buong araw. Parang walang problema na hindi malulutas.

Pero nasubukan mo na rin siguro na makasama ang isang taong lagi na lang problema ang bukang bibig. “Ayaw ko na sa trabaho ko, pagod na pagod na ako, nakakatamad na.” “Ang asawa ko, siguro may ibang babae, kulang ang suweldong ibinigay sa akin, wala pa naman kaming pera dahil kakabili pa lang ng bagong ref, naku, kailangan ko pa naman ng pam-bayad sa aerobics ko… tumataba na ako, no? Saan ako nagkamali? Masarap naman akong magluto. Wala ba akong kuwentang asawa? Huhuhu.” Hindi ba ikaw mismo ay pagod na pagod sa pakikinig? Kalahat-ing araw pa lang ay depressed ka na rin.

You have the option to choose the people you will spend your time with. So, choose well – be with the people you want to be in your future.

Be with the winners to be a winner “Nakakahawa ang kagalingan, gayun rin ang kahinaan.”

- Remedios Maximos Marami ng tagumpay na tao ang nagtayo ng kani-kanilang grupo.

You can find them in the gym, in church, hob-by clubs, foundations, medical missions, etc.

There are professional associations and orga--

SUCCESSFUL PINOY

31

Tips on Success nizations dealing in specific fields of success.

You can learn about these groups by checkii ing their profile on the internet, or by visiting their office. See if their mission fits your ‘inii terest’ and if their vision jives with your perii sonal goal.

Attend lectures, seminars, camps, courses, and retreats taught by successful people who have already achieved what you want to achieve.

Meet them and talk to them afterwards.

To be a winner, you have to be with the winii ners.

Kumalas sa ‘Bahala na Gang’ “Bahala na. That little phrase sums up this national inclination to leave crucial moments to chance, trusting ever that Bathala would take care of our needs and solve our problems for us.” i Francisco ‘Mang Kiko’ Icasiano, “Bahala na” Mga ka-kosa. Hanap tayo ng pera! Paano?

Bahala na.

Maraming tao ang hindi pa rin naka-kaalam kung saan sila tutungo at may-roon rin pumili nang kakaibang daan.

Nakakalungkot isipin at nakakatakot kasamahin. Sila yung mga tao na kahit na ano na lang ay gagawin, kahit makasakit o masaktan, bahala na gang.

Sila rin yung mga grupo na tinatawag na ‘kawawa na gang’ na ang bukang bibig ay ‘kawawa naman’ tayo o kawawa namm man sila, ‘wala kasing makain’ pero wala namang gagawin.

buhay, ay nananatili hanggang sila na ang nakaka-apekto sa pagbabago ng na-kararami. Mayroon silang angking ka-kayahan at lakas na pinanghahawakan na base sa katotohanan.

Ang mga ganitong grupo ng tao ang dapat alisan dahil hihilahin kang pabamm ba nito. They are in need of professional help and assistance that only the professionii al people can give.

Ang mahina ay nakukuha ng malakas.

Naturally, a number of powerful people can overpower a weak few. But a large numii ber of weak people can be overturned by a strong few.

Kung nandito ka sa gang na ito, kuma-las ka na. At kung ikaw ang leader ng grupong ito, buwagin na! Have pity on those whose dreams rely on this group. Acii cording to the Book of all books, “Do not be deceived: ‘Evil company corrupts good habits.’”

Then, if you are already fit to go back to ‘the people you left behind’ – friends, colii leagues, you may do so. But if not, give yourii self a chance to get stronger. Otherwise, it is suicide; you will sink big time in the losers group.

The Tyranny of the Minority Sa isang bansang demokratiko – ang nakararami ang nasusunod. Ito ang timm natawag na tyranny of the majority.

Maging mali o tama, kung sa botohan dinaan, panalo pa rin ang marami.

Pero mayroon rin tinatawag na tyranny of the minority.

Ito yung mga kakaunti, na dahil matagumpay sa paniniwala, may matimm bay na paninindigan at may dignidad sa

Kumalas sa‘bahala na’gang!

Kung tagumpay ka na - sige na. You can enter the cave and shed light.

So start being with people with Values and Dreams; those who talk about success and act towards achievement and goals. Start making NEW ‘successful’ friends and keep the old. One is silver and the other can give you the GOLD!

32 ALMOST FILIPINO

Andreas Pieri:

He’s Got a Soft Spot for the “Softeners”

By Aby Yap

“SOFTENERS” - THAT’S HOW GREEK CYPRIOT ANDREAS PIERI FONDLY DESCRIBES FILIPINOS IN THE MIDST OF A CULTURAL HUB SUCH AS DUBAI. “THEIR VALUES, SOCIAL NATURE, POLITENESS, AND WARMTH COUPLED BY EVERLASTING SMILES HELP TO CONNECT, FORM, AND CAST THE NEWLY CREATED MULTICULTURAL BLEND,” HE SAYS. Meeting the Filipino No stranger to cultural diversity himself, Andreas has lived and worked in various parts of the globe for 30 years now.

After obtaining an education and serving as an Officer in the Cyprus National Guard, even exercising active duty during the Turkish invasion in Cyprus, he left the country for employment in Dubai. Starting a new career in a foreign land, Andreas was tasked to establish and manage Black & Decker’s Middle East regional office outside Dubai. Little did he know it was his first step toward a long-standing affair with Filipinos.

Andreas remembers his first trip to the country: “It left a strong impression on me — the smiles, the laughter, the friendliness of the people, and the music. Everyone I know seems to be able to sing!”

He then proudly states, “I was among the first to employ Filipinos in Dubai. I worked with and guided the Overseas Employment Development Bureau (OEDB), which was the predecessor of Philippine Overseas Employment Administration (POEA), on how to go about manpower supply to the Middle East, especially Dubai and Saudi Arabia.”

He narrates that it was during a holiday trip to Singapore when his interest in the Philippines was initially stirred.

Andreas explains, “Everybody there was talking very highly about the capabilities and skills of Filipinos, the beauty and hospitality of the people and the country.” He contacted Black & Decker’s Philippine office to arrange interviews with prospective employees.

Pinoy Power at Work Following his transfer to Iran to lead the Black & Decker office there, Andreas’ conquering of the world began. He explored the UK, Kenya, Nigeria, Portugal, and Greece, among other countries. Later, he switched industries and shifted to British American Cosmetics and then Smith and

ALMOST FILIPINO 33 Nephew, a healthcare company. The latter assigned him to set up an office in Dubai to serve as the company’s regional headquarters. Andreas found himself back in Dubai, where he started 12 years ago. Soon, he was back in the Philippines recruiting what he has personally proven to be the most efficient manpower he has dealt with. More than recruitment, he also recommends them to associates.

He says, “When these Filipinos first arrived in Dubai, it was clear they were well-educated, technically equipped, cosmopolitan, and ready to make a difference in this place and make something of themselves. All these commanded only good-paying jobs and positions.”

Having worked with different nationalities for several years in the corporate sector, Andreas claims that Filipinos are easygoing, dedicated, and loyal — leverage they have over other nationalities. “Filipinos are the ‘connector’ with all stakeholders,” he asserts.

Andreas further discloses: “In an office environment, you can predict with a high degree of accuracy how Filipinos will react to a situation. Filipinos tend to resist change; emotional detachment is almost always non-existent and managing personal finances is always a challenge for them.”

Closer Encounters with Kabayans Visiting the Philippines for nearly 60 times over the years, it’s no surprise that Andreas fell in love with the country. He took it a step further though and also fell in love with its people, more specifically, a Filipina who hails from the southern part of the islands. He’s happily married to Carol for 25 years now.

Their two sons, Alexander and Christopher, always give them reasons to be proud. While Alexander recently completed his studies in the US, Christopher is finishing high school in Dubai this year.

Andreas professes: “I think of the Philippines as my adopted country. I have a good understanding of Filipino culture and the people. I don’t speak the language, but I can follow a Filipino conversation to some extent and, of course, the body language helps me a lot!”

He admits, however, that he’s not fond of Philippine cuisine — proving to be difficult during social gatherings. “But my hostess more than makes up for it by serving me my favorite desserts, maja blanca and ube ice cream,” shares Andreas.

A Call to Illustrados That Dubai has changed so much hasn’t remained unnoticed

by Andreas’ sharp eyes. “Very few companies now invest in employee training and development as most companies prefer recruiting already trained and skilled employees. Also, the uncontrolled number of people arriving from the Philippines these days has had adverse impact on salaries, destroying the stature previously established by the early Filipino workers,” he observes.

“To compound the problem,” he elaborates, “Filipinos arriving in Dubai or the Middle East are ill-prepared for life overseas.

They measure things from the perspective of their country of origin, which results in culture shock.”

Since manpower requirements are continuously evolving, Andreas sees a greater need for a higher level of knowledge, technical and interpersonal skills, networking outside one’s cultural community, competitive attitude in the international field, as well as communication, presentation, and leadership know-how. The questions he boldly poses to every Pinoy are these: “How ready are Filipinos to face this challenge? How does the system in the Philippines tap the supply of skillful people? Or is it a case of everybody just settling for what’s available?”

On this note, Andreas calls on the Philippine Business Council and modern-day Illustrados to play a greater role in further improving the state of Philippine employment in the Middle East. Together with his wife, he vows to help individuals who are committed to realize their dreams — those who know their goals and are ready to put in time and effort to upgrade their skills. For Andreas believes that with the Pinoy’s hard work and strong determination to thrive, success stories of Filipinos leading good lives in Dubai, those returning home to start their own businesses, and those who are doing well in other parts of the world are bound to be replicated in no time at all.

Andreas and Carol Pieri with their sons Christopher and Alexander.

It’s a ruthless cutthroat world, where only the strong and cunning prevail. Where there’s no telling who’s predator or prey in the anarchy of brawn and style.

Gear yourself for the ultimate urban aggression with the sharpest of killer looks.

Because it’s all a game of survival - out there in the

concrete jungle.

Photography Dr. Marlon Pecjo Fashion Styling by Janet dela Fuente Makeup by Bem Abeleda Hair by Marie Sorsona Models: Ana Sideco, Girlie Benitez and Mikee Carrion - all from the Professional Models Association of the Philippines (PMAP)

FASHION 35

FASHION 37 Blue wrap around dress by Maldita; necklace and ring by Cru, bangles from D!

FASHION 39

FASHION 41 Yellow coat dress by Maldita; necklace and ring by Cru, shoes by Gaupo

FASHION 43

FASHION 45 Red orange striped top dress by Religioso, shoes by Gaupo, accessories by Cru

FASHION 47 Animal print dress by Maldita; accessories by Cru and D!

On Girlie: Black top and gray pants from Eairth by Melissa Dizon; shoes by Traffic @ Rue de CMG On Ana: Blue vest and pants by Joel Escober; inner top by Religioso; necklace by D!; ring by Cru On Mikee: Pin striped suit by Onesimus; inner shirt model’s own; shoes by Pedro

Eairth by Melissa Dizon - 101 Bormaheco Condominium, Metropolitan Ave., Makati, contact (+63) 928 506 3697. Joel Escober – contact (+63) 918 920 8680. Maldita - SM Megamall, Robinson’s Galleria, Shangri-La Plaza, Trinoma Mall. Religioso - Shangri-La Plaza, Greenbelt 5. Gaupo - Greenbelt 5. Traffic Rue de CMG (Trinoma), Power Plant, Shangri-La Mall, The Podium.

Pedro – Trinoma. Cru - Power Plant. D! - 2F Doña Consolacion Bldg., 122 Jupiter St., Bel-Air, Makati

Shop Guide:

FASHION 49

50 MARKET ROUND UP

ORA: Passion for Fashion Inspired by the blend of traditional and modern influences in Dubai- the fast emerging jet set hub of the world’s fashion elite, Rimalya recently introduced ORA, a new fashion collection that reflects a lifelong passion for clothing in the USA and Europe market.

ORA by Rimalya is influenced by traditional and new world tastes, incorporating the intuitive style for form flattering fit. Using elegantly attractive bright prints and high quality silk and silk chiffon textures, ORA promises perfection.

“My aim is to develop and design clothes that fit different body types perfectly well” Said Rima Ashemimry, Founder of Rimalya.

“The brand prides itself on its quality and distinctive designs that attract women around the world; aspiring to boost women’s confidence in the way they look and feel while wearing different designs.” Added Rima.

Rimalya is already in the Middle East market working with the most luxurious fashion retailer Villa Moda in Kuwait, Bahrain, UAE, Damascus and Qatar. In addition, Rimalya has recently entered the Saudi market through major fashion retailers such as DNA, Mahat, and Gail.

Botanical riches from ADORE Lifestyle, the premier retailer of home décor, beauty and gift items, continues to add color, design and variety in their array of products. Whether you are looking for seasonal collections or themed décor or beauty items, the store has it all. Lifestyle is your true partner if you wish to create an oasis of serenity, comfort in your space. From hand dipped tapers, to scented columns of sprays, fragrant oils to aromatic mood enhancing pourris, every customer is bound to experience an indulgence of choices at Lifestyle This season, Lifestyle introduces a brand new collection of botanical products from ADORE. With distinct colours from the garden to add to the allure and delicate fragrances from nature’s flora to soothe the senses, only the finest ingredients are used to create these therapeutic quality oils and room sprays. Fragranced with Magnolia, citrus and Lemon Grass, the range is not only revitalizing but a sensational way to coddle oneself. Experience nature’s botanical gifts with ADORE.

04-398 6218

Come experience A Summer of Magical Fun...

at DLSM’s Prince & Princess Camp June 29 to August 23

Campers will have the opportunity to share a very special experience designed exclusively for princes and princesses.

52 FEATURE

Raising Kids Long Distance CONGRATULATIONS, YOU GOT THE JOB! NOW, YOU CAN’T WAIT TO START ON YOUR NEW OCCUPATION ABROAD. EXCITEDLY, YOU PREPARE FOR YOUR TRIP: PACK YOUR BAGS, FIX YOUR PAPERS, AND FINALIZE ALL THE GOVERNMENT REQUIREMENTS. WHEN ALL THE NITTY GRITTY OF ENDORSEMENTS AND ARRANGEMENTS ARE DONE, YOU PREPARE YOUR BIG DESPEDIDA WITH FAMILY AND CLOSE FRIENDS. THE NEXT DAY, YOU PICK UP YOUR TICKETS AND GO.

By JR Bustamante

their absence anymore and they are greeted with indifference when they return home.

When they see each other at least once a year, it would be awkward like they were strangers to each other.

It is an emotional roller coaster for the OFWs. Inasmuch as the idea of working in a foreign country for higher income is the peak of their excitement. The downside of the adventure is their lack of involvement in the lives of their children.

How will the absence of a parent affect the kids in their growing years? This is a question that OFWs worry about all the time. Will future consequences of their absence justify their goal of wanting to provide a better life for their kids?

During the long wait at the airport, before you board your plane, the moment of truth hits you like a ton of bricks. Excitement turns to sadness when you realize that you will be many miles away from your loved ones, especially from your young child, for a long time. That’s when you experience one of the loneliest moments in your life.

Your two-year-old boy, who hasn’t the slightest idea of what you are about to do and how long you will be gone, will be growing up without you around. You won’t be able to see him getting the proper care he needs, to be around when he needs someone to run to for help, to give him a hug when he is sad, to kiss his pain away when he falls off his bike.

You won’t be able to run to him and reassure him that everything will be alright when he calls for you after a nightmare. You won’t be around to check if he’s cold at night or cheer him up when he is down. These are precious moments that you will miss with your kids, perhaps even haunt you a couple of years later as an Overseas Filipino Worker.

These are heart-wrenching realities of what OFWs have to face when they leave their children to work abroad. Being away from their kids for at least two years, they will miss celebrating their children’s growth milestones or simply being involved in their children’s lives. The worse feeling they can experience is when their children do not miss

There are basically two options to choose from: either take the child with you or leave them with people you trust. Due to financial considerations, few OFWs are able to take the first route. And those who are fortunate enough to able to take their children with them, will most often than not, have to leave them for awhile to take care of settling down in the new country – like finding proper accommodations for the family, perhaps a school for the kids and ensuring that basic needs are ready for when the kids arrive.

If you’re one of those who would have to leave your kids behind indefinitely, the comfort and security provided by your extended family will be very critical at this point in your life. Being surrounded by lola, lolo, titos and titas, will help ease the situation for you and your child.

If you have children below the age of 10, it is always ideal to hire help to provide personal attention to your children’s needs, without overburdening the family you have left behind. Avoid imposing the care of your kids on relatives, unless they volunteer. Look around way in advance for a helper you feel comfortable with to take care of your children while you are many, many miles away. If you have any doubts about the person you are hiring, don’t settle. Give yourself the time to find the right one for your kids.

If your finances allow, your child can also come and stay with you during summer breaks, and you can also come home to the Philippines during your own vacations so you can spend more time with your child, twice a year.

Remember to communicate on a regular basis so you can maintain a strong relationship. Find out how their days go, and keep yourself updated on their achievements or problems. Congratulate them on good performance at school.

Console them during low times. Wish them luck on upcoming tests. Make it a point to get involved in your child’s life even if you are far away.

Tell them how much you miss them and how you always think about them. Keep reassuring them of your love. Explain the whole situation, how all this hard work is for them to have a better life, that you need understanding and moral support to keep you going.

These are just ideas to help ease the pain of being away from your loved ones for long stretches of time and lessen the stress of worrying about your children while you are far away.

The final decision to work abroad is not an easy road to take, especially for those who have growing children. It may be the best – or even the only solution – for the disintegrating family income to address the ever rising cost of living. This road is paved with guilt, risks, and regrets from time to time. The price to pay is steep. Caught between the devil and the deep blue sea, OFWs often don’t have a choice anymore.

But knowing the Pinoy’s oh-so practical and resilient nature, Filipinos will always make the best of a non-ideal situation. For being a Filipino is being a survivor.

FEATURE 53

YTRIP:

Young filipinos discover their cultural heritage

By Apple Lopez

HOW CAN YOU LOVE SOMETHING YOU DON’T WHOLEHEARTEDLY KNOW? THIS WAS THE MAIN QUESTION THAT PROMPTED THE FOUNDERS OF YTRIP (YOUTH TOURISM RESPONSE PHILIPPINES) TO PUT UP AN ORGANIZATION THAT WILL HELP EDUCATE FILIPINOS - ESPECIALLY THE YOUNGER GENERATION – ON THE IMPORTANCE OF LEARNING ABOUT OUR OWN HISTORY AND DISCOVERING THE RICH CULTURAL HERITAGE WAITING TO BE DISCOVERED IN PLACES AROUND THE PHILIPPINES. Founder Clare Amador who works as a freelance researcher stumbled onto the idea via her enthusiasm for traveling, “I’m a passionate traveler and I love discovering historical stuff, so I thought why not help the country through my passion?” She chose traveling as her channel to reach out to fellow Filipinos, pointing out the importance of learning about the homeland in order to understand one’s cultural heritage. “Through traveling, the younger generation could meet and talk with the old, and learn from them, the stories of our past,” Clare enthuses. “The Tagalogs could meet the Maranaos, and both of them could discover what is beautiful and realize what is wrong. When you are able to feel a sense of national identity, you not only learn to accept the existence of people other than your immediate community, you are also able to understand and appreciate the significance of other people and the rich cultural heritage around you.”

With the help of friends Lesly Umali, Anne Elicano, Olive Castillo, May Anne Umaly, Pam Sevidal, who all shared the same passion, they launched the group in November 2006.

Clare says, “It’s a barkada effort. This is our way of responding to the needs of our community. And whenever we have trips or advocacy campaigns, we are also asking people to respond to those problems.”

Since its induction, YTRIP has championed various projects, including - photography for non-photographers, museums walks, ‘Afternoon with F. Sionil Jose’, and their latest undertaking ‘Food Trip sa Kape Isla’ in cooperation with the Philippine Coffee Board. The group also organized historical tour projects in cooperation with the Filipinas Stamp Collectors Club and Old Manila Walks, which include the Postal History Walking Tour and the Chinese Cemetery Walk. Moreover, the group is also doing its rounds in several public schools around the country to help educate students more on the value of national history. The group also plans to provide free field trips for public school students with the belief that such opportunities can help cultivate better understanding and therefore national pride amongst youngsters today.

YTRIP also organizes domestic tours and special trips, which are centered on cultural and natural heritage for any group, family, or barkada whether based in the Philippines or abroad. This is their way of raising funds to provide for the field trips for public school students.

“YTIP is basically giving people the chance to get to know the Philippines and its wonders without having to sacrifice a lot of their money. We believe that if you’ll open the eyes of the Filipinos to the beauty and richness of culture that surrounds them, they will be more inspired.”

Interested to join this group? Send an e-mail to cattleya.amador@gmail.com or youthtrip@ gmail.com. You can also visit their site at www. youthtrip.org or at ytrip.multiply.com.

54 PINOY PLANET

Balloons Over Bagan Text and Photos by Vic A. Lactaoen

Cruising along the dry plain area of Bagan, a bell-shaped temple comes into view – the instantly recognizable shape of Bupaya, reputed to be one of the oldest in Bagan. The sky glows a fiery orange as the gilded stupa stands at attention at sunrise, a silent sentinel to centuries of a once thriving city of culture and commerce. The temple complex is perhaps the most amazing sight in Myanmar, if not South-East Asia. Across 40 square kilometers of country stretching back from the Ayeyarwady (Irrawaddy) stand literally thousands of stupas and temples. In every direction you look, you’ll see ruins of all sizes – huge and glorious temples like the Ananda soaring towards the sky, small, graceful zedis (smaller temples) stand alone in fields. Some come with all manner of

AS DAWN BREAKS OVER THE VALLEY, A HOT-AIR BALLOON BEGINS A LEISURELY BUT SPECTACULAR JOURNEY. WHEN I SIGNED UP FOR A HOT-AIRBALLOON TOUR OF MYANMAR’S (BURMA) BAGAN TEMPLES FAMED FOR ITS KILOMETERS OF BUDDHISTS TEMPLES, I HAD VISIONS OF AN INDIANA JONESSTYLE ADVENTURE TRANSPLANTED IN THIS MISUNDERSTOOD COUNTRY. TWO MAROON COLORED MAJESTIC BALLOONS AWAITED ME WITH JETS OF GOLDEN FLAME ROARING INTO THEIR BELLIES.

historical tales, while others are identified only by a number.

A sudden roaring blast of the burners shatters the morning stillness as our pilot John Emery (a former British Airways pilot) forces the balloon higher. By now, a brilliant sun has burned off the early morning chill. We sail over the Bagan archeological zone which impresses me like a giant chessboard. Another blast and we lift to 300 meters. From that height, my companions can see a 40kilometer stretch of the old Bagan area, a golden strip running east to west.

One could easily spend a week or more exploring the area. The

PINOY PLANET 55

extraordinary religious fervor that resulted in this unique collection of buildings lasted two and a half centuries. In 1044, King Anawrahta ascended the throne in Bagan. Having just transitioned from Hinduism to Theravada Budhism, he set about building religious monuments at a frantic pace. Temple construction continued unabated until 1287, when Mongols overran the area and the plain fell silent. But those two centuries were enough to build as many as 4,000 temples in a compact area. The towers were built of fine stone; and one of them has been covered with gold a good finger in thickness, so that the tower looks as if it were all of solid gold; and another is covered with silver in a similar manner.

The King caused these towers to be erected to commemorate his magnificence and for the good of his soul; and they form one of the finest sights in the world. Incredibly costly, these structures are exquisitely finished and so splendid. And when the sun strikes these temples they are most brilliant and visible even from a vast distance.

The devout come from all over Myanmar to worship here – especially during the annual full moon festivals at Sehwezigon and Ananda temples. The numbers are overwhelming: more than 2,000 paya (temples or pagodas) cover an area of about 4 square

kilometers. An earthquake rumbled through the region in 1975, and looters have long since made off with jewels from inside the Budha’s images and shrines. But after UNESCO support and extensive restoration, Bagan presents an impressive sight.

As we began our descent, the pointed tops of the temples where just like at arms length away. Below us were some of the temple ruins spread like lava far into the distance. We drifted towards our targeted landing dock, 15 kilometers from where we started. “Take your landing positions” says Captain Emery, “and hold on tight.”

Back on the ground, we finally got our champagne as we toast the success of our 45-minute joy ride. It’s only 8 a.m. plenty of time still for a country breakfast of fresh brewed coffee, fried rice and sausages, the better to prepare a day of rambling in the valley of hundred year old temples.

The active traveler can rent bikes (kt 1000 an hour) to explore, through sand tracks leading to many off-the beaten track pagodas or through horse cart – a rustic and pleasant way to take in the sights (kt 3,000 – 4,000 per day). Outfit yourself by picking up a sarong-like lonyi in cotton (kt1, 500), useful

56 BAKASYON GRANDE

A MALAY HOUSE

at temples. Buhhist Myanmars are easy going people, but one unbending rule is that footwear is prohibited in holy places – socks notwithstanding.

The market is also the place to buy thanaka, the traditional yellow tree-bark cosmetic used by men and women alike as astringent, sunscreen and cosmetic. You can pick up plenty of souvenirs in the market including, lacquer ware boxes and decorative woodcarvings.

Climatewise, the best season for visiting the temples of Bagan is between mid November and February – during these months, it rains the least and it is not so hot.

Thai Airways International(www.thaiairways.com) is you best link to Bagan from Manila. You can get connecting flights from Bangkok direct to Nyang UBagan airstrip in Bagan. You can also connect through Bangkok Air (www.bangkokairways.com) which also offers daily service to Bagan. Accommodations are aplenty around the Bagan archeological zone from tourist to five star resort hotels including the Bagan Thande Hotel- a government run hotel or the 108 room Bagan Hotel next door. For a unique bird’s eye view of the ancient temples, check in with Balloons over Bagan (www.balloonsoverbagan.com) where you get a bird’s eye view of one of the many old temples of Bagan.

ILLUSTRADO MODEL SEARCH

ARE YOU THE NEXT FACE OF ILLUSTRADO MAGAZINE?

Illustrado is looking for models, both males and females of all ages.

Are you a photogenic Pinoy with a sparkling personality that shines through? Do you love being in front of the camera?

Send your close-up and full body picture, as well as your contact details to info@illustrado.net You just might have what it takes to be part of our next issue.

58 FEATURE

Les trottoirs de Manille (The sidewalks of Manila)

By Althea Insel Photography by Louie Aguinaldo

IN ONE OF OUR AFTER-CLASS JEEPNEY RIDES FROM ALLIANCE FRANÇAISE DE MANILLE (AFM) IN BEL-AIR MAKATI TO THE METRO RAIL TRANSIT STATION IN BUENDIA, I ASKED MY FORMER FRENCH LANGUAGE TEACHER WHAT MADE HER DECIDE TO LEAVE PARIS AND MOVE TO THE PHILIPPINES. Seemingly amused by the question, she said: “Well, first I had to follow my boyfriend who was assigned in Manila by the NGO he works for. Second, I was intrigued by the Manila sidewalks.”

I was somehow taken aback by her response that I had to ask her what she thought was “intriguing” about les trottoirs de Manille.

Her curiosity, as I would later learn, was stirred by a famous French folksong titled “Ne quelque part” (written and sung by Maxime Le Forestier in 1988) that became widely popular in the francophone world because of its jazzy melody and compelling lyrics.

The song talks about fate and a world where people live in harmony and equality. Its first few lines go like this: “On choisit pas se parents, on choisit pas sa famille. On choisit pas non plus les trottoirs de Manille, de Paris ou d’Alger pour apprendre à marcher…”

(One does not choose his parents, one does not choose his family. One does not choose either the sidewalks of Manila, Paris or Algiers to learn how to stride…).

My teacher said she was enthusiastic then at the prospect of living in Manila. But on the

day she came to the Philippines in 2003, and as she was traveling from the Ninoy Aquino International Airport in Paranaque to her apartment in Quezon City, all she could say was “Où sont les trottoirs?” (Where are the sidewalks?).

Her reaction may be something shared by many first-time travellers to Manila.

Perhaps, in as far as the Philippine context is concerned, sidewalks have taken on an entirely different meaning

and purpose. They have become less of a concrete “safe zone” for pedestrians but more of a center stage for some Filipinos’ resilience to the harsh realities of everyday existence.

Tomas Villegas, an ice cream vendor who has taken a permanent post near Malate Church at the heart of Manila, said the sidewalk had been his workplace for the past 20 years.

“If I’m lucky, I get to take home PHP300 a

FEATURE 59

capital, oftentimes even none. Villegas said he has a sponsor who provides all the ingredients and utensils he needs to make and sell ice cream. Whatever profit he generates would have to be shared with his benefactor.

Sidewalk vending, as an underground activity, is not taxed. Thus, it does not generate any revenue for the state.

David said this has often been the case, sort of a subsistence economy where people adopt a “survival for the day” mindset. “They’re just vending for people who have the capital. So in effect, what they are actually selling is their labor,” he pointed out.

The second reason, he said, pertains to a weak state. “The fact that the state, unable to provide economic opportunities to its people, also finds itself not in the position to regulate the economic activities of its citizens,” he said.

He went on to say that sidewalk vending has relegated a large number of people to a marginal life that does not promise any opportunity for the future.

“It breeds a culture of poverty in itself. But it’s also a kind of economy that is functional in the sense that many people are so poor they cannot afford to buy stuff from the grocery or supermarket. The underground economy provides for the tingi-tingi (retail) system. It is a coping mechanism that also, in a sense, perpetuates the cycle of underdevelopment,” he said.

But for Mang Tomas (Villegas) and his fellow vendors, who have taken their respective stalls along the stretch of Malate, the sidewalk has served as their financial refuge – a witness to their struggles and dreams.

“Yes, life is hard,” says the lean ice cream vendor. “But this is better than stealing. I’d rather sell ice cream at PHP10 a cone than rob passersby of their belongings.”

At the end of the day, Villegas said he looks forward to going home to his wife and four kids knowing that he has earned a decent living.

day for my wife and four kids. But on regular days, I only earn PHP200,” he said.

According to renowned newspaper columnist and broadcast journalist Randy David, sidewalk vending is mainly a function of two things – mass poverty and weak state.

“People cannot find livelihood opportunities in the organized sector of the economy.

Most of them have left the countryside for the cities where they think opportunities for schooling and medical care are to be found but they end up without jobs. The next best thing would be to try to make a living in the informal or non-organized ‘underground’ economy,” explained David, who also teaches Sociology at the University of the Philippines (UP).

Selling items on the street requires little

Reflecting on the plight of Filipino sidewalk vendors, my language teacher said perhaps Le Forestier had a chance to visit Manila in one occasion before he wrote his famous song. And maybe at that particular moment, he saw beyond the shagginess of men and women selling and haggling for stuff along the often smoggy roads of Manila. He probably saw high-spirited faces amidst the chaos – brimming with possibilities, eager to take on the day’s challenges that lie ahead. He saw the Filipinos’ unwavering determination to survive despite the harsh realities of life.

60 BAKASYON GRANDE

The Queen City

By Ivan Henares

CEBU IS PARADISE. FROM ITS CHIC RESORTS, TO ITS WHITE SAND BEACHES AND COZY GETAWAYS, TO ITS RICH HISTORY, AND COSMOPOLITAN WAY OF LIFE. IT’S ALL THERE IN THE BEAUTIFUL ‘QUEEN CITY OF THE SOUTH’.

Cebu could easily give Bora a run for its money in the ‘rest and relaxation’ stakes.

With five-star resorts like the famous Plantation Bay, Mactan Shangri-la, dive sites, spas and a vibrant nightlife, the city fits very well within anyone’s indulgent vacation plans.

For this trip, however, I decided to explore Cebu’s famous heritage sites. And what better way to kick-off my visit than to venture on the Southern Heritage Trail. I started at the southernmost town on the trail, Oslob, and worked my way northwards to Cebu City. From the South Bus Terminal, bus rides to the southern towns of Cebu and other islands in the Visayas are readily available.

The three hour trip on-board an airconditioned bus was pleasant and afforded the best coastline views in the country. In fact, the entire national highway hugs the shoreline and you are offered spectacular views of white sand beaches and mangrove

forests along the way.

I arrived in Oslob at around noon and went straight to its famed church. The Immaculate Conception Church is a magnificent coral and limestone structure with ruins of some Spanish period government building at the side.

After some pictures and lunch, it was off to the next town - Boljoon, home of the Church of the Patrocinio de Maria, declared by the National Museum as a cultural treasure and by the National Historical Institute as a historical landmark. Between the two towns were several watchtowers featured in the book ‘Fortress of Empire’ by Fr. Rene Javellana.

The setting of the church was stunning – with an open view of the white sand beach and blue waters in front, with hills towering at the back. The roof of the church and

convent are still the original clay tiles from the Spanish period. The convento was also very much intact, thanks in large part to the Boljoon Heritage Foundation.

Then it was off to Carcar, another popular heritage town. Carcar is also known for its chicharon and lechon. So how could I resist even a small pack of chicharon for a snack? From the highway, the Church of St. Catherine of Alexandria was just a short walk up a hill in the center of town. Indeed, the church and the structures around its plaza are splendid! I also paid a visit to the Noel Ancestral House owned by the family of Jerry N. Alfafara, head of the Carcar Heritage Conservation Society. He gave me a tour around his house.

The last stop for the afternoon was Naga which had a very ornate facade. It seemed to have Moorish influences as seen from the

BAKASYON GRANDE 61

elements of the design. With that settled, it was back to Cebu City. If only I had my own vehicle, I could have stopped to take photos of all the Gabaldon schoolhouses on the way.

Back in Cebu, I met up with a friend near the bus station and we went to the well-known street food area of Cebu City called Larsian.

The place is right beside the Fuente Osmena.

They serve various ihaw-ihaw items such as chicken and pork barbeque, longganisa, hotdog, isaw manok, etc. The rice was also unique since it was served in what seemed to be woven coconut leaf-containers just like suman. The meal was not bad at all.

After Larsian, I went back to my hotel. I woke up early in the morning to walk around Cebu City. Quite close to where I was staying was the Cebu Provincial Capitol which made history by being the first Visayan site to host a presidential inauguration. I had seen the capitol from the outside before, but it was my first time to enter. Inside, I was greeted by a grand ballroom – the most elegant area in the building. From the capitol, we walked to the Rizal Memorial Library and Museum, another heritage government building.

From there, I took a jeep to the historic core of Cebu City. My first stop was City Hall.

In front of it was Magellan’s Cross. A short walk away was the Basilica Minore del Sto Nino which I last visited in 1997. I was able to catch a part of the last English Mass for the morning. The place was packed with people and the lines to the image of the Sto Nino de Cebu were quite long.

I noticed several ladies wearing white blouses and yellow skirts selling candles to churchgoers. It turns out, if you buy candles from them, as part of the service, they will dance and chant a prayer for you to the Sto Nino before handing the candles over to you. So I bought some and whispered my petition to the lady who in turn started chanting a personalized prayer for me while dancing. After the prayer, she handed the candles over to me so that I could light them in a designated area outside the gates of the basilica.

Just a few meters away was the Metropolitan Cathedral of Cebu, seat of the Archdiocese of Cebu. The Cathedral Museum of Cebu is currently under restoration. The damage that had been inflicted on the old convent from years of misinformed improvements

was slowly being erased with proper restoration. Before moving on, I stopped

by Fort San Pedro just a short walk from the Cebu Cathedral.

We then drove around the Sepulvida Street and Ramos areas since there are a number of colonial houses there. Among the places we checked out was the Archbishop’s Palace and the Borromeo House. We also dropped

by Parian to check out the Yap-Sandiego House and Casa Gorordo, a wonderful house museum restored by the Aboitiz Foundation. Over at Ramos are a number of impressive pre-war mansions. We dropped

by Casa Verde which is an old house which was converted into a restaurant and ladies dormitory. There are more abandoned mansions in the area. Maybe some investors could do the same adaptive reuse.

I didn’t have much time left since I had to catch my flight back. I’m reserving the beaches and the city’s cosmopolitan groove for another trip. There’s just too much to see in the Queen City of the South, and more than enough of the place’s innate infectious charm that one just has to keep coming back.

62 DESIGN FEATURE

Cebu furniture among the world’s best

By Joel D. Adriano

THERE IS MORE TO CEBU THAN BEAUTIFUL BEACHES, DELICIOUS MANGOES AND DRIED FISH. THE QUEEN CITY IS ALSO RECOGNIZED AS THE FURNITURE CAPITAL OF THE PHILIPPINES. Cebu accounts for over 60 percent of the country’s annual furniture export sales and is the country’s leader in the use of mixed media – furniture made from a combination of several materials such as abaca, bamboo, palms, fiberglass, plastic, stones and even mud. To connoisseurs of fine furniture design, Cebu is one of the best destinations in Asia for importing furniture and furnishings of excellent quality and outstanding designs. Cebuano ingenuity in design conceptualization and raw material application has given it a competitive edge over other exporters in Asia. And thanks largely to Cebu’s reputation as trendsetter, the Philippines has earned for itself the title ‘Milan of Asia’ and Cebu the ‘Design Destination of Asia.’

Cebu has a long tradition of furniture exports dating back to 1948 with the establishment of Mehitabel Furniture Co. Inc., the oldest existing furniture company in the Philippines. Presently, one of the best known Cebuano furniture designers who has earned accolades and recognition abroad is Kenneth Cobonpue, owner of Interior Crafts of the Island, Inc. His name first came into the limelight when Brad Pitt bought his pieces and used his furniture as part of the sets of the film ‘Ocean’s 13.’ Wallpaper magazine recently nominated Cobonpue as one of the icons of contemporary design along with such world luminaries as Philippe Starck and Antonio Citterio.

Recently, another Cebuano, Pete Delantar of Nature’s Legacy Home and Garden,

hogged the limelight when his pieces were showcased during the 50th annual Grammy Awards last February.

While the Philippines does not have a strong identity in the global market, the Chamber of Furniture Industries Philippines (CFIP) noted that Cebu furniture makers seem to have taken better footing on their own. It has impressed foreign buyers with its uniqueness of design possessing the ‘Cebu look,’ functionality of the product, and diversity of the materials used.

Up-scale Furniture ranks seventh among the country’s top non-traditional exports. The furniture industry is composed of 15,000

DESIGN FEATURE 63

establishments with 480,000 direct workers and 300,000 others indirectly employed as subcontractors. It is dominated by small and medium-sized enterprises (SMEs) with 90 percent having less than 30 employees. Single proprietorships and family corporations are common. It is one of the few export industries in the country that is predominantly Filipinoowned.

However, the proliferation of low-quality, mass-produced pieces from other Asian countries has changed the market sharing.

Philippine market share has dropped to just 0.4 percent compared to China’s 12.6 percent. During the 80s, the country was the largest exporter of furniture in Southeast Asia. Today, the country ranks fifth among Southeast Asian countries behind Malaysia, Indonesia, Thailand and Vietnam. Some of the Philippine exporters have lost their international buyers to these competitors as they are unable to compete in pricing due to high labor and transport cost.

According to Cebu Furniture Industries Foundation (CFIF) Executive Director Ruby Salutan, to address the situation, the furniture industry and particularly the Cebu cluster capitalized on the design talents of the local industry and focused on more defined market segments – the highend or niche up-market. This strategy necessitates top qualities of the products at all times and continuous innovation in design and product development as customers care more about quality and fashion than price.

One of the upscale designers, Allan Murillo, said buyers are now interested on overall home concepts instead of just buying pieces of furniture. There is also growing appreciation for innovative application and techniques in exploring and using multiple raw materials for every piece of furniture; thus, the introduction of indigenous materials for furniture was well received abroad. The demand for ‘contract furniture,’ wherein institutional buyers such as government offices and hotels buy their entire furniture requirements, has also grown significantly in the recent years.

Because pieces are expensive, products are sold mostly abroad since they are beyond the means of ordinary Filipinos. Philippine wood furniture makers cater mostly to rich buyers from the United States, Japan and the Middle East. Cebu furniture manufacturers are also exploring non-traditional markets such as Spain and China where there is a burgeoning middle-class.

Murillo said local manufacturers increasingly rely on innovation to remain competitive.

“When a firm develops and introduces a new product in the market, the likelihood of this product being prematurely mass produced by other firms retards the growth of the demand for this product, hence the need for patent protection,” he adds. “Moreover, as firms operate in a common global market segment, one’s poor performance in product and process quality affects the impression of the buyers on other firms. With the security and legal cloak of patent, firms can make

64 DESIGN FEATURE

money by opening up their chest of innovative designs and share it with others.”

In this connection, the CFIP creates incentive-based programs that support member-manufacturers who would pioneer in expanding global markets.

The Chamber suggests that products introduced in the market be exclusively produced first by the firms that created the products until these have been fully accepted by the market. This strategy aims to bring appropriate returns to the developers of the new products and encourage others to also develop new designs and products.

The academe has also seen the need to support business. For instance, the University of the Philippines in Cebu has adjusted their courses and subjects to provide the needed expertise especially on the design aspect, said Efren Sarmiento, proprietor of Detalia Aurora. Don Bosco currently offers short technical courses on furniture making using modern equipment.

In the always changing world of design and product concept, the government would really be a big help, said Murillo. “The government must help the private sector turn out new ideas.”

The view from your regular Juan dela Cruz

What motivates you

to do excellent work?

There are so many things that motivate me. I always give my best at work. The thought of creating something that I, and other people enjoy, motivates me a lot.

I also get inspiration from my partner and my family; especially from my partner who is creative – helping me get my creative juices flowing.

65

Usapang Kanto Compiled by Jonie Jose

Of course there is also the financial gratification I get in my line of work (which allows me to save for projects here and back home), but that’s just a part of the bigger package.

FLORENCE PIA G. YU

I’d say it’s the primal instinct to survive, plus competition. The truth is that newspaper journalism is a high-pressure environment. It requires being able to crank out a good story in minutes and juggle quotes, crunch numbers and double-check facts while the clock is fast ticking. And you have to do all these everyday without faltering, otherwise, you lose integrity and eventually - your job. In a game where competition is tough, excellence is your only ticket to success.

MA CLEOFE MACEDA

A good working environment with a respectable leader who values his people and their capabilities, inspires me to do excellent work. Why would you stay in a company that does not care about you and your needs, when you can go to a place where you will be considered as an asset? Why stay in a company who has a leader that acts as a know-it-all but cannot completely lead his people to execute his plans? If a ‘boss’ appreciates his people and their kind of work, no matter how hard, I believe that he can be appreciated back with respect earned. After all, no man is an island.

MAR DAN FREDERICK SORIANO

My husband Malek and my family inspire me and motivate me to do well in my life and my career.

They support me in everything I do and in every decision I make. They always give me good advice and I know they will never let me down.

LIN HAOUACHE

It is simply the commitment to what I do, that motivates me to do my best. It may be just doing some simple household chores or doing presentations at work. Words of appreciation and compliments from others, even my children, put a big smile on my face. I always set my goals and act towards them. I love the feeling of accomplishment and the respect from people around me.

IRENE SERRANO

Of course money matters, but more importantly, a commendation from my boss for a job well done is enough motivation for me in my pursuit for excellence.

MANUEL ALMARIO

I belong to an equally challenging and honorable industry. Being an occupational therapist tests my skills, understanding and patience. Seeing my patients work and play at their best, puts a smile on my face and makes me look forward to further days of fun and excitement.

CHOLA RIA G. CAYANAN

I believe it’s a sense of responsibility for my work and the standards I’ve set for myself. Early on I got the message that I should always set a good example for my younger siblings and that in whatever I do, I must leave as little room for doubt as possible that I tried my best to do my job beyond mediocrity. I’ve carried that attitude with me and so far it has served me well – and hopefully benefited others over the years.

AGNES SAMPIANO

66 TRIPPIN’

Pampered Bliss of a Hilot Trilogy

Text and photos by Vic Albornoz Lactaoen

TUCKED AWAY FROM THE TOURIST AREA OF BORACAY ISLAND ALONG STATION 3 IN A BOUGAINVILLEACOVERED WINDING ROAD IS MANDALA SPA AND VILLAS. THIS PLACE HAS ESTABLISHED ITSELF AS AN ALTERNATIVE HEALING CENTER AND HAS BECOME ONE OF THE COUNTRY’S MULTI-AWARDED DESTINATION SPAS HAVING RECEIVED, YET AGAIN, THE BACCARAT ASIA SPA AWARDS WITH THE HOLISTIC TREATMENT OF THE YEAR FOR THEIR SIGNATURE HILOT TRILOGY TREATMENT. Based on the Philippines’ traditional hilot and dagadagay massage, the Mandala Spa in Boracay offers this traditional Filipino healing modality with profound and enduring benefits on mind, body and spirit. Branded as the Hilot trilogy, this spa treatment is considered an invaluable contribution to the world of therapeutic healing; celebrating the Philippine’s cultural identity and recognizing the indigenous Filipino healing treatment and traditional rituals know as Hilot. Combined with Mandala’s soulful care and masterful technique, the result is a brand new approach to traditional Filipino healing.

The treatment begins with a procedure called hihilaan where coconut oil is applied to strips of banana leaves used to identify areas of imbalance in the body. Then the traditional technique called bentosa or cupping is performed using a candle and an upside down glass cup to create a vacuum.

Cupping rebalances the body’s heat and energy flow. The trilogy journey continues with hilot, an ancient Filipino therapeutic massage.

Finally, dagdagay – a Filipino traditional foot massage originating from the mountain

province, is a therapeutic foot massage using sticks. Long motion and acupressure is applied to the soles of the feet to restore balance and boost the body’s immune system. The finest 100% extra virgin coconut oil, renowned for its powerful rejuvenating, anti-aging and cleansing properties, is lavishly applied over the entire body through the treatment.

Mandala Spa is the first choice for discerning spa enthusiasts visiting Boracay. And it is known for its award-winning spa treatments, elegant facilities, healthy cuisine and

TRIPPIN’ 67

legendary service. It has been recipients to numerous prestigious nominations and awards from leading spa journals – including Best Wellness Retreat, Destination Spa of the Year, Spa Treatment of the Year and Best Rejuvenation Program.

At Mandala Spa, one enters an idyllic private estate that offers luxury villa accommodations and rejuvenating holistic spa therapies in an exclusive tropical sanctuary.

Enjoy their Mandala Spa and Villa Holidays or signature treatments and programs and ultimate rejuvenation including Shodhana Karma Ayurvedic Detoxifying treatement, inspired by the ancient Ayurvedic system of wellbeing, Mandala Body Treatments which are designed to deeply nourish and tone the skin; Princess Treatment or the Boracay Bliss where you experience the magic of a scrub or wrap of your choice allowing aromatic oil to penetrate your skin through the Mandala Signature Massage to the Royal Licorice and Green Tea Facial (Pevonia), a nourishing and healing facial mask that lifts impurities and restores your skin to optimum health.

The services can be greater enjoyed at Mandala’s Resort Villas, with each villa featuring 100 square meters of imported teak flooring, and vaulted wooden ceilings providing the perfect space to enjoy one’s favorite spa treatment. The interiors are walled in glass allowing a seamless flow between the lush tropical outdoors and the warm wooden finish of the interiors.

Its strategic location in the island has made it renowned for its gracious service, resplendent setting, well maintained garden and welcoming ambience – has set a new standard of spa luxury in Boracay.

The resort also features the Prana Restaurant which serves vegetarian spa cuisine, open daily and also to the public. Dishes are infused with the country’s rich medicinal culinary herbs and spices, a selection of sumptuous and refined vegetarian Filipino, Asian and European cuisine in a symphony of flavors laid out and prepared in sheer elegance.

Great care has been taken to provide a profound experience where the senses are drawn inward through the right blend of oils, freshly prepared natural ingredients, hand-picked flowers and the unmistakable Mandala healing touch and legendary service with a soul – all the fine details that allow each moment to gently unfold and deliver one to wellness.

68 HILIG PINOY

Online Action

By Excel V. Dyquiangco

WHAT HAPPENS WHEN A GOD CALLED SHELID DECIDES TO CONQUER THE ENTIRE WORLD OF ROIKA AND SEEKS TO DESTROY THE INHABITANTS OF THE PEACEFUL PLACE? WOULD THE GOD IPULI DARE STAND UP AND STOP THE FURIOUS SHELID AND ITS CONGLOMERATE OF VICIOUS MONSTERS FROM SPREADING ITS WRATH ON THE POOR VICTIMS? No, this isn’t a soap opera that a couch potato would waste hours on. This is the story of Flyff, which basically means Fly for Fun, a game that takes players to the land of Roika, where a dark-natured god seeks to inhabit the tranquil kingdom. And this is where gamers come in – they try to help hapless innocents by taking down the hostile invaders.

of them work hard to achieve the same thing that you have.”

Being a gaming champion entails a lot of work, as proven by Rubio’s lifestyle. Apart from constantly playing online games, Rubio and his friends must get used to each others’ style of play and generate strategies that work for their team. They occasionally scout the play of their opponents, too.

• Play for fun – don’t be consumed with beating the high scores of people you know or competitors in the community. Just relax and have fun – it’s what gaming is all about!

Flyff is just one of many online games invading computer screens worldwide, and has been capturing the hearts of Filipinos from as young as five years old to as old as 50 - all from the very comforts of their online gaming console.

Rubio and his team aren’t the only ones captivated by the genre. There is something about it that is attracting more and more fans to take on this modern day sport. Tolledo quips that “experience is the major factor why people become hooked on playing these games.”

• Set time for sports – online games are loosely based on various sports. Strategies are needed for playing all kinds of activities such as basketball, soccer, chess or tennis.

You will also need the same amount of reflexes and fast thinking for them.

According to Gametel Content Manager for Games JP Tolledo, an online gaming console can be “any gaming unit that can connect to the Web for multiplayer functions.” Unlike in past, gaming consoles were units that could only accommodate a limited number of players – most allowed only two controllers plus an option to extend the controller slot up to eight players – online units unit can now be connected to the internet so that the players can challenge people from different parts of the world. Additionally, the visuals and audio are regularly improving as upgrades are often made available. And online games have such fascinating storylines that Filipinos can’t help but get hooked to it.

And when hooked on an online gaming console, there is no one better to talk to than 21-year-old gaming champion and graphic designer, Jedi “Vise” Rubio, who wakes up almost everyday at 4 am just to practice. He once stayed online for 72 hours straight with no sleep.

Based in Cebu, Rubio has been playing online computer games for two years now, particularly the game Flyff, which is the first game he played. He has been winning awards left and right and has earned much respect among his gaming peers. But he nonetheless humbles himself and doesn’t consider himself a champion.

“Being a champion brings a lot of pressure because anytime, someone can step up and take you down,” Rubio says. “No one really sits on the throne for a long time. There are a lot of players - millions of them - and a lot

“They get to live their fantasies and explore new worlds with the creative storytelling and reenactment of different scenarios,” he adds.

“From playing in a sci-fi world like in Warcraft to becoming a one-of-a-kind street basketball player in Freestyle, gamers get the kick they want – something they would not achieve in the real world.”

This statement is echoed by Rubio as he claims that computer games allow one to hide their real identity – serving as a great way of escaping problems. Both Tolledo and Rubio are quick to warn players of being wary with their habits. “Gaming is okay as a leisure activity and should not be an obsession or an addiction,” Tolledo says. “Games will come and go – but life and career will always be constant.” He advises setting time for play but to allocate much more to learning and exploring new things.

Dangers of addiction aside, gaming can be one of the most exhilarating activities one can get into – and all from the comfort of your own home.

Gaming Tips JP Tolledo gives tips on how children can enjoy the gaming experience without getting carried away: • Control your own time – always have a clock near you when playing (or just check the PC’s time bar). When it reaches your set limit, stop and play again another time/day.

• Go out with friends with interests other than gaming – you can all have time to do other non-computer activities after you finish playing.

• Read – the stories being followed on online games are also available in book form. Learn more about the characters from reading. In this way, you get to add imagination to the games and further broaden your knowledge.

COMMUNITY EVENT 69

Connecting countries

with a common delicious thread The Asian Ladies Noodles Festival

The Asian Ladies Diplomatic Group, composed of spouses of Asian Ambassadors in the UAE, recently held a very novel event to foster camaraderie within the international diplomatic community – the Asian Ladies Noodles Festival.

Held on the 6th of April at the Foodlands Restaurant in Abu Dhabi, the ladies-only event showcased noodle-based dishes from 15 Asian countries. A gastronomic treat, the festival featured both the familiar and unique ways of noodle preparation with sweet and savory, as well as hot and cold delicacies. Enthusiastic guests were not only given a taste of each country’s noodle-specialty, the ladies were also handed recipes to try out for themselves.

The event is just one of the group’s productive projects, aimed at promoting and maintaining wholesome cooperation and support between Asian countries, as well as enhancing the understanding between cultures, not to mention enriching Asian countries’ relationship with the UAE.

Seen here are guests at the event and Madame Fe Cabactulan leading the Philippine group

Greenies Get Together La Salle alumni recently held a meeting at the Barista café at the Bur Juman Center in Dubai. The meeting was attended by 21 La Sallistas including Philippine Trade Representative Gil Herico, prominent community figures Caloy Serrano and Alex Bangcola, ex-beauty queen Tracy Javelona, and was coordinated by ‘Dugong BumbayUtak Pinoy’ Ishwar Chugani of Giordano. The informal group seeks to establish an official La Salle Alumni Group chapter in the UAE.

70 FILIPINISMS

Onli In Da Pilipins - 1. n. a phrase used to define anything or anyone that only exists anywhere in the 7,107 islands of the Philippines || 2. adj. a phrase used to describe a Pinas episode or a Pinoy persona so rare one would never find anywhere else in the WWW (whole, wide world). It merits a documentation of some sort.

Beautylicious-ly Pinoy!

By Aby Yap

IF THERE’S ONE MORE THING THAT FILIPINOS SO WANT TO FEAST ON BESIDES DELICIOUS FOOD - IT’S GOT TO BE BEAUTY. WE’RE VERY FOND OF LOOKING AT BEAUTIFUL OBJECTS AND PEOPLE. OUR APPRECIATION FOR EVERYTHING AND EVERYONE PLEASING TO OUR EYES EXTENDS TO OUR ENTHUSIASTIC (AND EXPENSIVE) STAGING OF EVENTS THAT HONOR THEM. BORROWING FROM CHILEAN POET PABLO NERUDA’S FAMOUS LINE - WITH A CHASTE HEART AND PURE EYES (ALTHOUGH SOMETIMES WITH A TINGE OF ENVY, TOO), WE CELEBRATE BEAUTY.

Queens on Queue May is never complete sans the annual Santa Cruzan. This Festival of the Holy Cross is the most awaited activity during Flores de Mayo, as blooms are at their prettiest on this ‘supposedly’ cool month. The best picks are, of course, reserved for Mother Mary; hence, the many flowery festivals held in her honor. The loveliest women in town are selected by a special council to represent the long line-up of biblical and historical characters in the elaborate procession depicting Reyna Elena’s search for Jesus’ cross. As the highlight of the Santa Cruzan, the most beautiful maiden is crowned as Reyna Elena at the end March. She is escorted by a cute little boy who portrays her son Prince Constantine. Some places even invite famous personalities to give the affair a more dazzling impact.

Under an arch adorned with colorful flowers, the town’s beauties are dressed in the most regal gowns. And together with their goodlooking escorts and assistants holding lit torches and fans (to drive away heat and mosquitoes), they parade the streets. On the trail of these sagalas is literally a multitude of people observing the religious festivity or simply trying to get a glimpse of the ladies on display. This is probably one of those rare times when motorists won’t mind being stuck in traffic for an hour or more.

FILIPINISMS 71 During the Santa Cruzan, any participant should be resolute enough to face the challenges of keeping one’s focus on the occasion’s real purpose, as comments abound from neighborhood kibitzers.

It’s part of the whole exercise to hear comments like, “Ang kapal naman ng make-up ni Veronica!” or “Pang-losyang ang suot ni Reyna Sheba!” One should be ready for the uziseros and pintaseros because events such as these are their grand feasting grounds.

This particularly holds true for gay Santa Cruzans - yes, we have this in the Philippines, too! Although these aren’t as extensively celebrated as the conventional Santa Cruzan, some gay groups in a few barangays also hold their own processions. And the partakers are no less beautiful and glamorous than their female counterparts.

Vying Beauties (and Brains) What’s another competition that can match the attention level given to Pacman’s boxing matches? Beauty pageants, but of course! Add that to our pambansang past-times, or the ‘Three Bs’ – namely basketball, boxing, and billiards.

On a local level, we have Mr. and Ms. Barangay come fiesta time or Bikini Queen and King in the summer. In schools, regardless of the educational level, we have Mr. and Ms. _______ (fill in the school’s name), Mr. and Ms. United Nations, or Prom King and Queen. On a national level, we have Little Miss Philippines, That’s My Boy, EB Babe, Mr. Pogi, Super SiReyna (excuse the Eat Bulaga PR, but these are the most established beauty contests on TV), Amazing Philippine Beauties, Miss Earth, Mutya ng Pilipinas, and Binibining Pilipinas. Individuals of any age, gender, educational level, as long as they are physically attractive, can join this competition. And, voila, you can be the next Aiza Seguerra, Jericho Rosales, or Gloria Diaz!

But even if most of us can’t or won’t compete in any beauty pageant, we can always marvel at the contestants’ Venus and Adonis-like features while watching them on TV or on the stage.

And laugh if we must at their crazy, cringe-inducing responses during the dreaded Q & A portion. Answers which make it in the notorious lists of Pinoy-isms – like “I’d like to bring a foreigner to the Bocaue Rice Terraces to see the beauty of the Philippines”, or “My graduation feature is my best feature”, or “My motto in life is – if others can’t why, why can’t I!” are no longer unexpected.

This year’s Binibining Pilipinas-World winner, Janina San Miguel, has her own unforgettable answer, which made her infamous at home and in the WWW. When asked by a judge about the role her family played vis-à-vis her participation in the pageant, she replied: “Well, my family’s role for me is so important b’coz there was the wa- they’re, they was the one who’s… very… Hahahaha… Oh I’m so sorry, Ahhmm… My pamily… My family… Oh my god… I’m… Ok, I’m so sorry… I… I told you that I’m so confident… Eto, Ahhmm, Wait… Hahahaha, Ahmmm, Sorry guys because this was really my first pageant ever b’coz I’m only 17 years old and ahahaha I, I did not expect that I came from, I came from one of the tough 10. Hmmm, so… but I said that my family is the most important persons in my life. Thank you.”

But if Melanie Marquez had firmly replied that she loves her “long legged” and still reigned as Miss International in 1979, and Miriam Quiambao, despite falling on stage, still won First Runnerup in the 1999 Miss Universe then every beauty must be entitled to some mistakes – right? So, although Janina is the laughingstock and punching bag in chit-chats nowadays, her kababayans will probably eventually forgive her crime against the English language.

After all, beauty is highly regarded among Pinoys. And as Melanie Marquez aptly said, “May karapatan siyang magkamali sa Ingles kung maganda siya.” Ouch! Onli in da Pilipins, folks!

72 FILIPINISMS

The Annie B (Batobalani) Chronicles The adventures and misadventures of a ‘not so average’ Pinay trying to make it in the cosmopolitan city of Dubai.

Rampa, Annie, Rampa!

Did you know that Melanie Marquez almost did not become Miss Philippines during the 1986 ‘Supermodel of the World’ contest? Melanie, then a very in demanding model in the US during the 80s, gracing almost every magazine covers and walking every runaways - thanks to her chameleon looks which can looks Asian, Latina, European not just Agatona - won a previous contest, ‘Face Of The 80s’ in New York. In the pageant’s international version, she instead chose to represent the Philippines – putting our country in the model map of the world and bringing honor by becoming First Runner Up to then 14-year old Monika Schnarre of Canada, that year’s Supermodel Of The World. Ang taray ng lola mo, di ba?!!! Eh pano na lang kung tinanggap nya yung offer na maging Miss New York and eventually became Miss USA - ang taray din nun di ba?!!! Kaya miski pa pinaglalait sya ng mga chaka at inggiterang reporters because of her bad English grammar eh super idol ko sya because of her world-class beauty (hello naging Miss International 1979 din kaya sya) and her exceptional world dominating skills (she sired children from different men from different nationalities - Pinoy, Intsik, Arabo, Aussie). Hindi kayang pantayan ng achievements niya ang mga negative issues about her. So let’s not judge her, coz she is not a book!

It’s been a very challenging experience for me so far in my new job as a fashion assistant. You see, in order for me to condition myself in this world, I seriously have to think, breathe, eat, drink, slurp and barf fashion - yes! So that everything comes natural, kundi tsugi na naman ako sa mga kasamahan ko. Ewan ko ba, porque ba nagtra-trabaho ka sa fashion house eh kailangan bang six footer ka at 21 ang waistline mo? Well, to quote ChinChin Gutierrez in the movie ‘April, May, June’, “God gave me brains and I instead to use it”. O di ba? At laking bonus pa nila na laman ng bawat sulok ng utak ko ay still all about fashion. Sa office, tuwing may kailangan silang alamin – wheather it’s the telephone number of the nearest Starbucks branch or the name of last year’s Miss Universe winner - count me in, I’ll be there to save the day, I did it my way! Dizzizit! I think this job was really means to me.

Miski nga mga flatmates ko, hindi makapaniwala sa mga kinikwento ko. And as the days go by, lalo silang napapabilib sa mga panibago kong fashion sense – eh syempre I work in fashion, so I should looks it di bah? Kaya naman gabi-gabi, hindi sila nawawalan ng panibagong episodes ng aking new found fame and glory be tungkol sa aking job of a lifetime. Well, kanya kanyang swerte lang talaga yan – siguro nagkataon lang talagang this is my destiny. Dizzizit, the story of my life.

One time, during a very important occasion at work, I once again proved to everybody how I can belong – during the preparation for the Dubai Fashion Week. Hindi ako magkanda-ugaga sa dami ng trabaho at sa laki ng excitement na dala nito. Kaliwa’t kanan ang directions ng boss ko, pati na ang demands ng ibang mga committee – from creative, to production, to events, to marketing, to mismong administrative and logistics – parang karnabal! Pagkakataon ko na ‘to shine, sabi ko sa sarili ko. So may I volunteer ang Annie B to everyone who needed help – nang sa ganoon matikman ko lahat ng sarap at pait ng pagiging isang tunay na fashion executive. Konting sacrifice, ika nga nila – for sure naman malaki ang reward ng lahat ng ito sa bandang huli.

Hindi sya madali ha, can I just tell you so? Habang fina-follow up ko ang mga orders from the supplier eh uma-attend din ako ng rehearsals ng fashion show – not just to bring everyone their packed lunches – kung di para na rin mag-stand in para sa mga models na either late or absent. Nakakaloka kasi miski sinisigawan o pinagtatawanan ako ng ibang mga nakiki-uzi eh feel na feel ko ang pagiging fashion mawdel – ganito pala ang feeling ni Naomi Campbell – konting tiis lang, mape-perfect ko na rin ang catswalk ko. During breaks, multi-tasking pa rin ang drama ko, habang sumisipsip ng kape at tsaa ang mga models ay naka-hold ako sa lima-limang linya ng telepono para mag-check at follow up ng status ng mga invitation, ng souvenir programme, ng sponsorships pati na delivery order ng boss ko for

FILIPINISMS 73

lunch – naku! Itsura ni Anne Hathaway sa The Devils Wear is Prada – dapat siguro magpa-bangs din ako no?

Sa dami ng trabaho ko, pati na ang mga initiatives ko (be proactive ika nga nila) sa ibang department ay nagkanda-buholbuhol na tuloy ang schedule ko. Yung correction para sa poster eh naibigay ko sa printer para sa souvenir programme, yung food for delivery ng boss ko eh nai-order ko dun sa caterer ng after party ng sponsors – anu ba yan?!!!!

Di lumaon, habang nakikipag-rubbing elbows ako with the other models sa rehearsal bilang substitute ng supermodel na si Olga, habang rumarampa ako onstage at umiindak to the tune of Ini Kamoze’s “Here Comes The Hotstepper” ay may mala-sirenang boses ang biglang nagtitili from the audience.

“Aaaaaaaaaaaaannnnnnnnnnnnniiiiiiiieeeeeeeeeeeeeeeee!!!!!!!!!!!!!!!!!!!!”

Naku, ang aking among si Rami Khouri na rumaragasang sumusugod sa runaway – hindi para tumanggap ng flowers at award – kundi para talakan ako at kaladkarin papalabas ng stage – ayyy, ito ang tunay na awaaaarrd!!!

Nakakahiya! Pakiramdam ko isa akong baklitang patagong sumali sa beauty contest sa plaza na nabuking at kinaladkad ng tatay niya sa harap ng madlang people. Ganun pala ang feeling. Pano naman, sa dami ng gusto kong i-achive at taong gusto kong i-please nang sabay sabay eh pumalpak lahat ng trabaho ko. Kaya maluha-luha akong um-exit sa venue at may-I explain to death sa boss ko to save my face from all the embaracksment.

“Annie, instead of trying hard to be a model, why don’t you just do your own job well and become a role model to everyone? Afterall, you can NEVER be a model!!!” talak ba naman ng amo ko habang kitang-kita ko ang inner nodes ng kanyang tonsils mula sa mga butas ng ilong nya?!!!!

Aray ko! Napakasakit naman ng statement na iyun. Oo, aaminin ko – I am no Gisele Bundchen!!! I may not have the pouting lips of Christy Turlington, the face of Cindy Crawford, the moves of Naomi Campbell, the X-factor of of Linda Evangelista and the svelte figure of Heidi Klum – oo, I am no supermodel – but I am Annie B – and no supermodel can ever come close to my exceptional typing skills, my sense of humour, my knack for business and office solutions, my impeccable taste for music and fashion and my reliable mastery of how to score a perfect 100 in Videoke contests!!! I am what I am – I am special in my own way. I will survive!!!

With those thoughts stuck on my mind, I began to realize na tama din nga ang mga pinagtatalak sa akin ng boss ko. Wala pang tatlong oras, I corrected all my mistakes and mix-ups and finish my do-to-list - I was able to save my face from further embaracksment and redeem myself. Then when I still had extra free time, tsaka ko tinulungan yung ibang department at sumali uli sa rehearsal ng fashion show – this time I substituted for the choreographer dahil nagka-LBM sya from all the Krispy Kreme and Coke Light na pinag-lalafang nya. Naloka silang kahat – they were so impressed na kabisado ko ang choreography from start to finish –sus, eh yan ang everyday moves ko noh?!!! After the rehearsals, my boss congratulated me for a job well done. He was proud of me daw – samantalang kani-kanina lang eh gusto niya ako ibitin ng patiwarik sa galit nya sa akin – aba eto ngayon at bumebeso na? Well, what can I say? I told you not to judge me coz I’m not a book. Thank you, Melanie Marquez!

Kaya mga sister, bago tayo magmaganda, siguraduhin muna nating may bala nga tayo – na may karapatan tayo. Hindi man tayo maging supermodels eh pwede rin naman tayong maging mga role models to others by showing them all of our positive qualities. Miski galing tayo sa isang third world country at walang snow sa atin, we can still show the world that we Pinoys can be the best by being responsible citizens wherever we are and demonstrate our world class skills, knowledge and talent. Hindi man tayo makakarampa sa runaway eh maluwag naman ang kalsada para magcatswalk and show the world that yes, we can! Dizzizit!!!

74 FILIPINISMS

UNIQUELY PINOY SPEAK

Here are words that are so unique and loaded in meaning that they will never find a direct translation in the English language. Forget traditional dictionaries. Keep this.

Achuchu (A-chu-chu). This refers to the pointless insincerities being said during long, involved conversations about nothing at all.

Ano (A-noh) The all-around, all-purpose word for everything.

(1) Pronoun in interrogation: Ano? (What) (2) Noun: Where is your ano? (Where is your father/mother/ dead-uncle’s-second-cousin) (3) Verb: Anuhin this. (Paint/kill/maim/castrate this.)

(4) Adjective: This is so ano. (This is so pretty/big/ astounding.)

(5) Interjection: Ano! (What the hell!)

(6) Substitute for private parts: Did you ano your ano?

The use of ‘ano’ is quite dangerous for the untrained ear, and must be put into the proper setting. “Honey, the ano is too long, we have to cut it,” must be accompanied by the proper understanding of the context, as results may be critical to a couple’s future.

Checheboreche (Che-che-boh-re-che) Same as achuchu.

It is interesting to ponder on the reason why there are so many words in the Filipino language that beautifully describe meaningless chatter.

Indyanero (In-jan-neh-ro). An individual who fails to appear at an appointment without prior warning. Not to be confused with individuals who appear according to Filipino time (approximately 10 minutes before the meeting is to end) .

Japorms (Jah-porms). Describes an individual dressed differently from the usual (typically involves clothes that have been laundered and pant legs of roughly the same length).

Lagot (Lah-got) A prophesy of evil things to come.

Para (Pah-rah). A term that informs the driver of a jeep to stop and pause (usually in the middle of the road) as the individual speaking intends to leave the vehicle. Dangerous for individuals as drivers seem to believe having one foot in the air is all that is necessary for descent.

Takusa (Ta-kuh-sa). Derived from ‘takot sa asawa’ (afraid of wife), this is a term used to describe the silent (very silent) minority of males married to feminine reincarnations of Hitler.

Torpe (tore-peh). A gentleman who is desperately attracted to a female yet by some strange compulsion is reduced to a frozen mound of stuttering male whenever that female is near.

Gigil (gee-gil). An uncontrollable desire to bite something.

Kikay (kee-kay). Refers to individuals who carry a brush, hand wash, moisturizer, lip-gloss and various other facial enhancements in a case (aptly called a ‘kikay kit’) inside her bag. Recent inspections of various backpacks have led to the conclusion that this is not a purely female trait. This breed cannot resist checking themselves out on mirrors, glass windows, bread knives, sidewalk puddles and plasticcovered notebooks.

Kaekekan (Ka-ek-e-kahn) Same as achuchu and chechebureche.

Kilig (keel-leg). A rush of excitement due to the actions, presence or even mention of he whom you see as the future father of your children.

Armed with this list and a smile, you will be sure to make the proper impression not just on your new relations, but on your loved one as well.

Now let’s practice: “Honey, when I first saw you, I was so torpe. When I finally got the nerve to date you, I almost became indyanero, because I didn’t think I had the right japorms. When you’re around, I’m kilig, when you’re not, I get gigil. You may think all this is achuchu, kaekekan, just chechecoreche, but in truth, my love, I’m so ano with you.”

ENTERTAINMENT 75

Boy Dynamo But I suppose there really is a reason for everything.

I wouldn’t expect some gifted geriatric directing the kind of films Henares does – which often revolve around young people in normal situations that go awry once the film gets going. In fact, I think the secret of his success lies in that he is one of those people who will never grow up; he will never need to go through a second childhood simply because he hasn’t finished his first. This is not to say that he is immature, irresponsible, and childish. More that he is curious, animated and childlike. And it’s evident in the way he speaks when he answers questions about himself: enthusiastic yet self-effacing. I believe he also invented the word ‘eager’ as he manages to answer half of my questions before I actually ask them.

At 16, Henares was blown away by the TravoltaJackson film Pulp Fiction. “It changed my life forever. I became a major cineaste after that, watching movies

by David Lynch (Mullholand Drive and Lost Highway), Wong Kar Wai (Blueberry Nights), Martin Scorsese (Good Fellas), Stanley Kubrick (A Clockwork Orange), The New Wave (a group of French filmmakers in the 50’s) and a lot of foreign films,” he says. “I think by the time I graduated high school my aesthetic was complete and I knew I wanted to make movies,” he adds. And even in those days, ‘the schoolboy’ was already experimenting with film.

But the real affair took place when he was studying management in college. Henares was jockeying for any chance to make a film, “Anytime we had to make a presentation for Biology or Filipino class I would take that opportunity to make a short film.”

One of his good friends was Marilou Diaz Abaya’s son, Marc (current vocalist of rock band Kjwan and former frontman of Sandwich), and so, under her tutelage, along with Raymond Red and Ruel Bayani, his interest and knowledge grew to the point that he decided take filmmaking at the New York Film Academy, magnum opus to the second generation of film greats: Jack Robbins, son of Tim Robbins; Owen Kline, son of actors Kevin Kline and Phoebe Cates, and Max Spielberg, whose genealogy we need not explore further. But most importantly, it was during this period that he created A Date with Jao Mapa, which would eventually win him a Palanca Award,

Quark Henares looks like a kid. In fact, I believe it is safe to say that he is one. Pretend for one minute he isn’t a grown man of 27 and one of the country’s most prolific filmmakers – and what you will see is a curly-haired boy in a blue t-shirt that strangelyyet-not-so screams “Sheryl Cruz Fans Club,” black jeans, a scuffed yet expensive looking pair of metallic sneakers, and a silly grin plastered on his goodnatured face. By Gabrielle De La Rama-talan ROLE PLAY: Quark during one of his shoots, exhibiting his involvement by “demonstrating” some man-towoman combat.

Henares is merely being his modest self.

Gamitan was followed by a string of projects, including the double-bill Wag Kang Lilingon’s Uyayi, Super Noypi, and his international awardwinning Keka. Besides these were other projects where Henares served as line producer or writer, roles that he excels in perhaps as much but not as often as that of a director; a slew of commercials and videos, including Pupil’s Nasaan Ka, which won Best Rock Mugging for the camera Video and him Best Director at with his good friend Lia on the 2006 MTV Pilipinas Video the set of Super Noypi.

Music Awards.

But none has winded him the way Keka has and still does. In fact, Henares still remembers the day that Quentin Tarantino, world-renowned director of hits like Kill Bill, Reservoir Dogs, and of course, Pulp Fiction called him and “said he watched Keka and started quoting the damn thing and even singing the theme song! It was one of the single happiest moments in my life,” he says nearly jumping out of his seat with unsuppressed glee.

With Mich Dulce during an Us 2 Evil 0 performance at Saguijo Café and Bar. upping his industry value enough to grab the attention of local entertainment magnate Viva Films, which in turn led to his first directorial gig — Gamitan, launch pad of then-teen sex symbol Maui Taylor.

The movie, despite grossing PHP70,000,000 in the box office, was a disappointment to Henares.

“I really hate my first movie, but when I screened it for the first time, I was crying. It was really one of the happiest times in my life,” he says but makes sure to stress that he bagged the gig by accident. “The original director pulled out, and all the directors they asked after were either too busy or didn’t want to do a bold film. So in the end, they asked me,” he says smiling like he won the jackpot. I’m not too sure but I surmise

Henares is also a musician, vocalist of indie bands Blast Ople and Us 2 Evil 0. Interestingly enough, he shares the latter group’s microphone with fashion designer/musician Mich Dulce as they vilify — in a humorous manner — their friends in the music scene, themselves included.

This musical inclination stems from his former managerial duties for Chicosci, Boldstar, Mosterbot, and Ciudad, not to mention the fact that music runs through his veins as heir to Manila’s longest-standing rock station, NU 107.

As if that isn’t enough, Henares also teaches Short Film at his Alma Mater, Ateneo de Manila University while juggling his latest entrepreneurial venture, promoting his coowned bar and resto Mag:Net Café, an upcoming music and arts venue in the swanky High Street, Bonifacio.

With a schedule this crowded, it is hard to believe that he can still be so pleasant and energetic. And it is here that the reality of Quark Henares is revealed. He may look like a little boy, even act like one, but his perspective and achievements make him a man. When I tell him this observation he answers in trademark fashion, “Oh diba!”

76 MANILA’S HOT RELEASES The Manila We Knew Edited by Erlinda Enriquez Panlilio Original art by Manuel D. Baldemor To provincial folk, our nation’s capital seems like a dreamland, where fortunes are made and a chance at the ‘good life’ can actually be had.

But to many Manileños, the crime, grime, and disorder are glaring, and most live lives of semi-drudgery, working tirelessly just to be able to afford to leave town on weekends, and as often as possible. But it is, without a doubt, home.

The Manila We Knew is a slim volume of memories of the Manila of old, but not limited to just one time frame. From the once genteel streets of prewar Manila to the cool and fresh breezes of San Juan, to the affluence of the old Makati, the reader is taken on an intimate journey: into the homes and lives of a handful of Manileñas, where Manila — at its most memorable — serves as backdrop.

Writers include Lolita Fansler, Mert Loinaz, and Wynn Wynn Ong, among others. They all share one thing in common: they have, as their mentor, renowned writer Christina Hidalgo Pantoja, and are collectively known as W3, the Women’s Writers Workshop.

The beautiful thing about this little collection is its ability to rekindle in any Manileño, respect and pride for their hometown. And, should you hail from another province, this book will provide a fair and much needed counterbalance to the dark, highly publicized aspect of life in the country’s National Capital Region.

Twisted Travels

by Jessica Zafra

There are quite a number of people who don’t appreciate Jessica Zafra’s acerbic humor and sarcastic wit. Unfortunately, I am not one of them. Once again the Queen of Put Downs has come up with another addition to her ever-growing Twisted series with Twisted Travels, a collection of essays of her experiences in various countries.

Hey, Joe: A Slice of the City An American in Manila by Ted Lerner

Once, a German friend of mine both amused and surprised me with an observation. After living in Manila for a few months, she told me how she couldn’t get over the fact that Filipinos use their mouths to point.

“At first, I thought they all wanted to kiss me. And I thought, ‘How aggressive,’” she told me laughing. In between trying but failing to suppress my laughter I realized how I never thought of that particular Filipino habit in that light before, simply because I am Filipino.

And I laughed even more to think how very strange we must seem to foreigners with our little quirks, which are misconstrued in so many different ways.

Business World’s Ted Lerner engrosses with a compilation of stories from his column, ‘Hey Joe.’ Lerner, who has been in the Philippines since 1991, shows an amazing faculty for adaptation though not without some difficulty through his crazy characters and unusual happenings encountered by a foreigner living in Manila. The amusing thing about him is the fact that he is not trying to be funny. He is merely telling it like it is from his standpoint. And though you know he is aware of the punch line, you can tell that a few years ago, as a newcomer, it would have been a source of endless puzzlement and disconcertment.

Zafra starts with Indonesia and ends with Manila: From an annoyingly demanding fellow tourist asking to have her photo taken in Indonesia to the tundra-like, Simon Garfunkeled landscape of Utah to a gaudily dressed landlord in Prague, Zafra will have you in stitches all throughout.

Zafra’s observations and reactions do not aim to show the difference between our culture and others yet they do. It is really just an amusing collection of her travels. It just so happens she is Filipino. A must-read.

This funny, funny, funny book, though a light read, is a bit of a wake up call when you realize “Hey, this kano has experienced Manila in ways that I have not my whole lifetime.”

I know What To Do Pinoy Success Handbook

by Jeffrey ‘Ximo’ Ramos So you want to be successful – but do you know what to do? Author Jeffrey Ximo Ramos unlocks the secrets to achievement in his substantial motivational tome ‘I Know What To Do’. Lifted from his personal learnings from the challenges and triumphs of living in the United Arad Emirates, the book is packed with useful tips and fundamental truths that can help you accomplish your dreams. It is divided into three main sections – How to be successful, how to maintain success and how not to get corrupted by success. With its words of wisdom, not to mention the writers’ interestingly casual style and wit, the book promises to be a veritable ‘success handbook’ one would eagerly be reaching for, from time to time.

Available in the UAE through Illustrado.

Please call 04-365 4543 to reserve your copy or e-mail info@illustrado.net

Novels and CDs are available at Fully Booked Philippines. Visit the website at www.fullybookedonline.com

By Gabrielle de la Rama-Talan

MANILA’S HOT RELEASES 77

Matira Matibay: PG-13 (Singles 1994-2007)

by Parokya ni Edgar It wasn’t too long ago when Parokya ni Edgar (PNE), known affectionately as Ang Pambansang Banda ng Pilipinas, celebrated their thirteenth year in the music industry (2007). Over a decade of laughs, music, and shenanigans have endeared this band to Filipinos everywhere, regardless of social strata, age, or gender.

Dindin Moreno, Gabby Chee Kee, Chito Miranda, Vinci Montaner, Darius Semaña, and Buwi Meneses are pretty much the same guys they were before the band hit the big time: they are as crazy, humble, and unapologetic as ever. And it is these very qualities that have carved the PNE niche in the consciousness of the Pinoy — whether music lover or not.

Matira Matibay is a compilation of their hit singles from a year after their inception in 1993 to 2007. The CD includes 19 tracks, among which are ‘Buloy,’ ‘Picha Pie,’ ‘Chikinini,’ and of course ‘Mr. Suave.’

Dance with two left feet, sing along off key, act retarded, or laugh maniacally so people think you’re insane, just don’t leave the music store without taking this CD with you.

The Love Lounge

by Julia Duncan

Julia Duncan may look like another pretty face but what most people don’t know is that she has music in her blood. The daughter of folk singer Theodore Duncan, her singing prowess was already put to full use at the tender age of eight, singing with her dad and for a choir.

Her debut album The Love Lounge contains 12 out of 13 covers such as Claire Marlo’s ‘Til They Take My Heart Away,’ Anita Baker’s ‘Sweet Love,’ and Swing Out Sister’s ‘Breakout.’ While she has adhered to the current ‘remake’ trend prevalent in the local music industry’s current atmosphere, she has taken real effort to make these songs her own, especially her rendition of Christopher Cross’s ‘Sailing.’

Her lone original ‘Love Is…’ is a brave attempt at showcasing her own songwriting ability.

Categorized as Latin chill, Duncan’s CD is perfect for romantic dinners or just for relaxing and reminiscing.

Underground Live & Raw

by Various Artists

In Makati during the 90s, Kalye Bar was the place to go if you were a music fan (besides Club Dredd and Weekends Live, of course). But merely a decade earlier, Kalye was a jazz joint called Café Alvarado. It was in Kalye that groups such as Razorback, Coco Jam, and Prettier Than Pink thrived. Unfortunately, Kalye closed and was replaced by a succession of establishments ranging from restaurants to Irish pubs. In 2005, the space was once again frequented by the sneaker-wearing, head-banging crowd, and was called 6 Underground (or 6UG). Unlike most bars, this one had a fully operational recording studio, and was also known for video performances.

Unfortunately, 6UG closed down last year. But in what can only be taken as some sort of omen, the bar, along with a couple of heavyweights, released an album of live performances from some of the country’s most influential bands such as The Dawn, Rivermaya, and Pepe Smith.

The album captures these greats at their most raw, and celebrates the venue’s ability to showcase the coolest acts. And apparently, it did turn out to be somewhat of a portent because word is out that 6UG has thrown open its doors again — only this time in Pasig.

A quiet place to chill north of Manila

LA TERRAZZO celebrations & relaxation

Contact: +63 44 675 0241• Calumpang, Calumpit, Bulacan (near CEU University)

Parties and conferences, weddings and anniversaries, birthdays and christenings For special occasions or just weekend relaxation Amenities: two adult pools and one kiddie pool, pavilion for parties, kid’s play area and gift shop, 5 bedroom guest house for daily rental or longer term stay.

Accross Al Attar Shopping Mall, Karama, Dubai • CM Supermarket -Tel: 043978758 / 9 • Baitong Restaurant -Tel: 04 3977701 / 2