Biz Solutions... August 2007
Headquarters Looking for the ideal location for your regional headquarters? Looking for a location with the world’s best business environment? Looking for highly skilled and motivated employees? Have a look at Denmark!
Why Denmark?
• World's best place to conduct business in a five year perspective (EIU 2005 & 2006) • Good availability of qualified and motivated staff with strong foreign language skills • Highest labour market flexibility in Europe (IMD 2007) • Competitive total labour costs • Easy international and regional accessibility • The most efficient airport in Europe (ACI 2007) • Low office rental rates (CB Richard Ellis 2007) • Attractive expatriate regulations • High quality of life (Mercer HR 2007) • Highest e-rediness in the world (EIU 2007)
Denmark is the world’s top investment country
According to the Economist Intelligence Unit, 2006, Denmark is the world’s most advantageous country to locate a business seen from a five year investment perspective. Contributing to Denmark’s top score is the flexibility of the Danish labour market, the highly educated workforce and the transparency of framework for conducting business. Furthermore, Denmark has a well-developed infrastructure making Denmark a European junction from where it is easy to transport goods to the rest of the Nordic and Baltic region as well as the entire European mainland.
They did it: • Schneider • Max Mara • Suzlon • Zyxel • Parfums Christian Dior
HeadquarterS
Denmark’s attractiveness as a location for headquarters activities is underlined in a benchmark study illustrated below. Business Solution: Northern European Headquarter
8
Copenhagen
7
Qualitative score
Number of employees: 50 • General Management (2 employees) • Finance (5 employees) • Marketing (9 employees) • Sales (21 employees) • HR (3 employees) • IT (3 employees) • Administration (7 employees)
Cost-Quality 9
Stockholm Amsterdam Brussels Oslo London Paris Munich
6 5
Factors included in the benchmark
4
Cost factors: • Total employment costs • Office costs
3 180
140
100
60
20
Operating Cost (average = index 100)
Qualitative factors:
• General business environment • Human resources • Flexibility of labour and regulations • Infrastructure and communications • Living Environment / Attractiveness to international staff Invest in Denmark's Benchmarking Service
Invest in Denmark offers a comprehensive benchmarking service covering a range of sector interests. Using a quality-cost matrix this tool allows objective comparison of Denmark with up to 35 different global locations. All the data programmed into the tool is kept constantly up to date and fully referenced. Besides being fast, our benchmarking service is also free. If you have reached a point in your investment planning where benchmarking Denmark could be a useful next step, please contact us for arranging an initial meeting.
Whether your company considers to relocate, consolidate, set up new production facilities, is on the lookout for new innovation partners or other strategic business solutions in Europe, Invest in Denmark is a good place to begin. We provide customised information and services free of charge and in full confidentiality.
Invest in Denmark 2, Asiatisk Plads DK-1448 Copenhagen K Tel. +45 33 92 11 16 Fax +45 33 92 07 17
> www.investindk.com The information stated in this fact sheet may contain errors or omissions. Invest in Denmark and our co-operation partners disclaim any and all liability for any loss or damage caused by such errors or omissions.