HARROGATE BRIDAL SHOW

More important than ever

The UK’s biggest and longest-running industry event opens its doors 12-14 September for that long-awaited time when suppliers and retailers meet face-to-face, collection-to-collection, for the first time in recent years. We asked organiser Wendy Adams for the lowdown

“The Bridal Team is delighted to once again host the Harrogate Bridal Show,” says Wendy. “As we emerge from a very difficult 18 months we are thrilled to reintroduce key industry brands and unite them with bridal retailers from across the UK to enjoy the experience that only takes place at ‘The Home of Bridal’.”

What nationalities of visitors are you expecting this year?

We think that the majority of buyers attending will be UK based, or from Southern Ireland. Although now that quarantine restrictions have been lifted, we hope to have more retailers from mainland Europe. Our pre-registration is exceptionally high compared to 2019, which is when the last show was held, so all things considered, we are expecting a good turnout.

Are there many new features at this year’s event?

The show shouldn’t look any different, but behind the scenes there will be lots more cleaning and sanitising, and during the night the halls will be ‘misted’ to avoid infection. I’m sure some people will choose to wear face coverings and that’s fine – people must do whatever they feel comfortable with. We will also have hand sanitising stations throughout the venue.

What about accommodation in Harrogate, what’s been arranged?

We are working with MICE Concierge to help and reserve accommodation for all visitors to the show. Special rates have been negotiated in all the major hotels and all are within walking distance. MICE has allocations held and can be contacted via our website. It is important to get your rooms

reserved quickly as Harrogate seems to be attracting lots of ‘Staycacions’ this summer!

How many brands are you expecting?

In all, around 300, covering bridalwear, accessories, occasionwear, menswear and shoes.

Will there be many names that are new to Harrogate?

Lots of brands will be showing at HBS for the first time including: Amsale, Caped & Crowned, Jayley Collection, Kate Fearnley, Mia Lavi, Nicole, Savin London, Tamana Boutique, The Bobby Pin, and Vienna Rose Bridal.

What sort of feedback have you been getting?

Our exhibitors are just thrilled to be able to see their customers again, show off their new collections and welcome new stockists. The retailers tell us they are ready to buy and eager to see the lines they can order for the 2022 season.

And what about the famous HBS catwalks – are they happening? When and where?

Get this is the diary now: The Bridal Preview will take place in the theatre in the Royal Hall. Showtimes are Sunday: 14:30 and 18:30, the latter preceded with a drinks reception, and Monday: 14:30 and 16:30.

Which labels are taking to the stage for the catwalk performances?

We have great labels lined up: Dando London Ellis Evie Young Fortras Gaia & Believe by Gaia Kate Fearnley Lore Lynn Grant Madi Lane Premium Bridal Rachel Allan Tiffany True Bride Vienna Rose Bridal

The best way to enhance your bridal business is to embrace a culture of education, and you can’t have continuous improvement without continuous learning. At the Harrogate Bridal Show you can help improve your business by learning from the best and brightest in the industry.

Staged in Hall Q, on the Sunday and Monday, will be a series of one-toone ‘Ask the Expert’ sessions covering a range of topics, including marketing, social media, financial planning and sales. You will be armed with new skills and, in turn, help drive revenue for your business. Sessions will be available to book at the Bridal Buyer stand Q25 and are on a first-come, first-served basis.

The one-on-one Business Advice Clinics will cover sales, marketing, and finance. Check out the full timetable and get your questions ready.

10:00-12:00

Booth 1 Megan Garmers Social Media: audit what you have, plan what you don’t

Booth 1 Get Savvy Business Success Path: are you heading in the right direction?

Booth 2 Ruth Larkin Improving your Sales Strategy, Customer Profiling and Conversions

Booth 2 Jo Stott Ask Jo Live

12:00-14:00

Booth 1 Shannon Martin Branding and Marketing Secrets

THE EXHIBITORS

Booth 1 Ruth Larkin Improving your Sales Strategy, Customer Profiling and Conversions

Booth 2 Get Savvy Business Success Path: are you heading in the right direction?

Booth 2 Anna Hare Grow Your Business: understand your numbers and take control

14:00-16:00

Booth 1 Abi Neill Taking your bridal boutique to the next level

Booth 1 Shannon Martin Branding and marketing secrets

Booth 2 Jo Stott Ask Jo live

Booth 2 Abi Neill Taking your bridal boutique to the next level

Register now at theharrogatebridalshow.co.uk to ensure you receive all the up-to-date information about the show, and to get your free pass to give you fast-track entry. 2 Cute Prom Abella Adore by Justin Alexander Adrianna Papell Platinum Agnes Fashion Group Alan Hannah All Who Wander Allison Webb Allure Bridals Allure Bridesmaids Allure Couture Allure Limited Allure Romance Amaré Couture Bridal Amarra USA Amoré From The House Of Nicholas Amsale Angel Forever Angela Bianca Annalise Bridal Anny Lin Bridal Antonio Villini Arianna Bespoke Art Couture Bridal Atelier Emelia

Avalia Badgley Mischka BB Plus by Special Day Beauty by VK Beloved Bianco Evento Blush by Hayley Paige Blush by VK Body Wrap Bridal Fabrics Brighton Belle British Bridal Core Collection BSS by Safiyya Babayeva Cape and Crowned Casablanca Bridal Charlotte Bridal Chic & Holland Chloe Christian Koehlert Paris Christina Wu Christina Wu Celebration Claddagh Collection by Special Day Collette Colours by Kenneth Winston Concept Covers Cosmobella Cupid Intimates Curves by Modeca Dando London Daniela di Marino Danielle Couture Bridal Daria Karlozi DD Designs UK Demetrios Demetrios Platinum Destination Romance Diamond Collection by Special Day Diamonds Donna Salado Dora Sasu Edwina Arya Eliza Jane Howell Elizabeth Dickens Ella by VK Ella Rosa by Kenneth Winston Ellie Wilde Ellis ÉLYSÉE Atelier ÉLYSÉE Éditions Emma Bridals Enchanting by Mon Cheri Envy by Phoenix Essense of Australia Essential Bridesmaids Eternity Bridal European Collection by Special Day Evelyn Bridal Evie Young Faith Bridal Couture Femme by Kenneth Winston Feya Bridal Frazer & James of Knightsbridge Freda Bennet French Collection by Wendy Makin Gaia Gallery by Kenneth Winston Georgia Bridal Georgie Mae Bridal Gino Cerruti Gino Cerruti Bridesmaids Gurbani Halo & Co Hangerworld Hayley Paige Heirloom Waistcoats and Neckwear Hello Beautiful by Randy Fenoli Hermione Collection Herve Paris Hilary Morgan Hoesh International Ltd House of Nicholas House of St Patrick Ida Torez Ivory & Co Tiaras JABD by J Adore Bridal Design & Co Jayley Collections Jenn.y C0uture by J Adore Bridal Design & Co Jennifer Wren Bridal Joan Lee Jora Collections Jupon Jupon Petticoats Justin Alexander Justin Alexander Signature Kanali K Kate Fearnley Kelsey Rose Kenneth Winston

Kingvel Labella LaBella Figure Lace & Pearls by Penguin Designs Ladybird LAONA Lazaro Le Blanc Collection Le Papillon by Modeca Lenovia Lenovia Bridal Lenovia VIP Libelle Lillian West LILLY Linzi Jay Linzi Jay Bridesmaids Liretta Little People LJ Bridal Veils Lo’Adoro by Rachel Allan Loré Loré Chíc Loré Privée Loré Soirée Loré White Louise Bentley LouLou Bridal Love Love and Lux Love Story Bride LQ Designs London Luna by True Bride Luxe by Martin Thornburg Lynn Grant Madi Lane Madison James Maggie Sottero Designs Mark Lesley Bride Mark Lesley Bridesmaids and Eveningwear Martin Thornburg for Mon Cheri Martina Liana Mary’s Bridal Mary’s Bridal Bridesmaids Mary’s Bridal Flowergirls Mascara Masculini Mia Lavi Miabelle MiaMia Michael’s Bridal Fabrics Michelle Bridal Mikaella Bridal Milano Mayfair Millie Grace Bridal Millie May Bridal Miraclesuit Miranda Templeton Modeca Molteno Creations Monica Loretti Mori Lee Naomi and Nicole NC Sposa Nicki Flynn by True Bride Nicola Anne Nicole Nieve Couture Novias Occasions by Hayley Paige Ojo Olive Olivia Rose Bridal Omélie Omnisew Onlyway Dress Oreasposa

Paloma Blanca Passions Paul Zeni Penguin Designs Penrose Perfect Accessories Perfect Kids Peter Posh Phoenix Gowns Pia Michi Poirier Pollardi Premier Designs ro OmniSteam Prom by Romantica Prom Frocks Propress Steamers Pure Bridal Pure Love pure white Rachel Allan Rachel Allan Junior Prom Rachel Allan Prom Rainbow Club Randy Fenoli Bridal Rebecca Ingram Richard Designs Richard Designs Romantica Romantica Bridesmaids Ronald Joyce Savin London Secret Weapons Sempre Sophia Shane Moore Designs Signature by VK Silhouette Bridal Simply Divine Sincerity Sophia & Camilla Sophia Tolli Sophia Tolli Première Sottero & Midgley Special Day Prom Sprezzatura Stella York Sydney’s Bridal Tamana Boutique Tamana Bridal Tara Keely The Bobby Pin The Dress Clamp Company The Empty Box Company The Perfect Bridal Company Ti Adora Tiffanys To The Nines Torre – The Wedding Specialist True Bride True Bridesmaids True Curves Unique Europe GmbH Vienna Rose Visara Vivaki Warren York Watters Wendy Makin Bridal Designs Wendy Makin Ready to Wear White Collection By VK White One White Rose Bridal White Rose Graceful Wilderly Willowby Wilvorst Wtoo Your Luxury House of Print Your Couture

Dare to be diff erent.

Visit us on stand Q1 at the Harrogate Bridal Show 12th-14th September for your chance to see the SS22 Collection. To enquire and make an appointment please email rob@moncheri-bridals.co.uk.

www.martinthornburg.com