We Love Lilly

A BEAUTIFUL BUNCH OF LILLYs

The Danish house Lilly prides itself in covering many options, offering a wardrobe of wedding collections as well as dream dresses for little girls

In its plush Denmark atelier, Lilly produces five bridal ranges that have their own looks, and accordingly their own audiences, which means the company can cater for all tastes, all occasions and all budgets, a vital in today’s market.

LILLY itself is central to the portfolio, a range of signature classic gowns in beautiful fabrics, each given a special personality with unique detailing and embellishment.

PASSIONS by LILLY is the contemporary sister, with fashionforward silhouettes and a thoroughly modern design attitude.

Then there is Prewhite by LILLY for the bride who wants chic lines with an air of luxury, and DIAMONDS by LILLY, the first choice for brides planning a laid-back destination wedding or less tradition nuptials closer to home who wants a shorter-length, super-stylish gown for her big day.

And right up there is Mix & Match by LILLY, which is exactly as the name suggests – young, fun, fashiondriven separates that let the wearer play it her way. Whether she wants a cowboy, city, futuristic or gender-fluid look, the choice is hers.

Lilly’s designer, Dorthe Smith, draws much of her inspiration from the fabrics she plans to use. She sits in a wild sea of fabric samples, embellishments, sleeve parts, skirts and corsets, and a wondrous collection of gowns emerges as the result of her creative thinking and bold experimentation.

For 2024, there are 75 new dresses under the Lilly label, in Dorthe’s chosen fabrics – heavy soft satin, georgette and tulle with 3D laces, embroideries and hints of shimmer. Mock and square necklines, amazing sleeve treatments are key for the new season.

When you are planning your next round of buying, do look at Let’s Party by LILLY, a collection of dress-upand-go frocks that also includes bridesmaids’ favourites, the versatile wrap dress. And don’t forget for those smaller customers, there are flowergirl sweeties and the complete communion story of dresses and accessories.

See the 2024 collection at European Bridal Week, 1-3 April at Messe Essen, and at Harrogate Bridal Week, 10-12 September. Visit www.lilly.eu