What I Know About_ WHAT I DON’T KNOW
THE DESIGN PORTFOLIO OF ILSE R. COLBY
002_ ILSE COLBY
003_ What I Know About
004_ ILSE COLBY
“ If you don’t know something, admit it. _ film producer Bob Weinstein
For me, the key to coming up with good answers has been to have good questions, and to not be afraid to ask them. As a designer, I’ve learned to own what I know, but I’ve also learned that no one knows everything, and that the people who think they do, well, they know the least. Although designers are often charged with producing answers rather than posing questions, it has been my curiosity about each project, along with my willingness to ask questions which has fueled each of my most successful projects.
005_ What I Know About
006_ ILSE COLBY
TC INSIDE
What I Know About_ THE CONTENTS 005_ INTRODUCTION
060_ BITTERSWEET
132_ SPRINKLES HOME
008_ AERO STORE
072_ WAYFINDING
142_ IDENTITIES
010_ BON SANTÉ
088_ ORVIS DOG
156_ THANK YOU
024_ TIDY
100_ CHIPOTLE
160_ COLOPHON
038_ AERO BRAND
114_ CARNIVAL PAPER
007_ What I Know About
Assignment _ A E R O S TO R E D E S I G N
00 INTRO
008_ ILSE COLBY
What I Know About_ MAKING IT WORK In M icha el O sb orn e’s Pa ckag e D e sign 0 4 cla s s we s ta r te d
th e b ra n d na m e s a n d p e r sonalitie s , to th e inve ntor y of
with a s tore c alle d Ae ro, an of f sh o ot of Ta rg et with a
p ro d uc t s . T h e only r ule for this p roje c t wa s that it n e e d e d
high e r price p oint . From th e re , it wa s up to us to ta ke th e
to work . It wa s a n in cre dible exp e rie n ce a n d we e n d e d up
n ew s tore som e pla ce exciting , an d to f ig ure o ut h ow it
with a p roje c t I ’m p ro u d of, a n d wa s p ro ud to p re se nt on
wo uld work an d what t yp e s of pro duc t s wo uld b e sold
th e main s tag e at T h e D ielin e / H OW Pa ckaging Confe re n ce
un d e r which bran ds . We c am e up with eve r y thing f rom
in C hic ago, Illin ois in J un e of this ye a r.
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
009_ What I Know About
PROJECT_ 0 1
01 ONE
010_ ILSE COLBY
What I Know About_ FOOD PACKAGING AERO_ BON SANTÉ TIDY STORE BRAND BITTERSWEET
PROJECT_ 0 1
Sometimes when I open a bag of pasta, it all spills out. And then I just don’t really feel like eating pasta anymore.
011_ What I Know About
Assignment _ AERO_ BON SANTÉ
01 ONE
012_ ILSE COLBY
What I Know About_ FOOD PACKAGING Th e go al wa s to d e sign a lin e of fo o d a n d b eve rag e s that
& G o o d H e alth ref le c t s b a ck to th e Ae ro b ra n d p romise ,
wo uld make go o d fo o d e a sie r— e a sie r to b uy, e a sie r to
which re min ds us that p a r t of E xp e c ting M ore From Life ,
op e n , an d e a sie r to e at . We cre ate d B on S a nté a n d rose to
m e a n s exp e c ting m ore f rom o ur fo o d a s well a s th e exp e ri -
e a ch of th e se challe ng e s in ord e r to p rovid e th e cus tom e r
e n ce of e njoying it .
with high - qualit y, go urm et fo o d p a ckag e d in simple , f un c tional s tr uc ture s . Th e B on S anté taglin e of G o o d Fo o d
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
How We Solved_ FOOD PACKAGING In ord e r to re ally f igure o ut th e n e e ds of th e B on S a ntĂŠ
in - h om e n e e ds . We fo un d that o ur b ags of p a s ta we re
cus tom e r, we lo oke d at o ur own live s a n d a ske d o ur selve s
te a ring a n d spilling , it wa s dif f icult to ke e p o ur rice f re sh ,
what we wante d f rom o ur fo o d an d what wa s la cking in
n ot b eing a ble to se e e n o ugh of th e conte nt s of te n c a use d
o ur sh opping , co oking , an d e ating exp e rie n ce . What we
us to b uy th e wrong p ro d uc t s , a n d that th e re wa s n othing
discove re d wa s that much of o ur fo o d p a ckaging worke d
a b o ut o ur p a s ta p a ckaging that ma d e us wa nt to display it .
f in e on th e sh elf in th e s tore , b ut did n ot c ate r to o ur
S o we cre ate d B on S a ntĂŠ .
013_ What I Know About
Assignment _ AERO_ BON SANTÉ
016_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
017_ What I Know About
Assignment _ AERO_ BON SANTÉ
018_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
019_ What I Know About
Assignment _ AERO_ BON SANTÉ
020_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
021_ What I Know About
Assignment _ AERO_ BON SANTÉ
01 ONE
022_ ILSE COLBY
What I Still Want To Know About_ FOOD _ What makes pasta taste so freaking good? _ Do your Comfort Foods change over time? _ Why put raisins in chocolate chip cookies? _ Why can’t I live on just peanut butter and celery? _ If Brunch caught on, why didn’t Linner?
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
023_ What I Know About
PROJECT_ 0 2
02 TWO
024_ ILSE COLBY
What I Know About_ PERFORMANCE PRODUCTS BON SANTÉ AERO_ TIDY STORE BRAND BITTERSWEET
PROJECT_ 0 2
I throw all my cleaning supplies in a closet so no one can see them. I have no idea what’s in there.
025_ What I Know About
Assignment _ A E R O _ T I DY
02 TWO
026_ ILSE COLBY
What I Know About_ PERFORMANCE PRODUCTS With o ur lin e of p e r forman ce pro duc t s , we kn ew we
cre ate a b ra n d of p ro d uc t s that we nt b eyon d doing th eir
wante d to do som ething dif fe re nt . O n e of th e comm on
job, a n d f ulf ille d th e n e e ds of th e a e s th etic ally- min d e d
complaint s that we all ha d with pro duc t s that we o ur selve s
con sum e r. O ur go al for Tidy wa s simple: to cre ate a b ra n d
we re using , wa s that th e re wa s n othing d e sign e r a b o ut
of ha rd -working , go o d - lo oking a n d h on e s t p ro d uc t s with a
th e m . Th e pro duc t s worke d , which wa s gre at , b ut th e
s trong p e r sonalit y a n d a h um oro us ton e .
b ot tom lin e is that of co ur se it sh o uld work . We wa nte d to
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
How We Solved_ PERFORMANCE PRODUCTS Tidy is o ur bran d of sm o oth -talking p e r forma n ce
th e p ro d uc t s to sp e a k for th e m selve s , a n d to s ay it in a
pro duc t s , which sp e ak dire c tly to th e con sum e r. Using a
cle a n a n d c atchy e n o ugh way, so that th e con sum e r wo uld
s trong an d lite ral voice thro ugh o ut th e e ntire lin e , Tidy is
fe el comfor ta ble le aving th e p ro d uc t s o ut in th e op e n ,
s traight-for ward , h on e s t , an d f unny— th e p e r fe c t cle a ning
rath e r tha n fe eling like th ey b elong un se e n in a cup b o a rd .
comp anion . Ea ch pro duc t tells yo u exa c tly what it c a n do an d do e s it with a smile on it ’s f a ce. O ur con ce pt wa s for
027_ What I Know About
Assignment _ A E R O _ T I DY
030_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
031_ What I Know About
Assignment _ A E R O _ T I DY
032_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
033_ What I Know About
Assignment _ A E R O _ T I DY
034_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
035_ What I Know About
Assignment _ A E R O _ T I DY
02 TWO
036_ ILSE COLBY
What I Still Want To Know About_ CLEANING _ How long can I go without sweeping under the bed? _ Who do I have to thank for scentless dryer sheets? _ Is there anything you can’t clean with baking soda? _ Where are all these dust bunnies coming from? _ Is it possible that they’re mating under my bed?
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
037_ What I Know About
PROJECT_ 0 3
03 THREE
038_ ILSE COLBY
What I Know About_ SMART SHOPPING BON SANTÉ TIDY AERO_ STORE BRAND BITTERSWEET
PROJECT_ 0 3
Basically I do like to be cheap, I just don’t like to feel like I’m being cheap.
039_ What I Know About
Assignment _ A E R O _ S TO R E B R A N D
03 THREE
040_ ILSE COLBY
What I Know About_ SMART SHOPPING B efore taking this cla s s , I wa sn’t f amilia r with th e te rm
From this q u e s tion , we set o ut to solve th e p ro ble m of
Store B ran d , which is s trang e sin ce I b uy s tore b ra n d
th e n o -f un s tore b ra n d . For o ur Ae ro lin e , we wa nte d th e
pro duc t s all th e tim e; it ’s th e g e n e ric b ra n d . For m e , th e
p ro d uc t s to fe el alive . We didn’t wa nt th e con sum e r to
only re a son I b uy s tore bran d pro duc t s is b e c a use th ey
have to ch o ose b et we e n go o d valu e a n d go o d d e sign , a n d
are g e n e rally a b et te r value - m ore b a ng for my b uck . It ’s
we wa nte d th e m to ma ke th e ch oice to b uy Ae ro b a se d on
smar t sh opping d ef initely, b ut what a b o ut f un sh op ping?
th e p ro d uc t s th e m selve s , n ot jus t th e p rice .
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
How We Solved_ SMART SHOPPING With th e crite ria ch e cklis t of go o d valu e , go o d d e sign a n d
b ut it also sh owe d th e con sum e r that Ae ro un d e r s ta n ds
go o d f un , we c am e up with o ur d e sign con ce pt for Ae ro.
that what yo u wa nt f rom yo ur o utdo or p ro d uc t s is
We d e cid e d to d e sign e a ch Ae ro pro d uc t lin e with it ’s
dif fe re nt f rom what yo u wa nt f rom yo ur dair y p ro d uc t s .
own lo ok an d fe el , rath e r than having eve r y thing f rom th e
U ltimately, e a ch of th e se cha ng e s contrib ute to a m uch
m e dicin e to th e milk lo ok exa c tly th e s a m e . N ot only did
m ore e njoya ble a n d cus tomize d sh op ping exp e rie n ce for
this h elp to dif fe re ntiate on e pro duc t lin e f rom th e oth e r,
th e Ae ro cus tom e r.
041_ What I Know About
Assignment _ A E R O _ S TO R E B R A N D _ G A R D E N
044_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
045_ What I Know About
046_ ILSE COLBY
047_ What I Know About
Assignment _ A E R O _ S TO R E B R A N D _ O U T D O O R
048_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
Assignment _ A E R O _ S TO R E B R A N D _ O U T D O O R
050_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
051_ What I Know About
Assignment _
A E R O _ S TO R E B R A N D _ DA I R Y
052_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
053_ What I Know About
054_ ILSE COLBY
055_ What I Know About
Assignment _ A E R O _ S TO R E B R A N D _ P H A R M AC Y
056_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
057_ What I Know About
Assignment _ A E R O _ S TO R E B R A N D _ P H A R M AC Y
03 THREE
058_ ILSE COLBY
What I Still Want To Know About_ VITAMINS _ Why can’t I take them without gagging? _ How do they get the liquid in those little gel caps? _ I never take vitamins, so why do I feel fine? _ Who invented vitamins? _ Is it bad to eat kid’s chewy vitamins like candy?
Class _ PAC K AG E D E S I G N 0 4
Instructor_ MICHAEL OSBORNE
059_ What I Know About
PROJECT_ 0 4
04 FOUR
060_ ILSE COLBY
What I Know About_ SWEET THINGS BON SANTÉ TIDY STORE BRAND AERO_ BITTERSWEET
PROJECT_ 0 4
Sweets are the best gift to bring to someone because usually you get to eat some too.
061_ What I Know About
Assignment _ AERO_ BITTERSWEET
04 FOUR
062_ ILSE COLBY
What I Know About_ SWEET THINGS I ’ve got to s ay, this is kin d of my d e p a r tm e nt; I kn ow my
wa s a p p ro a cha ble a n d luxurio us , a s well a s sop his tic ate d
swe et s . This ha s always b e e n th e c a se , n ot at all to th e
a n d cute . We use d th e word cute with gre at inte ntion ,
dismay of my childh o o d d e ntis t . That a sid e , th e go al for
fo cusing along th e way on o ur h op e that wh e n th e
B it te r swe et , which is o ur b ake r y lin e , wa s to cre ate a n
cus tom e r s aw B it te r swe et p ro d uc t s , th ey might jus t have
e nvironm e nt an d pro duc t lin e that a d dre s se d eve r y a sp e c t
to s ay “aw w w w w w w w w.”
of th e word sweet. We wante d to cre ate a b ra n d that
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
How We Solved_ SWEETS THINGS Fo cusing on o ur go al of lo oking an d fe eling sophisticate d
a n d cle a n lin e a r t in ord e r to give tex ture a n d p un ch to o ur
cute , we kn ew that this bran d ha d to have a lot of
illus tration - b a se d p a ckag e s . We wa nte d e a ch ite m to fe el
p e r sonalit y. In ord e r to convey that swe et p e r sonalit y in
luxurio us a n d cele b rate d , a n d to ma ke th e cus tom e r fe el
a f un an d appro a chable way, we cre ate d a B it te r swe et
a s if th ey we re b eing gif te d with som ething sp e cial . We
ma scot , an d use d h e r th e imag e of h e r f a ce to b ra n d o ur
in corp orate d d etails such a s sc allop e d e dg e s a n d play f ul
lin e. We also bro ught in th e se con dar y ele m e nt of f re sh
die - cut s to a d d that ex tra “aw w w w w w.�
063_ What I Know About
Assignment _ AERO_ BITTERSWEET
066_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
067_ What I Know About
Assignment _ AERO_ BITTERSWEET
068_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
069_ What I Know About
Assignment _ AERO_ BITTERSWEET
070_ ILSE COLBY
04 FOUR
Class _
Instructor_
PAC K AG E D E S I G N 0 4
MICHAEL OSBORNE
What I Still Want To Know About_ SWEETS _ Why does my Red Velvet always come out purple? _ Why does white sugar have to be so bad for us? _ What is it about chocolate that affects us like that? _ How do you deep fry ice cream? (Really, how?) _ Mimi’s Ginger Cookies or Nana’s Sugar Cookies?
071_ What I Know About
PROJECT_ 0 5
05 FIVE
What I Know About_ WAYFINDING Assignment _ WAY F I N D I N G C O N F E R E N C E
Class _
TYPOGRAPHY 0 4
Instructor_ A R I E L G R E Y
072_ ILSE COLBY
PROJECT_ 0 5
I once saw two one-way street signs pointing in opposite directions. I’m a great driver but I couldn’t figure that one out.
073_ What I Know About
Assignment _ WAY F I N D I N G C O N F E R E N C E
05 FIVE
074_ ILSE COLBY
What I Know About_ WAYFINDING Th e way we p e rceive o ur e nvironm e nt a n d m ove a ro un d in
way f in ding c a n dire c tly af fe c t h ow succe s s f ully a p e r son
it , is in many ways a dire c t in dic ation of h ow succe s s f ully
c a n m ove a ro un d a ny give n sp a ce . It re q uire s that th e
th e sp a ce is organize d . Par t of this job b elongs to th e
s ys te m b e cle a r, in ma ny c a se s le gible , a n d e a sily
graphic d e sign e r s to communic ate th e p a ra m ete r s ,
dig e s te d by a n a udie n ce in m otion . T h e p urp ose of this
in cre m e nt s , p urp ose , an d inte n d e d navigational p ath
confe re n ce is to com e to g eth e r with d e sign e r s a n d oth e r
thro ugh a give n e nvironm e nt . A succe s s f ul s ys te m of
sp e cialis t s , to discus s s ys te m s of way f in ding .
Class _
Instructor_
TYPOGRAPHY 0 4
ARIEL GREY
075_ What I Know About
Assignment _ WAY F I N D I N G C O N F E R E N C E
078_ ILSE COLBY
Class _
Instructor_
TYPOGRAPHY 0 4
ARIEL GREY
079_ What I Know About
Assignment _ WAY F I N D I N G C O N F E R E N C E
Class _
Instructor_
TYPOGRAPHY 0 4
ARIEL GREY
081_ What I Know About
Assignment _ WAY F I N D I N G C O N F E R E N C E
082_ ILSE COLBY
Class _
Instructor_
TYPOGRAPHY 0 4
ARIEL GREY
083_ What I Know About
Assignment _ WAY F I N D I N G C O N F E R E N C E
084_ ILSE COLBY
Class _
Instructor_
TYPOGRAPHY 0 4
ARIEL GREY
085_ What I Know About
Assignment _ WAY F I N D I N G C O N F E R E N C E
05 FIVE
086_ ILSE COLBY
What I Still Want To Know About_ WAYFINDING _ How cool are compasses!? (Way cool.) _ Will I ever get to see a street sign being put up? _ Can you really just name your own road? _ German signage; how are there not more accidents? _ Where will I go next?
Class _
Instructor_
TYPOGRAPHY 0 4
ARIEL GREY
087_ What I Know About
PROJECT_ 0 6
06 SIX
What I Know About_ MY DOG, TROUT Assignment _ ORVIS PET PRODUCTS
Class _
PAC K AG E D E S I G N O 4
Instructor_ T H O M A S M C N U LT Y
088_ ILSE COLBY
PROJECT_ 0 6
Before we got our dog, I wanted one so badly that I once went to the pet store and bought food and toys just to see how it felt.
089_ What I Know About
Assignment _ ORVIS PET PRODUCTS
06 SIX
090_ ILSE COLBY
What I Know About_ MY DOG, TROUT Well , I kn ow that h e’s th e b e s t do g in th e wo rld . I also
o ut (a c tually, o ur do g sle e ps until n o on , b ut I h e a r that ’s
kn ow that we do g - own e r s are craz y ; we’d do a ny thing
n ot f un), a n d of co ur se picking up th eir b usin e s s in b ags
for o ur do gs , in cluding sp e n ding a for tun e on go o d
that a re way to o thin to b e picking up b usin e s s . A n d in
fo o d , do cum e nting th eir eve r y m ove on o ur p h on e s a n d
excha ng e for all that , th ey do on e thing . T h ey ma ke eve r y
c am e ra s , cle aning up th eir vomit wh e n th ey g et into
day b et te r. It ’s a f air tra d e , a n d p ro of e n o ugh that own e r s
wh o - kn ows-what-that- is , waking up at dawn to ta ke th e m
wo uld p ay O r vis p rice s for O r vis- q ualit y do g fo o d .
Class _
Instructor_
PACKAGE DESIGN 03
T H O M A S M C N U LT Y
091_ What I Know About
Assignment _ ORVIS PET PRODUCTS
094_ ILSE COLBY
Class _
Instructor_
PACKAGE DESIGN 03
T H O M A S M C N U LT Y
095_ What I Know About
Assignment _ ORVIS PET PRODUCTS
096_ ILSE COLBY
Class _
Instructor_
PACKAGE DESIGN 03
T H O M A S M C N U LT Y
097_ What I Know About
Assignment _ ORVIS PET PRODUCTS
06 SIX
Class _
Instructor_
PACKAGE DESIGN 03
T H O M A S M C N U LT Y
What I Still Want To Know About_ MY DOG _ What dream are you having that makes your mouth move? _ Which flavor of dog food do you like the best? _ When are you going to learn to lift your leg? Ever? _ What was your life like before we knew you? _ Am I your favorite human, or is Eli? (It’s me, isn’t it?)
099_ What I Know About
PROJECT_ 07
07 SEVEN
What I Know About_ CHIPOTLE Assignment _ C H I P OT L E C A M PA I G N
Class _
IDENTIT Y 02
Instructor_ T H O M A S M C N U LT Y
100_ ILSE COLBY
PROJECT_ 07
Last semester I ate at Chipotle twice in one day. I’m not proud of that, but it was pretty awesome.
101_ What I Know About
Assignment _ C H I P OT L E C A M PA I G N
07 SEVEN
102_ ILSE COLBY
What I Know About_ CHIPOTLE Th e C hip otle id e a of “ Fo o d with Inte grit y � is a p hilosop hy
such gre at le ngth s in th e d elive r y a n d p ro d uc tion of th eir
which man date s that th e comp any always s trive s to do
fo o d , in ord e r to b e n ef it th e cus tom e r, th e f a rm e r s , a n d
an d b e b et te r. Th eir go al is to chang e th e way p e ople
th e e nviron m e nt . O ur solution to this p roble m wa s to
think ab o ut an d e at f a s t fo o d , which wo uld b e a gre at id e a
intro d uce th e se ef for t s by e n co uraging p e ople to thin k
if anyon e ha d h e ard of it . B efore working with C hip otle
b efore th ey e at , a n d to reintro d uce e ating at C hip otle a s
on this proje c t , I wa s unaware that th ey we re going to
on e way to B e G o o d To Your self.
Class _
Instructor_
IDENTIT Y 02
T H O M A S M C N U LT Y
103_ What I Know About
Assignment _ C H I P OT L E C A M PA I G N
104_ ILSE COLBY
Class _
Instructor_
IDENTIT Y 02
T H O M A S M C N U LT Y
105_ What I Know About
Assignment _ C H I P OT L E C A M PA I G N
106_ ILSE COLBY
Class _
Instructor_
IDENTIT Y 02
T H O M A S M C N U LT Y
107_ What I Know About
Assignment _ C H I P OT L E C A M PA I G N
Class _
Instructor_
IDENTIT Y 02
T H O M A S M C N U LT Y
109_ What I Know About
Assignment _ C H I P OT L E C A M PA I G N
110_ ILSE COLBY
Class _
Instructor_
IDENTIT Y 02
T H O M A S M C N U LT Y
111_ What I Know About
Assignment _ C H I P OT L E C A M PA I G N
112_ ILSE COLBY
07 SEVEN
Class _
Instructor_
IDENTIT Y 02
T H O M A S M C N U LT Y
What I Still Want To Know About_ BURRITOS _ Will anyone’s breakfast burrito ever rival mine? _ When will I have a pet burro to name Burrito? _ How do I perfect the no-leak burrito fold? _ Where do you buy those giant restaurant tortillas? _ Why am I not eating a burrito right now?
113_ What I Know About
PROJECT_ 0 8
08 EIGHT
What I Know About_ FREAK SHOWS Assignment _ C A R N I VA L PA P E R P R O M O
Class _
T YPOGRAPHY 03
Instructor A R I E L G R E Y
114_ ILSE COLBY
PROJECT_ 0 8
I’ve never seen a freak show, but I did see a show at the fair called The Miracle Of Birth, which was pretty scary.
115_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
08 EIGHT
116_ ILSE COLBY
What I Know About_ FREAK SHOWS B e hin d eve r y circus a c t is a re al p e r son with a re al life a n d
mirro re d th eir cha ra c te r in th e sh ow. T his p a p e r p rom otion
re al s tor y. I use d th e id e a of th e vintag e circus , sp e cif ic ally
for M ohawk Pa p e r ’s C a rnival lin e in clu d e d a p rom otional
th e h uman amuse m e nt a c t s , to sh ow th e ma ny f a cet s of
b o ok , swatch c a rds , swatch contain e r, a n d p os te r aim e d
th e p e r son ve r sus th e p e r sona th ey playe d . I sh owc a se d
towa rds displaying a n d p rom oting C a rnival , th ro ugh b oth
seve ral his toric al a c t s f rom th e se “ f re a k sh ows” a n d do cu -
th e mate rials a s well a s subje c t mat te r.
m e nte d h ow th eir re alitie s dif fe re d an d , in som e c a se s ,
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
117_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
118_ ILSE COLBY
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
Assignment _ C A R N I VA L PA P E R P R O M O
120_ ILSE COLBY
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
121_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
122_ ILSE COLBY
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
123_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
125_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival
* CARNIVAL
MOHAWK PAPERS HOME
WHY CARNIVAL?
BROUGHT BROUGHTTO TOYOU YOUBY BY
MOHAWK *
PAPERS
NEWS
SHOWCASE
CART (2 ITEMS )
CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival
* CARNIVAL
MOHAWK PAPERS HOME
WHY CARNIVAL?
BROUGHT BROUGHTTO TOYOU YOUBY BY
MOHAWK *
PAPERS
NEWS
SHOWCASE
CART (2 ITEMS )
CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival
* CARNIVAL
BROUGHT BROUGHTTO TOYOU YOUBY BY
MOHAWK *
VELLUM SMOOTH LINEN HOPSACK FELT CORDWAIN
MOHAWK PAPERS HOME
126_ ILSE COLBY
WHY CARNIVAL?
PAPERS
NEWS
SHOWCASE
CART (2 ITEMS )
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival
* CARNIVAL
BROUGHT BROUGHTTO TOYOU YOUBY BY
MOHAWK *
Welcome to the vibrant world of Carnival Paper! With 21 quintessential colors, nine basis weights, nine duplexes and nine finishes, Mohawk Carnival is not your average workhorse. Its reliability on press and breadth of line make it ideal for every job. Look to Carnival for a comprehensive selection of offset and digital printing papers at a competitive price. And because it features a range of 30% pcw shades, it’s an environmentally sustainable choice, as well.
MORE
MOHAWK PAPERS HOME
WHY CARNIVAL?
PAPERS
NEWS
SHOWCASE
CART (2 ITEMS )
127_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
128_ ILSE COLBY
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
129_ What I Know About
Assignment _ C A R N I VA L PA P E R P R O M O
fig. 09 Normal 5’10�adult male hand
fig. 10 Average adult male giant hand proportions
08 EIGHT
Class _
Instructor_
T YPOGRAPHY 03
ARIEL GREY
What I Still Want To Know About_ THE CIRCUS _ Why haven’t I ever seen a circus on the road? _ How do they transport the really big animals? _ Why don’t clowns just try not being scary? _ What’s the most dangerous job in the circus? _ Did Dolly Dimples really enjoy being in the show?
131_ What I Know About
PROJECT_ 0 9
09 NINE
What I Know About_ CUPCAKES Assignment _ S P R I N K L E S H O M E WA R E
Class _
PAC K AG E D E S I G N 0 3
Instructor_ T H O M A S M C N U LT Y
132_ ILSE COLBY
PROJECT_ 0 9
I worked at a bakery where we were allowed to eat the damaged items. We used to knock cupcakes off the shelf when we got hungry.* * I only did this once or twice. Per day.
133_ What I Know About
Assignment _ S P R I N K L E S H O M E WA R E
09 NINE
134_ ILSE COLBY
What I Know About_ CUPCAKES I ’m a girl wh o kn ows cup c ake s . I e sp e cially love th e
well - kn own a n d well - re ga rd e d b ra n d with a yo ung , s trong ,
h om e ma d e s tick-to -th e - p an kin d of cup c a ke s that n e e d
loyal following with p ret t y d e e p p o cket s . I b elieve that this
n o o cc a sion to jus tif y th eir cre ation . T his is n ot to s ay that
lin e wo uld succe s s f ully ex te n d to th e h o usewa re se c tor
I scof f at th e exp e n sive cup c ake s; quite th e contra r y in
b e c a use it alre a dy exu d e s ma ny of th e s a m e q ualitie s that
f a c t! That ’s why I ch ose Sprinkle s Cup c a ke s a s my b ra n d
p e ople lo ok for in th eir life s t yle p ro d uc t s— q ualit y, d e sign ,
to appropriate to th e h o useware se c tor. Sp rin kle s is a
tre n d , luxur y, a s well a s som ething swe et .
Class _
Instructor_
PAC K AG E D E S I G N 0 3
THOMAS MCNULTY
135_ What I Know About
Assignment _ S P R I N K L E S H O M E WA R E
138_ ILSE COLBY
Class _
Instructor_
PAC K AG E D E S I G N 0 3
THOMAS MCNULTY
139_ What I Know About
Assignment _ S P R I N K L E S H O M E WA R E
09 NINE
140_ ILSE COLBY
What I Still Want To Know About_ CUPCAKES _ Is it really more polite to eat them with a fork? _ Who had the great idea to charge $2.50 for a mini?? _ What makes it a cupcake and not a muffin? _ What’s the fun in these new cake-size cupcakes? _ What’s this about replacing butter with applesauce?
Class _
Instructor_
PAC K AG E D E S I G N 0 3
THOMAS MCNULTY
141_ What I Know About
IDENTITIES _ 1 0
10 TEN
What I Know About_ IDENTITIES Assignment _ VA R I O U S I D E N T I T I E S
Class _
PAC K , I D , A N D G D
Instructor_ VA R I O U S
142_ ILSE COLBY
IDENTITIES _ 1 0
I looked like a boy until I was six. , I m not sure if it was the bowl cut or the glasses, but I got rid of both, just to be safe.
143_ What I Know About
Assignment _ ORIGINAL IDENTITIES
10 TEN
144_ ILSE COLBY
What I Know About_ IDENTITIES A s p e ople , e a ch of us is multi -f a cete d , inte re s ting a n d
to b e le a rn e d on th e d e sign sid e of things , b ut a d dition -
unique. A s a d e sign e r, I fe el that it is e sp e cially imp or ta nt
ally, yo u g et to le a rn a b o ut dif fe re nt t yp e s of p e ople , a n d
to e mbra ce yo ur inn e r S chizo an d b e a ble to jump in a n d
a re force d to re ally g et in sid e th eir h e a d a n d a dopt th eir
o ut of dif fe re nt role s in ord e r to tr uly ta p into th e ta rg et
wa nt s a n d n e e ds in ord e r to d e sign to the m . T h e following
a udie n ce. O n e of my f avorite a sp e c t s of d e sign is h ow
is a sele c tion of I d e ntitie s all of which I felt we re th e p ro d -
much yo u g et to le arn . O f co ur se th e re is always m ore
uc t of som e of my m os t succe s s f ul re se a rch .
Class _
Instructor_
PAC K , I D , A N D G D
VARIOUS
145_ What I Know About
Identities _
B I T T E R S W E E T
146_ ILSE COLBY
Identities _ BO N SANTÉ
147_ What I Know About
Identities _
T I DY
148_ ILSE COLBY
Identities _ AERO
149_ What I Know About
Identities _
TA B L E S P O O N
150_ ILSE COLBY
Identities _ J AC K I N T H E B OX
151_ What I Know About
Identities _
J AC K I N T H E B OX A LT E R N AT I V E
152_ ILSE COLBY
Identities _
T H E B AC K YA R D P R O J E C T
153_ What I Know About
Identities _
S K Y P E
154_ ILSE COLBY
Identities _ S K Y P E A LT E R N AT I V E
155_ What I Know About
Thank _ YO U
TY
What I Know About_ GRATITUDE To My Teachers_ T H A N K YO U E S P EC IA L LY TO M A RY SCOT T FO R YO U R TI R EL E S S EN CO U R AG EM EN T D U R I N G T H I S FI N A L P U S H . YO U R EM I N D ED M E T H AT I D E S ERV E TO B E A D E SI G N ER , A N D I CO U L D N ’ T H AV E D O N E T H I S WIT H O U T YO U.
T H A N K YO U A L SO TO AU D R E Y D O N A L DSO N FO R YO U R C R ITI Q U E S O F
T H I S B O O K A N D G EN ER A L TO L ER A N C E O F M Y O CC A SI O N A L P O RT FO LI O FR A Z ZL E .
M I C H A EL OS B O R N E : T H A N K YO U. YO U R C L A S S , A N D T H E
WO R K W E D I D I N IT, H A S SU D D EN LY M A D E T H I S A L L V ERY E XC ITI N G . T H A N K YO U, T H A N K YO U, T H A N K YO U FO R B R I N G I N G U S TO C H I C AGO A N D FO R J U S T B EI N G A N A M A ZI N G T E AC H ER . I C A N ’ T WAIT TO S EN D YO U A N D M A RY A N E- M AI L SAY I N G T H AT I GOT A (R E A L LY G R E AT ) J O B !
THANK YOU
TO
RO L A N D YO U N G , TO M M C N U LT Y, A R I EL G R E Y, H U N T ER WI M M ER , A N D J EN N Y J I : T H A N K YO U FO R H EL PI N G M E FI N D M Y WAY AT T H E AC A D EM Y A N D I N T H E WO R L D O F D E SI G N . I A M FO R E V ER G R AT EF U L . T H A N K YO U TO DA R EL L H AY D EN FO R H EL PI N G M E G E T T H E WO R DS O U T; W E A L L K N OW I H AV E A LOT TO SAY, A N D N OW I K N OW H OW TO SAY IT ! T H A N K YO U TO C ELI N A A N D K A R EN AT 79 N M FO R A L L O F YO U R WO R K A N D H EL P B EH I N D T H E SC EN E S . T H A N K YO U TO M Y A DV I SO R J EN N I FER FA L LI N FO R H EL PI N G G E T T H RO U G H T H I S , A N D L A S T LY, T H A N K YO U TO ELI SA S T EP H EN S . I WA S E XC IT ED TO CO M E H ER E , I ’ M E XC IT ED TO B E L E AV I N G , A N D I ’ M SO P RO U D TO H AV E M A D E IT T H RO U G H A P RO G R A M FO R W H I C H I H AV E SO M U C H R E S P EC T.
To My Friends_ T H A N K YO U TO A L L M Y A AU FR I EN DS! W H O K N OWS W H ER E I ’ D B E WIT H O U T YO U R C R ITI Q U E S , SU P P O RT A N D EN CO U R AG EM EN T OV ER T H E L A S T 5 Y E A R S , A N D I C A N N OT T H A N K YO U EN O U G H FO R E V ERY T H I N G . GO O D LU C K A N D CO N G R AT U L ATI O N S TO YO U A L L ; I H O P E YO U ’ L L S TAY I N TO U C H A N D T EL L M E A L L A B O U T T H E AW E SO M E J O B S YO U A R E SU R E TO FI N D!
T H A N K YO U TO T H E PAC K 0 4 C L A S S A N D A H U G E T H A N K
YO U TO JA N , P LOY, & W EI : IT WA S A C R A Z Y S EM E S T ER , B U T M Y FAVO R IT E BY FA R . I ’ M SO P RO U D O F U S A N D I WO U L D B E H A P PY TO B E O N A T E A M WIT H YO U A N Y DAY. GO O D LU C K , G I R L S — YO U ’ L L B E G R E AT !
TO M Y S F & LO N G TI M E FR I EN DS W H O H AV E LI S T EN ED TO M E C A L L
M YS EL F A S T U D EN T FO R P R E T T Y M U C H T H E L A S T 27 Y E A R S: T H A N K YO U. I CO U L D N ’ T A S K FO R B E T T ER FR I EN DS . T H A N K YO U E S P EC IA L LY TO J EN N Y, B L AI R E , C H A N D R A , A N D S T E V I E FO R R E A L LY B EI N G T H ER E FO R M E A L L T H E S E Y E A R S .
To My Family _ T H A N K YO U TO A L L O F M Y FA M I LY FO R LOV I N G M E A N D FO R B EI N G SO SU P P O RTIV E B EC AU S E O F IT.
TO G R A M M Y A N D G R A M PY, I K N OW IT ’ S
I N YO U R J O B D E SC R I PTI O N TO LOV E U S E V EN I F W E T U R N O U T TO B E S ER IA L K I L L ER S , B U T YO U T WO A R E I N C R ED I B L E . U LI A N D I LOV E YO U SO M U C H A N D I C A N ’ T WAIT TO FI N A L LY S H OW YO U T H I S B O O K !
TO M Y B ROT H ER U LI : T H A N K YO U FO R A LWAYS B EI N G SO SU P P O RTIV E A N D
R E S P EC T F U L O F W H AT I D O. IT ’ S A GO O D T H I N G W E TO O K SU C H D I FFER EN T C A R EER PAT H S B EC AU S E I WO U L D H AT E TO CO M P E T E WIT H YO U ! I LOV E YO U SO M U C H A N D I A M A V ERY, V ERY P RO U D SI S T ER . YO U D E S ERV E T H E B E S T O F E V ERY T H I N G A N D I C A N ’ T WAIT TO B E O N T H E SA M E COA S T FO R AW H I L E!
T H A N K YO U T RO U T FO R N OT E ATI N G M Y WO R K A N D FO R B EI N G T H E WO R L D’ S B E S T D O G .
TO ELI : IT ’ S H A R D TO FI N D
T H E WO R DS TO T H A N K YO U FO R A L L O F YO U R EN CO U R AG EM EN T A N D LOV E T H RO U G H O U T SC H O O L A N D A L L EL S E . LU C K I LY FO R M E , I ’ V E GOT T H E R E S T O F M Y LI FE WIT H YO U TO FI G U R E O U T H OW B E S T TO SAY IT. I LOV E YO U A N D I LOV E T H AT YO U LOV E W H AT I D O. I ’ M SO H A P PY T H AT N OW YO U ’ R E D O I N G W H AT YO U LOV E , TO O. IT ’ S GO I N G TO B E A G R E AT LI FE , P EEL .
B I G M O O.
FI N A L LY, A B OV E A N D B E YO N D A L L EL S E ,
T H A N K YO U TO M O M M Y A N D P O P PY FO R T H I S I N C R ED I B L E LI FE . YO U H AV E WO R K ED SO H A R D TO M A K E T H I S W H O L E J O U R N E Y P OS SI B L E , A N D I C A N ’ T T EL L YO U H OW A M A ZI N G LY G R AT EF U L I A M . E V ERY T H I N G I N M E T H AT LOV E S D E SI G N I S T H ER E B EC AU S E O F YO U G U YS A N D YO U R A B I LIT Y TO S EE T H AT E V ERY T H I N G A RO U N D U S I S SO M E T H I N G WO RT H S EEI N G . YO U G U YS TAU G H T M E TO C EL EB R AT E E V ERY T H I N G (A N D TO K EEP A B OT T L E O F C H A M PAG N E FO R J U S T T H I S R E A SO N ) A N D T H AT LI FE I S B E AU TI F U L , F U N , F U N N Y A N D T H ER E FO R T H E TA K I N G . T H A N K YO U FO R E V ERY T H I N G; I H O P E YO U K N OW H OW M U C H I LOV E YO U. I ’ M FI N A L LY D O N E! ! ! !
156_ ILSE COLBY
Thank _ YO U
157_ What I Know About
158_ ILSE COLBY
159_ What I Know About
W hat I Know About _
T H E C O LO P H O N
School _ AC A D E M Y O F A R T U N I V E R S I T Y SCHOOL OF GRAPHIC DESIGN
Student _ ILSE R . COLBY
E-mail _ ILSE@ILSECOLBYDESIGN .COM
Phone _ 831.236.2168
Instructors _ M A R Y S C OT T AU DRE Y DO NALDSO N
Printer and Bindery _ B LU RB B LU RB .CO M
Photography _ ILSE R . COLBY WITH J USTIN WONG
Title of Book _ W H AT I K N O W A B O U T_ W H AT I D O N ’ T K N O W
Text Stock _ P R O L I N E U N C OAT E D
Fonts _ SENTINEL G OT H A M T R A D E G OT H I C
Software Used _ A D O B E C R E AT I V E S U I T E 4 © 2 0 1 1 A L L R I G H T S R E S E R V E D . N O PA R T O F T H I S P U B L I C AT I O N CAN BE REPRODUCED WITHOUT THE EXPRESS PERMISSION OF I L S E R . C O L B Y.
160_ ILSE COLBY