WHAT I KNOW ABOUT_What I Don't Know

What I Know About_ WHAT I DON’T KNOW

THE DESIGN PORTFOLIO OF ILSE R. COLBY

002_ ILSE COLBY

003_ What I Know About

004_ ILSE COLBY

“ If you don’t know something, admit it. _ film producer Bob Weinstein

For me, the key to coming up with good answers has been to have good questions, and to not be afraid to ask them. As a designer, I’ve learned to own what I know, but I’ve also learned that no one knows everything, and that the people who think they do, well, they know the least. Although designers are often charged with producing answers rather than posing questions, it has been my curiosity about each project, along with my willingness to ask questions which has fueled each of my most successful projects.

005_ What I Know About

006_ ILSE COLBY

TC INSIDE

What I Know About_ THE CONTENTS 005_ INTRODUCTION

060_ BITTERSWEET

132_ SPRINKLES HOME

008_ AERO STORE

072_ WAYFINDING

142_ IDENTITIES

010_ BON SANTÉ

088_ ORVIS DOG

156_ THANK YOU

024_ TIDY

100_ CHIPOTLE

160_ COLOPHON

038_ AERO BRAND

114_ CARNIVAL PAPER

007_ What I Know About

Assignment _ A E R O S TO R E D E S I G N

00 INTRO

008_ ILSE COLBY

What I Know About_ MAKING IT WORK In M icha el O sb orn e’s Pa ckag e D e sign 0 4 cla s s we s ta r te d

th e b ra n d na m e s a n d p e r sonalitie s , to th e inve ntor y of

with a s tore c alle d Ae ro, an of f sh o ot of Ta rg et with a

p ro d uc t s . T h e only r ule for this p roje c t wa s that it n e e d e d

high e r price p oint . From th e re , it wa s up to us to ta ke th e

to work . It wa s a n in cre dible exp e rie n ce a n d we e n d e d up

n ew s tore som e pla ce exciting , an d to f ig ure o ut h ow it

with a p roje c t I ’m p ro u d of, a n d wa s p ro ud to p re se nt on

wo uld work an d what t yp e s of pro duc t s wo uld b e sold

th e main s tag e at T h e D ielin e / H OW Pa ckaging Confe re n ce

un d e r which bran ds . We c am e up with eve r y thing f rom

in C hic ago, Illin ois in J un e of this ye a r.

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

009_ What I Know About

PROJECT_ 0 1

01 ONE

010_ ILSE COLBY

What I Know About_ FOOD PACKAGING AERO_ BON SANTÉ TIDY STORE BRAND BITTERSWEET

PROJECT_ 0 1

Sometimes when I open a bag of pasta, it all spills out. And then I just don’t really feel like eating pasta anymore.

011_ What I Know About

Assignment _ AERO_ BON SANTÉ

01 ONE

012_ ILSE COLBY

What I Know About_ FOOD PACKAGING Th e go al wa s to d e sign a lin e of fo o d a n d b eve rag e s that

& G o o d H e alth ref le c t s b a ck to th e Ae ro b ra n d p romise ,

wo uld make go o d fo o d e a sie r— e a sie r to b uy, e a sie r to

which re min ds us that p a r t of E xp e c ting M ore From Life ,

op e n , an d e a sie r to e at . We cre ate d B on S a nté a n d rose to

m e a n s exp e c ting m ore f rom o ur fo o d a s well a s th e exp e ri -

e a ch of th e se challe ng e s in ord e r to p rovid e th e cus tom e r

e n ce of e njoying it .

with high - qualit y, go urm et fo o d p a ckag e d in simple , f un c tional s tr uc ture s . Th e B on S anté taglin e of G o o d Fo o d

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

How We Solved_ FOOD PACKAGING In ord e r to re ally f igure o ut th e n e e ds of th e B on S a ntĂŠ

in - h om e n e e ds . We fo un d that o ur b ags of p a s ta we re

cus tom e r, we lo oke d at o ur own live s a n d a ske d o ur selve s

te a ring a n d spilling , it wa s dif f icult to ke e p o ur rice f re sh ,

what we wante d f rom o ur fo o d an d what wa s la cking in

n ot b eing a ble to se e e n o ugh of th e conte nt s of te n c a use d

o ur sh opping , co oking , an d e ating exp e rie n ce . What we

us to b uy th e wrong p ro d uc t s , a n d that th e re wa s n othing

discove re d wa s that much of o ur fo o d p a ckaging worke d

a b o ut o ur p a s ta p a ckaging that ma d e us wa nt to display it .

f in e on th e sh elf in th e s tore , b ut did n ot c ate r to o ur

S o we cre ate d B on S a ntĂŠ .

013_ What I Know About

Assignment _ AERO_ BON SANTÉ

016_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

017_ What I Know About

Assignment _ AERO_ BON SANTÉ

018_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

019_ What I Know About

Assignment _ AERO_ BON SANTÉ

020_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

021_ What I Know About

Assignment _ AERO_ BON SANTÉ

01 ONE

022_ ILSE COLBY

What I Still Want To Know About_ FOOD _ What makes pasta taste so freaking good? _ Do your Comfort Foods change over time? _ Why put raisins in chocolate chip cookies? _ Why can’t I live on just peanut butter and celery? _ If Brunch caught on, why didn’t Linner?

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

023_ What I Know About

PROJECT_ 0 2

02 TWO

024_ ILSE COLBY

What I Know About_ PERFORMANCE PRODUCTS BON SANTÉ AERO_ TIDY STORE BRAND BITTERSWEET

PROJECT_ 0 2

I throw all my cleaning supplies in a closet so no one can see them.

I have no idea what’s in there.

025_ What I Know About

Assignment _ A E R O _ T I DY

02 TWO

026_ ILSE COLBY

What I Know About_ PERFORMANCE PRODUCTS With o ur lin e of p e r forman ce pro duc t s , we kn ew we

cre ate a b ra n d of p ro d uc t s that we nt b eyon d doing th eir

wante d to do som ething dif fe re nt . O n e of th e comm on

job, a n d f ulf ille d th e n e e ds of th e a e s th etic ally- min d e d

complaint s that we all ha d with pro duc t s that we o ur selve s

con sum e r. O ur go al for Tidy wa s simple: to cre ate a b ra n d

we re using , wa s that th e re wa s n othing d e sign e r a b o ut

of ha rd -working , go o d - lo oking a n d h on e s t p ro d uc t s with a

th e m . Th e pro duc t s worke d , which wa s gre at , b ut th e

s trong p e r sonalit y a n d a h um oro us ton e .

b ot tom lin e is that of co ur se it sh o uld work . We wa nte d to

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

How We Solved_ PERFORMANCE PRODUCTS Tidy is o ur bran d of sm o oth -talking p e r forma n ce

th e p ro d uc t s to sp e a k for th e m selve s , a n d to s ay it in a

pro duc t s , which sp e ak dire c tly to th e con sum e r. Using a

cle a n a n d c atchy e n o ugh way, so that th e con sum e r wo uld

s trong an d lite ral voice thro ugh o ut th e e ntire lin e , Tidy is

fe el comfor ta ble le aving th e p ro d uc t s o ut in th e op e n ,

s traight-for ward , h on e s t , an d f unny— th e p e r fe c t cle a ning

rath e r tha n fe eling like th ey b elong un se e n in a cup b o a rd .

comp anion . Ea ch pro duc t tells yo u exa c tly what it c a n do an d do e s it with a smile on it ’s f a ce. O ur con ce pt wa s for

027_ What I Know About

Assignment _ A E R O _ T I DY

030_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

031_ What I Know About

Assignment _ A E R O _ T I DY

032_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

033_ What I Know About

Assignment _ A E R O _ T I DY

034_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

035_ What I Know About

Assignment _ A E R O _ T I DY

02 TWO

036_ ILSE COLBY

What I Still Want To Know About_ CLEANING _ How long can I go without sweeping under the bed? _ Who do I have to thank for scentless dryer sheets? _ Is there anything you can’t clean with baking soda? _ Where are all these dust bunnies coming from? _ Is it possible that they’re mating under my bed?

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

037_ What I Know About

PROJECT_ 0 3

03 THREE

038_ ILSE COLBY

What I Know About_ SMART SHOPPING BON SANTÉ TIDY AERO_ STORE BRAND BITTERSWEET

PROJECT_ 0 3

Basically I do like to be cheap, I just don’t like to feel like I’m being cheap.

039_ What I Know About

Assignment _ A E R O _ S TO R E B R A N D

03 THREE

040_ ILSE COLBY

What I Know About_ SMART SHOPPING B efore taking this cla s s , I wa sn’t f amilia r with th e te rm

From this q u e s tion , we set o ut to solve th e p ro ble m of

Store B ran d , which is s trang e sin ce I b uy s tore b ra n d

th e n o -f un s tore b ra n d . For o ur Ae ro lin e , we wa nte d th e

pro duc t s all th e tim e; it ’s th e g e n e ric b ra n d . For m e , th e

p ro d uc t s to fe el alive . We didn’t wa nt th e con sum e r to

only re a son I b uy s tore bran d pro duc t s is b e c a use th ey

have to ch o ose b et we e n go o d valu e a n d go o d d e sign , a n d

are g e n e rally a b et te r value - m ore b a ng for my b uck . It ’s

we wa nte d th e m to ma ke th e ch oice to b uy Ae ro b a se d on

smar t sh opping d ef initely, b ut what a b o ut f un sh op ping?

th e p ro d uc t s th e m selve s , n ot jus t th e p rice .

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

How We Solved_ SMART SHOPPING With th e crite ria ch e cklis t of go o d valu e , go o d d e sign a n d

b ut it also sh owe d th e con sum e r that Ae ro un d e r s ta n ds

go o d f un , we c am e up with o ur d e sign con ce pt for Ae ro.

that what yo u wa nt f rom yo ur o utdo or p ro d uc t s is

We d e cid e d to d e sign e a ch Ae ro pro d uc t lin e with it ’s

dif fe re nt f rom what yo u wa nt f rom yo ur dair y p ro d uc t s .

own lo ok an d fe el , rath e r than having eve r y thing f rom th e

U ltimately, e a ch of th e se cha ng e s contrib ute to a m uch

m e dicin e to th e milk lo ok exa c tly th e s a m e . N ot only did

m ore e njoya ble a n d cus tomize d sh op ping exp e rie n ce for

this h elp to dif fe re ntiate on e pro duc t lin e f rom th e oth e r,

th e Ae ro cus tom e r.

041_ What I Know About

Assignment _ A E R O _ S TO R E B R A N D _ G A R D E N

044_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

045_ What I Know About

046_ ILSE COLBY

047_ What I Know About

Assignment _ A E R O _ S TO R E B R A N D _ O U T D O O R

048_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

Assignment _ A E R O _ S TO R E B R A N D _ O U T D O O R

050_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

051_ What I Know About

Assignment _

A E R O _ S TO R E B R A N D _ DA I R Y

052_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

053_ What I Know About

054_ ILSE COLBY

055_ What I Know About

Assignment _ A E R O _ S TO R E B R A N D _ P H A R M AC Y

056_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

057_ What I Know About

Assignment _ A E R O _ S TO R E B R A N D _ P H A R M AC Y

03 THREE

058_ ILSE COLBY

What I Still Want To Know About_ VITAMINS _ Why can’t I take them without gagging? _ How do they get the liquid in those little gel caps? _ I never take vitamins, so why do I feel fine? _ Who invented vitamins? _ Is it bad to eat kid’s chewy vitamins like candy?

Class _ PAC K AG E D E S I G N 0 4

Instructor_ MICHAEL OSBORNE

059_ What I Know About

PROJECT_ 0 4

04 FOUR

060_ ILSE COLBY

What I Know About_ SWEET THINGS BON SANTÉ TIDY STORE BRAND AERO_ BITTERSWEET

PROJECT_ 0 4

Sweets are the best gift to bring to someone because usually you get to eat some too.

061_ What I Know About

Assignment _ AERO_ BITTERSWEET

04 FOUR

062_ ILSE COLBY

What I Know About_ SWEET THINGS I ’ve got to s ay, this is kin d of my d e p a r tm e nt; I kn ow my

wa s a p p ro a cha ble a n d luxurio us , a s well a s sop his tic ate d

swe et s . This ha s always b e e n th e c a se , n ot at all to th e

a n d cute . We use d th e word cute with gre at inte ntion ,

dismay of my childh o o d d e ntis t . That a sid e , th e go al for

fo cusing along th e way on o ur h op e that wh e n th e

B it te r swe et , which is o ur b ake r y lin e , wa s to cre ate a n

cus tom e r s aw B it te r swe et p ro d uc t s , th ey might jus t have

e nvironm e nt an d pro duc t lin e that a d dre s se d eve r y a sp e c t

to s ay “aw w w w w w w w w.”

of th e word sweet. We wante d to cre ate a b ra n d that

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

How We Solved_ SWEETS THINGS Fo cusing on o ur go al of lo oking an d fe eling sophisticate d

a n d cle a n lin e a r t in ord e r to give tex ture a n d p un ch to o ur

cute , we kn ew that this bran d ha d to have a lot of

illus tration - b a se d p a ckag e s . We wa nte d e a ch ite m to fe el

p e r sonalit y. In ord e r to convey that swe et p e r sonalit y in

luxurio us a n d cele b rate d , a n d to ma ke th e cus tom e r fe el

a f un an d appro a chable way, we cre ate d a B it te r swe et

a s if th ey we re b eing gif te d with som ething sp e cial . We

ma scot , an d use d h e r th e imag e of h e r f a ce to b ra n d o ur

in corp orate d d etails such a s sc allop e d e dg e s a n d play f ul

lin e. We also bro ught in th e se con dar y ele m e nt of f re sh

die - cut s to a d d that ex tra “aw w w w w w.�

063_ What I Know About

Assignment _ AERO_ BITTERSWEET

066_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

067_ What I Know About

Assignment _ AERO_ BITTERSWEET

068_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

069_ What I Know About

Assignment _ AERO_ BITTERSWEET

070_ ILSE COLBY

04 FOUR

Class _

Instructor_

PAC K AG E D E S I G N 0 4

MICHAEL OSBORNE

What I Still Want To Know About_ SWEETS _ Why does my Red Velvet always come out purple? _ Why does white sugar have to be so bad for us? _ What is it about chocolate that affects us like that? _ How do you deep fry ice cream? (Really, how?) _ Mimi’s Ginger Cookies or Nana’s Sugar Cookies?

071_ What I Know About

PROJECT_ 0 5

05 FIVE

What I Know About_ WAYFINDING Assignment _ WAY F I N D I N G C O N F E R E N C E

Class _

TYPOGRAPHY 0 4

Instructor_ A R I E L G R E Y

072_ ILSE COLBY

PROJECT_ 0 5

I once saw two one-way street signs pointing in opposite directions. I’m a great driver but I couldn’t figure that one out.

073_ What I Know About

Assignment _ WAY F I N D I N G C O N F E R E N C E

05 FIVE

074_ ILSE COLBY

What I Know About_ WAYFINDING Th e way we p e rceive o ur e nvironm e nt a n d m ove a ro un d in

way f in ding c a n dire c tly af fe c t h ow succe s s f ully a p e r son

it , is in many ways a dire c t in dic ation of h ow succe s s f ully

c a n m ove a ro un d a ny give n sp a ce . It re q uire s that th e

th e sp a ce is organize d . Par t of this job b elongs to th e

s ys te m b e cle a r, in ma ny c a se s le gible , a n d e a sily

graphic d e sign e r s to communic ate th e p a ra m ete r s ,

dig e s te d by a n a udie n ce in m otion . T h e p urp ose of this

in cre m e nt s , p urp ose , an d inte n d e d navigational p ath

confe re n ce is to com e to g eth e r with d e sign e r s a n d oth e r

thro ugh a give n e nvironm e nt . A succe s s f ul s ys te m of

sp e cialis t s , to discus s s ys te m s of way f in ding .

Class _

Instructor_

TYPOGRAPHY 0 4

ARIEL GREY

075_ What I Know About

Assignment _ WAY F I N D I N G C O N F E R E N C E

078_ ILSE COLBY

Class _

Instructor_

TYPOGRAPHY 0 4

ARIEL GREY

079_ What I Know About

Assignment _ WAY F I N D I N G C O N F E R E N C E

Class _

Instructor_

TYPOGRAPHY 0 4

ARIEL GREY

081_ What I Know About

Assignment _ WAY F I N D I N G C O N F E R E N C E

082_ ILSE COLBY

Class _

Instructor_

TYPOGRAPHY 0 4

ARIEL GREY

083_ What I Know About

Assignment _ WAY F I N D I N G C O N F E R E N C E

084_ ILSE COLBY

Class _

Instructor_

TYPOGRAPHY 0 4

ARIEL GREY

085_ What I Know About

Assignment _ WAY F I N D I N G C O N F E R E N C E

05 FIVE

086_ ILSE COLBY

What I Still Want To Know About_ WAYFINDING _ How cool are compasses!? (Way cool.) _ Will I ever get to see a street sign being put up? _ Can you really just name your own road? _ German signage; how are there not more accidents? _ Where will I go next?

Class _

Instructor_

TYPOGRAPHY 0 4

ARIEL GREY

087_ What I Know About

PROJECT_ 0 6

06 SIX

What I Know About_ MY DOG, TROUT Assignment _ ORVIS PET PRODUCTS

Class _

PAC K AG E D E S I G N O 4

Instructor_ T H O M A S M C N U LT Y

088_ ILSE COLBY

PROJECT_ 0 6

Before we got our dog, I wanted one so badly that I once went to the pet store and bought food and toys just to see how it felt.

089_ What I Know About

Assignment _ ORVIS PET PRODUCTS

06 SIX

090_ ILSE COLBY

What I Know About_ MY DOG, TROUT Well , I kn ow that h e’s th e b e s t do g in th e wo rld . I also

o ut (a c tually, o ur do g sle e ps until n o on , b ut I h e a r that ’s

kn ow that we do g - own e r s are craz y ; we’d do a ny thing

n ot f un), a n d of co ur se picking up th eir b usin e s s in b ags

for o ur do gs , in cluding sp e n ding a for tun e on go o d

that a re way to o thin to b e picking up b usin e s s . A n d in

fo o d , do cum e nting th eir eve r y m ove on o ur p h on e s a n d

excha ng e for all that , th ey do on e thing . T h ey ma ke eve r y

c am e ra s , cle aning up th eir vomit wh e n th ey g et into

day b et te r. It ’s a f air tra d e , a n d p ro of e n o ugh that own e r s

wh o - kn ows-what-that- is , waking up at dawn to ta ke th e m

wo uld p ay O r vis p rice s for O r vis- q ualit y do g fo o d .

Class _

Instructor_

PACKAGE DESIGN 03

T H O M A S M C N U LT Y

091_ What I Know About

Assignment _ ORVIS PET PRODUCTS

094_ ILSE COLBY

Class _

Instructor_

PACKAGE DESIGN 03

T H O M A S M C N U LT Y

095_ What I Know About

Assignment _ ORVIS PET PRODUCTS

096_ ILSE COLBY

Class _

Instructor_

PACKAGE DESIGN 03

T H O M A S M C N U LT Y

097_ What I Know About

Assignment _ ORVIS PET PRODUCTS

06 SIX

Class _

Instructor_

PACKAGE DESIGN 03

T H O M A S M C N U LT Y

What I Still Want To Know About_ MY DOG _ What dream are you having that makes your mouth move? _ Which flavor of dog food do you like the best? _ When are you going to learn to lift your leg? Ever? _ What was your life like before we knew you? _ Am I your favorite human, or is Eli? (It’s me, isn’t it?)

099_ What I Know About

PROJECT_ 07

07 SEVEN

What I Know About_ CHIPOTLE Assignment _ C H I P OT L E C A M PA I G N

Class _

IDENTIT Y 02

Instructor_ T H O M A S M C N U LT Y

100_ ILSE COLBY

PROJECT_ 07

Last semester I ate at Chipotle twice in one day.

I’m not proud of that, but it was pretty awesome.

101_ What I Know About

Assignment _ C H I P OT L E C A M PA I G N

07 SEVEN

102_ ILSE COLBY

What I Know About_ CHIPOTLE Th e C hip otle id e a of “ Fo o d with Inte grit y � is a p hilosop hy

such gre at le ngth s in th e d elive r y a n d p ro d uc tion of th eir

which man date s that th e comp any always s trive s to do

fo o d , in ord e r to b e n ef it th e cus tom e r, th e f a rm e r s , a n d

an d b e b et te r. Th eir go al is to chang e th e way p e ople

th e e nviron m e nt . O ur solution to this p roble m wa s to

think ab o ut an d e at f a s t fo o d , which wo uld b e a gre at id e a

intro d uce th e se ef for t s by e n co uraging p e ople to thin k

if anyon e ha d h e ard of it . B efore working with C hip otle

b efore th ey e at , a n d to reintro d uce e ating at C hip otle a s

on this proje c t , I wa s unaware that th ey we re going to

on e way to B e G o o d To Your self.

Class _

Instructor_

IDENTIT Y 02

T H O M A S M C N U LT Y

103_ What I Know About

Assignment _ C H I P OT L E C A M PA I G N

104_ ILSE COLBY

Class _

Instructor_

IDENTIT Y 02

T H O M A S M C N U LT Y

105_ What I Know About

Assignment _ C H I P OT L E C A M PA I G N

106_ ILSE COLBY

Class _

Instructor_

IDENTIT Y 02

T H O M A S M C N U LT Y

107_ What I Know About

Assignment _ C H I P OT L E C A M PA I G N

Class _

Instructor_

IDENTIT Y 02

T H O M A S M C N U LT Y

109_ What I Know About

Assignment _ C H I P OT L E C A M PA I G N

110_ ILSE COLBY

Class _

Instructor_

IDENTIT Y 02

T H O M A S M C N U LT Y

111_ What I Know About

Assignment _ C H I P OT L E C A M PA I G N

112_ ILSE COLBY

07 SEVEN

Class _

Instructor_

IDENTIT Y 02

T H O M A S M C N U LT Y

What I Still Want To Know About_ BURRITOS _ Will anyone’s breakfast burrito ever rival mine? _ When will I have a pet burro to name Burrito? _ How do I perfect the no-leak burrito fold? _ Where do you buy those giant restaurant tortillas? _ Why am I not eating a burrito right now?

113_ What I Know About

PROJECT_ 0 8

08 EIGHT

What I Know About_ FREAK SHOWS Assignment _ C A R N I VA L PA P E R P R O M O

Class _

T YPOGRAPHY 03

Instructor A R I E L G R E Y

114_ ILSE COLBY

PROJECT_ 0 8

I’ve never seen a freak show, but I did see a show at the fair called The Miracle Of Birth, which was pretty scary.

115_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

08 EIGHT

116_ ILSE COLBY

What I Know About_ FREAK SHOWS B e hin d eve r y circus a c t is a re al p e r son with a re al life a n d

mirro re d th eir cha ra c te r in th e sh ow. T his p a p e r p rom otion

re al s tor y. I use d th e id e a of th e vintag e circus , sp e cif ic ally

for M ohawk Pa p e r ’s C a rnival lin e in clu d e d a p rom otional

th e h uman amuse m e nt a c t s , to sh ow th e ma ny f a cet s of

b o ok , swatch c a rds , swatch contain e r, a n d p os te r aim e d

th e p e r son ve r sus th e p e r sona th ey playe d . I sh owc a se d

towa rds displaying a n d p rom oting C a rnival , th ro ugh b oth

seve ral his toric al a c t s f rom th e se “ f re a k sh ows” a n d do cu -

th e mate rials a s well a s subje c t mat te r.

m e nte d h ow th eir re alitie s dif fe re d an d , in som e c a se s ,

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

117_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

118_ ILSE COLBY

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

Assignment _ C A R N I VA L PA P E R P R O M O

120_ ILSE COLBY

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

121_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

122_ ILSE COLBY

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

123_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

125_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival

* CARNIVAL

MOHAWK PAPERS HOME

WHY CARNIVAL?

BROUGHT BROUGHTTO TOYOU YOUBY BY

MOHAWK *

PAPERS

NEWS

SHOWCASE

CART (2 ITEMS )

CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival

* CARNIVAL

MOHAWK PAPERS HOME

WHY CARNIVAL?

BROUGHT BROUGHTTO TOYOU YOUBY BY

MOHAWK *

PAPERS

NEWS

SHOWCASE

CART (2 ITEMS )

CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival

* CARNIVAL

BROUGHT BROUGHTTO TOYOU YOUBY BY

MOHAWK *

VELLUM SMOOTH LINEN HOPSACK FELT CORDWAIN

MOHAWK PAPERS HOME

126_ ILSE COLBY

WHY CARNIVAL?

PAPERS

NEWS

SHOWCASE

CART (2 ITEMS )

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

CARNIVAL BY MOHAWK FINE PAPERS www.mohawkpapers.com/carnival

* CARNIVAL

BROUGHT BROUGHTTO TOYOU YOUBY BY

MOHAWK *

Welcome to the vibrant world of Carnival Paper!

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MORE

MOHAWK PAPERS HOME

WHY CARNIVAL?

PAPERS

NEWS

SHOWCASE

CART (2 ITEMS )

127_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

128_ ILSE COLBY

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

129_ What I Know About

Assignment _ C A R N I VA L PA P E R P R O M O

fig. 09 Normal 5’10�adult male hand

fig. 10 Average adult male giant hand proportions

08 EIGHT

Class _

Instructor_

T YPOGRAPHY 03

ARIEL GREY

What I Still Want To Know About_ THE CIRCUS _ Why haven’t I ever seen a circus on the road? _ How do they transport the really big animals? _ Why don’t clowns just try not being scary? _ What’s the most dangerous job in the circus? _ Did Dolly Dimples really enjoy being in the show?

131_ What I Know About

PROJECT_ 0 9

09 NINE

What I Know About_ CUPCAKES Assignment _ S P R I N K L E S H O M E WA R E

Class _

PAC K AG E D E S I G N 0 3

Instructor_ T H O M A S M C N U LT Y

132_ ILSE COLBY

PROJECT_ 0 9

I worked at a bakery where we were allowed to eat the damaged items. We used to knock cupcakes off the shelf when we got hungry.* * I only did this once or twice. Per day.

133_ What I Know About

Assignment _ S P R I N K L E S H O M E WA R E

09 NINE

134_ ILSE COLBY

What I Know About_ CUPCAKES I ’m a girl wh o kn ows cup c ake s . I e sp e cially love th e

well - kn own a n d well - re ga rd e d b ra n d with a yo ung , s trong ,

h om e ma d e s tick-to -th e - p an kin d of cup c a ke s that n e e d

loyal following with p ret t y d e e p p o cket s . I b elieve that this

n o o cc a sion to jus tif y th eir cre ation . T his is n ot to s ay that

lin e wo uld succe s s f ully ex te n d to th e h o usewa re se c tor

I scof f at th e exp e n sive cup c ake s; quite th e contra r y in

b e c a use it alre a dy exu d e s ma ny of th e s a m e q ualitie s that

f a c t! That ’s why I ch ose Sprinkle s Cup c a ke s a s my b ra n d

p e ople lo ok for in th eir life s t yle p ro d uc t s­— q ualit y, d e sign ,

to appropriate to th e h o useware se c tor. Sp rin kle s is a

tre n d , luxur y, a s well a s som ething swe et .

Class _

Instructor_

PAC K AG E D E S I G N 0 3

THOMAS MCNULTY

135_ What I Know About

Assignment _ S P R I N K L E S H O M E WA R E

138_ ILSE COLBY

Class _

Instructor_

PAC K AG E D E S I G N 0 3

THOMAS MCNULTY

139_ What I Know About

Assignment _ S P R I N K L E S H O M E WA R E

09 NINE

140_ ILSE COLBY

What I Still Want To Know About_ CUPCAKES _ Is it really more polite to eat them with a fork? _ Who had the great idea to charge $2.50 for a mini?? _ What makes it a cupcake and not a muffin? _ What’s the fun in these new cake-size cupcakes? _ What’s this about replacing butter with applesauce?

Class _

Instructor_

PAC K AG E D E S I G N 0 3

THOMAS MCNULTY

141_ What I Know About

IDENTITIES _ 1 0

10 TEN

What I Know About_ IDENTITIES Assignment _ VA R I O U S I D E N T I T I E S

Class _

PAC K , I D , A N D G D

Instructor_ VA R I O U S

142_ ILSE COLBY

IDENTITIES _ 1 0

I looked like a boy until I was six. , I m not sure if it was the bowl cut or the glasses, but I got rid of both, just to be safe.

143_ What I Know About

Assignment _ ORIGINAL IDENTITIES

10 TEN

144_ ILSE COLBY

What I Know About_ IDENTITIES A s p e ople , e a ch of us is multi -f a cete d , inte re s ting a n d

to b e le a rn e d on th e d e sign sid e of things , b ut a d dition -

unique. A s a d e sign e r, I fe el that it is e sp e cially imp or ta nt

ally, yo u g et to le a rn a b o ut dif fe re nt t yp e s of p e ople , a n d

to e mbra ce yo ur inn e r S chizo an d b e a ble to jump in a n d

a re force d to re ally g et in sid e th eir h e a d a n d a dopt th eir

o ut of dif fe re nt role s in ord e r to tr uly ta p into th e ta rg et

wa nt s a n d n e e ds in ord e r to d e sign to the m . T h e following

a udie n ce. O n e of my f avorite a sp e c t s of d e sign is h ow

is a sele c tion of I d e ntitie s all of which I felt we re th e p ro d -

much yo u g et to le arn . O f co ur se th e re is always m ore

uc t of som e of my m os t succe s s f ul re se a rch .

Class _

Instructor_

PAC K , I D , A N D G D

VARIOUS

145_ What I Know About

Identities _

B I T T E R S W E E T

146_ ILSE COLBY

Identities _ BO N SANTÉ

147_ What I Know About

Identities _

T I DY

148_ ILSE COLBY

Identities _ AERO

149_ What I Know About

Identities _

TA B L E S P O O N

150_ ILSE COLBY

Identities _ J AC K I N T H E B OX

151_ What I Know About

Identities _

J AC K I N T H E B OX A LT E R N AT I V E

152_ ILSE COLBY

Identities _

T H E B AC K YA R D P R O J E C T

153_ What I Know About

Identities _

S K Y P E

154_ ILSE COLBY

Identities _ S K Y P E A LT E R N AT I V E

155_ What I Know About

Thank _ YO U

TY

What I Know About_ GRATITUDE To My Teachers_ T H A N K YO U E S P EC IA L LY TO M A RY SCOT T FO R YO U R TI R EL E S S EN CO U R AG EM EN T D U R I N G T H I S FI N A L P U S H . YO U R EM I N D ED M E T H AT I D E S ERV E TO B E A D E SI G N ER , A N D I CO U L D N ’ T H AV E D O N E T H I S WIT H O U T YO U.

T H A N K YO U A L SO TO AU D R E Y D O N A L DSO N FO R YO U R C R ITI Q U E S O F

T H I S B O O K A N D G EN ER A L TO L ER A N C E O F M Y O CC A SI O N A L P O RT FO LI O FR A Z ZL E .

M I C H A EL OS B O R N E : T H A N K YO U. YO U R C L A S S , A N D T H E

WO R K W E D I D I N IT, H A S SU D D EN LY M A D E T H I S A L L V ERY E XC ITI N G . T H A N K YO U, T H A N K YO U, T H A N K YO U FO R B R I N G I N G U S TO C H I C AGO A N D FO R J U S T B EI N G A N A M A ZI N G T E AC H ER . I C A N ’ T WAIT TO S EN D YO U A N D M A RY A N E- M AI L SAY I N G T H AT I GOT A (R E A L LY G R E AT ) J O B !

THANK YOU

TO

RO L A N D YO U N G , TO M M C N U LT Y, A R I EL G R E Y, H U N T ER WI M M ER , A N D J EN N Y J I : T H A N K YO U FO R H EL PI N G M E FI N D M Y WAY AT T H E AC A D EM Y A N D I N T H E WO R L D O F D E SI G N . I A M FO R E V ER G R AT EF U L . T H A N K YO U TO DA R EL L H AY D EN FO R H EL PI N G M E G E T T H E WO R DS O U T; W E A L L K N OW I H AV E A LOT TO SAY, A N D N OW I K N OW H OW TO SAY IT ! T H A N K YO U TO C ELI N A A N D K A R EN AT 79 N M FO R A L L O F YO U R WO R K A N D H EL P B EH I N D T H E SC EN E S . T H A N K YO U TO M Y A DV I SO R J EN N I FER FA L LI N FO R H EL PI N G G E T T H RO U G H T H I S , A N D L A S T LY, T H A N K YO U TO ELI SA S T EP H EN S . I WA S E XC IT ED TO CO M E H ER E , I ’ M E XC IT ED TO B E L E AV I N G , A N D I ’ M SO P RO U D TO H AV E M A D E IT T H RO U G H A P RO G R A M FO R W H I C H I H AV E SO M U C H R E S P EC T.

To My Friends_ T H A N K YO U TO A L L M Y A AU FR I EN DS! W H O K N OWS W H ER E I ’ D B E WIT H O U T YO U R C R ITI Q U E S , SU P P O RT A N D EN CO U R AG EM EN T OV ER T H E L A S T 5 Y E A R S , A N D I C A N N OT T H A N K YO U EN O U G H FO R E V ERY T H I N G . GO O D LU C K A N D CO N G R AT U L ATI O N S TO YO U A L L ; I H O P E YO U ’ L L S TAY I N TO U C H A N D T EL L M E A L L A B O U T T H E AW E SO M E J O B S YO U A R E SU R E TO FI N D!

T H A N K YO U TO T H E PAC K 0 4 C L A S S A N D A H U G E T H A N K

YO U TO JA N , P LOY, & W EI : IT WA S A C R A Z Y S EM E S T ER , B U T M Y FAVO R IT E BY FA R . I ’ M SO P RO U D O F U S A N D I WO U L D B E H A P PY TO B E O N A T E A M WIT H YO U A N Y DAY. GO O D LU C K , G I R L S — YO U ’ L L B E G R E AT !

TO M Y S F & LO N G TI M E FR I EN DS W H O H AV E LI S T EN ED TO M E C A L L

M YS EL F A S T U D EN T FO R P R E T T Y M U C H T H E L A S T 27 Y E A R S: T H A N K YO U. I CO U L D N ’ T A S K FO R B E T T ER FR I EN DS . T H A N K YO U E S P EC IA L LY TO J EN N Y, B L AI R E , C H A N D R A , A N D S T E V I E FO R R E A L LY B EI N G T H ER E FO R M E A L L T H E S E Y E A R S .

To My Family _ T H A N K YO U TO A L L O F M Y FA M I LY FO R LOV I N G M E A N D FO R B EI N G SO SU P P O RTIV E B EC AU S E O F IT.

TO G R A M M Y A N D G R A M PY, I K N OW IT ’ S

I N YO U R J O B D E SC R I PTI O N TO LOV E U S E V EN I F W E T U R N O U T TO B E S ER IA L K I L L ER S , B U T YO U T WO A R E I N C R ED I B L E . U LI A N D I LOV E YO U SO M U C H A N D I C A N ’ T WAIT TO FI N A L LY S H OW YO U T H I S B O O K !

TO M Y B ROT H ER U LI : T H A N K YO U FO R A LWAYS B EI N G SO SU P P O RTIV E A N D

R E S P EC T F U L O F W H AT I D O. IT ’ S A GO O D T H I N G W E TO O K SU C H D I FFER EN T C A R EER PAT H S B EC AU S E I WO U L D H AT E TO CO M P E T E WIT H YO U !

I LOV E YO U SO M U C H A N D I A M A V ERY, V ERY P RO U D SI S T ER . YO U D E S ERV E T H E B E S T O F E V ERY T H I N G A N D I C A N ’ T WAIT TO B E O N T H E SA M E COA S T FO R AW H I L E!

T H A N K YO U T RO U T FO R N OT E ATI N G M Y WO R K A N D FO R B EI N G T H E WO R L D’ S B E S T D O G .

TO ELI : IT ’ S H A R D TO FI N D

T H E WO R DS TO T H A N K YO U FO R A L L O F YO U R EN CO U R AG EM EN T A N D LOV E T H RO U G H O U T SC H O O L A N D A L L EL S E . LU C K I LY FO R M E , I ’ V E GOT T H E R E S T O F M Y LI FE WIT H YO U TO FI G U R E O U T H OW B E S T TO SAY IT. I LOV E YO U A N D I LOV E T H AT YO U LOV E W H AT I D O. I ’ M SO H A P PY T H AT N OW YO U ’ R E D O I N G W H AT YO U LOV E , TO O. IT ’ S GO I N G TO B E A G R E AT LI FE , P EEL .

B I G M O O.

FI N A L LY, A B OV E A N D B E YO N D A L L EL S E ,

T H A N K YO U TO M O M M Y A N D P O P PY FO R T H I S I N C R ED I B L E LI FE . YO U H AV E WO R K ED SO H A R D TO M A K E T H I S W H O L E J O U R N E Y P OS SI B L E , A N D I C A N ’ T T EL L YO U H OW A M A ZI N G LY G R AT EF U L I A M . E V ERY T H I N G I N M E T H AT LOV E S D E SI G N I S T H ER E B EC AU S E O F YO U G U YS A N D YO U R A B I LIT Y TO S EE T H AT E V ERY T H I N G A RO U N D U S I S SO M E T H I N G WO RT H S EEI N G . YO U G U YS TAU G H T M E TO C EL EB R AT E E V ERY T H I N G (A N D TO K EEP A B OT T L E O F C H A M PAG N E FO R J U S T T H I S R E A SO N ) A N D T H AT LI FE I S B E AU TI F U L , F U N , F U N N Y A N D T H ER E FO R T H E TA K I N G . T H A N K YO U FO R E V ERY T H I N G; I H O P E YO U K N OW H OW M U C H I LOV E YO U. I ’ M FI N A L LY D O N E! ! ! !

156_ ILSE COLBY

Thank _ YO U

157_ What I Know About

158_ ILSE COLBY

159_ What I Know About

W hat I Know About _

T H E C O LO P H O N

School _ AC A D E M Y O F A R T U N I V E R S I T Y SCHOOL OF GRAPHIC DESIGN

Student _ ILSE R . COLBY

E-mail _ ILSE@ILSECOLBYDESIGN .COM

Phone _ 831.236.2168

Instructors _ M A R Y S C OT T AU DRE Y DO NALDSO N

Printer and Bindery _ B LU RB B LU RB .CO M

Photography _ ILSE R . COLBY WITH J USTIN WONG

Title of Book _ W H AT I K N O W A B O U T_ W H AT I D O N ’ T K N O W

Text Stock _ P R O L I N E U N C OAT E D

Fonts _ SENTINEL G OT H A M T R A D E G OT H I C

Software Used _ A D O B E C R E AT I V E S U I T E 4 © 2 0 1 1 A L L R I G H T S R E S E R V E D . N O PA R T O F T H I S P U B L I C AT I O N CAN BE REPRODUCED WITHOUT THE EXPRESS PERMISSION OF I L S E R . C O L B Y.

160_ ILSE COLBY