Anarkista 102 by Ilya Rozdestvensky

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the company, except in the case of brief quotations embodied in press reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the management at the address below: Ilya Vensky

Managing Director |

ilya@anarkista.com | www.anarkista.com

MAIN POINT

Think about us as a stock market for viral ad campaigns.

ABOUT

Anarkista is a technology platform that enables brands to effectively participate in global creative testing and targeting. We give users the ability to respond directly to creative campaigns, with financial incentives proportional to the success of a brandâ&#x20AC;&#x2122;s market performance.

Brands commission small, hungry ad

agencies to create super fresh creative content. Lots of it. The content is then placed as potential investment blocks for

PROCESS

public.

Anarkista allows users either to

spread select content through their social networks and get paid for shared exposure OR actually INVEST in the success of the the campaign by purchasing direct branded tokens.

Rewards! The earlier the investment is

made, the bigger are the rewards, of course.

BRAND’S POINT

WHY DOES A CAT VIDEO HIT MILLIONS VIEWS AND MY ADS GET 369?

CUSTOM ICS ANALYT

VIRAL DETECTION

Like the stock market, viral media is scrutinized by academics and media but with very little success. Our proprietary algorithmic system provides brands a completely new set of metrics, which effectively point out the strongest possibility of endogenous (organic growth) verses exogenous ( bought media) influence. Pending Provisional Patent Application under 35 U.S.C. 112(a) | All Rights Reserved | ÂŠ 2014 Anarkista LLC

S AGENCY’ POINT

The more you test creative, the more it looks like a sausage.

CUSTOM ICS ANALYT

ADDRESSIBILITY

Our system gives agencies unprecedented flexibly to influence the direct impact of media performance by providing access to proprietary critical management tools on trending campaigns. The platform provides high level proprietary analytics that streamline performance metrics - based on both creative testing and users investment into campaignâ&#x20AC;&#x2122;s social relevance. Pending Provisional Patent Application under 35 U.S.C. 112(a) | All Rights Reserved | ÂŠ 2014 Anarkista LLC

USERS’ POINT

If “people are the media” why aren’t we getting paid for it?

CUSTOM ICS ANALYT

MICRO PRECISION

Media is quickly becoming a combination of technology and human expertise. Still, both are rarely accessible as a working combination, and definitely not at a single digits team level. We give our users the ability to think, plan and act like giant media technology companies. By directly linking media strategy and technology weâ&#x20AC;&#x2122;re enabling a radically new micro-economics of media buying. Pending Provisional Patent Application under 35 U.S.C. 112(a) | All Rights Reserved | ÂŠ 2014 Anarkista LLC

DEVELO PMENT

WEB & IOS APP

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take off

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slop down

pick days

IC ANALYT S & STAT

CUSTOM ACE INTERF

FEATU RES

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TV READY

AND BROADB OUTPUT

Anarkista’s content build with option to be broadcast quality. Using most sophisticated online video integration, we offer instant “ready to stream” modulus for instant TV quality outputs. This allows our clients and their partners (agencies and publishers) for quick verification and frontend broadcast ready option. Pending Provisional Patent Application under 35 U.S.C. 112(a) | All Rights Reserved | © 2014 Anarkista LLC

_ my ratings

ED FEATUR T CONTEN

TRENDING

We are working with variety of content producers and editors on our own “best viral content” related to marketing and advertising. We want our clients to see what is out there and produce unprecedented quality of programming that pushes for new boundaries and brings back the best of the industry worldwide. Pending Provisional Patent Application under 35 U.S.C. 112(a) | All Rights Reserved | © 2014 Anarkista LLC

GLOBAL Y STATEG

BRAND REACH

We work with brands that has global market outreach yet limited ability to go beyond distribution strategy. Anarkista stipulates global audience reach and examines effective methodology to analyze what type of creative approach can be made for quick market expansion on specific market. Pending Provisional Patent Application under 35 U.S.C. 112(a) | All Rights Reserved | ÂŠ 2014 Anarkista LLC

C O N TA C T

I l y a Ve n s k y Managing Director +64 22 398 1248 Ilya@anarkista.com w w w. a n a r k i s t a . c o m