READERSHIP SURVEY 2024
Which
Which
Which
SUBSCRIBER experience and interests
Subscriber experience and interests
A HIGHLY EXPERIENCED AUDIENCE READY TO INVEST IN QUALITY PRODUCTS
With over 50% of our readership practicing for more than 10 years in aesthetic medicine, advertisers have a unique opportunity to target highly experienced professionals. These physicians have the knowledge and budgets to invest in cutting-edge products and devices.
How many years have you been practicing in the field of aesthetic medicine?
YOUR PRODUCTS ARE ALREADY A CORE PART OF THEIR PRACTICE
Advertisers can reach a dedicated audience actively
Subscriber experience and interests
TOP CHOICES FOR LEADING AESTHETIC PROFESSIONALS
An overwhelming 90% of our readers use botulinum toxin and hyaluronic acid fillers, making them key decisionmakers for these products. Position your brand where the top professionals are making purchasing decisions.
Which of the following technologies or devices do you currently use in your practice?
Botox and Dermal Fillers
Botulinum Toxin
A THRIVING MARKET FOR ADVANCED LASER SOLUTIONS
With the majority of our readers using a high-end laser device, now is the time to showcase your laser technology.
Which of the following technologies or devices do you currently use in your practice? Lasers
Subscriber experience and interests
DEMAND FOR NON-INVASIVE DEVICES IS ON THE RISE
Over 60% of practitioners are incorporating at least one type of radiofrequency treatment into their practice. Advertise your RF devices to a growing segment of the market looking for non-invasive solutions.
Which of the following technologies or devices do you currently use in your practice?
Radiofrequency
Bipolar RF Devices
Subscriber experience and interests
CAPITALISE ON THE GROWING DEMAND FOR ANTI-AGEING SKINCARE
With 90% of aesthetic physicians using anti-ageing skincare products such as antioxidants and peptides, the demand for effective skincare solutions is stronger than ever. Ensure your brand is top of mind.
Which of the following technologies or devices do you currently use in your practice?
Anti-Aging Skincare Products
Hyaluronic Acid Serums
Peptides and Growth
NEW
PRODUCT purchases and investments
75 % OF OUR READERS PLAN TO INVEST IN NEW PRODUCTS IN THE NEXT 12 MONTHS
This is your chance to reach professionals who are actively seeking new devices and products. Advertise to an audience that is ready to make purchasing decisions in the coming months.
Are you planning to invest in any new devices or products in the next 12 months?
TARGET PROFESSIONALS WHO PRIORITISE QUALITY, INNOVATION, AND SUPPORT
Advertisers
SAFETY, EFFICACY, AND VERSATILITY ARE NON-NEGOTIABLE
A majority of our readers value greater efficacy and minimal downtime in their devices. Advertise your solutions as the answer to their needs for reliable, safe, and effective treatments.
What features do you most desire in new devices or products?
INFLUENCES on purchasing decisions
Influences on purchasing decisions
PUBLICATIONS AND EVENTS SHAPE BUYING DECISIONS
Industry publications like PRIME, alongside conferences, are key influencers in purchasing decisions. Advertisers can leverage our trusted platform to connect with potential buyers through multiple channels.
What sources of information influence your purchasing decisions the most?
74 %
Professional journals and publications
59 %
Industry events and conferences
55 %
Peer recommendations
18 %
Manufacturer websites
17% Social media
1%
Other
95% OF OUR READERS VALUE CONSISTENT UPDATES FROM BRANDS
Advertisers who provide regular updates on product innovations, research, and education can significantly increase their chances of making sales. Showcase your expertise year-round through our publication. Are you more likely to purchase from a company that provide regular updates on their product development, research and educational content?
96% OF PROFESSIONALS TRUST BRANDS THAT PROVIDE ONGOING INSIGHTS
Build lasting relationships with aesthetic professionals by maintaining consistent, insightful communication throughout the year. Advertisers who engage regularly can build trust and become industry leaders.
Are you more likely to trust a company that provides regular insights and updates throughout the year?
