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THE DESIGN PORTFOLIO OF:
LUIS MARK GONZÁLEZ JR. Identity: The concept behind my identity was to create a mark that used only the three basic foundational shapes of design: triangle, square, and circle. My interest and appreciation of minimalism, modernism and suprematism are which drive the design choices that follow. These movements in design focus on structure, grid, shapes and simplicity. Modernism’s place within my identity came from reading The ABC’s of Bauhaus, The Bauhaus and Design Theory; I was inspired by the understanding of these shapes and their purpose within design. Bauhaus originally personified each shape with their own characteristics, and allocated a color to each. These colors directly represent the personality of the shape: the yellow triangle, red square, and the blue circle. My love for suprematism brings simplicity of color into my identity. Black, white and values of gray represent who I am. Black is bold and strong, while the white is stunning and impactful. In order to add some form of color within my identity I referenced the original Bauhaus shapes and colors. I brought them into Photoshop and gray scaled them to attain my color palette, a soft gradient of grays within each letter. Minimalism’s purpose within my identity is simplicity. The mark sits within black negative space to allow each letterform to glow and gain dominance. After the creation of my mark, I gave meaning to each shape, and in turn, meaning to who I am as a designer. Each shape not only represents who I am but also a step within my design process. The Triangle: Sharp, rational, attentive, and listens. The Square: Strong, bold, loud, direct, and concepts. The Circle: Passionate, sensitive, cares, and answers.
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DESIGN IS MORE THAN ANSWERING; IT’S ABOUT ANSWERING CORRECTLY. Design is a conversation, a dialogue between a problem and a solution. I listen, submerging myself with the challenge and understanding the issues. I take notes and write my heart out in order to gain hold of my thoughts, researching connections, and discovering possibilities. I concept thoroughly through what I have written and what I have drawn. Referencing back to the problem every second in order to close in on the best concept. With a well thought out and researched concept I surface with an answer to the problem.
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MAGIC HAT BREWING
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ASPINAL LONDON
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ST. BENEDICT SCHOOL HOUSE
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BEALLS DEPARTMENT STORE
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REVOLUCIÓN RUM
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VISIÓN MAGAZINE
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TYPE FACTORY MUSEUM
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GRID TYPEFACE
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SAVE THE CHILDREN
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MAGIC HAT BREWING Overview: Magic Hat Brewing Company is a craft-microbrewery located in South Burlington, Vermont. They have a love for the art of beer making; and they enjoy every step in the process and take pride in the brews that they produce. Specializing in unique, one of a kind blends crafted for the beer connoisseur, Magic Hat Brewing has developed a strong, and passionate following over the years.
Challenge: To create an advertising and marketing campaign that will further distinguish Magic Hat from its competitors; reminding the public that each and every brew is a unique blend crafted for the right individual.
Solution: The concept for the campaign was derived from Magic Hats defining mission statement: to create unique and individual brews for the unique and individual. For a craft beer company its more of a relationship with the beer, knowing the beers as individuals and appreciating the ingredients carefully mixed into each beverage which gives them their defining characteristics. In the ads each drink was personified with characteristics of the beer and of the individual that would most likely drink that brew. Combining the drinker and the drink into one harmonious typographic solution.
ADVERTISEMENT | COLLATERAL 7
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The hand drawn type also characterizes the beers using different weights and emphasis. The bolder and colored phrases in the center of each bottle alludes to a beer label and is what sums up each beer as an individual. The tagline at the bottom plays off of Magic Hats title, a craft beer company. Each defining statement that follows not only characterizes the beer but also the consumer.
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Hand screeprinted posters available to purchase online. A one of a kind print from a small run keeps the craft aspect within the campaign.
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Personalized iPhone cases with your favorite Magic Hat beer. All beers available in iPhone case.
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ASPINAL LONDON Overview: Aspinal London is a Journal and Sketchbook company based out of the United Kingdom. Aspinal London is founded on the premise of offering quality products to their customers that are designed and handmade by their own designers.
Challenge: Rebrand Aspinal London using a simpler and modern mark, which still shows a company whose quality products impact the users lives each and everyday.
Solution: The new identity for Aspinal London stemmed from both their goal and their product; leather bound sketchbook or journal made for the customers everyday use. From here the new message was created for Aspinal London: Igniting your Thoughts. The line plays off of the idea that each carefully designed and hand made book is the playground for the users mind and creativity. Each and everyday opening the book and letting their thoughts take life. From the new message, Aspinal’s mark was developed. Combining a flame and a quill. The flame represents the ignition of thoughts, while the quill was brought back from the original logo as the symbol used to allow ones thoughts to come to life.
BRANDING | PACKAGE DESIGN 15
Type face used is Goudy Old Style because of the elegant and unique curves within the letter forms, especially the uppercase L. Color choice: PANTONE 11 | HEX: AD9013 | CMYK: 9-22-100-0 | RGB: 173-144-19
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Aspinal Londons Flaming Quill is the primary branding icon used, type solution is secondary and used on pen caps, pencils, and stationary.
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ST. BENEDICT SCHOOL HOUSE Overview: Save the Children is an internationally active non-governmental organization that promotes children’s rights, provides relief and helps support children in the United States and over seas. It was established in order to improve the lives of children through better education, health care, and economic opportunities; as well as providing emergency aid in natural disasters, war, and other conflicts. The new campaign aims as bringing awareness to childhood hunger and poverty within the United States.
Challenge: To create a one of a kind campaign that will bring focus to the issue within the United States, a wealthy country that still has children without food or shelter. Overcome the time it takes between seeing the commercial and making the phone call or donating online which has been a barrier to entry, bringing down donations over the years.
Solution: For this campaign, new media was sought out to drive the message home. Removing the sympathetic adult figure delivering the message and allowing those in need to tell their stories: the children. Images of everyday children with their mouths removed, and in their place a QR code linked to a YouTube video. The concept stems from the fact that many of these children are passed on the streets and never heard or listened to. Pairing QR codes and smartphones, the audience is encouraged to approach the child and give them the opportunity to be heard.
EDITORIAL DESIGN | PACKAGE DESIGN 21
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Step by step process in opening hand made book case. Book case opens revealing all the possibilities to come to the old schoolhouse within the book. (Book made and bound by hand.)
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the St.
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Book layout of history and story sections. Typeface chosen is Garamond because of its old style look and feel. The typeface is old and reflects the history within the school house.
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Imagery of the school house in its current state. (Top image) Classroom shot on first floor. Date on Chalkboard reads October 1963. (Bottom image) Up stairs shot of a secondary classroom.
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BEALLS DEPARTMENT STORE Overview: Bealls is a clearance department store based out of Florida. Family owned and family geared; Bealls aims to give the Florida family the best deals year round.
Challenge: Rebrand Bealls and solve the issue with pronunciation. To restructure and revamp Bealls’s image and how consumers see them. Giving Bealls a new look and a new approach to stand apart from its competitors and to elevate the store from “cheap” clearance, to the best place for the best deals.
Solution: The new logo for Bealls is a softer, more approachable and family friendly type solution. Bealls written in lowercase no longer yells sales, but welcomes consumers to check out the great offers inside. The new solution removes the A within Bealls and replaces it with a bell in order to aid in pronunciation. Advertisement no longer argues that sales are better, but boldly shows the facts through comparison between competitors. A new mobile and tablet application is introduced taking shopping at Bealls to a new frontier. No longer confined within store the consumer can now shop on the go, increasing sales. New exterior and interior design suggestions will aid Bealls’s image revamping. Scripts written for: iHeart Radio, public radio, Spotify and Pandora in an attempt to gain a wider audience and advertise the stores new tagline; Let Savings Ring with Bealls.
BRANDING | ADVERTISEMENT | APP DESIGN | ENVIRONMENTAL DESIGN | COPYWRITING | COLLATERAL 29
New identity for Bealls is a type solution using Futura Medium. The typeface was chosen because of its rounded lowercase A and its modern look and feel. It becomes a soft and more approachable face to the company. Color chosen references Florida lifestyle and the natural color palette seen everyday. The light teal alludes to the beautiful oceans surrounding the state. Color choice: PANTONE 3252 | HEX: 69C3C2 | CMYK: 50-0-22-0 | RGB: 105-195-194
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A more consitent exterior design will bring the Bealls brand from inside the store to the outside. Rather than using closed down shopping centers and supermarkets, creating an exterior face that customers can recognize and identify from a distance.
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Although Bealls is a clearance store, there can still be order and structure within the store. Removing the aisles of racks and in their place using shelfs and displays to showcase the clothing and accesories. This will give the customers a more organized and stress free shopping experience while at the same time opening up more opportunities for sales due to the increase in clothing display and decrease in clutter.
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The advertisements will be placed as inserts within newspapers. The closed ad poses the question to the customer, “You call this a sale?� while showing the price for one article of clothing. When advertisement is opened the customer will be introduced to what truly is a sale. Within the advertisement there is an ambiguous figure completely clothed with merchandise from Bealls. The total cost of the outfit equals to that of the total of the image on the smaller ad.
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The main message of the advertisement is the customer can go to store X and purchase one article of clothing for a sale price, or they can go to Bealls and purchase an entirely new outfit for the same price.
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The Bealls application allows shopping to become easier and expands Bealls’s store reach. The application takes shopping to users hand with one quick and easy download. Once downloaded, the customer can customize their account and save information within it in order to make the shopping process easier and quicker.
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The new Fitting Room feature in the Bealls application uses STYKU’s new 3-D rendering technology. The customer uploads a photograph of themself and the software renders a digital avatar of their figure, allowing the shopper to virtually try on clothing before purchasing. The customer can mix, match, and save the items on their account and purchase them at a later time or date, on the application or in store.
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Redesign of shopping bags using semi-transparent plastic. Different sizes available.
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iHeart Radio and Public Radio Script +15 SEC SPOT LET SAVINGS RING with BEALLS! The sales don’t end in store, download BEALLS’s new smartphone app. It takes the joy of shopping fashionably and saving big to your hands. Download now and you’re just one click away from saving big on your new stylish look. The sales never end at BEALLS.
+30 SEC SPOT LET SAVINGS RING with BEALLS! The sales don’t end on just one item; you’ll walk away with a whole new trendy and stylish outfit. Value is our priority, and with that comes giving you the best. The sales don’t end in store, download BEALLS’s new smartphone app. It takes the joy of shopping fashionably and saving big to your hands. With the new BEALLS app you can shop the sales and customize your outfits without even leaving your home. Download now and you’re just one click away from saving big on your new stylish look. The sales never end at BEALLS.
iHeart radio and public radio scripts written in order to broadcast and gain a wider target audience. Ads focus on the new smart phone application.
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+VO LET SAVINGS RING with BEALLS! The sales don’t end on just one item; you’ll walk away with a whole new trendy and stylish outfit. Value is our priority, and with that comes giving you the best. The sales never end at BEALLS. +Ad 1 within music dock (300px X 250px) static image +Ad 2 right side of music dock (120px X 600px) animated adroll
Using PANDORA’s wide audience reach in a national way, BEALLS can narrow in on certain demographics just by their age, gender, location, music taste, their facebook and twitter updates and postings. There will be two placements after a certain number of plays. One placement within the music dock itself showing the headline. The other placement will be an animated adroll banner with a 15sec VO playing over it.
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+VO LET SAVINGS RING with BEALLS! The sales don’t end on just one item, you’ll walk away with a whole new trendy and stylish outfit. Value is our priority, and with that comes giving you the best. The sales never end at BEALLS. +Ad 1 right side of music dock (120px X 600px) animated adroll
Using SPOTIFY’s new audience reach in a national way, BEALLS can narrow in on certain demographics just by their age, gender, location, music taste, and their facebook updates and postings. There will be one placement after a certain number of plays. The placement will be an animated adroll banner with a 15sec VO playing over it.
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REVOLUCIÓN RUM Overview: Cuba’s National Revolución Rum was established after the Cuban Revolution in 1965. The rum was considered the people’s drink and the number one pick in all of Cuba. Its bold flavor and aggressive attitude embodies the pride that the Cuban people have for their country.
Challenge: To create a brand and packaging that showcases Cuban pride and the history behind Communist Cuba’s national revolution rum.
Solution: Inspiration was drawn from communist propaganda design from the 50’s and 60’s. Red was chosen because of its connection to communism, and blue because of the Cuban flag. The fist in the center represents the working people and fight for Cuba’s liberation in 1959. The fist is bold, strong, and will never back down- a statement to the Cuban culture. The typeface chosen is Fidel; a Cuban typeface designed after Cuban communist propaganda posters. The Revolución typeface is an altered version of Fidel designed to fit within the crest below the fist. The old ammunition crates, used during the Cuban revolution, inspired the packaging.
BRANDING | PACKAGE DESIGN 43
Revoluci贸n Rum identity inspired by communist propaganda posters and design.
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Revoluci贸n Rum packaging inspired by communist propaganda posters and design.
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Revoluci贸n Rum packaging case inspired by old ammunition cases used during the Cuban Revolution.
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VISIÓN MAGAZINE Overview: A quarterly contemporary Hispanic art and design magazine distributed in North America and Latin American countries. The magazine showcases the richness and culture of up-and-coming American and Latin American artists.
Challenge: Create a unique magazine that is consistent in design elements and introduces the audience to the artists and their work.
Solution: The name Visión was chosen because it is written and means the same in both English and in Spanish. Visión was the perfect solution for such a magazine because the word means to see and observe, to take in and admire the art. The tilde over the o is kept within the title because of the significance of the symbol in the Hispanic language. It is used to add emphasis when pronouncing words, there’s strength and force put behind it, just like the Latin American culture. Consistent design elements include rounded edges on imagery and white space to allow emphasis on the artwork. The magazine was designed as reversible- one way read in English and then flipping it over to read in Spanish.
EDITORIAL DESIGN 51
ENGLISH
VOL. 3 JAMES JEAN CAMILLE ROSE GARCIA JULIAN CALLOS KRISTINA COLLANTES MIGUEL LUCIANO REY ORTEGA ROBERT PALACIOS
ENGLISH
VOL. 3 JAMES JEAN CAMILLE ROSE GARCIA JULIAN CALLOS KRISTINA COLLANTES MIGUEL LUCIANO REY ORTEGA ROBERT PALACIOS
ENGLISH
VOL. 3 JAMES JEAN CAMILLE ROSE GARCIA JULIAN CALLOS KRISTINA COLLANTES MIGUEL LUCIANO REY ORTEGA ROBERT PALACIOS
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Three covers for English quartely edition.
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VOL. 3 JAMES JEAN CAMILLE ROSE GARCIA JULIAN CALLOS KRISTINA COLLANTES MIGUEL LUCIANO REY ORTEGA ROBERT PALACIOS
ESPANOL
VOL. 3 JAMES JEAN CAMILLE ROSE GARCIA JULIAN CALLOS KRISTINA COLLANTES MIGUEL LUCIANO REY ORTEGA ROBERT PALACIOS
ESPANOL
VOL. 3 JAMES JEAN CAMILLE ROSE GARCIA JULIAN CALLOS KRISTINA COLLANTES MIGUEL LUCIANO REY ORTEGA ROBERT PALACIOS
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Three covers for Spanish quartely edition.
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TYPE FACTORY MUSEUM Overview: A one of a kind museum that exhibits and showcases typography. Life-size displays and interactive exhibitions highlighting the tools used for modern communication.
Challenge: Design a brand for the museum using environmental graphics that accompany the mark. Create signage and exhibition displays that embody the purpose of the Type Factory Museum.
Solution: The mark created was inspired by the original letterpress. When looking at each individual punch from upfront they create the shape of a square. Each square laid out in a grid gives the illusion of each punch placed within the chase. The mark was designed only using the basic shapes of design: square, circle, and triangle. It is a wordless mark for a museum about letters, using only the building blocks that are used to create typography. The environmental graphics are based upon the primary shape within the mark: the square. Using the square and bold lines as wall vinyl’s, observers are guided throughout the museum and submerged within the shapes and letters for a full experience.
BRANDING | ENVIRONMENTAL DESIGN 61
Type Factory Museum mark created from a basic grid using only two shapes. Mark is reversible. Color choice (Orange) : PANTONE 3252 | HEX: 69C3C2 | CMYK: 50-0-22-0 | RGB: 105-195-194 Color choice (Grey) : PANTONE Cool Gray 7 | HEX: 74767D | CMYK: 50-41-36-3 | RGB: 116-118-125
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Signage for Type Factory Museum. Top Row (left to right): Restrooms, Elevator, Information Desk, Handicap accessible. Bottom Row (left to right): Right directional, Up directional, Left directional, Down directional.
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Signage for Type Factory Museum. Top Row (left to right): Gallery exhibition, Gift center, Cafe, Cafeteria. Bottom Row (left to right): Photography allowed, Photography not allowed, Emergency stairs, Smoking not allowed.
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RESTROOM
RESTROOM
RESTROOM
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Directional signage leading up to restrooms. Lines are created from the primary square shape within the museums mark. Directional lines are created to allude to a three-dimensional form in space. Allows observers to become submerged in the world of typography around them.
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E LEVATOR
E LEVATOR
E LEVATOR
E LEVATOR
E LEVATOR
E LEVATOR
E LEVATOR
E LEVATOR
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Directional signage leading up to elevator. Lines are created from the primary square shape within the museums mark. Directional lines are created to allude to a three-dimensional form in space. Allows observers to become submerged in the world of typography around them. Elevator doors open in a square format inspired by the museums mark.
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RESTROOM
INFORMATION
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Museum directional signage board leading observers to their destinations. Lines are created from the primary square shape within the museums mark. Directional lines are created to allude to a three-dimensional form in space. Allows observers to become submerged in the world of typography around them.
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EAMES
EXTRA BOLD
EAMES CENTURY MODERN A typographic workhorse that honors the Eames aesthetic while offering unprecedented functionality. An eighteen-style serif typeface family strikes an unprecedented balance between distinctive idiosyncrasies, readability and space economy. Its 18 styles include gracefully complementary italics and a virtually endless supply of deep text handling features. Carefully-weighted small caps, nine different figure styles, ligatures, contextual alternate forms and thousands of lines of computer code give Eames Century Modern a significant edge in contemporary design environments. A stencil font on the heaviest weight of Eames Century Modern takes the curvature of bent plywood and abstracts the shapes into type. In a nod to Charles and Ray’s infatuation with circus imagery, we penned three elephantine numeral fonts whose woodcut-inspired forms leave a tastefully pachydermic impact on any layout. Fanciful figures from Ray’s January and December 1943 Arts and Architecture® covers were the impetus for a more delicate set of numbers. All four figure sets boast a rich array of currency symbols, punctuation and a sophisticated fraction feature.The Eames’ pragmatism was always tempered with their love of adornment, so this collection would not be complete without a host of carefully drawn ornaments and a galley of frames. These elements are sure to provide dignified directional stability and exquisitely cultivated closure to any design project.
EAMES CREDITS
typeface design Erik van Blokland & House Industries · art direction Andy Cruz · typeface direction Ken Barber & Andy Cruz · typeface mastering Tal Leming · catalog design Bondé Prang · photography The Eames Office, The Herman Miller Archive, Carlos Alejandro, Cheryl Savala · eames exhibits Erik van Blokland, Ken Barber, Ben Kiel
Museum exhibition display of typeface Eames Century Modern. For type exhibits, large scale wall vinyls are printed and adhered. The wall vinyls are lifesize allowing the viewers to come up close and encounter typography like they never have encountered it before. Directional lines lead visitors to the exhibit and throughout.
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GRID TYPEFACE Overview: A typeface designed for the Type Factory Museum. Main usage is for titles, headlines, and exhibitions.
Challenge: Create a typeface inspired by the Type Factory Museum mark using the basic shapes of design.
Solution: The typeface GRID was designed using only two shapes, a square and a quarter circle. The quarter circle came from combining the circle and the triangle into one singular shape. Working off of a specialized grid, a formula was developed for the creation of each letter. A five by five grid block became the foundation, as seen in the Type Factory mark. Each letter was to be no wider or taller than the five squares. Using the quarter circle, each letter was to contain at least one of these shapes within its form.
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GRID typeface was designed for the Type Factory Museum. Typeface was designed on a grid using only two shapes.
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GRID typeface specimen poster. Typeface is used in headlines, titles, and museum exhibitions.
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SAVE THE CHILDREN Overview: Save the Children is an internationally active non-governmental organization that promotes children’s rights, provides relief and helps support children in the United States and over seas. It was established in order to improve the lives of children through better education, health care, and economic opportunities; as well as providing emergency aid in natural disasters, war, and other conflicts. The new campaign aims as bringing awareness to childhood hunger and poverty within the United States.
Challenge: To create a one of a kind campaign that will bring focus to the issue within the United States, a wealthy country that still has children without food or shelter. Overcome the time it takes between seeing the commercial and making the phone call or donating online which has been a barrier to entry, bringing down donations over the years.
Solution: For this campaign, new media was sought out to drive the message home. Removing the sympathetic adult figure delivering the message and allowing those in need to tell their stories: the children. Images of everyday children with their mouths removed, and in their place a QR code linked to a YouTube video. The concept stems from the fact that many of these children are passed on the streets and never heard or listened to. Pairing QR codes and smartphones, the audience is encouraged to approach the child and give them the opportunity to be heard.
NEW MEDIA ADVERTISEMENT | COPYWRITING 79
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A new media advertising campaign which incorporates the useage of smartphones and QR codes. Step 1: Scan QR code using smartphone.
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Step 2: Once code is scanned, viewer will be redirected to a one minute long video where the child will introduce themselves and their story. Step 3: Once video is done, viewer will be redirected to endslate and landing page which will prompt the viewer to donate a dollar by clicking the link. Step 4: Donate a dollar by entering your name and cell phone number. Viewer will be texted a thank you response from Save the Children. Dollar charged to the end of the months cell phone bill.
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YouTube Vid. Opens Image of figures mouth appears. Viewer prompted to press play and watch. 2 second PAUSE Amanda Hi. 2 second PAUSE Amanda My name is Amanda. I am seventeen years old. I go to Douglas C. Blake High School. 2 second PAUSE Amanda I’m a senior with a 3.4 GPA and I wanna study law. Right now I work two part time jobs because my mom lost her job when she got hurt. I have two younger siblings and no father. I am the main breadwinner in the family. We were living in the motel down the street but can no longer pay to live there, so we now live in my moms car. There’s little room in there, so lately I have been sleeping on the bench in the park across from my high school. 2 second PAUSE
Amanda I just want a bed of my own.
V.O. You’ve heard her story. Don’t let there be anymore to tell. YOU can make a change in this child’s life, and many more. It only takes $1 from YOU today to make a difference in a million lives tomorrow. C.T.A. Savethechildren.org opens- redirects to donation page. Enter your name, and your cell phone number. $1 charged to viewers cell phone bill next month, and a personalized text is sent to their phone thanking them. Text Message from Save the Children. Thank you (INSERT NAME HERE) for your generous donation. A dollar today will make a difference tomorrow, and YOU were apart of that change.
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Endslate and landing page shows a type layout which is followed by a V.O. Script prompts viewers to donate today.
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YouTube Vid. Opens Image of figures mouth appears. Viewer prompted to press play and watch. Michelle Hi. 2 second PAUSE Michelle My name is Michelle. I am 15 years old. I go to Edward Wharton High School. 2 second PAUSE Michelle I’m a sophomore with a love for animals. When I grow up I really want to be a veterinarian. Neither of my parents are in my life, so my older sister takes care of me. We share a bed in a single room apartment and we have no running water or insulation. We are now being evicted because we cannot afford to pay for rent and buy food. We are homeless. I had to drop out of school last week and now work two jobs in order to help out. 2 second PAUSE Michelle I just want a home of my own. V.O. You’ve heard his/her story. Don’t let there be anymore to tell. YOU can make a change in this child’s life, and many more. It only takes $1 from YOU today to make a difference in a million lives tomorrow. C.T.A. Savethechildren.org opens- redirects to donation page. Enter your name, and your cell phone number. $1 charged to your cell phone bill next month, and a personalized text is sent to your thanking you. Text Message from Save the Children. Thank you (INSERT NAME HERE) for your generous donation. A dollar today will make a difference tomorrow, and YOU were apart of that change.
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YouTube Vid. Opens Image of figures mouth appears. Viewer prompted to press play and watch. Joshua Hi. 2 second PAUSE Joshua My name is Joshua. I am 12 years old. I go to Davidson Middle School. 2 second PAUSE Joshua I’m a seventh grader and I love to read. Right now both of my parents work two jobs in order to pay for our home. Since all the money goes to paying for our house sometimes I go a day or two without eating. I don’t want kids to make fun of me or to call my family poor; so during lunchtime at school I sit alone outside so no one will see me without food. 2 second PAUSE Joshua I just want some food. V.O. You’ve heard his story. Don’t let there be anymore to tell. YOU can make a change in this child’s life, and many more. It only takes $1 from YOU today to make a difference in a million lives tomorrow. C.T.A. Savethechildren.org opens- redirects to donation page. Enter your name, and your cell phone number. $1 charged to your cell phone bill next month, and a personalized text is sent to your thanking you. Text Message from Save the Children. Thank you (INSERT NAME HERE) for your generous donation. A dollar today will make a difference tomorrow, and YOU were apart of that change.
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YouTube Vid. Opens Image of figures mouth appears. Viewer prompted to press play and watch. Matthew Hi. 2 second PAUSE Matthew My name is Matthew. I am 8 years old. I go to Ketterlinus Elementary. 2 second PAUSE Matthew I am in the second grade and I love coloring. When I go to school I like to play hide and seek And bring things I find to show and tell. When I was a baby my mommy and daddy gave me away because they could not take care of me. I still love them with all my heart. I have no family. 2 second PAUSE Matthew I just want a home. V.O. You’ve heard his/her story. Don’t let there be anymore to tell. YOU can make a change in this child’s life, and many more. It only takes $1 from YOU today to make a difference in a million lives tomorrow. C.T.A. Savethechildren.org opens- redirects to donation page. Enter your name, and your cell phone number. $1 charged to your cell phone bill next month, and a personalized text is sent to your thanking you. Text Message from Save the Children. Thank you (INSERT NAME HERE) for your generous donation. A dollar today will make a difference tomorrow, and YOU were apart of that change.
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SPECIAL THANKS: This semester has been absolutely insane and jam packed, but I wouldnt have been able to do it without the love and support from: Mom, Dad, Chelsea, Sammy, Erica, Bill, Jackson, Dwreck, John, Josh, Michelle, Gabby, Sonni, Megan, and many many more. I would also like to thank Chris Smith, Luciana Gassett, Russell Maycumber, Sara Pedigo, Don Martin, Matt Whitehead, Scott Gamble, Laura Mongiovi, and Natalie Stephenson for all that you have taught me and done for me. You have helped grow in to the designer that I am today, and for that I thank you all.
CREDITS Product photography: Erica Peters, Joshua Weaver St. Benedict School House: Jackson Holbrook (group project) Bealls Ad campaign models: Chelsea Gonzalez, Samantha Gonzalez Save the Children assistance in photography: Joshua Weaver Save the Children models: Alicia Jacobson, Rebecca Lopez, Russell Maycumber, 3rd, and AJ Mongiovi Save the Children V.O.: Liz Bernstein Save the Children assistance in V.O. recording: Andrew McDaniel
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