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Provenance. Why does it matter to us?
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3 Imagery of the artisanal reflects not only commercial reality but also the dreams of ‘solidity’, ‘anchorage’ and ‘certainty’ which have immense appeal in a working world that is anything but. Photography of small or family businesses also signals ‘trust’ and wider values such as ‘sustainability’ and the notion of something being passed down generations. Like the handmade, these images speak the language of provenance — we know where this product comes from.
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This type of imagery also signals a kind of ecology of business, of interdependency, of craft. Sitting at the opposite end of the size spectrum to the global corporate brands, craft business is very much anchored to location and an understanding of locality, small moments and details that emotionally captures the viewer.
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In this series of shoots we are reminded of the importance of the craft of the photographer in capturing the detail, location and real moments, that communicate emotion and trust.
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Each environment is furnished with unfamiliar objects — what they mean is part of the secret craft of the maker. They’re intimate, full of the signs of making, of the textures and materials that furnish the world of the ‘maker’.
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A new set of values is emerging that prizes the local and the hand-crafted over the homogenous and the manufactured. The new premium food is ethically sourced and grown by the smallest producers in the most traditional and artisanal way.
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There is a need to connect, to feel part of something larger than ourselves. Itâ&#x20AC;&#x2122;s a revolution of belonging.
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There is emotional significance in the small moments, in the detail.
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Photographer: Fancy Art Director: Lisa Curesky Location: United States
Photographer: Sofie Delauw Art Director: Tom Laybourne Location: Florence, Italy
Photographer: Chad Springer Art Director: Christina Dittmar Location: New York, United States
Photographer: Blend Art Director: Lisa Curesky
Photographer: Les & Dave Jacobs Art Director: Ashley Jouhar Location: Whissendine, Rutland, UK
Photographer: Wonwoo Lee Art Director: Lisa Curesky Location: Portland, United States
Photographer: Hero Images Art Director: Lisa Curesky
Photographer: Rimagine Group Limited Art Director: Lisa Curesky Location: Shanghai, China
Photographer: Janie Airey Art Director: Sarah Perkins Location: London, United Kingdom
Photographer: Elke Meitzel Art Director: Siri Vorbeck Location: Melbourne, Australia
Photographer: Raphye Alexius Art Director: Christina Dittmar Location: Monroe, United States
Photographer: Stefano Gilera Art Director: Tom Laybourne Location: Val di funes, Italy
Photographer: Zero Creatives Art Director: Tom Laybourne Location: Cape Town, SA
Photographer: Sigrid Gombert Art Director: Lee Wheatley Location: Freiburg, Germany
Photographer: Hero Images Art Director: Lisa Curesky
Photographer: Monty Rakusen Art Director: Lee Wheatley Location: North Yorkshire, United Kingdom
Photographer: Sofie Delauw Art Director: Tom Laybourne Location: Florence, Italy Photographer: Uwe Umstaetter Art Director: Siri Vorbeck Location: Mannheim, Germany
Photographer: Hero Images Art Director: Lisa Curesky
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Photographer: Monty Rakusen Art Director: Lee Wheatley Location: North Yorkshire, United Kingdom
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Photographer: Magdalena Niemczyk - ElanArt Art Director: Sarah Perkins Location: Saint-Lazare, Canada
Photographer: Blend Art Director: Lisa Curesky
Photographer: Kate Ballis Art Director: Tom Laybourne Location: Northcote, Australia
Photographer: Robin James Art Director: Tom Laybourne Location: Cotswolds, United Kingdom
Photographer: Maskot Art Director: Lisa Curesky
Photographer: Sofie Delauw Art Director: Tom Laybourne Location: Florence, Italy
Photographer: Stefano Gilera Art Director: Tom Laybourne
Photographer: Maskot Art Director: Lisa Curesky Location: Sweden
Photographer: Magdalena Niemczyk - ElanArt Art Director: Sarah Perkins Location: Saint-Lazare, Canada
Photographer: Debby Lewis-Harrison Art Director: Tom Laybourne Location: London, United Kingdom
Photographer: Fancy Art Director: Lisa Curesky Location: Bavaria, Germany Photographer: Hero Images Art Director: Lisa Curesky
Photographer: Stefano Gilera Art Director: Tom Laybourne Photographer: Henry Donald Art Director: Ashley Jouhar Location: Dorset, United Kingdom
Photographer: Sofie Delauw Art Director: Tom Laybourne Location: Italy Photographer: Kate Ballis Art Director: Tom Laybourne Location: Northcote, Australia Photographer: Sofie Delauw Art Director: Tom Laybourne Location: Italy
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Photographer: Laura Doss Art Director: Christina Dittmar Location: Los Angeles, United States
Photographer: Kate Ballis Art Director: Tom Laybourne Location: Puerto Escondido, Mexico
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