Forums Fayards Media plan – May-July 2014
Compagnie Foncière du Léman
FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
Marketing Proposal Forum Fayard just startedits activity in this year begin, with the arrival of SRO Kundig. It is now visible and can be visited by possible tenants. Beside the usual media campaign, we should also invite companies on place. We propose to include ads in the most popular swiss online platform: anibis.ch. Real estate in the 2nd most rich category and is widely used by real estate agencies for both residential and commercial gods. Tis Effort is made in parallel with the existing and ongoing promotional actions which is part of this media plan but not included through, as a budget, in the present offer: • Monthly newsltters (to our subscribers of the updated database) • forumfayards.ch website • Immostreet publications (and published into fonciere.ch website), included in the CFL actions • Commercial partners actions (CFL, NAEF) For your information, main recent actions in 2012/2013 • Updating of the website • Updating of the brochure, incl. Translation • Updating the newsletters • Updating home.ch • Ads in Tout l’Immobilier • Ads in Versoix-Région
Geneva school holidays Jeune Genevois Automn holidays Christmas February holidays Easter holidays Work Fest Ascent Pentecost Summer holidays
Compagnie Foncière du Léman
Thursday, september 6, 2013 from Monday, October 22 to Friday, October 26, 2013 from Monday December, 24, 2013 to Friday, January 6, 2014 from Monday February, 11 to Friday February 15, 2014 from Thursday March, 28 to Friday April, 5, 2014 Wednesday, May 1, 2014 Thursday, May 14, 2014 Monday, May 20, 2014 From Monday, July 1 2014, to Friday August 23, 2014
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FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Budget 1 • Paper ads in our area through «Tout l’Immobilier», weekly magazine CHF 4’375.2 • Paper ads in the local area (Versoix + 7 close villages), through the Versoix-Région, monthly magazine (paper + online) CHF 1’788.30 3 • Prioritary Online Ads on anubis.ch CHF 288.- (3 months) 4 • Mailing campaign (letter + brochure + invitation to the «open house» day) to 400 selected companies (liberal, industry and watch sectors) CHF 867.50 5 • Interview and / or reports in the Versoix.ch official online newsletter CHF -6 • Online platform: home.ch CHF 1’300.- (3 months) 7 • GoogleAdwords CHF 900.- (3 months) Total budget: 8’651.30 (VAT excl.)
Compagnie Foncière du Léman
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FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Pater ads: Tout l’Immobilier (weekly)
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A deux pas du centre et de l’aéroport • Bureaux ou locaux à louer
Plus que quelques surfaces disponibles • Nouveau bâtiment industriel et administratif • Surfaces entièrement aménageables • Conditions attractives
Compagnie Foncière du Léman
022 723 29 18
info@fonciere.ch
I suggest the following calendar, with respect of geneva school holidays date, see p. 2): Compagnie Foncière du(vacation Léman Mondays
May
6
13
-
27
June
3
10
17
24
July
1
8
15
22
29
Total: up to 12 possible ads. We propose 3 times: 5 x 4 columns (101 x 120) NB: In parenthesis, possible other dates, but not included in the budget. Please advise, should you want to advertise at some of those dates too. Cost for 5 ads in «Tout l’Immoblilier» (included creation and updates)
5 x 4 columns
Compagnie Foncière du Léman
CHF 4’375.- VAT excl.
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FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Pater ads: Versoix Region (Monthly) The Versoix Region is distributed in
8 cities, i. e.: Versoix, Bellevue, Céligny, Collex-Bossy, Genthod, Mies, Pregny-Chambésy, Chavannes des Bois, and more. Versoix-Region is a 16 pages, A3 + colour format. It has its own website (versoix-region.ch) and its online version, always viewable in PDF Format
A deux pas du centre et de l’aéroport • Bureaux ou locaux à louer
Plus que quelques surfaces disponibles • Nouveau bâtiment industriel et administratif • Surfaces entièrement aménageables • Conditions attractives
Compagnie Foncière du Léman
022 723 29 18
info@fonciere.ch
Cost for 3 ads in «Versoix Region» (included creationduand updates) Compagnie Foncière Léman
3 x 2 columns (114 x 140 mm) CHF 4’375.- VAT excl.
Compagnie Foncière du Léman
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234567
FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Online Ads on Anibis (monthly)
34567
Compagnie Foncière du Léman
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FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Mailing Campaign
4567
Compagnie Foncière du Léman
6
FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Interview/reports in the Versoix.ch official online newsletter
567
Compagnie Foncière du Léman
7
FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Online platform: home.ch
67
Compagnie Foncière du Léman
8
FORUMS FAYARDS
• MEDIA PLAN – MAY-JULY 2014
• Online platform: Google adwords
7
Compagnie Foncière du Léman
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