Engage. Grow. Understand. Evolve. Engage. Grow. Understand. Evolve.
2014 MEDI A PROSPECTUS
Our 2014 Pledge Engage. Change is afoot in health care, in medicine, and in radiology, where our editorial staff and contributing writers spend most of their time. In 2014, we will continue to seek and find those organizations that are successfully engaging with patients, building market share, navigating the pitfalls of new payment models, and evolving to remain relevant. Grow. We continue to be optimistic about the future of medical imaging and remain convinced that radiologists will play a pivotal role in the future delivery of health care as diagnosticians, interventionalists, problem solvers, innovators in informatics solutions, and leaders.
Understand. In the coming year, our mission is to equip our
readers—including the leaders of radiology practices, hospital radiology departments, and hospitals and health-care systems— with the information they need to face all of the challenges they will encounter in conducting the business of imaging.
Evolve. Our pact with our readers, affiliates, and advertisers, in the coming year, is to help them engage with their customers, grow their businesses, understand the pitfalls of change, and evolve as necessary. We look forward to delivering on this promise in 2014. We’re investing in your customers’ success, and this is the strongest case that we can make for you to consider joining the ranks of imagingBiz sponsors in one or more of our publications. If your customers thrive, you thrive. It’s that simple—and the best way to help them to succeed is to help us bring them the type of information that will equip them for today’s highly competitive and unforgiving imaging marketplace. They need our credible information, and we need your support to help us continue to deliver it in an editorial environment that engages them in ways that are educational, while also providing them with inspiration—and the passion to win. Join us in this mission in 2014. Curtis Kauffman-Pickelle CEO and Publisher
The Portal of imagingBiz: A Smarter Read imagingBiz.com Knowledge without context is meaningless, which is why radiology leaders turn to imagingBiz.com for news and analysis. Since our website portal was redesigned at the end of 2012, overall site traffic has more than doubled, and our number of unique visitors has nearly tripled. The redesign made our content easier to access through today’s wide variety of digital platforms — from traditional email newsletters to viewing on smartphones and tablets. It is the quality of that content, though, that has kept our number of online visits climbing, month after month after month. There is an enormous difference between simply aggregating online headlines and real reporting of the news that matters. Our readers understand and appreciate this. We deliver relevant business news of the day, the numbers, the research, and the perspectives that readers require to stay on top of the latest legislative, business, and industry developments. We do so with meticulous attention to analytics in order to understand what our readers find most useful and engaging. From high-quality reporting on our Newswire to expert analysis and opinions in our Stat Read blog, radiology business news has one clear online destination: imagingBiz.com.
Contact:
Scott Andersen, vice president of sales (401) 383-5660 x210, or sandersen@trimedmedia.com
The journal is our deep-dive information source.
Government policy and market dynamics are driving significant change in how health care is delivered and reimbursed. In 2014, Radiology Business Journal will continue its pathfinding work in uncovering successful strategies, resources, and insight into value-based radiology for health-care leaders in all settings. The journal is our deep-dive information source on the business of imaging, where readers have the opportunity to immerse themselves in a subject through in-depth, comprehensive
articles. For this reason, we choose to publish just six times a year, providing your advertising message with a two-month shelf life. Once again, we will publish our annual rankings of the 100 Largest Radiology Practices and the Top 20 Imaging-center Chains, as well as a brand-new report on the nation’s 25 Largest Teleradiology Practices and a special report on the State of the Specialty. Our mission remains unchanged in 2014: to inform the market on all aspects of the business of medical imaging.
| Connect: Strategic Deployment of Informatics in Health Systems and Practices February/March Issue
As hospitals and practices merge, there is an increasing need to transmit imaging data throughout the enterprise and across disparate geographies, providing access to radiologists, specialists, primary-care physicians, and patients. We explore how enterprises and practices are implementing—and making the most of—imaging IT. Keywords: Image sharing, PACS, EMR, RIS, clinical decision support, advanced visualization, analytics, portals, VNA, teleradiology Bonus: The 25 Largest Teleradiology Companies MEETING ATTENDANCE: HIMSS, February 23–27, Orlando, FL ACHE, March 24–27, Chicago, IL SIR, March 22–27, San Diego, CA
| Engage: Helping the Me Generation Into Its Golden Years and Other Patient-engagement Opportunities
April/May Issue
Through interviews with imagers, specialists, and demographers, we will explore the opportunities to meet the needs of the original baby-boom generation as it enters Medicare, with special reports on how imaging providers are engaging with all patients. Keywords: Patient satisfaction, interventional radiology, MSK, neuroradiology, stroke, mammography, incidental findings, CNS, Alzheimer, Parkinson, screening examinations MEETING ATTENDANCE: RBMA, May 4–7, Charlotte, NC SIIM, May 15–17, Long Beach, CA HFMA, June 22–25, Las Vegas, NV
June/July Issue
| Grow: Strategies to Expand, Increase, Launch,
and Collaborate in 2014 We explore the opportunities inherent in change, as well as strategies for growing your practice; increasing market share; launching new service lines; and collaborating with other practices, health systems, and specialties to achieve greater value in health care. Keywords: Mergers/acquisitions, analytics, ACOs, cost containment, payor relationships, medical homes MEETING ATTENDANCE: Radiology Leadership Institute and Kellogg Leadership Development Program, July 25–28, Evanston, IL AHRA, August 10–13, Washington, DC
For Advertising Opportunities, Contact: Scott Andersen, vice president of sales (401) 383-5660 x210, or sandersen@trimedmedia.com
Circulation Radiology Group Practice Physicians/Executives
Hospital Executives:
6,156
−− Radiologist −− Medical Director −− Practice Manager/Administrator
5,460
−− Chief of Radiology −− CEO, COO, CIO, CFO −− Director of Ambulatory/ Outpatient Services −− Director of Radiology Services −− PACS/RIS Administrator
Imaging Center Executives
Others Allied to the Field
−− Radiology Business Manager −− Imaging Center Executive/ Manager
−− Radiation Oncologist −− Medical Physicist −− Consultant
964
2,419
August/September Issue
| Understand: Risk and Radiology
We explore what information and tools radiology needs to assume risk and how practices and departments are gaining access to the requisite information, as well as all things financial: revenue-cycle optimization, the role of value in payor contracts, and mining the data in your billing system and RIS. Keywords: Revenue-cycle optimization, business analytics, managed-care contracting, contract negotiations, billing, ICD-10, RIS Bonus: Top 20 Imaging-center Chains MEETING ATTENDANCE: RBMA Fall Conference, October 19–21, Seattle, WA
October/November Issue
| Up the Ante: Measuring Quality in Medical Imaging
This special report will cover the quality waterfront in radiology—beginning with patient experience and ending with patient outcomes—to explore how practices and specialty organizations are raising the quality bar in imaging, differentiating their services, and combating commoditization. Keywords: Standardization, protocols, dose management, outcomes, peer review, accreditation, center of excellence, collaborative care, MQSA Bonus: 2014 State of the Specialty MEETING ATTENDANCE: RSNA, November 30–December 5, Chicago, IL
December Issue
| Evolve: The Specialty, Department, and Practice of the Future
Where is the radiology department of the future headed? What will become of the practice? How will the specialty fit into a reorganized health system that will try to keep patients out of the hospital and to deliver care in low-cost settings in the community? This end-of-the-year report explores those (and other) questions. Keywords: Embedded radiology, integrated diagnostics, teleradiology, megapractices, genomics, molecular imaging, theranostics Bonus: The 100 Largest Private Radiology Practices MEETING ATTENDANCE: RSNA, November 30–December 5, Chicago, IL
Custom Services
imagingBiz has writers and graphic designers experienced in developing advertorials and case studies for publication, as well as high-impact ads.
The imagingBiz Portfolio of Digital Journals Reach More Readers and Influence More Minds With These Highimpact Electronic Impression Opportunities From imagingBiz Our first digital journal, ImagingBiz. com, began in 2005 as an outreach for the executives running the radiology practices, imaging centers, and health systems for which Curtis Kauffman-Pickelle consulted. ImagingBiz.com was embraced by the imaging vendor community for its categoryexclusive sponsorship opportunities and its ability to cut through the clutter in the
heavily marketed imaging environment. Our family of digital journals has expanded since to include a collection of highly targeted, single-sponsored digital journals covering a variety of topics. Custom content development is a specialty of imagingBiz. We have a proven track record of creating and producing single-sponsored niche digital journals—
with customized circulation (and with keen relevance to readers)—that coordinate with your messaging. We also offer the following additional opportunities:
ImagingBiz.com
ImagingBiz News Digest
RadInformatics.com
ImagingBiz.com is the radiology industry’s monthly touchstone for business intelligence, interpretation of legislative and regulatory news, trendspotting, and commentary from thought leaders. Since its inception in 2005, ImagingBiz.com has been bringing radiology’s decision makers the news and analysis they need to help their organizations thrive.
Radiology’s business environment changes daily. ImagingBiz News Digest provides a monthly wrap-up of the day-to-day events affecting the imaging arena, including payor activity, mergers/acquisitions, legislative and regulatory changes, health-policy updates that stand to affect radiology, and more.
RadInformatics.com is an imaging-informatics resource for radiologists, administrators, and IT professionals. It features interviews and IT solutions to common problems faced by radiology providers across settings. Past themes have included enterprise archiving, mobile imaging, dose management, and meaningful use.
Health IT Executive Forum
Medical Imaging Review
RadAnalytics.com
Health IT Executive Forum brings leaders in health IT the high-level reporting and analysis they need to make difficult decisions. It also connects these leaders through a variety of interactive features that inspire conversations based on thought-leading content.
As radiology’s marketplace becomes more competitive and reimbursement trends downward, leaders in the field must be reactive and responsive to every change. Medical Imaging Review covers new trends and emerging concerns in the radiology field, with the aim of empowering decision makers to innovate and evolve.
Driven by health-care reform and new care-delivery initiatives, the need for clear and comprehensive intelligence on every aspect of the radiology service line has never been greater. RadAnalytics.com is a quarterly online publication dedicated to sharing best practices for obtaining actionable information from practice data.
MedPracticeBiz
Month In Review
eBrief
Launched in 2012, MedPracticeBiz is the quarterly journal of medical-practice profitability solutions, sharing case studies of how groups respond to today’s stringent reimbursement environment by taking full advantage of technology to react to shifting market forces with agility—and to strategize for the future with certainty.
This monthly publication culls the top articles from all of our digital and print publications and packages them with timely, thought-provoking commentary on the imaging industry.
An occasional series of digital articles, eBrief takes a problem–solution approach to some of the most difficult challenges facing radiology practices and hospitals, showcasing innovative solutions from around the country.
Webinars
Our executive and editorial team will assist you in designing a compelling program and engaging appropriate high-profile speakers to produce a lively presentation for your target audience.
Custom Content, Personalized Service
Thinking of producing a print or email newsletter for your customers or employees, a survey campaign, a press release, an advertorial, or a brochure? Let imagingBiz make it easy for you. Our team of industry-experienced writers, editors, and graphic designers stands ready to help you create high-impact, compelling, persuasive special content tailored to your exact requirements. Reach more eyes, turn more heads, and influence more minds with imagingBiz. CONTACT: Scott Andersen, vice president of sales (401) 383-5660 x210, or sandersen@trimedmedia.com
• reader-survey campaigns, • internal company newsletters, • customer newsletters, and • brochures and pamphlets
HealthCXO.com Where Health Care Leaders Go for Ideas Health CXO is a unique information resource providing strategic-planning intelligence for C-suite hospital executives, physician-practice leaders, and leaders of payor organizations. Conceived to help health-care leaders navigate the challenges and opportunities inherent in health-care transformation, Health CXO launched an independent website in 2013 and will increase the frequency of the Health CXO digital journal to monthly in 2014.
Circulation: 20,058
CEO (Chief Executive Officer): 2,537 CFO (Chief Financial Officer): 2,780 CIO (Chief Information Officer): 2,602 COO (Chief Operations Officer: 2,540 CMO/CMIO (Chief Medical Officer and Medical Informatics Officer): 3,225 President: 1,182 CNO (Chief Nursing Officer): 1,141 CAO (Chief Administrative Officer): 651 CCO (Chief Compliance Officer): 306 Owner: 198 CTO (Chief Technology Officer): 2,191 Vice President: 371 Other Member of the Executive Suite: 351
Editorial Calendar
January: Change Management Case studies and best practices in fostering change among practices, health systems, and patients: • Turning the Titanic: Conversation With Michael Porter on Payment Reform, • Engaging Staff in Engaging Patients, and • Leadership’s Role in Creating Change. February: Health IT We look at the roles of architecture, strategy, and policy in improving health IT’s value: • Improving EHR User Satisfaction, • How CIOs Are Solving the Interoperability Problem, and • Inside the Health-exchange Debacle. March: Care-delivery Transformation We explore how provider organizations are changing to drive value: • Conversation With Benjamin Chu, MD, Kaiser Southern California: The Closed Model, • The Virtual Model: Medical Homes, and • ACO Update. April: Outcomes and Accountability We look at tools that health-care organizations are using to improve outcomes: • Patient Registries, • Telemetry: In-home Care, and • Analytics. May: Driving Quality Improvement This issue looks at strategies that hospitals and physicians are using to drive quality improvement: • Preventing Hospital-acquired Conditions, • Reducing Readmissions, and • Engaging Patients. June: The ICD-10 Transition Issue This issue focuses on the transition to ICD-10: • Duke University: Lessons Learned, • ICD-10 and Strategic Advantage, and • ICD-10 and Clinical Gold. July: The Payor Issue We look at successful provider–payor relationships and initiatives: • Medicaid Survival Tactics, • Lessons Learned: The Shared Savings Program, and • Mining Claims Data.
August: Leadership and Change This is our thinking-differently issue for leaders, kicked off with a conversation with Jim Collins: • Conversation With Jim Collins: Leading in a Time of Great Change, • Data Sharing and Health Care: Overcoming Legacy Habits, and • Finding Your Burning Platform. September: Hospital–Physician–Payor Alignment Strategies We look at diverse alignment strategies: • Physician-practice Integration, • Provider As Insurer: What You Need to Succeed, and • Partnering in Understanding the Cost of Care. October: The Clinical-analytics Issue This issue explores the role of clinical analytics in meeting quality, financial, and operational goals: • Clinical Analytics: Identifying Points of Failure, • Using Clinical Analytics to Improve Population Health, and • The Role of Clinical Analytics in Contracting. November: Value-based Contracting As we move toward assuming risk for results in health care, this issue offers strategies for successful contracting: • Demonstrating Value, • The Role of Data Analytics: Using Outcomes, and • Treating to Care Protocols: Achieving Physician Buy-in. December: The Regulatory Issue Our final issue of the year delves into compliance strategies for regulatory requirements: • Medical Necessity, • PPACA Requirements, and • Nonprofit Status.
The People of imagingBiz Curtis Kauffman-Pickelle
Cat Vasko
CEO
Editor
ckp@imagingbiz.com
cvasko@imagingbiz.com
Since 1983, Curtis Kauffman-Pickelle has been in the forefront of imaging communications. As the publisher of Applied Radiology magazine and the founding publisher and editor of Imaging Economics magazine, Curtis established a new, higher standard for reporting on the critical issues that affect every area of this vital health-care segment. Today, those standards continue to climb. As the founding publisher of both Radiology Business Journal and ImagingBiz.com, and as a nationally recognized speaker, Curtis continues to provide the thought-provoking, high-level content desired by today’s imaging leaders.
Cat Vasko is editor of ImagingBiz.com, Medical Imaging Review, RadAnalytics, Health IT Executive Forum, and Executive IT Insight and is associate editor of Radiology Business Journal. She launched the company’s meeting-coverage blog, Stat Read, in 2008, and is the resident social-media expert, maintaining the imagingBiz Facebook page and delivering regular tweets to the industry via Twitter. She holds a master’s degree in English from Boston University.
Kris Kyes Technical editor
Cheryl Proval Vice President, Publishing cproval@imagingbiz.com Cheryl Proval is vice president of publishing for imagingBiz and editor of Radiology Business Journal, RadInformatics.com, and Health CXO. She assisted Curtis Kauffman-Pickelle in launching the monthly online journal ImagingBiz.com in 2006 and Radiology Business Journal in 2007. Prior to joining imagingBiz, Cheryl was publisher and editor of Imaging Economics for nine years. A 35-year veteran of the publishing industry—with 15 years in radiology—she graduated from the University of Delaware with a bachelor’s degree in History.
Scott Andersen vice president, sales sandersen@trimedmedia.com Scott Andersen is vice president of sales for imagingBiz. A sales veteran with more than 30 years of experience, Scott has been providing marketing expertise to medical-imaging and informatics vendors for nearly 20 years. Scott also is vice president of sales for our partner organization, TriMed Media Group, which publishes Health Imaging, Clinical Innovation + Technology, Cardiovascular Business, and Molecular Imaging Insight. Scott has been involved with the launch of several successful publications and continues to excel at building brand awareness and custom marketing programs for his clients. He holds a bachelor’s degree in Marketing from the University of Massachusetts Boston.
Claudette Lew Associate editor clew@trimedmedia.com Claudette Lew is associate editor of ImagingBiz. com, Medical Imaging Review, RadAnalytics, Health IT Executive Forum, and Executive IT Insight. Previously, she was editor of Human Milk Quarterly, a corporate publication she created and launched at Medela, and Imaging Life, which she launched and edited for Siemens Molecular Imaging. She has an extensive background in the healthcare field in PR, clinical writing and marketing communications, and has worked with several medical professional organizations including The College of American Pathologists and the American Academy of Orthopedic Surgeons.
Kris Kyes is technical editor for imagingBiz. As an editor and writer, she has been covering the business of health care since 1985; before that, she was a medical librarian involved in MEDLINE projects in the Middle East and in US teaching hospitals. She holds bachelor’s degrees in Information Science and Modern Languages.
Lena Kauffman Web Editor lkauffman@imagingbiz.com Lena Kauffman is Web editor for imagingBiz. She is a graduate of the Northwestern University Medill School of Journalism. She edited a number of health-care publications for Medical World Communications, including Home Health Care Dealer/Provider and Sleep Review. Lena also has an extensive background in medical group marketing, having spent three years as a writer/editor for the Palo Alto Medical Foundation.
Patrick Walling Art DIrector pwalling@imagingbiz.com Patrick Walling is art director of Radiology Business Journal. Previously, he was art director of Imaging Economics and Medical Imaging magazines, and an award-winning graphic designer for Arabian Horse World. He has been working in the graphic-design field for the past 15 years, specializing in the corporate identity and editorial fields. He holds a bachelor’s degree in Applied Art and Design from Cal Poly San Luis Obispo.
Robert Elmquist Webmaster relmquist@imagingbiz.com Robert Elmquist is webmaster for the imagingBiz portal and publications. Previously, he held the position of production manager and Web developer for Medical World Communications and Ascend Media for seven years. He got his start in publishing as managing editor for GameFan Video Game.
2014
Rates & Data
1
⁄4 inch from trim
General Advertising Rates B/W Space
Effective January 2014
Full Page Requirements Mechanical 1/2 Page Trim Size Horizontal
1/2 Page Vert
1/4 Bleed Size Page
1x
3x
6x
12x
Full Page
$4,679
$4,553
$4,334
$4,223
Island Half
3,290
3,208
3,075
2,980
Full Page
8 1/8” x 10 7/8”
8 3/8” x 11 1/8”
1/2 page
2,961
2,855
2,770
2,690
Two-page Spread
16 1/4” x 10 7/8”
16 1/2” x 11 1/8”
1/3 page
2,115
2,020
1,960
1,915
1/3 Square
4 11/16” x 4 11/16”
1/3 Vertical
2 1/4” x 9 7/8”
Preferred Position
$500 extra per page
Inside Covers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $700 extra per page* Back Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950 extra per page*
WIDTH x DEPTH
1/2 Horizontal
7 1/8” x 5”
1/2 Vertical
3 1/2” x 9 7/8”
1/2 Island
*Covers are available only in four-color process
BLEED: Available at no additional cost.
WIDTH x DEPTH
4 11/16” x 7”
Keep all type and logos ¼ inch from the trim. No exceptions.
Color Rates (in addition to space cost): Standard or matched inks. . . . . . . . . . . . . . . . . . . . . . $650 Four-color process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $900 **Metallic colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,300 **Fifth-color option at extra charge
1⁄4 inch from trim
Full Page 1/2 Page Horizontal
Production Requirements
1/2 Page Vert
Preferred Ad Format: Email a press-quality PDF/PDFX-1a. All four-color material must be CMYK and all two-color material must be K+PMS or standard color. TIFFs and JPEGs are also acceptable. Files over 8MB must be uploaded to our ftp site or sent on disc. Please contact us for instructions for uploading to ftp.
1/2 Island
Color Proofs: Provide a Fuji PictroProof, Imation Matchprint, Kodak Approval, or any other SWOP color proof by the materials deadline to ensure the accuracy of color proofing on press.
2014 Online Opportunities Digital journal article sponsorship. . . . . . . . . . . . . . . $6,500 Single-sponsored digital journal . . . . . . . . . . . . . . . . $16,000 Email blasts Material provided: . . . . . . . . . . . . . . . . . . . . . . . $4,500 We create: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,500 Banner ads (four-month commitment minimum) Roadblock: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000/month Tower: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000/month Small tower: . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500/month Article ad: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,200/month Show/conference blog sponsorship: . . . . . . . . . . . . $7,500 Forum sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000 Webinar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,500 Survey sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . Consult publisher
www.imagingBiz.com
Administrative Office
210 W. Main St., Suite 101, Tustin, CA 92780 (714) 832-6400
1/3 Vert 1/3 Square
Issuance, Closing Dates, and Cancellations In 2014, Radiology Business Journal is a bimonthly journal, published six times annually. Cancellations in writing must be received prior to the published ad closing date. Cover positions cannot be cancelled unless written notice is received 90 days before closing date. Publisher reserves the right to charge a short rate for cancellations. Short rate will reflect the earned frequency and any waived position charges.
Inserts For ad space costs and bindery charges, contact your advertising representative.
Payment Terms Payment is due within 30 days of the invoice date; the publisher may bill separately for ad work. Agency commission: To recognized agencies, 15% of gross billing is allowed for space, color, and position (on invoices paid according to publisher’s terms). For conversion charges, reprints, or any mechanical operations, no commission is allowed. The agency’s commission will be forfeited on invoices not paid in accordance with the terms stated.
Scott Andersen vice president of sales (401) 383-5660, extension 210 sandersen@trimedmedia.com
1/2 Island