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A comprehensive portfolio of advertising and marketing services that can be mixed and matched to provide a tailor-made solution.
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Christian Marketing & Advertising Solutions IMA specialises in looking after the requirements of clients in this sector. The section is managed by Alison Keaton, an Account Director with over twenty years experience in both the Christian and commercial sectors. Alison has worked her way up through the advertising industry through Print/Production, Direct Mail management, Media buying and Account management at McCann-Erickson, MBNA Bank, Sovereign Creative Marketing, and MDA:Creative. Her knowledge of the Christian press is extensive and she has excellent contacts with editors and advertising people throughout the Christian media. (Alison worked for thirty clients in the Christian sector as a media buyer when at Sovereign Creative Marketing, including Tearfund, World Vision and the Children's Society).
Alison now heads up the Christian and not-for-profit sector within IMA Group. Alison has in-depth understanding of the different denominations within the Christian Community in the UK and Ireland and understands how to reach all of these through the appropriate creative approach, media and marketing channels. Our Christian and not-for-profit sector also specialises in finding corporate sponsors for our clients so that both parties benefit from the tangible and intangible benefits of such partnerships.
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Design Studio Headed up by Mike Diver, our ultramodern design studio embraces the very latest in digital artworking technology, to produce above and below-the-line advertising, marketing and promotional material for a diverse client base, including many blue-chip companies and organisations. Mike joined the IMA team in 1984 straight from college, beginning his career behind a drawing board as a paste-up artist, before entering the digital age as an Apple Mac Operator. From there, he quickly moved through the ranks to become Studio Manager in 1993. Since then, Mike has always been diligent in staying one step ahead of the game regarding change and development within the industry, whilst his enviable design and artworking experience, both traditional and computer-generated, enables him to approach and fulfil every brief the studio receives with consummate professionalism, a keen eye for detail and total dedication across the board.
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I would like to take this opportunity to thank the IMA team in general, and Mike Diver in particular, for helping to produce the artwork for the first issue of the Link Brochure in record time. It has gone down extremely well with our Negotiating Team here at Nisa-Today’s, and I hope you maintain the professional approach you have shown in producing this brochure to meet our deadline.
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1/ Brochure for Adlington Hall in Cheshire 2/ Packaging for Nisa-Today’s
Barrie Breward, (Nisa-Today’s Marketing Director) March 1995.
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Electronic Media Our electronic media business is headed up by Alistair Wheeler. Alistair founded IMA’s Electronic Media department in 1996 after ten years experience working in Public Relations and Marketing Consultancy. He is responsible for all client/project direction, working with nominated managers on individual projects. Like the rest of the Electronic Media team, Alistair has experience in core web authoring technologies, and specialises in the design, development and integration of web/database solutions. His marketing background means that he is ideally placed to advise clients on developing the sales and promotional potential of their websites while taking the necessary technical considerations into account.
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Public & Press Relations IMA PR is headed up by Emma Sadler who is responsible for handling various clients’ PR requirements across different sectors, creating successful business-to-business and consumer media campaigns. Emma joined IMA PR after graduating with a degree in English in 2001. She has developed within the team and now takes the main responsibility for managing and developing existing and new PR clients within the business, working on co-ordinated projects with other inhouse teams. She has established many contacts within the trade and consumer media and works closely with editorial teams on behalf of her clients to achieve good working relationships to generate positive column inches on an ongoing basis. She also works directly with each client to co-ordinate all press and public relation campaigns, to help create and communicate all relevant and interesting news and to deliver key messages as part of a client’s ongoing strategy. Recent PR campaigns include: Landmark Wholesale – relaunch of its brand and ongoing PR presence, A-Safe Safety Barrier Specialist – raising profile within the trade, Coeliac UK Charity– rebranding and targeting new audiences, the Federation of Wholesale Distributors ‘My Shop Is Your Shop’ campaign – working with national and local press to promote campaign and raise awareness.
Cunard sponsors Liverpool Seafarers Centre Registered charity Liverpool Seafarers Centre has launched an awareness campaign to tell Merseysiders about the plight of seafarers and the work that is carried out at the Liverpool Seafarers Centre in Waterloo. The Charity is delighted to announce that legendary shipping line, Cunard, is sponsoring the initiative and welcome the support and recognition from the most famous ocean liners in the world. Cunard’s links with Liverpool are legendary – the company’s first ever passenger service set sail from Liverpool 170 years ago in 1840, and the Cunard name is still held in great esteem and affection on Merseyside. There has been a mission to seafarers in Liverpool since 1856, and the recently refurbished centre – now the Liverpool Seafarers Centre – continues to work tirelessly to make a difference to the lives of thousands of seafarers from all over the world, continuing the long tradition of Liverpudlian hospitality. John Wilson, Chief Exec of Liverpool Seafarers Centre explained: “With Cunard’s support, the Centre can continue to provide respite from life on board ship for many, and we are extremely grateful to Cunard for the help and support we have received. It is wonderful to renew the old friendship between Cunard and Liverpool in such a worthwhile cause”.
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Photography Photography is a highly important part of the portfolio of services we offer. Photography is a highly important part of the portfolio of services we offer. IMA has a custom-built studio, equipped with the very latest networked digital imaging equipment and spacious enough for almost any photographic requirement. Photography is headed up by Alan Simpson, who has considerable experience in many different areas of photography, including, food, fashion, PR and industrial.
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Field Sales & Research Our range of services spans all aspects of qualitative and quantitative research from desk research through to test selling.
Event Planning & Management Event management is another speciality, and one that effectively illustrates our no-nonsense professionalism and sheer versatility. Over the years we have organised conferences featuring internationally known speakers like Henry Kissinger, Denis Healey and David Bellamy along with exhibition stands, road shows, product launches, seminars and activity days. We can cater for all sizes of exhibition, from simple, portable pull up banners to liaising with the major exhibitions around the world and providing graphics for stands. We can also film your event, which can be used for further promotions and PR.
Amongst the company's commercial clients over the years we can count Nisa, the Federation of Wholesale Distributors, Joseph Holt Breweries, National Tyres, Jack Brabham Racing, Makro, Buxton Water, Walkers Crisps and many more. Activities for these clients have employed the full spectrum of our services and we would be happy to present these if you wish.
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54 Bramhall Lane South Bramhall, Stockport Cheshire SK7 1AH T: 0161 440 2770 F: 0161 440 2771 E: info@ima-group.co.uk
http://www.ima-group.co.uk/christian_marketing_and_advertising.asp