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“Striving to push the boundaries of performance car racing is at the very heart of what we do� Steve Neal Founder, Team Dynamics
Putting a car on pole position takes a team effort. Taking the chequered flag requires concentration. But to win championships you need an edge. Welcome to Team Dynamics Racing. TE AM DY NAM I CS RAC I N G . CO . U K
01 Team Dynamics Racing 02 Our Founder 03 Our Racing Heritage 04 Engineered To Excel 05 Technically Capable 06 The BTCC 07 Driving Champions 08 Sponsor & Partnership Opportunities 09 Marketing & Communications 10 VIP Race Hospitality
Team Dynamics Racing
Hooked up, foot down. Dialled in, flat out. Short shifting, not lifting. Overtaking, under braking. Kerb clipping, tyres gripping. Fastest laps, podium scraps. Tenths shaved, chequered flag waved. TE AM DY NAM I CS RAC I N G . CO . U K
1 Billion Viewers BTCC Television Audience Worldwide
At Team Dynamics HQ in Pershore, Worcestershire, we have assembled one of the finest teams in motorsport technology delivering bespoke race winning solutions for racing teams across the world. With decades of knowledge and experience and the latest cutting edge tools at their disposal, our designers, engineers, marketers and technicians know exactly what it takes to deliver success. Turning a standard road car into a half million pound race winning machine involves thousands of painstaking hours. Delivering 30 tonnes of precious racing cargo to race meetings demands military precision. Staying ahead of the competition takes people with a special set of skills. You want success? Read on.
In the BTCC alone, one of the most competitive racing series in the world we’ve helped four different drivers to seven titles, taken hundreds of podium finishes and we’re rapidly approaching one hundred race wins. You can choose to race your car independently or use Team Dynamics to create the complete package including racing driver management, marketing, sponsorship and public relations. Either way you’re going to be working with a team that’s driven to perform.
Our Founder Founded by ex BSCC star, Steve Neal, the team has gone from strength to strength, winning numerous championship titles, providing unparalleled coverage for its sponsors.
From big dreams in a small garage in the midlands, Steve Neal has motorsport in his blood - initially as a mechanic and engineer before racing Minis in the British Saloon Car Championship in the late sixties, amassing 5 race wins and 25 podiums.
TE AM DY NAM I CS RAC I N G . CO . U K
After establishing Rimstock/Team Dynamics as one of the most successful alloy wheel manufacturers in the world, Steve returned to motorsport in the nineties as founder and team principle of Team Dynamics Racing. A colourful figure in the paddock, his knowledge for engineering and passion for winning drives our success.
“This is all about entertainment” Alan Gow, BTCC Series Director
Our Racing Heritage “Everyone at Team Dynamics has one thing in common: Winning” Steve Neal
There’s a reason we’re called Team Dynamics. We are nothing without our people. Since joining the BTCC back in 1992, Team Dynamics have built and raced competitive BMWs, Nissans, Vauxhalls, before establishing a long relationship with Honda racing Integras and multiple generations of Civics which have dominated the series over the last decade.
By the time Matt Neal, son of founder Steve, took home a massive cheque for £250,000 as the first independent driver to win a BTCC race back in 1999 at Donington in his Nissan Primera, he was on his way to his third of six independent driver’s titles. Matt has gone on to win three BTCC driver championships, his last back in 2011.
O U R BTCC RE CO RD
1992-93
1995-97
1997-2001
2003-04
BMW M3 / 318is
Ford Mondeo
Nissan Primera
TOCA Challenge for Privateers
Total Cup for Privateers
Michelin Cup
Independent Drivers Championship (x2)
1 Win
Drivers Championship
TE AM DY NAM I CS RAC I N G . CO . U K
Vauxhall Astra Coupé / Honda Civic Type R 4 Wins
2005
Drivers Championship
Independent Drivers Championship
2006
Honda Integra
Honda Integra Drivers Championship
Independent Drivers Championship
Teams Championship
Teams Championship
Independent Teams Championship
Independent Teams Championship
12 Wins
2007-09
14 Wins
Honda Civic S2000 Spec. 11 Wins
M A N U FACTURE RS / CO NSTRU C TORS CHA MPIONSHIPS
2005/2006 saw a Team Dynamics prepared Honda Integra driven by Matt helped us become the first independent to win back to back teams’ and driver’s championships in 21 years.
The team’s dominance continued in 2013 when Pirtek Racing’s Andrew Jordan took the driver’s title in a Team Dynamics built Civic, delivering a fourth manufacturers championship in a row for Honda into the bargain.
2012 saw Honda become the first manufacturer to enter a Civic built fully to NGTC specification which Gordon Shedden promptly drove to his first championship, bringing the team’s tally of BTCC titles to an incredible 22, including five drivers’ and five teams’ championships.
In addition numerous accolades have been won by the team in racing series around the world including The Asian Touring Car Championship, Swedish Touring Cars and the Asian GT Series.
2010
2011
2012
2013
Honda Civic S2000 Spec.
Teams Championship
Manufacturers / Constructors Championship
10 Wins
Honda Civic S2000 Spec.
Honda Civic NGTC Spec.
Drivers Championship
13 Wins
13 Wins
2014
Teams Championship Teams Championship Teams Championship Manufacturers/ Constructors Manufacturers / Manufacturers / Championship Constructors Constructors Championship Championship 9 Wins
Drivers Championship
Honda Civic NGTC Spec.
Never scared to push back the boundaries, Neal and Shedden drove Honda Civic Tourers in the 2014 championship which saw Shedden drive to the first ever ‘estate’ car victory in BTCC history before winning his second and third drivers title in the new Type R in dramatic fashion in 2015 an 2016.
Honda Civic Tourer NGTC Spec. 4 Wins
2015
Honda Civic Type R
2016
Drivers Championship Manufacturers / Constructors Championship 7 Wins
Honda Civic Type R Drivers Championship 7 Wins
Engineered to Excel From drawing board to shake-down we will work closely with you at each stage of the car’s development to ensure the finished result exceeds your expectations. Team Dynamics offers bespoke customer programmes whereby racing teams or individual drivers commission our engineers to prepare race cars to meet particular specifications or race series regulations.
But we don’t just work with anyone. We need you to fully support our vision of creating the the ultimate race car and you’ll feel this passion the moment you sit down with the team. From drawing board to shakedown we will work closely with you at each stage of the car’s development to ensure the finished result exceeds your expectations.
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One recent notable success, the 2013 BTCC Champion Andrew Jordan, won his title in a Team Dynamics prepared NGTC Specification Honda Civic. But building the most sophisticated and successful touring cars in the modern era does not stop our engineers from being passionate for the past.
There is a huge movement globally to race cars from the past We can take a car from the ultra-technological Super Touring regulations of the nineties and turn it into a classic race winner utilising our vast understanding of race car engineering from any era.
Team Dynamics S2000 Honda Civics and competitive programs in the Dominican Republic Touring Cars, Swedish Touring Cars and the Asian GT Championship, whatever the car, whatever the series, whatever the country Team Dynamics can provide the solution.
Our satisfied customers include British Touring Car Champions Pirtek Racing Team Dynamics NGTC BTCC Honda Civic, 2012 Asian Touring Car Champions
“Team Dynamics; Science, technology and engineering on the racetrack� James Rodgers, BTCC Team Manager
Technically Capable
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Whatever your racing requirements, Team Dynamics can take your project from conception to delivery at our precision engineering facility in Pershore, Worcestershire.
Our reputation for delivering competitive race technology with an uncompromising approach to quality means we care more about winning than we do about your wallet. Home to not only the finest motorsport designers and engineers, it’s also one of the best fabrication facilities of its kind in UK motorsport. All our fabrication is done on site including creating moulds for bodywork panels, building interior and mechanical components and creating custom shells from the ground up from manufacturer CAD drawings. Our design team use the latest version of Catia and ProEngineer and are CFD specialists. Our team on the shop floor use Snap-on Industrial tools exclusively and we have a very close working relationship with Bosch Electronics.
We have two of the largest surface plates that allow us to create and modify base vehicles to the most exacting tolerances and our Beissbarth wheel alignment technology is state of the art; highly accurate, high-speed diagnosis of camber, individual and total toe on all 4 wheels simultaneously without touching the car or wheel. It’s all about the detail. Our specialist paint shop adds the finish touches adding a flawless, durable finish, at least while you’re in the paddock! Whether we’re supplying parts to teams across the BTCC grid or building a car capable of competing at the highest level, putting the Team Dynamics name on it means we’ve made our mark.
The British Touring Car Championship is Britain’s most popular motor racing series. Quite easily the largest TV broadcasting arrangement in UK motor sport and one of the most comprehensive in the world. Not even Formula 1 can boast live free-to-air broadcasts of every race meeting. “Racing is the lifeblood of Honda and the BTCC is one of the best championships in the world to showcase our road cars” Philip Crossman Managing Director, Honda UK TE AM DY NAM I CS RAC I N G . CO . U K
Ten race weekends held across the country from April to October ensure that the sport is accessible to hundreds of thousands of race fans eager to see racing versions of their road cars rubbing body panels at 130mph. It’s a television and crowd spectacle. Over the course of the 2015 championship, the BTCC achieved a UK TV audience of over 21 million viewers in the UK alone and 1 billion worldwide. Trackside attendance has risen for the eleventh consecutive year reaching a combined total of 382,000.
Team Dynamics have a long and successful association with the BTCC. We are the dominant team of the last 5 years in the drivers, teams & manufacturers categories with Honda Yuasa Racing and Matt and Gordon have become familiar faces to British motorsport fans.
The on-track stats for the 2016 series make for great viewing for fans, teams, media and sponsors alike:
The BTCC is truly enjoying a golden period with a packed grid, huge television following and a burgeoning audience at the circuits, the BTCC is the place to be.
- 5 former champions on the grid - 21 teams and a field of 32 cars
Driving Champions Our passion for building race winning saloon cars has seen Team Dynamics become the most successful BTCC team in recent years with 23 titles including 7 overall drivers championships and 6 overall teams championships. We’ve also worked with a few race winners along the way; Triple F1 Grand Prix and Le Mans 24hr winner, Johnny Herbert raced a Team Dynamics Civic in 2009, replacing BTCC independent and European Tour Cup winner James Thompson, who is currently competing in the World Touring Car Championship. Mclaren test driver Gareth Howell and 2010 BTCC independent winner and World Touring Car star Tom Chilton both won races with Team Dynamics and TE AM DY NAM I CS RAC I N G . CO . U K
more recently we built the Honda Civic that took Andy Jordan/Pirtek Racing to the 2013 BTCC Drivers’ title. But we’re probably best known for the exploits of our long term driving partnership of Triple BTCC Drivers’ Champions Matt Neal and Gordon ‘Flash’ Shedden. Matt will go down in history as the first independent driver to win a BTCC race and Gordon was the first to win a race with an ‘estate’ car, our Civic Tourer. Gordon picked up his second drivers title in 2015 in a breathtaking last race shoot out while the team won the manufacturers championship for the fifth time. Gordon then followed on this success to join Matt as a 3 time champion in 2016. As close off the track as they are on the track, Matt and Gordon have not only racked up nearly 100 BTCC wins between them they have won classic events in our Lotus Cortina and found time to race taxis, buses and lawnmowers on Top Gear!
D RI VE RS CH AM PI ONSHIPS
Sponsor & Partnership Opportunities Looking for an opportunity to take your brand to another level? Need a high profile platform to launch an exciting new product or service? Team Dynamics are right at the front of the grid with one of the best packages in motorsport; Live prime time ITV coverage to millions. Hundreds of hours of global TV coverage. Internet social media exposure to hundreds of thousands. The most exciting and dramatic motor racing series in the world; The British Touring Car Championship with Team Dynamics. And with trackside figures on race weekends exceeding most Premiership matches BTCC sponsorship provides constant exposure at all levels and the chance for your brand to reach a captive and responsive audience.
We have car and driver packages to suit all shapes and sizes and it’s not as costly as you might think to see your name on the grid. We also have mutually beneficial partnership arrangements in place with some of the biggest names in motorsport.
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Become part of the most successful team in recent touring car history and not only will your brand will enjoy unprecedented media exposure your guests can get up and close and personal with us on race weekends and at exclusive client events throughout the year. We also take the Team Dynamics entourage around the country to events like the Goodwood Festival of Speed, Gordon and Matt are television and radio regulars and our magazine and social media exposure is as good as it gets. Check out our hospitality page for more.
Marketing & Communications
A great marketing partnership; your brand strategy leveraging our brand value. We know sponsors are the most important part of a racing team. But it’s not just about sticking your logo on the side of a car. It’s about highly effective activation marketing; made to measure, strategically planned, dovetailing with your existing strategy and deadlines. Whether you are looking to gain exposure, increase market share, network or entertain, our marketing team will deliver great returns. Let us work with you to determine the best approach taking into account your objectives, budget, demographics and geographics.
We work hard at maintaining a strong media profile all year round in the press, online, at shows and race weekends on behalf of all our sponsors. If you follow the BTCC, you’ll know exactly what we mean. Team Dynamics’ social media channels allow us to manage and deliver content directly to a huge audience. We know exactly who is engaging with us, when and how often, and the numbers are huge. It’s a brilliant, cost effective method of reaching an audience with a massive level of brand loyalty quickly and efficiently. They know that without sponsors there would be no racing. There’s never been a better time to be involved with motorsport. Let our marketing team showcase your brand to hundreds of thousands of trackside spectators and millions of TV viewers.
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VIP Race Hospitality With a flexible range of sponsorship opportunities we know it’s not just about getting you great exposure, it’s about you and your guests at the race track. Capture your clients’ imagination with race hospitality at one of the world’s finest spectator sports. Meet Matt and Flash, join their crew in the paddock, do a grid walk, take part in exclusive track days or soak up the race day atmosphere in our amazing mobile hospitality suite. We’ll look after everything; all you need to do is just turn up with your guests! The high profile, high drama, big crowd backdrop makes events like the BTCC and the Goodwood Festival of speed the perfect place to entertain. Tailor made hospitality packages ensure that you don’t just bring your VIP guests to a race, you actually make them part of it! TE AM DY NAM I CS RAC I N G . CO . U K
Welcome your VIP guests into your own branded, bespoke hospitality unit where the service and food is first class, and the exciting atmosphere is unlike anything else. Key team personnel – including the drivers – are available throughout your day to provide invaluable insight into what happens during each race, keeping you informed of the team’s progress throughout. Imagine taking your clients on an access all areas, behind the scenes tour of the Team Dynamics pit and race paddock. Your guests will love being immersed in the dramatic world of motor racing where no two races are ever the same!
T E A M D Y N A M I C S R A C I N G . C O . U K