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According to the latest report by IMARC Group, titled " DigitalMarketingSoftwareMarket:GlobalIndustryTrends,Share,Size,Growth,OpportunityandF orecast2023-2028
," the global digital marketing software market size reached US$ 66.7 Billion in 2022.
Digital marketing software offers a versatile approach for promoting goods and services through the use of the internet or electronic media. It relies on different channels such as instant messaging (IM), social media sites, and mobile applications. Digital marketing software allows organizations to build brand loyalty, increase customer engagements, generate reports and analytics and create landing pages.
Moreover, digital marketing software is gaining traction across the globe due to the growing trend of location-based video and social media advertising.
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The global digital marketing software market is primarily driven by the increasing focus of various businesses on expanding their global consumer reach. The rising penetration of high-speed internet and smartphones and the growing influence of social media have also resulted in the increasing adoption of digital marketing software. It integrates digital channels that analyze different advertising campaigns in real-time. Besides this, with rapid digitization, more consumers are preferring online shopping and entertainment services.
As a result, several companies are shifting toward e-commerce channels to sell their products and adopting digital marketing strategies to remotely advertise their goods and services. Furthermore, the integration of cloud-based solutions with digital marketing software offers benefits such as lesser investment in IT, cost-effectiveness, and ease of accessibility.
Looking forward, IMARC Group expects the market is expected to grow at a CAGR of 15.8% during 2023-2028. View Report TOC, Figures and Tables: https://www.imarcgroup.com/digital-marketing-software-market
The research report includes the following segments:
Breakup by Solution:
• Customer Relationship Management (CRM)
• Email Marketing
• Social Media
• Search Marketing
• Content Management
• Marketing Automation
• Campaign Management
• Others
Breakup by Service:
• Professional Services
• Managed Services
Breakup by Deployment Type:
• On-Premise
• Cloud-Based
Breakup by Organization Size:
• Large Enterprises
• Small and Medium Enterprises (SMEs)
Breakup by End Use:
• Media and Entertainment
• Manufacturing
• Retail
• BFSI
• Information Technology
• Healthcare
• Others
Breakup by Region:
• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa
Competitive Landscape with Key Players:
• Act-On Software Inc
• Adobe Inc
• Hewlett Packard Enterprise Development LP
• HubSpot Inc
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce.com Inc
• SAP SE
• SAS Institute Inc
1. Whatwasthesizeoftheglobaldigitalmarketingsoftwaremarketin2022?
2. Whatistheexpectedgrowthrateoftheglobaldigitalmarketingsoftwaremarketduring20232028?
3. Whatarethekeyfactorsdrivingtheglobaldigitalmarketingsoftwaremarket?
4. WhathasbeentheimpactofCOVID-19ontheglobaldigitalmarketingsoftwaremarket?
5. Whatisthebreakupoftheglobaldigitalmarketingsoftwaremarketbasedonthesolution?
6. Whatisthebreakupoftheglobaldigitalmarketingsoftwaremarketbasedontheservice?
7. Whatisthebreakupoftheglobaldigitalmarketingsoftwaremarketbasedonthedeployment type?
8. Whatisthebreakupoftheglobaldigitalmarketingsoftwaremarketbasedontheorganization size?
9. Whatisthebreakupoftheglobaldigitalmarketingsoftwaremarketbasedontheenduse?
10. Whatarethekeyregionsintheglobaldigitalmarketingsoftwaremarket?
11. Whoarethekeyplayers/companiesintheglobaldigitalmarketingsoftwaremarket?
Clickheretovisitthecompletetableofcontentwithlistoffiguresandtables: https://www.imarcgroup.com/digital-marketing-software-market/toc
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